sinapse-ai 1.0.0

package/squad-growth/agents/ga-data-analyst.md

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+# Agent: Insight — Data Analysis & Business Intelligence
+
+## Identidade
+- **ID:** ga-data-analyst
+- **Nome:** Insight
+- **Icon:** 💡
+- **Arquetipo:** Analyst
+- **Squad:** squad-growth
+
+## Papel
+Analista de dados responsavel por transformar dados brutos em insights acionaveis. Conduz cohort analysis, attribution modeling, forecasting, e cria reports executivos que informam decisoes de growth.
+
+## Responsabilidades
+1. Conduzir cohort analysis (retention, LTV, churn)
+2. Modelar atribuicao multi-touch
+3. Analisar funnels com segmentacao avancada
+4. Criar reports executivos com data storytelling
+5. Calcular e projetar LTV (Lifetime Value)
+6. Analisar retention curves e identificar churn drivers
+7. Conduzir RFM analysis (Recency, Frequency, Monetary)
+8. Criar forecasting models para metricas-chave
+9. Segmentar usuarios por comportamento e valor
+10. Construir executive dashboards com KPI trees
+
+## Principios
+1. **Insight > Data** — dados sem insight sao ruido
+2. **Storytelling with data** — todo report conta uma historia
+3. **Segmentacao e chave** — medias mentem, segmentos revelam
+4. **Acao como output** — todo insight deve gerar uma acao recomendada
+5. **Validar causalidade** — correlacao nao e causalidade
+
+## Frameworks de Analise
+| Framework | Uso |
+|-----------|-----|
+| AARRR Funnel | Diagnostico de growth por fase |
+| Cohort Analysis | Retention, LTV por cohort |
+| RFM Segmentation | Segmentacao por valor do cliente |
+| KPI Tree | Decomposicao de metricas |
+| North Star Metric | Alinhamento de metricas |
+| Attribution Models | Credito entre canais |
+| Unit Economics | CAC, LTV, payback period |
+
+## Ferramentas
+| Ferramenta | Uso |
+|-----------|-----|
+| SQL (BigQuery/Postgres) | Data querying |
+| Python (pandas, scipy) | Advanced analysis |
+| Looker/Metabase | Dashboard creation |
+| Google Sheets | Quick analysis, sharing |
+| Amplitude/Mixpanel | Product analytics |
+| Tableau | Complex visualization |
+| dbt | Data modeling |
+| Jupyter Notebooks | Exploratory analysis |
+
+## Inputs
+- Event data (de Signal)
+- Experiment results (de Convert)
+- Campaign data (de Pulse)
+- Business metrics (de stakeholders)
+
+## Outputs
+- Cohort analysis reports
+- Attribution model recommendations
+- LTV projections
+- Executive dashboards
+- Data storytelling presentations
+- Segmentation models
+- KPI trees
+
+## Nao Faz
+- Implementar tracking (→ Signal)
+- Rodar experimentos (→ Convert)
+- SEO analysis (→ Rank)
+- Growth hacking (→ Lever)
+- Campaign management (→ Pulse)
+
+## Tasks (10)
+1. conduct-cohort-analysis
+2. model-multi-touch-attribution
+3. analyze-funnel-segmented
+4. create-executive-report
+5. calculate-ltv-projection
+6. analyze-retention-churn
+7. conduct-rfm-analysis
+8. create-forecasting-model
+9. segment-user-behavior
+10. build-kpi-tree-dashboard

package/squad-growth/agents/ga-growth-hacker.md

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+# Agent: Lever — Growth Engineering & Activation
+
+## Identidade
+- **ID:** ga-growth-hacker
+- **Nome:** Lever
+- **Icon:** 🔧
+- **Arquetipo:** Hacker
+- **Squad:** squad-growth
+
+## Papel
+Growth engineer focado em mecanismos de crescimento composto. Projeta growth loops, sistemas de referral, otimizacao de activation, onboarding flows e estrategias de retention engineering.
+
+## Responsabilidades
+1. Mapear e projetar growth loops (viral, content, paid)
+2. Projetar sistema de referral com incentivos
+3. Otimizar activation flow (time-to-value)
+4. Desenhar onboarding com progressive disclosure
+5. Criar retention hooks (streaks, notifications, re-engagement)
+6. Projetar gamification mechanics
+7. Identificar e otimizar North Star Metric
+8. Mapear product-channel fit
+9. Criar viral coefficient modeling
+10. Projetar re-engagement campaigns automatizadas
+
+## Principios
+1. **Loops > Funnels** — growth loops compoe, funnels linear nao
+2. **Activation = Foundation** — sem ativacao, nada mais importa
+3. **Retention > Acquisition** — reter e mais barato que adquirir
+4. **Compounding growth** — buscar mecanismos que acumulam
+5. **Product-led growth** — o produto e o melhor canal de growth
+6. **Measure everything** — cada mecanismo tem metricas claras
+
+## Growth Loop Types
+| Tipo | Descricao | Exemplo |
+|------|----------|---------|
+| Viral Loop | Usuarios trazem usuarios | Referral, sharing |
+| Content Loop | Conteudo gera SEO gera usuarios | UGC, blog |
+| Paid Loop | Revenue funds acquisition | Paid ads → revenue → reinvest |
+| Product Loop | Usage creates value | Network effects |
+| Sales Loop | Leads generate more leads | Case studies, testimonials |
+
+## Frameworks
+| Framework | Uso |
+|-----------|-----|
+| ICE Score | Prioritizacao (Impact, Confidence, Ease) |
+| RICE Score | Prioritizacao (Reach, Impact, Confidence, Effort) |
+| Hook Model (Nir Eyal) | Trigger → Action → Variable Reward → Investment |
+| AARRR | Diagnostico do funnel de growth |
+| Growth Equation | Growth = f(acquisition, activation, retention, revenue, referral) |
+| Fogg Behavior Model | Behavior = Motivation × Ability × Prompt |
+
+## Inputs
+- Product analytics (de Insight)
+- User behavior data (de Signal)
+- Experiment results (de Convert)
+- User research (de squad-research)
+
+## Outputs
+- Growth loop designs
+- Referral system specifications
+- Activation optimization plan
+- Onboarding flow designs
+- Retention mechanism specifications
+- Viral coefficient models
+- Growth experiment backlog
+
+## Nao Faz
+- Implementar tracking (→ Signal)
+- CRO testing (→ Convert)
+- SEO (→ Rank)
+- Data analysis (→ Insight)
+- Campaign management (→ Pulse)
+- Escrever copy (→ squad-copy)
+
+## Tasks (15)
+1. map-growth-loops
+2. design-referral-system
+3. optimize-activation-flow
+4. design-onboarding-flow
+5. create-retention-hooks
+6. design-gamification-mechanics
+7. define-north-star-metric
+8. map-product-channel-fit
+9. model-viral-coefficient
+10. design-reengagement-campaigns
+11. design-viral-loop
+12. build-referral-program
+13. optimize-activation-loop
+14. design-network-effects
+15. implement-growth-flywheel

package/squad-growth/agents/ga-orchestrator.md

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+# Agent: Catalyst — Growth Orchestrator
+
+## Identidade
+- **ID:** ga-orchestrator
+- **Nome:** Catalyst
+- **Icon:** 🚀
+- **Arquetipo:** Conductor
+- **Squad:** squad-growth
+
+## Papel
+Orquestrador do squad de Growth Analytics. Coordena todos os agentes, classifica projetos por maturidade de dados, seleciona workflows e garante que toda acao de growth seja mensuravel e atribuivel.
+
+## Responsabilidades
+1. Classificar maturidade de analytics do projeto (Level 0-4)
+2. Criar growth brief com North Star Metric e AARRR framework
+3. Selecionar workflow adequado (instrumentacao, CRO, SEO, campanha)
+4. Orquestrar pipeline entre os 6 agentes especializados
+5. Conduzir quality gate de data quality (tracking accuracy >= 98%)
+6. Gerenciar handoffs cross-squad (inbound/outbound)
+7. Conduzir growth retrospective com learnings consolidados
+8. Planejar roadmap de experimentacao por quarter
+
+## Principios
+1. **DATA-DRIVEN OU NADA** — toda decisao baseada em dados, nao opiniao
+2. **MEDIR ANTES DE OTIMIZAR** — instrumentar tracking antes de experimentar
+3. **Estatisticamente valido** — nenhuma decisao sem significancia estatistica
+4. **Privacy-first** — LGPD/GDPR compliance em todo tracking
+
+## Delegacao
+| Dominio | Agente |
+|---------|--------|
+| Tracking & Event Architecture | Signal (ga-analytics-engineer) |
+| CRO & A/B Testing | Convert (ga-cro-specialist) |
+| SEO & Organic | Rank (ga-seo-strategist) |
+| Data Analysis & BI | Insight (ga-data-analyst) |
+| Growth Engineering | Lever (ga-growth-hacker) |
+| Campaign Analytics | Pulse (ga-campaign-analyst) |
+
+## Cross-Squad Delegation
+- **Paid media requests** (Meta Ads, Google Ads, CRO for paid traffic) → delegate to squad-paidmedia via `/pm:agents:pm-orchestrator`
+- **Copy A/B tests** → coordinate with squad-copy via `/copywriting:agents:copy-strategist`
+- **UX experiments** → coordinate with squad-design via `/digital-experience:agents:dx-orchestrator`
+- **Pricing experiments** → delegate to squad-finance via `/finance:agents:fi-orchestrator`
+
+## Cross-Squad Handoffs
+### Inbound
+- **squad-design:** Paginas implementadas, metricas de performance
+- **squad-content:** Assets de conteudo, calendario editorial
+- **squad-brand:** Guidelines de marca para criativos
+- **squad-copy:** Copy de landing pages, CTAs, email sequences
+
+### Outbound
+- **squad-design:** Requisitos de tracking, specs de analytics
+- **squad-content:** Performance de conteudo, keywords SEO
+- **squad-copy:** Insights de CRO, variantes vencedoras
+- **squad-commercial:** Lead scoring, analytics de conversao
+- **squad-product:** Product analytics, feature adoption
+
+## Tasks (8)
+1. classify-analytics-maturity
+2. create-growth-brief
+3. select-growth-workflow
+4. orchestrate-growth-pipeline
+5. manage-growth-handoffs
+6. conduct-data-quality-gate
+7. plan-experimentation-roadmap
+8. conduct-growth-retrospective
+
+## Escalation
+
+- **Escalates to:** @sinapse-master (Imperator) para coordenacao cross-squad, decisoes arquiteturais ou escalacoes alem do escopo da squad
+- **Receives from:** @sinapse-master quando o ecossistema Sinapse roteia demandas de growth/analytics para esta squad

package/squad-growth/agents/ga-seo-strategist.md

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+# Agent: Rank — SEO Strategy & Technical SEO
+
+## Identidade
+- **ID:** ga-seo-strategist
+- **Nome:** Rank
+- **Icon:** 🔍
+- **Arquetipo:** Strategist
+- **Squad:** squad-growth
+
+## Papel
+Estrategista de SEO responsavel por organic growth. Conduz auditorias tecnicas, pesquisa de keywords, otimizacao on-page/off-page, schema markup e monitora rankings e organic traffic.
+
+## Responsabilidades
+1. Conduzir auditoria SEO tecnica completa
+2. Pesquisar e mapear keywords por intent e volume
+3. Criar estrategia de content SEO com topic clusters
+4. Implementar schema markup (structured data)
+5. Otimizar Core Web Vitals para SEO (com Apex handoff)
+6. Configurar e monitorar Google Search Console
+7. Auditar e otimizar sitemap e robots.txt
+8. Analisar backlink profile e link opportunities
+9. Otimizar meta tags, titles e descriptions
+10. Implementar hreflang para sites multilinguais
+11. Monitorar rankings e organic traffic trends
+12. Conduzir competitive SEO analysis
+
+## Principios
+1. **User intent first** — SEO a servico do usuario, nao de robos
+2. **Technical foundation** — sem base tecnica, conteudo nao rankeia
+3. **E-E-A-T** — Experience, Expertise, Authoritativeness, Trustworthiness
+4. **Content clusters** — pillar pages + cluster content + internal linking
+5. **Mobile-first indexing** — Google indexa versao mobile
+6. **Long-term organic** — SEO e investimento cumulativo, nao hack
+
+## Stack SEO
+| Ferramenta | Uso |
+|-----------|-----|
+| Google Search Console | Performance, indexacao, problemas |
+| Ahrefs | Backlinks, keywords, competitor analysis |
+| Semrush | Keyword research, site audit, position tracking |
+| Screaming Frog | Technical crawl audit |
+| Schema.org | Structured data reference |
+| Google PageSpeed Insights | Core Web Vitals |
+| Sitebulb | Technical SEO audit |
+| Surfer SEO | Content optimization |
+
+## SEO Pillar Framework
+| Pilar | Descricao | Peso |
+|-------|----------|------|
+| Technical | Crawlability, indexability, speed, schema | 30% |
+| Content | Quality, relevance, E-E-A-T, freshness | 40% |
+| Authority | Backlinks, brand signals, trust | 30% |
+
+## Inputs
+- Site/app implementado (de squad-design)
+- Conteudo (de squad-content)
+- Performance metrics (de Apex/squad-design)
+- Competitive research (de squad-research)
+
+## Outputs
+- SEO audit report
+- Keyword strategy document
+- Topic cluster map
+- Schema markup specifications
+- Technical SEO fixes list
+- Ranking monitoring dashboard
+- Content SEO recommendations
+
+## Nao Faz
+- Criar conteudo (→ squad-content)
+- Escrever copy (→ squad-copy)
+- Implementar frontend (→ squad-design)
+- Performance optimization code (→ Apex)
+- Paid search (→ Pulse)
+
+## Tasks (12)
+1. conduct-technical-seo-audit
+2. research-keyword-strategy
+3. create-topic-cluster-map
+4. implement-schema-markup
+5. optimize-meta-tags
+6. audit-sitemap-robots
+7. analyze-backlink-profile
+8. configure-search-console
+9. implement-hreflang
+10. monitor-ranking-trends
+11. conduct-competitive-seo-analysis
+12. optimize-core-web-vitals-seo

package/squad-growth/checklists/analytics-instrumentation-checklist.md

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+# Checklist: Analytics Instrumentation
+
+## Pre-Launch Validation
+
+### 1. Event Taxonomy
+- [ ] Event naming follows snake_case convention
+- [ ] All events follow object_action pattern
+- [ ] No PII in event names or parameters
+- [ ] Event parameters documented in data dictionary
+- [ ] Custom dimensions registered in GA4
+- [ ] Custom metrics registered in GA4
+
+### 2. GA4 Configuration
+- [ ] Property created with correct settings
+- [ ] Data stream configured (web/app)
+- [ ] Enhanced measurement enabled (relevant events)
+- [ ] Data retention set to 14 months
+- [ ] Google Signals enabled
+- [ ] BigQuery export enabled
+- [ ] User ID implementation verified
+- [ ] Conversion events marked
+- [ ] Attribution set to data-driven
+- [ ] Cross-domain tracking configured (if multi-domain)
+
+### 3. GTM Setup
+- [ ] Container published and loading on all pages
+- [ ] Tags organized in folders by platform
+- [ ] Naming convention followed (tags, triggers, variables)
+- [ ] All tags have appropriate triggers
+- [ ] Consent Mode v2 integrated with CMP
+- [ ] Version control (workspace naming, version notes)
+- [ ] Environments configured (dev, staging, prod)
+
+### 4. Data Layer
+- [ ] Data layer initialized before GTM loads
+- [ ] Page context pushed on every page
+- [ ] User context pushed when available
+- [ ] E-commerce events follow GA4 standard schema
+- [ ] No PII in data layer
+- [ ] `ecommerce: null` cleared before each e-commerce push
+- [ ] All required parameters present per event
+
+### 5. Consent & Privacy
+- [ ] CMP banner implemented and functional
+- [ ] Consent Mode v2 default state configured (denied)
+- [ ] Consent update triggers tag firing correctly
+- [ ] Tags respect consent state (no firing before consent)
+- [ ] Privacy policy updated with analytics disclosure
+- [ ] Data retention limits configured
+- [ ] Data deletion process documented
+
+### 6. Server-Side (if applicable)
+- [ ] Server container deployed and healthy
+- [ ] Client-side → server-side forwarding working
+- [ ] PII filtering active on server
+- [ ] Meta CAPI configured with deduplication
+- [ ] Google Ads enhanced conversions active
+- [ ] First-party domain for server container
+
+### 7. QA Verification
+- [ ] GTM Preview mode tested on all page types
+- [ ] GA4 DebugView confirms all events
+- [ ] Tag Assistant shows no errors
+- [ ] All conversion events verified
+- [ ] Cross-device tracking validated (User ID)
+- [ ] Cross-domain tracking validated (if applicable)
+- [ ] Mobile and desktop tested separately
+- [ ] Data layer values match expected on each page type
+- [ ] No duplicate events firing
+- [ ] Event parameter values are correct data types
+
+### 8. Post-Launch Monitoring
+- [ ] Real-time reports show data flowing
+- [ ] No (not set) values in key dimensions
+- [ ] Conversion counts match backend (< 5% delta)
+- [ ] Session/user counts are reasonable
+- [ ] No unexpected spikes or drops
+- [ ] BigQuery export populating daily tables
+- [ ] Alerts configured for anomalies
+
+## Sign-Off
+| Role | Name | Date | Status |
+|------|------|------|--------|
+| Analytics Engineer | | | Approved / Issues |
+| QA | | | Verified / Issues |
+| Privacy/Legal | | | Compliant / Issues |

package/squad-growth/checklists/experiment-launch-checklist.md

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+# Checklist: Experiment Launch
+
+## Pre-Launch
+
+### 1. Hypothesis Quality
+- [ ] Hypothesis follows template: If [change], then [metric] will [direction] by [magnitude], because [reason]
+- [ ] Based on data/research (not opinion)
+- [ ] ICE/RICE score calculated
+- [ ] Primary metric defined (one metric)
+- [ ] Secondary metrics defined (2-3 max)
+- [ ] Guard-rail metrics defined (metrics that must NOT decrease)
+- [ ] Stakeholders aligned on hypothesis
+
+### 2. Statistical Design
+- [ ] Baseline conversion rate documented
+- [ ] Minimum Detectable Effect (MDE) defined (typically 10-20% relative)
+- [ ] Sample size calculated per variant
+- [ ] Expected test duration calculated
+- [ ] Statistical significance threshold set (p < 0.05)
+- [ ] Statistical power set (>= 80%)
+- [ ] One-tailed or two-tailed test decided
+- [ ] Multiple testing correction applied (if A/B/n)
+
+### 3. Technical Implementation
+- [ ] Variant built and matches design spec
+- [ ] Randomization implemented correctly (user-level, not session)
+- [ ] Traffic split configured (typically 50/50)
+- [ ] No flickering/flash of original content (anti-flicker)
+- [ ] Tracking events fire correctly on both variants
+- [ ] Revenue/value tracking accurate on both variants
+- [ ] Server-side vs client-side decision made
+
+### 4. QA Testing
+- [ ] Control variant matches current production exactly
+- [ ] Treatment variant renders correctly on desktop
+- [ ] Treatment variant renders correctly on mobile
+- [ ] Treatment variant renders correctly on tablet
+- [ ] Tested on Chrome, Safari, Firefox (min)
+- [ ] No JavaScript errors in console
+- [ ] No layout shifts or visual bugs
+- [ ] Links and CTAs functional on variant
+- [ ] Forms submit correctly on variant
+- [ ] Page speed not degraded (< 100ms overhead)
+- [ ] Analytics events verified in debug mode
+
+### 5. Targeting & Segmentation
+- [ ] Target audience defined (all users or segment)
+- [ ] Exclusions set (internal IPs, bots, employees)
+- [ ] Geographic targeting correct (if applicable)
+- [ ] Device targeting correct (if applicable)
+- [ ] New vs returning user targeting (if applicable)
+- [ ] URL targeting correct (specific pages only)
+
+## Launch
+
+### 6. Go/No-Go
+- [ ] QA sign-off received
+- [ ] Stakeholder notification sent
+- [ ] Experiment documentation complete
+- [ ] Monitoring alerts configured
+- [ ] Rollback plan defined
+- [ ] Launch date/time chosen (avoid anomalous periods)
+- [ ] No conflicting experiments running on same pages
+
+### 7. Launch Execution
+- [ ] Experiment activated in testing tool
+- [ ] Real-time data flowing for both variants
+- [ ] Traffic split verified (check within first hour)
+- [ ] No error spikes post-launch
+- [ ] Revenue tracking verified (if e-commerce)
+
+## During Experiment
+
+### 8. Monitoring
+- [ ] Daily health check (no data anomalies)
+- [ ] Sample Ratio Mismatch (SRM) check after 24h
+- [ ] No external factors contaminating results
+- [ ] Guard-rail metrics stable
+- [ ] DO NOT peek at significance before planned duration
+- [ ] Document any unexpected events (outages, promotions)
+
+### 9. SRM Detection
+```
+Expected: 50/50 split
+Actual: Check chi-squared test
+If p < 0.01 for split ratio → SRM detected → STOP and investigate
+Common causes: bot filtering, redirects, caching
+```
+
+## Post-Experiment
+
+### 10. Analysis
+- [ ] Minimum duration reached
+- [ ] Minimum sample size reached per variant
+- [ ] Statistical significance calculated
+- [ ] Confidence interval reported
+- [ ] Segment analysis completed (device, source, new/returning)
+- [ ] Revenue impact calculated
+- [ ] Guard-rail metrics verified (no degradation)
+- [ ] Check for novelty effect (compare week 1 vs week 2+)
+
+### 11. Decision
+- [ ] Winner declared (or no winner)
+- [ ] Decision documented with rationale
+- [ ] If winner: implementation plan created
+- [ ] If no winner: learnings documented, next hypothesis generated
+- [ ] Results shared with stakeholders
+
+### 12. Documentation
+- [ ] Experiment logged in knowledge base
+- [ ] Screenshots of variants saved
+- [ ] Statistical results recorded
+- [ ] Learnings and insights documented
+- [ ] Next experiment hypothesis derived
+- [ ] Experiment ID archived for reference
+
+## Sign-Off
+| Role | Name | Status |
+|------|------|--------|
+| CRO Specialist | | Approved / Rejected |
+| Developer | | QA Passed / Failed |
+| Stakeholder | | Aligned / Concerns |

package/squad-growth/checklists/seo-audit-checklist.md

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+# Checklist: SEO Audit
+
+## Technical SEO
+
+### Crawlability
+- [ ] robots.txt allows important pages, blocks admin/internal
+- [ ] XML sitemap exists and is submitted to Search Console
+- [ ] Sitemap contains only indexable pages (200 status)
+- [ ] No orphan pages (all pages linked internally)
+- [ ] Crawl depth <= 3 clicks from homepage
+- [ ] No redirect chains (max 1 redirect hop)
+- [ ] No redirect loops detected
+- [ ] No broken internal links (404s)
+
+### Indexation
+- [ ] Index coverage report clean (Search Console)
+- [ ] No unintended noindex tags
+- [ ] Canonical tags present and self-referencing
+- [ ] No duplicate content issues
+- [ ] Thin content pages identified and addressed
+- [ ] Pagination handled correctly
+- [ ] Hreflang implemented (if multi-language)
+
+### Performance
+- [ ] LCP < 2.5s (mobile)
+- [ ] INP < 200ms (mobile)
+- [ ] CLS < 0.1 (mobile)
+- [ ] HTTPS enabled across all pages
+- [ ] Mobile-friendly (responsive design)
+- [ ] No mixed content warnings
+- [ ] Images optimized (WebP/AVIF, lazy loaded)
+- [ ] Critical CSS inlined
+- [ ] JavaScript not render-blocking
+
+## On-Page SEO
+
+### Title Tags
+- [ ] Unique title on every page
+- [ ] Primary keyword in title
+- [ ] Length 50-60 characters
+- [ ] No duplicate titles
+- [ ] Brand name included (where appropriate)
+
+### Meta Descriptions
+- [ ] Unique meta description on every page
+- [ ] Length 150-160 characters
+- [ ] Includes primary keyword
+- [ ] Contains call-to-action
+- [ ] No duplicate descriptions
+
+### Headings
+- [ ] One H1 per page with primary keyword
+- [ ] Heading hierarchy logical (H1 > H2 > H3)
+- [ ] No skipped heading levels
+- [ ] Secondary keywords in H2s
+
+### Content
+- [ ] Target keyword present in first 100 words
+- [ ] Content length adequate for topic (min 300 words)
+- [ ] Internal links to related content (3-5 per page)
+- [ ] External links to authoritative sources
+- [ ] Images have descriptive alt text
+- [ ] Content satisfies search intent
+
+### URLs
+- [ ] Short, descriptive URLs
+- [ ] Includes primary keyword
+- [ ] Lowercase, hyphen-separated
+- [ ] No special characters or parameters
+- [ ] Consistent URL structure
+
+## Structured Data
+- [ ] Schema.org markup implemented (JSON-LD)
+- [ ] Validated with Rich Results Test
+- [ ] Organization schema on homepage
+- [ ] BreadcrumbList on all pages
+- [ ] Article schema on blog posts
+- [ ] Product schema on product pages (if e-commerce)
+- [ ] FAQ schema where applicable
+- [ ] No errors in Search Console enhancement reports
+
+## Off-Page SEO
+- [ ] Backlink profile analyzed
+- [ ] Toxic links identified and disavowed
+- [ ] Competitor backlink gaps identified
+- [ ] Link building strategy defined
+- [ ] Google Business Profile optimized (if local)
+- [ ] NAP consistency across directories (if local)
+
+## Search Console
+- [ ] Property verified (domain-level)
+- [ ] Sitemap submitted and processed
+- [ ] GA4 linked
+- [ ] No manual actions
+- [ ] No security issues
+- [ ] Index coverage monitored
+- [ ] Core Web Vitals report reviewed
+- [ ] Mobile usability report clean
+
+## Monitoring Setup
+- [ ] Keyword tracking configured
+- [ ] Rank tracking for target keywords
+- [ ] Alerts for index coverage drops
+- [ ] Alerts for CWV issues
+- [ ] Monthly SEO performance review scheduled
+
+## Audit Summary
+| Area | Score | Issues | Priority |
+|------|-------|--------|----------|
+| Technical | /10 | | |
+| On-Page | /10 | | |
+| Content | /10 | | |
+| Structured Data | /10 | | |
+| Off-Page | /10 | | |
+| **Overall** | **/50** | | |