awesome-design-md 1.0.0

package/design-md/uber/DESIGN.md

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+# Design System: Uber
+
+## 1. Visual Theme & Atmosphere
+
+Uber's design language is a masterclass in confident minimalism -- a black-and-white universe where every pixel serves a purpose and nothing decorates without earning its place. The entire experience is built on a stark duality: jet black (`#000000`) and pure white (`#ffffff`), with virtually no mid-tone grays diluting the message. This isn't the sterile minimalism of a startup that hasn't finished designing -- it's the deliberate restraint of a brand so established it can afford to whisper.
+
+The signature typeface, UberMove, is a proprietary geometric sans-serif with a distinctly square, engineered quality. Headlines in UberMove Bold at 52px carry the weight of a billboard -- authoritative, direct, unapologetic. The companion face UberMoveText handles body copy and buttons with a slightly softer, more readable character at medium weight (500). Together, they create a typographic system that feels like a transit map: clear, efficient, built for scanning at speed.
+
+What makes Uber's design truly distinctive is its use of full-bleed photography and illustration paired with pill-shaped interactive elements (999px border-radius). Navigation chips, CTA buttons, and category selectors all share this capsule shape, creating a tactile, thumb-friendly interface language that's unmistakably Uber. The illustrations -- warm, slightly stylized scenes of drivers, riders, and cityscapes -- inject humanity into what could otherwise be a cold, monochrome system. The site alternates between white content sections and a full-black footer, with card-based layouts using the gentlest possible shadows (rgba(0,0,0,0.12-0.16)) to create subtle lift without breaking the flat aesthetic.
+
+**Key Characteristics:**
+- Pure black-and-white foundation with virtually no mid-tone grays in the UI chrome
+- UberMove (headlines) + UberMoveText (body/UI) -- proprietary geometric sans-serif family
+- Pill-shaped everything: buttons, chips, nav items all use 999px border-radius
+- Warm, human illustrations contrasting the stark monochrome interface
+- Card-based layout with whisper-soft shadows (0.12-0.16 opacity)
+- 8px spacing grid with compact, information-dense layouts
+- Bold photography integrated as full-bleed hero backgrounds
+- Black footer anchoring the page with a dark, high-contrast environment
+
+## 2. Color Palette & Roles
+
+### Primary
+- **Uber Black** (`#000000`): The defining brand color -- used for primary buttons, headlines, navigation text, and the footer. Not "near-black" or "off-black," but true, uncompromising black.
+- **Pure White** (`#ffffff`): The primary surface color and inverse text. Used for page backgrounds, card surfaces, and text on black elements.
+
+### Interactive & Button States
+- **Hover Gray** (`#e2e2e2`): White button hover state -- a clean, cool light gray that provides clear feedback without warmth.
+- **Hover Light** (`#f3f3f3`): Subtle hover for elevated white buttons -- barely-there gray for gentle interaction feedback.
+- **Chip Gray** (`#efefef`): Background for secondary/filter buttons and navigation chips -- a neutral, ultra-light gray.
+
+### Text & Content
+- **Body Gray** (`#4b4b4b`): Secondary text and footer links -- a true mid-gray with no warm or cool bias.
+- **Muted Gray** (`#afafaf`): Tertiary text, de-emphasized footer links, and placeholder content.
+
+### Borders & Separation
+- **Border Black** (`#000000`): Thin 1px borders for structural containment -- used sparingly on dividers and form containers.
+
+### Shadows & Depth
+- **Shadow Light** (`rgba(0, 0, 0, 0.12)`): Standard card elevation -- a featherweight lift for content cards.
+- **Shadow Medium** (`rgba(0, 0, 0, 0.16)`): Slightly stronger elevation for floating action buttons and overlays.
+- **Button Press** (`rgba(0, 0, 0, 0.08)`): Inset shadow for active/pressed states on secondary buttons.
+
+### Link States
+- **Default Link Blue** (`#0000ee`): Standard browser blue for text links with underline -- used in body content.
+- **Link White** (`#ffffff`): Links on dark surfaces -- used in footer and dark sections.
+- **Link Black** (`#000000`): Links on light surfaces with underline decoration.
+
+### Gradient System
+- Uber's design is **entirely gradient-free**. The black/white duality and flat color blocks create all visual hierarchy. No gradients appear anywhere in the system -- every surface is a solid color, every transition is a hard edge or a shadow.
+
+## 3. Typography Rules
+
+### Font Family
+- **Headline / Display**: `UberMove`, with fallbacks: `UberMoveText, system-ui, Helvetica Neue, Helvetica, Arial, sans-serif`
+- **Body / UI**: `UberMoveText`, with fallbacks: `system-ui, Helvetica Neue, Helvetica, Arial, sans-serif`
+
+*Note: UberMove and UberMoveText are proprietary typefaces. For external implementations, use `system-ui` or Inter as the closest available substitute. The geometric, square-proportioned character of UberMove can be approximated with Inter or DM Sans.*
+
+### Hierarchy
+
+| Role | Font | Size | Weight | Line Height | Notes |
+|------|------|------|--------|-------------|-------|
+| Display / Hero | UberMove | 52px (3.25rem) | 700 | 1.23 (tight) | Maximum impact, billboard presence |
+| Section Heading | UberMove | 36px (2.25rem) | 700 | 1.22 (tight) | Major section anchors |
+| Card Title | UberMove | 32px (2rem) | 700 | 1.25 (tight) | Card and feature headings |
+| Sub-heading | UberMove | 24px (1.5rem) | 700 | 1.33 | Secondary section headers |
+| Small Heading | UberMove | 20px (1.25rem) | 700 | 1.40 | Compact headings, list titles |
+| Nav / UI Large | UberMoveText | 18px (1.13rem) | 500 | 1.33 | Navigation links, prominent UI text |
+| Body / Button | UberMoveText | 16px (1rem) | 400-500 | 1.25-1.50 | Standard body text, button labels |
+| Caption | UberMoveText | 14px (0.88rem) | 400-500 | 1.14-1.43 | Metadata, descriptions, small links |
+| Micro | UberMoveText | 12px (0.75rem) | 400 | 1.67 (relaxed) | Fine print, legal text |
+
+### Principles
+- **Bold headlines, medium body**: UberMove headings are exclusively weight 700 (bold) -- every headline hits with billboard force. UberMoveText body and UI text uses 400-500, creating a clear visual hierarchy through weight contrast.
+- **Tight heading line-heights**: All headlines use line-heights between 1.22-1.40 -- compact and punchy, designed for scanning rather than reading.
+- **Functional typography**: There is no decorative type treatment anywhere. No letter-spacing, no text-transform, no ornamental sizing. Every text element serves a direct communication purpose.
+- **Two fonts, strict roles**: UberMove is exclusively for headings. UberMoveText is exclusively for body, buttons, links, and UI. The boundary is never crossed.
+
+## 4. Component Stylings
+
+### Buttons
+
+**Primary Black (CTA)**
+- Background: Uber Black (`#000000`)
+- Text: Pure White (`#ffffff`)
+- Padding: 10px 12px
+- Radius: 999px (full pill)
+- Outline: none
+- Focus: inset ring `rgb(255,255,255) 0px 0px 0px 2px`
+- The primary action button -- bold, high-contrast, unmissable
+
+**Secondary White**
+- Background: Pure White (`#ffffff`)
+- Text: Uber Black (`#000000`)
+- Padding: 10px 12px
+- Radius: 999px (full pill)
+- Hover: background shifts to Hover Gray (`#e2e2e2`)
+- Focus: background shifts to Hover Gray, inset ring appears
+- Used on dark surfaces or as a secondary action alongside Primary Black
+
+**Chip / Filter**
+- Background: Chip Gray (`#efefef`)
+- Text: Uber Black (`#000000`)
+- Padding: 14px 16px
+- Radius: 999px (full pill)
+- Active: inset shadow `rgba(0,0,0,0.08)`
+- Navigation chips, category selectors, filter toggles
+
+**Floating Action**
+- Background: Pure White (`#ffffff`)
+- Text: Uber Black (`#000000`)
+- Padding: 14px
+- Radius: 999px (full pill)
+- Shadow: `rgba(0,0,0,0.16) 0px 2px 8px 0px`
+- Transform: `translateY(2px)` slight offset
+- Hover: background shifts to `#f3f3f3`
+- Map controls, scroll-to-top, floating CTAs
+
+### Cards & Containers
+- Background: Pure White (`#ffffff`) on white pages; no distinct card background differentiation
+- Border: none by default -- cards are defined by shadow, not stroke
+- Radius: 8px for standard content cards; 12px for featured/promoted cards
+- Shadow: `rgba(0,0,0,0.12) 0px 4px 16px 0px` for standard lift
+- Cards are content-dense with minimal internal padding
+- Image-led cards use full-bleed imagery with text overlay or below
+
+### Inputs & Forms
+- Text: Uber Black (`#000000`)
+- Background: Pure White (`#ffffff`)
+- Border: 1px solid Black (`#000000`) -- the only place visible borders appear prominently
+- Radius: 8px
+- Padding: standard comfortable spacing
+- Focus: no extracted custom focus state -- relies on standard browser focus ring
+
+### Navigation
+- Sticky top navigation with white background
+- Logo: Uber wordmark/icon at 24x24px in black
+- Links: UberMoveText at 14-18px, weight 500, in Uber Black
+- Pill-shaped nav chips with Chip Gray (`#efefef`) background for category navigation ("Ride", "Drive", "Business", "Uber Eats")
+- Menu toggle: circular button with 50% border-radius
+- Mobile: hamburger menu pattern
+
+### Image Treatment
+- Warm, hand-illustrated scenes (not photographs for feature sections)
+- Illustration style: slightly stylized people, warm color palette within illustrations, contemporary vibe
+- Hero sections use bold photography or illustration as full-width backgrounds
+- QR codes for app download CTAs
+- All imagery uses standard 8px or 12px border-radius when contained in cards
+
+### Distinctive Components
+
+**Category Pill Navigation**
+- Horizontal row of pill-shaped buttons for top-level navigation ("Ride", "Drive", "Business", "Uber Eats", "About")
+- Each pill: Chip Gray background, black text, 999px radius
+- Active state indicated by black background with white text (inversion)
+
+**Hero with Dual Action**
+- Split hero: text/CTA on left, map/illustration on right
+- Two input fields side by side for pickup/destination
+- "See prices" CTA button in black pill
+
+**Plan-Ahead Cards**
+- Cards promoting features like "Uber Reserve" and trip planning
+- Illustration-heavy with warm, human-centric imagery
+- Black CTA buttons with white text at bottom
+
+## 5. Layout Principles
+
+### Spacing System
+- Base unit: 8px
+- Scale: 4px, 6px, 8px, 10px, 12px, 14px, 16px, 18px, 20px, 24px, 32px
+- Button padding: 10px 12px (compact) or 14px 16px (comfortable)
+- Card internal padding: approximately 24-32px
+- Section vertical spacing: generous but efficient -- approximately 64-96px between major sections
+
+### Grid & Container
+- Max container width: approximately 1136px, centered
+- Hero: split layout with text left, visual right
+- Feature sections: 2-column card grids or full-width single-column
+- Footer: multi-column link grid on black background
+- Full-width sections extending to viewport edges
+
+### Whitespace Philosophy
+- **Efficient, not airy**: Uber's whitespace is functional -- enough to separate, never enough to feel empty. This is transit-system spacing: compact, clear, purpose-driven.
+- **Content-dense cards**: Cards pack information tightly with minimal internal spacing, relying on shadow and radius to define boundaries.
+- **Section breathing room**: Major sections get generous vertical spacing, but within sections, elements are closely grouped.
+
+### Border Radius Scale
+- Sharp (0px): No square corners used in interactive elements
+- Standard (8px): Content cards, input fields, listboxes
+- Comfortable (12px): Featured cards, larger containers, link cards
+- Full Pill (999px): All buttons, chips, navigation items, pills
+- Circle (50%): Avatar images, icon containers, circular controls
+
+## 6. Depth & Elevation
+
+| Level | Treatment | Use |
+|-------|-----------|-----|
+| Flat (Level 0) | No shadow, solid background | Page background, inline content, text sections |
+| Subtle (Level 1) | `rgba(0,0,0,0.12) 0px 4px 16px` | Standard content cards, feature blocks |
+| Medium (Level 2) | `rgba(0,0,0,0.16) 0px 4px 16px` | Elevated cards, overlay elements |
+| Floating (Level 3) | `rgba(0,0,0,0.16) 0px 2px 8px` + translateY(2px) | Floating action buttons, map controls |
+| Pressed (Level 4) | `rgba(0,0,0,0.08) inset` (999px spread) | Active/pressed button states |
+| Focus Ring | `rgb(255,255,255) 0px 0px 0px 2px inset` | Keyboard focus indicators |
+
+**Shadow Philosophy**: Uber uses shadow purely as a structural tool, never decoratively. Shadows are always black at very low opacity (0.08-0.16), creating the bare minimum lift needed to separate content layers. The blur radii are moderate (8-16px) -- enough to feel natural but never dramatic. There are no colored shadows, no layered shadow stacks, and no ambient glow effects. Depth is communicated more through the black/white section contrast than through shadow elevation.
+
+## 7. Do's and Don'ts
+
+### Do
+- Use true black (`#000000`) and pure white (`#ffffff`) as the primary palette -- the stark contrast IS Uber
+- Use 999px border-radius for all buttons, chips, and pill-shaped navigation elements
+- Keep all headings in UberMove Bold (700) for billboard-level impact
+- Use whisper-soft shadows (0.12-0.16 opacity) for card elevation -- barely visible
+- Maintain the compact, information-dense layout style -- Uber prioritizes efficiency over airiness
+- Use warm, human-centric illustrations to soften the monochrome interface
+- Apply 8px radius for content cards and 12px for featured containers
+- Use UberMoveText at weight 500 for navigation and prominent UI text
+- Pair black primary buttons with white secondary buttons for dual-action layouts
+
+### Don't
+- Don't introduce color into the UI chrome -- Uber's interface is strictly black, white, and gray
+- Don't use rounded corners less than 999px on buttons -- the full-pill shape is a core identity element
+- Don't apply heavy shadows or drop shadows with high opacity -- depth is whisper-subtle
+- Don't use serif fonts anywhere -- Uber's typography is exclusively geometric sans-serif
+- Don't create airy, spacious layouts with excessive whitespace -- Uber's density is intentional
+- Don't use gradients or color overlays -- every surface is a flat, solid color
+- Don't mix UberMove into body text or UberMoveText into headlines -- the hierarchy is strict
+- Don't use decorative borders -- borders are functional (inputs, dividers) or absent entirely
+- Don't soften the black/white contrast with off-whites or near-blacks -- the duality is deliberate
+
+## 8. Responsive Behavior
+
+### Breakpoints
+| Name | Width | Key Changes |
+|------|-------|-------------|
+| Mobile Small | 320px | Minimum layout, single column, stacked inputs, compact typography |
+| Mobile | 600px | Standard mobile, stacked layout, hamburger nav |
+| Tablet Small | 768px | Two-column grids begin, expanded card layouts |
+| Tablet | 1119px | Full tablet layout, side-by-side hero content |
+| Desktop Small | 1120px | Desktop grid activates, horizontal nav pills |
+| Desktop | 1136px | Full desktop layout, maximum container width, split hero |
+
+### Touch Targets
+- All pill buttons: minimum 44px height (10-14px vertical padding + line-height)
+- Navigation chips: generous 14px 16px padding for comfortable thumb tapping
+- Circular controls (menu, close): 50% radius ensures large, easy-to-hit targets
+- Card surfaces serve as full-area touch targets on mobile
+
+### Collapsing Strategy
+- **Navigation**: Horizontal pill nav collapses to hamburger menu with circular toggle
+- **Hero**: Split layout (text + map/visual) stacks to single column -- text above, visual below
+- **Input fields**: Side-by-side pickup/destination inputs stack vertically
+- **Feature cards**: 2-column grid collapses to full-width stacked cards
+- **Headings**: 52px display scales down through 36px, 32px, 24px, 20px
+- **Footer**: Multi-column link grid collapses to accordion or stacked single column
+- **Category pills**: Horizontal scroll with overflow on smaller screens
+
+### Image Behavior
+- Illustrations scale proportionally within their containers
+- Hero imagery maintains aspect ratio, may crop on smaller screens
+- QR code sections hide on mobile (app download shifts to direct store links)
+- Card imagery maintains 8-12px border radius at all sizes
+
+## 9. Agent Prompt Guide
+
+### Quick Color Reference
+- Primary Button: "Uber Black (#000000)"
+- Page Background: "Pure White (#ffffff)"
+- Button Text (on black): "Pure White (#ffffff)"
+- Button Text (on white): "Uber Black (#000000)"
+- Secondary Text: "Body Gray (#4b4b4b)"
+- Tertiary Text: "Muted Gray (#afafaf)"
+- Chip Background: "Chip Gray (#efefef)"
+- Hover State: "Hover Gray (#e2e2e2)"
+- Card Shadow: "rgba(0,0,0,0.12) 0px 4px 16px"
+- Footer Background: "Uber Black (#000000)"
+
+### Example Component Prompts
+- "Create a hero section on Pure White (#ffffff) with a headline at 52px UberMove Bold (700), line-height 1.23. Use Uber Black (#000000) text. Add a subtitle in Body Gray (#4b4b4b) at 16px UberMoveText weight 400 with 1.50 line-height. Place an Uber Black (#000000) pill CTA button with Pure White text, 999px radius, padding 10px 12px."
+- "Design a category navigation bar with horizontal pill buttons. Each pill: Chip Gray (#efefef) background, Uber Black (#000000) text, 14px 16px padding, 999px border-radius. Active pill inverts to Uber Black background with Pure White text. Use UberMoveText at 14px weight 500."
+- "Build a feature card on Pure White (#ffffff) with 8px border-radius and shadow rgba(0,0,0,0.12) 0px 4px 16px. Title in UberMove at 24px weight 700, description in Body Gray (#4b4b4b) at 16px UberMoveText. Add a black pill CTA button at the bottom."
+- "Create a dark footer on Uber Black (#000000) with Pure White (#ffffff) heading text in UberMove at 20px weight 700. Footer links in Muted Gray (#afafaf) at 14px UberMoveText. Links hover to Pure White. Multi-column grid layout."
+- "Design a floating action button with Pure White (#ffffff) background, 999px radius, 14px padding, and shadow rgba(0,0,0,0.16) 0px 2px 8px. Hover shifts background to #f3f3f3. Use for scroll-to-top or map controls."
+
+### Iteration Guide
+1. Focus on ONE component at a time
+2. Reference the strict black/white palette -- "use Uber Black (#000000)" not "make it dark"
+3. Always specify 999px radius for buttons and pills -- this is non-negotiable for the Uber identity
+4. Describe the font family explicitly -- "UberMove Bold for the heading, UberMoveText Medium for the label"
+5. For shadows, use "whisper shadow (rgba(0,0,0,0.12) 0px 4px 16px)" -- never heavy drop shadows
+6. Keep layouts compact and information-dense -- Uber is efficient, not airy
+7. Illustrations should be warm and human -- describe "stylized people in warm tones" not abstract shapes
+8. Pair black CTAs with white secondaries for balanced dual-action layouts

package/design-md/uber/README.md

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+# Uber Inspired Design System
+
+[DESIGN.md](https://github.com/VoltAgent/awesome-design-md/blob/main/design-md/uber/DESIGN.md) extracted from the public [uber](https://uber.com/) website. This is not the official design system. Colors, fonts, and spacing may not be 100% accurate. But it's a good starting point for building something similar.
+
+## Files
+
+| File | Description |
+|------|-------------|
+| `DESIGN.md` | Complete design system documentation (9 sections) |
+| `preview.html` | Interactive design token catalog (light) |
+| `preview-dark.html` | Interactive design token catalog (dark) |
+
+
+Use [DESIGN.md](https://github.com/VoltAgent/awesome-design-md/blob/main/design-md/uber/DESIGN.md) to use as a reference for AI agents (Claude, Cursor, Stitch) to generate UI that looks like the Uber design language.
+
+## Preview
+
+A sample landing page built with DESIGN.md. It shows the actual colors, typography, buttons, cards, spacing, and elevation, all in one page.
+
+### Dark Mode
+![Uber Design System — Dark Mode](https://pub-2e4ecbcbc9b24e7b93f1a6ab5b2bc71f.r2.dev/designs/uber/preview-dark-screenshot.png)
+
+### Light Mode
+![Uber Design System — Light Mode](https://pub-2e4ecbcbc9b24e7b93f1a6ab5b2bc71f.r2.dev/designs/uber/preview-screenshot.png)