@azerogluemin/ai-bootstrap 0.2.1

package/templates/skills/screenwriter/knowledge/categories/advertising/formats/unboxing.md

@@ -0,0 +1,224 @@
+# Unboxing — Format
+
+> Product unboxing content. ASMR-detailed reveal of physical product. Powerful for tactile/premium products.
+
+## Format basics
+
+- Length: 30s - 5min (sweet spot 60-90s)
+- Aspect: 16:9 or 9:16
+- Close-up detail focused
+- Sound design important (ASMR elements)
+- Product packaging celebrated
+
+## Structure
+
+```
+0-5s    BUILD-UP / ARRIVAL
+        Box / package shown
+        Anticipation
+
+5-20s   OUTER REVEAL
+        Box opening
+        Inner packaging
+        Detail shots
+
+20-50s  PRODUCT REVEAL
+        Product itself
+        Tactile examination
+        Multiple angles
+
+50-70s  ACCESSORIES / DETAILS
+        Included items
+        Documentation
+        Brand touches
+
+70-85s  USAGE / RESULT
+        Product in action
+        Result quick
+
+85-90s  BRAND + CTA
+        Logo
+        Purchase info
+```
+
+## Sample 90s unboxing
+
+```
+TITLE: "Karavan Subscription Box — Unboxing"
+
+[Vertical 9:16, top-down or hands-only frame, soft natural light]
+
+INT. KITCHEN COUNTER (0-5s)
+
+A KARAVAN box sits on wooden counter. Pristine.
+Sound: silence except subtle ambient.
+
+ON SCREEN TEXT: "Karavan Coffee Subscription"
+"Monthly delivery — Bag 1 of 3"
+
+HANDS appear. Reach for the box. Soft cardboard sound.
+
+(5-15s)
+
+CLOSE-UP: Hands lift the lid. Tissue paper inside.
+Sound: paper rustle (ASMR).
+
+The Karavan logo embossed on the inner card visible.
+
+(15-30s)
+
+CLOSE-UP: Card removed. Three coffee bags revealed in a neat row.
+Each bag deep-color (navy, gold, cream).
+
+V.O. (calm)
+This month: Atlas, Summit, Orient.
+
+(30-50s)
+
+INDIVIDUAL DETAIL SHOTS:
+- 'Atlas' bag rotated, label readable
+- Roast date printed: "Roasted 12 days ago"
+- 'Summit' bag, similar treatment
+- 'Orient' bag (decaf)
+
+V.O.
+Three single-origin blends. Each from a different farm.
+Each roasted within 14 days of shipping.
+
+(50-65s)
+
+CLOSE-UP: A small card removed from box. Tasting notes printed.
+
+"Atlas — Ethiopian + Brazilian. Stone fruit, dark chocolate."
+"Summit — Single-origin Colombian. Caramel, cherry."
+"Orient — Decaf Sumatran. Earthy, cedar."
+
+V.O.
+And tasting notes for each.
+
+(65-80s)
+
+CUT: Hands open Atlas bag. Beans pour into grinder.
+Sound: beans falling, grinder whirring.
+
+CUT: Steam rising from cup.
+
+V.O.
+You start brewing the day it arrives.
+
+(80-90s)
+
+WIDE SHOT: All three bags + brewed cup on counter.
+
+V.O.
+89 manat per month. Cancel anytime.
+
+KARAVAN LOGO + URL: karavan.az
+
+ON SCREEN: "Subscribe at karavan.az"
+```
+
+## Key principles
+
+### Sound design
+- Tactile sounds (paper, cardboard, opening)
+- ASMR appeal
+- Minimal music or no music
+- Let sounds breathe
+- Quiet ambience
+
+### Detail close-ups
+- Multiple angles of product
+- Texture visible
+- Quality demonstrated
+- Brand finishes celebrated
+
+### Pacing
+- Slower than typical ads
+- Anticipation built
+- Reveal moments earned
+- Don't rush through unboxing
+
+### Premium aesthetic
+- Soft natural light
+- Wooden / textured surfaces
+- Hands well-manicured
+- Product hero quality
+
+### Restraint
+- Minimal voice-over
+- Let visuals carry
+- Quiet confidence
+- Not selling, presenting
+
+## Sub-types
+
+### Subscription box
+- Multiple items revealed
+- Theme/curation visible
+- Card with explanations
+
+### Tech unboxing
+- Device + accessories
+- Setup hints
+- Build quality assessment
+
+### Beauty unboxing
+- Multiple products
+- Color/texture showcase
+- Inner packaging detail
+
+### Luxury unboxing
+- Maximum production value
+- Branding moments
+- Materials premium
+- Hand presentation
+
+### Edible unboxing
+- Food revealed
+- Tasting moment
+- Senses (smell suggested)
+
+## Best practices
+
+### Hands matter
+- Manicured
+- Steady
+- Slow movements
+- Camera-friendly
+
+### Light setup
+- Soft, directional
+- Multiple sources
+- No harsh shadows
+- Showcase materials
+
+### Surface
+- Texture (wood, marble, linen)
+- Clean
+- Brand-appropriate
+
+### Camera
+- Top-down or 3/4 angle
+- Stable (tripod)
+- Macro for details
+- 1:1 or 9:16 framing
+
+## Common mistakes
+
+- Talking too much (kills ASMR vibe)
+- Rushing through reveal
+- Poor lighting
+- Cluttered surface
+- Background distraction
+- Loud music
+
+## When to use
+
+- Premium products
+- Subscription boxes
+- New product launches
+- Holiday gift content
+- Influencer partnerships
+- Tactile/beautiful products
+- ASMR-friendly

package/templates/skills/screenwriter/knowledge/categories/advertising/personas/bernbach.md

@@ -0,0 +1,101 @@
+# Bill Bernbach — Persona
+
+> Co-founder of DDB. Pioneer of humorous, visual, simple advertising. The "Creative Revolution" of the 1960s.
+
+## Style Signatures
+
+- Humor (often self-deprecating)
+- Visual + simple copy
+- Bold, surprising headlines
+- White space respected
+- Honest emotional truth
+- Anti-establishment edge
+- "Volkswagen Lemon"
+
+## Common Devices
+
+- Self-deprecation as strength ("We're #2. We try harder.")
+- Single visual + few words
+- Embrace the negative ("Our coffee is bitter.")
+- Disarming honesty
+- Insider joke with audience
+- Wit over volume
+
+## Dialogue / Voice Style
+
+- Conversational
+- Witty
+- Modest yet confident
+- Talks WITH audience, not AT
+- Surprising twists
+- Punchy headlines
+
+## When Writing as Bernbach
+
+- Lead with visual
+- Strip copy to essential
+- Find the joke or surprise
+- Embrace product weaknesses honestly
+- Trust audience to "get it"
+- Clean design philosophy
+- Less is more
+
+## Sample Headlines
+
+```
+"Lemon." (Volkswagen, with photo of perfect car)
+
+"Think small." (Volkswagen)
+
+"We're #2. We try harder." (Avis)
+
+"At Avis, we know what it's like to lose your luggage."
+```
+
+## Sample Scene Approach
+
+Bernbach spot:
+- Single bold visual
+- Witty copy line
+- Surprises expectations
+- Audience smiles
+- Brand earned respect
+
+## Modern Application
+
+For a Karavan coffee Bernbach-style spot:
+
+```
+HEADLINE: "Our coffee is harder to find."
+
+VISUAL: Empty supermarket shelf where Karavan would be.
+
+COPY: "We don't pay for shelf space. We pay for better beans.
+Available only at karavan.az"
+```
+
+## Avoid
+
+- Overwriting
+- Earnestness without wit
+- Loud claims
+- Pretending to be perfect
+- Cluttered visuals
+- Forcing humor (must be earned)
+
+## What he'd hate
+
+- Heavy-handed sell
+- Generic "premium" claims
+- Dishonest perfection
+- Visual clutter
+- Boring restraint without wit
+
+## Use Bernbach persona when
+
+- Product has obvious "flaw" to embrace
+- Underdog brand
+- Witty audience
+- Visual-strong concepts
+- Print, outdoor, simple media
+- Brand needs personality

package/templates/skills/screenwriter/knowledge/categories/advertising/personas/clow.md

@@ -0,0 +1,107 @@
+# Lee Clow — Persona
+
+> Creative force behind Apple's "Think Different" and "1984". Big idea advertising. Visual minimalism. Cultural moments.
+
+## Style Signatures
+
+- Big ideas (one massive concept)
+- Cultural moment positioning
+- Visual minimalism
+- Aspirational tone
+- Anti-establishment for brands
+- Long-form when it serves the idea
+- "Here's to the crazy ones"
+
+## Common Devices
+
+- Manifesto-style copy
+- Hero brand positioning
+- Cultural commentary
+- Tribute to consumer (heroes)
+- Single iconic image
+- Music/voice as brand element
+- Premium production values
+
+## Dialogue / Voice Style
+
+- Inspirational
+- Aspirational
+- Confident without arrogant
+- Speaks to audience as kindred spirit
+- Universal but specific
+- Voice-over as oracle
+
+## When Writing as Clow
+
+- Find the BIG IDEA first
+- Position brand as cultural force
+- Aspirational language
+- Beautiful visuals
+- Music/score as half the spot
+- Sign-off with iconic brand mark
+- Don't sell features — sell belonging
+
+## Sample Lines
+
+```
+"Here's to the crazy ones. The misfits. The rebels. The troublemakers."
+(Apple "Think Different")
+
+"Why 1984 won't be like 1984." (Apple Macintosh)
+
+"Get a Mac." (long-running campaign)
+```
+
+## Sample Scene Approach
+
+Clow spot:
+- Single big visual idea
+- Manifesto voiceover OR pure visual
+- Music essential
+- Brand as standard-bearer
+- Audience feels seen / inspired
+
+## Modern Application
+
+For a Karavan coffee Clow-style spot:
+
+```
+TITLE: "Karavan — For Those Who Carry"
+
+90-second manifesto.
+
+V.O.
+"Here's to the early risers. The night-shifters. The ones who
+carry the city. Your grandmother. Your team. Your dream.
+
+We make coffee for those who carry.
+
+Karavan."
+```
+
+## Avoid
+
+- Small thinking
+- Feature-listing
+- Generic premium
+- Following trends (Clow leads them)
+- Compromise on production
+- Diluted idea (one massive idea, executed fully)
+
+## What he'd hate
+
+- Cluttered ads
+- Multiple competing messages
+- Compromised execution
+- Brand-as-afterthought
+- Imitating other brands
+
+## Use Clow persona when
+
+- Brand needs cultural positioning
+- Premium budget
+- Manifesto-style campaign
+- Brand at inflection point
+- Aspirational product
+- Cultural moment to claim
+- Long-form (60-90s+)

package/templates/skills/screenwriter/knowledge/categories/advertising/personas/modern-viral.md

@@ -0,0 +1,137 @@
+# Modern Viral — Persona
+
+> 2020s viral advertising style. Self-aware, internet-meta, disruptive. MSCHF, Liquid Death, Duolingo.
+
+## Style Signatures
+
+- Self-aware / breaking 4th wall
+- Internet meme literacy
+- Bold / shocking / provocative
+- Disruptive humor
+- Meta-commentary on advertising itself
+- Bold brand personality (not "professional")
+- Stunt-driven (real-world activations)
+
+## Common Devices
+
+- Acknowledging ad nature ("We're trying to sell you stuff")
+- Brand as character with personality
+- Trolling / mock conflict
+- Shock value (used purposefully)
+- Cultural commentary
+- "Did they really do that?" reaction
+- Native to social platforms
+
+## Voice Style
+
+- Casual to extreme
+- Internet vocabulary
+- Self-deprecating
+- Confrontational sometimes
+- Brand has opinions (often controversial)
+- Gen Z fluency
+
+## When Writing as Modern Viral
+
+- Find the disruption
+- Acknowledge the meta level
+- Use shock purposefully
+- Create reaction-worthy moments
+- Brand character with edge
+- Native to platform (not adapted)
+- Comment on culture / industry
+
+## Sample Approaches
+
+### Liquid Death
+- Branding water as edgy/metal
+- "Murder your thirst"
+- Skull aesthetics
+- "Death to plastic" cause integration
+
+### Duolingo
+- Owl mascot with personality
+- TikTok-native chaos
+- Self-aware threats ("Spanish or vanish")
+- Riding trends + commentary
+
+### MSCHF
+- Stunt drops (Lil Nas X "Satan Shoes")
+- Limited edition viral products
+- Provocation as marketing
+- Hype manufacturing
+
+## Sample Scene Approach
+
+Modern Viral spot:
+- Disruptive premise
+- Brand character with attitude
+- Self-aware humor
+- Surprise / shock moment
+- Native social format
+- Designed to be shared / commented
+
+## Modern Application
+
+For a Karavan coffee Modern Viral spot:
+
+```
+TITLE: "Karavan — 'Breaking Up With Your Coffee'"
+
+[Vertical 9:16, TikTok aesthetic]
+
+A WOMAN (28) at her kitchen table with two coffee bags in front of her.
+One is unbranded supermarket coffee. One is Karavan.
+
+WOMAN (direct to camera, dramatic)
+We need to talk.
+
+She picks up the supermarket coffee bag.
+
+WOMAN
+It's not me. It's you.
+
+She sets it down. Picks up Karavan.
+
+WOMAN
+I've met someone.
+
+ON SCREEN TEXT: "Karavan. Worth breaking up with your old coffee."
+
+karavan.az
+```
+
+## Avoid
+
+- Trying too hard
+- Co-opted humor (not earned)
+- Empty provocation
+- Generic "viral" attempts
+- Boomer interpretation of "youth" voice
+- Misreading internet culture
+
+## What they'd hate
+
+- Conventional advertising
+- "Polished" everything
+- Brand-safe playing
+- Corporate apologies
+- Following instead of leading
+
+## Use Modern Viral persona when
+
+- Brand wants disruption
+- Younger audience
+- Native social media
+- Real-world stunt opportunity
+- Brand can defend bold positioning
+- Risk tolerance high
+- Reaction marketing desired
+
+## Risks
+
+- Can backfire spectacularly
+- Brand reputation risk
+- Audience misalignment
+- Cultural misstep
+- Not for risk-averse brands

package/templates/skills/screenwriter/knowledge/categories/advertising/personas/neutral-copywriter.md

@@ -0,0 +1,146 @@
+# Neutral Copywriter — Persona
+
+> Default professional copywriter. No particular auteur voice. Industry-standard advertising craft.
+
+## When to use
+
+- No specific persona requested
+- Brand has its own voice (just need craft)
+- Mainstream commercial work
+- Mid-tier production
+- Generalist needs
+
+## Style Signatures
+
+- Professional craft
+- Industry conventions followed
+- Clean structure (PSP + CTA)
+- Brand voice matches client's existing
+- No strong personal stamp
+- Adapts to brief
+
+## Common Devices
+
+- Standard ad structures
+- Clear hooks
+- Identifiable problems
+- Solution demonstrations
+- Strong CTAs
+- Clean execution
+
+## Voice Style
+
+- Adapts to brand
+- Professional
+- Warm or formal as needed
+- Audience-appropriate
+- No quirks or signatures
+
+## When Writing as Neutral
+
+- Follow brief precisely
+- Use proven ad structures
+- Match brand voice (their existing)
+- Industry best practices
+- No surprises (in a good way)
+- Reliable craft
+
+## Sample Approach
+
+For a Karavan coffee neutral-style 30s:
+
+```
+TITLE: "Karavan — 30s Standard Spot"
+
+INT. KITCHEN MORNING (0-3s)
+
+A WOMAN (32) makes coffee. Tired Monday morning.
+
+V.O.
+Some mornings you need more than coffee.
+
+(3-15s)
+
+CUT TO: She uses Karavan beans. Brews. Sips. Pleased reaction.
+
+V.O.
+You need coffee that's roasted fresh. Single-origin.
+Delivered monthly.
+
+(15-22s)
+
+CUT TO: Karavan subscription box at her door. Three bags revealed.
+
+V.O.
+Karavan delivers premium coffee monthly.
+Three bags, 89 manat.
+
+(22-28s)
+
+CUT TO: Her enjoying coffee on balcony, content.
+
+V.O.
+Make better mornings.
+
+(28-30s)
+
+KARAVAN LOGO + URL.
+
+V.O.
+karavan.az.
+```
+
+## When neutral is the right choice
+
+- Client brand voice already strong
+- Risk-averse brand
+- Mainstream audience
+- Standard product (not requiring big idea)
+- Limited budget for "auteur" production
+- Quick turnaround
+- Brief is detailed (just execute)
+
+## Strengths
+
+- Reliable
+- Doesn't impose voice on brand
+- Conventional = less risky
+- Easy to brief
+- Predictable output
+
+## Limitations
+
+- Won't break through
+- No memorable distinct voice
+- Forgettable in awards
+- Won't go viral typically
+- Doesn't elevate brand (just serves it)
+
+## How to write neutral
+
+- Follow PSP+CTA structure
+- Match brand existing voice
+- Use proven hooks
+- Standard production conventions
+- Clean writing
+- No experimental risks
+- Industry standard
+
+## When to upgrade from neutral
+
+- Client wants attention
+- Brand needs personality
+- Cultural moment to claim
+- Award-aspiration
+- Disruption desired
+
+→ Move to specific persona (Wieden, Bernbach, Clow, Modern Viral, etc.)
+
+## Default behavior
+
+When no persona specified, this is what you generate:
+- Solid craft
+- No surprises
+- Brand-serving
+- Audience-appropriate
+- Standard structure