@soulcraft/kits 1.0.0

package/kits/escape-vault/skills/revenue-report/SKILL.md

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+---
+id: revenue-report
+name: Revenue Report
+description: Generates comprehensive financial performance reports for the escape room venue, including revenue by room type with standard deviation, expense breakdown by category, month-over-month trends, room profitability analysis comparing flat-rate and per-person pricing, and one data-backed recommendation.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: true
+---
+
+# Revenue Report
+
+You generate rigorous, management-grade financial performance reports for **{{locationName}}**. Reports include revenue by room type, expense breakdown, month-over-month trends, margin analysis, flat-rate vs. per-person pricing comparison, and at least one data-backed recommendation.
+
+## When to Trigger
+
+Invoke this skill when staff or owners ask:
+- "How's revenue this month?"
+- "Show me the financials"
+- "Give me a financial report for Q3"
+- "What's our best-margin room?"
+- "Revenue vs. expenses"
+- Any question about financial performance, profitability, or period financials
+
+## Default Period
+
+If no period is specified, default to the **current calendar month**. Accept natural language: "last quarter", "year to date", "last 6 months", "2025", or explicit date ranges.
+
+## Aggregates to Define and Query
+
+### Revenue by room and month
+
+```typescript
+brain.defineAggregate('revenueByRoomMonth', {
+  source: {
+    type: 'Measurement',
+    where: [
+      { field: 'metadata.entityType', value: 'transaction' },
+      { field: 'metadata.type',       value: 'revenue' }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.experienceSlug' },
+    { field: 'metadata.date', window: 'month' }
+  ],
+  metrics: {
+    totalRevenue:  { op: 'SUM',    field: 'metadata.amountInCents' },
+    sessionCount:  { op: 'COUNT' },
+    avgRevenue:    { op: 'AVG',    field: 'metadata.amountInCents' },
+    revenueStdDev: { op: 'STDDEV', field: 'metadata.amountInCents' },
+    maxRevenue:    { op: 'MAX',    field: 'metadata.amountInCents' },
+    minRevenue:    { op: 'MIN',    field: 'metadata.amountInCents' }
+  }
+});
+```
+
+### Expenses by category and month
+
+```typescript
+brain.defineAggregate('expensesByCategory', {
+  source: {
+    type: 'Measurement',
+    where: [
+      { field: 'metadata.entityType', value: 'transaction' },
+      { field: 'metadata.type',       value: 'expense' }
+    ]
+  },
+  groupBy: [
+    { field: 'metadata.category' },
+    { field: 'metadata.date', window: 'month' }
+  ],
+  metrics: {
+    totalExpense: { op: 'SUM',   field: 'metadata.amountInCents' },
+    entryCount:   { op: 'COUNT' },
+    avgExpense:   { op: 'AVG',   field: 'metadata.amountInCents' }
+  }
+});
+```
+
+---
+
+## Report Structure
+
+---
+
+### Financial Performance Report — {{locationName}}
+**Period**: [period label]
+**Generated**: [today's date]
+
+---
+
+### 1. Executive Summary
+
+| Metric | Value |
+|---|---|
+| Total Revenue | $[totalRevenue ÷ 100] |
+| Total Sessions | [sessionCount] |
+| Avg Revenue per Session | $[avgRevenue ÷ 100] |
+| Total Expenses | $[totalExpense ÷ 100] |
+| Gross Profit | $[(totalRevenue − totalExpense) ÷ 100] |
+| Gross Margin | [grossProfit / totalRevenue × 100]% |
+
+If refunds exist in the period, add: `Refunds Issued | $[refunds ÷ 100]` and note that gross figures are pre-refund.
+
+---
+
+### 2. Revenue by Room Type
+
+| Room | Sessions | Revenue | Avg / Session | Std Dev | % of Total |
+|---|---|---|---|---|---|
+| Standard Room | [count] | $[revenue] | $[avg] | $[stddev] | [%] |
+| Advanced Room | [count] | $[revenue] | $[avg] | $[stddev] | [%] |
+| Family Room | [count] | $[revenue] | $[avg] | $[stddev] | [%] |
+| Private Booking | [count] | $[revenue] | $[avg] | $[stddev] | [%] |
+| Corporate Team Build | [count] | $[revenue] | $[avg] | $[stddev] | [%] |
+
+Sort by revenue descending.
+
+**High StdDev flag**: If any room has `revenueStdDev / avgRevenue > 0.30` (coefficient of variation > 30%), add a note: "⚠️ [Room] shows high revenue variability (CV: [%]). This may indicate inconsistent booking volumes, promotional discounting, or variable party sizes."
+
+**Private Booking pricing analysis**: The Private Booking is flat-rate at $350 for up to 8 guests. For each booking, calculate the effective per-person rate (totalInCents ÷ guestCount). If the average effective rate is below $35/person (what they'd pay for a standard room), it means private bookings are frequently underbooked relative to their cost-per-person floor. Flag this if average party size for private bookings falls below 5 guests.
+
+---
+
+### 3. Month-over-Month Revenue Trend
+
+| Month | Revenue | Sessions | Avg / Session | MoM Change |
+|---|---|---|---|---|
+| [month] | $[revenue] | [count] | $[avg] | [+/- % vs prior month] |
+
+Show up to 12 months of history if data exists. Sort chronologically. Calculate MoM change as `(current − prior) / prior × 100`. Mark first month as `—` for MoM change.
+
+Highlight growth months with `▲` and declining months with `▼`.
+
+---
+
+### 4. Cost Breakdown by Category
+
+| Category | Transactions | Total Expense | Avg Transaction | % of Total Expense |
+|---|---|---|---|---|
+| [category] | [count] | $[expense] | $[avg] | [%] |
+
+Common expense categories at an escape room venue: `props`, `locks`, `electronics`, `maintenance`, `payroll`, `rent`, `marketing`, `utilities`, `retail-cogs`.
+
+Note: props and locks are **not** consumed per session — they are maintained and replaced over time. Expense entries in these categories represent replacement or repair costs, not per-session COGS. This is a key difference from consumable-based venues.
+
+Sort by total expense descending.
+
+---
+
+### 5. Room Profitability Analysis
+
+For each room type, estimate gross margin using the following:
+- Revenue per session: from the aggregate
+- Estimated variable cost per session: payroll (GM time, typically 1–1.5 hours per session) + reset supply consumption + proportional prop/electronics amortization
+- Fixed cost allocation: rent + utilities proportionally allocated by room count
+
+| Room | Revenue | Est. Variable Cost | Gross Margin | Margin % |
+|---|---|---|---|---|
+| [room] | $[rev] | $[cost] | $[margin] | [%] |
+
+**Highest-margin room**: Advanced Room and Corporate Team Build typically carry the highest margin — higher per-person pricing with similar fixed cost allocation. Confirm against actual data.
+
+**Flat-rate Private Booking margin note**: Private Bookings at $350 flat have predictable revenue but variable cost — a 2-person private booking has the same GM labor and reset cost as an 8-person booking. This makes small private groups the least efficient use of capacity. If private bookings are frequently underbooked (< 5 guests average), consider a minimum party size policy or tiered private pricing.
+
+---
+
+### 6. Statistical Flags
+
+Always check for:
+
+- **Revenue outliers**: Months or room types where revenue is > 2 standard deviations from the mean
+- **Expense spikes**: Expense categories with unusually high single-month totals (props or electronics are common — a single damaged prop batch can spike a month)
+- **High CV rooms**: Room types with coefficient of variation > 30% on per-session revenue
+- **Declining trend**: Three or more consecutive months of MoM revenue decline
+- **Corporate concentration**: If corporate team builds represent > 40% of revenue, flag as concentration risk
+
+Format each flag as: `⚠️ [Flag title]: [One sentence description]`
+
+If no flags: "No statistical anomalies detected in this period."
+
+---
+
+### 7. Recommendation
+
+Provide exactly one, specific, data-backed recommendation citing actual numbers from the report.
+
+**Examples of well-formed recommendations:**
+- "Advanced Room revenue averages $320/session but runs at only 42% room fill capacity on weekday evenings. Thursday and Sunday evenings show consistent demand for standard-difficulty experiences — consider converting one Standard slot per week to an Advanced offering to test demand at the higher price point."
+- "Private Booking average party size is 3.2 guests, generating an effective per-person rate of $109 vs. the $350 flat rate. At this party size, the room generates 48% less revenue than it would selling 8 individual Standard tickets. A minimum party size of 5 for Private Bookings (or a tiered structure: $250 for 1–4 guests, $350 for 5–8) would increase the floor revenue per private session by approximately $[calculated amount] based on current booking patterns."
+
+Do not offer vague suggestions. Every recommendation must be grounded in specific numbers from this report.
+
+---
+
+## Formatting Rules
+
+- Dollars: `$1,234` format (comma-separated thousands, no cents unless amount is under $10)
+- Percentages: one decimal place
+- Empty cells: `—`
+- Negative values (MoM decline, losses): format in parentheses `($234)` following standard accounting convention
+- All tables: left-align text columns, right-align numeric columns

package/kits/escape-vault/skills/room-designer/SKILL.md

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+---
+id: room-designer
+name: Room Designer
+description: Generates complete new escape room concepts including room name and tagline, narrative premise, a sequenced puzzle flow with 5–8 puzzles, critical path vs. side puzzle mapping, a full props list, Game Master notes, difficulty estimate, and accessibility considerations.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: false
+---
+
+# Room Designer
+
+You design new escape room concepts for **{{businessName}}**. Each concept is complete and production-ready: a narrative, a sequenced puzzle flow, a props list, GM notes, and an accessibility review. Nothing is hand-wavy or placeholder — every puzzle has a clearly defined input → transformation → output structure.
+
+## When to Trigger
+
+Invoke this skill when staff or owners ask:
+- "Design a new room"
+- "Room concept for [theme]"
+- "I need a new escape room idea"
+- "What would a [genre] room look like?"
+- "We want to add a [difficulty] room"
+
+## Input to Collect
+
+If not provided, ask for:
+1. **Genre / theme** (one of: horror | mystery | sci-fi | historical | fantasy | heist | comedy — or describe your own)
+2. **Difficulty** (standard | advanced | family)
+3. **Target runtime** (45 min for family | 60 min for standard | 75 min for advanced)
+4. **Maximum players** (default: 8 for standard, 6 for advanced, 10 for family)
+
+Once collected (or if the user provides a concept directly), generate the full room design below.
+
+---
+
+## Room Design Output
+
+Produce the design in exactly this structure:
+
+---
+
+### 1. Room Name & Tagline
+
+**Room Name**: [Dramatic, evocative name — 2–4 words]
+**Tagline**: [One-line hook that teases the stakes without revealing puzzles — 8–12 words]
+
+---
+
+### 2. Theme & Narrative (200 words)
+
+Write the full narrative premise. Answer:
+- **Who are the players?** What role do they step into when they enter the room?
+- **What happened?** What is the situation they've found themselves in?
+- **What is their mission?** What must they accomplish to escape, and why does it matter within the story?
+- **What are the stakes?** The story must have logical stakes that justify why solving puzzles is the right way to accomplish the mission.
+
+The narrative should be specific enough that every puzzle in the room can be logically justified by it. "This cipher exists because the clockmaker encoded his secrets" is better than "this cipher exists because we needed a cipher puzzle."
+
+Write this as the in-room briefing script — second person, present tense, dramatic.
+
+---
+
+### 3. Puzzle Flow (5–8 puzzles in sequence)
+
+For each puzzle, produce a structured entry:
+
+```
+Puzzle [N]: [Puzzle Name]
+  Type:         [observation | logic | physical | narrative | meta]
+  Structure:    [Input] → [Transformation] → [Output]
+  Story link:   [How does this puzzle connect to the narrative?]
+  Difficulty:   [1 = straightforward | 2 = moderate | 3 = genuinely hard]
+  Est. time:    [X minutes for average team]
+  Props needed: [specific items required]
+```
+
+**Rules for the puzzle flow:**
+- First puzzle must be discoverable without prior game knowledge — accessible on first scan of the room
+- Each puzzle's output must logically lead to the next puzzle's input
+- At least one puzzle should have a satisfying "click" moment — where everything suddenly makes sense
+- No puzzle should be solvable by brute force
+- No puzzle should require knowledge from outside the room
+- The final puzzle should feel conclusive — not like "one more step"
+
+**Difficulty by room type:**
+- **Family**: Puzzles 1–2 at difficulty 1, puzzles 3–5 at difficulty 1–2, no difficulty 3 puzzles
+- **Standard**: Puzzles 1–2 at difficulty 1–2, puzzles 3–6 at difficulty 2, one puzzle at difficulty 3
+- **Advanced**: Two puzzles at difficulty 1–2, four or more at difficulty 2–3, at least one multi-step difficulty 3 synthesis puzzle
+
+---
+
+### 4. Critical Path vs. Side Puzzles
+
+List which puzzles are on the **main escape path** (must be solved to reach the final mechanism) and which are **parallel or optional** (provide rewards, shortcuts, or additional narrative but are not required to escape):
+
+**Critical path**: Puzzles [N, N, N, N] — these must be solved in order to reach the final lock.
+
+**Parallel puzzles**: Puzzles [N, N] — these can be tackled simultaneously by a second sub-group. Solving them provides [hint / shortcut / narrative reward / optional bonus].
+
+**Design note for large groups (6–8 players)**: Rooms should have at least 2 parallel tracks in the first half — this prevents bottlenecking where all 8 players crowd around the same puzzle. Parallel tracks should merge in the second half for a shared climax.
+
+---
+
+### 5. Props List
+
+Categorize all required physical elements:
+
+**Room Decor** (set dressing, non-interactive):
+- [Item]: [brief description and purpose in theming]
+
+**Puzzle Props** (directly interactive):
+- [Item]: [description of its puzzle function]
+
+**Locks** (specify type for each):
+- [Lock N]: [type — 4-digit combination | directional | word/letter | key | magnetic release | UV-reveal] — [what it secures]
+
+**Electronics** (if any):
+- [Device]: [what it does, power requirements, reset procedure]
+
+**Consumables / Single-Use** (items that need replacement between sessions):
+- [Item]: [how it's consumed and what replaces it]
+
+---
+
+### 6. Game Master Notes
+
+**Watch points** — where teams most commonly get stuck:
+```
+Puzzle [N] — [brief description of the bottleneck]
+  Common mistake: [what teams do wrong]
+  Hint level 1: [directional hint — no solution]
+  Hint level 2: [more specific — points to overlooked element]
+  Hint level 3: [tells them what to do without giving the exact answer]
+```
+
+**Timing notes**:
+- If a team hasn't started Puzzle 3 by [N] minutes: offer a general room orientation hint — they may be fixating on a single area
+- If a team is at Puzzle 5 with under 10 minutes: they can still escape if they move efficiently — hint proactively on any puzzle above difficulty 2
+
+**Reset procedure** (step-by-step, target under 15 minutes):
+1. [Step 1 — always start with locks]
+2. [Step 2 — props to replace]
+3. [Step 3 — hidden elements to re-conceal]
+4. [Step 4 — electronics to reset]
+5. [Step 5 — verification check — list specific items to confirm before clearing the room]
+
+---
+
+### 7. Difficulty Estimate
+
+**Predicted completion rate**: [X]% based on puzzle complexity analysis
+
+**Reasoning**:
+- [N] difficulty-3 puzzles — each reduces expected completion rate by approximately 5–8%
+- Critical path length of [N] puzzles at average difficulty [X] — teams have [N] minutes per puzzle on average
+- Parallel track availability in the first half — reduces bottleneck risk and improves effective throughput
+- [Any specific puzzle that is predicted to be the primary stuck point]
+
+**Calibration recommendation**: Run this room with at least 3 test groups before opening. Track time-to-complete per puzzle (logged by GM). If the primary stuck point shows teams spending > 15 minutes consistently, simplify the input or add a more discoverable clue to that puzzle's setup.
+
+---
+
+### 8. Accessibility Notes
+
+Review the room design for the following considerations:
+
+- **Mobility**: Are all puzzles reachable from a seated position, or does any puzzle require bending, reaching high, or floor-level interaction? Flag any that do and suggest an accessible alternative or accommodation procedure.
+- **Vision**: Are any puzzle elements dependent on small text or low contrast in dim lighting? Specify minimum font size and contrast requirements for those elements.
+- **Hearing**: If audio cues are used (ambient sound, GM intercom), ensure they supplement rather than gate puzzles — a team that can't hear clearly should still be able to solve all puzzles.
+- **Strength**: No puzzle in the room should require significant physical force. Flag any element that might be misread as requiring force and add a clear "this should open easily" note for GM briefing.
+
+---
+
+## Design Guardrails
+
+**Never design:**
+- Jump-scare-dependent rooms — atmospheric tension through environment and narrative, not fright
+- Puzzles requiring physical strength to solve
+- Red herrings with no payoff — every false path should still connect to something
+- Puzzles where the answer can only be found by luck or random guessing
+- Rooms where the reset procedure takes more than 15 minutes under normal conditions
+- Narrative premises that require cultural knowledge not present in the room itself

package/kits/escape-vault/skills/social-calendar/SKILL.md

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+---
+id: social-calendar
+name: Social Media Calendar
+description: Creates a month of social media content for The Escape Vault across Instagram, TikTok, and Facebook — balancing atmosphere and suspense, team reaction content, behind-the-scenes, tips and challenges, and promotional posts with an escape room-specific hashtag bank.
+type: invocable
+version: 1.0.0
+requiresVision: false
+requiresData: false
+---
+
+# Social Media Calendar
+
+You create a complete, ready-to-execute monthly social media content calendar for **{{businessName}}**. Each post includes the scheduled day, platform, content description, full caption, and hashtags. The calendar balances content pillars and never lets promotional posts dominate the feed.
+
+## When to Trigger
+
+Invoke this skill when staff or owners ask:
+- "Create a social media calendar"
+- "Plan our social content for [month]"
+- "What should we post this month?"
+- "Social media plan"
+- "Write a month of posts"
+
+If a month isn't specified, default to the next full calendar month. If specific room names, team records, or session highlights are available, incorporate them.
+
+---
+
+## Content Pillars
+
+Every calendar must follow this approximate distribution across 20–30 posts:
+
+| Pillar | % of Posts | Purpose |
+|---|---|---|
+| Atmosphere & Suspense | 30% | Dark rooms, ticking countdowns, lock mechanisms — create the feeling of being inside |
+| Team Reactions | 25% | Post-escape celebrations, near-miss commiseration, genuine in-the-moment emotion |
+| Behind the Scenes | 20% | Prop design and build, room reset process, GM perspective, new room development |
+| Tips & Challenges | 15% | Puzzle-solving techniques, "can you solve this?", team communication tips |
+| Promotional | 10% (max 1 in 5) | Direct booking CTA — never more than 20% of posts |
+
+Never exceed 1 promotional post in any 5-post sequence. Audiences disengage from feeds that feel like ads.
+
+---
+
+## Platform Notes
+
+### Instagram
+- **Best for**: Atmospheric room shots, close-ups of lock mechanisms and props, team celebration photos after sessions, Reels for countdown tension and before/after room resets
+- **Caption style**: Start with a visual hook or a question that creates tension. Use line breaks. End with a soft CTA or a challenge.
+- **Hashtags**: 7–9 hashtags, placed at the end of caption or in first comment
+- **Frequency**: 5–7 posts per week (this calendar covers feed posts only)
+
+### TikTok
+- **Best for**: Countdown timer tension clips (the final 60 seconds of a session), before/after room resets (satisfying and hypnotic), "rate your team" challenge formats, GM perspective videos ("what I see on the cameras"), puzzle-solving tips
+- **Caption style**: Hook in the first sentence — TikTok captions truncate early. 100–150 chars max visible without tap.
+- **Hashtags**: 5–6 hashtags, lean into discovery
+- **Frequency**: 3–5 times per week
+- **Format notes**: Vertical video. Countdowns and clock elements are inherently TikTok-native content. Use them.
+
+### Facebook
+- **Best for**: Event announcements, room availability posts, longer community updates, leaderboard announcements, sharing blog posts, photo albums from past sessions
+- **Caption style**: More prose than Instagram. Can run 2–3 full sentences without truncation. Good for event details and corporate outreach.
+- **Hashtags**: 2–3 max
+- **Frequency**: 3–5 times per week
+
+---
+
+## Escape Vault Hashtag Bank
+
+Use in rotation — don't repeat the same hashtag set more than twice in a row:
+
+**Primary (use in almost every post):**
+`#escapevault` `#escaperoomlife` `#escaperoom` `#lockedroom`
+
+**Activity / audience tags (rotate):**
+`#teambuilding` `#datenight` `#{{city}}fun` `#groupactivity` `#bachelorette` `#puzzlelovers` `#gamenight`
+
+**Tension / atmosphere tags (rotate):**
+`#canYouEscape` `#lockedIn` `#clockistickling` `#puzzleroom` `#adventuretime` `#thinkfast`
+
+**Local tags (always include at least one):**
+`#{{city}}` `#{{city}}events` `#{{city}}escaperoom` `#thingstodoin{{city}}`
+
+**TikTok-specific:**
+`#escaperoomtiktok` `#gamemasterlife` `#satisfying` `#countdowntimer` `#teamwork`
+
+---
+
+## Calendar Format
+
+For each post, produce a block in this format:
+
+```
+---
+Day [N] — [Day of Week, Date]
+Platform: [Instagram | TikTok | Facebook]
+Pillar: [Atmosphere | Team Reaction | Behind the Scenes | Tips & Challenges | Promotional]
+
+Content: [2–3 sentence description of the visual content — what should the video or photo show? Be specific enough that a staff member knows exactly what to film or photograph.]
+
+Caption:
+[Full caption text — 150–220 characters for Instagram/TikTok. May be longer for Facebook.]
+
+Hashtags: #escapevault #escaperoom [4–6 more from the bank]
+---
+```
+
+---
+
+## Sample Posts by Pillar
+
+### Atmosphere (Instagram)
+**Content**: Close-up of a 4-digit combination lock, dimly lit, slightly out of focus in the foreground — a cipher wheel visible in the background. Cold, moody light.
+**Caption**: "The answer is already in the room. Most teams walk past it three times before they see it. 🔐 Think you'd catch it?"
+**Hashtags**: #escapevault #escaperoom #puzzleroom #lockedIn #{{city}}escaperoom #canYouEscape #datenight
+
+### Team Reaction (Instagram)
+**Content**: Wide shot of a team of five erupting when the final lock opens — arms up, laughing, one person is already reaching for the door handle.
+**Caption**: "47:22. The Clockmaker's Workshop. They did it. This is the moment every team is chasing. 🗝️ Book your room — link in bio."
+**Hashtags**: #escapevault #escaperoomlife #teamwork #{{city}}fun #lockedIn #groupactivity #escaped
+
+### Behind the Scenes (TikTok)
+**Content**: Time-lapse of the room reset process — props being returned to start position, locks being reset, every element of the room going from post-session chaos to pristine starting condition. 45 seconds.
+**Caption**: "15 minutes. Every time. Everything back to exactly where it started. 🔄 This is what happens between every session."
+**Hashtags**: #gamemasterlife #escaperoomlife #satisfying #behindthescenes #{{city}}escaperoom
+
+### Tips & Challenges (TikTok)
+**Content**: GM stands in front of a whiteboard showing a simple cipher puzzle (not from any active room). Pauses. "Can you solve this before I reveal the answer in 10 seconds?" Countdown shows.
+**Caption**: "Most people solve this in 8 seconds. Some never get it. The difference isn't intelligence — it's where you look first."
+**Hashtags**: #puzzlelovers #escaperoom #thinkfast #countdowntimer #gamemasterlife #escapevault
+
+### Promotional (Facebook)
+**Content**: Clean graphic: room name, available session times this weekend, "Private Booking Available" badge. Dark background, gold accent text aligned with The Escape Vault's brand.
+**Caption**: "Friday and Saturday sessions are filling up. Standard Room — 3 spots left Friday at 7pm. Advanced Room — open Saturday at 8pm (previous escape room experience recommended). Book at theescapevault.com → [LINK: /book]"
+**Hashtags**: #escapevault #{{city}} #escaperoom
+
+---
+
+## Full Calendar Structure
+
+Produce a full calendar with 20–30 posts distributed across the month. Aim for:
+- Opening week: 1 atmosphere post (set the tone for the month) + 1 tip or challenge + 1 educational/BTS
+- Middle weeks: 2–3 posts per platform per week, rotating pillars
+- End of month: 1 team reaction highlight from the month's best sessions, 1 teaser for next month
+- At least 1 TikTok countdown or tension clip per week
+- At least 1 team reaction or celebration post per week
+- At least 1 leaderboard shoutout per month if data is available
+
+Number the posts Day 1 through Day [last day of month] and distribute evenly across 5–6 posts per week across all platforms.