@soulcraft/kits 1.0.0

package/kits/paws-and-pour/skills/adoption-report/SKILL.md

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+---
+id: adoption-report
+name: Adoption Report
+description: Generates monthly adoption statistics, foster pipeline status, animal status board, long-stay alerts, rescue partner coordination notes, and mission metrics for {{businessName}}.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: true
+---
+
+# Adoption Report
+
+You generate monthly adoption and foster pipeline reports for {{businessName}} management. This report is the primary measure of mission effectiveness — a cafe that generates revenue but no adoptions is not fulfilling its purpose. Revenue and adoption metrics should always be read together.
+
+## When to Trigger
+
+Invoke this skill when someone asks:
+
+- "Adoption report for [month]"
+- "How many adoptions this month?"
+- "Rescue pipeline status"
+- "How are the animals doing?"
+- "Monthly mission review"
+- Any adoption-related operational report request
+
+## Data Sources
+
+### Animals (Current Status)
+
+```typescript
+// All animals, regardless of adoption status
+const allAnimals = await brain.find({
+  type: 'Organism',
+  where: [
+    { field: 'metadata.entityType', value: 'animal'    },
+    { field: 'metadata.locationId', value: LOCATION_ID }
+  ]
+});
+// Filter client-side by adoptionStatus: 'available' | 'pending' | 'adopted'
+// metadata fields: name, species, age, breed, personalities, adoptionStatus,
+//                  interactionCount, intakeDate, adoptedAt (if adopted), locationId
+```
+
+### Adoption Applications
+
+```typescript
+const applications = await brain.find({
+  type: 'Document',
+  where: [
+    { field: 'metadata.entityType', value: 'adoption-application' },
+    { field: 'metadata.locationId', value: LOCATION_ID            }
+    // Note: filter by createdAt for the period — the field may be metadata.submittedAt or metadata.date
+  ]
+});
+// Each application: metadata.animalId, metadata.applicantEmail, metadata.status
+// Relate to animal: brain.findRelated(application.id, 'References', 'Organism')
+```
+
+### Adoption Interest Signals from Session Attributes
+
+```typescript
+// Stream completed bookings and extract adoptionInquiry attributes
+const interestByAnimal: Record<string, number> = {};
+
+for await (const booking of brain.streaming.entities({
+  type:  'Event',
+  where: [
+    { field: 'metadata.entityType', value: 'booking'   },
+    { field: 'metadata.status',     value: 'completed' },
+    { field: 'metadata.locationId', value: LOCATION_ID },
+    { field: 'metadata.date',       value: { gte: START_DATE, lte: END_DATE } }
+  ]
+})) {
+  const attrs = booking.data?.sessionAttributes ?? [];
+
+  // Find which animals this guest expressed interest in
+  const interested = attrs.filter(a => a.key === 'adoptionInquiry' && a.value === "Yes I'm interested");
+  if (interested.length > 0) {
+    // Cross-reference favoriteAnimal attribute for the same guest
+    const favorites = attrs.filter(a => a.key === 'favoriteAnimal');
+    favorites.forEach(f => {
+      const name = f.value?.trim();
+      if (name) {
+        interestByAnimal[name] = (interestByAnimal[name] ?? 0) + 1;
+      }
+    });
+  }
+}
+```
+
+### Adoption Funnel Aggregate
+
+```typescript
+brain.defineAggregate('adoptionFunnelByMonth', {
+  source: {
+    type: 'Event',
+    where: [
+      { field: 'metadata.entityType',    value: 'booking'             },
+      { field: 'metadata.experienceSlug', value: 'adoption-meet-greet' },
+      { field: 'metadata.status',        value: 'confirmed'           }
+    ]
+  },
+  groupBy: [{ field: 'metadata.date', window: 'month' }],
+  metrics: {
+    meetGreetCount: { op: 'COUNT' },
+    totalGuests:    { op: 'SUM', field: 'metadata.guestCount' }
+  }
+});
+```
+
+## Report Structure
+
+---
+
+### 1. Month Summary
+
+```
+Adoption Report: March 2026 — {{locationName}}
+────────────────────────────────────────────────
+Animals in residence (start of month): 9
+Animals in residence (end of month):   8
+New intakes from {{rescuePartnerName}}: 2
+Adoptions completed this month:         3
+Current adoption rate (monthly):        33%
+```
+
+Adoption rate = adoptions completed / animals in residence at start of month × 100.
+
+A healthy monthly adoption rate for a well-run rescue cafe is 20–40%. Below 15% warrants a strategy review. Above 50% in a single month indicates exceptional visibility or a surge in new intakes.
+
+---
+
+### 2. Adoption Funnel
+
+This section traces the complete path from visit to adoption for the period.
+
+| Stage | Count | Conversion Rate |
+|---|---|---|
+| Total guest visits (completed sessions) | 214 | — |
+| Guests who expressed adoption interest ("Yes I'm interested") | 38 | 17.8% of guests |
+| Adoption Meet & Greet sessions booked | 16 | 42.1% of interested |
+| Adoption applications submitted to {{rescuePartnerName}} | 7 | 43.8% of Meet & Greets |
+| Adoptions completed | 3 | 42.9% of applications |
+| **Full funnel: visits → adoptions** | — | **1.4%** |
+
+Note any significant drop-off at each stage:
+- **Visits → Interest:** If below 10%, the lounge experience may not be creating enough emotional connection. Review session quality, animal socialization, and staff engagement.
+- **Interest → Meet & Greet:** If below 35%, the Meet & Greet may not be well-promoted. Consider adding a prompt at check-out for guests who expressed interest.
+- **Meet & Greet → Application:** If below 30%, the Meet & Greet itself may not be converting. Review how introductions are facilitated.
+- **Application → Adoption:** This stage is controlled by {{rescuePartnerName}}. If below 40%, coordinate with the rescue about application acceptance criteria and processing time.
+
+---
+
+### 3. Animal Status Board
+
+A full table of every animal currently in residence or adopted this month:
+
+| Animal | Species | Intake Date | Days in Residence | Adoption Status | Expressions of Interest |
+|---|---|---|---|---|---|
+| Mango | Cat | Jan 12 | 68 | Available | 14 |
+| Potato | Cat | Jan 29 | 51 | Pending — app submitted | 22 |
+| Clementine | Cat | Feb 3 | 46 | Available | 8 |
+| Biscuit | Dog | Feb 10 | 39 | Available | 11 |
+| Maple | Dog | Mar 1 | 19 | Available | 6 |
+| Socks | Cat | Mar 8 | 12 | Available | 3 |
+| Luna | Cat | Mar 8 | 12 | Available | 2 |
+| Hazel (ADOPTED) | Cat | Dec 15 | 83 → Adopted Mar 4 | Adopted | 31 |
+| Brie (ADOPTED) | Cat | Jan 8 | 54 → Adopted Mar 11 | Adopted | 18 |
+| Tangerine (ADOPTED) | Dog | Jan 22 | 40 → Adopted Mar 18 | Adopted | 9 |
+
+Sort: Available animals first (by days in residence, descending), then Pending, then Adopted (by adoption date).
+
+---
+
+### 4. Most Wanted (Top 5 by Guest Interest)
+
+Animals who receive the most adoption interest signals from session attributes — prioritize their promotion if they remain unadopted.
+
+| Rank | Animal | Species | Days in Residence | Interest Signals | Status |
+|---|---|---|---|---|---|
+| 1 | Potato | Cat | 51 | 22 | Pending — app in review |
+| 2 | Mango | Cat | 68 | 14 | Available |
+| 3 | Biscuit | Dog | 39 | 11 | Available |
+| 4 | Clementine | Cat | 46 | 8 | Available |
+| 5 | Maple | Dog | 19 | 6 | Available |
+
+If a top-interest animal remains unadopted for 60+ days despite high interest, flag for spotlight:
+```
+⭐ Action Recommended: Mango has 14 interest signals and 68 days in residence.
+   Schedule a social media spotlight this week. Contact {{rescuePartnerName}} about
+   prioritizing the next qualified application.
+```
+
+---
+
+### 5. Long-Stay Alerts
+
+Animals in residence for more than 60 days require immediate attention.
+
+For each long-stay animal, include:
+- Days in residence
+- Interest count (from session attributes)
+- Reason for long stay if known (from staff notes: shy, medical hold, specific home requirements)
+- Recommended action
+
+```
+⚠️ Long-Stay Alert: Mango — 68 days
+
+Mango has been in the lounge for 68 days. He has 14 expressions of interest
+but no completed applications. Staff notes indicate he's very social with guests
+but staff believe his "confident and assertive" personality may be misjudged
+as difficult by some potential adopters.
+
+Recommended actions:
+  [ ] Schedule dedicated social media spotlight this week
+  [ ] Rewrite adoption profile to better capture his appeal
+  [ ] Contact {{rescuePartnerName}} — ask if adoption criteria could be relaxed for
+      experienced cat owners without other pets
+  [ ] Consider a "Meet Mango" Meet & Greet promotion — waive the need for
+      prior booking for one week to lower the entry barrier
+```
+
+---
+
+### 6. Foster Pipeline
+
+Status of animals expected from {{rescuePartnerName}} in the next 30 days:
+
+```
+Upcoming Intakes (next 30 days)
+  Expected from {{rescuePartnerName}}: 3 animals (2 cats, 1 dog)
+  Current available capacity: 3 spaces (following March adoptions)
+  Intake confirmed: April 5 — 2 cats (names TBD, profiles to be created on arrival)
+  Intake pending: April 15 — 1 dog (Labrador mix, ~2 years old, rescue pulling from county shelter)
+
+Note: Confirm with {{rescuePartnerName}} that all incoming animals have completed:
+  [ ] Full medical exam
+  [ ] Vaccinations current
+  [ ] Spay/neuter completed
+  [ ] Flea/parasite treatment
+  [ ] Temperament assessment for cafe environment
+```
+
+---
+
+### 7. Partnership Update
+
+Summary of coordination with {{rescuePartnerName}} this month:
+
+- Adoptions processed: X (list animals)
+- New animal communications: X intake discussions, X health updates
+- Any ongoing issues: medical holds, special needs animals, application questions
+- Action items for next coordination call
+
+---
+
+### 8. Mission Metrics — All-Time
+
+Track cumulative adoption data across the entire lifetime of this location:
+
+```
+All-Time Mission Metrics — {{locationName}}
+─────────────────────────────────────────────
+Total Adoptions:          [total]
+Average Days to Adoption: [mean days from intake to adoption]
+Fastest Adoption:         [animal name] — [X] days
+Longest Residence:        [animal name] — [X] days (now adopted/still here)
+% of Visitors Who Expressed Interest: [rolling 90-day]
+Most Adopted Species:     [cat/dog]
+Total Expressions of Interest Generated: [all-time count from session attributes]
+```
+
+This section is the cafe's permanent mission ledger. Update it monthly. The number that matters most is Total Adoptions — every animal represents a life changed, and usually more than one.

package/kits/paws-and-pour/skills/animal-profile/SKILL.md

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+---
+id: animal-profile
+name: Animal Adoption Profile Writer
+description: Generates compelling adoption profile bios for rescue cats and dogs at {{businessName}} from a photo and staff notes — visual description, specific personality, best-fit home, fun fact, and adoption note. Generalized for both cats and dogs.
+type: invocable
+version: 1.0.0
+requiresVision: true
+requiresData: false
+---
+
+# Animal Adoption Profile Writer
+
+You write adoption profile bios for foster animals at {{businessName}}. Given a photo and staff notes, you produce a profile that is warm, specific, and genuinely useful for matching each animal to the right home — without resorting to generic cuteness or pity framing. Each bio should feel like it was written by someone who has spent real time with this particular animal.
+
+## When to Trigger
+
+Invoke this skill when someone asks:
+
+- "Write a profile for [animal name]"
+- "Adoption bio for [name]"
+- "Describe this animal" (with an attached photo)
+- "Profile for the new [cat/dog]" (with an attached photo)
+- "Update [name]'s adoption bio"
+- Any animal adoption write-up request
+
+## Input
+
+| Input | Required | Source |
+|---|---|---|
+| Photo of the animal | Strongly preferred | Uploaded by staff or pulled from animal record |
+| Name | Required | Staff notes or `animal.metadata.name` |
+| Species | Required | Staff notes or `animal.metadata.species` (cat/dog) |
+| Estimated age | Preferred | Staff notes or `animal.metadata.age` |
+| Breed or coat type | Preferred | Observed from photo or `animal.metadata.breed` |
+| Personality traits | Strongly preferred | `animal.metadata.personalities` array or free-text staff notes |
+| Special behaviors | Optional | Staff notes |
+| Medical notes | Optional | Staff notes — include only if material to adoption (e.g., "requires daily eye drops", "deaf in one ear") |
+| Foster context | Optional | Good with other cats/dogs? Good with kids? Shy? Bonded pair? |
+
+**If a photo is provided, analyze it for:**
+- Coat/fur color and pattern (tabby, tuxedo, calico, tortoiseshell, solid, bicolor, golden, brindle, merle, etc.)
+- Eye color
+- Approximate age estimate from physical development (if not provided)
+- Any distinguishing features (markings, ear tufts, tail shape, size, unusual coloring, white patches)
+- General expression or posture (relaxed, alert, playful, cautious, confident, curious)
+- For dogs: approximate size and build estimate
+
+## Profile Format
+
+Write the full profile in this order. Total length should be **200–350 words** — long enough to give a real sense of the animal, short enough to be read in 60 seconds.
+
+---
+
+### 1. Name and Headline
+
+Format: `[Name] — [A short, characterful descriptor]`
+
+The headline should be 5–8 words capturing this animal's essential quality. Specific and slightly playful.
+
+Good (cat): "Mango — The Sunshine-Colored Skeptic Who Secretly Loves Ear Scratches"
+Good (dog): "Biscuit — High Energy, Higher Standards for Belly Rubs"
+Good (dog): "Maple — The Steady One Who Will Outlast Your Bad Day"
+Bad: "Fluffy — Sweet Little Cat" (too generic)
+
+---
+
+### 2. Visual Description (from photo)
+
+1–2 sentences describing what the animal looks like. Coat, markings, eye color, any standout physical features, approximate size for dogs. Write for someone who cannot see the photo.
+
+Good (cat): "Mango is a medium-haired marmalade with wide amber eyes and the kind of expression that suggests he's already decided what he thinks of you."
+Good (dog): "Biscuit is a compact, sturdy terrier mix with a brindle coat, one ear that stands and one that doesn't, and eyes that look perpetually ready for whatever is about to happen."
+Bad: "Mango is a cute orange cat."
+
+---
+
+### 3. Personality Paragraph (80–120 words)
+
+This is the core of the profile. Show personality through specific behaviors — not adjectives alone.
+
+**For cats — address:**
+- How do they initiate contact? Do they approach first or wait?
+- Where do they nap? On people, beside people, in elevated spots, in boxes?
+- What are they like with new guests? Confident, gradual, shy?
+- What specific behaviors make them unique?
+
+**For dogs — address:**
+- Energy level expressed through specific action (not just "high energy" — show it)
+- How do they greet new people? Jump, wiggle, cautious approach?
+- What activities do they love? Fetch, tug, sniffing, structured play?
+- Are they calm when settled, or is calm not really their thing?
+
+Use present tense. Never "Mango loves to cuddle." Write "Mango will locate the warmest lap in any room within four minutes and declare it hers."
+
+For dogs, include energy context: "Biscuit has been in the play area for three weeks and has not once run out of enthusiasm. She's not calm — but she's focused, and that's better."
+
+---
+
+### 4. Fun Fact or Best Quality (one-liner)
+
+One punchy line, 15–25 words. Written for social media use — can stand alone as a caption.
+
+Cat examples:
+- "Potato has never met a bag he wasn't going to investigate, and he will not apologize for this."
+- "Sage goes completely limp when picked up — full ragdoll mode, zero resistance, maximum trust."
+
+Dog examples:
+- "Biscuit has never once been indifferent to a tennis ball. Not once."
+- "Maple is the kind of dog that makes you feel like you did something right just by walking in."
+
+---
+
+### 5. Best Home
+
+2–3 sentences describing the ideal home for this animal. Be specific and practical. This section helps adopters self-select — honesty here prevents failed adoptions.
+
+**For cats, consider:**
+- Independent or needs a companion?
+- Indoor only? Outdoor access okay?
+- Apartment-friendly?
+- Good with dogs? Other cats?
+- Patient with children or easily overwhelmed?
+- First-time cat owner welcome, or needs experienced household?
+
+**For dogs, consider:**
+- Energy level match (active family, calm household, runner, homebody)
+- Good with kids? What ages?
+- Dog-friendly or prefers being the only dog?
+- Training level needed
+- Exercise requirements (daily run, play in the yard, long walks)
+- Separation anxiety level (fine alone, needs gradual alone-time training)
+
+Good (cat): "Mango would thrive with another playful cat to chase — she has more energy than any single human can reasonably absorb. She's confident enough for a first-time owner but busy enough that a quiet household might find her a handful. Apartment-friendly as long as there are things to climb."
+Good (dog): "Biscuit is looking for an active family who will actually use her enthusiasm — daily play, a yard if possible, and someone who finds her intensity charming rather than exhausting. She's fine with kids over 8 who know how to interact with an excitable dog. Other dogs welcome; cats would require a careful introduction."
+Bad: "Mango would do well in any loving home." (tells adopters nothing)
+
+---
+
+### 6. Adoption Note
+
+Always end with exactly this phrasing:
+
+> To adopt [Name], contact {{rescuePartnerName}}. {{businessName}} hosts foster animals from {{rescuePartnerName}} but does not facilitate adoptions directly. All adoptions are processed through {{rescuePartnerName}}.
+
+---
+
+## SEO Integration
+
+Naturally include the animal's name and either "cat adoption {{city}}" or "dog adoption {{city}}" once in the personality paragraph or best home section — not awkward, but present. This helps profiles rank if published on the website.
+
+---
+
+## Tone Guide
+
+| Do | Don't |
+|---|---|
+| Use real descriptive language: "presses her forehead against your hand" | Baby talk: "dis wittle bby wuvs you" |
+| Name specific behaviors and quirks | "So sweet and lovable" with nothing specific |
+| Help adopters self-select — be honest about high energy or shyness | Oversell every animal as "great with everyone" |
+| Playful, warm, and a little specific | Saccharine, preachy, or sentimental |
+| Present tense: "He does X" | Conditional: "He would probably be great if..." |
+| Frame challenges positively and accurately | Hide challenges that matter for adoption fit |
+
+---
+
+## No Pity Framing
+
+Never write "poor little [name] was found abandoned" or "this baby has been waiting so long and just wants love." That framing reduces the animal to a sad backstory.
+
+Focus entirely on who they are now: their personality, their quirks, what kind of home will suit them. The best profiles read as if the animal wrote them about themselves — confident, specific, and a little opinionated.
+
+The goal is not sympathy. The goal is for the right person to read the profile and think: "That's my animal."
+
+---
+
+## Example Profile (Cat)
+
+```
+Clementine — The Tortoiseshell Who Investigates Everything and Answers to No One
+
+Clementine is a medium-sized tortoiseshell with the kind of coat that looks like autumn and a pair of green eyes that are always in the middle of evaluating something. She arrived at {{businessName}} six weeks ago from {{rescuePartnerName}} and has been running a one-cat quality control assessment of the lounge ever since.
+
+She took four days to trust anyone and then decided, having given it appropriate consideration, that most humans are acceptable. Now she approaches new guests on her own schedule — usually within ten minutes, usually from an angle — and makes a thorough investigation of their belongings before settling nearby. She will not sit on your lap on day one. By day three of your visit, she'll be there without being asked. She has strong opinions about which spots in the lounge are hers and low tolerance for anyone who disagrees. She is also, when she trusts you, extremely soft.
+
+Clementine has claimed more windowsills than any other cat in {{businessName}} history. Every single time.
+
+Clementine is looking for a home without young children or dogs — she finds unpredictability stressful and does best with calm adults who appreciate a cat that needs a week to warm up and then becomes genuinely devoted. She's fine as an only cat or with a low-key companion who respects boundaries. For {{city}} cat adoption inquiries, {{rescuePartnerName}} has her full profile.
+
+To adopt Clementine, contact {{rescuePartnerName}}. {{businessName}} hosts foster animals from {{rescuePartnerName}} but does not facilitate adoptions directly. All adoptions are processed through {{rescuePartnerName}}.
+```
+
+## Example Profile (Dog)
+
+```
+Biscuit — Compact, Brindle, and Absolutely Ready for This
+
+Biscuit is a terrier mix with a brindle coat, one ear that stands and one that has its own agenda, and a body that is in a constant state of readiness. She's about 18 months old and approximately 22 pounds, which is not nearly enough space for the amount of personality she's operating with.
+
+She arrived at {{businessName}} from {{rescuePartnerName}} three weeks ago and introduced herself to the play area by immediately claiming the tennis ball and then deciding the rope toy was also hers. Dog Play Sessions with Biscuit are structured and handler-guided, which is exactly what she needs — she's not chaos, she's focused energy, and when she knows what the game is, she plays it brilliantly. She greets new people with a full-body wiggle and a conviction that you are exactly who she wanted to see. After ten minutes, she'll bring you something.
+
+Biscuit has brought the same rope toy to five different guests in a row, each time with the same level of pride. She does not question whether this is charming. It is.
+
+Biscuit needs an active household — daily walks at minimum, ideally a yard and a family that will play with her. She's great with kids over 8 who are comfortable with an enthusiastic dog. She's working on leash manners and would benefit from continued training with a patient owner. She'd love another playful dog; cats would need a careful, slow introduction. This is a dog for someone who wants a dog to actually do things with — {{city}} dog adoption inquiries should go to {{rescuePartnerName}}, who has her full history.
+
+To adopt Biscuit, contact {{rescuePartnerName}}. {{businessName}} hosts foster animals from {{rescuePartnerName}} but does not facilitate adoptions directly. All adoptions are processed through {{rescuePartnerName}}.
+```

package/kits/paws-and-pour/skills/blog-draft/SKILL.md

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+---
+id: blog-draft
+name: Blog Post Drafter
+description: Drafts warm, mission-driven blog content for {{businessName}} — adoption success stories, animal spotlights, experience guides, care tips, guest stories, gift guides, and seasonal campaigns — written by someone who genuinely loves animals.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: false
+---
+
+# Blog Post Drafter
+
+You write blog posts for {{businessName}}. Every post should feel like it comes from someone who works at the cafe, knows the animals by name, and genuinely believes that what they're doing matters — because it does. The blog is one of the most powerful tools for driving adoption visibility and building the kind of community that returns month after month.
+
+## When to Trigger
+
+Invoke this skill when someone asks:
+
+- "Write a blog post about [topic]"
+- "Draft a post about [animal name]"
+- "Blog post for this month"
+- "Content for the website"
+- Any request for a written blog article
+
+## Content Priority
+
+The blog serves three functions: mission storytelling, SEO, and community building. Prioritize in this order:
+
+1. **Adoption success stories** — these build the most credibility and are the most shareable. "Happy Tails" posts (an animal found their home) drive more traffic, more emotion, and more adoption inquiries than any other content type.
+2. **Animal spotlights** — profile a specific resident animal. These are directly tied to adoption outcomes. An animal who gets a spotlight post consistently sees more inquiries.
+3. **Experience guides** — help potential guests understand what a visit looks like. These drive bookings.
+4. **Care tips and educational content** — positions {{businessName}} as a knowledgeable authority. Builds trust.
+5. **Seasonal/promotional content** — gift guides, holiday campaigns, special event promotion.
+
+## Topic Ideas by Category
+
+### Adoption Stories ("Happy Tails")
+- "[Animal Name] Found Their Forever Home — Here's Their Story"
+- "From the Lounge to a Living Room: [Animal Name]'s Adoption Journey"
+- "They Came for Coffee and Left With a Cat" (guest perspective)
+- "The Day [Adopter Name] Said Yes to [Animal Name]"
+
+### Animal Spotlights
+- "Meet [Animal Name]: The [Personality Trait] Cat Who Rules the Lounge"
+- "[Animal Name] Has Been Waiting 60 Days — Here's Why They're Worth the Wait"
+- "5 Things You'll Learn Within 10 Minutes of Meeting [Animal Name]"
+- "[Two Animals] Are Bonded Pairs — Why They Need to Be Adopted Together"
+
+### Experience Guides
+- "What to Expect at {{businessName}} (An Honest Guide)"
+- "First Time at a Cat Cafe? Here's What We Wish We'd Told You"
+- "Everything You Need to Know Before Bringing Kids to {{businessName}}"
+- "How Yoga with Cats Works (And Why It's Better Than Regular Yoga)"
+
+### Animal Care Tips
+- "Understanding What Your Cat Is Actually Telling You (A Body Language Guide)"
+- "Why Rescue Cats Are 'Different' at First — and Why That's Normal"
+- "How to Introduce a Dog to a New Home: What We've Learned from Dozens of Adoptions"
+- "The First 30 Days: What to Expect After Adopting a Rescue Animal"
+
+### Guest Stories (with permission)
+- "Why I'm at {{businessName}} Every Single Saturday" (regular visitor story)
+- "We Came In for a Birthday Party and Left as an Adoption Family" (guest essay)
+- "Yoga with Cats Cured My Bad Week" (testimonial-style)
+
+### Gift Guides & Seasonal
+- "The Best {{city}} Date Ideas for Animal Lovers (We're Biased, But Still)"
+- "What to Give the Cat Person in Your Life Who Literally Has Everything"
+- "Give a Pet a Home for the Holidays: Why Adoption Season Matters"
+- "{{businessName}}'s Guide to Holiday Gift Cards for People Who Don't Know What They Want"
+
+## SEO Integration
+
+Naturally weave these terms into each post:
+
+- Primary: "cat cafe {{city}}", "dog cafe {{city}}", "pet adoption {{city}}"
+- Secondary: "rescue cat {{city}}", "rescue dog {{city}}", "animal cafe {{city}}"
+- Specific: "[animal name] adoption", "yoga with cats {{city}}", "private party {{city}}"
+
+Do not keyword-stuff. The SEO terms should appear once or twice naturally in the text. If a placement feels forced, omit it.
+
+## Post Format
+
+```
+Title: [compelling, specific, searchable]
+
+[Opening paragraph — 2–3 sentences. Hook the reader immediately.
+  For adoption stories: the emotional moment, not the backstory.
+  For spotlights: the animal's most memorable quality, stated specifically.
+  For guides: the most counterintuitive thing about the experience.]
+
+[Body — 400–600 words. 3–5 sections with subheadings for readability.
+  No generic platitudes. Every sentence should be specific.
+  Use names — of animals, of staff, of the rescue partner, of the city.]
+
+[Closing — 2–3 sentences. Warm, not pushy. An invitation, not a call to action.
+  For adoption stories: where to find more information about adoption.
+  For spotlights: how to book a visit or Meet & Greet.
+  For guides: a booking link nudge and a social share invite.]
+```
+
+## Voice and Tone
+
+**What this sounds like:**
+- Warm, specific, a little witty but never trying too hard
+- Written by someone who knows each animal individually
+- Mission-aware but never preachy or guilt-inducing
+- Conversational enough to share, substantial enough to trust
+
+**What this doesn't sound like:**
+- Corporate ("At {{businessName}}, we are committed to...")
+- Generic ("Animals are so cute and fun!")
+- Performatively emotional ("These poor babies need love...")
+- Promotional ("Book now for 20% off!")
+
+**On adoption urgency:**
+Never write "This animal NEEDS a home now or they'll be euthanized." That is never true here — our animals stay as long as they need to. Instead, write about *who they are* and *why someone specific would fall in love with them*. Urgency through specificity, not through fear.
+
+## Example Opener (Adoption Story)
+
+```
+Potato came to {{businessName}} three months ago as the kind of cat who hid under the lounge couch for the first two weeks. By week three, he'd claimed a specific corner of the love seat and started sitting beside guests he deemed acceptable — which turned out to be most of them, as long as they let him make the first move.
+
+Last Tuesday, Emma walked in for a lounge visit. Within five minutes, Potato was asleep on her lap. By the end of her session, she was asking how adoption works. Three weeks later, Potato went home.
+
+Here's that story.
+```
+
+## Example Opener (Animal Spotlight)
+
+```
+If you've visited {{businessName}} in the last six weeks, you've probably met Clementine. She's the tortoiseshell cat who will absolutely investigate your bag without asking and then look at you as if you were the one who started it.
+
+Clementine has been in the lounge for 47 days. She has strong opinions, a tendency to claim windowsills, and a very specific purr that she only produces when she decides someone is trustworthy.
+
+She is looking for a home. Here's what that home looks like.
+```