sinapse-ai 1.0.0

package/squad-paidmedia/templates/creative-brief-template.md

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+# Creative Brief
+
+## Overview
+- **Campaign:** [nome da campanha]
+- **Agent:** creative-strategist (Canvas)
+- **Date:** [YYYY-MM-DD]
+- **Deadline:** [YYYY-MM-DD]
+
+## Objetivo do Criativo
+- **Acao desejada:** [click, signup, purchase, watch, engage]
+- **Plataforma(s):** [Meta Feed, Meta Stories, Google Display, YouTube, LinkedIn]
+- **Posicao no funil:** [Cold/Warm/Hot]
+
+## Publico-Alvo
+- **Quem:** [descricao do target]
+- **Dor principal:** [o que os incomoda]
+- **Desejo principal:** [o que querem alcancar]
+- **Nivel de awareness:** [Schwartz: Unaware / Problem / Solution / Product / Most Aware]
+
+## Messaging
+
+### Hierarquia de Mensagem
+1. **Primary Message:** [a unica coisa que devem lembrar]
+2. **Support Point 1:** [prova/beneficio 1]
+3. **Support Point 2:** [prova/beneficio 2]
+4. **CTA:** [acao + urgencia/incentivo]
+
+### Tone of Voice
+- [ex: Confiante mas acessivel, profissional sem ser corporativo]
+
+### Palavras a Usar
+- [lista de palavras/frases alinhadas com brand]
+
+### Palavras a Evitar
+- [lista de palavras/frases proibidas]
+
+## Visual Direction
+
+### Mood
+- [ex: premium e minimalista, energetico e colorido, confiavel e acolhedor]
+
+### Paleta de Cores
+- Primaria: [cor] | Acento: [cor] | Background: [cor]
+
+### Tipografia
+- [estilo: bold/modern/serif/handwritten]
+
+### Estilo de Imagem
+- [ ] Product-focused
+- [ ] Lifestyle
+- [ ] UGC (user-generated content)
+- [ ] Abstract/Graphic
+- [ ] Before/After
+
+### Referencias Visuais
+1. [link ou descricao de referencia 1]
+2. [link ou descricao de referencia 2]
+3. [link ou descricao de referencia 3]
+
+## Especificacoes por Formato
+
+### Static Image
+| Plataforma | Tamanho | Aspecto |
+|-----------|---------|---------|
+| Meta Feed | 1080x1080 | 1:1 |
+| Meta Feed | 1080x1350 | 4:5 |
+| Google Display | 300x250, 728x90, 160x600 | Various |
+| LinkedIn | 1200x627 | 1.91:1 |
+
+### Video
+| Plataforma | Duracao | Aspecto | Notes |
+|-----------|---------|---------|-------|
+| Meta Feed | 15-30s | 4:5 ou 1:1 | Sound-off first |
+| Meta Reels/Stories | 15s | 9:16 | Nativo, informal |
+| YouTube Pre-roll | 15/30s | 16:9 | Hook em 5s |
+| TikTok | 9-15s | 9:16 | UGC style |
+
+### Carousel
+- Slides: [3-5]
+- Narrativa: [sequencial/features/social proof]
+
+## Hook Variations (min 3)
+
+1. **Hook A (Question):** "[pergunta que provoca curiosidade]"
+2. **Hook B (Statistic):** "[numero impactante + contexto]"
+3. **Hook C (Bold Statement):** "[afirmacao provocativa]"
+
+## Variacoes para Teste
+- [ ] Hook variations (3+)
+- [ ] CTA variations (2+)
+- [ ] Format variations (image + video)
+- [ ] Visual style variations (se aplicavel)
+
+## Entregaveis
+- [ ] [X] images em [formatos]
+- [ ] [X] videos em [formatos]
+- [ ] [X] carousels
+- [ ] Headlines e descriptions para Google Ads
+- [ ] Text overlays para videos

package/squad-paidmedia/templates/monthly-report-template.md

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+# Monthly Performance Report
+
+## Periodo: [Mes/Ano]
+- **Preparado por:** [agent/pessoa]
+- **Data:** [YYYY-MM-DD]
+
+---
+
+## Executive Summary
+[2-3 paragrafos resumindo: performance geral vs targets, highlights, principais mudancas e recomendacoes top 3. Max 200 palavras.]
+
+---
+
+## Cross-Channel Overview
+
+### Metricas Consolidadas
+| Metrica | Este Mes | Mes Anterior | MoM Change | Target | vs Target |
+|---------|----------|-------------|------------|--------|-----------|
+| Spend | $X | $X | +X% | $X | ✅/⚠️/❌ |
+| Impressions | X | X | +X% | - | - |
+| Clicks | X | X | +X% | - | - |
+| CTR | X% | X% | +X% | X% | ✅/⚠️/❌ |
+| Conversions | X | X | +X% | X | ✅/⚠️/❌ |
+| CPA | $X | $X | +X% | $X | ✅/⚠️/❌ |
+| ROAS | Xx | Xx | +X% | Xx | ✅/⚠️/❌ |
+| CVR | X% | X% | +X% | X% | ✅/⚠️/❌ |
+
+### Budget Allocation
+| Canal | Spend | % Total | Conversions | CPA | ROAS |
+|-------|-------|---------|-------------|-----|------|
+| Meta Ads | $X | X% | X | $X | Xx |
+| Google Search | $X | X% | X | $X | Xx |
+| Google Shopping | $X | X% | X | $X | Xx |
+| Google Pmax | $X | X% | X | $X | Xx |
+| Other | $X | X% | X | $X | Xx |
+| **Total** | **$X** | **100%** | **X** | **$X** | **Xx** |
+
+---
+
+## Meta Ads Performance
+
+### By Campaign
+| Campaign | Spend | Impressions | CTR | Conversions | CPA | ROAS |
+|----------|-------|-------------|-----|-------------|-----|------|
+| [name] | $X | X | X% | X | $X | Xx |
+
+### By Audience Tier
+| Tier | Spend | Conversions | CPA | ROAS |
+|------|-------|-------------|-----|------|
+| Cold | $X | X | $X | Xx |
+| Warm | $X | X | $X | Xx |
+| Hot | $X | X | $X | Xx |
+
+### Creative Performance
+- **Top 3 Criativos:** [nome, formato, CPA, ROAS]
+- **Bottom 3 Criativos:** [nome, formato, CPA, ROAS]
+- **Testes realizados:** [X testes, Y winners, Z inconclusivos]
+- **Creative fatigue alert:** [X ads com frequency >3]
+
+---
+
+## Google Ads Performance
+
+### By Campaign Type
+| Type | Spend | Clicks | CTR | Conversions | CPA | ROAS |
+|------|-------|--------|-----|-------------|-----|------|
+| Search (Brand) | $X | X | X% | X | $X | Xx |
+| Search (Non-brand) | $X | X | X% | X | $X | Xx |
+| Shopping | $X | X | X% | X | $X | Xx |
+| Pmax | $X | X | X% | X | $X | Xx |
+
+### Quality Score Distribution
+| QS Range | % Keywords | Trend |
+|----------|-----------|-------|
+| 7-10 (Good) | X% | ↑/↓/→ |
+| 4-6 (Average) | X% | ↑/↓/→ |
+| 1-3 (Poor) | X% | ↑/↓/→ |
+
+### Search Terms Waste
+- Waste total: $X (X% do budget)
+- Negatives adicionados: X
+
+---
+
+## Insights (Top 5)
+
+1. **[Insight 1]:** [descricao com dados] → [implicacao]
+2. **[Insight 2]:** [descricao com dados] → [implicacao]
+3. **[Insight 3]:** [descricao com dados] → [implicacao]
+4. **[Insight 4]:** [descricao com dados] → [implicacao]
+5. **[Insight 5]:** [descricao com dados] → [implicacao]
+
+---
+
+## Recomendacoes para Proximo Mes
+
+| # | Recomendacao | Impacto | Responsavel | Prazo |
+|---|-------------|---------|-------------|-------|
+| 1 | [acao] | High/Med/Low | [agent] | [data] |
+| 2 | [acao] | High/Med/Low | [agent] | [data] |
+| 3 | [acao] | High/Med/Low | [agent] | [data] |
+| 4 | [acao] | High/Med/Low | [agent] | [data] |
+| 5 | [acao] | High/Med/Low | [agent] | [data] |
+
+---
+
+## Budget Recomendacao Proximo Mes
+| Canal | Budget Atual | Budget Recomendado | Razao |
+|-------|-------------|-------------------|-------|
+| Meta Ads | $X | $X | [justificativa] |
+| Google Ads | $X | $X | [justificativa] |
+| **Total** | **$X** | **$X** | |

package/squad-paidmedia/templates/scaling-roadmap-template.md

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+# Scaling Roadmap
+
+## Account Overview
+- **Account:** [nome]
+- **Current Daily Spend:** $[X]/day
+- **Target Daily Spend:** $[X]/day
+- **Current Phase:** [Foundation / Early Scale / Growth / Optimization]
+- **Prepared by:** [agent]
+- **Date:** [YYYY-MM-DD]
+
+---
+
+## Current Performance Baseline
+| Metric | Value | Target | Status |
+|--------|-------|--------|--------|
+| CPA | $[X] | $[X] | ✅/⚠️/❌ |
+| ROAS | [X]x | [X]x | ✅/⚠️/❌ |
+| Conversion volume/day | [X] | [X] | ✅/⚠️/❌ |
+| CPA stability (14d) | [±X%] | [±15%] | ✅/⚠️/❌ |
+| Creative win rate | [X%] | [>20%] | ✅/⚠️/❌ |
+| Tracking health | [status] | [100%] | ✅/⚠️/❌ |
+
+---
+
+## Phase Assessment
+
+### Foundation ($0-$2K/day)
+- [ ] CPA estavel por 14+ dias (variacao <15%)
+- [ ] Tracking 100% funcional (Pixel + CAPI + Google)
+- [ ] 3+ criativos winners identificados
+- [ ] Audience architecture definida (Cold/Warm/Hot)
+- [ ] Landing page CVR >benchmark do vertical
+
+### Early Scale ($2K-$10K/day)
+- [ ] CPA marginal <1.3x CPA medio
+- [ ] 4+ novos criativos por semana
+- [ ] 2+ canais ativos (Meta + Google)
+- [ ] Broad targeting testado e funcional
+- [ ] Budget por ad set >= 10x CPA target
+
+### Growth ($10K-$50K/day)
+- [ ] Attribution model validado (cross-channel)
+- [ ] 8+ novos criativos por semana
+- [ ] Creative testing framework operacional
+- [ ] Smart Bidding ativo e estavel
+- [ ] Equipe de producao criativa escalavel
+
+### Optimization ($50K+/day)
+- [ ] Incrementality testing implementado
+- [ ] 12+ novos criativos por semana
+- [ ] Advanced bidding strategies
+- [ ] Full cross-channel optimization
+- [ ] Automated rules e monitoring
+
+---
+
+## Budget Progression Plan
+
+| Semana | Budget/day | Incremento | Cumulative | Creative Needed |
+|--------|-----------|------------|------------|----------------|
+| W1 | $[X] | Baseline | - | [X]/semana |
+| W2 | $[X] | +15% | +15% | [X]/semana |
+| W3 | $[X] | +15% | +32% | [X]/semana |
+| W4 | $[X] | +15% | +52% | [X]/semana |
+| W5 | $[X] | +15% | +75% | [X]/semana |
+| W6 | $[X] | +10% | +92% | [X]/semana |
+| W7 | $[X] | +10% | +112% | [X]/semana |
+| W8 | $[X] | +10% | +133% | [X]/semana |
+
+**REGRA:** Max +20% por semana. Se CPA marginal >1.3x, pausar e investigar.
+
+---
+
+## Creative Velocity Plan
+
+| Fase | Spend/day | Criativos/semana | Mix |
+|------|-----------|-----------------|-----|
+| Foundation | <$2K | 2 | 1 image + 1 video |
+| Early Scale | $2-10K | 4 | 2 image + 1 video + 1 carousel |
+| Growth | $10-50K | 8 | 3 image + 3 video + 2 carousel |
+| Optimization | $50K+ | 12+ | Full mix + UGC + Dynamic |
+
+### Production Mix
+- 60% iteracoes de winners (versoes de criativos que performam)
+- 30% novos conceitos (testar angles novos)
+- 10% experimental (formatos ou approaches diferentes)
+
+---
+
+## Risk Triggers & Rollback
+
+| Trigger | Severidade | Acao |
+|---------|-----------|------|
+| CPA marginal >1.5x average por 3 dias | CRITICAL | Pausar scaling, voltar para budget anterior |
+| ROAS drop >30% WoW | HIGH | Reduzir budget 20%, investigar causa |
+| Frequency >4 em audience principal | HIGH | Pausar scaling, refresh criativos |
+| CTR drop >30% WoW | MEDIUM | Investigar creative fatigue |
+| Creative fatigue em >50% dos ads | MEDIUM | Pausar scaling, acelerar producao |
+| Tracking issue detectado | CRITICAL | STOP imediato, resolver antes de continuar |
+
+---
+
+## Review Schedule
+| Evento | Frequencia | Responsavel |
+|--------|-----------|-------------|
+| Performance check | Daily | Signal/Query |
+| CPA marginal review | 2x/semana | Apex |
+| Creative pipeline review | Semanal | Canvas |
+| Scaling decision | Semanal | Apex |
+| Full performance report | Quinzenal | Pulse |
+
+---
+
+## Success Criteria
+- [ ] Target spend atingido em [X] semanas
+- [ ] CPA mantido dentro de [X%] do target
+- [ ] ROAS mantido acima de [X]x
+- [ ] Volume de conversoes cresceu [X%]
+- [ ] Sem rollback major durante o periodo

package/squad-paidmedia/workflows/account-audit-cycle.yaml

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+name: account-audit-cycle
+description: "Ciclo de auditoria completa de conta em 5 fases"
+trigger: "Nova conta para onboarding, auditoria trimestral, ou queda significativa de performance"
+agents_involved:
+  - performance-engineer
+  - meta-ads-specialist
+  - google-ads-specialist
+  - campaign-analyst
+  - creative-strategist
+  - pm-orchestrator
+
+phases:
+  - name: "Phase 1: Tracking Audit"
+    agent: performance-engineer
+    tasks:
+      - audit-tracking-implementation
+      - validate-pixel-health
+      - audit-tag-manager-setup
+      - audit-core-web-vitals
+    output: "Tracking audit report"
+    quality_gate: "Todos os pixels verificados, eventos testados end-to-end"
+    notes: |
+      Lighthouse audita toda a infraestrutura de tracking.
+      Se tracking esta quebrado, NADA mais importa.
+      Esta fase e pre-requisito para todas as outras.
+
+  - name: "Phase 2: Account Structure"
+    agents:
+      - meta-ads-specialist
+      - google-ads-specialist
+    depends_on: ["Phase 1"]
+    tasks:
+      - audit-meta-ads-account
+      - audit-google-ads-account
+      - audit-keywords
+      - audit-search-terms
+      - audit-utm-tracking
+    output: "Account structure audit reports (Meta + Google)"
+    quality_gate: "Score card por area, problemas identificados, waste quantificado"
+    notes: |
+      Signal audita conta Meta (estrutura, pixel, audiences, criativos).
+      Query audita conta Google (estrutura, keywords, bidding, QS).
+      Trabalham em paralelo.
+
+  - name: "Phase 3: Performance Analysis"
+    agent: campaign-analyst
+    depends_on: ["Phase 2"]
+    tasks:
+      - analyze-traffic-sources
+      - analyze-conversion-funnel
+      - analyze-user-behavior
+      - detect-performance-anomalies
+    output: "Performance analysis report"
+    quality_gate: "Attribution mapeada, funil analisado, anomalias identificadas"
+    notes: |
+      Pulse analisa dados cross-channel com contexto dos audits.
+      Correlaciona findings de Signal/Query com dados de GA4.
+
+  - name: "Phase 4: Creative Review"
+    agent: creative-strategist
+    depends_on: ["Phase 2"]
+    tasks:
+      - analyze-creative-performance
+      - research-competitor-facebook-ads
+      - analyze-creative-trends
+    output: "Creative review report"
+    quality_gate: "Patterns de winners/losers identificados, competitive intelligence"
+
+  - name: "Phase 5: Recommendations"
+    agent: pm-orchestrator
+    depends_on: ["Phase 1", "Phase 2", "Phase 3", "Phase 4"]
+    tasks:
+      - generate-performance-report
+      - triage-campaign-issues
+      - manage-scaling-roadmap
+    output: "Consolidated audit report with prioritized recommendations"
+    quality_gate: "Score card consolidado, top 10 recomendacoes priorizadas, roadmap"
+    notes: |
+      Apex consolida todos os findings em report unico.
+      Prioriza recomendacoes por impacto.
+      Define roadmap de implementacao.

package/squad-paidmedia/workflows/campaign-launch-cycle.yaml

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+name: campaign-launch-cycle
+description: "Ciclo completo de lancamento de campanha cross-channel em 6 fases"
+trigger: "Novo briefing de campanha recebido ou nova conta para setup"
+agents_involved:
+  - pm-orchestrator
+  - meta-ads-specialist
+  - google-ads-specialist
+  - creative-strategist
+  - cro-specialist
+  - performance-engineer
+  - campaign-analyst
+
+phases:
+  - name: "Phase 1: Strategy & Planning"
+    agent: pm-orchestrator
+    tasks:
+      - orchestrate-campaign-launch
+      - coordinate-cross-channel-strategy
+      - allocate-cross-channel-budget
+    output: "campaign-launch-plan.md"
+    quality_gate: "Budget alocado, channels definidos, KPIs e targets claros"
+    notes: |
+      Apex recebe o briefing e define a estrategia cross-channel.
+      Determina mix Meta/Google, budget por tier, e timeline.
+      Delega tasks para agentes especializados.
+
+  - name: "Phase 2: Structure & Setup"
+    agents:
+      - meta-ads-specialist
+      - google-ads-specialist
+    depends_on: ["Phase 1"]
+    tasks:
+      - design-campaign-structure
+      - build-audience-architecture
+      - audit-google-ads-account
+      - audit-keywords
+    output: "Campaign structures configuradas em ambas plataformas"
+    quality_gate: "Campanhas estruturadas, audiences definidas, keywords selecionadas"
+    notes: |
+      Signal e Query trabalham em paralelo.
+      Signal: campaign structure Meta + audience architecture
+      Query: campaign structure Google + keyword portfolio
+
+  - name: "Phase 3: Creative Production"
+    agent: creative-strategist
+    depends_on: ["Phase 1"]
+    tasks:
+      - generate-creative-brief
+      - write-video-ad-script
+      - research-competitor-facebook-ads
+    output: "Criativos produzidos e aprovados"
+    quality_gate: "Criativos em specs corretos, hooks testados, variacoes suficientes"
+    notes: |
+      Canvas pode comecar em paralelo com Phase 2.
+      Produz criativos para Meta (images, videos, carousels) e
+      ad copies para Google (headlines, descriptions, extensions).
+
+  - name: "Phase 4: CRO & Landing Page"
+    agents:
+      - cro-specialist
+      - performance-engineer
+    depends_on: ["Phase 1"]
+    tasks:
+      - optimize-page-conversion
+      - analyze-landing-page
+      - audit-core-web-vitals
+      - audit-tracking-implementation
+    output: "Landing pages otimizadas e tracking validado"
+    quality_gate: "LP score >80 Lighthouse, tracking 100% validado, message match confirmado"
+    notes: |
+      Convert otimiza landing pages para conversao.
+      Lighthouse valida performance e tracking.
+      GATE CRITICO: tracking DEVE estar 100% antes de Phase 5.
+
+  - name: "Phase 5: Launch"
+    agents:
+      - meta-ads-specialist
+      - google-ads-specialist
+    depends_on: ["Phase 2", "Phase 3", "Phase 4"]
+    tasks:
+      - execute-launch-checklist
+      - manage-pixel-capi-health
+      - validate-pixel-health
+    output: "Campanhas ativas em todas as plataformas"
+    quality_gate: "Pre-launch checklist 100%, todas as campanhas ativas, delivery confirmado"
+    notes: |
+      Signal executa launch checklist Meta.
+      Query executa launch de Google.
+      GATE: pre-launch checklist DEVE ser 100% para GO.
+
+  - name: "Phase 6: Review & Optimization"
+    agents:
+      - campaign-analyst
+      - pm-orchestrator
+    depends_on: ["Phase 5"]
+    tasks:
+      - generate-weekly-summary
+      - analyze-traffic-sources
+      - detect-performance-anomalies
+      - generate-performance-report
+    output: "First week report + optimization recommendations"
+    quality_gate: "Dados de 7+ dias, insights acionaveis, recomendacoes de otimizacao"
+    notes: |
+      Pulse gera first-day report, then daily monitoring.
+      Week 1 review completo com recomendacoes.
+      Apex consolida e decide proximos passos.

package/squad-paidmedia/workflows/creative-testing-cycle.yaml

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+name: creative-testing-cycle
+description: "Ciclo de teste de criativos em 4 fases"
+trigger: "Necessidade de testar novos criativos ou otimizar creative performance"
+agents_involved:
+  - creative-strategist
+  - meta-ads-specialist
+  - google-ads-specialist
+  - cro-specialist
+  - campaign-analyst
+
+phases:
+  - name: "Phase 1: Hypothesis"
+    agent: creative-strategist
+    tasks:
+      - analyze-creative-performance
+      - design-creative-testing-framework
+      - generate-creative-brief
+    output: "Test hypotheses + creative variants"
+    quality_gate: "Hipotese no formato IF/THEN/BECAUSE, 1 variavel por teste"
+    notes: |
+      Canvas analisa performance dos criativos atuais,
+      identifica patterns de winners/losers,
+      e formula hipoteses de teste.
+      Produz variantes baseadas nas hipoteses.
+
+  - name: "Phase 2: Test Design"
+    agents:
+      - meta-ads-specialist
+      - google-ads-specialist
+      - cro-specialist
+    depends_on: ["Phase 1"]
+    tasks:
+      - run-creative-test
+      - design-ab-test
+      - calculate-sample-size
+    output: "Test configurations ready"
+    quality_gate: "Sample size calculado, duracao estimada, testes configurados nas plataformas"
+    notes: |
+      Signal configura testes em Meta (A/B Test feature).
+      Query configura testes em Google (Campaign Experiments).
+      Convert calcula sample size e valida metodologia.
+
+  - name: "Phase 3: Execution"
+    agents:
+      - meta-ads-specialist
+      - google-ads-specialist
+    depends_on: ["Phase 2"]
+    tasks:
+      - detect-creative-fatigue
+      - analyze-audience-performance
+    output: "Tests running + monitoring data"
+    quality_gate: "Testes rodando min 7 dias, delivery balanceado, sem interferencia"
+    notes: |
+      Signal e Query monitoram delivery dos testes.
+      NAO modificar testes durante execucao.
+      Monitorar apenas para garantir que tudo esta rodando.
+
+  - name: "Phase 4: Analysis"
+    agents:
+      - campaign-analyst
+      - creative-strategist
+    depends_on: ["Phase 3"]
+    tasks:
+      - analyze-creative-performance
+      - rank-ad-copy-performance
+    output: "Test results + learnings + next actions"
+    quality_gate: "Significancia estatistica calculada, learnings documentados, winners escalados"
+    notes: |
+      Pulse calcula significancia estatistica.
+      Canvas interpreta resultados e documenta learnings.
+      Winners: escalar para campanhas ativas.
+      Losers: documentar e nao repetir.
+      Inconclusivos: re-testar com variacao mais dramatica.

package/squad-paidmedia/workflows/cro-optimization-cycle.yaml

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+name: cro-optimization-cycle
+description: "Ciclo de otimizacao de conversao em 5 fases"
+trigger: "CVR abaixo do benchmark, CPA alto por LP issue, ou CRO sprint planejado"
+agents_involved:
+  - cro-specialist
+  - performance-engineer
+  - campaign-analyst
+
+phases:
+  - name: "Phase 1: Audit"
+    agents:
+      - cro-specialist
+      - performance-engineer
+    tasks:
+      - analyze-landing-page
+      - optimize-page-conversion
+      - audit-core-web-vitals
+      - run-full-lighthouse-audit
+      - audit-conversion-tracking
+    output: "CRO audit report + performance baseline"
+    quality_gate: "LP auditada, CWV medidos, tracking validado, baseline CVR documentado"
+    notes: |
+      Convert e Lighthouse trabalham em paralelo.
+      Convert: CRO audit (message match, hierarchy, trust elements).
+      Lighthouse: performance audit (CWV, page speed, tracking).
+      Baseline metrics para comparacao pos-otimizacao.
+
+  - name: "Phase 2: Hypothesis"
+    agent: cro-specialist
+    depends_on: ["Phase 1"]
+    tasks:
+      - optimize-form-conversion
+      - optimize-signup-flow
+      - design-progressive-profiling
+    output: "Prioritized optimization hypotheses"
+    quality_gate: "Hipoteses no formato IF/THEN/BECAUSE, priorizadas por impacto estimado"
+    notes: |
+      Convert formula hipoteses baseadas nos findings do audit.
+      Prioriza por: impacto estimado × facilidade de implementacao.
+      Cada hipotese tem metrica de sucesso clara.
+
+  - name: "Phase 3: Test Design"
+    agent: cro-specialist
+    depends_on: ["Phase 2"]
+    tasks:
+      - run-ab-test
+      - calculate-sample-size
+    output: "A/B test configurations"
+    quality_gate: "Sample size calculado, teste configurado, duracao estimada"
+    notes: |
+      Convert configura A/B test para cada hipotese prioritaria.
+      Um teste por vez (nao testar multiplas coisas simultaneamente na mesma page).
+      Calcular se ha trafego suficiente para resultado em <30 dias.
+
+  - name: "Phase 4: Execution"
+    agent: cro-specialist
+    depends_on: ["Phase 3"]
+    tasks:
+      - run-ab-test
+      - audit-conversion-tracking
+    output: "Tests running + monitoring data"
+    quality_gate: "Teste rodando min 7 dias, tracking validado durante teste"
+    notes: |
+      Convert monitora execucao.
+      Verifica que tracking continua funcionando.
+      NAO parar teste antes do sample size.
+
+  - name: "Phase 5: Analysis"
+    agents:
+      - campaign-analyst
+      - cro-specialist
+    depends_on: ["Phase 4"]
+    tasks:
+      - analyze-conversion-funnel
+      - measure-activation-rate
+    output: "Test results + implementation plan"
+    quality_gate: "Significancia calculada, winner implementado, learnings documentados"
+    notes: |
+      Pulse fornece analise de funil pre/pos.
+      Convert analisa resultados e decide:
+      - Winner: implementar permanentemente
+      - Loser: documentar learning, proxima hipotese
+      - Inconclusivo: aumentar sample ou variacao
+      Ciclo recomeça com proxima hipotese.