sinapse-ai 1.0.0

package/squad-commercial/tasks/apply-value-equation.md

@@ -0,0 +1,132 @@
+---
+task: apply-value-equation
+responsavel: "@cs-offer-designer"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Apply Value Equation
+
+## Metadata
+- **Squad:** squad-commercial
+- **Agent:** Mint (cs-offer-designer)
+- **Complexity:** Advanced
+
+## Objetivo
+Aplicar a Value Equation de Hormozi a uma oferta — maximizar Dream Outcome e Perceived Likelihood, minimizar Time Delay e Effort para criar uma oferta irresistivel.
+
+## Entrada
+- Target offer/service
+- ICP and persona data
+- Current offer structure
+- Client feedback and objections
+
+## Passos
+
+### 1. Value Equation Framework
+```
+Value = (Dream Outcome × Perceived Likelihood of Achievement)
+        / (Time Delay × Effort & Sacrifice)
+
+To INCREASE value:
+  ↑ Make Dream Outcome bigger and more specific
+  ↑ Increase Perceived Likelihood (proof, guarantees)
+  ↓ Reduce Time Delay (faster results, quick wins)
+  ↓ Reduce Effort & Sacrifice (done-for-you, automation)
+```
+
+### 2. Current State Assessment
+| Lever | Current Score (1-10) | Evidence | Improvement Opportunity |
+|-------|---------------------|---------|------------------------|
+| Dream Outcome | | How big/specific is the promise? | |
+| Perceived Likelihood | | What proof/guarantees exist? | |
+| Time Delay | | How fast do they see results? | |
+| Effort & Sacrifice | | How much work do they do? | |
+
+### 3. Dream Outcome Maximization
+| Current Promise | Upgraded Promise | Why Better |
+|----------------|-----------------|-----------|
+| "We'll improve your marketing" | "We'll generate 50 qualified leads/month within 90 days" | Specific, measurable, time-bound |
+
+Techniques:
+- Make it specific (numbers, timeframes)
+- Make it vivid (paint the after picture)
+- Make it aspirational (what they really want, not what they say)
+- Frame as transformation (before → after)
+
+### 4. Perceived Likelihood Boosters
+| Booster | Description | Implementation |
+|---------|-----------|---------------|
+| Case studies | Similar company, similar result | 3+ case studies per vertical |
+| Testimonials | Client quotes with specific numbers | Video preferred |
+| Guarantee | Risk reversal (money-back, performance) | Design specific guarantee |
+| Process transparency | Show the methodology step by step | Visual process diagram |
+| Team credentials | Expert profiles and track record | Team page with results |
+| Social proof | Logos, numbers, awards | "Trusted by X companies" |
+
+### 5. Time Delay Reduction
+| Current Timeline | Quick Win (Week 1) | First Result (30d) | Full Result |
+|-----------------|-------------------|-------------------|-------------|
+| | | | |
+
+Design "quick wins" that deliver visible value within first 7 days.
+
+### 6. Effort Reduction
+| Client Effort | Current | Ideal | How to Reduce |
+|-------------|---------|-------|--------------|
+| Time investment | hrs/week | hrs/week | Automation, done-for-you |
+| Decisions required | #/week | #/week | Recommend vs ask |
+| Technical setup | hours | hours | Template, concierge |
+| Learning curve | weeks | days | Onboarding, training |
+
+### 7. Grand Slam Offer Stack
+```
+CORE OFFER: [Main deliverable]
+  Value: R$ [perceived value]
+
+BONUS 1: [Addresses specific fear/objection]
+  Value: R$ [perceived value]
+
+BONUS 2: [Accelerates results]
+  Value: R$ [perceived value]
+
+BONUS 3: [Reduces effort]
+  Value: R$ [perceived value]
+
+GUARANTEE: [Risk reversal]
+
+TOTAL PERCEIVED VALUE: R$ [sum]
+INVESTMENT: R$ [price]
+VALUE MULTIPLE: [perceived value / price] = Xx
+```
+
+## Saida
+- Value Equation analysis for the offer
+- Specific improvements per lever
+- Grand Slam Offer stack designed
+- Before/after comparison
+
+## Validacao
+- [ ] All 4 levers assessed and improved
+- [ ] Dream Outcome is specific and measurable
+- [ ] At least 3 proof elements included
+- [ ] Quick win identified (first 7 days)
+- [ ] Effort explicitly reduced

package/squad-commercial/tasks/architect-upsell-path.md

@@ -0,0 +1,103 @@
+---
+task: architect-upsell-path
+responsavel: "@cs-offer-designer"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Architect Upsell Path
+
+## Metadata
+- **Squad:** squad-commercial
+- **Agent:** Mint (cs-offer-designer)
+- **Complexity:** Standard
+
+## Objetivo
+Arquitetar caminhos de upsell e cross-sell entre servicos — desenhar a jornada de expansao natural do cliente, desde oferta inicial ate portfolio completo.
+
+## Entrada
+- Service tier structure
+- Offer portfolio
+- Client journey data
+- Expansion triggers (from Bond)
+
+## Passos
+
+### 1. Value Ladder Design (Russell Brunson)
+```
+LEVEL 5: R$ [High]  ─── Strategic Retainer / Ongoing Advisory
+                         (Continuity — recurring revenue)
+    ↑
+LEVEL 4: R$ [High]  ─── Enterprise Solution / Full Scope
+                         (Profit Maximizer — highest margin)
+    ↑
+LEVEL 3: R$ [Mid]   ─── Growth Package / Core Engagement
+                         (Core Offer — primary revenue driver)
+    ↑
+LEVEL 2: R$ [Low]   ─── Starter Package / Quick Win
+                         (Frontend Offer — gets them in the door)
+    ↑
+LEVEL 1: R$ 0       ─── Free Audit / Assessment / Lead Magnet
+                         (Lead Gen — builds trust and demonstrates value)
+```
+
+### 2. Cross-Sell Map
+| Current Service | Natural Cross-Sell | Trigger | Timing |
+|----------------|-------------------|---------|--------|
+| [Service A] | [Service B] | [What indicates need] | [After X months] |
+| [Service B] | [Service C] | | |
+
+### 3. Upsell Triggers & Playbooks
+| Trigger | Current Tier | Upsell To | Playbook |
+|---------|-------------|----------|---------|
+| Usage exceeds tier limits | Starter | Growth | Show usage data → ROI of Growth |
+| Positive ROI demonstrated | Growth | Enterprise | QBR results → strategic pitch |
+| New stakeholder engaged | Any | Cross-sell | Discovery → adjacent service |
+| Budget cycle approaching | Any | Higher tier | Business case for next fiscal |
+| Competitor threat | Any | Bundle discount | Retention + expansion combo |
+
+### 4. Bundle Strategy
+| Bundle | Services Included | Individual Total | Bundle Price | Discount | Target |
+|--------|------------------|-----------------|-------------|---------|--------|
+| Growth Pack | A + B | R$ | R$ | % | Mid-market |
+| Enterprise Suite | A + B + C + D | R$ | R$ | % | Enterprise |
+
+### 5. Expansion Revenue Targets
+| Metric | Target |
+|--------|--------|
+| Expansion Rate | 25-35% of eligible accounts annually |
+| Upsell Win Rate | 50-60% (existing relationships) |
+| Cross-Sell Win Rate | 30-40% |
+| Average Expansion Value | R$ per account |
+| NRR Contribution | NRR > 110% |
+
+## Saida
+- Value Ladder visualization
+- Cross-sell map with triggers
+- Upsell playbooks per tier transition
+- Bundle strategy
+- Expansion targets
+
+## Validacao
+- [ ] Value Ladder has 4-5 levels
+- [ ] Every service has at least 1 cross-sell path
+- [ ] Upsell triggers are specific and measurable
+- [ ] Expansion targets align with NRR goals

package/squad-commercial/tasks/audit-business-health.md

@@ -0,0 +1,97 @@
+---
+task: audit-business-health
+responsavel: "@cs-business-auditor"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Audit Business Health
+
+## Metadata
+- **Squad:** squad-commercial
+- **Agent:** Audit (cs-business-auditor)
+- **Complexity:** Standard
+
+## Objetivo
+Conduzir auditoria completa de saude do negocio usando os 6 pilares Hormozi: oferta, funil, vendas, fulfillment, retencao, referral. Identificar o pilar mais fraco (constraint) e gerar recomendacoes priorizadas.
+
+## Entrada
+- Business overview (modelo de negocio, mercado, segmento)
+- Revenue data (MRR/ARR, growth rate, churn)
+- Funnel metrics (traffic, conversion rates por estagio)
+- Sales data (win rate, cycle time, deal size)
+- Client data (NPS, retention rate, LTV)
+- Current offer portfolio
+
+## Passos
+
+### 1. Pillar Assessment (Score 1-10 each)
+| Pillar | Score | Evidence | Critical Issue |
+|--------|-------|----------|---------------|
+| 1. Offer | /10 | | |
+| 2. Funnel | /10 | | |
+| 3. Sales | /10 | | |
+| 4. Fulfillment | /10 | | |
+| 5. Retention | /10 | | |
+| 6. Referral | /10 | | |
+| **TOTAL** | **/60** | | |
+
+### 2. Constraint Identification (Theory of Constraints)
+```
+1. Which pillar scored lowest? → This is your primary constraint
+2. What is the throughput at this constraint? (leads/deals/clients per month)
+3. What would happen if this constraint was removed? (revenue impact)
+4. What is currently limiting this constraint? (root cause)
+5. What is the cost of NOT fixing it? (per month)
+```
+
+### 3. Revenue Leak Analysis
+| Leak Point | Monthly Impact | Root Cause | Fix Difficulty |
+|-----------|---------------|-----------|---------------|
+| | R$ | | H/M/L |
+
+### 4. Growth Opportunity Map
+| Opportunity | Revenue Potential | Time to Impact | Investment | Priority |
+|------------|------------------|---------------|-----------|----------|
+| | R$/month | weeks/months | R$ | P0/P1/P2 |
+
+### 5. Recommendations (Top 5)
+| # | Recommendation | Pillar | Impact | Effort | Priority |
+|---|---------------|--------|--------|--------|----------|
+| 1 | | | | H/M/L | P0 |
+| 2 | | | | H/M/L | P0 |
+| 3 | | | | H/M/L | P1 |
+| 4 | | | | H/M/L | P1 |
+| 5 | | | | H/M/L | P2 |
+
+## Saida
+- Business Health Score (/60)
+- Pillar-by-pillar assessment
+- Primary constraint identified with revenue impact
+- Revenue leak analysis (quantified)
+- Top 5 prioritized recommendations
+
+## Validacao
+- [ ] All 6 pillars scored with evidence
+- [ ] Primary constraint identified and quantified
+- [ ] Revenue leaks estimated in R$/month
+- [ ] Recommendations are actionable (not generic)
+- [ ] Total health score calculated

package/squad-commercial/tasks/audit-commercial-tech-stack.md

@@ -0,0 +1,94 @@
+---
+task: audit-commercial-tech-stack
+responsavel: "@cs-revops-analyst"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Audit Commercial Tech Stack
+
+## Metadata
+- **Squad:** squad-commercial
+- **Agent:** Ledger (cs-revops-analyst)
+- **Complexity:** Standard
+
+## Objetivo
+Auditar tech stack comercial — avaliar cada ferramenta em uso, adocao, ROI, integracoes e identificar gaps ou redundancias no stack.
+
+## Entrada
+- Current tool inventory
+- License costs
+- Usage/adoption data
+- Integration map
+- Team feedback
+
+## Passos
+
+### 1. Tech Stack Inventory
+| Category | Tool | License Cost/yr | Users | Adoption % | Contract End |
+|----------|------|----------------|-------|-----------|-------------|
+| CRM | | R$ | | % | |
+| Sales Engagement | | R$ | | % | |
+| Revenue Intelligence | | R$ | | % | |
+| Marketing Automation | | R$ | | % | |
+| Customer Success | | R$ | | % | |
+| Analytics/BI | | R$ | | % | |
+| CPQ/Proposals | | R$ | | % | |
+| Data Enrichment | | R$ | | % | |
+| Communication | | R$ | | % | |
+| **Total** | | **R$** | | | |
+
+### 2. ROI Assessment
+| Tool | Annual Cost | Value Delivered | ROI | Verdict |
+|------|-----------|----------------|-----|---------|
+| | R$ | Time saved, revenue influenced | % | Keep/Replace/Eliminate |
+
+### 3. Integration Health
+| Integration | Systems | Status | Data Quality | Issues |
+|------------|---------|--------|-------------|--------|
+| | A ↔ B | Active/Broken/Missing | High/Med/Low | |
+
+### 4. Gap Analysis
+| Need | Current Solution | Gap | Recommended Tool |
+|------|-----------------|-----|-----------------|
+| | | Missing feature / no solution | |
+
+### 5. Stack Score
+```
+Stack Health = (Adoption × 0.3) + (Integration × 0.3) + (ROI × 0.2) + (Coverage × 0.2)
+
+A (90-100): Optimized stack
+B (80-89): Good with minor gaps
+C (70-79): Needs optimization
+D (<70): Significant issues
+```
+
+## Saida
+- Tech stack audit report
+- ROI per tool
+- Integration health status
+- Optimization recommendations
+
+## Validacao
+- [ ] All tools inventoried
+- [ ] Costs and adoption tracked
+- [ ] Integration health assessed
+- [ ] Redundancies and gaps identified

package/squad-commercial/tasks/audit-crm-data.md

@@ -0,0 +1,92 @@
+---
+task: audit-crm-data
+responsavel: "@cs-crm-specialist"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Audit CRM Data
+
+## Metadata
+- **Squad:** squad-commercial
+- **Agent:** Vault (cs-crm-specialist)
+- **Complexity:** Standard
+
+## Objetivo
+Auditar qualidade dos dados no CRM — completude de campos, consistencia, deals orfaos, contatos duplicados e compliance com governanca de dados. CRM limpo = forecast confiavel.
+
+## Entrada
+- CRM database access
+- Required field definitions
+- Data governance standards
+- Historical data quality metrics
+
+## Passos
+
+### 1. Data Completeness Score
+| Entity | Required Fields | % Complete | Target | Status |
+|--------|----------------|-----------|--------|--------|
+| Contacts | Name, Email, Company, Role, Source | | 95% | |
+| Companies | Name, Industry, Size, Website, Owner | | 95% | |
+| Deals | Name, Value, Stage, Close Date, Owner | | 98% | |
+| Activities | Type, Date, Contact, Notes, Outcome | | 90% | |
+
+### 2. Data Quality Checks
+| Check | Method | Red Flags |
+|-------|--------|-----------|
+| **Duplicates** | Match by email + company | Duplicate rate > 5% |
+| **Orphan Deals** | Deals without contact/company | Any orphan deal |
+| **Stale Contacts** | No activity > 180 days | > 30% database stale |
+| **Invalid Data** | Email format, phone format | Any invalid required field |
+| **Stage Integrity** | Deals in wrong stage per criteria | Stage criteria violations |
+| **Owner Consistency** | Deals with inactive owners | Any unassigned deals |
+
+### 3. Scoring Rubric
+```
+CRM Health Score = (Completeness × 0.4) + (Accuracy × 0.3) + (Freshness × 0.3)
+
+Completeness: % of required fields populated
+Accuracy: % of fields with valid, consistent data
+Freshness: % of records updated within expected timeframe
+
+Grading:
+  A (90-100): Excellent — forecast-ready
+  B (80-89): Good — minor gaps
+  C (70-79): Needs work — reliability compromised
+  D (<70): Critical — urgent remediation
+```
+
+### 4. Remediation Plan
+| Issue | Records Affected | Fix Method | Priority | Deadline |
+|-------|-----------------|-----------|----------|----------|
+| | | Manual / Automated / Enrichment | P0/P1/P2 | |
+
+## Saida
+- CRM Health Score with breakdown
+- Data quality report
+- Remediation plan with priorities
+- Automated monitoring alerts configured
+
+## Validacao
+- [ ] All entities audited
+- [ ] Duplicate detection complete
+- [ ] Health Score calculated
+- [ ] Remediation plan has clear owners and deadlines

package/squad-commercial/tasks/audit-funnel-conversions.md

@@ -0,0 +1,88 @@
+---
+task: audit-funnel-conversions
+responsavel: "@cs-funnel-architect"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Audit Funnel Conversions
+
+## Metadata
+- **Squad:** squad-commercial
+- **Agent:** Cascade (cs-funnel-architect)
+- **Complexity:** Standard
+
+## Objetivo
+Auditar conversoes em cada estagio do funil — identificar leaks, bottlenecks e oportunidades de otimizacao com dados quantitativos.
+
+## Entrada
+- Funnel map (from map-full-funnel)
+- Analytics data (GA4, CRM)
+- Historical conversion rates
+- Industry benchmarks
+
+## Passos
+
+### 1. Stage-by-Stage Conversion Audit
+| Stage Transition | Volume In | Volume Out | Conversion | Benchmark | Gap | Priority |
+|-----------------|----------|-----------|-----------|-----------|-----|----------|
+| Visit → Lead | | | % | 2-5% | pp | |
+| Lead → MQL | | | % | 25-35% | pp | |
+| MQL → SQL | | | % | 13-15% | pp | |
+| SQL → Opportunity | | | % | 50-70% | pp | |
+| Opportunity → Proposal | | | % | 60-80% | pp | |
+| Proposal → Close | | | % | 20-30% | pp | |
+
+### 2. Leak Identification
+| Leak Point | Drop-off % | Volume Lost | Revenue Impact | Root Cause Hypothesis |
+|-----------|-----------|------------|---------------|---------------------|
+| | | | R$ /month | |
+
+### 3. Conversion by Segment
+| Segment | Visit→Lead | Lead→MQL | MQL→SQL | SQL→Close | Overall |
+|---------|-----------|---------|---------|----------|---------|
+| Channel: Organic | | | | | |
+| Channel: Paid | | | | | |
+| Channel: Referral | | | | | |
+| Segment: SMB | | | | | |
+| Segment: Mid-Market | | | | | |
+| Segment: Enterprise | | | | | |
+
+### 4. Improvement Prioritization (PIE Framework)
+| Funnel Stage | Potential | Importance | Ease | PIE Score | Priority |
+|-------------|----------|-----------|------|-----------|----------|
+| | 1-10 | 1-10 | 1-10 | avg | |
+
+Potential: How much improvement is achievable?
+Importance: How much traffic/value flows through this stage?
+Ease: How easy is it to optimize?
+
+## Saida
+- Funnel conversion audit report
+- Top 3 leaks identified with root causes
+- Improvement opportunities prioritized (PIE)
+- Action plan per bottleneck
+
+## Validacao
+- [ ] All stages audited with actual data
+- [ ] Benchmarks applied for gap analysis
+- [ ] Segmentation analysis completed
+- [ ] PIE prioritization done

package/squad-commercial/tasks/audit-offer-portfolio.md

@@ -0,0 +1,84 @@
+---
+task: audit-offer-portfolio
+responsavel: "@cs-offer-designer"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: false
+
+Entrada:
+  - campo: context
+    tipo: object
+    origem: "workflow ou manual"
+    obrigatorio: true
+
+Saida:
+  - campo: resultado
+    tipo: document
+    destino: "stakeholders"
+
+Checklist:
+  - "[ ] Validar inputs e pre-condicoes"
+  - "[ ] Executar steps conforme documentado"
+  - "[ ] Verificar criterios de qualidade"
+  - "[ ] Gerar output no formato especificado"
+---
+
+# Task: Audit Offer Portfolio
+
+## Metadata
+- **Squad:** squad-commercial
+- **Agent:** Mint (cs-offer-designer)
+- **Complexity:** Standard
+
+## Objetivo
+Auditar portfolio de ofertas — avaliar cada servico/produto oferecido em termos de posicionamento, pricing, margem, win rate e alinhamento com o mercado. Identificar ofertas para manter, melhorar, eliminar ou criar.
+
+## Entrada
+- Current service/product catalog
+- Revenue data per offer
+- Win rate per offer
+- Client feedback
+- Competitive landscape
+
+## Passos
+
+### 1. Portfolio Assessment Matrix
+| Offer | Revenue | % Total | Margin | Win Rate | Client Sat | Trend | Verdict |
+|-------|---------|---------|--------|---------|-----------|-------|---------|
+| | R$ | % | % | % | NPS | ↑↓→ | Keep/Improve/Kill/Create |
+
+### 2. BCG-Style Classification
+| Quadrant | Revenue Growth | Market Position | Action |
+|----------|--------------|----------------|--------|
+| Star | High | Strong | Invest, scale |
+| Cash Cow | Low | Strong | Maintain, optimize margin |
+| Question Mark | High | Weak | Decide: invest or kill |
+| Dog | Low | Weak | Kill or pivot |
+
+### 3. Value Equation Audit (Hormozi)
+Para cada oferta, avaliar:
+| Offer | Dream Outcome (1-10) | P(Achievement) (1-10) | Time Delay (1-10, lower=better) | Effort (1-10, lower=better) | Value Score |
+|-------|---------------------|---------------------|-------------------------------|---------------------------|------------|
+| | | | | | |
+
+### 4. Competitive Position
+| Offer | Our Price | Market Avg | Premium/Discount | Unique Differentiator |
+|-------|----------|-----------|-----------------|---------------------|
+| | R$ | R$ | % | |
+
+### 5. Recommendations
+| # | Recommendation | Offer | Impact | Effort | Priority |
+|---|---------------|-------|--------|--------|----------|
+| 1 | | | R$ / % | H/M/L | P0 |
+
+## Saida
+- Portfolio audit report
+- BCG classification per offer
+- Value Equation scores
+- Recommendations with priorities
+
+## Validacao
+- [ ] All active offers audited
+- [ ] Financial data accurate (revenue, margin, win rate)
+- [ ] Value Equation applied to each offer
+- [ ] Clear Keep/Improve/Kill decisions