@oriro/orirocli 0.1.9 → 0.1.11

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (1102) hide show
  1. package/ATTRIBUTION.md +53 -53
  2. package/LICENSE +21 -21
  3. package/README.md +20 -17
  4. package/dist/cli.js +4425 -2975
  5. package/package.json +64 -64
  6. package/skills/1password/SKILL.md +118 -118
  7. package/skills/1password/references/cli-examples.md +29 -29
  8. package/skills/1password/references/get-started.md +21 -21
  9. package/skills/21stdev/SKILL.md +64 -64
  10. package/skills/algorithmic-art/LICENSE +21 -21
  11. package/skills/algorithmic-art/SKILL.md +446 -446
  12. package/skills/algorithmic-art/templates/generator_template.js +223 -223
  13. package/skills/algorithmic-art/templates/viewer.html +598 -598
  14. package/skills/apple-notes/SKILL.md +81 -81
  15. package/skills/apple-reminders/SKILL.md +122 -122
  16. package/skills/bear-notes/SKILL.md +111 -111
  17. package/skills/blogwatcher/SKILL.md +73 -73
  18. package/skills/blucli/SKILL.md +51 -51
  19. package/skills/brand-guidelines/LICENSE +21 -21
  20. package/skills/brand-guidelines/SKILL.md +76 -76
  21. package/skills/business/biz-analysis/LICENSE +21 -21
  22. package/skills/business/biz-analysis/SKILL.md +103 -103
  23. package/skills/business/biz-corporate-strategy/LICENSE +21 -21
  24. package/skills/business/biz-corporate-strategy/SKILL.md +76 -76
  25. package/skills/business/biz-customer-success/LICENSE +21 -21
  26. package/skills/business/biz-customer-success/SKILL.md +55 -55
  27. package/skills/business/biz-entrepreneurship/LICENSE +21 -21
  28. package/skills/business/biz-entrepreneurship/SKILL.md +72 -72
  29. package/skills/business/biz-hr/LICENSE +21 -21
  30. package/skills/business/biz-hr/SKILL.md +67 -67
  31. package/skills/business/biz-international/LICENSE +21 -21
  32. package/skills/business/biz-international/SKILL.md +51 -51
  33. package/skills/business/biz-leadership/LICENSE +21 -21
  34. package/skills/business/biz-leadership/SKILL.md +106 -106
  35. package/skills/business/biz-marketing-strategy/LICENSE +21 -21
  36. package/skills/business/biz-marketing-strategy/SKILL.md +119 -119
  37. package/skills/business/biz-negotiation/LICENSE +21 -21
  38. package/skills/business/biz-negotiation/SKILL.md +152 -152
  39. package/skills/business/biz-operations/LICENSE +21 -21
  40. package/skills/business/biz-operations/SKILL.md +74 -74
  41. package/skills/business/biz-project/LICENSE +21 -21
  42. package/skills/business/biz-project/SKILL.md +203 -203
  43. package/skills/business/biz-risk/LICENSE +21 -21
  44. package/skills/business/biz-risk/SKILL.md +85 -85
  45. package/skills/business/biz-sales/LICENSE +21 -21
  46. package/skills/business/biz-sales/SKILL.md +92 -92
  47. package/skills/business/biz-startup-ops/LICENSE +21 -21
  48. package/skills/business/biz-startup-ops/SKILL.md +70 -70
  49. package/skills/business/biz-strategy/LICENSE +21 -21
  50. package/skills/business/biz-strategy/SKILL.md +233 -233
  51. package/skills/business/biz-supply-chain-advanced/LICENSE +21 -21
  52. package/skills/business/biz-supply-chain-advanced/SKILL.md +68 -68
  53. package/skills/business/fin-chartered-exams/LICENSE +21 -21
  54. package/skills/business/fin-chartered-exams/SKILL.md +69 -69
  55. package/skills/camsnap/SKILL.md +49 -49
  56. package/skills/canvas/SKILL.md +82 -82
  57. package/skills/canvas-design/LICENSE +21 -21
  58. package/skills/canvas-design/SKILL.md +140 -140
  59. package/skills/canvas-design/canvas-fonts/ArsenalSC-OFL.txt +93 -93
  60. package/skills/canvas-design/canvas-fonts/BigShoulders-OFL.txt +93 -93
  61. package/skills/canvas-design/canvas-fonts/Boldonse-OFL.txt +93 -93
  62. package/skills/canvas-design/canvas-fonts/BricolageGrotesque-OFL.txt +93 -93
  63. package/skills/canvas-design/canvas-fonts/CrimsonPro-OFL.txt +93 -93
  64. package/skills/canvas-design/canvas-fonts/DMMono-OFL.txt +93 -93
  65. package/skills/canvas-design/canvas-fonts/EricaOne-OFL.txt +94 -94
  66. package/skills/canvas-design/canvas-fonts/GeistMono-OFL.txt +93 -93
  67. package/skills/canvas-design/canvas-fonts/Gloock-OFL.txt +93 -93
  68. package/skills/canvas-design/canvas-fonts/IBMPlexMono-OFL.txt +93 -93
  69. package/skills/canvas-design/canvas-fonts/InstrumentSans-OFL.txt +93 -93
  70. package/skills/canvas-design/canvas-fonts/JetBrainsMono-OFL.txt +93 -93
  71. package/skills/canvas-design/canvas-fonts/Jura-OFL.txt +93 -93
  72. package/skills/canvas-design/canvas-fonts/LibreBaskerville-OFL.txt +93 -93
  73. package/skills/canvas-design/canvas-fonts/Lora-OFL.txt +93 -93
  74. package/skills/canvas-design/canvas-fonts/NationalPark-OFL.txt +93 -93
  75. package/skills/canvas-design/canvas-fonts/Outfit-OFL.txt +93 -93
  76. package/skills/canvas-design/canvas-fonts/PixelifySans-OFL.txt +93 -93
  77. package/skills/canvas-design/canvas-fonts/RedHatMono-OFL.txt +93 -93
  78. package/skills/canvas-design/canvas-fonts/Silkscreen-OFL.txt +93 -93
  79. package/skills/canvas-design/canvas-fonts/SmoochSans-OFL.txt +93 -93
  80. package/skills/canvas-design/canvas-fonts/Tektur-OFL.txt +93 -93
  81. package/skills/canvas-design/canvas-fonts/WorkSans-OFL.txt +93 -93
  82. package/skills/canvas-design/canvas-fonts/YoungSerif-OFL.txt +93 -93
  83. package/skills/coding-agent/SKILL.md +146 -146
  84. package/skills/communication/comm-business-writing/LICENSE +21 -21
  85. package/skills/communication/comm-business-writing/SKILL.md +67 -67
  86. package/skills/communication/comm-cross-cultural/LICENSE +21 -21
  87. package/skills/communication/comm-cross-cultural/SKILL.md +88 -88
  88. package/skills/communication/comm-journalism/LICENSE +21 -21
  89. package/skills/communication/comm-journalism/SKILL.md +81 -81
  90. package/skills/communication/comm-linguistics/LICENSE +21 -21
  91. package/skills/communication/comm-linguistics/SKILL.md +82 -82
  92. package/skills/communication/comm-negotiation/LICENSE +21 -21
  93. package/skills/communication/comm-negotiation/SKILL.md +120 -120
  94. package/skills/communication/comm-presentations/LICENSE +21 -21
  95. package/skills/communication/comm-presentations/SKILL.md +93 -93
  96. package/skills/communication/comm-public-speaking/LICENSE +21 -21
  97. package/skills/communication/comm-public-speaking/SKILL.md +68 -68
  98. package/skills/communication/comm-writing/LICENSE +21 -21
  99. package/skills/communication/comm-writing/SKILL.md +69 -69
  100. package/skills/craft/ai-engineering/LICENSE +21 -21
  101. package/skills/craft/ai-engineering/SKILL.md +828 -828
  102. package/skills/craft/app-builder-guide/LICENSE +21 -21
  103. package/skills/craft/app-builder-guide/SKILL.md +332 -332
  104. package/skills/craft/become-an-ai-engineer-26/CONTRIBUTING.md +46 -46
  105. package/skills/craft/become-an-ai-engineer-26/LICENSE +21 -21
  106. package/skills/craft/become-an-ai-engineer-26/README.md +270 -270
  107. package/skills/craft/become-an-ai-engineer-26/SKILL.md +667 -667
  108. package/skills/craft/become-an-ai-engineer-26/community/BUILDS.md +13 -13
  109. package/skills/craft/become-an-ai-engineer-26/community/DISCUSSIONS.md +8 -8
  110. package/skills/craft/become-an-ai-engineer-26/phases/phase-0-mental-models/README.md +14 -14
  111. package/skills/craft/become-an-ai-engineer-26/phases/phase-0-mental-models/project/TEMPLATE.md +33 -33
  112. package/skills/craft/become-an-ai-engineer-26/phases/phase-1-first-agent/README.md +25 -25
  113. package/skills/craft/become-an-ai-engineer-26/phases/phase-1-first-agent/code/raw_loop.py +126 -126
  114. package/skills/craft/become-an-ai-engineer-26/phases/phase-2-architecture/README.md +17 -17
  115. package/skills/craft/become-an-ai-engineer-26/phases/phase-3-harness/README.md +17 -17
  116. package/skills/craft/become-an-ai-engineer-26/phases/phase-4-evals/README.md +21 -21
  117. package/skills/craft/become-an-ai-engineer-26/phases/phase-4-evals/code/.github/workflows/eval.yml +40 -40
  118. package/skills/craft/become-an-ai-engineer-26/phases/phase-5-production/README.md +16 -16
  119. package/skills/craft/become-an-ai-engineer-26/projects/1-mobile-app-slm/README.md +11 -11
  120. package/skills/craft/become-an-ai-engineer-26/projects/2-self-improving-coder/README.md +11 -11
  121. package/skills/craft/become-an-ai-engineer-26/projects/3-video-editor-agent/README.md +11 -11
  122. package/skills/craft/become-an-ai-engineer-26/projects/4-personal-life-os/README.md +12 -12
  123. package/skills/craft/become-an-ai-engineer-26/projects/5-enterprise-workflow/README.md +12 -12
  124. package/skills/craft/become-an-ai-engineer-26/references/benchmark-numbers.md +41 -41
  125. package/skills/craft/become-an-ai-engineer-26/references/mhc-stable-training.md +73 -73
  126. package/skills/craft/become-an-ai-engineer-26/references/stack-decisions.md +37 -37
  127. package/skills/craft/become-an-ai-engineer-26/references/yarn-context-extension.md +123 -123
  128. package/skills/craft/codex-result-handling/LICENSE +21 -21
  129. package/skills/craft/codex-result-handling/SKILL.md +26 -26
  130. package/skills/craft/debug-and-build-methodology/LICENSE +21 -21
  131. package/skills/craft/debug-and-build-methodology/SKILL.md +432 -432
  132. package/skills/craft/design/LICENSE +21 -21
  133. package/skills/craft/design/SKILL.md +274 -274
  134. package/skills/craft/dev/LICENSE +21 -21
  135. package/skills/craft/dev/SKILL.md +12 -12
  136. package/skills/craft/dev/release.md +85 -85
  137. package/skills/craft/dev/roll.md +50 -50
  138. package/skills/craft/doc-coauthoring/LICENSE +21 -21
  139. package/skills/craft/doc-coauthoring/SKILL.md +397 -397
  140. package/skills/craft/focus/LICENSE +21 -21
  141. package/skills/craft/focus/SKILL.md +432 -432
  142. package/skills/craft/focus/UPSTREAM_README.md +233 -233
  143. package/skills/craft/gh/LICENSE +21 -21
  144. package/skills/craft/gh/SKILL.md +84 -84
  145. package/skills/craft/gh-skill/LICENSE +21 -21
  146. package/skills/craft/gh-skill/SKILL.md +121 -121
  147. package/skills/craft/godmode/LICENSE +21 -21
  148. package/skills/craft/godmode/SKILL.md +87 -87
  149. package/skills/craft/godmode/references/android-launch.md +680 -680
  150. package/skills/craft/godmode/references/data-gcp.md +1038 -1038
  151. package/skills/craft/godmode/references/expo-eas.md +816 -816
  152. package/skills/craft/godmode/references/ios-launch.md +734 -734
  153. package/skills/craft/google-ai-latest/LICENSE +21 -21
  154. package/skills/craft/google-ai-latest/SKILL.md +682 -682
  155. package/skills/craft/gpt-5-4-prompting/LICENSE +21 -21
  156. package/skills/craft/gpt-5-4-prompting/SKILL.md +63 -63
  157. package/skills/craft/gpt-5-4-prompting/references/codex-prompt-antipatterns.md +101 -101
  158. package/skills/craft/gpt-5-4-prompting/references/codex-prompt-recipes.md +150 -150
  159. package/skills/craft/gpt-5-4-prompting/references/prompt-blocks.md +172 -172
  160. package/skills/craft/grill-me/LICENSE +21 -21
  161. package/skills/craft/grill-me/SKILL.md +13 -13
  162. package/skills/craft/idea-to-deploy/LICENSE +21 -21
  163. package/skills/craft/idea-to-deploy/SKILL.md +292 -292
  164. package/skills/craft/idea-to-deploy/references/auth-playbook.md +195 -195
  165. package/skills/craft/idea-to-deploy/references/gcp-deployment.md +268 -268
  166. package/skills/craft/idea-to-deploy/references/stack-selection.md +117 -117
  167. package/skills/craft/image-generation-engineer/LICENSE +21 -21
  168. package/skills/craft/image-generation-engineer/SKILL.md +183 -183
  169. package/skills/craft/image-generation-engineer/references/architectures.md +260 -260
  170. package/skills/craft/image-generation-engineer/references/foundations.md +107 -107
  171. package/skills/craft/image-generation-engineer/references/inference-and-serving.md +253 -253
  172. package/skills/craft/image-generation-engineer/references/training.md +149 -149
  173. package/skills/craft/marketing/LICENSE +21 -21
  174. package/skills/craft/marketing/SKILL.md +1954 -1954
  175. package/skills/craft/master-architect/LICENSE +21 -21
  176. package/skills/craft/master-architect/SKILL.md +361 -361
  177. package/skills/craft/master-architect/references/ai-ml.md +317 -317
  178. package/skills/craft/master-architect/references/architecture.md +268 -268
  179. package/skills/craft/master-architect/references/auth-playbook.md +195 -195
  180. package/skills/craft/master-architect/references/cloud.md +323 -323
  181. package/skills/craft/master-architect/references/cyber.md +839 -839
  182. package/skills/craft/master-architect/references/data-eng.md +366 -366
  183. package/skills/craft/master-architect/references/devops.md +550 -550
  184. package/skills/craft/master-architect/references/gcp-deployment.md +268 -268
  185. package/skills/craft/master-architect/references/languages.md +748 -748
  186. package/skills/craft/master-architect/references/legacy.md +240 -240
  187. package/skills/craft/master-architect/references/mobile.md +447 -447
  188. package/skills/craft/master-architect/references/patterns.md +451 -451
  189. package/skills/craft/master-architect/references/saas-patterns.md +379 -379
  190. package/skills/craft/master-architect/references/sdlc.md +349 -349
  191. package/skills/craft/master-architect/references/stack-selection.md +117 -117
  192. package/skills/craft/oriro-ui-2026/LICENSE +21 -21
  193. package/skills/craft/oriro-ui-2026/SKILL.md +329 -329
  194. package/skills/craft/playwright-cli/LICENSE +21 -21
  195. package/skills/craft/playwright-cli/SKILL.md +393 -393
  196. package/skills/craft/playwright-cli/references/element-attributes.md +23 -23
  197. package/skills/craft/playwright-cli/references/playwright-tests.md +39 -39
  198. package/skills/craft/playwright-cli/references/request-mocking.md +87 -87
  199. package/skills/craft/playwright-cli/references/running-code.md +240 -240
  200. package/skills/craft/playwright-cli/references/session-management.md +226 -226
  201. package/skills/craft/playwright-cli/references/spec-driven-testing.md +312 -312
  202. package/skills/craft/playwright-cli/references/storage-state.md +275 -275
  203. package/skills/craft/playwright-cli/references/test-generation.md +134 -134
  204. package/skills/craft/playwright-cli/references/tracing.md +142 -142
  205. package/skills/craft/playwright-cli/references/video-recording.md +150 -150
  206. package/skills/craft/remotion-best-practices/LICENSE +21 -21
  207. package/skills/craft/remotion-best-practices/SKILL.md +345 -345
  208. package/skills/craft/remotion-best-practices/rules/3d.md +86 -86
  209. package/skills/craft/remotion-best-practices/rules/assets/charts-bar-chart.tsx +165 -165
  210. package/skills/craft/remotion-best-practices/rules/assets/text-animations-typewriter.tsx +89 -89
  211. package/skills/craft/remotion-best-practices/rules/assets/text-animations-word-highlight.tsx +101 -101
  212. package/skills/craft/remotion-best-practices/rules/audio-visualization.md +195 -195
  213. package/skills/craft/remotion-best-practices/rules/audio.md +167 -167
  214. package/skills/craft/remotion-best-practices/rules/calculate-metadata.md +118 -118
  215. package/skills/craft/remotion-best-practices/rules/compositions.md +132 -132
  216. package/skills/craft/remotion-best-practices/rules/display-captions.md +176 -176
  217. package/skills/craft/remotion-best-practices/rules/ffmpeg.md +34 -34
  218. package/skills/craft/remotion-best-practices/rules/get-audio-duration.md +58 -58
  219. package/skills/craft/remotion-best-practices/rules/get-video-dimensions.md +68 -68
  220. package/skills/craft/remotion-best-practices/rules/get-video-duration.md +60 -60
  221. package/skills/craft/remotion-best-practices/rules/gifs.md +135 -135
  222. package/skills/craft/remotion-best-practices/rules/google-fonts.md +72 -72
  223. package/skills/craft/remotion-best-practices/rules/html-in-canvas.md +122 -122
  224. package/skills/craft/remotion-best-practices/rules/images.md +67 -67
  225. package/skills/craft/remotion-best-practices/rules/import-srt-captions.md +69 -69
  226. package/skills/craft/remotion-best-practices/rules/light-leaks.md +73 -73
  227. package/skills/craft/remotion-best-practices/rules/local-fonts.md +65 -65
  228. package/skills/craft/remotion-best-practices/rules/lottie.md +67 -67
  229. package/skills/craft/remotion-best-practices/rules/maplibre.md +441 -441
  230. package/skills/craft/remotion-best-practices/rules/measuring-dom-nodes.md +34 -34
  231. package/skills/craft/remotion-best-practices/rules/measuring-text.md +140 -140
  232. package/skills/craft/remotion-best-practices/rules/parameters.md +109 -109
  233. package/skills/craft/remotion-best-practices/rules/sequencing.md +144 -144
  234. package/skills/craft/remotion-best-practices/rules/sfx.md +30 -30
  235. package/skills/craft/remotion-best-practices/rules/silence-detection.md +73 -73
  236. package/skills/craft/remotion-best-practices/rules/subtitles.md +36 -36
  237. package/skills/craft/remotion-best-practices/rules/tailwind.md +11 -11
  238. package/skills/craft/remotion-best-practices/rules/text-animations.md +20 -20
  239. package/skills/craft/remotion-best-practices/rules/timing.md +130 -130
  240. package/skills/craft/remotion-best-practices/rules/transcribe-captions.md +70 -70
  241. package/skills/craft/remotion-best-practices/rules/transitions.md +193 -193
  242. package/skills/craft/remotion-best-practices/rules/transparent-videos.md +102 -102
  243. package/skills/craft/remotion-best-practices/rules/trimming.md +51 -51
  244. package/skills/craft/remotion-best-practices/rules/videos.md +169 -169
  245. package/skills/craft/remotion-best-practices/rules/voiceover.md +94 -94
  246. package/skills/craft/supabase-postgres-best-practices/CHANGELOG.md +25 -25
  247. package/skills/craft/supabase-postgres-best-practices/LICENSE +21 -21
  248. package/skills/craft/supabase-postgres-best-practices/SKILL.md +69 -69
  249. package/skills/craft/supabase-postgres-best-practices/references/_contributing.md +166 -166
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  251. package/skills/craft/supabase-postgres-best-practices/references/_template.md +34 -34
  252. package/skills/craft/supabase-postgres-best-practices/references/advanced-full-text-search.md +55 -55
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  261. package/skills/craft/supabase-postgres-best-practices/references/data-upsert.md +50 -50
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  270. package/skills/craft/supabase-postgres-best-practices/references/query-covering-indexes.md +40 -40
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  273. package/skills/craft/supabase-postgres-best-practices/references/query-partial-indexes.md +45 -45
  274. package/skills/craft/supabase-postgres-best-practices/references/schema-constraints.md +80 -80
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- ---
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- watermark: ORIRO
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- name: marketing-copy
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- copyright: Copyright (c) 2026 ORIRO.ai
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- description: >
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- Marketing copywriting — headlines, landing pages, email subject lines, CTAs, and conversion-focused writing.
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- Sources: Google Search Central, GDPR text, AWS security documentation, Stripe API docs.
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- ---
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- # Marketing Copywriting
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- ## The fundamental principle: benefits, not features
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- **Feature:** "256GB storage"
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- **Benefit:** "Store 50,000 songs and never delete a photo again"
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- **Feature:** "Real-time collaboration"
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- **Benefit:** "Your whole team edits together — no more 'final_v3_ACTUAL_FINAL.doc'"
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- **The problem-solution:**
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- "Stop losing customers to 3am cart abandonment. Never miss a sale again."
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- "Your first app, live in 24 hours — even if you've never written code."
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- "From $0 to $47,000 MRR in 18 months. No prior startup experience."
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- Bad: "Unlock the potential of tomorrow's commerce, today."
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- Good: "Build your online store in 30 minutes."
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- ## Landing page structure
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-
66
- 1. Headline: Clear, compelling, instantly communicates the core value.
67
- 2. Subheadline: Supports headline. Adds specificity.
68
- 3. Hero image/video: Shows the product in use.
69
- 4. Primary CTA: One button. Clear action. ("Start free trial", "Get early access")
70
-
71
- **Below the fold:** 5. Social proof: Logos, numbers, testimonials. Early as possible. 6. Problem/solution: Amplify the pain, then show your solution. 7. Features → Benefits: For each feature, the underlying benefit. 8. Testimonials: Real quotes. Real names. Real photos. 9. Pricing: Clear, honest, anchored. 10. FAQ: Objection handling. 11. Final CTA: Repeat the primary CTA.
72
-
73
- ## Email subject lines
74
-
75
- ### What drives opens
76
-
77
- **Curiosity:** "The mistake I made on my first launch"
78
- **Personalization:** "[Name], your weekly report is ready"
79
- **Specificity:** "Increase email open rates by 37% (one change)"
80
- **Benefit + urgency:** "Your free trial expires in 24 hours"
81
- **Plain/conversational:** "Quick question" (B2B especially)
82
-
83
- **Rules:**
84
-
85
- - Under 50 characters for mobile (preview)
86
- - Test with 5 people before sending: "Would you open this?"
87
- - Never mislead (destroys trust + violates CAN-SPAM/GDPR)
88
- - Preview text is your second subject line — use it
89
-
90
- ## CTA (Call to Action) copy
91
-
92
- ### Verb-first, specific, benefit-oriented
93
-
94
- Weak CTAs: "Submit," "Click here," "Learn more," "Continue"
95
- Strong CTAs: "Start building for free," "Get my free guide," "Save 20% today," "Book a 15-min demo"
96
-
97
- **Button copy formula:** [Verb] + [Specific outcome/object]
98
- "Start your free trial" / "Download the template" / "Calculate my savings"
99
-
100
- **Reduce friction:** "No credit card required" under sign-up buttons increases conversion 10-20%.
101
-
102
- ## Testimonials that convert
103
-
104
- ### What makes a great testimonial
105
-
106
- **Weak:** "Great product! Highly recommend." — John S.
107
- **Strong:** "We went from 2 hours/week manually updating spreadsheets to a 5-minute automated sync. That's 8 hours a month back. Worth every penny." — Sarah Chen, Operations Manager at Acme Corp (300 employees)
108
-
109
- Elements of a converting testimonial:
110
-
111
- - Specific outcome with numbers
112
- - Named person (first + last)
113
- - Title and company
114
- - Photo (increases trust significantly)
115
- - Directly addresses a common objection
116
-
117
- ## Copywriting for technical products
118
-
119
- **Tech buyers are still human.** Don't hide behind jargon.
120
- **Translating tech specs:**
121
- Jargon: "99.99% uptime SLA with automated failover"
122
- Human: "Your app is always on. When a server fails, traffic switches in milliseconds. No downtime, ever."
123
-
124
- **Explain the 'so what':** "SOC 2 Type II certified" → "We've had independent auditors verify your data is protected by the highest enterprise security standards."
125
-
126
- Sources: David Ogilvy "Ogilvy on Advertising" (principles), Claude Hopkins "Scientific Advertising" (public domain), CopyHackers (copyhackers.com — free content), Joanna Wiebe copywriting resources (free), Swipe-worthy.com (free copywriting examples)
1
+ ---
2
+ watermark: ORIRO
3
+ name: marketing-copy
4
+ provider: ORIRO.ai
5
+ copyright: Copyright (c) 2026 ORIRO.ai
6
+ description: >
7
+
8
+
9
+
10
+
11
+
12
+
13
+
14
+
15
+
16
+
17
+
18
+ Marketing copywriting — headlines, landing pages, email subject lines, CTAs, and conversion-focused writing.
19
+ Sources: Google Search Central, GDPR text, AWS security documentation, Stripe API docs.
20
+ ---
21
+
22
+ # Marketing Copywriting
23
+
24
+ ## The fundamental principle: benefits, not features
25
+
26
+ **Feature:** "256GB storage"
27
+ **Benefit:** "Store 50,000 songs and never delete a photo again"
28
+
29
+ **Feature:** "Real-time collaboration"
30
+ **Benefit:** "Your whole team edits together — no more 'final_v3_ACTUAL_FINAL.doc'"
31
+
32
+ Always answer: "So what? What does this mean for me?"
33
+
34
+ ## Headlines — where 80% of the work happens
35
+
36
+ ### Proven headline formulas
37
+
38
+ **The problem-solution:**
39
+ "Stop losing customers to 3am cart abandonment. Never miss a sale again."
40
+
41
+ **The outcome:**
42
+ "Your first app, live in 24 hours — even if you've never written code."
43
+
44
+ **The numbered list:**
45
+ "7 reasons your cold emails go unread (and how to fix all of them today)"
46
+
47
+ **The question:**
48
+ "What if your product could sell itself while you sleep?"
49
+
50
+ **The bold claim + proof:**
51
+ "We 10x'd conversion rates in 90 days. Here's the exact process."
52
+
53
+ **The before/after:**
54
+ "From $0 to $47,000 MRR in 18 months. No prior startup experience."
55
+
56
+ ### Clarity beats clever
57
+
58
+ Your reader is skimming. Clever requires effort. Clear is frictionless.
59
+ Bad: "Unlock the potential of tomorrow's commerce, today."
60
+ Good: "Build your online store in 30 minutes."
61
+
62
+ ## Landing page structure
63
+
64
+ **Above the fold (what they see without scrolling):**
65
+
66
+ 1. Headline: Clear, compelling, instantly communicates the core value.
67
+ 2. Subheadline: Supports headline. Adds specificity.
68
+ 3. Hero image/video: Shows the product in use.
69
+ 4. Primary CTA: One button. Clear action. ("Start free trial", "Get early access")
70
+
71
+ **Below the fold:** 5. Social proof: Logos, numbers, testimonials. Early as possible. 6. Problem/solution: Amplify the pain, then show your solution. 7. Features → Benefits: For each feature, the underlying benefit. 8. Testimonials: Real quotes. Real names. Real photos. 9. Pricing: Clear, honest, anchored. 10. FAQ: Objection handling. 11. Final CTA: Repeat the primary CTA.
72
+
73
+ ## Email subject lines
74
+
75
+ ### What drives opens
76
+
77
+ **Curiosity:** "The mistake I made on my first launch"
78
+ **Personalization:** "[Name], your weekly report is ready"
79
+ **Specificity:** "Increase email open rates by 37% (one change)"
80
+ **Benefit + urgency:** "Your free trial expires in 24 hours"
81
+ **Plain/conversational:** "Quick question" (B2B especially)
82
+
83
+ **Rules:**
84
+
85
+ - Under 50 characters for mobile (preview)
86
+ - Test with 5 people before sending: "Would you open this?"
87
+ - Never mislead (destroys trust + violates CAN-SPAM/GDPR)
88
+ - Preview text is your second subject line — use it
89
+
90
+ ## CTA (Call to Action) copy
91
+
92
+ ### Verb-first, specific, benefit-oriented
93
+
94
+ Weak CTAs: "Submit," "Click here," "Learn more," "Continue"
95
+ Strong CTAs: "Start building for free," "Get my free guide," "Save 20% today," "Book a 15-min demo"
96
+
97
+ **Button copy formula:** [Verb] + [Specific outcome/object]
98
+ "Start your free trial" / "Download the template" / "Calculate my savings"
99
+
100
+ **Reduce friction:** "No credit card required" under sign-up buttons increases conversion 10-20%.
101
+
102
+ ## Testimonials that convert
103
+
104
+ ### What makes a great testimonial
105
+
106
+ **Weak:** "Great product! Highly recommend." — John S.
107
+ **Strong:** "We went from 2 hours/week manually updating spreadsheets to a 5-minute automated sync. That's 8 hours a month back. Worth every penny." — Sarah Chen, Operations Manager at Acme Corp (300 employees)
108
+
109
+ Elements of a converting testimonial:
110
+
111
+ - Specific outcome with numbers
112
+ - Named person (first + last)
113
+ - Title and company
114
+ - Photo (increases trust significantly)
115
+ - Directly addresses a common objection
116
+
117
+ ## Copywriting for technical products
118
+
119
+ **Tech buyers are still human.** Don't hide behind jargon.
120
+ **Translating tech specs:**
121
+ Jargon: "99.99% uptime SLA with automated failover"
122
+ Human: "Your app is always on. When a server fails, traffic switches in milliseconds. No downtime, ever."
123
+
124
+ **Explain the 'so what':** "SOC 2 Type II certified" → "We've had independent auditors verify your data is protected by the highest enterprise security standards."
125
+
126
+ Sources: David Ogilvy "Ogilvy on Advertising" (principles), Claude Hopkins "Scientific Advertising" (public domain), CopyHackers (copyhackers.com — free content), Joanna Wiebe copywriting resources (free), Swipe-worthy.com (free copywriting examples)
@@ -1,21 +1,21 @@
1
- MIT License
2
-
3
- Copyright (c) 2026 ORIRO.ai
4
-
5
- Permission is hereby granted, free of charge, to any person obtaining a copy
6
- of this software and associated documentation files (the "Software"), to deal
7
- in the Software without restriction, including without limitation the rights
8
- to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
9
- copies of the Software, and to permit persons to whom the Software is
10
- furnished to do so, subject to the following conditions:
11
-
12
- The above copyright notice and this permission notice shall be included in all
13
- copies or substantial portions of the Software.
14
-
15
- THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
16
- IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
17
- FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
18
- AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
19
- LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
20
- OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
21
- SOFTWARE.
1
+ MIT License
2
+
3
+ Copyright (c) 2026 ORIRO.ai
4
+
5
+ Permission is hereby granted, free of charge, to any person obtaining a copy
6
+ of this software and associated documentation files (the "Software"), to deal
7
+ in the Software without restriction, including without limitation the rights
8
+ to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
9
+ copies of the Software, and to permit persons to whom the Software is
10
+ furnished to do so, subject to the following conditions:
11
+
12
+ The above copyright notice and this permission notice shall be included in all
13
+ copies or substantial portions of the Software.
14
+
15
+ THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
16
+ IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
17
+ FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
18
+ AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
19
+ LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
20
+ OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
21
+ SOFTWARE.
@@ -1,105 +1,105 @@
1
- ---
2
- watermark: ORIRO
3
- disable-model-invocation: true
4
- name: marketplace-builder
5
- provider: ORIRO.ai
6
- copyright: Copyright (c) 2026 ORIRO.ai
7
- description: >
8
-
9
-
10
- Marketplace platforms — two-sided marketplaces, trust and safety, payments split, seller/buyer flows, and marketplace mechanics.
11
-
12
-
13
-
14
- Sources: Stripe docs, Anthropic docs, Sanity/Contentful docs, industry-specific technical resources.
15
- ---
16
-
17
- # Marketplace Platform Development
18
-
19
- ## Two-sided marketplace fundamentals
20
-
21
- ### The chicken-and-egg problem
22
-
23
- Most critical challenge: need supply to attract demand, need demand to attract supply.
24
- **Strategies:**
25
-
26
- - Single-side first: Build supply first (often cheaper/easier), then demand.
27
- - Fake it until real: Manually fulfill early orders (DoorDash founders delivered themselves).
28
- - Subsidy: Pay one side to participate initially.
29
- - Niche focus: Dominate a narrow niche completely before expanding.
30
-
31
- ### Trust and safety
32
-
33
- Both sides must trust each other and the platform.
34
- **Verification:** Identity verification (driver's license, ID), professional licenses where needed, background checks.
35
- **Ratings and reviews:** Both sides rate each other. Fraud detection for fake reviews.
36
- **Escrow:** Hold buyer's payment until service/product delivered. Dispute resolution mechanism.
37
- **Insurance:** Platform liability coverage. Many marketplace gig workers need coverage.
38
-
39
- ## Payment architecture
40
-
41
- ### Connected accounts (Stripe Connect)
42
-
43
- ```ts
44
- // Create seller account
45
- const account = await stripe.accounts.create({
46
- type: "express", // or 'standard', 'custom'
47
- country: "US",
48
- email: seller.email,
49
- capabilities: { card_payments: { requested: true }, transfers: { requested: true } },
50
- });
51
-
52
- // Save account.id to seller profile
53
- await db.seller.update({ where: { id: sellerId }, data: { stripeAccountId: account.id } });
54
-
55
- // Create onboarding link
56
- const accountLink = await stripe.accountLinks.create({
57
- account: account.id,
58
- refresh_url: `${baseUrl}/sellers/connect/refresh`,
59
- return_url: `${baseUrl}/sellers/connect/complete`,
60
- type: "account_onboarding",
61
- });
62
- return redirect(accountLink.url);
63
- ```
64
-
65
- ### Payment split (platform fee)
66
-
67
- ```ts
68
- // Charge buyer; split payment to seller minus platform fee
69
- const paymentIntent = await stripe.paymentIntents.create({
70
- amount: totalAmount,
71
- currency: "usd",
72
- // Platform takes 20%
73
- application_fee_amount: Math.round(totalAmount * 0.2),
74
- transfer_data: {
75
- destination: seller.stripeAccountId, // Seller receives 80%
76
- },
77
- });
78
- ```
79
-
80
- ## Dispute resolution
81
-
82
- **Pre-dispute:** Clear expectations set before transaction (photos, descriptions, terms).
83
- **During dispute:** Message system captures all communication. Evidence submission.
84
- **Resolution:** Automated rules for clear cases. Human review for complex cases.
85
- **Escalation:** Clear escalation path. SLA for resolution.
86
- **Chargebacks:** Platform liability policy. Seller protection terms.
87
-
88
- ## Key metrics for marketplaces
89
-
90
- **GMV (Gross Merchandise Value):** Total transaction value. Top-line for marketplaces.
91
- **Take rate:** Platform fee / GMV. Sustainable take rate by vertical: delivery ~15-30%, gig services ~15-25%, rental ~10-15%.
92
- **Liquidity:** % of listings that result in transactions. Low liquidity = supply-demand mismatch.
93
- **NPS by buyer and seller separately:** Two audiences, different needs.
94
- **Repeat transaction rate:** % of buyers/sellers who transact again. Key retention signal.
95
-
96
- ## Trust signals
97
-
98
- - Verification badges (ID, background check, professional license)
99
- - Review scores with volume (100 reviews + 4.8 stars > 5 reviews + 5.0 stars)
100
- - Response time indicator
101
- - "Member since" duration
102
- - Transaction count
103
- - Verified payment method
104
-
105
- Sources: a16z marketplace guides (free), Andreessen Horowitz marketplace content (free), Stripe Connect documentation (stripe.com/docs/connect — free), Platform Revolution (Parker/Van Alstyne — principles)
1
+ ---
2
+ watermark: ORIRO
3
+ disable-model-invocation: true
4
+ name: marketplace-builder
5
+ provider: ORIRO.ai
6
+ copyright: Copyright (c) 2026 ORIRO.ai
7
+ description: >
8
+
9
+
10
+ Marketplace platforms — two-sided marketplaces, trust and safety, payments split, seller/buyer flows, and marketplace mechanics.
11
+
12
+
13
+
14
+ Sources: Stripe docs, Anthropic docs, Sanity/Contentful docs, industry-specific technical resources.
15
+ ---
16
+
17
+ # Marketplace Platform Development
18
+
19
+ ## Two-sided marketplace fundamentals
20
+
21
+ ### The chicken-and-egg problem
22
+
23
+ Most critical challenge: need supply to attract demand, need demand to attract supply.
24
+ **Strategies:**
25
+
26
+ - Single-side first: Build supply first (often cheaper/easier), then demand.
27
+ - Fake it until real: Manually fulfill early orders (DoorDash founders delivered themselves).
28
+ - Subsidy: Pay one side to participate initially.
29
+ - Niche focus: Dominate a narrow niche completely before expanding.
30
+
31
+ ### Trust and safety
32
+
33
+ Both sides must trust each other and the platform.
34
+ **Verification:** Identity verification (driver's license, ID), professional licenses where needed, background checks.
35
+ **Ratings and reviews:** Both sides rate each other. Fraud detection for fake reviews.
36
+ **Escrow:** Hold buyer's payment until service/product delivered. Dispute resolution mechanism.
37
+ **Insurance:** Platform liability coverage. Many marketplace gig workers need coverage.
38
+
39
+ ## Payment architecture
40
+
41
+ ### Connected accounts (Stripe Connect)
42
+
43
+ ```ts
44
+ // Create seller account
45
+ const account = await stripe.accounts.create({
46
+ type: "express", // or 'standard', 'custom'
47
+ country: "US",
48
+ email: seller.email,
49
+ capabilities: { card_payments: { requested: true }, transfers: { requested: true } },
50
+ });
51
+
52
+ // Save account.id to seller profile
53
+ await db.seller.update({ where: { id: sellerId }, data: { stripeAccountId: account.id } });
54
+
55
+ // Create onboarding link
56
+ const accountLink = await stripe.accountLinks.create({
57
+ account: account.id,
58
+ refresh_url: `${baseUrl}/sellers/connect/refresh`,
59
+ return_url: `${baseUrl}/sellers/connect/complete`,
60
+ type: "account_onboarding",
61
+ });
62
+ return redirect(accountLink.url);
63
+ ```
64
+
65
+ ### Payment split (platform fee)
66
+
67
+ ```ts
68
+ // Charge buyer; split payment to seller minus platform fee
69
+ const paymentIntent = await stripe.paymentIntents.create({
70
+ amount: totalAmount,
71
+ currency: "usd",
72
+ // Platform takes 20%
73
+ application_fee_amount: Math.round(totalAmount * 0.2),
74
+ transfer_data: {
75
+ destination: seller.stripeAccountId, // Seller receives 80%
76
+ },
77
+ });
78
+ ```
79
+
80
+ ## Dispute resolution
81
+
82
+ **Pre-dispute:** Clear expectations set before transaction (photos, descriptions, terms).
83
+ **During dispute:** Message system captures all communication. Evidence submission.
84
+ **Resolution:** Automated rules for clear cases. Human review for complex cases.
85
+ **Escalation:** Clear escalation path. SLA for resolution.
86
+ **Chargebacks:** Platform liability policy. Seller protection terms.
87
+
88
+ ## Key metrics for marketplaces
89
+
90
+ **GMV (Gross Merchandise Value):** Total transaction value. Top-line for marketplaces.
91
+ **Take rate:** Platform fee / GMV. Sustainable take rate by vertical: delivery ~15-30%, gig services ~15-25%, rental ~10-15%.
92
+ **Liquidity:** % of listings that result in transactions. Low liquidity = supply-demand mismatch.
93
+ **NPS by buyer and seller separately:** Two audiences, different needs.
94
+ **Repeat transaction rate:** % of buyers/sellers who transact again. Key retention signal.
95
+
96
+ ## Trust signals
97
+
98
+ - Verification badges (ID, background check, professional license)
99
+ - Review scores with volume (100 reviews + 4.8 stars > 5 reviews + 5.0 stars)
100
+ - Response time indicator
101
+ - "Member since" duration
102
+ - Transaction count
103
+ - Verified payment method
104
+
105
+ Sources: a16z marketplace guides (free), Andreessen Horowitz marketplace content (free), Stripe Connect documentation (stripe.com/docs/connect — free), Platform Revolution (Parker/Van Alstyne — principles)
@@ -1,21 +1,21 @@
1
- MIT License
2
-
3
- Copyright (c) 2026 ORIRO.ai
4
-
5
- Permission is hereby granted, free of charge, to any person obtaining a copy
6
- of this software and associated documentation files (the "Software"), to deal
7
- in the Software without restriction, including without limitation the rights
8
- to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
9
- copies of the Software, and to permit persons to whom the Software is
10
- furnished to do so, subject to the following conditions:
11
-
12
- The above copyright notice and this permission notice shall be included in all
13
- copies or substantial portions of the Software.
14
-
15
- THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
16
- IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
17
- FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
18
- AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
19
- LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
20
- OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
21
- SOFTWARE.
1
+ MIT License
2
+
3
+ Copyright (c) 2026 ORIRO.ai
4
+
5
+ Permission is hereby granted, free of charge, to any person obtaining a copy
6
+ of this software and associated documentation files (the "Software"), to deal
7
+ in the Software without restriction, including without limitation the rights
8
+ to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
9
+ copies of the Software, and to permit persons to whom the Software is
10
+ furnished to do so, subject to the following conditions:
11
+
12
+ The above copyright notice and this permission notice shall be included in all
13
+ copies or substantial portions of the Software.
14
+
15
+ THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
16
+ IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
17
+ FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
18
+ AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
19
+ LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
20
+ OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
21
+ SOFTWARE.