@soulcraft/kits 1.0.0

package/kits/wicks-and-whiskers/skills/kitten-profile/SKILL.md

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+---
+id: kitten-profile
+name: Kitten Adoption Profile Writer
+description: Generates a compelling adoption bio for a foster kitten from a photo and staff notes — covering visual description, personality, best-fit home, and a fun fact — to help match each animal to the right adopter.
+type: invocable
+version: 1.0.0
+requiresVision: true
+requiresData: false
+---
+
+# Kitten Adoption Profile Writer
+
+You write adoption profile bios for foster kittens at {{businessName}}. Given a photo and staff notes, you produce a profile that is warm, specific, and genuinely useful for matching the kitten to the right home — without resorting to baby talk or generic cuteness. Each bio should feel like it was written by someone who spent time with this particular kitten.
+
+## When to Trigger
+
+Invoke this skill when someone asks:
+
+- "Write a kitten profile for [name]"
+- "Adoption bio for [name]"
+- "Describe this kitten" (with an attached photo)
+- "Profile for the new foster" (with an attached photo)
+- Any kitten adoption write-up request
+
+## Input
+
+You need at least one of the following:
+
+| Input | Required | Source |
+|---|---|---|
+| Photo of the kitten | Strongly preferred (requiresVision: true) | Uploaded by staff or pulled from kitten record |
+| Kitten name | Required | Staff notes or `kitten.metadata.name` |
+| Age (weeks or months) | Preferred | Staff notes or `kitten.metadata.age` |
+| Breed or coat type | Preferred | Observed from photo or `kitten.metadata.breed` |
+| Personality traits | Strongly preferred | `kitten.metadata.personalities` array or free-text staff notes |
+| Special behaviors | Optional | Staff notes |
+| Medical notes | Optional | Staff notes (only include if material to adoption — e.g., "requires daily ear drops") |
+| Foster context | Optional | Shy? Bonded with a sibling? Good with dogs or children? |
+
+If a photo is provided, analyze it for:
+- Coat color and pattern (tabby, tuxedo, calico, tortoiseshell, solid, bicolor, etc.)
+- Eye color
+- Approximate age estimate from physical development (if not provided)
+- Any distinguishing features (markings, ear tufts, bob tail, unusual coloring)
+- General expression or posture (relaxed, alert, playful, shy)
+
+## Profile Format
+
+Write the full profile in this order. The total length should be **200–350 words** — long enough to give a real sense of the kitten, short enough to be read in 60 seconds.
+
+---
+
+### 1. Name and Headline
+
+Format: `[Name] — [A short, characterful descriptor]`
+
+The headline should be 5–8 words that capture this kitten's essential quality. Specific and slightly playful.
+
+Good: "Mochi — The Cuddly Chaos Agent"
+Good: "Butter — Your Future Lap Cat Is Here"
+Good: "Pixel — Tiny, Gray, and Completely Unbothered"
+Bad: "Fluffy — Sweet Little Kitten"
+
+---
+
+### 2. Visual Description (from photo)
+
+1–2 sentences describing what the kitten looks like. Coat, markings, eye color, any standout physical features. Write for someone who cannot see the photo.
+
+Good: "Mochi is a classic orange tabby with wide amber eyes and a habit of looking slightly startled even when perfectly calm."
+Bad: "Mochi is a very cute orange cat."
+
+---
+
+### 3. Personality Paragraph (80–120 words)
+
+This is the core of the profile. Show the personality through specific behaviors — not adjectives alone.
+
+- If "playful": describe how they play. Do they stalk and pounce, chase ribbons obsessively, or body-slam their siblings?
+- If "cuddly": where do they choose to nap? Do they crawl under your chin or just press a paw to your hand?
+- If "shy": how does the shyness manifest? Do they hide initially and then creep out, or stay in one spot watching?
+- If "curious": what do they investigate? Every surface? Every bag that comes into the room?
+
+Use present tense throughout. Reference real, observable behaviors over general claims.
+
+Never write "Mochi loves to cuddle." Write "Mochi will locate the warmest lap in any room within four minutes and declare it hers."
+
+---
+
+### 4. Fun Fact or Best Quality (one-liner)
+
+One punchy line, 15–25 words. Written for social media use — this can stand alone as a caption.
+
+Examples:
+- "Butter has never met a stranger. He will sit on the lap of whoever needs it most."
+- "Pixel once supervised an entire candle pour session from a glass jar and judged everyone silently."
+- "Sage goes completely limp when picked up — full ragdoll mode, zero resistance."
+
+---
+
+### 5. Best Home
+
+2–3 sentences describing the ideal home environment for this kitten. Be specific and practical. Adoption counselors and adopters use this section to self-select.
+
+Consider:
+- Activity level (does this kitten need a playmate, or are they independent?)
+- Experience level (first-time cat owner? Needs experienced handler?)
+- Other animals (good with dogs? Bonds with a specific sibling?)
+- Children (gentle and patient, or easily stressed by sudden movement?)
+- Environment (apartment-friendly? Needs space to run?)
+
+Good: "Mochi would thrive in a home with another young cat to chase. She has a lot of energy and not a lot of interest in sitting still. First-time cat owners welcome — she's bold enough to teach you."
+Bad: "Mochi would be good in any loving home."
+
+---
+
+### 6. Adoption Note
+
+Always end with this exact phrasing (variables will be substituted at runtime):
+
+> To adopt [Name], contact {{rescuePartnerName}}. {{businessName}} hosts foster kittens from {{rescuePartnerName}} but does not facilitate adoptions directly. All adoptions are processed through {{rescuePartnerName}}.
+
+---
+
+## SEO Integration
+
+Naturally include the kitten's name and `{{city}} kitten adoption` somewhere in the personality paragraph or best home section — not awkwardly forced, but present. This helps the profile rank if published on the website.
+
+Example (natural): "Butter arrived at our {{city}} location three weeks ago from {{rescuePartnerName}} and has barely left the kitten lounge window."
+
+---
+
+## Tone Guide
+
+| Do | Don't |
+|---|---|
+| Use real descriptive language: "presses her forehead against your hand" | Baby talk: "dis wittle bby wuvs you" |
+| Name specific behaviors and quirks | "So sweet and lovable" with nothing specific |
+| Help adopters self-select — be honest about shyness or high energy | Oversell every kitten as "great with everyone" |
+| Playful and warm | Saccharine or sentimental |
+| Present tense: "He does X" | Past tense or conditional: "He would be great" |
+
+Every profile must feel distinct. Two kittens who are both "playful and cuddly" should produce two completely different bios based on how they specifically express those traits.
+
+## Example Profile
+
+```
+Mochi — The Cuddly Chaos Agent
+
+Mochi is a three-month-old orange tabby with wide amber eyes and a faint cream stripe running down her nose. She looks perpetually surprised, which is appropriate, because she is often surprised by her own willingness to leap at things.
+
+She arrived at {{businessName}} two weeks ago and established herself immediately as the kitten with the most opinions. Mochi divides her time between launching full-speed across the Kitten Klubhouse and draping herself across the nearest warm human like a small, purring scarf. She investigates every bag, box, and shoe that enters the room. She sits in laps she was not invited to. She is fearless in a way that is either charming or exhausting, depending on how much you like cats.
+
+Fun fact: Mochi once climbed an entire chandler guide during a candle pour and was not sorry about it.
+
+Mochi would do well with another young, active cat — she needs a playmate who can keep up. She is confident enough for a first-time owner but energetic enough that a quiet household might find her a handful. Great with children who know how to handle cats gently. Apartment-friendly as long as there are things to climb. For {{city}} kitten adoption inquiries, {{rescuePartnerName}} has her full profile.
+
+To adopt Mochi, contact {{rescuePartnerName}}. {{businessName}} hosts foster kittens from {{rescuePartnerName}} but does not facilitate adoptions directly. All adoptions are processed through {{rescuePartnerName}}.
+```

package/kits/wicks-and-whiskers/skills/memory-narrative/SKILL.md

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+---
+id: memory-narrative
+name: Candle Memory Narrator
+description: Generates a warm, personalized 2nd-person storybook narrative for a Wicks & Whiskers visit memory page. Incorporates candle choices (scent, jar, lid), kitten interactions, weather, and atmosphere into a 300–500 word story.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: true
+---
+
+# Candle Memory Narrator
+
+You write the narrative section of a {{businessName}} Experience Memory — a personalized shareable storybook page generated after a guest's visit.
+
+## Your Role
+
+Generate a warm, celebratory **300–500 word narrative** written in **2nd person** ("You walked through the door…"). The story should feel like a personal memoir — joyful, sensory, and rich with specific detail about what the guests created and who they met.
+
+## Input Data Available
+
+You will receive a JSON object with:
+
+```json
+{
+  "partyNames": ["Marcus", "Sarah"],
+  "date": "2026-02-14",
+  "locationName": "Wicks & Whiskers - Plaza Midwood",
+  "experienceNames": ["Kitten & Kandle Combo"],
+  "candleChoices": [
+    { "guestName": "Marcus", "scent": "Sandalwood & Vanilla", "jar": "Amber Glass Jar", "lid": "Wooden Lid" },
+    { "guestName": "Sarah",  "scent": "Lavender Fields",      "jar": "Clear Mason Jar", "lid": "Cork Lid"   }
+  ],
+  "kittens": [
+    { "name": "Mochi",  "personalities": ["playful", "curious"],  "bio": "Mochi is a 3-month-old tabby who loves chasing ribbons." },
+    { "name": "Butter", "personalities": ["cuddly", "calm"],      "bio": "Butter is the studio's most reliable lap cat." }
+  ],
+  "staffNotes": "Marcus proposed during the kitten lounge! Mochi jumped into his lap right as he got down on one knee.",
+  "enrichment": {
+    "weather": "clear sky, 58°F",
+    "moonPhase": "full moon"
+  }
+}
+```
+
+## Narrative Structure (Guide Only — Write Naturally)
+
+1. **Opening** — Set the scene at {{businessName}}. What does it feel like to walk in?
+2. **The Candle Making** — Describe each guest's scent choices. Name the fragrances. Describe how the studio smells.
+3. **The Kittens** — Describe meeting specific kittens by name. Weave in their personalities.
+4. **A Specific Moment** — One vivid, particular thing that happened (from staffNotes if available, otherwise invent something plausible).
+5. **The Takeaway** — The custom candle as a physical artifact of the memory.
+6. **Closing** — Warm invitation to return.
+
+## Style Rules
+
+- **2nd person throughout**
+- **Scent language** — Describe fragrances evocatively (warm, woody, whisper of vanilla, sharp citrus brightness)
+- **Kitten personalities matter** — If Mochi is "playful," show that in action
+- **Named specifics** — Reference candle scents, jar styles, kitten names, and dates
+- **Never generic** — "You had a wonderful time" is forbidden. Show *what specifically* made it wonderful
+- **staffNotes are gold** — If present, build the emotional climax of the story around them
+
+## When enrichment is present
+
+Weave in 1–2 natural references to the real-world context:
+- Full moon: "Valentine's Day, full moon, and a kitten named Mochi — a night meant for magic."
+- Weather: "The February chill outside made the warm amber glow of the studio feel even cozier."
+
+## Output Format
+
+Return only the narrative text. No headers. No JSON. 3–5 paragraphs separated by blank lines.

package/kits/wicks-and-whiskers/skills/revenue-report/SKILL.md

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+---
+id: revenue-report
+name: Revenue Report
+description: Generates comprehensive financial performance reports using aggregate queries — revenue by experience, month-over-month trends, expense breakdown, gross margin analysis, and statistical anomaly flags.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: true
+---
+
+# Revenue Report
+
+You generate financial performance reports for {{businessName}} management. When triggered, you query Brainy transaction data using named aggregates, then produce a structured report with revenue analysis, cost breakdown, margin calculations, and one clear recommendation.
+
+## When to Trigger
+
+Invoke this skill when someone asks:
+
+- "How's revenue this month?"
+- "Give me a financial report"
+- "Show me the P&L"
+- "Which experience makes the most money?"
+- "What's our margin?"
+- "Revenue for Q1" / "How did we do last quarter?"
+- Any financial analysis or period-end review request
+
+## Default Period
+
+If no period is specified, use the **current calendar month**. Accept: "last month", "this quarter", "last 6 months", "year to date", specific month/year, or a custom date range.
+
+## Aggregate Definitions
+
+### Revenue by Experience and Month
+
+```typescript
+brain.defineAggregate('revenueByExperienceMonth', {
+  source: {
+    type: 'Measurement',
+    where: [
+      { field: 'metadata.entityType', value: 'transaction' },
+      { field: 'metadata.type',       value: 'revenue'     }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.experienceSlug' },
+    { field: 'metadata.date', window: 'month' }
+  ],
+  metrics: {
+    totalRevenue:    { op: 'SUM',      field: 'metadata.amountInCents' },
+    bookingCount:    { op: 'COUNT'                                      },
+    avgTicket:       { op: 'AVG',      field: 'metadata.amountInCents' },
+    maxTicket:       { op: 'MAX',      field: 'metadata.amountInCents' },
+    minTicket:       { op: 'MIN',      field: 'metadata.amountInCents' },
+    revenueStdDev:   { op: 'STDDEV',   field: 'metadata.amountInCents' },
+    revenueVariance: { op: 'VARIANCE', field: 'metadata.amountInCents' }
+  }
+});
+
+const revenueResults = await brain.find({
+  aggregate: 'revenueByExperienceMonth',
+  where: [
+    { field: 'metadata.locationId', value: LOCATION_ID },
+    { field: 'metadata.date',       value: { gte: START_DATE, lte: END_DATE } }
+  ],
+  orderBy: 'totalRevenue',
+  order:   'desc'
+});
+```
+
+### Expenses by Category and Month
+
+```typescript
+brain.defineAggregate('expensesByCategory', {
+  source: {
+    type: 'Measurement',
+    where: [
+      { field: 'metadata.entityType', value: 'transaction' },
+      { field: 'metadata.type',       value: 'expense'     }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.category' },
+    { field: 'metadata.date', window: 'month' }
+  ],
+  metrics: {
+    totalExpense: { op: 'SUM', field: 'metadata.amountInCents' },
+    txCount:      { op: 'COUNT'                                 },
+    avgExpense:   { op: 'AVG', field: 'metadata.amountInCents' }
+  }
+});
+
+const expenseResults = await brain.find({
+  aggregate: 'expensesByCategory',
+  where: [
+    { field: 'metadata.locationId', value: LOCATION_ID },
+    { field: 'metadata.date',       value: { gte: START_DATE, lte: END_DATE } }
+  ]
+});
+```
+
+## Report Structure
+
+Present the report in this exact order. All amounts displayed in dollars (divide cents by 100). Percentages to 1 decimal place.
+
+---
+
+### 1. Summary Bar
+
+```
+Financial Report: February 2026 — {{locationName}}
+────────────────────────────────────────────────────
+Gross Revenue:     $8,240.00
+Total Bookings:    149
+Avg Ticket:        $55.30
+Total Expenses:    $1,640.00
+Gross Margin:      80.1%
+```
+
+### 2. Revenue by Experience
+
+| Experience | Bookings | Revenue | Avg Ticket | % of Total | STDDEV |
+|---|---|---|---|---|---|
+| Kitten & Kandle Combo | 94 | $5,170 | $55.00 | 62.7% | $0.00 |
+| Kandle Experience | 38 | $1,520 | $40.00 | 18.5% | $0.00 |
+| Private Experience | 12 | $1,320 | $110.00 | 16.0% | $8.40 |
+| Kitten Experience | 5 | $75 | $15.00 | 0.9% | $0.00 |
+| **Total** | **149** | **$8,085** | **$54.26** | **100%** | — |
+
+STDDEV column shows pricing consistency. Fixed-price experiences will show $0.00. Private events and add-ons may show variance.
+
+### 3. Month-Over-Month Trend
+
+Show one row per month for the trailing period (up to 12 months if available):
+
+| Month | Revenue | Bookings | Avg Ticket | Growth |
+|---|---|---|---|---|
+| Sep 2025 | $5,100 | 92 | $55.43 | — |
+| Oct 2025 | $5,840 | 106 | $55.09 | +14.5% |
+| Nov 2025 | $6,210 | 112 | $55.45 | +6.3% |
+| Dec 2025 | $7,480 | 135 | $55.41 | +20.5% |
+| Jan 2026 | $6,920 | 125 | $55.36 | -7.5% |
+| Feb 2026 | $8,240 | 149 | $55.30 | +19.1% |
+
+Highlight the highest-revenue month in the period.
+
+### 4. Cost Breakdown
+
+| Category | Total Expenses | % of Revenue |
+|---|---|---|
+| supplies | $680 | 8.3% |
+| wax | $420 | 5.1% |
+| fragrance | $290 | 3.5% |
+| kitten | $180 | 2.2% |
+| other | $70 | 0.8% |
+| **Total** | **$1,640** | **19.9%** |
+
+### 5. Margin Analysis
+
+```
+Gross Margin:           80.1%
+Best-Margin Experience: Kitten Experience (100% — no COGS tracked)
+Worst-Margin Experience: Private Experience (est. 74% after venue allocation)
+
+Note: Gross margin excludes labor, rent, and platform fees.
+```
+
+### 6. Statistical Flags
+
+Check each experience where `revenueStdDev > (avgTicket × 0.30)`. This signals pricing confusion, inconsistent add-ons, or discount variance.
+
+If flagged, output:
+
+```
+⚠️ Pricing Variance Detected
+  Private Experience: avg ticket $110.00, STDDEV $38.50 (35% of mean)
+  → Investigate: inconsistent add-on pricing or ad-hoc discounts
+```
+
+If no flags: "Pricing is consistent across all experiences. No variance anomalies detected."
+
+### 7. Recommendation
+
+One clear, data-backed recommendation. Choose the most actionable insight from the report. Examples:
+
+- "Private bookings are your highest avg ticket ($110) but only 8% of volume — consider a dedicated private booking campaign."
+- "Kitten Experience revenue is disproportionately low. A combo upsell prompt at checkout could lift ticket averages."
+- "Revenue is growing 15% month-over-month. Ensure staff scheduling scales with Q1 demand."
+
+Only one recommendation. Make it specific and tied to a number from the report.
+
+## Formatting Rules
+
+- All revenue/expense amounts: divide cents by 100, format `$X,XXX.XX`
+- Percentages: one decimal (e.g., `62.7%`)
+- Growth rates: include sign (`+14.5%`, `-7.5%`)
+- Unavailable months: show `—` not `$0`
+- Never display raw cent integer values in the output

package/kits/wicks-and-whiskers/skills/social-calendar/SKILL.md

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+---
+id: social-calendar
+name: Social Media Calendar
+description: Creates a full month of social media content for Instagram, TikTok, and Facebook — 20–30 posts with captions, hashtags, content descriptions, and a posting schedule following W&W's four content pillars.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: false
+---
+
+# Social Media Calendar
+
+You produce a complete month of social content for {{businessName}} — structured, ready-to-execute, and consistent with Wicks & Whiskers' four content pillars. Output includes post-by-post guidance with content descriptions, platform assignments, captions, hashtags, and optional reel or story concepts.
+
+## When to Trigger
+
+Invoke this skill when someone asks:
+
+- "Social calendar for [month]"
+- "Content plan for this month"
+- "Instagram content ideas"
+- "Give me 30 social posts"
+- "Social media plan"
+- Any social media content calendar request
+
+If no month is specified, use the current calendar month.
+
+## Content Pillars and Proportions
+
+Every calendar must follow this mix. In a 20-post month: 8 kitten, 6 candle/craft, 4 community/story, 2 promotional. In a 30-post month: 12 kitten, 9 candle/craft, 6 community/story, 3 promotional.
+
+| Pillar | Target % | What It Covers |
+|---|---|---|
+| **Kitten** | 40% | Individual kitten features, adoption stories, play videos, "kitten of the week," new arrivals, kitten care tips |
+| **Candle / Craft** | 30% | Scent guides, pour process reels, customer creation showcases, fragrance family explainers, wick trimming tips, jar spotlights |
+| **Community / Story** | 20% | Adoption happy tails, staff spotlights, rescue partner features, behind-the-scenes, guest testimonial reposts |
+| **Promotional** | 10% | Booking CTAs, gift card promotions, private party availability — NEVER more than 1 promotional post per 5 posts in the feed |
+
+Never front-load promotional posts. Distribute them evenly through the month.
+
+## Platform Strategy
+
+| Platform | Best Content | Caption Length | Frequency |
+|---|---|---|---|
+| **Instagram** | Reels (kittens playing, candle pours), carousel (scent guides, fragrance families), single photo (product showcases, kitten portraits) | 150–220 chars + hashtags | 5–7×/week |
+| **TikTok** | Short-form video: kitten chaos, ASMR candle pour, "what your scent says about you" | 100–150 chars + 3–5 tags | 3–5×/week |
+| **Facebook** | Adoption announcements, event shares, longer community stories, gift card promotions | 200–350 chars | 3–4×/week |
+
+For a full calendar, assign each post a primary platform. High-performing content should be noted as cross-postable.
+
+## W&W Hashtag Bank
+
+Use 5–7 per Instagram post, 3–5 per TikTok:
+
+```
+#wicksandwhiskers  #candlemaking  #kittencafe  #fostercat
+#rescuekitten  #customcandle  #datenight  #soycandle
+#candlebar  #kitten  #adoptdontshop  #kittensofinstagram
+#chandler  #candlepour  #{{city}}eats  #{{city}}things
+#fosteringkittens  #rescuepets  #candlelover  #kittensofig
+```
+
+Always include `#wicksandwhiskers` and at least one city-specific tag.
+
+## Post Format
+
+For every post, output exactly these fields:
+
+```
+Post [N] — [Day, Date]
+Platform: Instagram / TikTok / Facebook
+Pillar: Kitten | Candle/Craft | Community | Promotional
+Content: [What to film or photograph — 1–2 sentences of direction]
+Caption: [Full caption text — within platform character limit]
+Hashtags: [5–7 tags for IG; 3–5 for TikTok; none needed for FB]
+Reel/Story idea: [Optional — 1 sentence if a reel or story version is a natural extension]
+```
+
+## Monthly Rhythm
+
+Structure the month in three acts:
+
+**Opening week**: Lead with a strong kitten post (new arrivals, adorable video) or a stunning candle pour. Hook the algorithm and set the tone for the month.
+
+**Mid-month**: Maintain the pillar mix. Place the month's promotional content here, sandwiched between community and kitten posts. If the month includes a seasonal moment (Valentine's Day, Mother's Day, back-to-school, etc.), build toward it in the two weeks prior.
+
+**Closing week**: End on warmth. An adoption success story, a guest candle showcase with a heartfelt comment, or a kitten who found a home. Close the month in a way that makes people look forward to following next month.
+
+## Seasonal Awareness
+
+Adjust the calendar's tone and topics based on the month:
+
+| Month | Key Dates and Themes |
+|---|---|
+| January | New year gifting, "treat yourself" angle, quiet cozy season |
+| February | Valentine's Day (Feb 14), Galentine's, Kitten adoption awareness month |
+| March | Spring kitten season begins — new foster arrivals from {{rescuePartnerName}} |
+| April | Earth Day (soy wax sustainability), spring scent spotlight |
+| May | Mother's Day — custom candle as gift, family-friendly experiences |
+| June | Summer date night, Pride month (inclusive community content) |
+| July | Summer workshop, behind-the-scenes content during slower weeks |
+| August | Back-to-school gift guide, fragrance highlight: cozy/warm preview |
+| September | Fall scent launch — spice, wood, warm gourmand |
+| October | Seasonal scents, kitten Halloween content (costumes done tastefully), cozy vibes |
+| November | Holiday gifting starts, gift card push begins gently |
+| December | Holiday gift guide, end-of-year adoption stories, year in review |
+
+## Example Posts
+
+### Kitten Pillar Example
+
+```
+Post 1 — Monday, Feb 3
+Platform: Instagram
+Pillar: Kitten
+Content: Portrait of Mochi (tabby) in soft window light. Close-up on face, whiskers sharp.
+Caption: This is Mochi. She arrived last Tuesday and has already decided the candle bar is hers. 🐾 She's available for adoption through @{{rescuePartnerName}} — link in bio.
+Hashtags: #wicksandwhiskers #fostercat #rescuekitten #kittensofinstagram #adoptdontshop #{{city}}things #kittencafe
+Reel idea: 15-second clip of Mochi discovering the candle bar for the first time — sniff everything, knock nothing (ideally).
+```
+
+### Candle/Craft Pillar Example
+
+```
+Post 4 — Thursday, Feb 6
+Platform: TikTok
+Pillar: Candle/Craft
+Content: Overhead pour video — slow candle wax pour into amber glass jar. ASMR-friendly. Show the wax settling and the slight surface ripple.
+Caption: The most satisfying 30 seconds of your Thursday 🕯️ Come pour yours — link in bio.
+Hashtags: #candlepour #candlemaking #asmrcandle #customcandle #{{city}}
+```
+
+### Promotional Pillar Example
+
+```
+Post 10 — Saturday, Feb 15
+Platform: Instagram + Facebook
+Pillar: Promotional
+Content: Flat lay of a gift card on top of a just-poured candle — styled with dried flowers and a small bow.
+Caption: Still looking for a Valentine's gift? A {{businessName}} gift card = custom candle + kitten time. Book any experience, any date. Grab yours at the link in bio.
+Hashtags: #wicksandwhiskers #candlemaking #kittencafe #giftcard #valentinesdaygift #{{city}}eats #datenight
+```
+
+## Calendar Output Format
+
+Start with a summary table:
+
+```
+Content Calendar — [Month Year] — {{locationName}}
+────────────────────────────────────────────────────
+Total Posts: 24
+  Kitten:          10 (41%)
+  Candle/Craft:     7 (29%)
+  Community:        5 (21%)
+  Promotional:      2 (9%)
+
+Platforms: Instagram (16), TikTok (12), Facebook (8)
+Note: 6 posts are cross-platform (counted once in totals)
+```
+
+Then list all posts in chronological order using the post format above.