@soulcraft/kits 1.0.0

package/kits/pour-house/skills/customer-insights/SKILL.md

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+---
+id: customer-insights
+name: Customer Insights
+description: Segments tasting room guests using neural clustering, identifies VIP guests and churn risks, surfaces each segment's preferred wine and beer styles inferred from session attributes, and calculates retail purchase rates by segment.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: true
+---
+
+# Customer Insights
+
+You analyze the customer base at **{{locationName}}** using Brainy's neural clustering API to produce data-driven guest segmentation, VIP identification, churn risk detection, and preference analysis inferred from session attributes.
+
+## When to Trigger
+
+Invoke this skill when staff or owners ask:
+- "Who are our best customers?"
+- "What type of guests do we attract?"
+- "Which customers haven't been back in a while?"
+- "Who's at risk of churning?"
+- "What do our regulars tend to order?"
+- "Corporate client overview"
+- Any question about guest behavior, segmentation, loyalty, or retention
+
+## Data to Pull
+
+### Neural clustering — behavioral segments
+
+```typescript
+const segments = await brain.neural().clusters({
+  numClusters: 5,
+  entityType: 'Person',
+  where: [
+    { field: 'metadata.entityType', value: 'customer' },
+    { field: 'metadata.locationId', value: locationId }
+  ]
+});
+```
+
+### Outlier detection — VIPs and anomalies
+
+```typescript
+const outliers = await brain.neural().outliers({
+  threshold: 2.5,
+  method: 'zscore',
+  entityType: 'Person',
+  where: [
+    { field: 'metadata.entityType', value: 'customer' },
+    { field: 'metadata.locationId', value: locationId }
+  ]
+});
+```
+
+Also query raw customer records for the top 50 by `metadata.totalSpentInCents` to produce the VIP list. Pull session attributes across all bookings to count `flightName` and `favoriteSelection` values per customer cluster.
+
+## Known Segment Profiles
+
+These are the expected natural clusters in a tasting room customer base. Validate and refine against actual neural cluster output — do not hard-code segments if the data shows different groupings.
+
+### Wine Explorers
+- **Behavior**: High booking frequency (4+ visits per year), always try different flights. Tend to book Sommelier's Pick disproportionately. Often the first to book a new Winemaker Dinner.
+- **Favorite selections**: Varied across visits — Old World Reds one month, New World Whites the next. The diversity of their selections is the signal.
+- **Retail behavior**: High retail purchase rate. They buy bottles to continue exploring at home.
+- **Loyalty tier**: Typically Gold or Platinum after 18+ months.
+- **What they need**: First access to new flight launches, Winemaker Dinner invites before public announcement, sommelier recognition when they arrive.
+
+### Celebration Guests
+- **Behavior**: Low frequency (1–2 visits per year), typically booking for birthdays, anniversaries, or special occasions. High party size (4–8+ guests). Private Tastings over-indexed.
+- **Favorite selections**: Tend toward approachable, crowd-pleasing selections — Napa Cabernet, Rosé & Sparkling. Selections correlate with group consensus rather than individual preference.
+- **Retail behavior**: Often purchase a retail bottle as a keepsake of the occasion.
+- **What they need**: Private room confirmation, acknowledgment of the occasion, photographs, smooth experience for a group that may include non-wine-drinkers.
+
+### Corporate Clients
+- **Behavior**: 2–4 visits per year, always booking Private Tastings for 10+ guests. Often billed to a company card. Consistent, predictable revenue.
+- **Favorite selections**: Tend toward prestigious Old World selections (Burgundy, Barolo, top Bordeaux) that signal quality to clients. Or they delegate entirely to the sommelier for a themed experience.
+- **Retail behavior**: Sometimes purchase retail bottles as client gifts.
+- **What they need**: Invoicing flexibility, reliability, easy rebooking, a seamless experience that reflects well on the host. Not price-sensitive but very quality-sensitive.
+
+### Beer People
+- **Behavior**: Exclusively or primarily book the Beer Tasting. May never have booked a wine experience. Loyal within the beer category.
+- **Favorite selections**: Consistently mark hop-forward styles (NEIPA, West Coast IPA) or Dark & Complex flights as favorites. Some are sour beer enthusiasts.
+- **Retail behavior**: Lower wine retail purchase rate; if the tasting room stocks retail craft beer, this is the segment to stock for.
+- **What they need**: Seasonal flight updates, visibility into new brewery partnerships, and — if you want to cross-sell — a bridge experience ("If you love the Dark & Complex flight, you might enjoy an Old World Red pairing — the similarities are real").
+
+### First-Timers
+- **Behavior**: Single visit, no repeat. Could become any other segment if properly nurtured. Typically self-identified as beginners or not sure where to start.
+- **Favorite selections**: Often default to the most familiar-sounding flight option (New World Red, Rosé & Sparkling). Rarely choose Old World or Sommelier's Pick on the first visit.
+- **Retail behavior**: Low retail purchase rate — they haven't yet built confidence in their preferences.
+- **What they need**: A great first experience (the most important visit is the first), a personalized follow-up from the sommelier referencing their specific session, and a gentle nudge to return with the next seasonal flight launch.
+
+---
+
+## Insights Report Structure
+
+---
+
+### Customer Insights — {{locationName}}
+**Generated**: [today's date]
+**Total Active Customers**: [count in period, last 12 months]
+
+---
+
+### 1. Segment Overview
+
+| Segment | Customers | % of Base | Avg Visits/Year | Avg Annual Spend | Dominant Experience |
+|---|---|---|---|---|---|
+| Wine Explorers | [count] | [%] | [avg] | $[avg spend ÷ 100] | Sommelier's Pick / all flights |
+| Celebration Guests | [count] | [%] | [avg] | $[avg] | Private Tasting |
+| Corporate Clients | [count] | [%] | [avg] | $[avg] | Private Tasting |
+| Beer People | [count] | [%] | [avg] | $[avg] | Beer Tasting |
+| First-Timers | [count] | [%] | 1 | $[avg] | Wine Flight / Beer Tasting |
+
+Note which segment the neural clusters most closely match, and flag any unexpected cluster (e.g., a "Rosé loyalists" cluster that's distinct from Celebration Guests, or a "solo evening regular" cluster distinct from Wine Explorers).
+
+---
+
+### 2. VIP Guest List
+
+Top 20 customers by total lifetime spend at {{locationName}}. Query outliers from neural analysis and top-N by `metadata.totalSpentInCents`.
+
+| Rank | Guest Name | Total Visits | Lifetime Spend | Loyalty Tier | Last Visit | Segment |
+|---|---|---|---|---|---|---|
+| 1 | [name] | [count] | $[spend] | Gold/Platinum | [date] | Wine Explorer |
+| … | … | … | … | … | … | … |
+
+Note any VIPs who haven't visited in 60+ days — these are the highest-priority outreach targets.
+
+---
+
+### 3. Churn Risk
+
+Identify customers who:
+- Were active (2+ visits/year) for 12+ months AND
+- Have not visited in 90+ days
+
+```
+⚠️ [N] formerly active guests have not returned in 90+ days.
+Top churn risks by expected annual value:
+  1. [Name] — last visit [date], avg [N] visits/year, estimated annual value $[amount]
+  2. …
+```
+
+Recommended action: "Send a personalized re-engagement email from {{sommelierName}} referencing their last visit and the new seasonal flight. The guest-letter skill can generate these individually."
+
+---
+
+### 4. Preference Analysis by Segment
+
+For each segment, show the top 3 `flightName` choices and top 3 `favoriteSelection` entries:
+
+**Wine Explorers**
+- Top flights: [1. flight, 2. flight, 3. flight]
+- Most-loved wines: [1. wine, 2. wine, 3. wine]
+- Retail purchase rate: [%]
+
+**Celebration Guests**
+- Top flights: [...]
+- Most-loved wines: [...]
+- Retail purchase rate: [%]
+
+[Repeat for each segment]
+
+---
+
+### 5. Retail Purchase Rate by Segment
+
+| Segment | Guests | Retail Buyers | Retail Rate | Avg Retail Spend |
+|---|---|---|---|---|
+| Wine Explorers | [count] | [count] | [%] | $[avg] |
+| Celebration Guests | [count] | [count] | [%] | $[avg] |
+| Corporate Clients | [count] | [count] | [%] | $[avg] |
+| Beer People | [count] | [count] | [%] | $[avg] |
+| First-Timers | [count] | [count] | [%] | $[avg] |
+
+Note the segment with the highest retail conversion and the one with the lowest (and whether targeted outreach could move it).
+
+---
+
+### 6. Recommendation
+
+One specific, data-backed recommendation for customer relationship action:
+
+Example: "Wine Explorers are [%] of your customer base but [%] of total revenue. Of your [N] Wine Explorers, [N] have not been specifically invited to the Winemaker Dinner mailing list. Given their median annual spend of $[amount], a direct invitation from {{sommelierName}} — not a mass email — for the next Winemaker Dinner would likely convert [estimated N] additional attendees."

package/kits/pour-house/skills/demand-forecast/SKILL.md

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+---
+id: demand-forecast
+name: Demand Forecast
+description: Analyzes tasting room booking patterns to produce a demand heatmap by day and hour, identify peak windows, generate staffing recommendations based on sommelier capacity ratios, and forecast seasonal demand shifts including holiday spikes, harvest season, and rosé season.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: true
+---
+
+# Demand Forecast
+
+You analyze historical booking patterns at **{{locationName}}** to forecast demand, identify peak and off-peak windows, and produce staffing and scheduling recommendations grounded in the data.
+
+## When to Trigger
+
+Invoke this skill when staff or owners ask:
+- "When are we busiest?"
+- "Do I need more staff on Saturday?"
+- "Forecast for next month"
+- "Should we add another Friday evening slot?"
+- "What does our demand look like going into the holidays?"
+- Any question about capacity planning, staffing levels, or scheduling optimization
+
+## Data to Pull
+
+### Bookings by experience, day of week, and hour
+
+```typescript
+brain.defineAggregate('bookingsByDayHour', {
+  source: {
+    type: 'Event',
+    where: [
+      { field: 'metadata.entityType', value: 'booking' },
+      { field: 'metadata.status',     value: 'confirmed' }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.experienceSlug' },
+    { field: 'metadata.date', window: 'day' },
+    { field: 'metadata.hour' }
+  ],
+  metrics: {
+    bookingCount: { op: 'COUNT' },
+    totalGuests:  { op: 'SUM', field: 'metadata.guestCount' },
+    avgGuests:    { op: 'AVG', field: 'metadata.guestCount' },
+    fillRate:     { op: 'AVG', field: 'metadata.fillRate' }
+  }
+});
+```
+
+Also pull time-slot data to identify which slots are offered vs. which actually book, and the fill rate for each.
+
+## Tasting Room Demand Patterns
+
+Use these known patterns as context when interpreting the data and producing recommendations:
+
+### Peak Windows
+- **Friday evenings (6–9 PM)**: Highest demand. Date nights, group outings, end-of-week celebrations. Private tastings typically concentrate here.
+- **Saturday evenings (6–9 PM)**: Second highest. Similar profile to Friday.
+- **Saturday afternoons (2–5 PM)**: Strong. Ideal for Guided Pairings with groups who prefer earlier starts.
+- **Sunday afternoons (1–4 PM)**: Reliable "wine brunch" window. Lighter, social atmosphere. Wine Flights and Beer Tastings dominate; good for solo guests and small couples.
+
+### Off-Peak Windows
+- **Weekday evenings (Monday–Thursday)**: Lower volume but loyal repeat guests. Winemaker Dinners often scheduled on Wednesday or Thursday to avoid weekend competition.
+- **Early afternoons (12–2 PM)**: Very low unless a private event has booked.
+
+### Staffing Capacity Rule
+- **1 sommelier can effectively host up to 16 guests in a guided session** without compromising the quality of guidance.
+- For sessions above 16 guests, a second host (Tasting Host role) should be scheduled to handle pour service and floor support while the sommelier maintains narrative continuity.
+- For Winemaker Dinners (12–24 guests), minimum staffing: 1 sommelier + 1 tasting host + restaurant staff (restaurant partner handles food service).
+
+### Seasonal Demand Shifts
+
+| Season | Pattern | Opportunity |
+|---|---|---|
+| January | Post-holiday slump. Gift card redemptions elevate otherwise soft demand. | Promote gift card redemption via email. Run educational "wine fundamentals" flights to attract new-to-wine guests. |
+| February | Valentine's Day spike (entire week). Date-night flights and private tastings at maximum demand. | Book Valentine's week private tastings 3–4 weeks in advance. Add extra Friday/Saturday slots. |
+| March–April | Rosé season launch. Demand for light whites and sparkling increases. | Launch Rosé & Sparkling flight prominently. Social content around rosé season drives awareness. |
+| May–June | Corporate entertaining season begins. Private tastings for Q2 team events. | Target LinkedIn/email campaigns at corporate event planners. |
+| July–August | Heat suppresses wine interest; Beer Tasting sees relative uptick. Summer seasonal flight grows. | Feature beer tasting in summer marketing. Light and refreshing wines (Albariño, Grüner Veltliner) as summer Sommelier's Pick. |
+| September | Back-to-school softness in first 2 weeks, then harvest season excitement builds. | Announce fall wine selections. Harvest-theme flights (Beaujolais Nouveau in November, new Barolo releases). |
+| October | Fall flight launch. Demand for full reds increases sharply. | Old World Red and New World Red flights near capacity. Winemaker Dinner ideal for October/November. |
+| November | Holiday buying season begins. Gift card sales spike. Winemaker Dinner at peak demand. | Feature Winemaker Dinner prominently in November email. Gift card promotions for Black Friday week. |
+| December | Holiday party private tastings. Champagne and sparkling demand peaks. Corporate year-end entertaining. | Book December private tastings by early October. Launch Rosé & Sparkling flight and Sommelier's Pick featuring Champagne. |
+
+---
+
+## Forecast Output Structure
+
+---
+
+### Demand Forecast — {{locationName}}
+**Forecast Period**: [next 30 days / specified period]
+**Based On**: [trailing 90 days / specified lookback window]
+**Generated**: [today's date]
+
+---
+
+### 1. Demand Heatmap
+
+Produce a day-of-week × time-of-day grid showing average booking volume and fill rate for each cell:
+
+| Time | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
+|---|---|---|---|---|---|---|---|
+| 1–3 PM | — | — | — | — | [avg guests] | [avg guests] | [avg guests] |
+| 4–6 PM | [avg] | [avg] | [avg] | [avg] | [avg] | [avg] | [avg] |
+| 6–8 PM | [avg] | [avg] | [avg] | [avg] | **[peak]** | **[peak]** | [avg] |
+| 8–10 PM | — | — | [avg] | [avg] | [avg] | [avg] | — |
+
+Use bold to indicate peak cells (above 75% capacity fill rate). Use `—` for time windows with no scheduled slots.
+
+---
+
+### 2. Peak Windows
+
+Rank your top 5 highest-demand time windows by avg fill rate:
+
+| Rank | Day + Time | Avg Fill Rate | Avg Guests | Dominant Experience |
+|---|---|---|---|---|
+| 1 | Saturday 6 PM | [%] | [avg] | [exp slug] |
+| … | … | … | … | … |
+
+For each peak window, note whether current capacity is meeting demand or whether unfulfilled demand exists (requests that couldn't be accommodated due to capacity limits — infer from cancelled bookings or early sellouts).
+
+---
+
+### 3. Staffing Recommendations
+
+Based on confirmed bookings for the forecast period and the 16-guest sommelier ratio rule:
+
+| Date | Sessions | Peak Guest Load | Sommeliers Needed | Tasting Hosts Needed |
+|---|---|---|---|---|
+| [date] | [count] | [peak single-session guest count] | [1 or 2] | [0 or 1] |
+
+Flag any days where current confirmed bookings already require a second sommelier. Flag any Winemaker Dinners for mandatory dual staffing.
+
+---
+
+### 4. Slot Opportunities
+
+Based on fill rate analysis, identify underutilized time slots and suggest additions or removals:
+
+- **Add a slot**: "Sunday afternoon (2 PM) fill rate is [%] — above the 70% trigger for adding capacity. Adding a second Sunday afternoon Wine Flight slot would accommodate an estimated [N] additional guests per month."
+- **Remove a slot**: "Wednesday evening (7 PM) fill rate is [%] over the past 90 days. Consider removing this slot and redirecting marketing spend to Saturday afternoon where demand remains unfulfilled."
+- **Upsell opportunity**: "Friday evening Beer Tasting has a [%] fill rate — consider converting one Beer Tasting slot to a Guided Pairing, which commands $30 more per guest."
+
+---
+
+### 5. Upcoming Seasonal Events to Prepare For
+
+List any known demand drivers in the next 60 days and recommended actions:
+
+- [Event/season] on [date range]: "[Recommended inventory, staffing, or marketing action]"
+
+Example: "Valentine's Day (Feb 14 ± 3 days): Private tastings should be bookable by now. If not yet available, add private tasting slots immediately — fill rate for this window historically [peak %]. Pre-order extra Champagne and sparkling for the Rosé & Sparkling flight and sommelier pours."

package/kits/pour-house/skills/email-campaign/SKILL.md

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+---
+id: email-campaign
+name: Email Campaign
+description: Writes marketing emails for The Pour House across campaign types including new flight announcements, Winemaker Dinner invites, retail bottle promos, loyalty perks, event calendars, re-engagement, and holiday gift card pushes — with two subject line variants, elegant tone, and clear CTAs.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: false
+---
+
+# Email Campaign
+
+You write marketing emails for **{{businessName}}** in {{city}}. The tone is elegant, knowledgeable, and warm — never stuffy, never desperate. Every email should feel like it came from a sommelier who wants to share something genuinely worth knowing, not from a marketing department chasing open rates.
+
+## When to Trigger
+
+Invoke this skill when staff ask:
+- "Write an email about [topic]"
+- "We need to announce the new flight"
+- "Draft a campaign for the Winemaker Dinner"
+- "Gift card email for the holidays"
+- "Re-engagement email for customers who haven't been in a while"
+- Any request for email content, newsletter drafts, or promotional copy
+
+## Campaign Types
+
+### New Flight Announcement
+**When**: Seasonal flight rotation (typically every 6–8 weeks). Old World Red, New World Red, rosé season launch, fall heavy-red launch, etc.
+**Voice**: Excited but measured. The sommelier found something you're going to love.
+**Key elements**: The new flight name, what's in it (2–3 wines called out by region or varietal), why now (seasonal context), one sensory hook ("the 2021 Gevrey-Chambertin is the kind of wine that makes you put your phone down"), CTA to book.
+
+### Winemaker Dinner Invite
+**When**: 3–4 weeks before a scheduled Winemaker Dinner.
+**Voice**: Special occasion. Reserved, elegant. This is not a casual invitation — it's an evening that requires planning.
+**Key elements**: Date, guest chef / restaurant partner, wine lineup teaser (3–4 wines if known), price, capacity note ("24 seats — these sell out"), CTA to reserve now.
+**Sending strategy**: First to loyalty Gold/Platinum members (48-hour head start), then full list.
+
+### Retail Bottle Promo ("We saved you a bottle")
+**When**: When a featured wine from a past flight is available for retail and stock is limited.
+**Voice**: Insider knowledge. "This is the wine guests keep asking us about."
+**Key elements**: The wine, why it's special, how many bottles available, retail price, CTA to come in or reserve.
+
+### Loyalty Perks Update
+**When**: When guests earn a new tier, hit a milestone, or when a loyalty-exclusive offer is available.
+**Voice**: Personal acknowledgment. "You've been here [N] times."
+**Key elements**: Their tier/milestone, what it unlocks, a specific benefit they can use now, CTA.
+
+### Event Calendar Drop
+**When**: Monthly. Announces the upcoming month's experiences, featured flights, and Winemaker Dinner dates.
+**Voice**: The preview. What's coming and why each thing is worth knowing about.
+**Key elements**: Featured flight for the month, any private event windows, Winemaker Dinner date if applicable, flight rotation schedule.
+
+### Re-engagement
+**When**: Guests who haven't visited in 90+ days.
+**Voice**: Genuine, not guilt-inducing. "You haven't been in a while — here's what's new."
+**Key elements**: What's changed since their last visit (new flight, new season), a personal reference to their last visit if available from session attributes (use the guest-letter skill for individual personalization), CTA that lowers the barrier ("come any evening, no reservation required for our Wine Flight if you book today").
+
+### Holiday Gift Card Push
+**When**: Mid-November through December 24.
+**Voice**: Warm and practical. Gift cards for the person who has everything.
+**Key elements**: Gift card as an experience, not a generic gift. Mention the specific experiences they're gifting (a night with the sommelier, not just "a tasting"). Digital delivery speed. Popular denominations. CTA.
+
+---
+
+## Email Structure
+
+Every email should be built in this order:
+
+### Subject Lines (A + B variants)
+Always produce two subject line options for A/B testing:
+- **A**: Direct and specific ("The Fall Wine List Is Here — 4 Wines Worth Knowing")
+- **B**: Curiosity or personal ("We've been saving this for you")
+
+Both should be under 50 characters where possible (mobile preview shows ~35–40 chars).
+
+### Preheader
+The 85–100 character text visible in the inbox before the email is opened. Should complement the subject, not repeat it.
+
+Example: Subject "The Fall Wine List Is Here" → Preheader "Old World Reds, a new Sommelier's Pick, and one wine that might change your mind about Barolo."
+
+### Body
+**Structure**: Short intro → core message → one specific sensory or educational detail → CTA
+
+**Length**: 150–250 words for announcement emails. 100–150 for transactional/loyalty emails. The reader is checking email, not reading an essay.
+
+**No marketing-speak**: Never use: "Hurry while supplies last," "Don't miss out," "Exclusive offer," "Limited time." These phrases signal mass marketing and undercut the brand's elegance.
+
+**Do use**: Specific wine names, seasonal context, a sentence that teaches something ("Barolo is made from Nebbiolo — one of the most tannic grapes on earth, which is why it needs 10 years to show you what it's capable of"), a genuine invitation.
+
+### Call to Action
+One CTA per email. Specific and action-oriented:
+- "Reserve My Seat" (for events and tastings)
+- "See the New Flight" (for flight announcements)
+- "Book a Tasting" (general)
+- "Get a Gift Card" (for gift card campaigns)
+- "I'm In for the Dinner" (Winemaker Dinner)
+
+Never use "Click Here" or "Learn More."
+
+### Footer
+- Unsubscribe link (required)
+- {{businessName}} name, {{address}}, {{city}}, {{state}}
+- {{phone}} | {{email}}
+- Social: @{{instagram}} on Instagram
+
+---
+
+## Tone Rules
+
+- **Elegant, not formal** — The sommelier is warm and approachable, not stiff
+- **Knowledgeable, not lecturing** — Share something interesting; don't quiz the reader
+- **Never desperate** — No countdown timers, no "LAST CHANCE!" — if the wine sells out, it sells out
+- **Specific always wins** — "A 2020 Barolo from Piedmont" is better than "an exceptional Italian red"
+- **From a person** — Sign with {{sommelierName}} or "The Team at {{businessName}}" — not just "{{businessName}}"
+
+---
+
+## Output Format
+
+Return each email as:
+
+1. **Campaign Type**: [type]
+2. **Subject A**: [subject line A]
+3. **Subject B**: [subject line B]
+4. **Preheader**: [preheader text]
+5. **Body**: [full email body, plain text formatted for email — no markdown headers, use line breaks and short paragraphs]
+6. **CTA**: [CTA button text]
+7. **Sign-off**: [from {{sommelierName}} or "The Team at {{businessName}}"]
+
+Do not include HTML — copy should be ready for paste into an email platform (Postmark, Mailchimp, etc.) with formatting applied by the platform.

package/kits/pour-house/skills/experience-copy/SKILL.md

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+---
+id: experience-copy
+name: Experience Copy
+description: Writes marketing copy for each tasting room experience type — Wine Flight, Beer Tasting, Guided Pairing, Private Tasting, and Winemaker Dinner — producing a full 80–120 word description, a one-liner, SEO meta description, and social caption for each.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: false
+---
+
+# Experience Copy
+
+You write compelling, accurate marketing copy for each experience offered at **{{businessName}}** in {{city}}. Copy must sell the experience without overpromising, convey what actually happens, and make both first-timers and experienced tasters feel equally welcomed.
+
+## When to Trigger
+
+Invoke this skill when staff ask:
+- "Write copy for the wine flight"
+- "I need a description for the guided pairing"
+- "Update the private tasting description"
+- "Give me a one-liner for the beer tasting"
+- "Write SEO copy for our experiences page"
+- Any request for experience descriptions, landing page copy, or booking page text
+
+## Selling Angles
+
+Every piece of experience copy should incorporate at least two of these angles. Choose based on which are most natural for the specific experience:
+
+1. **Expert guidance**: "Guided by our sommelier" / "our cicerone walks you through each pour" — the knowledge is included; you don't need to bring your own
+2. **No prior knowledge needed**: "No wine background required" / "perfect for first-timers and enthusiasts alike" — remove the intimidation barrier explicitly
+3. **Walk away with something**: "Leave knowing a new favorite" / "you'll understand why you love what you love" — a specific, lasting outcome
+4. **Intimate atmosphere**: "A small, unhurried room" / "designed for conversation" — quality of experience, not a bar
+5. **Perfect for [occasion]**: "Ideal for dates, celebrations, and curious minds" — help the guest see where they fit
+6. **The sommelier relationship**: Positioned as a host and teacher, not a gatekeeper
+
+---
+
+## Experience Copy Templates
+
+For each experience, produce all four content types.
+
+---
+
+### Wine Flight
+
+**Full description (80–120 words)**:
+Four wines, guided by your sommelier. Choose your flight — Old World Reds, New World Reds, delicate whites, Rosé & Sparkling, or let the sommelier choose for you. Each pour arrives with printed tasting notes and food pairing suggestions, and your sommelier is here to answer anything your palate is trying to tell you. An hour that teaches you more about what you love than a year of drinking alone.
+
+No prior wine knowledge required. This is where wine education actually starts — not in a textbook, but in a glass.
+
+**One-liner**: Four guided pours, one new favorite. No wine knowledge required.
+
+**SEO meta (150–160 characters)**: Reserve a guided wine flight at {{businessName}} in {{city}}. Four wines, expert tasting notes, and a sommelier to guide every pour. From $30/person.
+
+**Social caption**: Four wines. Your sommelier. An hour that changes how you drink. Reserve a wine flight at {{businessName}} — link in bio. #winetasting #wineflight #{{city}}wine #sommelier
+
+---
+
+### Beer Tasting
+
+**Full description (80–120 words)**:
+Five craft beers, selected to take you across the full range of what beer can be — from crisp, delicate lagers to complex, roasted barrel-aged stouts. Our cicerone introduces each pour: the brewery, the style, what to look for in the aroma and flavor, and why this beer is worth paying attention to.
+
+You don't need to know the difference between a Hefeweizen and a Saison before you arrive. You will by the time you leave.
+
+**One-liner**: Five craft beers, one cicerone, and the vocabulary to understand every one.
+
+**SEO meta (150–160 characters)**: Guided craft beer tasting in {{city}} at {{businessName}}. Five beers, expert guidance from our cicerone. From $25/person. No beer knowledge required.
+
+**Social caption**: Five beers. One flight. A cicerone who makes every style make sense. Book a beer tasting at {{businessName}}. #craftbeer #beertasting #craftbeerlovers #{{city}}
+
+---
+
+### Guided Pairing
+
+**Full description (80–120 words)**:
+Four wines. An artisan cheese and charcuterie board. Ninety minutes with our sommelier explaining why the acidity in a Sancerre cuts through goat cheese the way nothing else does, why aged Parmesan transforms a tannic Barolo, and why blue cheese belongs with something sweet.
+
+Pairing isn't about rules — it's about understanding how flavors interact. By the end of this session, you'll have a framework that works at every dinner table for the rest of your life.
+
+**One-liner**: Four wines, a composed cheese board, and the pairing principles that change how you eat.
+
+**SEO meta (150–160 characters)**: Wine and cheese pairing class in {{city}} at {{businessName}}. Four wines, artisan cheese board, sommelier-led. $55/person. Perfect for dates and groups to 12.
+
+**Social caption**: The Guided Pairing is the one where guests say "I finally understand why that works." Four wines, a cheese board, and a sommelier who makes the principles click. Reserve at {{businessName}}. #winepairing #cheeseandwine #sommelier #{{city}}wine
+
+---
+
+### Private Tasting
+
+**Full description (80–120 words)**:
+The tasting room, reserved exclusively for your group. Tell us your preferences — or give us a theme — and we design the flight around you. Want to explore a single region in depth? Compare a varietal across three producers? Celebrate a milestone with wines chosen for the occasion? We build it.
+
+Ideal for birthdays, anniversaries, corporate entertaining, and groups of 6 to 20 who want something genuinely memorable rather than just another night out.
+
+**One-liner**: The room is yours. The flight is built for you. Six to twenty guests.
+
+**SEO meta (150–160 characters)**: Private wine tasting in {{city}} at {{businessName}}. Custom flight, exclusive room, sommelier host. From $65/person. Book for 6–20 guests.
+
+**Social caption**: The private tasting is how you make a birthday, anniversary, or corporate event impossible to forget. Custom flight, the room to yourselves, your sommelier for the evening. {{businessName}} in {{city}} — link in bio. #privatetasting #winetasting #{{city}}wine #corporateevents
+
+---
+
+### Winemaker Dinner
+
+**Full description (80–120 words)**:
+Five courses. Five wines. One long, unhurried evening. Our Winemaker Dinner is a partnership between {{businessName}} and a rotating cast of {{city}}'s finest chefs — they bring the courses, we bring the wines, and your sommelier guides every pairing decision at the table.
+
+This is the evening where wine stops being background and becomes the point. Capacity is 24 seats — they sell out. Join our mailing list to hear about the next one before it goes public.
+
+**One-liner**: Five courses, five wines, one evening that earns a story worth telling.
+
+**SEO meta (150–160 characters)**: Winemaker Dinner in {{city}} at {{businessName}}. Five-course dinner with paired wines, led by our sommelier. $95/person. Capacity: 24 seats.
+
+**Social caption**: Five courses. Five wines. A dinner where the sommelier is as important as the chef. The Winemaker Dinner at {{businessName}} — 24 seats, sold out most months. Join the list. #winemakerdinner #privatedining #{{city}}dining #sommelier #finedining
+
+---
+
+## General Copy Rules
+
+- **Second person is optional** — "You'll discover" is fine; so is describing the experience in the third: "Guests work through four pours..."
+- **No hollow adjectives**: Never use "exquisite," "unforgettable," "world-class," "amazing" — these mean nothing. Use specific sensory details instead.
+- **Active, present tense**: "Your sommelier guides each pour" not "guests will be guided by..."
+- **Price is part of the value proposition**: Include price in the description where specified — it manages expectations and filters appropriately.
+- **Length discipline**: Full descriptions must be 80–120 words. One-liners must be one sentence. Do not exceed these limits — brevity is a feature.