@oriro/orirocli 0.1.9 → 0.1.11

package/skills/craft/uipm-brand/references/logo-usage-rules.md

@@ -1,204 +1,204 @@
-# Logo Usage Rules
-
-Guidelines for proper logo implementation across all marketing materials.
-
-## Logo Variants
-
-### Primary Variants
-
-| Variant         | File Name                  | Use Case                          |
-| --------------- | -------------------------- | --------------------------------- |
-| Full Horizontal | logo-full-horizontal.{ext} | Website headers, documents        |
-| Stacked         | logo-stacked.{ext}         | Square spaces, social avatars     |
-| Icon Only       | logo-icon.{ext}            | Favicons, app icons, small spaces |
-| Wordmark Only   | logo-wordmark.{ext}        | When icon already present         |
-
-### Color Variants
-
-| Variant          | Use Case                                     |
-| ---------------- | -------------------------------------------- |
-| Full Color       | Default on white/light backgrounds           |
-| Reversed         | On dark backgrounds                          |
-| Monochrome Dark  | On light backgrounds when color not possible |
-| Monochrome Light | On dark backgrounds when color not possible  |
-
-## Clear Space
-
-### Minimum Clear Space
-
-The clear space around the logo should equal the height of the logo mark (icon portion).
-
-```
-    ┌─────────────────────────────┐
-    │           [x]               │
-    │   ┌───────────────────┐     │
-    │   │                   │     │
-[x] │   │    [LOGO]         │ [x] │
-    │   │                   │     │
-    │   └───────────────────┘     │
-    │           [x]               │
-    └─────────────────────────────┘
-```
-
-Where [x] = height of logo mark
-
-## Minimum Size
-
-### Digital
-
-| Format    | Minimum Width | Notes                |
-| --------- | ------------- | -------------------- |
-| Full Logo | 120px         | All elements legible |
-| Icon Only | 24px          | Favicon/small icons  |
-| Icon Only | 32px          | UI elements          |
-
-### Print
-
-| Format    | Minimum Width | Notes                      |
-| --------- | ------------- | -------------------------- |
-| Full Logo | 35mm          | Business cards, letterhead |
-| Icon Only | 10mm          | Small print items          |
-
-## Color Usage
-
-### Approved Backgrounds
-
-| Background            | Logo Version               |
-| --------------------- | -------------------------- |
-| White                 | Full color or dark mono    |
-| Light gray (#F5F5F5+) | Full color or dark mono    |
-| Brand primary         | Reversed (white)           |
-| Dark (#333 or darker) | Reversed (white)           |
-| Photography           | Ensure sufficient contrast |
-
-### Color Rules
-
-1. Never change logo colors outside approved palette
-2. Don't use gradients on the logo
-3. Don't apply transparency to logo elements
-4. Don't add shadows or effects
-
-## Incorrect Usage
-
-### Absolute Don'ts
-
-- ❌ Stretch or compress logo
-- ❌ Rotate at angles
-- ❌ Add drop shadows
-- ❌ Apply gradient fills
-- ❌ Use unapproved colors
-- ❌ Add strokes or outlines
-- ❌ Place on busy backgrounds
-- ❌ Crop any portion
-- ❌ Rearrange elements
-- ❌ Add additional elements
-
-### Visual Examples
-
-```
-WRONG: Stretched      WRONG: Rotated       WRONG: Wrong color
-┌──────────────┐      ┌────────┐          ┌────────┐
-│   L O G O    │      │  /    │          │ LOGO   │ <- wrong color
-└──────────────┘      │ /LOGO │          └────────┘
-                      └───────/
-```
-
-## Co-branding
-
-### Partner Logo Guidelines
-
-1. Equal visual weight (same height)
-2. Adequate separation between logos
-3. Use divider line if needed
-4. Both logos in their approved colors
-5. Clear space applies to both
-
-### Layout Options
-
-```
-Option A: Side by side with divider
-[OUR LOGO] | [PARTNER LOGO]
-
-Option B: Stacked
-    [OUR LOGO]
-        +
-  [PARTNER LOGO]
-```
-
-## File Formats
-
-### Recommended Formats
-
-| Usage        | Format | Notes                |
-| ------------ | ------ | -------------------- |
-| Web          | SVG    | Preferred, scalable  |
-| Web fallback | PNG    | With transparency    |
-| Print        | PDF    | Vector, high quality |
-| Print alt    | EPS    | Legacy systems       |
-| Documents    | PNG    | High res (300dpi)    |
-
-### File Organization
-
-```
-assets/logos/
-├── full-horizontal/
-│   ├── logo-full-color.svg
-│   ├── logo-full-color.png
-│   ├── logo-reversed.svg
-│   ├── logo-mono-dark.svg
-│   └── logo-mono-light.svg
-├── icon-only/
-│   ├── icon-full-color.svg
-│   ├── icon-reversed.svg
-│   └── favicon.ico
-└── monochrome/
-    ├── logo-black.svg
-    └── logo-white.svg
-```
-
-## Platform-Specific Guidelines
-
-### Social Media
-
-| Platform  | Format | Size      | Notes     |
-| --------- | ------ | --------- | --------- |
-| LinkedIn  | PNG    | 300x300px | Icon only |
-| Twitter/X | PNG    | 400x400px | Icon only |
-| Facebook  | PNG    | 180x180px | Icon only |
-| Instagram | PNG    | 320x320px | Icon only |
-
-### Website
-
-| Location    | Variant         | Size            |
-| ----------- | --------------- | --------------- |
-| Header      | Full horizontal | 120-200px width |
-| Footer      | Full horizontal | 100-150px width |
-| Favicon     | Icon only       | 32x32px         |
-| Apple Touch | Icon only       | 180x180px       |
-
-### Documents
-
-| Document     | Variant         | Placement      |
-| ------------ | --------------- | -------------- |
-| Letterhead   | Full horizontal | Top left       |
-| Presentation | Icon + wordmark | Title slide    |
-| Report       | Full horizontal | Cover + footer |
-
-## Logo Approval Process
-
-### Before Using Logo
-
-1. Verify you have the correct version
-2. Check background compatibility
-3. Ensure minimum size requirements
-4. Confirm clear space allocation
-5. Review against these guidelines
-
-### Requesting Approval
-
-For non-standard uses:
-
-1. Submit mockup showing proposed usage
-2. Include context (medium, audience)
-3. Wait for brand team approval
-4. Document approved exceptions
+# Logo Usage Rules
+
+Guidelines for proper logo implementation across all marketing materials.
+
+## Logo Variants
+
+### Primary Variants
+
+| Variant         | File Name                  | Use Case                          |
+| --------------- | -------------------------- | --------------------------------- |
+| Full Horizontal | logo-full-horizontal.{ext} | Website headers, documents        |
+| Stacked         | logo-stacked.{ext}         | Square spaces, social avatars     |
+| Icon Only       | logo-icon.{ext}            | Favicons, app icons, small spaces |
+| Wordmark Only   | logo-wordmark.{ext}        | When icon already present         |
+
+### Color Variants
+
+| Variant          | Use Case                                     |
+| ---------------- | -------------------------------------------- |
+| Full Color       | Default on white/light backgrounds           |
+| Reversed         | On dark backgrounds                          |
+| Monochrome Dark  | On light backgrounds when color not possible |
+| Monochrome Light | On dark backgrounds when color not possible  |
+
+## Clear Space
+
+### Minimum Clear Space
+
+The clear space around the logo should equal the height of the logo mark (icon portion).
+
+```
+    ┌─────────────────────────────┐
+    │           [x]               │
+    │   ┌───────────────────┐     │
+    │   │                   │     │
+[x] │   │    [LOGO]         │ [x] │
+    │   │                   │     │
+    │   └───────────────────┘     │
+    │           [x]               │
+    └─────────────────────────────┘
+```
+
+Where [x] = height of logo mark
+
+## Minimum Size
+
+### Digital
+
+| Format    | Minimum Width | Notes                |
+| --------- | ------------- | -------------------- |
+| Full Logo | 120px         | All elements legible |
+| Icon Only | 24px          | Favicon/small icons  |
+| Icon Only | 32px          | UI elements          |
+
+### Print
+
+| Format    | Minimum Width | Notes                      |
+| --------- | ------------- | -------------------------- |
+| Full Logo | 35mm          | Business cards, letterhead |
+| Icon Only | 10mm          | Small print items          |
+
+## Color Usage
+
+### Approved Backgrounds
+
+| Background            | Logo Version               |
+| --------------------- | -------------------------- |
+| White                 | Full color or dark mono    |
+| Light gray (#F5F5F5+) | Full color or dark mono    |
+| Brand primary         | Reversed (white)           |
+| Dark (#333 or darker) | Reversed (white)           |
+| Photography           | Ensure sufficient contrast |
+
+### Color Rules
+
+1. Never change logo colors outside approved palette
+2. Don't use gradients on the logo
+3. Don't apply transparency to logo elements
+4. Don't add shadows or effects
+
+## Incorrect Usage
+
+### Absolute Don'ts
+
+- ❌ Stretch or compress logo
+- ❌ Rotate at angles
+- ❌ Add drop shadows
+- ❌ Apply gradient fills
+- ❌ Use unapproved colors
+- ❌ Add strokes or outlines
+- ❌ Place on busy backgrounds
+- ❌ Crop any portion
+- ❌ Rearrange elements
+- ❌ Add additional elements
+
+### Visual Examples
+
+```
+WRONG: Stretched      WRONG: Rotated       WRONG: Wrong color
+┌──────────────┐      ┌────────┐          ┌────────┐
+│   L O G O    │      │  /    │          │ LOGO   │ <- wrong color
+└──────────────┘      │ /LOGO │          └────────┘
+                      └───────/
+```
+
+## Co-branding
+
+### Partner Logo Guidelines
+
+1. Equal visual weight (same height)
+2. Adequate separation between logos
+3. Use divider line if needed
+4. Both logos in their approved colors
+5. Clear space applies to both
+
+### Layout Options
+
+```
+Option A: Side by side with divider
+[OUR LOGO] | [PARTNER LOGO]
+
+Option B: Stacked
+    [OUR LOGO]
+        +
+  [PARTNER LOGO]
+```
+
+## File Formats
+
+### Recommended Formats
+
+| Usage        | Format | Notes                |
+| ------------ | ------ | -------------------- |
+| Web          | SVG    | Preferred, scalable  |
+| Web fallback | PNG    | With transparency    |
+| Print        | PDF    | Vector, high quality |
+| Print alt    | EPS    | Legacy systems       |
+| Documents    | PNG    | High res (300dpi)    |
+
+### File Organization
+
+```
+assets/logos/
+├── full-horizontal/
+│   ├── logo-full-color.svg
+│   ├── logo-full-color.png
+│   ├── logo-reversed.svg
+│   ├── logo-mono-dark.svg
+│   └── logo-mono-light.svg
+├── icon-only/
+│   ├── icon-full-color.svg
+│   ├── icon-reversed.svg
+│   └── favicon.ico
+└── monochrome/
+    ├── logo-black.svg
+    └── logo-white.svg
+```
+
+## Platform-Specific Guidelines
+
+### Social Media
+
+| Platform  | Format | Size      | Notes     |
+| --------- | ------ | --------- | --------- |
+| LinkedIn  | PNG    | 300x300px | Icon only |
+| Twitter/X | PNG    | 400x400px | Icon only |
+| Facebook  | PNG    | 180x180px | Icon only |
+| Instagram | PNG    | 320x320px | Icon only |
+
+### Website
+
+| Location    | Variant         | Size            |
+| ----------- | --------------- | --------------- |
+| Header      | Full horizontal | 120-200px width |
+| Footer      | Full horizontal | 100-150px width |
+| Favicon     | Icon only       | 32x32px         |
+| Apple Touch | Icon only       | 180x180px       |
+
+### Documents
+
+| Document     | Variant         | Placement      |
+| ------------ | --------------- | -------------- |
+| Letterhead   | Full horizontal | Top left       |
+| Presentation | Icon + wordmark | Title slide    |
+| Report       | Full horizontal | Cover + footer |
+
+## Logo Approval Process
+
+### Before Using Logo
+
+1. Verify you have the correct version
+2. Check background compatibility
+3. Ensure minimum size requirements
+4. Confirm clear space allocation
+5. Review against these guidelines
+
+### Requesting Approval
+
+For non-standard uses:
+
+1. Submit mockup showing proposed usage
+2. Include context (medium, audience)
+3. Wait for brand team approval
+4. Document approved exceptions

package/skills/craft/uipm-brand/references/messaging-framework.md

@@ -1,91 +1,91 @@
-# Messaging Framework
-
-## Framework Structure
-
-```
-Mission (Why we exist)
-    ↓
-Vision (Where we're going)
-    ↓
-Value Proposition (What we offer)
-    ↓
-Positioning Statement (How we're different)
-    ↓
-Key Messages (What we say)
-    ↓
-Proof Points (Why to believe)
-```
-
-## Core Statements
-
-### Mission Statement
-
-```
-We [action] for [audience] by [method] so they can [outcome].
-```
-
-### Vision Statement
-
-```
-A world where [aspiration/change we want to see].
-```
-
-### Value Proposition
-
-```
-For [target customer] who [need/problem],
-[Product/Brand] is a [category]
-that [key benefit].
-Unlike [competitors],
-we [unique differentiator].
-```
-
-### Positioning Statement
-
-```
-[Brand] is the [category] for [audience]
-who want [desired outcome]
-because [reason to believe].
-```
-
-## Message Architecture
-
-### Primary Message
-
-One sentence that captures your core value.
-
-### Supporting Messages (3-5)
-
-Each addresses a different benefit or audience need.
-
-| Message     | Audience Need | Proof Point |
-| ----------- | ------------- | ----------- |
-| [Message 1] | [Need]        | [Evidence]  |
-| [Message 2] | [Need]        | [Evidence]  |
-| [Message 3] | [Need]        | [Evidence]  |
-
-### Elevator Pitches
-
-**10-second:**
-[One sentence that sparks interest]
-
-**30-second:**
-[Problem + solution + differentiation]
-
-**60-second:**
-[Full pitch with proof points]
-
-## Message by Audience
-
-| Audience    | Pain Point | Key Message | CTA      |
-| ----------- | ---------- | ----------- | -------- |
-| [Segment 1] | [Pain]     | [Message]   | [Action] |
-| [Segment 2] | [Pain]     | [Message]   | [Action] |
-
-## Message Testing
-
-1. Is it clear? (No jargon)
-2. Is it differentiated? (Competitors can't say it)
-3. Is it credible? (Can we prove it)
-4. Is it compelling? (Does audience care)
-5. Is it consistent? (Aligns with brand)
+# Messaging Framework
+
+## Framework Structure
+
+```
+Mission (Why we exist)
+    ↓
+Vision (Where we're going)
+    ↓
+Value Proposition (What we offer)
+    ↓
+Positioning Statement (How we're different)
+    ↓
+Key Messages (What we say)
+    ↓
+Proof Points (Why to believe)
+```
+
+## Core Statements
+
+### Mission Statement
+
+```
+We [action] for [audience] by [method] so they can [outcome].
+```
+
+### Vision Statement
+
+```
+A world where [aspiration/change we want to see].
+```
+
+### Value Proposition
+
+```
+For [target customer] who [need/problem],
+[Product/Brand] is a [category]
+that [key benefit].
+Unlike [competitors],
+we [unique differentiator].
+```
+
+### Positioning Statement
+
+```
+[Brand] is the [category] for [audience]
+who want [desired outcome]
+because [reason to believe].
+```
+
+## Message Architecture
+
+### Primary Message
+
+One sentence that captures your core value.
+
+### Supporting Messages (3-5)
+
+Each addresses a different benefit or audience need.
+
+| Message     | Audience Need | Proof Point |
+| ----------- | ------------- | ----------- |
+| [Message 1] | [Need]        | [Evidence]  |
+| [Message 2] | [Need]        | [Evidence]  |
+| [Message 3] | [Need]        | [Evidence]  |
+
+### Elevator Pitches
+
+**10-second:**
+[One sentence that sparks interest]
+
+**30-second:**
+[Problem + solution + differentiation]
+
+**60-second:**
+[Full pitch with proof points]
+
+## Message by Audience
+
+| Audience    | Pain Point | Key Message | CTA      |
+| ----------- | ---------- | ----------- | -------- |
+| [Segment 1] | [Pain]     | [Message]   | [Action] |
+| [Segment 2] | [Pain]     | [Message]   | [Action] |
+
+## Message Testing
+
+1. Is it clear? (No jargon)
+2. Is it differentiated? (Competitors can't say it)
+3. Is it credible? (Can we prove it)
+4. Is it compelling? (Does audience care)
+5. Is it consistent? (Aligns with brand)