sinapse-ai 1.0.0

package/squad-council/knowledge-base/mental-models-catalog.md

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+# Mental Models Catalog: Strategic Council
+
+## Purpose
+Catalogo consolidado de 50+ modelos mentais organizados por disciplina e aplicacao. Referencia primaria para Charlie Munger e disponivel para todos os conselheiros.
+
+---
+
+## Psychology & Behavioral Economics
+
+### 1. Incentive-Caused Bias
+- **Source**: Munger
+- **Definition**: People's positions are shaped by their incentives. Never ask a barber if you need a haircut.
+- **Application**: Before trusting any advice, map the advisor's incentives.
+
+### 2. Social Proof
+- **Source**: Cialdini / Munger
+- **Definition**: People follow what others do, especially under uncertainty.
+- **Application**: Markets, hiring decisions, product adoption.
+
+### 3. Commitment & Consistency Bias
+- **Source**: Cialdini / Munger
+- **Definition**: People stick with prior decisions even when evidence changes.
+- **Application**: Sunk cost decisions, brand loyalty, political beliefs.
+
+### 4. Availability Bias
+- **Source**: Kahneman & Tversky
+- **Definition**: People overweight information that comes easily to mind.
+- **Application**: Risk assessment, media influence, recent events bias.
+
+### 5. Lollapalooza Effect
+- **Source**: Munger
+- **Definition**: When multiple biases act in the same direction, results are extreme and often irrational.
+- **Application**: Market bubbles, cult dynamics, viral phenomena.
+
+### 6. Loss Aversion
+- **Source**: Kahneman & Tversky
+- **Definition**: Losses feel roughly 2x more painful than equivalent gains feel good.
+- **Application**: Pricing, negotiation, risk decisions.
+
+### 7. Anchoring
+- **Source**: Kahneman & Tversky
+- **Definition**: First piece of information disproportionately influences subsequent judgments.
+- **Application**: Pricing, salary negotiations, valuation.
+
+### 8. Dunning-Kruger Effect
+- **Source**: Dunning & Kruger
+- **Definition**: Incompetent people overestimate their ability; experts underestimate theirs.
+- **Application**: Hiring, self-assessment, circle of competence.
+
+### 9. Endowment Effect
+- **Source**: Thaler
+- **Definition**: People overvalue what they own relative to what they don't.
+- **Application**: M&A negotiations, portfolio management, pivot decisions.
+
+### 10. Mimetic Desire
+- **Source**: Girard / Thiel
+- **Definition**: Humans learn what to desire by copying others. Most desires are borrowed.
+- **Application**: Competitive strategy, career choices, market positioning.
+
+---
+
+## Mathematics & Probability
+
+### 11. Compound Interest
+- **Source**: Einstein (attributed) / Munger
+- **Definition**: Exponential growth through reinvestment. Applies to money, knowledge, relationships.
+- **Application**: Long-term investing, skill development, relationship building.
+
+### 12. Expected Value
+- **Source**: Pascal / Dalio
+- **Definition**: Probability-weighted average of all possible outcomes.
+- **Application**: Investment decisions, strategic bets, risk management.
+
+### 13. Inversion
+- **Source**: Jacobi / Munger
+- **Definition**: Instead of asking how to succeed, ask what would guarantee failure and avoid it.
+- **Application**: Risk management, strategy, problem-solving.
+
+### 14. Bayes' Theorem
+- **Source**: Bayes
+- **Definition**: Update probabilities based on new evidence.
+- **Application**: Decision-making under uncertainty, hypothesis testing.
+
+### 15. Power Law
+- **Source**: Pareto / Thiel
+- **Definition**: A small number of inputs produce the vast majority of outputs.
+- **Application**: Venture investing, resource allocation, focus.
+
+### 16. Margin of Safety
+- **Source**: Graham / Munger
+- **Definition**: Build a buffer between estimate and reality. Assume you're wrong.
+- **Application**: Investment, project planning, capacity management.
+
+### 17. Law of Large Numbers
+- **Source**: Bernoulli
+- **Definition**: Over many trials, results converge to expected values.
+- **Application**: Portfolio diversification, A/B testing, process reliability.
+
+---
+
+## Biology & Evolution
+
+### 18. Natural Selection
+- **Source**: Darwin / Munger
+- **Definition**: Entities best adapted to their environment survive and reproduce.
+- **Application**: Business competition, product-market fit, organizational evolution.
+
+### 19. Red Queen Effect
+- **Source**: Van Valen
+- **Definition**: You must keep running just to stay in place. Competitors constantly evolve.
+- **Application**: Innovation strategy, competitive moats, continuous improvement.
+
+### 20. Niche Specialization
+- **Source**: Ecology
+- **Definition**: The narrower your niche, the less competition you face.
+- **Application**: Market positioning, specific knowledge, category creation.
+
+### 21. Symbiosis & Mutualism
+- **Source**: Biology
+- **Definition**: Relationships where both parties benefit.
+- **Application**: Partnerships, ecosystem strategy, platform design.
+
+### 22. Punctuated Equilibrium
+- **Source**: Gould & Eldredge
+- **Definition**: Long periods of stability interrupted by rapid change.
+- **Application**: Market disruption, technological shifts, organizational change.
+
+---
+
+## Physics & Systems
+
+### 23. Entropy
+- **Source**: Thermodynamics
+- **Definition**: All systems tend toward disorder without energy input.
+- **Application**: Organizational maintenance, culture decay, technical debt.
+
+### 24. Critical Mass
+- **Source**: Nuclear physics
+- **Definition**: Systems remain stable until a threshold is crossed, then change rapidly.
+- **Application**: Network effects, viral growth, tipping points.
+
+### 25. Feedback Loops
+- **Source**: Systems theory
+- **Definition**: Positive loops amplify, negative loops stabilize.
+- **Application**: Growth dynamics, organizational culture, habit formation.
+
+### 26. Leverage
+- **Source**: Archimedes / Naval
+- **Definition**: Small inputs producing outsized outputs through mechanical advantage.
+- **Application**: Code, media, capital, labor as force multipliers.
+
+### 27. Inertia
+- **Source**: Newton
+- **Definition**: Objects in motion tend to stay in motion; objects at rest tend to stay at rest.
+- **Application**: Organizational change, habit change, market momentum.
+
+### 28. Resonance
+- **Source**: Physics
+- **Definition**: When frequency matches, small inputs produce large outputs.
+- **Application**: Product-market fit, messaging, timing.
+
+---
+
+## Economics & Strategy
+
+### 29. Opportunity Cost
+- **Source**: Classical economics / Munger
+- **Definition**: The true cost of anything is what you give up to get it.
+- **Application**: Resource allocation, time management, strategic focus.
+
+### 30. Comparative Advantage
+- **Source**: Ricardo
+- **Definition**: Do what you're relatively best at, even if absolutely better at something else.
+- **Application**: Team composition, outsourcing, specialization.
+
+### 31. Supply & Demand
+- **Source**: Classical economics
+- **Definition**: Prices adjust to balance supply and demand.
+- **Application**: Pricing strategy, talent markets, market timing.
+
+### 32. Network Effects
+- **Source**: Metcalfe / Hoffman
+- **Definition**: Product value increases as more people use it.
+- **Application**: Platform strategy, marketplace design, competitive moats.
+
+### 33. Switching Costs
+- **Source**: Porter / Munger
+- **Definition**: Cost of changing from one product/service to another.
+- **Application**: Competitive moat assessment, customer retention, pricing.
+
+### 34. Economies of Scale
+- **Source**: Classical economics
+- **Definition**: Per-unit costs decrease as volume increases.
+- **Application**: Pricing strategy, market entry, monopoly building.
+
+### 35. Creative Destruction
+- **Source**: Schumpeter
+- **Definition**: Innovation destroys existing structures and creates new ones.
+- **Application**: Disruption strategy, market analysis, timing.
+
+---
+
+## Decision-Making & Strategy
+
+### 36. Circle of Competence
+- **Source**: Munger / Buffett
+- **Definition**: Know the boundaries of what you truly understand.
+- **Application**: Investment decisions, hiring, delegation.
+
+### 37. First Principles Thinking
+- **Source**: Aristotle / Thiel / Naval
+- **Definition**: Reason from fundamental truths rather than by analogy.
+- **Application**: Innovation, problem-solving, strategy.
+
+### 38. Occam's Razor
+- **Source**: William of Ockham
+- **Definition**: The simplest explanation is usually correct.
+- **Application**: Diagnosis, product design, strategy simplification.
+
+### 39. Hanlon's Razor
+- **Source**: Hanlon
+- **Definition**: Never attribute to malice what can be adequately explained by stupidity.
+- **Application**: Conflict resolution, competitor analysis, team dynamics.
+
+### 40. Sunk Cost Fallacy
+- **Source**: Behavioral economics
+- **Definition**: Past costs should not influence future decisions.
+- **Application**: Project cancellation, pivot decisions, investment exit.
+
+### 41. Hell Yeah or No
+- **Source**: Sivers
+- **Definition**: If it's not a clear enthusiastic yes, it's a no.
+- **Application**: Opportunity filtering, time management, focus.
+
+### 42. Pain + Reflection = Progress
+- **Source**: Dalio
+- **Definition**: Failures processed honestly become principles that prevent recurrence.
+- **Application**: Post-mortems, personal development, organizational learning.
+
+---
+
+## Leadership & Organization
+
+### 43. Golden Circle (WHY-HOW-WHAT)
+- **Source**: Sinek
+- **Definition**: Start communication with purpose (WHY), then method (HOW), then product (WHAT).
+- **Application**: Brand messaging, leadership communication, culture building.
+
+### 44. BRAVING Trust
+- **Source**: Brown
+- **Definition**: Trust = Boundaries + Reliability + Accountability + Vault + Integrity + Non-judgment + Generosity.
+- **Application**: Team trust assessment, relationship repair.
+
+### 45. Five Dysfunctions Pyramid
+- **Source**: Lencioni
+- **Definition**: Trust → Conflict → Commitment → Accountability → Results. Bottom-up resolution.
+- **Application**: Team diagnosis, organizational health.
+
+### 46. Servant Leadership
+- **Source**: Greenleaf / Sinek
+- **Definition**: Leaders serve those they lead. The cost of leadership is self-interest.
+- **Application**: Management philosophy, culture design.
+
+### 47. Idea Meritocracy
+- **Source**: Dalio
+- **Definition**: Best ideas win regardless of source. Believability-weighted decisions.
+- **Application**: Meeting design, decision processes, culture.
+
+---
+
+## Entrepreneurship & Innovation
+
+### 48. Productize Yourself
+- **Source**: Naval
+- **Definition**: Find specific knowledge + apply leverage + take accountability = wealth.
+- **Application**: Career strategy, business design, personal brand.
+
+### 49. Zero to One
+- **Source**: Thiel
+- **Definition**: Create something genuinely new vs copying what exists.
+- **Application**: Innovation strategy, startup evaluation, competitive positioning.
+
+### 50. Blitzscaling
+- **Source**: Hoffman
+- **Definition**: Prioritize speed over efficiency in winner-take-most markets.
+- **Application**: Growth strategy, market entry, resource allocation.
+
+### 51. Enough
+- **Source**: Sivers / Chouinard
+- **Definition**: Define what's sufficient and stop chasing more.
+- **Application**: Life design, business strategy, resource management.
+
+### 52. ABZ Planning
+- **Source**: Hoffman
+- **Definition**: Plan A (current), Plan B (pivot), Plan Z (lifeboat).
+- **Application**: Career planning, startup strategy, risk management.
+
+---
+
+## How to Use This Catalog
+
+1. **Before any major decision**, scan the catalog for relevant models
+2. **Apply minimum 3 models** from different disciplines (Munger's rule)
+3. **Always include Inversion** — what would guarantee failure?
+4. **Check for biases** — which cognitive biases might be at play?
+5. **Verify circle of competence** — are you qualified to apply these models here?
+6. **Seek lollapalooza** — are multiple forces acting in the same direction?

package/squad-council/knowledge-base/routing-catalog.md

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+# Routing Catalog: Strategic Council
+
+## Purpose
+Catalogo de roteamento para o orchestrator Zenith. Mapeia dominios, keywords, e agentes responsaveis para direcionar questoes estrategicas ao conselheiro mais adequado.
+
+---
+
+## Domains
+
+### investment_risk_principles
+- **Keywords**: investment, portfolio, risk, principles, decision system, debt cycle, economic machine, radical transparency, meritocracy, all weather, diversification, hedge, allocation, expected value, believability
+- **Primary Agent**: ray-dalio
+- **Secondary Agent**: charlie-munger
+- **Description**: Decisoes de investimento, gestao de risco, criacao de principios, transparencia radical, meritocracia de ideias, ciclos economicos
+
+### mental_models_wisdom
+- **Keywords**: mental models, cognitive bias, inversion, circle of competence, multidisciplinary, worldly wisdom, checklist, rationality, latticework, bias, moat, lollapalooza, incentives, second-order thinking
+- **Primary Agent**: charlie-munger
+- **Secondary Agent**: ray-dalio
+- **Description**: Aplicacao de modelos mentais, identificacao de vieses cognitivos, pensamento por inversao, avaliacao de moats competitivos, decisoes racionais
+
+### wealth_leverage_freedom
+- **Keywords**: wealth creation, leverage, specific knowledge, happiness, freedom, angel investing, productize yourself, judgment, permissionless, compounding, code, media, first principles, aphorism
+- **Primary Agent**: naval-ravikant
+- **Secondary Agent**: peter-thiel
+- **Description**: Criacao de riqueza, alavancagem, conhecimento especifico, felicidade como habilidade, liberdade, investimento anjo, productize yourself
+
+### contrarian_monopoly
+- **Keywords**: contrarian, monopoly, zero to one, competition, secrets, definite optimism, power law, mimesis, 10x, proprietary technology, distribution, seven questions, thiel
+- **Primary Agent**: peter-thiel
+- **Secondary Agent**: charlie-munger
+- **Description**: Pensamento contrario, criacao de monopolio, zero to one, secrets, power law, desafio ao consenso
+
+### scaling_networks
+- **Keywords**: scaling, blitzscaling, network, alliance, ABZ planning, startup growth, distribution, network effects, first-scaler, tours of duty, permanent beta, platform, marketplace
+- **Primary Agent**: reid-hoffman
+- **Secondary Agent**: peter-thiel
+- **Description**: Estrategia de scaling, network effects, blitzscaling, distribuicao, alliancas, ABZ planning
+
+### purpose_leadership
+- **Keywords**: purpose, why, golden circle, infinite game, just cause, inspiration, leadership, meaning, start with why, vision, mission, inspire, communicate, finite, worthy rival
+- **Primary Agent**: simon-sinek
+- **Secondary Agent**: brene-brown
+- **Description**: Proposito organizacional, Golden Circle, jogo infinito, lideranca inspiradora, Just Cause
+
+### vulnerability_courage_trust
+- **Keywords**: vulnerability, courage, shame, trust, dare to lead, rising strong, empathy, wholehearted, BRAVING, psychological safety, rumble, armor, belonging, emotions, fear
+- **Primary Agent**: brene-brown
+- **Secondary Agent**: patrick-lencioni
+- **Description**: Vulnerabilidade, coragem, shame resilience, trust building (BRAVING), empatia, lideranca corajosa
+
+### team_health_dynamics
+- **Keywords**: team dysfunction, organizational health, accountability, meetings, working genius, trust pyramid, cohesion, five dysfunctions, humble hungry smart, ideal team player, clarity, commitment
+- **Primary Agent**: patrick-lencioni
+- **Secondary Agent**: brene-brown
+- **Description**: Saude organizacional, disfuncoes de equipe, accountability, reunioes, Working Genius, contratacao
+
+### minimalist_entrepreneurship
+- **Keywords**: simplicity, hell yeah or no, contrarian entrepreneur, small business, minimalist, enough, solo founder, indie, ideas vs execution, useful not famous, donkey
+- **Primary Agent**: derek-sivers
+- **Secondary Agent**: yvon-chouinard
+- **Description**: Empreendedorismo minimalista, Hell Yeah or No, ficar pequeno por escolha, "enough", simplicidade
+
+### mission_sustainability
+- **Keywords**: mission-driven, environmental, sustainability, responsible business, activism, purpose over profit, planet, quality, durability, 1% for the planet, repair, circular economy, craft
+- **Primary Agent**: yvon-chouinard
+- **Secondary Agent**: simon-sinek
+- **Description**: Negocios orientados por missao, responsabilidade ambiental, qualidade sobre quantidade, ativismo empresarial
+
+---
+
+## Multi-Domain Routing
+
+Quando multiplos dominios sao relevantes, Zenith deve convocar um painel:
+
+| Combinacao de Dominios | Painel Recomendado |
+|----------------------|-------------------|
+| investment + mental_models + wealth | Investment Committee (Dalio, Munger, Naval) |
+| scaling + contrarian + minimalist | Scaling Council (Hoffman, Thiel, Sivers) |
+| purpose + vulnerability + team_health | Culture Circle (Sinek, Brown, Lencioni) |
+| wealth + minimalist + mission | Founder Council (Naval, Sivers, Chouinard) |
+| contrarian + mental_models + minimalist | Contrarian Panel (Thiel, Munger, Sivers) |
+| purpose + vulnerability + investment | Leadership Circle (Sinek, Brown, Dalio) |
+| investment + contrarian + scaling + mental_models | Strategy War Room (Thiel, Hoffman, Dalio, Munger) |
+
+---
+
+## Decision Style Routing
+
+Quando o dominio e ambiguo, use o estilo de decisao para desempatar:
+
+| Estilo de Decisao | Advisor Preferido |
+|-------------------|------------------|
+| Quantitativo / Sistematico | ray-dalio |
+| Baseado em modelos mentais | charlie-munger |
+| Primeiros principios | peter-thiel, naval-ravikant |
+| Network / Escala | reid-hoffman |
+| Proposito / Cultura | simon-sinek, brene-brown |
+| Dinamica de equipe | patrick-lencioni |
+| Simplicidade / Minimalismo | derek-sivers |
+| Missao / Impacto | yvon-chouinard |
+
+---
+
+## Confidence Levels
+
+| Level | Criterio | Acao |
+|-------|----------|------|
+| **HIGH** | Match claro de keywords, dominio unico, intencao inequivoca | Rotear para primary advisor |
+| **MEDIUM** | Multiplos dominios relevantes, leve ambiguidade | Sugerir primary + secondary, ou convocar painel |
+| **LOW** | Sem match claro, request vago, cross-domain demais | Ficar com Zenith, fazer perguntas clarificadoras |

package/squad-council/knowledge-base/strategic-frameworks-reference.md

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+# Strategic Frameworks Reference: Strategic Council
+
+## Purpose
+Referencia consolidada dos frameworks estrategicos dos 10 conselheiros. Guia rapido para identificar qual framework aplicar em cada situacao.
+
+---
+
+## Ray Dalio — Frameworks
+
+### 1. Principles Meta-Framework
+- **Use When**: Precisa criar regras sistematicas para decisoes recorrentes
+- **Core**: Values → Principles → Actions
+- **Key Output**: Principios escritos que conectam valores a acoes
+
+### 2. 5-Step Process
+- **Use When**: Precisa resolver qualquer problema de forma estruturada
+- **Core**: Goals → Problems → Diagnosis → Design → Execute
+- **Key Rule**: Nunca pular etapas ou misturar etapas
+
+### 3. Pain + Reflection = Progress
+- **Use When**: Apos uma falha ou experiencia dolorosa
+- **Core**: Dor + Reflexao honesta = Novo principio
+- **Key Output**: Principio que previne recorrencia
+
+### 4. Idea Meritocracy
+- **Use When**: Precisa melhorar qualidade de decisoes em grupo
+- **Core**: Radical Truth + Radical Transparency + Believability-Weighted Decisions
+- **Tools**: Dot Collector, Baseball Cards, The Combinator
+
+### 5. Economic Machine Model
+- **Use When**: Analisando ciclos economicos, mercados, ou alocacao macro
+- **Core**: Productivity + Short-Term Debt Cycle + Long-Term Debt Cycle
+- **Key Insight**: True diversification = risk parity, not dollar parity
+
+### 6. All Weather Strategy
+- **Use When**: Construindo portfolio resiliente a todos os cenarios
+- **Core**: Balance risk across 4 environments (growth/inflation x rising/falling)
+
+---
+
+## Charlie Munger — Frameworks
+
+### 7. Latticework of Mental Models
+- **Use When**: Precisa analisar um problema de multiplas perspectivas
+- **Core**: Aplicar 3+ modelos de disciplinas diferentes simultaneamente
+- **Key Rule**: "Man with a hammer" syndrome — evite modelo unico
+
+### 8. Inversion
+- **Use When**: Qualquer decisao importante
+- **Core**: "What would guarantee failure?" → Avoid those things
+- **Key Phrase**: "All I want to know is where I'm going to die, so I'll never go there"
+
+### 9. Circle of Competence
+- **Use When**: Avaliando se voce (ou equipe) tem expertise para decidir
+- **Core**: Know the edge of your knowledge. Stay inside for important decisions.
+
+### 10. Checklist Methodology
+- **Use When**: Antes de qualquer decisao de alto impacto
+- **Core**: Systematic pre-decision checklist of failure modes and biases
+
+### 11. Moat Analysis
+- **Use When**: Avaliando vantagem competitiva de um negocio
+- **Core**: Brand, Network Effects, Switching Costs, Cost Advantages, Intangibles
+- **Key Question**: "Can a well-funded competitor replicate this in 3 years?"
+
+### 12. 25 Cognitive Biases
+- **Use When**: Suspeitando que vieses estao distorcendo julgamento
+- **Core**: Systematic catalog of human misjudgment tendencies
+
+---
+
+## Naval Ravikant — Frameworks
+
+### 13. Wealth Creation Formula
+- **Use When**: Construindo estrategia de criacao de riqueza
+- **Core**: Specific Knowledge x Leverage x Accountability = Wealth
+- **Key Insight**: Permissionless leverage (code, media) is the great equalizer
+
+### 14. Productize Yourself
+- **Use When**: Transformando habilidades em produto escalavel
+- **Core**: Find specific knowledge → Choose leverage → Take accountability
+
+### 15. Happiness as a Skill
+- **Use When**: Buscando paz e satisfacao alem do sucesso material
+- **Core**: Peace (absence of desire) + Choice + Presence
+
+### 16. Judgment Framework
+- **Use When**: Melhorando qualidade de decisoes
+- **Core**: Clear thinking + Long-term games + First principles
+
+### 17. Compounding Life
+- **Use When**: Planejando para o longo prazo
+- **Core**: Knowledge, relationships, reputation, health, skills — all compound
+
+---
+
+## Peter Thiel — Frameworks
+
+### 18. Zero to One
+- **Use When**: Avaliando se uma ideia e genuinamente inovadora
+- **Core**: Creating new (0→1) vs copying (1→n)
+- **Key Question**: "What important truth do very few people agree with you on?"
+
+### 19. Seven Questions
+- **Use When**: Avaliando viabilidade de um negocio
+- **Core**: Engineering, Timing, Monopoly, People, Distribution, Durability, Secret
+
+### 20. Competition Is For Losers
+- **Use When**: Definindo estrategia competitiva
+- **Core**: Build monopoly, don't compete. Start small, dominate, expand.
+
+### 21. Power Law
+- **Use When**: Alocando recursos ou investimentos
+- **Core**: A small number of bets generate the vast majority of returns
+
+### 22. Definite Optimism
+- **Use When**: Planejando o futuro
+- **Core**: Have specific plans, not vague hopes. Engineers > financiers.
+
+### 23. Mimetic Theory (Girard)
+- **Use When**: Questionando motivacoes e desejos
+- **Core**: Most desires are borrowed. Competition is mimetic rivalry.
+
+---
+
+## Reid Hoffman — Frameworks
+
+### 24. Blitzscaling
+- **Use When**: Decidindo velocidade de crescimento
+- **Core**: Speed > efficiency in winner-take-most markets with network effects
+- **5 Stages**: Family → Tribe → Village → City → Nation
+
+### 25. Network Effects Taxonomy
+- **Use When**: Avaliando defensibilidade de um modelo de negocio
+- **Core**: Direct, Indirect (Two-Sided), Data, Platform
+
+### 26. ABZ Planning
+- **Use When**: Planejando carreira ou estrategia de negocio
+- **Core**: Plan A (current), Plan B (adjacent pivot), Plan Z (lifeboat)
+
+### 27. The Alliance
+- **Use When**: Desenhando relacao empregador-empregado
+- **Core**: Tours of Duty (Rotational, Transformational, Foundational)
+
+### 28. Permanent Beta
+- **Use When**: Qualquer momento — mentalidade continua
+- **Core**: Never finished. Always iterating. Launch before ready.
+
+---
+
+## Simon Sinek — Frameworks
+
+### 29. Golden Circle (Start With Why)
+- **Use When**: Comunicando, liderando, ou posicionando marca
+- **Core**: WHY (purpose) → HOW (values) → WHAT (products)
+- **Law**: People don't buy what you do, they buy why you do it
+
+### 30. Infinite Game
+- **Use When**: Definindo estrategia de longo prazo
+- **5 Practices**: Just Cause, Trusting Teams, Worthy Rivals, Existential Flexibility, Courage to Lead
+
+### 31. Leaders Eat Last
+- **Use When**: Construindo cultura e confianca
+- **Core**: Circle of Safety. Leaders sacrifice comfort for those in their charge.
+
+### 32. Trust vs Performance Matrix
+- **Use When**: Avaliando membros de equipe
+- **Key Insight**: Low-trust, high-performance people are the MOST toxic
+
+---
+
+## Brene Brown — Frameworks
+
+### 33. Dare to Lead (4 Skill Sets)
+- **Use When**: Desenvolvendo lideranca corajosa
+- **Core**: Rumbling with Vulnerability, Living into Values, BRAVING Trust, Learning to Rise
+
+### 34. BRAVING Trust Inventory
+- **Use When**: Avaliando e construindo confianca
+- **Core**: Boundaries, Reliability, Accountability, Vault, Integrity, Non-judgment, Generosity
+
+### 35. Shame Resilience Theory
+- **Use When**: Lidando com medo de falha ou vergonha
+- **Core**: Shame vs Guilt. Shame dies when spoken in safe places.
+
+### 36. Rising Strong Process
+- **Use When**: Recuperando de uma queda ou falha
+- **Core**: Reckoning → Rumble → Revolution
+
+### 37. Empathy vs Sympathy
+- **Use When**: Respondendo a alguem em dificuldade
+- **Core**: Empathy = feeling WITH. Sympathy = feeling FOR (from above).
+
+---
+
+## Patrick Lencioni — Frameworks
+
+### 38. Five Dysfunctions of a Team
+- **Use When**: Diagnosticando por que uma equipe nao funciona
+- **Pyramid**: Trust → Conflict → Commitment → Accountability → Results
+
+### 39. The Advantage (Org Health)
+- **Use When**: Melhorando saude organizacional
+- **4 Disciplines**: Cohesive Leadership, Create Clarity, Over-Communicate, Reinforce
+
+### 40. Six Types of Working Genius
+- **Use When**: Entendendo por que pessoas estao frustradas no trabalho
+- **Types**: Wonder, Invention, Discernment, Galvanizing, Enablement, Tenacity
+
+### 41. Ideal Team Player
+- **Use When**: Contratando ou avaliando membros de equipe
+- **Core**: Humble + Hungry + Smart. Never compromise on humble.
+
+### 42. Death by Meeting (4 Types)
+- **Use When**: Redesenhando cadencia de reunioes
+- **Types**: Daily Check-In, Weekly Tactical, Monthly Strategic, Quarterly Off-Site
+
+---
+
+## Derek Sivers — Frameworks
+
+### 43. Hell Yeah or No
+- **Use When**: Filtrando oportunidades e compromissos
+- **Core**: If it's not a clear "HELL YEAH!" then it's a no
+
+### 44. Ideas x Execution
+- **Use When**: Avaliando uma ideia de negocio
+- **Core**: Ideas are multipliers ($-1 to $20). Execution is the value ($1 to $10M).
+
+### 45. Useful Not Famous
+- **Use When**: Definindo estrategia de posicionamento pessoal
+- **Core**: Help deeply rather than reach broadly
+
+### 46. Stay Small on Purpose
+- **Use When**: Questionando pressao para crescer
+- **Core**: Bigger is not better. Define enough. Stop when you get there.
+
+---
+
+## Yvon Chouinard — Frameworks
+
+### 47. Let My People Go Surfing
+- **Use When**: Desenhando cultura e gestao de equipe
+- **Core**: Hire passionate people, give freedom, trust them, mission first
+
+### 48. Responsible Company (4 Stakeholders)
+- **Use When**: Avaliando impacto holístico de um negocio
+- **Core**: Workers + Customers + Community + Nature
+
+### 49. Don't Buy This Jacket
+- **Use When**: Questionando consumismo e planned obsolescence
+- **Core**: Build to last. Repair before replace. The best product is the one you already own.
+
+### 50. Earth as Shareholder
+- **Use When**: Pensando em proposito final de um negocio
+- **Core**: Business exists to serve a purpose larger than profit
+
+---
+
+## Framework Selection Guide
+
+| Situacao | Framework Recomendado | Advisor |
+|----------|----------------------|---------|
+| Decisao complexa com dados | 5-Step Process + Expected Value | Dalio |
+| Avaliando negocio/investimento | Moat Analysis + Inversion | Munger |
+| Criando produto/servico | Productize Yourself + Leverage | Naval |
+| Avaliando ideia de startup | Seven Questions + Zero to One | Thiel |
+| Decidindo quando/como crescer | Blitzscaling + Network Effects | Hoffman |
+| Articulando proposito | Golden Circle + Just Cause | Sinek |
+| Construindo confianca | BRAVING + Dare to Lead | Brown |
+| Consertando equipe disfuncional | Five Dysfunctions + Working Genius | Lencioni |
+| Simplificando decisoes | Hell Yeah or No + Enough | Sivers |
+| Alinhando missao e impacto | Responsible Company + 4 Stakeholders | Chouinard |