@azerogluemin/ai-bootstrap 0.2.1

package/templates/skills/youtube-thumbnail-designer/knowledge/variant-differentiation.md

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+# Variant Differentiation — 3 thumbnail-in real A/B test diversifikasiyası
+
+> **Sərt qayda:** Mərhələ B-də 3 thumbnail variantı yaradılarkən, hər biri **eyni layihə DNA-sında** qalsa da, **5 əsas oxda** fərqlənməlidir. Yalnız kompozisiya formulu dəyişdirmək yetərli deyil — YouTube native A/B testing 3 variant arasında **real fərq** axtarır, qarışıq və ya köpük variantlar performans data-sını korlayır.
+
+## Niyə bu qayda var
+
+YouTube native A/B test alqoritmi:
+- 3 thumbnail variantı qəbul edir
+- Avtomatik trafik bölür
+- "Watch time share" əsasında qalibi seçir
+- Real fərq olmazsa → data noise → qalib təsadüfi seçilir
+
+3 variant **fərqli stimul** vermədikdə:
+- Hansı hook işləyir bilmirik (text mövzu / stat / manifest?)
+- Hansı vizual yanaşma cəlb edir bilmirik (host shock / clean editorial / signature pose?)
+- Hansı rəng punch işləyir bilmirik (red / yellow accent / teal-orange?)
+
+**3 truly different variants → 3 distinct CTR signals → algorithm-driven winner selection.**
+
+## 5 oxda differensiya (məcburi)
+
+Hər variant aşağıdakı **5 oxun ən azı 4-ündə** fərqlənməlidir:
+
+| # | Ox | Variant A | Variant B | Variant C |
+|---|---|---|---|---|
+| 1 | **On-thumbnail TEXT** | Question hook (curiosity) | Stat/concrete hook (shock) | Manifest/negation hook (statement) |
+| 2 | **BACKGROUND scene** | Atmospheric, populated | Empty/abandoned (curiosity gap) | Symbolic/editorial (movie poster) |
+| 3 | **TEXT color emphasis** | Primary red dominant | White-on-dark (urgency news-style) | Subdued red, atmosphere-led |
+| 4 | **Composition formula** | Peace-sign-branding / channel signature | Shock-reaction / MrBeast pattern | Clean-center / editorial |
+| 5 | **EMOTIONAL mode** | Curious / engaged | Urgent / shocked | Contemplative / declarative |
+
+## Ox 1 — Text differentiation (3 hook tipi)
+
+Hər video üçün skill **3 fərqli mətn hook** təklif edir, sonra istifadəçi seçir/dəyişir. 3 hook tipi:
+
+### Hook tipi 1 — Question (curiosity)
+- Sual işarəsi və ya sual formalı statement
+- Reader brain-i "cavab" axtarmağa məcbur edir
+- 3-5 söz
+- Misal: "Bu doğrudurmu?", "Niyə belə oldu?", "Sən bunu bilirsən?"
+
+### Hook tipi 2 — Stat/Concrete (urgency/shock)
+- Rəqəm, müddət, faktiki claim
+- Declarative, NOT a question
+- Kliklə təsdiq olunan konkret iddia
+- Misal: "10 İLDƏ HEÇ NƏ", "3 MİLYON İTKİ", "BU BİTDİ"
+
+### Hook tipi 3 — Manifest/Negation (statement)
+- Mənifestaya bənzər bəyanat
+- Tez-tez negation ilə ("YOX", "DAHA YOX", "BİTDİ")
+- Editorial impact
+- Misal: "ZAMAN BİTDİ", "BU YOL DÜZGÜN DEYİL"
+
+### Skill prosedur (Mərhələ B Addım B3) — script-first, bir-bir, user-driven
+
+**Sərt qayda:** Hooks **avtomatik skill təxminindən deyil, mütləq əvvəlcə ssenaridən / transkriptdən** çıxarılır. Skill imagination ilə hook yaratmır — script-də olan **konkret cümlələri, retorik sualları, manifest-bənzər ifadələri** scan edir və hər hook tipinə uyğun olanı seçir.
+
+#### Mənbə prioriteti (sıra ilə)
+
+1. **Ssenari faylı** (varsa) — script-də olan konkret action satırları, VO, dialoq, müəllifin yazılı hook-ları
+2. **Video transkripti** (yt-dlp ilə çəkilibsə) — host-un real söylədiyi konkret cümlələr, retorik suallar, ifadələr
+3. **Video başlığı və description** (yalnız 1 və 2 yoxdursa, yoxsa zəif mənbə) — title remix variantları
+
+**Niyə bu sıra:** Ssenari = müəllifin niyyəti, transkript = real söylənmiş, title = marketing meta. Hook müəllif niyyətinə yaxın olmalıdır.
+
+#### One-by-one prosedur (sequential, CLAUDE.md "Sualları bir-bir ver" qaydası)
+
+3 hook **eyni anda təklif olunmur**. Skill aşağıdakı sıra ilə **bir-bir** soruşur — istifadəçi cavab versin, sonra növbəti hook-a keç:
+
+**Sub-step B3.2.1 — Variant A (Question hook):**
+```
+Variant A — question hook (curiosity).
+Ssenari/transkriptdə tapdığım konkret variantlar:
+  - "<sitatlanmış sətir 1>" (ssenari xx:xx)
+  - "<sitatlanmış sətir 2>" (transkript)
+  - "<sitatlanmış sətir 3>"
+
+Tövsiyəm: "<proposal — 3-5 söz, sual formalı>"
+
+Razısansa "ok" yaz, yoxsa öz versiyanı ver.
+```
+
+İstifadəçi cavab verir (ok / dəyişiklik). Skill cavabı locked qəbul edir → keç **B3.2.2**-yə.
+
+**Sub-step B3.2.2 — Variant B (Stat/concrete hook):**
+```
+Variant B — stat/concrete hook (urgency/shock).
+Ssenari/transkriptdə tapdığım konkret variantlar:
+  - "<sitatlanmış sətir/iddia 1>"
+  - "<sitatlanmış sətir 2>"
+
+Tövsiyəm: "<proposal — 3-5 söz, declarative claim>"
+
+Razısansa "ok", yoxsa öz versiyanı ver.
+```
+
+Cavab → locked → keç **B3.2.3**-ə.
+
+**Sub-step B3.2.3 — Variant C (Manifest/negation hook):**
+```
+Variant C — manifest/negation hook (statement).
+Ssenari/transkriptdə tapdığım konkret variantlar:
+  - "<sitatlanmış sətir 1>"
+  - "<sitatlanmış sətir 2>"
+
+Tövsiyəm: "<proposal — 3-5 söz, manifestaya bənzər və ya negation>"
+
+Razısansa "ok", yoxsa öz versiyanı ver.
+```
+
+Cavab → locked → keç **B3.3** (refs status).
+
+#### Skill source citation (məcburi)
+
+Hər proposal-da skill **harada tapdığını göstərməlidir** (transparency):
+- Ssenari faylından sitat: "(ssenari, satır 47)" və ya "(action: parkda...)"
+- Transkriptdən sitat: "(transkript, 1:32-də host deyir)"
+- Title remix: "(title-dən qısaldılmış)"
+
+Bu istifadəçiyə **mənbənin nə qədər güclü olduğunu** anlamağa kömək edir.
+
+#### Hooks yox olarsa
+
+Əgər script/transkript-də konkret hook tapılmırsa (məs. çox technical video, ya da müəllif hook yazmayıb), skill:
+1. İstifadəçiyə açıq deyir: "Ssenaridə konkret hook tapmadım — sənin yazdığını gözləyirəm"
+2. İstifadəçi 3 hook-u özü yazır
+3. Skill yalnız format yoxlaması edir (3-5 söz, AZ glyph)
+
+**Skill imagination ilə "creative" hook yazmaq qadağandır** — bu, müəllif niyyətindən kənara çıxa bilər.
+
+## Ox 2 — Background differentiation
+
+3 fərqli atmosfer/scene:
+
+| Variant | Background tipi | Mood |
+|---|---|---|
+| A | Channel-default atmosfer (locations.md baseline + golden hour) | Familiar, engaging |
+| B | Empty / abandoned / depopulated scene (curiosity gap) | Urgent, unsettling |
+| C | Symbolic / editorial / movie-poster scene (abandoned object as focal) | Contemplative, cinematic |
+
+**Niyə fərqli:** Vizual scan-stop trigger müxtəlif viewer arxetiplərinə uyğundur — bəzi viewer-lər "tanış" thumbnail-ə klikləyir, bəziləri "gizem" thumbnail-ə, bəziləri "premium editorial" thumbnail-ə.
+
+## Ox 3 — Color emphasis differentiation
+
+**Locked palette pozulmur** (stylistics.md Sahə 3) — lakin hər variant **palette daxilində** fərqli ox vurğulayır:
+
+### Variant A — Primary red dominant
+- Text: red `#DC2626` (saturated primary)
+- Background: warm photograph + dark overlay
+- Accent: white (subtle)
+- **Feel:** energetic, signature
+
+### Variant B — White-on-dark (urgency news-style)
+- Text: white `#FFFFFF` (instead of red)
+- Background: darker overall (50%+ dark overlay)
+- Accent: red highlight on KEY word only (məs. "BOŞ" qırmızı, "MƏRKƏZ" ağ)
+- **Feel:** urgent, breaking-news authority
+
+### Variant C — Subdued red, atmosphere-led
+- Text: red `#DC2626` lakin **smaller scale relative to scene**
+- Background: cinematic teal-and-orange dominates visually
+- Accent: white metadata caption (subtle 65% opacity)
+- **Feel:** premium editorial, movie poster
+
+**Niyə:** Eyni brand palitrasında 3 fərqli reading mode — viewer alqoritmik olaraq biri-birindən fərqli stimul alır.
+
+## Ox 4 — Composition formula
+
+Already documented in `ctr-formulas.md`. 3 variant üçün **stylistics.md Sahə 6** alternative formulas siyahısı locked.
+
+Default niche → formula matrisi (ctr-formulas.md cədvəlindən):
+
+| Niche | Variant A | Variant B | Variant C |
+|---|---|---|---|
+| commentary | peace-sign-branding | shock-reaction | clean-center |
+| edu | shock-reaction | real-vs-AI | clean-center |
+| vlog | peace-sign-branding | shock-reaction | clean-center |
+| how-to | real-vs-AI | before-after | shock-reaction |
+
+## Ox 5 — Emotional mode
+
+Hər variant fərqli emosional state-ə hədəfləyir:
+
+| Variant | Mode | Trigger |
+|---|---|---|
+| A | Curiosity / engagement | "Bunu görmək istəyirəm" |
+| B | Urgency / shock | "Bunu indi bilməliyəm" |
+| C | Contemplation / authority | "Bu ciddi bir məsələdir" |
+
+3 fərqli viewer state → 3 fərqli CTR signal → algorithm winner selection.
+
+## Praktik nümunə — cvn-gor-ne-deyirem
+
+Video: "Gör Nə Deyirəm, Mərkəzə Niyə Gəlməyək?" (Bakı mərkəzi mövzusu)
+
+### Variant A — Question hook + Channel atmosphere + Red dominant + Peace-sign
+- Text: "GÖR NƏ DEYİRƏM, MƏRKƏZƏ?" (channel signature, sarkastik sual)
+- Background: Nizami küçəsi golden hour, atmospheric blurred Flame Towers
+- Color: red `#DC2626` text on dark plate
+- Formula: peace-sign-branding (host signature thoughtful pose)
+- Mode: curious / channel-engaged
+
+### Variant B — Stat/shock hook + Empty scene + White-on-dark + Shock-reaction
+- Text: "MƏRKƏZ ARTIQ BOŞDUR" (3 söz declarative shock)
+- Background: Empty Bakı plaza widely depopulated, harsh midday or evening light, dramatic vignette
+- Color: white text dominant, single red word "BOŞDUR" for accent emphasis
+- Formula: shock-reaction (host asymmetric shock + hand-to-head action)
+- Mode: urgent / news-flash
+
+### Variant C — Manifest/negation hook + Symbolic scene + Subdued atmosphere + Clean-center
+- Text: "MƏRKƏZƏ DAHA YOX!" (3 söz manifest negation)
+- Background: Cinematic abandoned cafe chair midground, Flame Towers silhouette far distance, teal-and-orange grade
+- Color: red text smaller in scale, cinematic atmospheric dominance
+- Formula: clean-center (no host, editorial movie poster)
+- Mode: contemplative / declarative
+
+**3 fundamentally different stimuli → real A/B test data.**
+
+## Verify checklist (hər brief yazılarkən)
+
+Hər 3 variant brief-i yazıldıqdan sonra:
+
+- [ ] **Text** 3-ündə fərqli (eyni söz kombinasiyası deyil)
+- [ ] **Background scene** 3-ündə fərqli (eyni foto / eyni atmosfer deyil)
+- [ ] **Text color emphasis** 3-ündə fərqli (eyni qırmızı dominant + ağ outline deyil)
+- [ ] **Composition formula** 3-ündə fərqli (stylistics.md Sahə 6 alternatives siyahısından)
+- [ ] **Emotional mode** 3-ündə fərqli (curious / shock / manifest)
+- [ ] Bütün 3-də **brand DNA preserved** (palette / font / safe zones / logo / aspect locked from stylistics.md)
+
+5/5 ox fərqlənirsə → ideal. 4/5 → acceptable. 3/5 və daha az → yenidən yaz, real differensiya yox.
+
+## SKILL.md inteqrasiyası
+
+`SKILL.md` Mərhələ B Addım B3 (sual klasteri) 4 sualdan ibarətdir:
+
+```
+B3.1/4 — Video başlığı və ya hook nədir? (1 cümlə)
+
+B3.2/4 — 3 thumbnail variantı üçün 3 fərqli mətn hook (skill proposal + təsdiq):
+  Variant A (question): "<...>"
+  Variant B (stat/concrete): "<...>"
+  Variant C (manifest/negation): "<...>"
+
+B3.3/4 — Refs status (host face + logo + əlavə şəkillər)
+
+B3.4/4 — Özəl istisna varmı?
+```
+
+`SKILL.md` Addım B5-də variant brief yazılarkən bu fayl Read olunur və **5/5 differensiya** məcburi yoxlanır.
+
+## Cross-references
+
+- `ctr-formulas.md` — niche → formula matrisi
+- `color-strategies.md` — palette daxilində color emphasis variations
+- `professional-techniques.md` — hər variantda 10 prinsipin tətbiqi (eyni qalır, fərqli icrada)
+- `stylistics.md` — locked palette/font/safe zones (variant-larda dəyişməz)
+
+## Sources
+
+- YouTube Creator Academy A/B test methodology 2026
+- Cənubi Koreya / ABŞ YT creator best practices (Pikzels, ThumbnailScout)
+- Banana Thumbnail "3-variant strategy" guides

package/templates/skills/youtube-thumbnail-designer/knowledge/world-class-design-baseline.md

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+# World-Class Design Baseline — Niche DNA + Reference Channels
+
+> Bu skill **amateur-tier baseline-dan deyil, world-class baseline-dan** başlamalıdır. Hər niche-in **locked design DNA**-sı var — top creator-lar tərəfindən sınanmış, validate olunmuş və CTR data ilə təsdiqlənmiş. Skill hər layihədə bu DNA-nı **avtomatik tətbiq edir**, "təhlükəsiz default" əvəzinə **niche-uygun assertive seçim** edir.
+
+## World-class vs Amateur threshold
+
+### Amateur thumbnail signal-ları (avoid)
+1. **Stock font default** (Anton / Bebas Neue / Impact hər niche-də) — niche-agnostic seçim = "təhlükəsiz, lakin generic"
+2. **Center-aligned text without hierarchy** — bütün sözlər eyni ölçüdə = punchline highlight yox
+3. **Saturation 0%-də duran rənglər** — desaturated = "professional-looking" amatör-yanlış stereotype
+4. **Symmetric face placement** (mərkəz) — passive composition, gözə dinamik signal vermir
+5. **Small face (<30% frame)** — mobil thumbnail-da tanınmır
+6. **No background context** — abstract gradient hər thumbnail-da = topic-blind
+7. **Generic emoji clip-art icons** — 🔥💯😱 dump = amateur signal #1
+8. **No text-image interaction** — text overlay ayrı təbəqədə, subject ilə əlaqəsiz
+
+### World-class thumbnail signal-ları (target)
+1. **Niche-locked font** — comedy → comic-book, tech → clean sans, vlog → casual handwritten
+2. **Hierarchical text** — 2-3 ölçü tier (punchline 1.5×, support 1×, micro 0.4×)
+3. **High saturation strategic** (+25% Photoshop equivalent) — colors POP at thumbnail scale
+4. **Asymmetric face placement** — rule of thirds, dinamik tension
+5. **Subject 50-60% frame** — MrBeast pattern, mobile-first
+6. **Topic-anchored background** — gym thumbnail = gym bg (blurred), money = wallet/cash element
+7. **Custom topic icons / graphic elements** (used selectively per icon-and-graphic-elements.md)
+8. **Text physically interacts with subject** — hand holds text, eye-line points at text, text wraps around shoulder
+
+---
+
+## Niche-Specific Design DNA (locked patterns)
+
+### 1. Commentary / News / Politics
+
+**Reference channels:** Joe Rogan, Lex Fridman, Sky News, BBC, MKBHD interviews
+
+**Design DNA:**
+- Font: **Anton** / **Bebas Neue** / **Impact** — sharp, editorial, "serious news" signal
+- Colors: muted but high-contrast (deep red #B00020 + white + dark grey)
+- Composition: host serious expression, eye contact, 3/4 angle, 40-50% face
+- Background: studio dark gradient OR location-anchored (interview set, news desk)
+- Text: 3-5 söz, all-caps, white with red highlight on key word
+- Icons: rare — only flag/symbol when geopolitical context
+- Tone: gravitas, authority, "you need to hear this"
+
+**Anti-pattern:** comic-book fonts, emoji icons, bright yellow saturation — these de-credibilize the content
+
+---
+
+### 1c. Serial Drama (TV series episode) — multi-character narrative
+
+**Reference channels/series:** Netflix dramas (Money Heist / La Casa de Papel, Squid Game, Hellbound, The Witcher, Dark, You, Élite, Stranger Things, Bridgerton, The Glory); Turkish serials (Çukur, Kara Sevda, Sefirin Kızı, Yargı, Diriliş Ertuğrul, Kuruluş Osman, Yasak Elma); Korean dramas (Itaewon Class, My Name, Squid Game); AZ market (CVN TV "Mən Kiməm", ATV serial dramas, ARB serial dramas, İctimai TV dramas)
+
+**Format signature:** 30-60 dəq epizodlar, multi-character narrative, week-by-week serialized plot, multiple plot threads per episode. Tamam fərqli commentary/comedy formatdan — burda **karakterlər** dominantdır, tək host yox.
+
+**Design DNA:**
+
+- **Font (title-driven):**
+  - Bold uppercase display serif/slab for prestige drama: **Bebas Neue** (primary, AZ glyph tam), **Anton** (alternative), sometimes **Cinzel** for cinematic prestige (AZ glyph yoxlanmalı)
+  - Custom display fonts for branded series (məs. Money Heist "LCDP", Squid Game custom geometric)
+  - **Single-word episode titles** ("XAOS", "VEFA", "QAÇIŞ") get MASSIVE typography treatment — fills 50-70% frame
+  - Episode number small ("#8") — series position indicator
+
+- **Colors:**
+  - Deep dark palette: BLACK (#0A0A0A), navy (#001D3D), deep blood red (#8B0000)
+  - Single dramatic accent per episode (red = violence/conflict, blue = cold/mystery, gold = power/luxury, green = corruption)
+  - High contrast: black + electric red, OR black + bright orange/gold
+  - Atmospheric grading (smoke tint, rain blue, night purple)
+  - Single-color thematic per episode (məs. "XAOS" episode = chaotic red-orange OR fragmented blue)
+
+- **Composition formulas (3 variants for serial drama):**
+  - **Variant A — Conflict-face split:** 2 characters facing each other OR back-to-back in tension, "vs" implied. Used for episode focusing on relationship conflict (Netflix "You" style)
+  - **Variant B — Hero close-up with title dominant:** 1 protagonist face 40-50% + MASSIVE single-word episode title (60-70% frame). Like Stranger Things episode posters. Maximum cinema/prestige feel
+  - **Variant C — Trio ensemble:** 3 characters arranged in triangle/row, ensemble cast format (Money Heist iconic — full cast in red jumpsuits + masks). Used when episode features multiple plot threads
+
+- **Background:**
+  - Dark dramatic atmosphere — smoke, fog, rain, night
+  - Location-anchored: court, hospital, dark street, abandoned warehouse, broken window, blood-stained surface (episode-spesifik)
+  - Symbolic elements: broken glass, blood drop, gun silhouette, key, mask, shattered family photo
+  - Cinematic film grain (3-5% noise)
+
+- **Text:**
+  - Episode title PRIMARY (largest, 60-70% frame for single-word titles)
+  - Series name secondary (smaller, top corner area)
+  - Episode number tertiary (small "#8" indicator)
+  - Tag-line OPTIONAL (sub-text under title — only if adds curiosity)
+  - All-caps universal
+
+- **Icons / symbolic elements:**
+  - Drama-specific symbolic objects (broken glass, key, mask, gun silhouette) as visual metaphor
+  - NOT cartoon emoji — only real cinematic symbols
+  - Position: foreground accent OR background haze element
+
+- **Tone:**
+  - Ominous, urgent, mysterious, dramatic gravity
+  - "Something dark is happening" vibe
+
+**Multi-character refs workflow (fərqli single-host workflows-dan):**
+- 2-3 main character base photos (refs/character-{rauf/nermin/muxtar}-base.png)
+- Per-character expression refs (refs/character-{name}-{tense/shocked/angry/sad}.png)
+- Skill must ask which 2-3 characters to feature per episode (variant-spesifik)
+
+**Episode title visual treatment (SPECIAL — serial drama signature):**
+
+Single-word episode titles ("XAOS", "VEFA", "QAÇIŞ") get **poster-style massive typography**:
+- Title 60-70% of frame (dominant element)
+- Character face(s) 30-40% (smaller, supporting)
+- Title can be: stacked vertically, centered, rotated dramatically, fractured (especially for chaos themes)
+- "XAOS" specifically: could be FRACTURED letters, scattered baseline, red blood-drip aesthetic, glass-shatter effect
+
+**Anti-pattern:**
+- Talking-head commentary thumbnail style (single host + speech bubble text) = WRONG for serial drama
+- Comedy fonts (Bangers, Permanent Marker) = WRONG for serious drama
+- Bright happy palette = WRONG for dark drama
+- Generic stock thumbnail (no specific symbolic element) = amateur
+
+---
+
+### 1b. Hybrid (Commentary + Comedy) — satirical news / late-night
+
+**Reference channels:** The Daily Show (Trevor Noah, Jon Stewart), Last Week Tonight (John Oliver), Late Show (Stephen Colbert), Real Time (Bill Maher), Patriot Act (Hasan Minhaj), Some More News, Philip DeFranco
+
+**Format signature:** Host **direct-to-camera** delivers serious news commentary WITH comedic delivery — NOT sketch (no character), NOT pure commentary (witty/sardonic tone). Host reaction face (eye-roll, raised brow, "are you kidding me" look) is the engagement vehicle.
+
+**Design DNA:**
+- Font: **Anton** / **Bebas Neue** (editorial primary — keeps news credibility) + **occasional comic accent** on punchline word only (not full Bangers — that'd over-commit to comedy)
+- Colors: editorial palette base (#0A0A0A bg + white text + deep red #B00020 highlight) + **strategic yellow accent** (#FFD600) for punchline word (1 söz max)
+- Composition: host **exaggerated reaction face** dominant (50-60% frame — comedy-tier scale, NOT 40% pure commentary), eye contact + raised brow / smirk / disbelief
+- Background: **topical photo** of the actual news event (burned car, parik, qəza, politician) blurred 20% + dark vignette → grounds the commentary in real story
+- Text: **question or absurd-fact format** ("WHY IS THIS?", "ONLY HERE?!", "TRUE STORY"), 3-5 söz, all-caps editorial font
+- Icons: rare — sometimes 1 newspaper/headline icon or topical (parik, car, etc.) — uses icon-and-graphic-elements.md decision matrix
+- Tone: serious-with-irony — "I can't believe I have to say this", "look at this nonsense"
+
+**Hybrid differs from PURE commentary:**
+- Face larger (50-60% vs 40-50%) — engagement scale
+- Expression more reactive (raised brow, smirk vs serious stare)
+- Occasional yellow accent (vs strict red/white)
+- Topical photo background more common (vs studio)
+
+**Hybrid differs from PURE comedy:**
+- Editorial font primary (Anton, NOT Bangers full-time)
+- Less saturated overall (commentary credibility maintained)
+- No comic-book burst shapes / onomatopoeia
+- News context grounding (real event photo, not abstract gym/yoga)
+
+**Reference channels for AZ context:** CVN TV "Ay Millət", "Hadisə", "Salam Bakı" (satirical commentary shows mixing news + humor)
+
+**Anti-pattern:** Full Bangers font (over-commits to comedy, loses news credibility) — OR pure editorial without reaction face (loses engagement edge)
+
+---
+
+### 2. Comedy / Sketch / Parody
+
+**Reference channels:** SmoshPit, Try Guys, Dolan Twins (sketch era), Caleb City, JusReign, Filthy Frank (legacy), Eric Andre, Tim Robinson clips
+
+**Design DNA:**
+- Font: **Bangers** (Google Fonts, comic-book reaction, Latin Extended-A includes AZ Ə) — PRIMARY
+- Alternatives: **Permanent Marker** (handwritten chaos), **Luckiest Guy** (chunky cartoon, but check AZ glyph), **Ultra** (retro sitcom)
+- Colors: bright yellow (#FFD600) + electric red (#FF3B30) + black + white — MAX saturation, comedy genre signal
+- Composition: exaggerated face expression (50-60% frame), reaction-driven, comic-book burst behind head
+- Background: blurred topic scene (gym for fitness sketch, kitchen for cooking sketch) + warm tint
+- Text: 3-5 söz, all-caps, hierarchical (question setup + punchline answer)
+- Icons: topic-specific welcome (💰 for price sketches, 🍞 for food sketches, ⏰ for time jokes) — but ONE per thumbnail max
+- Onomatopoeia: optional ("BOOM!", "WHAT?!", "VAY!") in burst shapes
+- Tone: irreverent, exaggerated, "you won't believe what happens"
+
+**Sub-categories:**
+- **Sketch comedy** (CVN Salamatı Budur): full Bangers + bright yellow + reaction face dominance
+- **Stand-up clip**: simpler — performer mic-in-hand + 2-3 söz quote
+- **Parody**: signal-the-source (parody of news = newsroom set parody, parody of music = stage)
+- **Satire**: text-heavy with absurd visual contradiction
+
+**Anti-pattern:** Anton / serious editorial fonts (de-energizes comedy), desaturated palette (kills genre signal), tiny face (<40%)
+
+---
+
+### 3. Tech / Reviews / Gadgets
+
+**Reference channels:** MKBHD, Linus Tech Tips, Unbox Therapy, Dave2D, JerryRigEverything, Austin Evans
+
+**Design DNA:**
+- Font: **Inter Bold** / **SF Pro Display** / **Roboto Bold** — clean, modern, Apple-aesthetic
+- Colors: dark themes (#0A0A0A, #1A1A1A) + product brand colors (Apple silver/space-grey, Samsung blue) + accent neon (#00FF88 for "new", #FF3B30 for "warning")
+- Composition: product close-up dominant (50-70%), host face smaller (20-30%) — product is the star
+- Background: dark gradient or studio neutral, no clutter
+- Text: 2-4 söz, mixed case (NOT all-caps — too aggressive for tech), product name + verdict word
+- Icons: minimal — only brand logos (Apple, Samsung), spec icons (camera, battery, chip)
+- Tone: authoritative review, "should you buy this?"
+
+**Anti-pattern:** comic-book fonts, comedy colors, exaggerated face expressions (de-credibilizes review)
+
+---
+
+### 4. Vlog / Lifestyle / Daily
+
+**Reference channels:** Casey Neistat, Emma Chamberlain, Marques Brownlee Vlog, Yes Theory, Ben Brown
+
+**Design DNA:**
+- Font: **Caveat** (handwritten warmth) / **Inter Medium** (clean casual) / **Poppins SemiBold**
+- Colors: warm filters (golden hour palette: #FFA940, #FF6B35, soft beige #F4E1D2) — authentic, lived-in
+- Composition: host in environment (location-anchored), 30-40% face, environmental story
+- Background: real location (cafe, street, room) NOT blurred — context IS the story
+- Text: 3-6 söz, conversational tone, casual capitalization
+- Icons: rare — sometimes calendar date or location pin
+- Tone: intimate, "come with me", "day in my life"
+
+**Anti-pattern:** dramatic stroke + drop shadow (kills authenticity), bright comedy yellow (wrong genre), studio backdrop
+
+---
+
+### 5. Gaming / Esports
+
+**Reference channels:** Markiplier, Jacksepticeye, PewDiePie, Valkyrae, Pokimane, CDawgVA
+
+**Design DNA:**
+- Font: **Bangers** / **Russo One** / **Bungee** / **Black Ops One** — bold, action, video-game UI feel
+- Colors: neon palette (#00FF88, #FF00FF, #00BFFF) + black bg + game-screenshot accent
+- Composition: action shot from gameplay 60%+ + small streamer face overlay (corner) OR streamer reaction face dominant 50%+ with gameplay bg
+- Background: game screenshot (high-action moment) blurred lightly
+- Text: 2-4 söz, all-caps, game-relevant ("HE DID WHAT", "RAGE QUIT")
+- Icons: game logo, controller icon, kill/death numbers
+- Tone: hype, "epic moment", action
+
+---
+
+### 6. Education / Science / How-To
+
+**Reference channels:** Veritasium, 3Blue1Brown, Kurzgesagt, CGP Grey, Vsauce, Tom Scott
+
+**Design DNA:**
+- Font: **Inter Bold** / **Source Sans Pro Bold** / **Bebas Neue** — clean, academic-friendly
+- Colors: thematic per topic (space = navy + stars; biology = greens; physics = electric blue + chalk white)
+- Composition: visual METAPHOR (Veritasium signature) — abstract concept visualized + host pointing at it; OR diagram/illustration + question text
+- Background: studio gradient + topic illustration (orbit lines for space, atom for chemistry)
+- Text: QUESTION format ("Why does X happen?", "How do Y work?") — sets curiosity gap explicitly
+- Icons: scientific symbols (atom, DNA helix, equation snippet)
+- Tone: intellectual curiosity, "let me explain"
+
+**Anti-pattern:** comedy yellow + comic-book font (kills credibility), too much text (>6 söz), no visual metaphor
+
+---
+
+### 7. Music / Performance
+
+**Reference channels:** Tiny Desk Concerts, COLORS, NPR, Rolling Stone YouTube
+
+**Design DNA:**
+- Font: minimal — artist NAME large + song title small, sometimes no text at all
+- Colors: dictated by artist brand / album cover palette
+- Composition: artist photo dominant 70%+ (close-up, instrument, performance moment)
+- Background: stage / studio / location (minimal text overlay)
+- Text: artist + song name, 2-4 söz total
+- Icons: none typically (music speaks visually)
+- Tone: emotional, atmospheric
+
+---
+
+### 8. Sports / Highlights / Fitness
+
+**Reference channels:** ESPN, Bleacher Report, MrBeast (sports), Athlean-X (fitness)
+
+**Design DNA:**
+- Font: **Anton** / **Bebas Neue** / **Bangers** (fitness comedy) — bold, action
+- Colors: team colors + black + white; for fitness: warm energy palette
+- Composition: athlete mid-action OR celebration freeze-frame, 60% subject
+- Background: stadium / gym / outdoor venue, lighting drama
+- Text: 3-5 söz, all-caps, victory/result word
+- Icons: team logos, sport ball icons, medal icons
+- Tone: triumph, action, "you have to see this"
+
+---
+
+### 9. Beauty / Lifestyle / Fashion
+
+**Reference channels:** James Charles, NikkieTutorials, Patrick Starrr, Jenn Im
+
+**Design DNA:**
+- Font: **Cormorant** (elegance) / **Poppins** (modern) / **Playfair Display** (luxury)
+- Colors: aspirational warm palette (rose gold #B76E79, blush #FFE4E1, deep burgundy #800020) + skin tones
+- Composition: product close-up OR host applying product (action moment), 60% subject
+- Background: clean white / pastel / mirror reflection
+- Text: 3-5 söz, mixed-case casual, sometimes script
+- Icons: brand logos, makeup tool icons (occasionally)
+- Tone: aspirational, "transformation"
+
+---
+
+### 10. Finance / Business / Crypto
+
+**Reference channels:** Graham Stephan, Andrei Jikh, BiggerPockets, Patrick Bet-David
+
+**Design DNA:**
+- Font: **Inter Bold** / **Roboto Bold** / **Anton** — serious authority
+- Colors: dark themes + green (gain) / red (loss) + gold accent (#FFD700)
+- Composition: host pointing at chart / graph / dollar amount, 40% face + 40% data visual
+- Background: stock chart screenshot blurred, OR dark studio gradient
+- Text: numbers prominent ("$100K in 30 DAYS"), 3-5 söz
+- Icons: dollar sign ($), chart up arrow ⬆️, money bag, percentage signs
+- Tone: aspirational expertise, "make money"
+
+---
+
+## Reference channels research depth
+
+Hər yeni layihə açılanda, skill `youtube-analysis.md` procedure-da olduğu kimi:
+1. Niche müəyyən olunur
+2. Bu fayl-da niche DNA oxunur
+3. **Top 2-3 reference channel** verilen niche-də nümunə kimi göstərilir
+4. İstifadəçi gərək görsə həmin kanallara baxır, design baseline gözlərindən keçirir
+5. Stylistics qurulanda baseline DNA tətbiq olunur
+
+---
+
+## Cross-references
+
+- `typography.md` — niche-font matrix detail
+- `color-strategies.md` — niche-color palette detail
+- `icon-and-graphic-elements.md` — when/how/which icons per niche
+- `ctr-formulas.md` — 5 universal composition formulas (niche-uygun seçilir)
+- `professional-techniques.md` — 12 design principles (universal, lakin niche-uygun tətbiq)
+
+---
+
+## Sources
+
+- MrBeast 100-thumbnail analysis (Tak Lo, Medium)
+- "How MrBeast, MKBHD and Top Creators Design" (Banana Thumbnail)
+- "YouTube Thumbnail Design 2026" (Henry David Photography)
+- "2026 Thumbnail Trends" (Banana Thumbnail)
+- ThumbMagic 2026 Conversion Guide
+- vidIQ niche-specific analytics
+- Wisdom AI Creator Science
+- YouTube Creator Academy 2026 CTR data per niche
+- Veritasium / Kurzgesagt / 3Blue1Brown design analysis (educational science)
+- Casey Neistat / Emma Chamberlain vlog design pattern analysis