@azerogluemin/ai-bootstrap 0.2.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/CHANGELOG.md +157 -0
- package/LICENSE +21 -0
- package/README.md +146 -0
- package/bin/init.js +10 -0
- package/dist/applier/agents-installer.d.ts +12 -0
- package/dist/applier/agents-installer.js +75 -0
- package/dist/applier/agents-installer.js.map +1 -0
- package/dist/applier/bundle-definitions.d.ts +7 -0
- package/dist/applier/bundle-definitions.js +98 -0
- package/dist/applier/bundle-definitions.js.map +1 -0
- package/dist/applier/index.d.ts +9 -0
- package/dist/applier/index.js +147 -0
- package/dist/applier/index.js.map +1 -0
- package/dist/applier/mcp-catalog.d.ts +29 -0
- package/dist/applier/mcp-catalog.js +755 -0
- package/dist/applier/mcp-catalog.js.map +1 -0
- package/dist/applier/mcp-config.d.ts +29 -0
- package/dist/applier/mcp-config.js +123 -0
- package/dist/applier/mcp-config.js.map +1 -0
- package/dist/applier/profile-writer.d.ts +2 -0
- package/dist/applier/profile-writer.js +60 -0
- package/dist/applier/profile-writer.js.map +1 -0
- package/dist/applier/projects-writer.d.ts +2 -0
- package/dist/applier/projects-writer.js +108 -0
- package/dist/applier/projects-writer.js.map +1 -0
- package/dist/applier/settings-writer.d.ts +2 -0
- package/dist/applier/settings-writer.js +74 -0
- package/dist/applier/settings-writer.js.map +1 -0
- package/dist/applier/skills-installer.d.ts +12 -0
- package/dist/applier/skills-installer.js +90 -0
- package/dist/applier/skills-installer.js.map +1 -0
- package/dist/commands/backup.d.ts +1 -0
- package/dist/commands/backup.js +269 -0
- package/dist/commands/backup.js.map +1 -0
- package/dist/commands/doctor.d.ts +1 -0
- package/dist/commands/doctor.js +185 -0
- package/dist/commands/doctor.js.map +1 -0
- package/dist/commands/mcp.d.ts +1 -0
- package/dist/commands/mcp.js +142 -0
- package/dist/commands/mcp.js.map +1 -0
- package/dist/commands/telemetry.d.ts +1 -0
- package/dist/commands/telemetry.js +85 -0
- package/dist/commands/telemetry.js.map +1 -0
- package/dist/commands/update.d.ts +7 -0
- package/dist/commands/update.js +62 -0
- package/dist/commands/update.js.map +1 -0
- package/dist/index.d.ts +2 -0
- package/dist/index.js +113 -0
- package/dist/index.js.map +1 -0
- package/dist/steps/1-profile.d.ts +2 -0
- package/dist/steps/1-profile.js +81 -0
- package/dist/steps/1-profile.js.map +1 -0
- package/dist/steps/2-projects.d.ts +5 -0
- package/dist/steps/2-projects.js +81 -0
- package/dist/steps/2-projects.js.map +1 -0
- package/dist/steps/3-bundles.d.ts +4 -0
- package/dist/steps/3-bundles.js +95 -0
- package/dist/steps/3-bundles.js.map +1 -0
- package/dist/steps/4-mcps.d.ts +3 -0
- package/dist/steps/4-mcps.js +79 -0
- package/dist/steps/4-mcps.js.map +1 -0
- package/dist/steps/5-memory.d.ts +6 -0
- package/dist/steps/5-memory.js +51 -0
- package/dist/steps/5-memory.js.map +1 -0
- package/dist/steps/6-github.d.ts +5 -0
- package/dist/steps/6-github.js +34 -0
- package/dist/steps/6-github.js.map +1 -0
- package/dist/types.d.ts +57 -0
- package/dist/types.js +3 -0
- package/dist/types.js.map +1 -0
- package/dist/utils/paths.d.ts +10 -0
- package/dist/utils/paths.js +35 -0
- package/dist/utils/paths.js.map +1 -0
- package/dist/utils/permissions.d.ts +15 -0
- package/dist/utils/permissions.js +37 -0
- package/dist/utils/permissions.js.map +1 -0
- package/dist/utils/scanner.d.ts +11 -0
- package/dist/utils/scanner.js +108 -0
- package/dist/utils/scanner.js.map +1 -0
- package/dist/utils/telemetry.d.ts +26 -0
- package/dist/utils/telemetry.js +108 -0
- package/dist/utils/telemetry.js.map +1 -0
- package/dist/wizard.d.ts +2 -0
- package/dist/wizard.js +94 -0
- package/dist/wizard.js.map +1 -0
- package/package.json +77 -0
- package/templates/agents/ai-ml-engineer/AGENT.md +41 -0
- package/templates/agents/analyst-agent/AGENT.md +36 -0
- package/templates/agents/backend-engineer/AGENT.md +85 -0
- package/templates/agents/business-analyst/AGENT.md +47 -0
- package/templates/agents/ceo-agent/AGENT.md +57 -0
- package/templates/agents/cfo-agent/AGENT.md +57 -0
- package/templates/agents/chro-agent/AGENT.md +57 -0
- package/templates/agents/ciso-agent/AGENT.md +57 -0
- package/templates/agents/cmo-agent/AGENT.md +57 -0
- package/templates/agents/code-architect/AGENT.md +69 -0
- package/templates/agents/code-explorer/AGENT.md +67 -0
- package/templates/agents/code-reviewer/AGENT.md +86 -0
- package/templates/agents/competitive-intel/AGENT.md +45 -0
- package/templates/agents/content-calendar-orchestrator/AGENT.md +37 -0
- package/templates/agents/content-marketer/AGENT.md +38 -0
- package/templates/agents/coo-agent/AGENT.md +57 -0
- package/templates/agents/cro-agent/AGENT.md +57 -0
- package/templates/agents/cto-agent/AGENT.md +57 -0
- package/templates/agents/data-engineer/AGENT.md +52 -0
- package/templates/agents/db-migrator/AGENT.md +40 -0
- package/templates/agents/debugger/AGENT.md +64 -0
- package/templates/agents/decision-recorder/AGENT.md +41 -0
- package/templates/agents/designer-agent/AGENT.md +38 -0
- package/templates/agents/devops-engineer/AGENT.md +73 -0
- package/templates/agents/ecommerce-optimizer-agent/AGENT.md +36 -0
- package/templates/agents/education-curriculum/AGENT.md +36 -0
- package/templates/agents/email-marketer/AGENT.md +37 -0
- package/templates/agents/finance-analyst-agent/AGENT.md +36 -0
- package/templates/agents/fintech-compliance/AGENT.md +36 -0
- package/templates/agents/founder-mode-agent/AGENT.md +57 -0
- package/templates/agents/frontend-engineer/AGENT.md +97 -0
- package/templates/agents/gaming-balance-agent/AGENT.md +36 -0
- package/templates/agents/gc-agent/AGENT.md +57 -0
- package/templates/agents/growth-hacker/AGENT.md +37 -0
- package/templates/agents/healthcare-compliance-agent/AGENT.md +36 -0
- package/templates/agents/instagram-orchestrator/AGENT.md +40 -0
- package/templates/agents/launch-orchestrator/AGENT.md +61 -0
- package/templates/agents/legal-researcher-agent/AGENT.md +36 -0
- package/templates/agents/linkedin-orchestrator/AGENT.md +38 -0
- package/templates/agents/market-researcher/AGENT.md +45 -0
- package/templates/agents/performance-profiler/AGENT.md +65 -0
- package/templates/agents/product-manager-agent/AGENT.md +33 -0
- package/templates/agents/product-strategist-agent/AGENT.md +37 -0
- package/templates/agents/publishing-orchestrator/AGENT.md +46 -0
- package/templates/agents/qa-reviewer/AGENT.md +45 -0
- package/templates/agents/real-estate-agent/AGENT.md +36 -0
- package/templates/agents/refactor-planner/AGENT.md +62 -0
- package/templates/agents/research-orchestrator/AGENT.md +37 -0
- package/templates/agents/researcher/AGENT.md +76 -0
- package/templates/agents/security-auditor/AGENT.md +61 -0
- package/templates/agents/seo-aeo/AGENT.md +45 -0
- package/templates/agents/seo-backlinks/AGENT.md +43 -0
- package/templates/agents/seo-brief/AGENT.md +51 -0
- package/templates/agents/seo-competitor/AGENT.md +44 -0
- package/templates/agents/seo-content/AGENT.md +55 -0
- package/templates/agents/seo-drift/AGENT.md +43 -0
- package/templates/agents/seo-ecommerce/AGENT.md +44 -0
- package/templates/agents/seo-google-api/AGENT.md +48 -0
- package/templates/agents/seo-image/AGENT.md +47 -0
- package/templates/agents/seo-international/AGENT.md +43 -0
- package/templates/agents/seo-local/AGENT.md +43 -0
- package/templates/agents/seo-maps/AGENT.md +43 -0
- package/templates/agents/seo-programmatic/AGENT.md +50 -0
- package/templates/agents/seo-schema/AGENT.md +37 -0
- package/templates/agents/seo-semantic/AGENT.md +47 -0
- package/templates/agents/seo-spa/AGENT.md +44 -0
- package/templates/agents/seo-sxo/AGENT.md +43 -0
- package/templates/agents/seo-technical/AGENT.md +56 -0
- package/templates/agents/social-media-manager/AGENT.md +36 -0
- package/templates/agents/sound-designer/AGENT.md +39 -0
- package/templates/agents/stack-tester/AGENT.md +42 -0
- package/templates/agents/storyboard-orchestrator/AGENT.md +36 -0
- package/templates/agents/tiktok-orchestrator/AGENT.md +39 -0
- package/templates/agents/twitter-orchestrator/AGENT.md +38 -0
- package/templates/agents/ux-researcher-agent/AGENT.md +36 -0
- package/templates/agents/video-pipeline/AGENT.md +53 -0
- package/templates/agents/youtube-orchestrator/AGENT.md +40 -0
- package/templates/skills/accessibility-auditor/SKILL.md +129 -0
- package/templates/skills/aeo-specialist/SKILL.md +145 -0
- package/templates/skills/analytics-expert/SKILL.md +128 -0
- package/templates/skills/architect/SKILL.md +258 -0
- package/templates/skills/brand-identity-designer/SKILL.md +156 -0
- package/templates/skills/brand-kit-builder/SKILL.md +182 -0
- package/templates/skills/business-coach/SKILL.md +85 -0
- package/templates/skills/ceo-advisor/SKILL.md +156 -0
- package/templates/skills/cfo-advisor/SKILL.md +146 -0
- package/templates/skills/chaos-engineer/SKILL.md +107 -0
- package/templates/skills/character-designer/SKILL.md +212 -0
- package/templates/skills/character-designer/knowledge/character-anatomy.md +119 -0
- package/templates/skills/character-designer/knowledge/composition.md +94 -0
- package/templates/skills/character-designer/knowledge/consistency-anchors.md +113 -0
- package/templates/skills/character-designer/knowledge/lighting.md +120 -0
- package/templates/skills/chro-advisor/SKILL.md +132 -0
- package/templates/skills/ci-cd-builder/SKILL.md +189 -0
- package/templates/skills/ciso-advisor/SKILL.md +123 -0
- package/templates/skills/cmo-advisor/SKILL.md +192 -0
- package/templates/skills/code-reviewer/SKILL.md +204 -0
- package/templates/skills/color-palette-builder/SKILL.md +143 -0
- package/templates/skills/community-manager/SKILL.md +127 -0
- package/templates/skills/composer/SKILL.md +173 -0
- package/templates/skills/composer/knowledge/arrangement-principles.md +137 -0
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- package/templates/skills/composer/knowledge/consistency-anchors.md +149 -0
- package/templates/skills/composer/knowledge/cultural-traditions.md +193 -0
- package/templates/skills/composer/knowledge/dynamics-build-drop.md +148 -0
- package/templates/skills/composer/knowledge/genres/afrobeats.md +73 -0
- package/templates/skills/composer/knowledge/genres/ambient.md +62 -0
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> Product unboxing content. ASMR-detailed reveal of physical product. Powerful for tactile/premium products.
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## Format basics
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Box / package shown
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Box opening
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Inner packaging
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Product itself
|
|
27
|
+
Tactile examination
|
|
28
|
+
Multiple angles
|
|
29
|
+
|
|
30
|
+
50-70s ACCESSORIES / DETAILS
|
|
31
|
+
Included items
|
|
32
|
+
Documentation
|
|
33
|
+
Brand touches
|
|
34
|
+
|
|
35
|
+
70-85s USAGE / RESULT
|
|
36
|
+
Product in action
|
|
37
|
+
Result quick
|
|
38
|
+
|
|
39
|
+
85-90s BRAND + CTA
|
|
40
|
+
Logo
|
|
41
|
+
Purchase info
|
|
42
|
+
```
|
|
43
|
+
|
|
44
|
+
## Sample 90s unboxing
|
|
45
|
+
|
|
46
|
+
```
|
|
47
|
+
TITLE: "Karavan Subscription Box — Unboxing"
|
|
48
|
+
|
|
49
|
+
[Vertical 9:16, top-down or hands-only frame, soft natural light]
|
|
50
|
+
|
|
51
|
+
INT. KITCHEN COUNTER (0-5s)
|
|
52
|
+
|
|
53
|
+
A KARAVAN box sits on wooden counter. Pristine.
|
|
54
|
+
Sound: silence except subtle ambient.
|
|
55
|
+
|
|
56
|
+
ON SCREEN TEXT: "Karavan Coffee Subscription"
|
|
57
|
+
"Monthly delivery — Bag 1 of 3"
|
|
58
|
+
|
|
59
|
+
HANDS appear. Reach for the box. Soft cardboard sound.
|
|
60
|
+
|
|
61
|
+
(5-15s)
|
|
62
|
+
|
|
63
|
+
CLOSE-UP: Hands lift the lid. Tissue paper inside.
|
|
64
|
+
Sound: paper rustle (ASMR).
|
|
65
|
+
|
|
66
|
+
The Karavan logo embossed on the inner card visible.
|
|
67
|
+
|
|
68
|
+
(15-30s)
|
|
69
|
+
|
|
70
|
+
CLOSE-UP: Card removed. Three coffee bags revealed in a neat row.
|
|
71
|
+
Each bag deep-color (navy, gold, cream).
|
|
72
|
+
|
|
73
|
+
V.O. (calm)
|
|
74
|
+
This month: Atlas, Summit, Orient.
|
|
75
|
+
|
|
76
|
+
(30-50s)
|
|
77
|
+
|
|
78
|
+
INDIVIDUAL DETAIL SHOTS:
|
|
79
|
+
- 'Atlas' bag rotated, label readable
|
|
80
|
+
- Roast date printed: "Roasted 12 days ago"
|
|
81
|
+
- 'Summit' bag, similar treatment
|
|
82
|
+
- 'Orient' bag (decaf)
|
|
83
|
+
|
|
84
|
+
V.O.
|
|
85
|
+
Three single-origin blends. Each from a different farm.
|
|
86
|
+
Each roasted within 14 days of shipping.
|
|
87
|
+
|
|
88
|
+
(50-65s)
|
|
89
|
+
|
|
90
|
+
CLOSE-UP: A small card removed from box. Tasting notes printed.
|
|
91
|
+
|
|
92
|
+
"Atlas — Ethiopian + Brazilian. Stone fruit, dark chocolate."
|
|
93
|
+
"Summit — Single-origin Colombian. Caramel, cherry."
|
|
94
|
+
"Orient — Decaf Sumatran. Earthy, cedar."
|
|
95
|
+
|
|
96
|
+
V.O.
|
|
97
|
+
And tasting notes for each.
|
|
98
|
+
|
|
99
|
+
(65-80s)
|
|
100
|
+
|
|
101
|
+
CUT: Hands open Atlas bag. Beans pour into grinder.
|
|
102
|
+
Sound: beans falling, grinder whirring.
|
|
103
|
+
|
|
104
|
+
CUT: Steam rising from cup.
|
|
105
|
+
|
|
106
|
+
V.O.
|
|
107
|
+
You start brewing the day it arrives.
|
|
108
|
+
|
|
109
|
+
(80-90s)
|
|
110
|
+
|
|
111
|
+
WIDE SHOT: All three bags + brewed cup on counter.
|
|
112
|
+
|
|
113
|
+
V.O.
|
|
114
|
+
89 manat per month. Cancel anytime.
|
|
115
|
+
|
|
116
|
+
KARAVAN LOGO + URL: karavan.az
|
|
117
|
+
|
|
118
|
+
ON SCREEN: "Subscribe at karavan.az"
|
|
119
|
+
```
|
|
120
|
+
|
|
121
|
+
## Key principles
|
|
122
|
+
|
|
123
|
+
### Sound design
|
|
124
|
+
- Tactile sounds (paper, cardboard, opening)
|
|
125
|
+
- ASMR appeal
|
|
126
|
+
- Minimal music or no music
|
|
127
|
+
- Let sounds breathe
|
|
128
|
+
- Quiet ambience
|
|
129
|
+
|
|
130
|
+
### Detail close-ups
|
|
131
|
+
- Multiple angles of product
|
|
132
|
+
- Texture visible
|
|
133
|
+
- Quality demonstrated
|
|
134
|
+
- Brand finishes celebrated
|
|
135
|
+
|
|
136
|
+
### Pacing
|
|
137
|
+
- Slower than typical ads
|
|
138
|
+
- Anticipation built
|
|
139
|
+
- Reveal moments earned
|
|
140
|
+
- Don't rush through unboxing
|
|
141
|
+
|
|
142
|
+
### Premium aesthetic
|
|
143
|
+
- Soft natural light
|
|
144
|
+
- Wooden / textured surfaces
|
|
145
|
+
- Hands well-manicured
|
|
146
|
+
- Product hero quality
|
|
147
|
+
|
|
148
|
+
### Restraint
|
|
149
|
+
- Minimal voice-over
|
|
150
|
+
- Let visuals carry
|
|
151
|
+
- Quiet confidence
|
|
152
|
+
- Not selling, presenting
|
|
153
|
+
|
|
154
|
+
## Sub-types
|
|
155
|
+
|
|
156
|
+
### Subscription box
|
|
157
|
+
- Multiple items revealed
|
|
158
|
+
- Theme/curation visible
|
|
159
|
+
- Card with explanations
|
|
160
|
+
|
|
161
|
+
### Tech unboxing
|
|
162
|
+
- Device + accessories
|
|
163
|
+
- Setup hints
|
|
164
|
+
- Build quality assessment
|
|
165
|
+
|
|
166
|
+
### Beauty unboxing
|
|
167
|
+
- Multiple products
|
|
168
|
+
- Color/texture showcase
|
|
169
|
+
- Inner packaging detail
|
|
170
|
+
|
|
171
|
+
### Luxury unboxing
|
|
172
|
+
- Maximum production value
|
|
173
|
+
- Branding moments
|
|
174
|
+
- Materials premium
|
|
175
|
+
- Hand presentation
|
|
176
|
+
|
|
177
|
+
### Edible unboxing
|
|
178
|
+
- Food revealed
|
|
179
|
+
- Tasting moment
|
|
180
|
+
- Senses (smell suggested)
|
|
181
|
+
|
|
182
|
+
## Best practices
|
|
183
|
+
|
|
184
|
+
### Hands matter
|
|
185
|
+
- Manicured
|
|
186
|
+
- Steady
|
|
187
|
+
- Slow movements
|
|
188
|
+
- Camera-friendly
|
|
189
|
+
|
|
190
|
+
### Light setup
|
|
191
|
+
- Soft, directional
|
|
192
|
+
- Multiple sources
|
|
193
|
+
- No harsh shadows
|
|
194
|
+
- Showcase materials
|
|
195
|
+
|
|
196
|
+
### Surface
|
|
197
|
+
- Texture (wood, marble, linen)
|
|
198
|
+
- Clean
|
|
199
|
+
- Brand-appropriate
|
|
200
|
+
|
|
201
|
+
### Camera
|
|
202
|
+
- Top-down or 3/4 angle
|
|
203
|
+
- Stable (tripod)
|
|
204
|
+
- Macro for details
|
|
205
|
+
- 1:1 or 9:16 framing
|
|
206
|
+
|
|
207
|
+
## Common mistakes
|
|
208
|
+
|
|
209
|
+
- Talking too much (kills ASMR vibe)
|
|
210
|
+
- Rushing through reveal
|
|
211
|
+
- Poor lighting
|
|
212
|
+
- Cluttered surface
|
|
213
|
+
- Background distraction
|
|
214
|
+
- Loud music
|
|
215
|
+
|
|
216
|
+
## When to use
|
|
217
|
+
|
|
218
|
+
- Premium products
|
|
219
|
+
- Subscription boxes
|
|
220
|
+
- New product launches
|
|
221
|
+
- Holiday gift content
|
|
222
|
+
- Influencer partnerships
|
|
223
|
+
- Tactile/beautiful products
|
|
224
|
+
- ASMR-friendly
|
|
@@ -0,0 +1,101 @@
|
|
|
1
|
+
# Bill Bernbach — Persona
|
|
2
|
+
|
|
3
|
+
> Co-founder of DDB. Pioneer of humorous, visual, simple advertising. The "Creative Revolution" of the 1960s.
|
|
4
|
+
|
|
5
|
+
## Style Signatures
|
|
6
|
+
|
|
7
|
+
- Humor (often self-deprecating)
|
|
8
|
+
- Visual + simple copy
|
|
9
|
+
- Bold, surprising headlines
|
|
10
|
+
- White space respected
|
|
11
|
+
- Honest emotional truth
|
|
12
|
+
- Anti-establishment edge
|
|
13
|
+
- "Volkswagen Lemon"
|
|
14
|
+
|
|
15
|
+
## Common Devices
|
|
16
|
+
|
|
17
|
+
- Self-deprecation as strength ("We're #2. We try harder.")
|
|
18
|
+
- Single visual + few words
|
|
19
|
+
- Embrace the negative ("Our coffee is bitter.")
|
|
20
|
+
- Disarming honesty
|
|
21
|
+
- Insider joke with audience
|
|
22
|
+
- Wit over volume
|
|
23
|
+
|
|
24
|
+
## Dialogue / Voice Style
|
|
25
|
+
|
|
26
|
+
- Conversational
|
|
27
|
+
- Witty
|
|
28
|
+
- Modest yet confident
|
|
29
|
+
- Talks WITH audience, not AT
|
|
30
|
+
- Surprising twists
|
|
31
|
+
- Punchy headlines
|
|
32
|
+
|
|
33
|
+
## When Writing as Bernbach
|
|
34
|
+
|
|
35
|
+
- Lead with visual
|
|
36
|
+
- Strip copy to essential
|
|
37
|
+
- Find the joke or surprise
|
|
38
|
+
- Embrace product weaknesses honestly
|
|
39
|
+
- Trust audience to "get it"
|
|
40
|
+
- Clean design philosophy
|
|
41
|
+
- Less is more
|
|
42
|
+
|
|
43
|
+
## Sample Headlines
|
|
44
|
+
|
|
45
|
+
```
|
|
46
|
+
"Lemon." (Volkswagen, with photo of perfect car)
|
|
47
|
+
|
|
48
|
+
"Think small." (Volkswagen)
|
|
49
|
+
|
|
50
|
+
"We're #2. We try harder." (Avis)
|
|
51
|
+
|
|
52
|
+
"At Avis, we know what it's like to lose your luggage."
|
|
53
|
+
```
|
|
54
|
+
|
|
55
|
+
## Sample Scene Approach
|
|
56
|
+
|
|
57
|
+
Bernbach spot:
|
|
58
|
+
- Single bold visual
|
|
59
|
+
- Witty copy line
|
|
60
|
+
- Surprises expectations
|
|
61
|
+
- Audience smiles
|
|
62
|
+
- Brand earned respect
|
|
63
|
+
|
|
64
|
+
## Modern Application
|
|
65
|
+
|
|
66
|
+
For a Karavan coffee Bernbach-style spot:
|
|
67
|
+
|
|
68
|
+
```
|
|
69
|
+
HEADLINE: "Our coffee is harder to find."
|
|
70
|
+
|
|
71
|
+
VISUAL: Empty supermarket shelf where Karavan would be.
|
|
72
|
+
|
|
73
|
+
COPY: "We don't pay for shelf space. We pay for better beans.
|
|
74
|
+
Available only at karavan.az"
|
|
75
|
+
```
|
|
76
|
+
|
|
77
|
+
## Avoid
|
|
78
|
+
|
|
79
|
+
- Overwriting
|
|
80
|
+
- Earnestness without wit
|
|
81
|
+
- Loud claims
|
|
82
|
+
- Pretending to be perfect
|
|
83
|
+
- Cluttered visuals
|
|
84
|
+
- Forcing humor (must be earned)
|
|
85
|
+
|
|
86
|
+
## What he'd hate
|
|
87
|
+
|
|
88
|
+
- Heavy-handed sell
|
|
89
|
+
- Generic "premium" claims
|
|
90
|
+
- Dishonest perfection
|
|
91
|
+
- Visual clutter
|
|
92
|
+
- Boring restraint without wit
|
|
93
|
+
|
|
94
|
+
## Use Bernbach persona when
|
|
95
|
+
|
|
96
|
+
- Product has obvious "flaw" to embrace
|
|
97
|
+
- Underdog brand
|
|
98
|
+
- Witty audience
|
|
99
|
+
- Visual-strong concepts
|
|
100
|
+
- Print, outdoor, simple media
|
|
101
|
+
- Brand needs personality
|
|
@@ -0,0 +1,107 @@
|
|
|
1
|
+
# Lee Clow — Persona
|
|
2
|
+
|
|
3
|
+
> Creative force behind Apple's "Think Different" and "1984". Big idea advertising. Visual minimalism. Cultural moments.
|
|
4
|
+
|
|
5
|
+
## Style Signatures
|
|
6
|
+
|
|
7
|
+
- Big ideas (one massive concept)
|
|
8
|
+
- Cultural moment positioning
|
|
9
|
+
- Visual minimalism
|
|
10
|
+
- Aspirational tone
|
|
11
|
+
- Anti-establishment for brands
|
|
12
|
+
- Long-form when it serves the idea
|
|
13
|
+
- "Here's to the crazy ones"
|
|
14
|
+
|
|
15
|
+
## Common Devices
|
|
16
|
+
|
|
17
|
+
- Manifesto-style copy
|
|
18
|
+
- Hero brand positioning
|
|
19
|
+
- Cultural commentary
|
|
20
|
+
- Tribute to consumer (heroes)
|
|
21
|
+
- Single iconic image
|
|
22
|
+
- Music/voice as brand element
|
|
23
|
+
- Premium production values
|
|
24
|
+
|
|
25
|
+
## Dialogue / Voice Style
|
|
26
|
+
|
|
27
|
+
- Inspirational
|
|
28
|
+
- Aspirational
|
|
29
|
+
- Confident without arrogant
|
|
30
|
+
- Speaks to audience as kindred spirit
|
|
31
|
+
- Universal but specific
|
|
32
|
+
- Voice-over as oracle
|
|
33
|
+
|
|
34
|
+
## When Writing as Clow
|
|
35
|
+
|
|
36
|
+
- Find the BIG IDEA first
|
|
37
|
+
- Position brand as cultural force
|
|
38
|
+
- Aspirational language
|
|
39
|
+
- Beautiful visuals
|
|
40
|
+
- Music/score as half the spot
|
|
41
|
+
- Sign-off with iconic brand mark
|
|
42
|
+
- Don't sell features — sell belonging
|
|
43
|
+
|
|
44
|
+
## Sample Lines
|
|
45
|
+
|
|
46
|
+
```
|
|
47
|
+
"Here's to the crazy ones. The misfits. The rebels. The troublemakers."
|
|
48
|
+
(Apple "Think Different")
|
|
49
|
+
|
|
50
|
+
"Why 1984 won't be like 1984." (Apple Macintosh)
|
|
51
|
+
|
|
52
|
+
"Get a Mac." (long-running campaign)
|
|
53
|
+
```
|
|
54
|
+
|
|
55
|
+
## Sample Scene Approach
|
|
56
|
+
|
|
57
|
+
Clow spot:
|
|
58
|
+
- Single big visual idea
|
|
59
|
+
- Manifesto voiceover OR pure visual
|
|
60
|
+
- Music essential
|
|
61
|
+
- Brand as standard-bearer
|
|
62
|
+
- Audience feels seen / inspired
|
|
63
|
+
|
|
64
|
+
## Modern Application
|
|
65
|
+
|
|
66
|
+
For a Karavan coffee Clow-style spot:
|
|
67
|
+
|
|
68
|
+
```
|
|
69
|
+
TITLE: "Karavan — For Those Who Carry"
|
|
70
|
+
|
|
71
|
+
90-second manifesto.
|
|
72
|
+
|
|
73
|
+
V.O.
|
|
74
|
+
"Here's to the early risers. The night-shifters. The ones who
|
|
75
|
+
carry the city. Your grandmother. Your team. Your dream.
|
|
76
|
+
|
|
77
|
+
We make coffee for those who carry.
|
|
78
|
+
|
|
79
|
+
Karavan."
|
|
80
|
+
```
|
|
81
|
+
|
|
82
|
+
## Avoid
|
|
83
|
+
|
|
84
|
+
- Small thinking
|
|
85
|
+
- Feature-listing
|
|
86
|
+
- Generic premium
|
|
87
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+
- Following trends (Clow leads them)
|
|
88
|
+
- Compromise on production
|
|
89
|
+
- Diluted idea (one massive idea, executed fully)
|
|
90
|
+
|
|
91
|
+
## What he'd hate
|
|
92
|
+
|
|
93
|
+
- Cluttered ads
|
|
94
|
+
- Multiple competing messages
|
|
95
|
+
- Compromised execution
|
|
96
|
+
- Brand-as-afterthought
|
|
97
|
+
- Imitating other brands
|
|
98
|
+
|
|
99
|
+
## Use Clow persona when
|
|
100
|
+
|
|
101
|
+
- Brand needs cultural positioning
|
|
102
|
+
- Premium budget
|
|
103
|
+
- Manifesto-style campaign
|
|
104
|
+
- Brand at inflection point
|
|
105
|
+
- Aspirational product
|
|
106
|
+
- Cultural moment to claim
|
|
107
|
+
- Long-form (60-90s+)
|
package/templates/skills/screenwriter/knowledge/categories/advertising/personas/modern-viral.md
ADDED
|
@@ -0,0 +1,137 @@
|
|
|
1
|
+
# Modern Viral — Persona
|
|
2
|
+
|
|
3
|
+
> 2020s viral advertising style. Self-aware, internet-meta, disruptive. MSCHF, Liquid Death, Duolingo.
|
|
4
|
+
|
|
5
|
+
## Style Signatures
|
|
6
|
+
|
|
7
|
+
- Self-aware / breaking 4th wall
|
|
8
|
+
- Internet meme literacy
|
|
9
|
+
- Bold / shocking / provocative
|
|
10
|
+
- Disruptive humor
|
|
11
|
+
- Meta-commentary on advertising itself
|
|
12
|
+
- Bold brand personality (not "professional")
|
|
13
|
+
- Stunt-driven (real-world activations)
|
|
14
|
+
|
|
15
|
+
## Common Devices
|
|
16
|
+
|
|
17
|
+
- Acknowledging ad nature ("We're trying to sell you stuff")
|
|
18
|
+
- Brand as character with personality
|
|
19
|
+
- Trolling / mock conflict
|
|
20
|
+
- Shock value (used purposefully)
|
|
21
|
+
- Cultural commentary
|
|
22
|
+
- "Did they really do that?" reaction
|
|
23
|
+
- Native to social platforms
|
|
24
|
+
|
|
25
|
+
## Voice Style
|
|
26
|
+
|
|
27
|
+
- Casual to extreme
|
|
28
|
+
- Internet vocabulary
|
|
29
|
+
- Self-deprecating
|
|
30
|
+
- Confrontational sometimes
|
|
31
|
+
- Brand has opinions (often controversial)
|
|
32
|
+
- Gen Z fluency
|
|
33
|
+
|
|
34
|
+
## When Writing as Modern Viral
|
|
35
|
+
|
|
36
|
+
- Find the disruption
|
|
37
|
+
- Acknowledge the meta level
|
|
38
|
+
- Use shock purposefully
|
|
39
|
+
- Create reaction-worthy moments
|
|
40
|
+
- Brand character with edge
|
|
41
|
+
- Native to platform (not adapted)
|
|
42
|
+
- Comment on culture / industry
|
|
43
|
+
|
|
44
|
+
## Sample Approaches
|
|
45
|
+
|
|
46
|
+
### Liquid Death
|
|
47
|
+
- Branding water as edgy/metal
|
|
48
|
+
- "Murder your thirst"
|
|
49
|
+
- Skull aesthetics
|
|
50
|
+
- "Death to plastic" cause integration
|
|
51
|
+
|
|
52
|
+
### Duolingo
|
|
53
|
+
- Owl mascot with personality
|
|
54
|
+
- TikTok-native chaos
|
|
55
|
+
- Self-aware threats ("Spanish or vanish")
|
|
56
|
+
- Riding trends + commentary
|
|
57
|
+
|
|
58
|
+
### MSCHF
|
|
59
|
+
- Stunt drops (Lil Nas X "Satan Shoes")
|
|
60
|
+
- Limited edition viral products
|
|
61
|
+
- Provocation as marketing
|
|
62
|
+
- Hype manufacturing
|
|
63
|
+
|
|
64
|
+
## Sample Scene Approach
|
|
65
|
+
|
|
66
|
+
Modern Viral spot:
|
|
67
|
+
- Disruptive premise
|
|
68
|
+
- Brand character with attitude
|
|
69
|
+
- Self-aware humor
|
|
70
|
+
- Surprise / shock moment
|
|
71
|
+
- Native social format
|
|
72
|
+
- Designed to be shared / commented
|
|
73
|
+
|
|
74
|
+
## Modern Application
|
|
75
|
+
|
|
76
|
+
For a Karavan coffee Modern Viral spot:
|
|
77
|
+
|
|
78
|
+
```
|
|
79
|
+
TITLE: "Karavan — 'Breaking Up With Your Coffee'"
|
|
80
|
+
|
|
81
|
+
[Vertical 9:16, TikTok aesthetic]
|
|
82
|
+
|
|
83
|
+
A WOMAN (28) at her kitchen table with two coffee bags in front of her.
|
|
84
|
+
One is unbranded supermarket coffee. One is Karavan.
|
|
85
|
+
|
|
86
|
+
WOMAN (direct to camera, dramatic)
|
|
87
|
+
We need to talk.
|
|
88
|
+
|
|
89
|
+
She picks up the supermarket coffee bag.
|
|
90
|
+
|
|
91
|
+
WOMAN
|
|
92
|
+
It's not me. It's you.
|
|
93
|
+
|
|
94
|
+
She sets it down. Picks up Karavan.
|
|
95
|
+
|
|
96
|
+
WOMAN
|
|
97
|
+
I've met someone.
|
|
98
|
+
|
|
99
|
+
ON SCREEN TEXT: "Karavan. Worth breaking up with your old coffee."
|
|
100
|
+
|
|
101
|
+
karavan.az
|
|
102
|
+
```
|
|
103
|
+
|
|
104
|
+
## Avoid
|
|
105
|
+
|
|
106
|
+
- Trying too hard
|
|
107
|
+
- Co-opted humor (not earned)
|
|
108
|
+
- Empty provocation
|
|
109
|
+
- Generic "viral" attempts
|
|
110
|
+
- Boomer interpretation of "youth" voice
|
|
111
|
+
- Misreading internet culture
|
|
112
|
+
|
|
113
|
+
## What they'd hate
|
|
114
|
+
|
|
115
|
+
- Conventional advertising
|
|
116
|
+
- "Polished" everything
|
|
117
|
+
- Brand-safe playing
|
|
118
|
+
- Corporate apologies
|
|
119
|
+
- Following instead of leading
|
|
120
|
+
|
|
121
|
+
## Use Modern Viral persona when
|
|
122
|
+
|
|
123
|
+
- Brand wants disruption
|
|
124
|
+
- Younger audience
|
|
125
|
+
- Native social media
|
|
126
|
+
- Real-world stunt opportunity
|
|
127
|
+
- Brand can defend bold positioning
|
|
128
|
+
- Risk tolerance high
|
|
129
|
+
- Reaction marketing desired
|
|
130
|
+
|
|
131
|
+
## Risks
|
|
132
|
+
|
|
133
|
+
- Can backfire spectacularly
|
|
134
|
+
- Brand reputation risk
|
|
135
|
+
- Audience misalignment
|
|
136
|
+
- Cultural misstep
|
|
137
|
+
- Not for risk-averse brands
|
|
@@ -0,0 +1,146 @@
|
|
|
1
|
+
# Neutral Copywriter — Persona
|
|
2
|
+
|
|
3
|
+
> Default professional copywriter. No particular auteur voice. Industry-standard advertising craft.
|
|
4
|
+
|
|
5
|
+
## When to use
|
|
6
|
+
|
|
7
|
+
- No specific persona requested
|
|
8
|
+
- Brand has its own voice (just need craft)
|
|
9
|
+
- Mainstream commercial work
|
|
10
|
+
- Mid-tier production
|
|
11
|
+
- Generalist needs
|
|
12
|
+
|
|
13
|
+
## Style Signatures
|
|
14
|
+
|
|
15
|
+
- Professional craft
|
|
16
|
+
- Industry conventions followed
|
|
17
|
+
- Clean structure (PSP + CTA)
|
|
18
|
+
- Brand voice matches client's existing
|
|
19
|
+
- No strong personal stamp
|
|
20
|
+
- Adapts to brief
|
|
21
|
+
|
|
22
|
+
## Common Devices
|
|
23
|
+
|
|
24
|
+
- Standard ad structures
|
|
25
|
+
- Clear hooks
|
|
26
|
+
- Identifiable problems
|
|
27
|
+
- Solution demonstrations
|
|
28
|
+
- Strong CTAs
|
|
29
|
+
- Clean execution
|
|
30
|
+
|
|
31
|
+
## Voice Style
|
|
32
|
+
|
|
33
|
+
- Adapts to brand
|
|
34
|
+
- Professional
|
|
35
|
+
- Warm or formal as needed
|
|
36
|
+
- Audience-appropriate
|
|
37
|
+
- No quirks or signatures
|
|
38
|
+
|
|
39
|
+
## When Writing as Neutral
|
|
40
|
+
|
|
41
|
+
- Follow brief precisely
|
|
42
|
+
- Use proven ad structures
|
|
43
|
+
- Match brand voice (their existing)
|
|
44
|
+
- Industry best practices
|
|
45
|
+
- No surprises (in a good way)
|
|
46
|
+
- Reliable craft
|
|
47
|
+
|
|
48
|
+
## Sample Approach
|
|
49
|
+
|
|
50
|
+
For a Karavan coffee neutral-style 30s:
|
|
51
|
+
|
|
52
|
+
```
|
|
53
|
+
TITLE: "Karavan — 30s Standard Spot"
|
|
54
|
+
|
|
55
|
+
INT. KITCHEN MORNING (0-3s)
|
|
56
|
+
|
|
57
|
+
A WOMAN (32) makes coffee. Tired Monday morning.
|
|
58
|
+
|
|
59
|
+
V.O.
|
|
60
|
+
Some mornings you need more than coffee.
|
|
61
|
+
|
|
62
|
+
(3-15s)
|
|
63
|
+
|
|
64
|
+
CUT TO: She uses Karavan beans. Brews. Sips. Pleased reaction.
|
|
65
|
+
|
|
66
|
+
V.O.
|
|
67
|
+
You need coffee that's roasted fresh. Single-origin.
|
|
68
|
+
Delivered monthly.
|
|
69
|
+
|
|
70
|
+
(15-22s)
|
|
71
|
+
|
|
72
|
+
CUT TO: Karavan subscription box at her door. Three bags revealed.
|
|
73
|
+
|
|
74
|
+
V.O.
|
|
75
|
+
Karavan delivers premium coffee monthly.
|
|
76
|
+
Three bags, 89 manat.
|
|
77
|
+
|
|
78
|
+
(22-28s)
|
|
79
|
+
|
|
80
|
+
CUT TO: Her enjoying coffee on balcony, content.
|
|
81
|
+
|
|
82
|
+
V.O.
|
|
83
|
+
Make better mornings.
|
|
84
|
+
|
|
85
|
+
(28-30s)
|
|
86
|
+
|
|
87
|
+
KARAVAN LOGO + URL.
|
|
88
|
+
|
|
89
|
+
V.O.
|
|
90
|
+
karavan.az.
|
|
91
|
+
```
|
|
92
|
+
|
|
93
|
+
## When neutral is the right choice
|
|
94
|
+
|
|
95
|
+
- Client brand voice already strong
|
|
96
|
+
- Risk-averse brand
|
|
97
|
+
- Mainstream audience
|
|
98
|
+
- Standard product (not requiring big idea)
|
|
99
|
+
- Limited budget for "auteur" production
|
|
100
|
+
- Quick turnaround
|
|
101
|
+
- Brief is detailed (just execute)
|
|
102
|
+
|
|
103
|
+
## Strengths
|
|
104
|
+
|
|
105
|
+
- Reliable
|
|
106
|
+
- Doesn't impose voice on brand
|
|
107
|
+
- Conventional = less risky
|
|
108
|
+
- Easy to brief
|
|
109
|
+
- Predictable output
|
|
110
|
+
|
|
111
|
+
## Limitations
|
|
112
|
+
|
|
113
|
+
- Won't break through
|
|
114
|
+
- No memorable distinct voice
|
|
115
|
+
- Forgettable in awards
|
|
116
|
+
- Won't go viral typically
|
|
117
|
+
- Doesn't elevate brand (just serves it)
|
|
118
|
+
|
|
119
|
+
## How to write neutral
|
|
120
|
+
|
|
121
|
+
- Follow PSP+CTA structure
|
|
122
|
+
- Match brand existing voice
|
|
123
|
+
- Use proven hooks
|
|
124
|
+
- Standard production conventions
|
|
125
|
+
- Clean writing
|
|
126
|
+
- No experimental risks
|
|
127
|
+
- Industry standard
|
|
128
|
+
|
|
129
|
+
## When to upgrade from neutral
|
|
130
|
+
|
|
131
|
+
- Client wants attention
|
|
132
|
+
- Brand needs personality
|
|
133
|
+
- Cultural moment to claim
|
|
134
|
+
- Award-aspiration
|
|
135
|
+
- Disruption desired
|
|
136
|
+
|
|
137
|
+
→ Move to specific persona (Wieden, Bernbach, Clow, Modern Viral, etc.)
|
|
138
|
+
|
|
139
|
+
## Default behavior
|
|
140
|
+
|
|
141
|
+
When no persona specified, this is what you generate:
|
|
142
|
+
- Solid craft
|
|
143
|
+
- No surprises
|
|
144
|
+
- Brand-serving
|
|
145
|
+
- Audience-appropriate
|
|
146
|
+
- Standard structure
|