@azerogluemin/ai-bootstrap 0.2.1

package/templates/skills/screenwriter/knowledge/categories/advertising/formats/influencer-script.md

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+# Influencer Script — Format
+
+> Brand sponsorship integrated into influencer's native content. Their voice, their audience.
+
+## Format basics
+
+- Length: 30s - 90s (within longer content sometimes)
+- Aspect: matches platform (9:16 mobile mostly)
+- Influencer's native style
+- Brand mentioned naturally
+- Disclosure required (#ad)
+
+## What this is
+
+NOT a brand commercial. An influencer's regular content with brand integrated. Different per influencer:
+- Beauty: tutorial featuring product
+- Fitness: workout using product
+- Tech: review or workflow
+- Lifestyle: day-in-life with product
+- Food: recipe featuring product
+
+## Structure (varies by influencer, but typical)
+
+```
+0-5s    HOOK (their style)
+        Their typical content opener
+
+5-15s   CONTEXT
+        Setting up the topic/situation
+
+15-50s  CONTENT + BRAND INTEGRATION
+        Their normal content
+        Brand naturally appears
+        Authentic use
+
+50-58s  ENDORSEMENT MOMENT
+        Why they personally like it
+        Honest assessment
+        Their audience-specific angle
+
+58-60s  CTA
+        Discount code
+        Link in bio
+        Brand tag
+```
+
+## Sample 60s influencer script
+
+```
+TITLE: "Karavan x @baku_coffee_diary"
+
+[Vertical 9:16, beautifully shot but personal, kitchen with morning light]
+
+CREATOR (early-30s, coffee enthusiast persona)
+Okay coffee diary, today's morning brew is sponsored, but stay with
+me because this is genuinely good.
+
+(0-5s — their signature opener with disclosure)
+
+CUT TO: Her hands grinding beans, golden hour through window.
+
+CREATOR (V.O.)
+This is Karavan's 'Atlas' blend — Ethiopian and Brazilian. They
+sent me three bags to try. I'm on bag two.
+
+(5-25s — her normal coffee content but featuring product)
+
+CUT TO: Pour-over technique, slow methodical pouring.
+
+CREATOR (V.O.)
+What I love is they list the roast date. Mine was roasted four days
+before it arrived. That's the closest to fresh I've had in Baku.
+
+(25-45s — connecting to her audience's interest in fresh roast)
+
+CUT TO: First sip. Her honest reaction. Tasting notes.
+
+CREATOR
+Notes are stone fruit, hint of dark chocolate, finish on the lighter
+side. For pour-over this is exactly what I want.
+
+CUT TO: Her sitting with the cup, contented.
+
+CREATOR (45-55s)
+Will I subscribe? Yeah. The 89 manat for three bags pricing is fair
+for this quality.
+
+(55-60s)
+
+CREATOR
+Code BAKU10 gets you 10% off. Link in bio. Karavan Coffee. Their
+'Atlas' blend specifically.
+
+ON SCREEN: #ad #sponsored #karavan link in bio
+```
+
+## Key principles
+
+### Influencer voice intact
+The brand integrates into the CREATOR's content style:
+- Their typical opening
+- Their typical pacing
+- Their typical visual style
+- Their typical CTA approach
+
+DON'T impose brand voice over influencer voice.
+
+### Authentic-feeling endorsement
+- Honest reaction (not fake-enthusiastic)
+- Specific to their content niche
+- "Why I personally use this"
+- Critical edge ok ("It's not perfect but...")
+
+### Disclosure
+- Disclosure must be visible/audible
+- Platform-appropriate (#ad, "sponsored", etc.)
+- Doesn't kill content if integrated well
+
+### Discount code / tracking
+Most influencer deals have:
+- Unique code (BAKU10)
+- Trackable link
+- Bio link mention
+- Affiliate structure
+
+## Sub-types
+
+### Beauty influencer
+- Tutorial featuring product
+- Result demonstration
+- Comparison to other products
+
+### Fitness influencer
+- Workout using product (supplement, gear)
+- Performance angle
+- Recovery/lifestyle integration
+
+### Tech influencer
+- Review or workflow integration
+- Honest pros/cons
+- Setup/unboxing
+
+### Food influencer
+- Recipe featuring product
+- Behind-scenes prep
+- Meal context
+
+### Lifestyle influencer
+- Day-in-life
+- Routine integration
+- Aspirational context
+
+## Best practices
+
+### Brief, not script
+Most influencer deals: brief + bullet points, NOT verbatim script. Influencer adapts to their voice.
+
+### Authenticity > polish
+Audience knows when something is off. Authentic feels mandatory.
+
+### Audience match
+Brand should genuinely fit the influencer's audience. Otherwise rejection.
+
+### Soft sell
+- "I'm using this"
+- "Worth trying"
+- NOT "You must buy this!"
+
+## Common mistakes
+
+- Brand language imposed on creator
+- Over-promising
+- Awkward integration (forced product placement)
+- Skipping disclosure
+- Wrong audience match
+- Robot-script reading
+
+## Compliance
+
+- FTC disclosure (US)
+- Local regulations (each country)
+- Platform-specific requirements
+- Always #ad / "sponsored" / clear identifier
+
+## When to use
+
+- Building trust through known voice
+- Reaching specific audience niche
+- Native content beats banner ads
+- Long-term brand partnerships
+- Product launches via influencer reach

package/templates/skills/screenwriter/knowledge/categories/advertising/formats/product-demo.md

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+# Product Demo — Format
+
+> Functional advertising showing how a product works. Visual proof of value.
+
+## Format basics
+
+- Length: 30s - 90s
+- Aspect: 16:9 or 9:16
+- Visual demonstration central
+- Less narrative, more functional
+- Often for tech, software, complex products
+
+## Structure
+
+```
+0-3s    HOOK / PROBLEM
+        Show pain point
+        "Tired of X?"
+
+3-10s   PRODUCT REVEAL
+        Brand introduction
+        Product visible
+
+10-40s  DEMONSTRATION
+        Step-by-step usage
+        Features in action
+        Visual proof
+
+40-55s  RESULT / BENEFIT
+        Outcome shown
+        Before/after if relevant
+        Key benefit emphasized
+
+55-60s  CTA + BRAND
+        Where to buy
+        Logo
+        Tagline
+```
+
+## Sample 60s product demo
+
+```
+TITLE: "Karavan Coffee Subscription — Product Demo"
+
+INT. APARTMENT KITCHEN - MORNING (0-3s)
+
+WOMAN (30) opens empty coffee container. Sighs. Looks at the empty bag.
+
+ON SCREEN TEXT: "Tired of running out of coffee?"
+
+CUT TO:
+
+INT. SAME (3-10s)
+
+A KARAVAN BOX appears on her doorstep via doorbell camera. She picks
+it up. Smiling.
+
+V.O.
+Karavan delivers fresh coffee, every month.
+
+INT. SAME (10-25s)
+
+She opens the box. Three bags of beans, perfectly packaged. Cards
+showing each blend's tasting notes.
+
+V.O.
+Choose your blend, your roast level, your delivery date.
+
+ON SCREEN GRAPHICS show subscription options (light/medium/dark, frequency).
+
+INT. SAME (25-40s)
+
+She brews. Pours. Tastes. Closes eyes.
+
+V.O.
+Roasted within 48 hours of shipping.
+
+ON SCREEN: "Roasted Wednesday. Shipped Thursday. Brewing Friday."
+
+INT. SAME (40-55s)
+
+Wide shot of kitchen counter: Karavan box, mug, beans on display.
+Coffee aroma visible (steam).
+
+V.O.
+Three bags. From 89 manat per month. Cancel anytime.
+
+INT. SAME (55-60s)
+
+Phone in her hand showing karavan.az subscription page.
+
+V.O.
+Start your subscription at karavan.az.
+
+KARAVAN LOGO + URL.
+```
+
+## Key principles
+
+### Visual demonstration
+Show the product DOING what it claims:
+- Software: screen recording of usage
+- Physical product: in-hand operation
+- Service: process visualization
+
+### Step-by-step clarity
+Number or visually order steps:
+- "Step 1: Choose your blend"
+- "Step 2: Set delivery"
+- "Step 3: Enjoy"
+
+### On-screen text
+Reinforce visuals with text labels:
+- Feature names
+- Numbers / metrics
+- Benefits
+- Pricing
+
+### Pacing
+Move quickly through demo:
+- Each beat 3-5 seconds
+- Cuts tight
+- No dwelling
+
+### Result emphasis
+Show the END STATE clearly:
+- Customer satisfied
+- Problem solved
+- Result demonstrated
+
+## Sub-types
+
+### Software demo
+- Screen recording dominant
+- UI walkthrough
+- Common workflow
+- Feature highlights
+
+### Physical product demo
+- Unboxing element
+- Setup
+- Usage
+- Result
+
+### Service demo
+- Process visualization
+- Touchpoint showcase
+- Customer journey
+- Outcome
+
+### App demo
+- Mobile screen recording
+- Tap interactions
+- Feature scrolls
+- Result screen
+
+## Best practices
+
+### Lead with biggest benefit
+Don't bury main value mid-demo.
+
+### Address objections proactively
+- "But what if X?" → show it handles X
+- Common concerns visualized
+
+### Real-world context
+Don't show product in vacuum:
+- Show user's environment
+- Show real use case
+- Show real benefit
+
+### Pricing transparency
+Demos benefit from pricing visibility:
+- Build trust
+- Reduce hesitation
+- Set expectation
+
+## Common mistakes
+
+- Too feature-focused (forgets benefit)
+- Too long demonstration (lose attention)
+- Unrealistic showcase (too perfect)
+- Unclear who it's for
+- No CTA after demo
+
+## When to use
+
+- Complex products needing explanation
+- New product launches
+- Software/tech products
+- Subscription services
+- B2B sales tools

package/templates/skills/screenwriter/knowledge/categories/advertising/formats/retargeting.md

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+# Retargeting Ad — Format
+
+> Ads served to people who already showed interest (visited site, abandoned cart, watched video). Brief, urgency-driven.
+
+## Format basics
+
+- Length: 6s - 15s typical
+- Aspect: 9:16, 16:9, 1:1, banner formats
+- Brand recognition assumed (audience knows you)
+- Closing-the-loop focused
+- Strong CTA
+
+## Audience context
+
+Audience has ALREADY:
+- Visited your site
+- Added to cart but didn't buy
+- Watched your other ad
+- Engaged with content
+
+So:
+- Don't re-explain product
+- Don't re-introduce brand
+- DO remind, incentivize, complete
+
+## Structure
+
+```
+0-2s    REMINDER HOOK
+        "You were looking at..."
+        Product visible
+
+2-8s    URGENCY / OFFER
+        Discount
+        Limited time
+        Reason to act now
+
+8-12s   PRODUCT VALUE
+        Quick benefit reminder
+        Visual proof
+
+12-15s  CTA
+        Direct action
+        URL / button
+        Brand
+```
+
+## Sample 15s retargeting
+
+```
+TITLE: "Karavan Cart Abandonment — 15s Retargeting"
+
+[Vertical 9:16]
+
+INT. KITCHEN MORNING (0-2s)
+
+ON SCREEN TEXT: "Forgot something?"
+
+A KARAVAN COFFEE BAG appears on counter.
+
+V.O.
+You were checking out Karavan.
+
+(2-8s)
+
+CLOSE-UP: Beans pouring into grinder.
+
+ON SCREEN TEXT: "Your Atlas blend is waiting."
+
+V.O.
+Your Atlas blend is still in your cart.
+
+CUT TO ANIMATED OFFER:
+
+ON SCREEN: "Code COMEBACK — 10% off
+Today only."
+
+(8-12s)
+
+V.O.
+Use code COMEBACK for 10% off.
+Today only.
+
+CUT TO BRAND CARD (12-15s):
+
+Karavan logo + URL + CTA button.
+
+V.O.
+Complete your order. karavan.az.
+```
+
+## Sub-types
+
+### Cart abandonment
+- "You left this in your cart"
+- Specific product reminder
+- Discount incentive
+
+### Site visit retargeting
+- "You were checking us out"
+- General product
+- Soft incentive
+
+### Video view retargeting
+- Continuation of message
+- "You've seen this — now act"
+- Direct CTA
+
+### Lookalike audience
+- New audience similar to existing customers
+- Introduction with social proof
+
+## Key principles
+
+### Personalization
+- "You" language
+- Specific product if known
+- Cart contents visible
+
+### Urgency
+- "Today only"
+- "Last chance"
+- Limited time offer
+- Fear of missing out
+
+### Incentive
+- Discount code
+- Free shipping
+- Bonus item
+- Limited bundle
+
+### Friction reduction
+- Direct link to checkout
+- Pre-filled cart preserved
+- One-click action
+
+### Brevity
+- Audience knows you, don't lecture
+- Single message + action
+- 6-15s max
+
+## Discount strategy
+
+| Audience | Discount |
+|----------|----------|
+| Cart abandoner (engaged) | 5-10% |
+| Site visitor (curious) | 10-15% |
+| Video watcher (cold) | 15-20% |
+| Lookalike (new) | 20%+ or free trial |
+
+Higher discount for colder audiences.
+
+## CTAs that work
+
+- "Complete your order"
+- "Get 10% off — code COMEBACK"
+- "Free shipping on your cart"
+- "Last chance — sale ends tonight"
+- "Your bag is waiting"
+
+## Sub-formats by length
+
+### 6s bumper retargeting
+- Logo + product + CTA + code
+- Maximum efficiency
+
+### 15s retargeting
+- Quick reminder + offer + CTA
+- Standard format
+
+### 30s remarketing
+- Reminder + product benefit + offer + CTA
+- More room for context
+
+## Tracking
+
+Retargeting requires:
+- Pixel installed
+- Audience segmented
+- Conversion tracked
+- ROAS measured
+
+## Common mistakes
+
+- Re-introducing brand (waste of time)
+- No urgency
+- No incentive
+- Generic CTA
+- Same creative as cold audience
+- Stale offer (audience already saw)
+
+## When to use
+
+- Conversion-focused campaigns
+- Cart recovery
+- Frequent visitors not converting
+- Limited-time sales
+- Loyalty / repeat customer marketing
+
+## Pairs with
+
+- Cold audience: brand awareness ads
+- Warm audience: educational/demo ads
+- Hot audience: retargeting + offers
+- Customer audience: cross-sell / loyalty