odoo-forge-bundle 0.1.0

package/payload/skills/odoo18-docs/references/docs/applications/websites/website/pages/seo.md

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+---
+title: "Search Engine Optimization (SEO)"
+source_url: "https://docs.odoo.sbggai.top/applications/websites/website/pages/seo.html"
+---
+
+================================
+# Search Engine Optimization (SEO)
+
+Search Engine Optimization, often abbreviated as SEO, is a digital marketing strategy to improve a
+website's visibility and ranking in search engine results (e.g., in Google). It involves optimizing
+various elements on your website, including its content, social sharing, URLs, images, and page
+speed.
+
+> **note**:
+>    - Odoo provides several modules to help you build your website content, such as
+     :doc:`eCommerce <../../ecommerce>`, :doc:`Blog <../../blog>`, :doc:`eLearning
+     <../../elearning>`, and :doc:`Forum <../../forum>`.
+   - All Odoo :doc:`themes <../web_design/themes>` rely on the CSS Framework [Bootstrap
+     ](https://getbootstrap.com/) to render efficiently according to the device: desktop, tablet,
+     or mobile, which positively impacts ranking in search engines.
+
+# Content optimization
+
+To optimize a webpage's SEO, access the page, then go to :menuselection:`Website --> Site -->
+Optimize SEO`.
+
+.. image:: seo/optimize-seo.png
+   :alt: Optimize SEO
+
+## Meta tags
+
+Meta tags are HTML elements that provide information about a webpage to search engines and website
+visitors. They play a crucial role in SEO by helping search engines understand the content and
+context of a webpage and attract visitors with appealing content. There are two types of meta tags
+in Odoo:
+
+- :guilabel:`Title` tags specify a webpage's title and are displayed as a clickable link in search
+  engine results. They should be concise, descriptive, and relevant to the page's content. You can
+  update the title tag of your webpage or keep it empty to use the default value based on the page’s
+  content.
+
+- :guilabel:`Description` tags summarize the webpage's content, often displayed in search engine
+  results below the title. They are used to encourage the user to visit the page. You can update
+  the description tag of your webpage or keep it empty to use the default value based on the page’s
+  content.
+
+> **note**:
+>    The :guilabel:`Preview` card displays how the title and description tags should appear in search
+   results. It also includes the URL of your page.
+
+## Keywords
+
+Keywords are one of the main elements of SEO. A website that is well optimized for search engines
+speaks the same language as potential visitors, with keywords for SEO helping them to connect to
+your site.
+
+You can enter the keywords you consider essential in the :guilabel:`Keyword` field and click
+:guilabel:`ADD` to see how they are used at different levels in your content (H1, H2, page title,
+page description, page content) and the related searches in Google. The tool also suggests relevant
+keywords to drive your web traffic. The more keywords are present on your webpage, the better.
+
+> **tip**:
+>    It is strongly recommended to only use one H1 title per page for SEO.
+
+## Image for social share
+
+When you share your page on social media, your logo image is selected, but you can upload any other
+image by clicking the upward arrow.
+
+> **Note**:
+>    - The :guilabel:`Social Preview` card displays how the page's information would appear when
+     shared.
+   - If you change the title of a blog post or the name of a product, the changes apply
+     automatically everywhere on your website. The old link still functions when external websites
+     use a :ref:`301 redirect <website/URL-redirection>`, maintaining the SEO link juice.
+
+# Images
+
+The size of images has a significant impact on page speed, which is an essential criterion for
+search engines to optimize SEO ranking.
+
+> **tip**:
+>    Compare how your website ranks using [Google Page Speed ](https://pagespeed.web.dev/?utm_source=psi&utm_medium=redirect)
+   or [Pingdom Website Speed Test ](https://tools.pingdom.com/).
+
+Odoo automatically compresses uploaded images and converts them to `Webp`. With this file format,
+photos are smaller, which increases the page loading speed and, therefore, gives a better ranking in
+SEO. All images used in Odoo official :doc:`themes <../web_design/themes>` are also compressed by
+default. If you are using a third-party theme, it may provide images that are not compressed
+efficiently.
+
+**To modify an image** from your website, select the image, click :guilabel:`Edit`, then go to the
+:guilabel:`Customize` tab, and adapt the :guilabel:`Format` in the :guilabel:`Image` section.
+
+.. image:: seo/image-format.png
+   :alt: automated image compression
+
+> **important**:
+>    Alt tags are used to provide context to what an image is displaying, informing search engine
+   crawlers and allowing them to index an image correctly. Adding alt tags keywords in the
+   :guilabel:`Description` field is essential from an SEO perspective. This description is added to
+   the HTML code of your image, and it is shown when the image cannot be displayed.
+
+# Advanced features
+
+## Structured data markup
+
+Structured data markup is used to generate rich snippets in search engine results. It is a way for
+websites to send structured data to search engine robots, helping them understand your content and
+create well-presented search results.
+
+By default, Google supports many [rich snippets ](https://developers.google.com/search/blog/2009/05/introducing-rich-snippets)
+for content types, including Reviews, People, Products, Businesses, Events, and Organizations.
+
+Microdata is a set of tags, introduced with HTML5, that help search engines better understand your
+content and display it in a relevant way. Odoo implements microdata as defined in the schema.org
+[specification ](https://schema.org/docs/gs.html) for events, eCommerce products, forum posts, and
+contact addresses. This allows your product pages to be displayed in Google using extra information
+like the price and rating of a product:
+
+.. image:: seo/data-markup.png
+   :alt: snippets in search engine results
+
+## robots.txt
+
+A robots.txt file tells search engine crawlers which URLs the crawler can access on your site, to
+index its content. This is used mainly to avoid overloading your site with requests.
+
+When indexing your website, search engines take a first look at the robots.txt file. Odoo
+automatically creates one robot.txt file available on `mydatabase.odoo.com/robots.txt`.
+
+By editing a robots.txt file, you can control which site pages are accessible to search engine
+crawlers. To add custom instructions to the file, go to :menuselection:`Website --> Configuration
+--> Settings`, scroll down to the :guilabel:`SEO` section, and click :guilabel:`Edit robots.txt`.
+
+.. example::
+   If you do not want the robots to crawl the `/about-us` page of your site, you can edit the
+   robots.txt file to add `Disallow: /about-us`.
+
+## Sitemap
+
+The sitemap points out website pages and their relation to each other to search engine robots. Odoo
+generates a `/sitemap.xml` file, including all URLs. For performance reasons, this file is cached
+and updated every 12 hours.
+
+> **note**:
+>    If your website has a lot of pages, Odoo automatically creates a Sitemap Index file, respecting
+   the [sitemaps.org protocol ](http://www.sitemaps.org/protocol.html), grouping sitemap URLs in
+   45000 chunks per file.
+
+Every sitemap entry has three attributes that are computed automatically:
+
+- `<loc>`: the URL of a page.
+- `<lastmod>`: last modification date of the resource, computed automatically based on the related
+  object. For a page related to a product, this could be the last modification date of the product
+  or the page.
+- `<priority>`: modules may implement their priority algorithm based on their content (for example,
+  a forum might assign a priority based on the number of votes on a specific post). The priority of
+  a static page is defined by its priority field, which is normalized (16 is the default).
+
+> **tip**:
+>    To prevent pages from appearing in a sitemap, go to :menuselection:`Site --> Properties`, click
+   the :guilabel:`Publish` tab, and turn off the :guilabel:`Indexed` feature.
+
+     .. image:: seo/page-properties.png
+        :alt:  disabling the “Indexed” checkbox
+
+## Hreflang HTML tags
+
+Odoo automatically includes `hreflang` and `x-default` tags in the code of your website's
+multilingual pages. These HTML attributes are crucial in informing search engines about a specific
+page's language and geographical targeting.
+
+.. seealso::
+   :doc:`../configuration/translate`

package/payload/skills/odoo18-docs/references/docs/applications/websites/website/pages.md

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+---
+title: ""
+source_url: "https://docs.odoo.sbggai.top/applications/websites/website/pages.html"
+---
+
+:show-content:
+# 
+# Pages
+
+Odoo allows you to create pages for your website and customize their content and appearance to your
+needs.
+
+.. _website/page_type:
+
+**Static** pages have stable content, such as the homepage. You can manually create new ones, define
+their URLs, adapt their :ref:`properties <website/page_properties>`, etc. **Dynamic** pages, on the
+other hand, are generated dynamically. All pages generated automatically by Odoo, for example, when
+you install an app or module (e.g., `/shop` or `/blog`) or publish a new product or blog post, are
+dynamic pages and are therefore managed differently.
+
+# Page creation
+
+Website pages can be created from the **frontend** and the **backend**. To create a new website
+page, proceed as follows:
+
+  #. - Either open the **Website** app, click :guilabel:`+ New` in the top-right corner, then select
+       :guilabel:`Page`;
+     - Or go to :menuselection:`Website --> Site --> Pages` and click :guilabel:`New`.
+  #. Enter a :guilabel:`Page Title`; this title is used in the menu and the page's URL.
+  #. Click :guilabel:`Create`.
+  #. Customize the page's content and appearance using the website builder, then click
+     :guilabel:`Save`.
+  #. :ref:`Publish <website/un-publish-page>` the page.
+
+> **note**:
+>    Disable :guilabel:`Add to menu` if the page should not appear in the menu.
+
+# Page management
+
+.. _website/un-publish-page:
+
+## Publishing/unpublishing pages
+
+Pages need to be published to make them accessible to website visitors. To publish or unpublish a
+page, access it and toggle the switch in the upper-right corner from :guilabel:`Unpublished`
+to :guilabel:`Published`, or vice versa.
+
+.. image:: pages/un-published_toggle.png
+   :alt: Unpublished/Published toggle
+
+> **note**:
+>    It is also possible to:
+
+    - publish/unpublish a page from the :ref:`page properties <website/page_properties>`, where you
+      can define a publishing date and/or restrict the page's visibility if needed;
+    - publish/unpublish several pages at once: go to :menuselection:`Website --> Site --> Pages`,
+      select the pages, then click :guilabel:`Action` and select :guilabel:`Publish` or
+      :guilabel:`Unpublish`.
+
+## Homepage
+
+When you create a website, Odoo creates a dedicated :guilabel:`Home` page by default, but you can
+define any website page as your homepage. To do so, go to :menuselection:`Website --> Configuration
+--> Settings`, then, in the :guilabel:`Website info` section, define the URL of the desired page in
+the field :guilabel:`Homepage URL` (e.g., `/shop`).
+
+Alternatively, you can define any :ref:`static page <website/page_type>` as your homepage by going
+to :menuselection:`Website --> Site --> Properties`. Select the :guilabel:`Publish` tab and enable
+:guilabel:`Use as Homepage`.
+
+.. _website/page_properties:
+
+## Page properties
+
+To modify a :ref:`static page's <website/page_type>` properties, access the page you wish to
+modify, then go to :menuselection:`Site --> Properties`.
+
+The :guilabel:`Name` tab allows you to:
+
+- rename the page using the :guilabel:`Page Name` field;
+- modify the :guilabel:`Page URL`. In this case, you can redirect the old URL to the new one if
+  needed. To do so, enable :guilabel:`Redirect Old URL`, then select the :guilabel:`Type` of
+  :ref:`redirection <website/URL-redirection>`:
+
+  - :guilabel:`301 Moved permanently`: to redirect the page permanently;
+  - :guilabel:`302 Moved temporarily`: to redirect the page temporarily.
+
+  .. image:: pages/page-redirection.png
+     :alt: Redirect old URL
+
+You can further adapt the page's properties in the :guilabel:`Publish` tab:
+
+- :guilabel:`Show in Top Menu`: Disable if you don't want the page to appear in the menu;
+- :guilabel:`Use as Homepage`: Enable if you want the page to be the homepage of your website;
+- :guilabel:`Indexed`: Disable if you don't want the page to be shown in search engine results;
+- :guilabel:`Published`: Enable to publish the page;
+- :guilabel:`Publishing Date`: To publish the page at a specific moment, select the date,
+  click the clock icon to set the time, then click the green check mark to validate your selection.
+- :guilabel:`Visibility`: Select who can access the page:
+
+  - :guilabel:`All`
+  - :guilabel:`Signed In`
+  - :guilabel:`Restricted Group`: Select the :doc:`user access group(s)
+    </applications/general/users/access_rights>` in the :guilabel:`Authorized group` field.
+  - :guilabel:`With Password`: Enter the password in the :guilabel:`Password` field.
+
+> **tip**:
+>    *Some* of these properties can also be modified from :menuselection:`Website --> Site --> Pages`.
+
+### Duplicating pages
+
+To duplicate a page, access the page, then go to :menuselection:`Site --> Properties` and click
+:guilabel:`Duplicate Page`. Enter a :guilabel:`Page Name`, then click :guilabel:`OK`. By default,
+the new page is added after the duplicated page in the menu, but you can remove it from the menu or
+change its position using the :doc:`menu editor <pages/menus>`.
+
+.. _website/delete-page:
+
+### Deleting pages
+
+To delete a page, proceed as follows:
+
+#. Access the page, then go to :menuselection:`Site --> Properties` and click :guilabel:`Delete
+   Page`.
+#. A pop-up window appears on the screen with all links referring to the page you want to delete,
+   organized by category. To ensure website visitors don't land on a 404 error page, you must update
+   all the links on your website referring to the page. To do so, expand a category, then click on a
+   link to open it in a new window. Alternatively, you can set up a :ref:`redirection
+   <website/URL-redirection>` for the deleted page.
+#. Once you have updated the links (or set up a :ref:`redirection <website/URL-redirection>`),
+   select the :guilabel:`I am sure about this` check box, then click :guilabel:`OK`.
+
+.. _website/URL-redirection:
+
+## URL redirect mapping
+
+URL redirect mapping consists in sending visitors and search engines to a URL different from
+the one they initially requested. This technique is used, for example, to prevent broken links when
+you :ref:`delete a page <website/delete-page>`, :ref:`modify its URL <website/page_properties>`, or
+migrate your site from another platform to an Odoo :doc:`domain <configuration/domain_names>`. It
+can also be used to improve :doc:`pages/seo`.
+
+To access existing URL redirections and create new ones, :doc:`activate the developer mode
+</applications/general/developer_mode>` and go to :menuselection:`Website --> Configuration -->
+Redirects`.
+
+> **note**:
+>    - A redirect record is added automatically every time you :ref:`modify a page's URL
+     <website/page_properties>` and enable :guilabel:`Redirect Old URL`.
+   - You can set up redirections for :ref:`static and dynamic pages <website/page_type>`.
+
+To create a new redirection, click the :guilabel:`New` button, then fill in the fields:
+
+- :guilabel:`Name`: Enter a name to identify the redirect.
+- :guilabel:`Action`: Select the type of redirection:
+
+   - :guilabel:`404 Not found`: visitors are redirected to a 404 error page when they try to access
+     an unpublished or deleted page.
+   - :guilabel:`301 Moved Permanently`: for permanent redirections of unpublished or deleted
+     :ref:`static pages <website/page_type>`. The new URL is shown in search engine results, and the
+     redirect is cached by browsers.
+   - :guilabel:`302 Moved Temporarily`: for short-term redirections, for example, if you are
+     redesigning or updating a page. The new URL is neither cached by browsers nor shown in search
+     engine results.
+   - :guilabel:`308 Redirect/Rewrite`: for permanent redirections of existing :ref:`dynamic pages
+     <website/page_type>`. The URL is renamed; the new name is shown in search engine results and is
+     cached by browsers. Use this redirect type to rename a dynamic page, for example, if you wish
+     to rename `/shop` into `/market`.
+
+- :guilabel:`URL from`: Enter the URL to be redirected (e.g., `/about-the-company`) or search for
+  the desired :ref:`dynamic page <website/page_type>` and select it from the list.
+- :guilabel:`URL to`: For 301, 302, and 308 redirects, enter the URL to be redirected to. If you want
+  to redirect to an external URL, include the protocol (e.g., `https://`).
+- :guilabel:`Website`: Select a specific website.
+- :guilabel:`Sequence`: To define the order in which redirections are performed, e.g., in the case
+  of redirect chains (i.e., a series of redirects where one URL is redirected to another one, which
+  is itself further redirected to another URL).
+
+Toggle the :guilabel:`Activate` switch to deactivate the redirection.
+
+> **important**:
+>    404, 301, and 302 redirections are meant to migrate traffic from
+   :ref:`unpublished <website/un-publish-page>` or :ref:`deleted <website/delete-page>` pages
+   to *new* pages, while the 308 redirect is used for *permanent* redirections of *existing* pages.
+
+.. seealso::
+   - [Google documentation on redirects and search ](https://developers.google.com/search/docs/crawling-indexing/301-redirects)
+   - :doc:`pages/seo`
+
+.. toctree::
+   :titlesonly:
+
+   pages/menus
+   pages/seo

package/payload/skills/odoo18-docs/references/docs/applications/websites/website/reporting/analytics.md

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+---
+title: "Website analytics"
+source_url: "https://docs.odoo.sbggai.top/applications/websites/website/reporting/analytics.html"
+---
+
+=================
+# Website analytics
+
+Website analytics helps website owners monitor how people use their site. It provides data on
+visitor demographics, behavior, and interactions, helping improve websites and marketing strategies.
+
+You can track your Odoo website's traffic using :ref:`analytics/plausible` or
+:ref:`analytics/google-analytics`. We recommend using Plausible.io as it is privacy-friendly,
+lightweight, and easy to use.
+
+The Plausible Analytics dashboard is also integrated into Odoo and can be accessed
+via :menuselection:`Website --> Reporting --> Analytics`.
+
+.. _analytics/plausible:
+
+# Plausible.io
+
+Odoo hosts its own Plausible.io server and provides a free and ready-to-use Plausible.io
+solution for **Odoo Online** databases that use the odoo.com domain. Odoo automatically creates and sets up
+your account. Start using it by going to :menuselection:`Website --> Reporting --> Analytics`.
+
+> **note**:
+>    - If you use a custom :doc:`domain name <../configuration/domain_names>` (e.g., `example.com`), you need to
+     create your own Plausible.io account and subscription.
+   - **If you already have a Plausible.io account** and you want to connect it to your Odoo Online
+     database, you must create two `ir.config.parameters` to use Plausible.io's servers. To do so,
+     enable the :ref:`developer mode <developer-mode>` and go to :menuselection:`General Settings -->
+     Technical --> System Parameters`. Click :guilabel:`New` and fill in the following :guilabel:`Key`
+     and :guilabel:`Value` fields:
+
+     .. list-table::
+        :header-rows: 1
+
+        * - Key
+          - Value
+        * - `website.plausible_script`
+          - `https://plausible.io/js/plausible.js`
+        * - `website.plausible_server`
+          - `https://plausible.io`
+
+   Then, follow the steps below to connect your existing account with Plausible.io servers.
+
+If your database is hosted on **Odoo.sh** or **On-premise**, or if you wish to use your own
+Plausible.io account, proceed as follows:
+
+#. Create or sign in to a Plausible.io account using the following link: `<https://plausible.io/register>`_.
+#. If you are creating a new account, go through the registration and activation steps. On the :guilabel:`Add website
+   info` page, add the :guilabel:`Domain` of your website without including `www` (e.g.,
+   `example.odoo.com`) and change the :guilabel:`Reporting Timezone`, if necessary. Click
+   :guilabel:`Install Plausible` to proceed to the next step. Ignore the :guilabel:`Manual installation`
+   instructions and click :guilabel:`Start collecting data`.
+#. Once done, click the Plausible.io logo in the upper-left part of the page to access your [list of
+   websites ](https://plausible.io/sites), then click the :icon:`fa-ellipsis-v` (:guilabel:`ellipsis`) icon next to the
+   website and select :icon:`fa-cog` :guilabel:`Settings` from the drop-down menu.
+
+   .. image:: analytics/plausible-gear-icon-settings.png
+      :alt: Click the gear icon in the list of websites.
+
+#. In the sidebar, select :guilabel:`Visibility`, then click :guilabel:`Add Shared link`.
+#. Enter a :guilabel:`Name`, leave the :guilabel:`Password (optional)` field empty, as the Plausible analytics
+   dashboard integration in Odoo does not support it, then click :guilabel:`Create shared link`.
+
+#. Copy the shared link.
+
+   .. image:: analytics/plausible-copy-shared-link.png
+      :alt: Copy the shared link URL from Plausible.io
+
+#. In Odoo, go to :menuselection:`Website --> Configuration --> Settings`.
+#. In the :guilabel:`SEO` section, enable :guilabel:`Plausible Analytics`, then paste the
+   :guilabel:`Shared Link Auth` and click :guilabel:`Save`.
+
+> **tip**:
+>    If you have :doc:`multiple websites <../configuration/multi_website>`, add your websites to your
+   Plausible.io account by going to `<https://plausible.io/sites>`_ and clicking :guilabel:`+ Add
+   Website`. In Odoo, in the **Website settings**, make sure to select the website in the
+   :guilabel:`Settings of Website` field at the top of the page before pasting the :guilabel:`Shared link`.
+
+> **note**:
+>    Odoo automatically pushes two custom goals: `Lead Generation` and `Shop`.
+
+.. seealso::
+   [Plausible Analytics documentation ](https://plausible.io/docs)
+
+.. _analytics/google-analytics:
+
+# Google Analytics
+
+To follow your Odoo website's traffic with Google Analytics:
+
+#. Create or sign in to a Google account using the following link: `<https://analytics.google.com>`_.
+#. - If you are setting up Google Analytics for the first time, click :guilabel:`Start measuring`
+     and go through the account creation step.
+   - If you already have a Google Analytics account, sign in and click the :icon:`fa-cog` icon in the
+     bottom-left corner of the page to access the **Admin** page. Then, click :guilabel:`+ Create` and select
+     :guilabel:`Property` from the drop-down menu.
+
+#. Complete the next steps: [property creation ](https://support.google.com/analytics/answer/9304153?hl=en/&visit_id=638278591144564289-3612494643&rd=2#property),
+   business details and business objectives.
+#. When you reach the **Data collection** step, choose the :guilabel:`Web` platform.
+
+   .. image:: analytics/GA-platform.png
+      :alt: Choose a platform for your Google Analytics property.
+
+#. Set up your data stream: Specify your :guilabel:`Website URL` and a :guilabel:`Stream name`, then
+   click :guilabel:`Create & continue`.
+#. Copy the :guilabel:`Measurement ID`.
+
+   .. image:: analytics/GA-measurement-id.png
+      :alt: Measurement ID in Google Analytics.
+
+#. In Odoo, go to :menuselection:`Website --> Configuration --> Settings`.
+#. In the :guilabel:`SEO` section, enable :guilabel:`Google Analytics`, then paste the
+   :guilabel:`Measurement ID` and click :guilabel:`Save`.
+
+> **tip**:
+>    If you have :doc:`multiple websites <../configuration/multi_website>` with separate domains, it
+   is recommended to create [one property ](https://support.google.com/analytics/answer/9304153?hl=en/&visit_id=638278591144564289-3612494643&rd=2#property)
+   per domain. In Odoo, in the **Website settings**, make sure to select the website in the
+   :guilabel:`Settings of Website` field at the top of the page before pasting the :guilabel:`Measurement ID`.
+
+.. seealso::
+   [Google documentation on setting up Analytics for a website
+   ](https://support.google.com/analytics/answer/1008015?hl=en/)
+
+.. _analytics/google-tag-manager:
+
+# Google Tag Manager
+
+Google Tag Manager is a tag management system that allows you to easily update
+measurement codes and related code fragments, collectively known as tags on your website or mobile
+app, directly through the code injector.
+
+> **note**:
+>    :abbr:`GTM (Google Tag Manager)` is not an analytics tool and does not offer reporting features;
+   it is used to collect data and works alongside Google Analytics to provide more detailed insights.
+   In order to use GTM properly, it is recommended to configure Google Analytics as well.
+
+   For more information refer to the [documentation on linking Google Analytics and
+   Google Tag Manager ](https://support.google.com/tagmanager/answer/9442095?hl=en).
+
+> **warning**:
+>    - Some GTM tags use data layers (e.g., advanced eCommerce tracking data layers) to retrieve
+     variables and send them to Google Analytics. Data layers are currently not managed in Odoo.
+   - Google Tag Manager may not be compliant with local data protection regulations.
+
+To configure GTM, proceed as follows:
+
+#. Create or sign in to a Google account by going to https://tagmanager.google.com/.
+
+#. In the :guilabel:`Accounts` tab, click :guilabel:`Create Account`.
+
+#. Enter an :guilabel:`Account Name` and select the account's :guilabel:`Country`.
+
+#. Enter your website's URL in the :guilabel:`Container name` field and select the :guilabel:`Target
+   platform`.
+
+#. Click :guilabel:`Create` and agree to the Terms of Service.
+
+#. Copy the `<head>` and `<body>` codes from the popup window. Then, go to your website, click
+   :guilabel:`Edit`, go to the :guilabel:`Theme` tab, scroll down to the
+   :guilabel:`Advanced` section, then click :guilabel:`<head>` and :guilabel:`</body>` next to
+   :guilabel:`Code Injection` to paste the codes.
+
+   .. image:: analytics/gtm-codes.png
+      :alt: Install Google Tag Manager
+
+> **note**:
+>    The data is collected in the marketing tools used to monitor the website (e.g., Google Analytics,
+   Plausible, Facebook Pixel), not in Odoo.
+
+.. seealso::
+   [Setting up click triggers on Google
+   ](https://support.google.com/tagmanager/answer/7679320?hl=en&ref_topic=7679108&sjid=17684856364781654579-EU)

package/payload/skills/odoo18-docs/references/docs/applications/websites/website/reporting/link_tracker.md

@@ -0,0 +1,74 @@
+---
+title: "Link tracker"
+source_url: "https://docs.odoo.sbggai.top/applications/websites/website/reporting/link_tracker.html"
+---
+
+============
+# Link tracker
+
+The link tracker allow you to create tracked links to measure your marketing campaigns'
+effectiveness. They let you determine which channels bring you the most visitors and make informed
+decisions.
+
+# Configuration
+
+The :guilabel:`Link Tracker` module is not installed by default. You need to enable the
+:guilabel:`Email Marketing` option by going to :menuselection:`Website --> Configuration -->
+Settings.` Alternatively, you can :doc:`install <../../../general/apps_modules>` the :guilabel:`Link
+Tracker` module itself or one of the marketing apps.
+
+# Create a traceable URL
+
+To create and manage tracked links, navigate to :menuselection:`Website --> Site --> Link Tracker`.
+Fill in the following information and click :guilabel:`Get tracked link` to generate a tracking URL.
+
+#. :guilabel:`URL`: The URL which is the target of the campaign. It is automatically populated with
+   the URL from where you access the menu.
+
+#. :guilabel:`Campaign`: The specific campaign the link should be associated with. This parameter is
+   used to distinguish the different campaigns.
+
+#. :guilabel:`Medium`: The medium describes the category or method through which the visitor arrives
+   at your site, such as organic search, paid search, social media ad, email, etc.
+
+#. :guilabel:`Source`: The source identifies the precise platform or website that referred the
+   visitor, such as a search engine, a newsletter, or a website.
+
+.. image:: link_tracker/create-link-tracker.png
+   :alt: Create a link tracker URL
+
+The :guilabel:`Campaign`, :guilabel:`Medium`, and :guilabel:`Source` are called :abbr:`UTM (Urchin
+Tracking Module)` parameters. They are incorporated in the tracked URL.
+
+## Website visibility
+
+You can use the :abbr:`UTM (Urchin Tracking Module)` parameters to hide or show building blocks for
+specific audiences. To achieve this, click the :guilabel:`Edit` button on your website, select a
+building block, go to the :guilabel:`Customize` tab, scroll down to :guilabel:`Visibility`, and
+click :guilabel:`Conditionally`.
+
+.. image:: link_tracker/conditional-visibility.png
+   :alt: Use the conditional visibility to display site elements to specific audiences.
+
+For each parameter available in the :ref:`Visibility <building_blocks/visibility>` section, you can
+choose :guilabel:`Visible for` or :guilabel:`Hidden for` and select the record you want from the
+dropdown list.
+
+# Tracked links overview
+
+To get an overview of your tracked links, go to :menuselection:`Website --> Site --> Link Tracker`
+and scroll down to :guilabel:`Your tracked links` section.
+
+.. image:: link_tracker/your-tracked-links.png
+   :alt: Get an overview of all the links you track.
+
+## Statistics
+
+To measure the performance of tracked links, click the :guilabel:`Stats` button.
+
+.. image:: link_tracker/statistics.png
+   :alt: View the statistics related to a specific tracked link.
+
+Scroll down to the :guilabel:`Statistics` section to get an overview of the number of clicks of your
+tracked links. You can display information for a specific period by clicking the
+:guilabel:`All Time`, :guilabel:`Last Month`, or :guilabel:`Last Week` options.

package/payload/skills/odoo18-docs/references/docs/applications/websites/website/reporting.md

@@ -0,0 +1,14 @@
+---
+title: ""
+source_url: "https://docs.odoo.sbggai.top/applications/websites/website/reporting.html"
+---
+
+:nosearch:
+# 
+# Reporting
+
+.. toctree::
+   :titlesonly:
+
+   reporting/analytics
+   reporting/link_tracker