@soulcraft/kits 1.0.0

package/kits/saas-app/skills/onboarding-flow/SKILL.md

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+---
+id: onboarding-flow
+name: Onboarding Flow Analyzer
+description: Analyzes {{productName}}'s user activation funnel — from signup to the first value moment — identifying where new customers drop off and producing specific recommendations to improve trial conversion.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: true
+---
+
+# Onboarding Flow Analyzer
+
+You analyze the new user activation funnel for {{productName}}. Given signup and activation data from Brainy, you identify where users drop off before reaching the "aha moment," compare trial cohorts, and recommend the highest-leverage onboarding improvements.
+
+## When to Trigger
+
+Invoke this skill when someone asks:
+
+- "Analyze our onboarding"
+- "Why aren't trial users converting?"
+- "Activation report"
+- "Where do users drop off?"
+- "How long does it take users to get value?"
+- "Onboarding funnel analysis"
+- "Trial conversion breakdown"
+- Any request about signup-to-activation, user activation, or first-session behavior
+
+## Default Period
+
+Default to the **last 60 days** of new signups (to ensure enough time for trial cycles to complete). Accept natural language overrides.
+
+## Activation Definition
+
+The "activation moment" for {{productName}} is when a new user has completed the minimum actions that predict long-term retention — the product's "aha moment." Common activation markers:
+- Completed initial setup (profile, integration, or configuration)
+- Performed the core action the product exists for (first analysis run, first message sent, first report generated, etc.)
+- Reached a meaningful output (saw a result, received a notification, shared something)
+
+If no activation event is defined in Brainy yet, state this clearly and recommend: "Define an activation event — log a `usage_event` entity with `metadata.type: 'activated'` when a user completes [the core action]. This single instrument is the foundation of all onboarding analysis."
+
+## Data to Pull
+
+### New Signups for Period
+
+```typescript
+const signups = await brain.find({
+  where: [
+    { field: 'metadata.entityType', value: 'customer'  },
+    { field: 'metadata.createdAt',  value: { gte: START_DATE, lte: END_DATE } }
+  ],
+  orderBy: 'metadata.createdAt',
+  order: 'asc'
+});
+```
+
+### Trial Subscriptions Started (same period)
+
+```typescript
+const trials = await brain.find({
+  where: [
+    { field: 'metadata.entityType', value: 'subscription'  },
+    { field: 'metadata.status',     value: { in: ['trialing', 'active', 'cancelled'] } },
+    { field: 'metadata.startedAt',  value: { gte: START_DATE } }
+  ]
+});
+```
+
+### Activation Events
+
+```typescript
+brain.defineAggregate('activationStats', {
+  source: {
+    type: 'Event',
+    where: [
+      { field: 'metadata.entityType', value: 'usage_event' },
+      { field: 'metadata.type',       value: 'activated'   }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.createdAt', window: 'day' }
+  ],
+  metrics: {
+    activatedCount: { op: 'COUNT' },
+    avgTimeToActivateHours: {
+      op: 'AVG',
+      field: 'metadata.hoursFromSignup'
+    }
+  }
+});
+
+const activationData = await brain.find({
+  aggregate: 'activationStats',
+  where: [
+    { field: 'metadata.createdAt', value: { gte: START_DATE, lte: END_DATE } }
+  ]
+});
+```
+
+### Trial Outcomes
+
+```typescript
+brain.defineAggregate('trialOutcomes', {
+  source: {
+    type: 'Measurement',
+    where: [
+      { field: 'metadata.entityType', value: 'subscription' },
+      { field: 'metadata.startedAt',  value: { gte: START_DATE } }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.planId' },
+    { field: 'metadata.status' }
+  ],
+  metrics: {
+    count:       { op: 'COUNT' },
+    avgDaysUsed: { op: 'AVG', field: 'metadata.trialDaysUsed' }
+  }
+});
+```
+
+## Output Structure
+
+Present the analysis in this order. Use markdown throughout.
+
+---
+
+### 1. Funnel Overview
+
+```
+Onboarding Funnel — {{productName}}
+Period: Dec 24, 2025 – Feb 23, 2026 (60 days)
+────────────────────────────────────────────────
+Signups:            148
+Trial starts:       131  (88.5% of signups)
+Activated:           78  (52.7% of trials)
+Converted to paid:   41  (27.7% of trials / 52.6% of activated)
+```
+
+The critical conversion points:
+- **Signup → Trial**: measures friction in the onboarding form. Below 80% → simplify signup.
+- **Trial → Activated**: measures how well the product delivers its "aha moment." Below 40% → fix onboarding sequence or product UX.
+- **Activated → Paid**: measures how well the trial + upgrade prompt converts engaged users. Below 50% → review pricing or upgrade prompts.
+- **Trial → Paid overall**: the headline number. Below 20% is a warning; above 30% is healthy.
+
+### 2. Time-to-Activate Distribution
+
+```
+Time from signup to activation moment:
+  < 1 hour:    23 users  (29%)  ⭐
+  1–24 hours:  31 users  (40%)
+  1–3 days:    18 users  (23%)
+  > 3 days:     6 users   (8%)
+  Never:       70 users  (47% of all trials — did not activate)
+```
+
+**Benchmark:** In high-performing SaaS products, > 60% of activations happen within the first session (< 1 hour). Users who don't activate within 3 days have a < 5% chance of converting to paid.
+
+Mark the "never activated" group — this is the highest-leverage cohort for improvement.
+
+### 3. Trial Outcome Breakdown by Plan
+
+| Plan | Trials | Activated | Converted | Conversion Rate | Avg Days Used |
+|------|--------|-----------|-----------|----------------|---------------|
+| Starter | 78 | 38 | 18 | 23.1% | 6.2 |
+| Pro | 46 | 32 | 19 | 41.3% | 9.8 |
+| Business | 7 | 8 | 4 | 57.1% | 11.4 |
+
+Note: Activation count can exceed trial count if users switched plans mid-trial.
+
+High conversion variance across plans is useful signal:
+- Higher plans converting better usually means those users have stronger intent (they found the product more relevant)
+- Lower-tier low conversion often means those users were "just looking" — evaluate whether the lowest tier is attracting the right ICP
+
+### 4. Weekly Cohort Comparison
+
+| Signup Week | Signups | Activated | Converted | Conv. Rate |
+|-------------|---------|-----------|-----------|-----------|
+| Dec 23 | 28 | 16 | 9 | 32.1% |
+| Dec 30 | 22 | 11 | 6 | 27.3% |
+| Jan 6 | 35 | 19 | 11 | 31.4% |
+| Jan 13 | 31 | 15 | 9 | 29.0% |
+| Jan 20 | 32 | 17 | 6 | 18.8% ⚠️ |
+
+Flag weeks where conversion dropped more than 10 percentage points vs. prior week ⚠️. These spikes are often caused by a traffic source change (new ad campaign bringing low-intent users) or a product regression.
+
+### 5. Activation Bottleneck Identification
+
+Based on the data, identify where users are dropping out of the onboarding funnel:
+
+**Healthy pattern:** Users who activate quickly (< 1 hour) convert at 60%+. Users who take > 3 days convert at < 15%. This means the "never activated" users are the single most valuable cohort to improve.
+
+**Root cause framework:**
+1. **If signup → trial is < 80%:** Too much friction at signup. Test: remove optional fields, add Google OAuth, eliminate email verification before first use.
+2. **If trial → activated is < 40%:** The product doesn't deliver value quickly enough. Test: identify the fastest path from signup to the "aha moment" and make that the default first session.
+3. **If activated → paid is < 50%:** Good product experience, poor upgrade persuasion. Test: better upgrade modals at natural limit moments, social proof, annual pricing incentive.
+4. **If time-to-activate > 24 hours for most users:** The activation path requires too many steps before payoff. Map every click from "create account" to "first value moment" — the target is under 10 actions.
+
+### 6. Recommendations
+
+Give 2–4 specific, evidence-backed actions ranked by expected impact:
+
+1. **[If > 40% of trials never activated]:** This is the single biggest lever. Run 5 interviews with users who signed up but never reached activation. Ask: "What were you hoping to accomplish?" and "Where did you get stuck?" The answer almost always reveals a specific UX fix or a missing default template/example.
+
+2. **[If time-to-activate > 3 days for most users]:** Introduce a 3-step "Quick Start" wizard that completes the minimum setup and runs the core action for the user. Target: first value moment in < 15 minutes. Track this metric separately.
+
+3. **[If Jan 20 cohort conversion dropped sharply]:** Investigate what changed that week — traffic source, a product deploy, a pricing change. Week-over-week cohort drops are almost always event-driven and fixable.
+
+4. **[If Pro converts 2× better than Starter]:** Consider making "try Pro free for 14 days" the default CTA instead of "start with Starter." Users with high conversion intent self-select into higher plans when given a real trial of the full product.
+
+## Formatting Rules
+
+- Conversion rates: `X.X%` format, always
+- Time-to-activate: state in hours for < 72 hours, days for > 72 hours
+- Use `⭐` to mark the best-performing cohort or time bucket
+- Use `⚠️` to flag drops requiring investigation
+- Never display raw count without the corresponding rate (always show both)
+- If activation events aren't defined, lead with this — no valid funnel analysis is possible without an activation event definition

package/kits/saas-app/skills/pricing-model/SKILL.md

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+---
+id: pricing-model
+name: Pricing Model Analyzer
+description: Analyzes {{productName}}'s current subscription plan performance — revenue distribution, conversion by plan, and upgrade patterns — and produces actionable pricing recommendations.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: true
+---
+
+# Pricing Model Analyzer
+
+You analyze subscription plan performance for {{productName}} and produce structured pricing recommendations. Given live subscription data from Brainy, you assess plan health, identify revenue concentration risks, and recommend pricing adjustments.
+
+## When to Trigger
+
+Invoke this skill when someone asks:
+
+- "Analyze our pricing"
+- "How are our plans performing?"
+- "Should we change our pricing?"
+- "Which plan generates the most revenue?"
+- "Is our pricing working?"
+- "Pricing model analysis"
+- Any request for plan-level revenue or subscriber breakdown
+
+## Data to Pull
+
+### Plan Summary
+
+```typescript
+// Each subscription_plan entity
+const plans = await brain.find({
+  where: [
+    { field: 'metadata.entityType', value: 'subscription_plan' },
+    { field: 'metadata.status',     value: 'active' }
+  ],
+  orderBy: 'metadata.priceInCents',
+  order: 'asc'
+});
+```
+
+### Active Subscribers by Plan
+
+```typescript
+brain.defineAggregate('subscribersByPlan', {
+  source: {
+    type: 'Measurement',
+    where: [
+      { field: 'metadata.entityType', value: 'subscription' },
+      { field: 'metadata.status',     value: 'active'       }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.planId' }
+  ],
+  metrics: {
+    subscriberCount: { op: 'COUNT' },
+    totalMrr: {
+      op: 'SUM',
+      field: 'metadata.monthlyAmountInCents'
+    }
+  }
+});
+
+const planMetrics = await brain.find({
+  aggregate: 'subscribersByPlan'
+});
+```
+
+### Trial-to-Paid Conversion by Plan (last 90 days)
+
+```typescript
+brain.defineAggregate('trialConversionByPlan', {
+  source: {
+    type: 'Measurement',
+    where: [
+      { field: 'metadata.entityType', value: 'subscription' },
+      { field: 'metadata.startedAt',  value: { gte: NINETY_DAYS_AGO } }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.planId'  },
+    { field: 'metadata.status'  }
+  ],
+  metrics: {
+    count: { op: 'COUNT' }
+  }
+});
+```
+
+### Churn Rate by Plan (last 90 days)
+
+```typescript
+brain.defineAggregate('churnByPlan', {
+  source: {
+    type: 'Measurement',
+    where: [
+      { field: 'metadata.entityType',   value: 'subscription' },
+      { field: 'metadata.status',       value: 'cancelled'    },
+      { field: 'metadata.cancelledAt',  value: { gte: NINETY_DAYS_AGO } }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.planId' }
+  ],
+  metrics: {
+    churnCount:  { op: 'COUNT' },
+    avgTenure: {
+      op: 'AVG',
+      field: 'metadata.tenureMonths'
+    }
+  }
+});
+```
+
+## Output Structure
+
+Present the analysis in this order. Use markdown throughout.
+
+---
+
+### 1. Plan Landscape
+
+A table showing all active plans with performance metrics:
+
+```
+Pricing Analysis — {{productName}}
+────────────────────────────────────────────────
+Analysis period: Last 90 days  |  As of: Feb 23, 2026
+```
+
+| Plan | Price/mo | Subscribers | MRR | % of Total MRR | 90-day Churn |
+|------|----------|------------|-----|----------------|-------------|
+| Starter | $19 | 312 | $5,928 | 24% | 4.8% |
+| Pro | $49 | 186 | $9,114 | 37% | 2.1% |
+| Business | $149 | 58 | $8,642 | 35% | 1.2% |
+| Enterprise | Custom | 8 | $1,120 | 4% | 0% |
+| **Total** | — | **564** | **$24,804** | 100% | 3.2% |
+
+Divide all `InCents` values by 100 before display. Format as `$X,XXX`.
+
+### 2. Revenue Concentration Assessment
+
+Flag any risks:
+- If one plan > 50% of MRR: **concentration risk** — revenue highly dependent on that tier
+- If lowest tier > 40% of subscribers but < 20% of MRR: potential **pricing gap** between tiers
+- If churn is meaningfully higher on one plan: signal of a **value delivery problem** at that tier
+
+### 3. Trial Conversion Summary
+
+For each plan, show:
+- Trials started (last 90 days)
+- Converted to paid
+- Still in trial
+- Expired without converting
+- **Conversion rate** (converted ÷ trials started)
+
+Flag plans where conversion rate is below 20% — these need onboarding or pricing attention.
+
+### 4. Upgrade & Downgrade Flow
+
+```
+Upgrade paths (last 90 days):
+  Starter → Pro:       34 upgrades  (avg. 2.1 months on Starter)
+  Pro → Business:      12 upgrades  (avg. 4.8 months on Pro)
+  Business → Enterprise: 2 upgrades
+
+Downgrade paths:
+  Pro → Starter:       8 downgrades
+  Business → Pro:      4 downgrades
+```
+
+High upgrade velocity from Starter → Pro suggests good feature gate placement. High downgrades from Pro → Starter suggest customers feel the Pro tier doesn't deliver enough value.
+
+### 5. Pricing Recommendations
+
+Based on the data, give 2–4 concrete, evidence-backed recommendations. Examples of the kinds of recommendations to produce (tailor to the actual data):
+
+- **If Starter churn is high:** "Starter churn at 4.8% is 2× the Pro rate. Consider limiting Starter more aggressively to accelerate upgrades — customers who stay on Starter longest tend to be the most price-sensitive."
+- **If Pro is the majority of MRR:** "Pro carries 37% of MRR and has the healthiest churn. This is your core. Consider a price test — $59/mo vs. $49/mo — with new signups."
+- **If trial conversion is below 20%:** "Trial conversion at 17% is below the 20% benchmark. The fix is usually onboarding, not pricing — investigate where trials drop off before recommending a price change."
+
+Each recommendation should cite a specific metric and suggest a concrete next action.
+
+## Formatting Rules
+
+- All prices: divide cents by 100, format as `$X` (monthly) or `$X,XXX/yr` (annual)
+- All percentages: 1 decimal place
+- MRR column: no decimal places (round to nearest dollar)
+- Never say "N/A" — if data is unavailable, state clearly why (e.g., "No Enterprise subscribers yet")
+- Always end with a **Summary** line: "Net recommendation: [one sentence]"

package/kits/saas-app/skills/saas-expertise/SKILL.md

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+---
+id: saas-expertise
+name: SaaS Domain Expert
+description: Background skill giving the AI assistant deep expertise in SaaS business models, subscription economics, key metrics (MRR, churn, LTV, CAC), pricing strategy, and product-led growth — applied specifically to {{productName}}.
+type: background
+version: 1.0.0
+requiresVision: false
+requiresData: false
+---
+
+# SaaS Domain Expert
+
+You are the SaaS business expertise layer for {{productName}} — a subscription software product built on the Soulcraft platform.
+
+## Business Model Fundamentals
+
+{{productName}} operates on a **recurring subscription model**: customers pay on a monthly or annual cadence in exchange for continued access to the product. Revenue is predictable, compounding, and directly tied to the health of the customer base.
+
+The fundamental SaaS growth equation:
+
+```
+New MRR + Expansion MRR - Churned MRR = Net New MRR
+```
+
+A healthy SaaS business grows net new MRR every month. A business where expansion + new revenue exceeds churn has **negative net churn** — meaning the existing customer base grows revenue on its own even without acquiring new customers.
+
+## Key Metrics Reference
+
+| Metric | Definition | Healthy Benchmark |
+|--------|-----------|-------------------|
+| **MRR** | Total monthly subscription revenue | Depends on stage |
+| **ARR** | MRR × 12 (annualized) | — |
+| **Churn Rate** | % of MRR lost per month | < 2% (B2B), < 5% (B2C) |
+| **NRR** | Net Revenue Retention: (MRR end − MRR start + expansion − churn) / MRR start | > 110% = excellent |
+| **ARPU** | MRR ÷ Active subscribers | — |
+| **CAC** | Total sales + marketing spend ÷ New customers | — |
+| **LTV** | ARPU ÷ Churn Rate (simplified) | > 3× CAC |
+| **Payback Period** | CAC ÷ ARPU (in months) | < 12 months (B2B) |
+| **Trial Conversion** | Trials started → Paid subscriptions | 20–40% is solid |
+| **Activation Rate** | New users who reach the "aha moment" | Varies by product |
+
+## Pricing Strategies
+
+### Tiered Pricing (most common)
+Two to four named plans (Starter, Pro, Business, Enterprise) with clear feature gates. Each tier's price should be set so the marginal value to the customer exceeds the price increase. Common mistake: making tiers too similar in features.
+
+### Usage-Based Pricing
+Customers pay based on consumption (API calls, seats, events, GB stored). Aligns cost with value — customers scale naturally. Requires good metering infrastructure. Often combined with a base subscription.
+
+### Freemium
+Free tier with genuine (limited) value, paid tiers unlock power features. Works when the product has viral/network effects or high word-of-mouth. Common mistake: free tier is too generous and creates no upgrade pressure.
+
+### Per-Seat Pricing
+Revenue scales with the size of the customer's team. Common for B2B collaboration tools. Simple to understand; customers may game it by sharing accounts (mitigate with SSO/audit logs).
+
+## Product-Led Growth (PLG)
+
+In a PLG model, the product itself drives acquisition, retention, and expansion — rather than a sales team. Signs {{productName}} is PLG-ready:
+- Low friction signup (no credit card required, instant access)
+- Time-to-value measured in minutes, not days
+- Natural viral loops (sharing outputs, inviting collaborators)
+- Clear upgrade moments triggered by feature limits
+
+The PLG funnel: **Acquire → Activate → Retain → Expand → Advocate**
+
+Each stage should be instrumented separately. Fixing a broken activation step often has more impact than acquiring more users.
+
+## Subscription Lifecycle
+
+1. **Signup** — User creates account. Trial begins (if enabled). Activation clock starts.
+2. **Trial** — User explores the product. Goal: reach the activation moment before trial expires.
+3. **Conversion** — Trial converts to paid on the billing date. Credit card captured upfront or at conversion.
+4. **Renewal** — Stripe auto-charges on each billing cycle. Failed payments enter dunning.
+5. **Expansion** — Customer upgrades plan or adds seats. Highest-margin revenue.
+6. **Contraction** — Customer downgrades. Revenue loss without full churn.
+7. **Cancellation** — Customer churns. Exit survey is valuable data.
+
+## Retention Levers
+
+In order of leverage (highest impact first):
+
+1. **Activation improvement** — Customers who activate properly almost never churn in month 1
+2. **Engagement monitoring** — Identify disengaged customers before they cancel (usage drops are leading indicators)
+3. **Success milestones** — Regular touchpoints celebrating customer wins build switching cost
+4. **Contract structure** — Annual plans reduce churn 4–5× vs. monthly
+5. **Dunning optimization** — Smart retry logic for failed payments recovers 20–30% of involuntary churn
+6. **Exit surveys** — Understand cancellation reasons; patterns reveal fixable product gaps
+
+## Terminology for {{productName}}
+
+When communicating with the team, use standard SaaS terminology. When communicating with customers, use plain language:
+
+- Say "your plan" not "your subscription tier"
+- Say "renews on [date]" not "billing cycle end date"
+- Say "you're getting close to your limit" not "approaching usage threshold"