awesome-design-md 1.0.0

package/design-md/clay/DESIGN.md

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+# Design System: Clay
+
+## 1. Visual Theme & Atmosphere
+
+Clay's website is a warm, playful celebration of color that treats B2B data enrichment like a craft rather than an enterprise chore. The design language is built on a foundation of warm cream backgrounds (`#faf9f7`) and oat-toned borders (`#dad4c8`, `#eee9df`) that give every surface the tactile quality of handmade paper. Against this artisanal canvas, a vivid swatch palette explodes with personality — Matcha green, Slushie cyan, Lemon gold, Ube purple, Pomegranate pink, Blueberry navy, and Dragonfruit magenta — each named like flavors at a juice bar, not colors in an enterprise UI kit.
+
+The typography is anchored by Roobert, a geometric sans-serif with character, loaded with an extensive set of OpenType stylistic sets (`"ss01"`, `"ss03"`, `"ss10"`, `"ss11"`, `"ss12"`) that give the text a distinctive, slightly quirky personality. At display scale (80px, weight 600), Roobert uses aggressive negative letter-spacing (-3.2px) that compresses headlines into punchy, billboard-like statements. Space Mono serves as the monospace companion for code and technical labels, completing the craft-meets-tech duality.
+
+What makes Clay truly distinctive is its hover micro-animations: buttons on hover rotate slightly (`rotateZ(-8deg)`), translate upward (`translateY(-80%)`), change background to a contrasting swatch color, and cast a hard offset shadow (`rgb(0,0,0) -7px 7px`). This playful hover behavior — where a button literally tilts and jumps on interaction — creates a sense of physical delight that's rare in B2B software. Combined with generously rounded containers (24px–40px radius), dashed borders alongside solid ones, and a multi-layer shadow system that includes inset highlights, Clay feels like a design system that was made by people who genuinely enjoy making things.
+
+**Key Characteristics:**
+- Warm cream canvas (`#faf9f7`) with oat-toned borders (`#dad4c8`) — artisanal, not clinical
+- Named swatch palette: Matcha, Slushie, Lemon, Ube, Pomegranate, Blueberry, Dragonfruit
+- Roobert font with 5 OpenType stylistic sets — quirky geometric character
+- Playful hover animations: rotateZ(-8deg) + translateY(-80%) + hard offset shadow
+- Space Mono for code and technical labels
+- Generous border radius: 24px cards, 40px sections, 1584px pills
+- Mixed border styles: solid + dashed in the same interface
+- Multi-layer shadow with inset highlight: `0px 1px 1px` + `-1px inset` + `-0.5px`
+
+## 2. Color Palette & Roles
+
+### Primary
+- **Clay Black** (`#000000`): Text, headings, pricing card text, `--_theme--pricing-cards---text`
+- **Pure White** (`#ffffff`): Card backgrounds, button backgrounds, inverse text
+- **Warm Cream** (`#faf9f7`): Page background — the warm, paper-like canvas
+
+### Swatch Palette — Named Colors
+
+**Matcha (Green)**
+- **Matcha 300** (`#84e7a5`): `--_swatches---color--matcha-300`, light green accent
+- **Matcha 600** (`#078a52`): `--_swatches---color--matcha-600`, mid green
+- **Matcha 800** (`#02492a`): `--_swatches---color--matcha-800`, deep green for dark sections
+
+**Slushie (Cyan)**
+- **Slushie 500** (`#3bd3fd`): `--_swatches---color--slushie-500`, bright cyan accent
+- **Slushie 800** (`#0089ad`): `--_swatches---color--slushie-800`, deep teal
+
+**Lemon (Gold)**
+- **Lemon 400** (`#f8cc65`): `--_swatches---color--lemon-400`, warm pale gold
+- **Lemon 500** (`#fbbd41`): `--_swatches---color--lemon-500`, primary gold
+- **Lemon 700** (`#d08a11`): `--_swatches---color--lemon-700`, deep amber
+- **Lemon 800** (`#9d6a09`): `--_swatches---color--lemon-800`, dark amber
+
+**Ube (Purple)**
+- **Ube 300** (`#c1b0ff`): `--_swatches---color--ube-300`, soft lavender
+- **Ube 800** (`#43089f`): `--_swatches---color--ube-800`, deep purple
+- **Ube 900** (`#32037d`): `--_swatches---color--ube-900`, darkest purple
+
+**Pomegranate (Pink/Red)**
+- **Pomegranate 400** (`#fc7981`): `--_swatches---color--pomegranate-400`, warm coral-pink
+
+**Blueberry (Navy Blue)**
+- **Blueberry 800** (`#01418d`): `--_swatches---color--blueberry-800`, deep navy
+
+### Neutral Scale (Warm)
+- **Warm Silver** (`#9f9b93`): Secondary/muted text, footer links
+- **Warm Charcoal** (`#55534e`): Tertiary text, dark muted links
+- **Dark Charcoal** (`#333333`): Link text on light backgrounds
+
+### Surface & Border
+- **Oat Border** (`#dad4c8`): Primary border — warm, cream-toned structural lines
+- **Oat Light** (`#eee9df`): Secondary lighter border
+- **Cool Border** (`#e6e8ec`): Cool-toned border for contrast sections
+- **Dark Border** (`#525a69`): Border on dark sections
+- **Light Frost** (`#eff1f3`): Subtle button background (at 0% opacity on hover)
+
+### Badges
+- **Badge Blue Bg** (`#f0f8ff`): Blue-tinted badge surface
+- **Badge Blue Text** (`#3859f9`): Vivid blue badge text
+- **Focus Ring** (`rgb(20, 110, 245) solid 2px`): Accessibility focus indicator
+
+### Shadows
+- **Clay Shadow** (`rgba(0,0,0,0.1) 0px 1px 1px, rgba(0,0,0,0.04) 0px -1px 1px inset, rgba(0,0,0,0.05) 0px -0.5px 1px`): Multi-layer with inset highlight — the signature
+- **Hard Offset** (`rgb(0,0,0) -7px 7px`): Hover state — playful hard shadow
+
+## 3. Typography Rules
+
+### Font Families
+- **Primary**: `Roobert`, fallback: `Arial`
+- **Monospace**: `Space Mono`
+- **OpenType Features**: `"ss01"`, `"ss03"`, `"ss10"`, `"ss11"`, `"ss12"` on all Roobert text (display uses all 5; body/UI uses `"ss03"`, `"ss10"`, `"ss11"`, `"ss12"`)
+
+### Hierarchy
+
+| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
+|------|------|------|--------|-------------|----------------|-------|
+| Display Hero | Roobert | 80px (5.00rem) | 600 | 1.00 (tight) | -3.2px | All 5 stylistic sets |
+| Display Secondary | Roobert | 60px (3.75rem) | 600 | 1.00 (tight) | -2.4px | All 5 stylistic sets |
+| Section Heading | Roobert | 44px (2.75rem) | 600 | 1.10 (tight) | -0.88px to -1.32px | All 5 stylistic sets |
+| Card Heading | Roobert | 32px (2.00rem) | 600 | 1.10 (tight) | -0.64px | All 5 stylistic sets |
+| Feature Title | Roobert | 20px (1.25rem) | 600 | 1.40 | -0.4px | All 5 stylistic sets |
+| Sub-heading | Roobert | 20px (1.25rem) | 500 | 1.50 | -0.16px | 4 stylistic sets (no ss01) |
+| Body Large | Roobert | 20px (1.25rem) | 400 | 1.40 | normal | 4 stylistic sets |
+| Body | Roobert | 18px (1.13rem) | 400 | 1.60 (relaxed) | -0.36px | 4 stylistic sets |
+| Body Standard | Roobert | 16px (1.00rem) | 400 | 1.50 | normal | 4 stylistic sets |
+| Body Medium | Roobert | 16px (1.00rem) | 500 | 1.20–1.40 | -0.16px to -0.32px | 4–5 stylistic sets |
+| Button | Roobert | 16px (1.00rem) | 500 | 1.50 | -0.16px | 4 stylistic sets |
+| Button Large | Roobert | 24px (1.50rem) | 400 | 1.50 | normal | 4 stylistic sets |
+| Button Small | Roobert | 12.8px (0.80rem) | 500 | 1.50 | -0.128px | 4 stylistic sets |
+| Nav Link | Roobert | 15px (0.94rem) | 500 | 1.60 (relaxed) | normal | 4 stylistic sets |
+| Caption | Roobert | 14px (0.88rem) | 400 | 1.50–1.60 | -0.14px | 4 stylistic sets |
+| Small | Roobert | 12px (0.75rem) | 400 | 1.50 | normal | 4 stylistic sets |
+| Uppercase Label | Roobert | 12px (0.75rem) | 600 | 1.20 (tight) | 1.08px | `text-transform: uppercase`, 4 sets |
+| Badge | Roobert | 9.6px | 600 | — | — | Pill badges |
+
+### Principles
+- **Five stylistic sets as identity**: The combination of `"ss01"`, `"ss03"`, `"ss10"`, `"ss11"`, `"ss12"` on Roobert creates a distinctive typographic personality. `ss01` is reserved for headings and emphasis — body text omits it, creating a subtle hierarchy through glyph variation.
+- **Aggressive display compression**: -3.2px at 80px, -2.4px at 60px — the most compressed display tracking alongside the most generous body spacing (1.60 line-height), creating dramatic contrast.
+- **Weight 600 for headings, 500 for UI, 400 for body**: Clean three-tier system where each weight has a strict role.
+- **Uppercase labels with positive tracking**: 12px uppercase at 1.08px letter-spacing creates the systematic wayfinding pattern.
+
+## 4. Component Stylings
+
+### Buttons
+
+**Primary (Transparent with Hover Animation)**
+- Background: transparent (`rgba(239, 241, 243, 0)`)
+- Text: `#000000`
+- Padding: 6.4px 12.8px
+- Border: none (or `1px solid #717989` for outlined variant)
+- Hover: background shifts to swatch color (e.g., `#434346`), text to white, `rotateZ(-8deg)`, `translateY(-80%)`, hard shadow `rgb(0,0,0) -7px 7px`
+- Focus: `rgb(20, 110, 245) solid 2px` outline
+
+**White Solid**
+- Background: `#ffffff`
+- Text: `#000000`
+- Padding: 6.4px
+- Hover: oat-200 swatch color, animated rotation + shadow
+- Use: Primary CTA on colored sections
+
+**Ghost Outlined**
+- Background: transparent
+- Text: `#000000`
+- Padding: 8px
+- Border: `1px solid #717989`
+- Radius: 4px
+- Hover: dragonfruit swatch color, white text, animated rotation
+
+### Cards & Containers
+- Background: `#ffffff` on cream canvas
+- Border: `1px solid #dad4c8` (warm oat) or `1px dashed #dad4c8`
+- Radius: 12px (standard cards), 24px (feature cards/images), 40px (section containers/footer)
+- Shadow: `rgba(0,0,0,0.1) 0px 1px 1px, rgba(0,0,0,0.04) 0px -1px 1px inset, rgba(0,0,0,0.05) 0px -0.5px 1px`
+- Colorful section backgrounds using swatch palette (matcha, slushie, ube, lemon)
+
+### Inputs & Forms
+- Text: `#000000`
+- Border: `1px solid #717989`
+- Radius: 4px
+- Focus: `rgb(20, 110, 245) solid 2px` outline
+
+### Navigation
+- Sticky top nav on cream background
+- Roobert 15px weight 500 for nav links
+- Clay logo left-aligned
+- CTA buttons right-aligned with pill radius
+- Border bottom: `1px solid #dad4c8`
+- Mobile: hamburger collapse at 767px
+
+### Image Treatment
+- Product screenshots in white cards with oat borders
+- Colorful illustrated sections with swatch background colors
+- 8px–24px radius on images
+- Full-width colorful section backgrounds
+
+### Distinctive Components
+
+**Swatch Color Sections**
+- Full-width sections with swatch-colored backgrounds (matcha green, slushie cyan, ube purple, lemon gold)
+- White text on dark swatches, black text on light swatches
+- Each section tells a distinct product story through its color
+
+**Playful Hover Buttons**
+- Rotate -8deg + translate upward on hover
+- Hard offset shadow (`-7px 7px`) instead of soft blur
+- Background transitions to contrasting swatch color
+- Creates a physical, toy-like interaction quality
+
+**Dashed Border Elements**
+- Dashed borders (`1px dashed #dad4c8`) alongside solid borders
+- Used for secondary containers and decorative elements
+- Adds a hand-drawn, craft-like quality
+
+## 5. Layout Principles
+
+### Spacing System
+- Base unit: 8px
+- Scale: 1px, 2px, 4px, 6.4px, 8px, 12px, 12.8px, 16px, 18px, 20px, 24px
+
+### Grid & Container
+- Max content width centered
+- Feature sections alternate between white cards and colorful swatch backgrounds
+- Card grids: 2–3 columns on desktop
+- Full-width colorful sections break the grid
+- Footer with generous 40px radius container
+
+### Whitespace Philosophy
+- **Warm, generous breathing**: The cream background provides a warm rest between content blocks. Spacing is generous but not austere — it feels inviting, like a well-set table.
+- **Color as spatial rhythm**: The alternating swatch-colored sections create visual rhythm through hue rather than just whitespace. Each color section is its own "room."
+- **Craft-like density inside cards**: Within cards, content is compact and well-organized, contrasting with the generous outer spacing.
+
+### Border Radius Scale
+- Sharp (4px): Ghost buttons, inputs
+- Standard (8px): Small cards, images, links
+- Badge (11px): Tag badges
+- Card (12px): Standard cards, buttons
+- Feature (24px): Feature cards, images, panels
+- Section (40px): Large sections, footer, containers
+- Pill (1584px): CTAs, pill-shaped buttons
+
+## 6. Depth & Elevation
+
+| Level | Treatment | Use |
+|-------|-----------|-----|
+| Flat (Level 0) | No shadow, cream canvas | Page background |
+| Clay Shadow (Level 1) | `rgba(0,0,0,0.1) 0px 1px 1px, rgba(0,0,0,0.04) 0px -1px inset, rgba(0,0,0,0.05) 0px -0.5px` | Cards, buttons — multi-layer with inset highlight |
+| Hover Hard (Level 2) | `rgb(0,0,0) -7px 7px` | Hover state — playful hard offset shadow |
+| Focus (Level 3) | `rgb(20, 110, 245) solid 2px` | Keyboard focus ring |
+
+**Shadow Philosophy**: Clay's shadow system is uniquely three-layered: a downward cast (`0px 1px 1px`), an upward inset highlight (`0px -1px 1px inset`), and a subtle edge (`0px -0.5px 1px`). This creates a "pressed into clay" quality where elements feel both raised AND embedded — like a clay tablet where content is stamped into the surface. The hover hard shadow (`-7px 7px`) is deliberately retro-graphic, referencing print-era drop shadows and adding physical playfulness.
+
+### Decorative Depth
+- Full-width swatch-colored sections create dramatic depth through color contrast
+- Dashed borders add visual texture alongside solid borders
+- Product illustrations with warm, organic art style
+
+## 7. Do's and Don'ts
+
+### Do
+- Use warm cream (`#faf9f7`) as the page background — the warmth is the identity
+- Apply all 5 OpenType stylistic sets on Roobert headings: `"ss01", "ss03", "ss10", "ss11", "ss12"`
+- Use the named swatch palette (Matcha, Slushie, Lemon, Ube, Pomegranate, Blueberry) for section backgrounds
+- Apply the playful hover animation: `rotateZ(-8deg)`, `translateY(-80%)`, hard shadow `-7px 7px`
+- Use warm oat borders (`#dad4c8`) — not neutral gray
+- Mix solid and dashed borders for visual variety
+- Use generous radius: 24px for cards, 40px for sections
+- Use weight 600 exclusively for headings, 500 for UI, 400 for body
+
+### Don't
+- Don't use cool gray backgrounds — the warm cream (`#faf9f7`) is non-negotiable
+- Don't use neutral gray borders (`#ccc`, `#ddd`) — always use the warm oat tones
+- Don't mix more than 2 swatch colors in the same section
+- Don't skip the OpenType stylistic sets — they define Roobert's character
+- Don't use subtle hover effects — the rotation + hard shadow is the signature interaction
+- Don't use small border radius (<12px) on feature cards — the generous rounding is structural
+- Don't use standard shadows (blur-based) — Clay uses hard offset and multi-layer inset
+- Don't forget the uppercase labels with 1.08px tracking — they're the wayfinding system
+
+## 8. Responsive Behavior
+
+### Breakpoints
+| Name | Width | Key Changes |
+|------|-------|-------------|
+| Mobile Small | <479px | Single column, tight padding |
+| Mobile | 479–767px | Standard mobile, stacked layout |
+| Tablet | 768–991px | 2-column grids, condensed nav |
+| Desktop | 992px+ | Full layout, 3-column grids, expanded sections |
+
+### Touch Targets
+- Buttons: minimum 6.4px + 12.8px padding for adequate touch area
+- Nav links: 15px font with generous spacing
+- Mobile: full-width buttons for easy tapping
+
+### Collapsing Strategy
+- Hero: 80px → 60px → smaller display text
+- Navigation: horizontal → hamburger at 767px
+- Feature sections: multi-column → stacked
+- Colorful sections: maintain full-width but compress padding
+- Card grids: 3-column → 2-column → single column
+
+### Image Behavior
+- Product screenshots scale proportionally
+- Colorful section illustrations adapt to viewport width
+- Rounded corners maintained across breakpoints
+
+## 9. Agent Prompt Guide
+
+### Quick Color Reference
+- Background: Warm Cream (`#faf9f7`)
+- Text: Clay Black (`#000000`)
+- Secondary text: Warm Silver (`#9f9b93`)
+- Border: Oat Border (`#dad4c8`)
+- Green accent: Matcha 600 (`#078a52`)
+- Cyan accent: Slushie 500 (`#3bd3fd`)
+- Gold accent: Lemon 500 (`#fbbd41`)
+- Purple accent: Ube 800 (`#43089f`)
+- Pink accent: Pomegranate 400 (`#fc7981`)
+
+### Example Component Prompts
+- "Create a hero on warm cream (#faf9f7) background. Headline at 80px Roobert weight 600, line-height 1.00, letter-spacing -3.2px, OpenType 'ss01 ss03 ss10 ss11 ss12', black text. Subtitle at 20px weight 400, line-height 1.40, #9f9b93 text. Two buttons: white solid pill (12px radius) and ghost outlined (4px radius, 1px solid #717989)."
+- "Design a colorful section with Matcha 800 (#02492a) background. Heading at 44px Roobert weight 600, letter-spacing -1.32px, white text. Body at 18px weight 400, line-height 1.60, #84e7a5 text. White card inset with oat border (#dad4c8), 24px radius."
+- "Build a button with playful hover: default transparent background, black text, 16px Roobert weight 500. On hover: background #434346, text white, transform rotateZ(-8deg) translateY(-80%), hard shadow rgb(0,0,0) -7px 7px."
+- "Create a card: white background, 1px solid #dad4c8 border, 24px radius. Shadow: rgba(0,0,0,0.1) 0px 1px 1px, rgba(0,0,0,0.04) 0px -1px 1px inset. Title at 32px Roobert weight 600, letter-spacing -0.64px."
+- "Design an uppercase label: 12px Roobert weight 600, text-transform uppercase, letter-spacing 1.08px, OpenType 'ss03 ss10 ss11 ss12'."
+
+### Iteration Guide
+1. Start with warm cream (#faf9f7) — never cool white
+2. Swatch colors are for full sections, not small accents — go bold with matcha, slushie, ube
+3. Oat borders (#dad4c8) everywhere — dashed variants for decoration
+4. OpenType stylistic sets are mandatory — they make Roobert look like Roobert
+5. Hover animations are the signature — rotation + hard shadow, not subtle fades
+6. Generous radius: 24px cards, 40px sections — nothing looks sharp or corporate
+7. Three weights: 600 (headings), 500 (UI), 400 (body) — strict roles

package/design-md/clay/README.md

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+# Clay Inspired Design System
+
+[DESIGN.md](https://github.com/VoltAgent/awesome-design-md/blob/main/design-md/clay/DESIGN.md) extracted from the public [clay](https://clay.com/) website. This is not the official design system. Colors, fonts, and spacing may not be 100% accurate. But it's a good starting point for building something similar.
+
+## Files
+
+| File | Description |
+|------|-------------|
+| `DESIGN.md` | Complete design system documentation (9 sections) |
+| `preview.html` | Interactive design token catalog (light) |
+| `preview-dark.html` | Interactive design token catalog (dark) |
+
+Use [DESIGN.md](https://github.com/VoltAgent/awesome-design-md/blob/main/design-md/clay/DESIGN.md) to use as a reference for AI agents (Claude, Cursor, Stitch) to generate UI that looks like the Clay design language.
+
+## Preview
+
+A sample landing page built with DESIGN.md. It shows the actual colors, typography, buttons, cards, spacing, and elevation, all in one page.
+
+### Dark Mode
+![Clay Design System — Dark Mode](https://pub-2e4ecbcbc9b24e7b93f1a6ab5b2bc71f.r2.dev/designs/clay/preview-dark-screenshot.png)
+
+### Light Mode
+![Clay Design System — Light Mode](https://pub-2e4ecbcbc9b24e7b93f1a6ab5b2bc71f.r2.dev/designs/clay/preview-screenshot.png)