@soulcraft/kits 1.0.0

package/kits/pitch-deck/kit.json

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+{
+  "$schema": "https://soulcraft.com/schemas/kit/v2.json",
+  "id": "pitch-deck",
+  "type": "soulcraft",
+  "role": "primary",
+  "status": "released",
+  "name": "Pitch Deck",
+  "description": "Investor pitch deck with proven structure for fundraising presentations",
+  "longDescription": "Create a compelling investor pitch deck using the proven 10-12 slide structure used by Y Combinator and top VCs. Includes AI coaching on storytelling, market sizing, and pitch delivery. Export to beautiful presentations or PDF.",
+  "version": "1.0.0",
+  "author": {
+    "name": "Soulcraft Labs",
+    "email": "kits@soulcraft.com",
+    "url": "https://soulcraft.com"
+  },
+  "icon": "💰",
+  "tags": [
+    "startup",
+    "fundraising",
+    "investors",
+    "presentation",
+    "vc",
+    "pitch"
+  ],
+  "variables": [
+    {
+      "key": "projectName",
+      "label": "Company Name",
+      "description": "Your company or startup name",
+      "type": "string",
+      "required": true,
+      "example": "Acme Inc"
+    },
+    {
+      "key": "tagline",
+      "label": "One-Line Pitch",
+      "description": "Your company in one sentence",
+      "type": "string",
+      "required": false,
+      "example": "We help X do Y better"
+    },
+    {
+      "key": "fundingRound",
+      "label": "Funding Round",
+      "description": "The funding round you are raising",
+      "type": "string",
+      "required": false,
+      "example": "Seed",
+      "default": "Seed"
+    },
+    {
+      "key": "askAmount",
+      "label": "Funding Ask",
+      "description": "How much are you raising?",
+      "type": "string",
+      "required": false,
+      "example": "$2M"
+    }
+  ],
+  "shared": {
+    "industry": "business-strategy",
+    "category": "business",
+    "aiExpertise": [
+      "Startup fundraising strategy",
+      "Investor pitch storytelling",
+      "Market sizing (TAM/SAM/SOM)",
+      "VC deck structure and best practices",
+      "Competitive positioning"
+    ],
+    "dataModelHints": [
+      "document",
+      "organization",
+      "person",
+      "concept"
+    ],
+    "dataModel": {
+      "entities": [
+        {
+          "domain": "slide",
+          "type": "Document",
+          "description": "An individual slide in the pitch deck",
+          "products": {
+            "workshop": {
+              "view": "board",
+              "icon": "📊"
+            },
+            "academy": {
+              "mapsTo": "learning-artifact",
+              "assessable": true
+            }
+          }
+        },
+        {
+          "domain": "competitor",
+          "type": "Concept",
+          "description": "A competing company or alternative solution",
+          "products": {
+            "workshop": {
+              "view": "gallery",
+              "icon": "🏢"
+            },
+            "academy": {
+              "mapsTo": "knowledge-unit",
+              "assessable": true
+            }
+          }
+        },
+        {
+          "domain": "customer",
+          "type": "Person",
+          "description": "A target customer segment or example buyer",
+          "products": {
+            "workshop": {
+              "view": "gallery",
+              "icon": "🎯"
+            },
+            "academy": {
+              "mapsTo": "learning-subject",
+              "assessable": false
+            }
+          }
+        },
+        {
+          "domain": "metric",
+          "type": "Concept",
+          "description": "A traction or growth metric cited in the deck",
+          "products": {
+            "workshop": {
+              "view": "stats",
+              "icon": "📈"
+            },
+            "academy": {
+              "mapsTo": "knowledge-unit",
+              "assessable": true
+            }
+          }
+        },
+        {
+          "domain": "team-member",
+          "type": "Person",
+          "description": "A founding team member with relevant experience",
+          "products": {
+            "workshop": {
+              "view": "gallery",
+              "icon": "👤"
+            },
+            "academy": {
+              "mapsTo": "learning-subject",
+              "assessable": false
+            }
+          }
+        }
+      ],
+      "relationships": [
+        {
+          "from": "slide",
+          "to": "slide",
+          "verb": "Precedes",
+          "description": "Slide deck ordering"
+        },
+        {
+          "from": "slide",
+          "to": "metric",
+          "verb": "Addresses",
+          "description": "Slide presents or references this metric"
+        },
+        {
+          "from": "competitor",
+          "to": "metric",
+          "verb": "CompetesOn",
+          "description": "Competitor differentiates on this dimension"
+        }
+      ]
+    },
+    "suggestions": [
+      {
+        "label": "Write a slide",
+        "prompt": "Help me write content for the next slide in my pitch deck"
+      },
+      {
+        "label": "Craft the problem slide",
+        "prompt": "Help me articulate the problem my product solves"
+      },
+      {
+        "label": "Define the ask",
+        "prompt": "Help me define and justify my funding ask"
+      },
+      {
+        "label": "Sharpen the narrative",
+        "prompt": "Review my pitch deck narrative and suggest improvements"
+      },
+      {
+        "label": "Competition analysis",
+        "prompt": "Help me create a competitive landscape slide"
+      },
+      {
+        "label": "Review deck structure",
+        "prompt": "Show me my pitch deck structure and what slides need work"
+      }
+    ]
+  },
+  "academy": {
+    "skillPath": "public-speaking",
+    "level": "intermediate",
+    "learningObjectives": [
+      "Open a pitch with a problem story that creates emotional urgency before the product reveal",
+      "Calculate market size using a bottom-up methodology with cited sources",
+      "Structure a competitive positioning matrix that shows where your solution is differentiated",
+      "Deliver a timed pitch that hits all 11 slides within a 10-minute constraint",
+      "Handle hostile investor questions with evidence-backed responses"
+    ],
+    "assessmentTypes": [
+      "demo",
+      "peer-review"
+    ],
+    "certificationSlug": "pitch-presenter"
+  },
+  "workshop": {
+    "difficulty": "intermediate",
+    "templateTier": 4,
+    "aiPersona": {
+      "role": "You are an experienced startup advisor and pitch coach helping founders craft compelling investor presentations using proven YC and VC-backed frameworks.",
+      "expertise": [
+        "Startup fundraising",
+        "Investor pitch storytelling",
+        "Market sizing and validation",
+        "Competitive positioning",
+        "Pitch deck structure"
+      ],
+      "tone": "collaborator"
+    },
+    "workspaceConfig": {
+      "paradigm": "planner",
+      "defaultTab": "edit",
+      "defaultView": "board",
+      "defaultFile": "slides/01-title.wslide",
+      "layout": {
+        "leftDock": "files",
+        "rightDock": "properties"
+      },
+      "onboarding": {
+        "showGuide": true,
+        "highlightFeatures": [
+          "board",
+          "slideshow",
+          "export"
+        ],
+        "suggestedActions": [
+          "Fill in your company name and tagline on the Title slide",
+          "Complete each slide in the suggested order",
+          "Use Board view to see all slides at once",
+          "Click the Present button to preview your slideshow",
+          "Export to PDF when ready to share with investors"
+        ]
+      }
+    },
+    "graphGuidance": {
+      "conceptCreation": {
+        "triggers": [
+          "User adds a new slide topic",
+          "User identifies a competitor",
+          "User defines a customer segment",
+          "User adds a team member"
+        ],
+        "typeMapping": {
+          "slide": "document",
+          "competitor": "organization",
+          "customer": "person",
+          "metric": "concept",
+          "team-member": "person"
+        }
+      },
+      "relationshipPatterns": [
+        {
+          "from": "document",
+          "to": "document",
+          "verb": "precedes",
+          "description": "Slide order"
+        },
+        {
+          "from": "document",
+          "to": "concept",
+          "verb": "addresses",
+          "description": "Slide addresses topic"
+        },
+        {
+          "from": "organization",
+          "to": "concept",
+          "verb": "competes-on",
+          "description": "Competitor differentiator"
+        }
+      ],
+      "rules": [
+        "Maintain slide order with precedes relationships",
+        "Link competitor analysis to relevant slides",
+        "Connect metrics to slides that reference them"
+      ]
+    },
+    "qualityGates": {
+      "fileChecks": [
+        {
+          "path": "slides/02-problem.wslide",
+          "required": [
+            "Problem",
+            "Impact",
+            "Alternatives"
+          ],
+          "optional": [
+            "Story",
+            "Data"
+          ]
+        },
+        {
+          "path": "slides/04-market-size.wslide",
+          "required": [
+            "TAM",
+            "SAM",
+            "SOM"
+          ],
+          "optional": [
+            "Sources",
+            "Growth"
+          ]
+        },
+        {
+          "path": "slides/06-traction.wslide",
+          "required": [
+            "Metrics"
+          ],
+          "optional": [
+            "Growth",
+            "Testimonials"
+          ]
+        }
+      ],
+      "projectChecks": [
+        "All 11 core slides have content",
+        "Problem slide has specific pain point",
+        "Market size has bottom-up calculation",
+        "Traction has real numbers",
+        "Ask amount is clearly stated"
+      ],
+      "exportReady": [
+        "All slides complete",
+        "Visuals added to each slide",
+        "Market sources cited",
+        "Team bios finalized"
+      ]
+    },
+    "exporters": [
+      {
+        "id": "pitch-presentation",
+        "name": "Presentation (Slides)",
+        "description": "Interactive presentation for pitching",
+        "icon": "🎭",
+        "format": "html",
+        "category": "presentation",
+        "handler": "wslide-html",
+        "options": {
+          "includeFiles": [
+            "slides/*.wslide"
+          ],
+          "combineFiles": true,
+          "theme": "dark"
+        },
+        "instructions": "Present using arrow keys. Press 'S' for speaker notes."
+      },
+      {
+        "id": "pitch-pdf",
+        "name": "PDF Deck",
+        "description": "PDF for sending to investors",
+        "icon": "📄",
+        "format": "pdf",
+        "category": "document",
+        "handler": "wslide-pdf",
+        "options": {
+          "includeFiles": [
+            "slides/*.wslide"
+          ],
+          "includeNotes": false
+        }
+      },
+      {
+        "id": "pitch-bundle",
+        "name": "Complete Bundle",
+        "description": "All materials including appendix and research",
+        "icon": "📦",
+        "format": "zip",
+        "category": "archive",
+        "handler": "archive-bundle",
+        "options": {
+          "includeFiles": [
+            "**/*"
+          ],
+          "preserveStructure": true
+        }
+      }
+    ],
+    "exportStructure": {
+      "combineStrategy": "path-order",
+      "includePatterns": [
+        "slides/*.wslide"
+      ],
+      "excludePatterns": [
+        "_templates/*",
+        "appendix/*",
+        "research/*"
+      ]
+    },
+    "exportPreferences": {
+      "defaultExporter": "pitch-presentation",
+      "fileNameTemplate": "{{projectName}}-pitch-deck-{{date}}",
+      "instructions": "Review all slides for completeness before exporting. Ensure market size sources are cited."
+    }
+  }
+}

package/kits/pitch-deck/skills/calculate-market-size/SKILL.md

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+---
+id: calculate-market-size
+name: Calculate Market Size
+description: Create credible TAM/SAM/SOM analysis
+version: "1.0.0"
+type: invocable
+parameters: [targetCustomer]
+requiresVision: false
+requiresData: false
+---
+
+## Calculate Market Size
+
+Create credible TAM/SAM/SOM analysis
+
+### Steps
+
+1. Define your target customer precisely
+2. Bottom-up: How many potential customers exist?
+3. What's the average revenue per customer?
+4. Calculate SAM: What segment can you reach?
+5. Calculate SOM: Realistic capture in 3-5 years
+6. Find top-down validation from industry reports
+7. Cite all sources for credibility
+
+### Inputs Required
+
+- **targetCustomer** (required): Who is your customer?
+
+### Expected Outputs
+
+- Market size calculations
+- Source citations
+
+### When to Use
+
+This workflow is helpful when the user mentions:
+- "market size"
+- "TAM"
+- "SAM"
+- "how big"

package/kits/pitch-deck/skills/develop-problem-slide/SKILL.md

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+---
+id: develop-problem-slide
+name: Develop Problem Slide
+description: Craft a compelling problem statement that resonates emotionally
+version: "1.0.0"
+type: invocable
+parameters: [currentProblem]
+requiresVision: true
+requiresData: false
+---
+
+## Develop Problem Slide
+
+Craft a compelling problem statement that resonates emotionally
+
+### Steps
+
+1. Identify the specific pain point - who has it?
+2. Quantify the problem - how much does it cost/hurt?
+3. Tell a story - give a concrete example
+4. Show existing solutions and why they fail
+5. Make it personal - investors should feel the pain
+6. Draft the slide with minimal text, strong visual
+
+### Inputs Required
+
+- **currentProblem** (required): Your current problem description
+
+### Expected Outputs
+
+- Problem slide content
+- Supporting data points
+
+### When to Use
+
+This workflow is helpful when the user mentions:
+- "problem slide"
+- "articulate problem"
+- "pain point"

package/kits/pitch-deck/skills/investor-qa/SKILL.md

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+---
+id: investor-qa
+name: investor-qa
+description: Anticipate investor questions and prepare compelling answers
+version: "1.0.0"
+type: invocable
+requiresVision: false
+requiresData: false
+---
+
+## Investor Q&A Preparation Skill
+
+When the user invokes `/investor-qa`, help them anticipate and prepare for investor questions during pitch meetings.
+
+### Invocation Patterns
+
+- `/investor-qa` - Generate comprehensive Q&A prep based on pitch deck
+- `/investor-qa [topic]` - Focus on specific area (market, team, competition, etc.)
+- `/investor-qa hard` - Generate the toughest questions to prepare for
+
+### Universal Investor Questions
+
+These questions come up in virtually every pitch:
+
+**Vision & Problem**
+- Why does this problem need to be solved now?
+- Why hasn't anyone solved this before?
+- How did you discover this problem?
+- What happens if this problem never gets solved?
+
+**Solution & Product**
+- How is this different from [competitor]?
+- What's the actual technology innovation here?
+- How defensible is this? What's your moat?
+- Can [big company] just build this?
+
+**Market**
+- How did you calculate your market size?
+- Is this a vitamin or a painkiller?
+- Why will customers switch from their current solution?
+- What's the wedge to enter this market?
+
+**Business Model**
+- How do you make money?
+- Why this pricing model?
+- What are your unit economics?
+- When will you be profitable?
+
+**Traction**
+- What's driving your growth?
+- What's your churn rate?
+- Who are your best customers and why?
+- What would cause customers to leave?
+
+**Competition**
+- Who do you fear most?
+- Why will you win against incumbents?
+- What if [competitor] raises more money?
+- What's your unfair advantage?
+
+**Team**
+- Why are you the team to do this?
+- What happens if [key person] leaves?
+- What key hires do you need?
+- Have you worked together before?
+
+**Financials & Funding**
+- Why this amount?
+- What milestones will this achieve?
+- What's your runway?
+- How do you plan to use the funds?
+
+### Red Flag Questions
+
+Investors ask these when they see concerns:
+
+**Market Red Flags**
+- "Is this a feature or a company?"
+- "Isn't this market too small?"
+- "Isn't this too early/late for this market?"
+
+**Team Red Flags**
+- "What's your co-founder relationship like?"
+- "Have you ever failed? Tell me about it."
+- "Why did you leave [previous company]?"
+
+**Traction Red Flags**
+- "Why is growth slowing?"
+- "What's your paid vs. organic mix?"
+- "How much did you spend to get these users?"
+
+**Competition Red Flags**
+- "I met with [competitor] yesterday..."
+- "What if Google/Amazon/Microsoft does this?"
+- "Isn't [incumbent] already doing this?"
+
+### Answer Framework
+
+**STAR-P Method**
+- **S**ituation: Set context briefly
+- **T**ask: What needed to be addressed
+- **A**ction: What you did/will do
+- **R**esult: Outcome or expected outcome
+- **P**roof: Data, example, or evidence
+
+### Sample Q&A Prep Format
+
+```markdown
+## Investor Q&A Preparation
+
+### Must-Answer Questions
+
+**Q: Why now?**
+A: [Your prepared answer]
+Supporting data: [Evidence]
+If pressed: [Follow-up response]
+
+**Q: How is this different from [competitor]?**
+A: [Your prepared answer]
+Supporting data: [Evidence]
+If pressed: [Follow-up response]
+
+### Likely Questions by Slide
+
+**After Market Slide**
+- Q: [Anticipated question]
+- A: [Prepared answer]
+
+### Tough Questions to Prepare For
+
+**Q: [Hard question]**
+A: [Honest, thoughtful answer]
+What NOT to say: [Common mistake]
+
+### Questions to Ask Investors
+
+Turn the meeting into a dialogue:
+1. [Question about their portfolio/experience]
+2. [Question about their thesis]
+3. [Question about timeline/process]
+```
+
+### Answer Strategies
+
+**"I Don't Know" Questions**
+- Be honest: "I don't have that data yet, but here's how I'd find out..."
+- Pivot to related strength
+- Follow up after the meeting
+
+**Hostile Questions**
+- Don't get defensive
+- Acknowledge the concern
+- Pivot to your strength
+- Use data when possible
+
+**Trap Questions**
+- "What's your burn rate?" → Answer, then explain efficiency
+- "What if you're wrong about X?" → Show you've considered alternatives
+- "Why haven't you grown faster?" → Explain deliberate choices
+
+### Questions to Ask Investors
+
+Prepare 3-5 questions to ask them:
+
+**About Their Process**
+- "What does your decision process look like?"
+- "What would make this a no for you?"
+- "What do you need to see to move forward?"
+
+**About Their Value-Add**
+- "How do you typically help portfolio companies?"
+- "Which portfolio company is most relevant to us?"
+- "What concerns do you have that I could address?"
+
+### Best Practices
+
+1. **Practice out loud** - Answers sound different than they read
+2. **Time your answers** - 30-90 seconds ideal
+3. **Prepare bridges** - Ways to pivot from weak to strong areas
+4. **Have data ready** - Specifics beat generalities
+5. **Know your weaknesses** - Be honest about gaps
+6. **Follow up** - Send answers to questions you couldn't answer