opencode-skills-collection 4.0.53 → 4.0.55

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (1230) hide show
  1. package/bundled-skills/.antigravity-install-manifest.json +3 -2
  2. package/bundled-skills/00-andruia-consultant/SKILL.md +6 -0
  3. package/bundled-skills/007/SKILL.md +2 -610
  4. package/bundled-skills/007/references/detailed-guide.md +647 -0
  5. package/bundled-skills/10-andruia-skill-smith/SKILL.md +6 -0
  6. package/bundled-skills/20-andruia-niche-intelligence/SKILL.md +6 -0
  7. package/bundled-skills/2slides-ppt-generator/SKILL.md +2 -741
  8. package/bundled-skills/2slides-ppt-generator/references/detailed-guide.md +761 -0
  9. package/bundled-skills/ab-test-setup/SKILL.md +59 -27
  10. package/bundled-skills/ab-testing/SKILL.md +1 -1
  11. package/bundled-skills/acceptance-orchestrator/SKILL.md +6 -0
  12. package/bundled-skills/accint-commitments/SKILL.md +6 -0
  13. package/bundled-skills/accint-frames/SKILL.md +6 -0
  14. package/bundled-skills/accint-solve/SKILL.md +6 -0
  15. package/bundled-skills/advogado-criminal/SKILL.md +2 -912
  16. package/bundled-skills/advogado-criminal/references/detailed-guide.md +946 -0
  17. package/bundled-skills/advogado-especialista/SKILL.md +2 -1071
  18. package/bundled-skills/advogado-especialista/references/detailed-guide.md +1114 -0
  19. package/bundled-skills/agent-evaluation/SKILL.md +53 -1102
  20. package/bundled-skills/agent-evaluation/references/architecture-sketches.md +1112 -0
  21. package/bundled-skills/agent-memory/SKILL.md +6 -0
  22. package/bundled-skills/agent-memory-systems/SKILL.md +8 -1042
  23. package/bundled-skills/agent-memory-systems/references/detailed-guide.md +1088 -0
  24. package/bundled-skills/agent-squad/SKILL.md +1 -0
  25. package/bundled-skills/agent-tool-builder/SKILL.md +2 -624
  26. package/bundled-skills/agent-tool-builder/references/detailed-guide.md +650 -0
  27. package/bundled-skills/agentic-actions-auditor/SKILL.md +6 -0
  28. package/bundled-skills/agentmail/SKILL.md +1 -0
  29. package/bundled-skills/agentphone/SKILL.md +5 -1323
  30. package/bundled-skills/agentphone/references/detailed-guide.md +1333 -0
  31. package/bundled-skills/agents-v2-py/SKILL.md +23 -5
  32. package/bundled-skills/ai-agents-architect/SKILL.md +25 -25
  33. package/bundled-skills/ai-analyzer/SKILL.md +1 -0
  34. package/bundled-skills/ai-md/SKILL.md +25 -0
  35. package/bundled-skills/ai-md/references/detailed-guide.md +512 -0
  36. package/bundled-skills/ai-product/SKILL.md +2 -726
  37. package/bundled-skills/ai-product/references/detailed-guide.md +746 -0
  38. package/bundled-skills/ai-wrapper-product/SKILL.md +2 -641
  39. package/bundled-skills/ai-wrapper-product/references/detailed-guide.md +659 -0
  40. package/bundled-skills/airtable-automation/SKILL.md +6 -0
  41. package/bundled-skills/algolia-search/SKILL.md +2 -893
  42. package/bundled-skills/algolia-search/references/detailed-guide.md +901 -0
  43. package/bundled-skills/alpha-vantage/SKILL.md +1 -0
  44. package/bundled-skills/alternatives-pages/SKILL.md +7 -1
  45. package/bundled-skills/amazon-alexa/SKILL.md +2 -627
  46. package/bundled-skills/amazon-alexa/references/detailed-guide.md +644 -0
  47. package/bundled-skills/analytics/SKILL.md +1 -1
  48. package/bundled-skills/analytics-product/SKILL.md +57 -44
  49. package/bundled-skills/analytics-tracking/SKILL.md +21 -12
  50. package/bundled-skills/analyze-project/SKILL.md +1 -0
  51. package/bundled-skills/android-dev/SKILL.md +2 -490
  52. package/bundled-skills/android-dev/references/detailed-guide.md +506 -0
  53. package/bundled-skills/angular/SKILL.md +4 -783
  54. package/bundled-skills/angular/references/detailed-guide.md +801 -0
  55. package/bundled-skills/angular-best-practices/SKILL.md +4 -535
  56. package/bundled-skills/angular-best-practices/references/detailed-guide.md +549 -0
  57. package/bundled-skills/angular-state-management/SKILL.md +4 -608
  58. package/bundled-skills/angular-state-management/references/detailed-guide.md +618 -0
  59. package/bundled-skills/angular-ui-patterns/SKILL.md +2 -498
  60. package/bundled-skills/angular-ui-patterns/references/detailed-guide.md +513 -0
  61. package/bundled-skills/animejs-animation/SKILL.md +6 -0
  62. package/bundled-skills/anti-deception/SKILL.md +7 -1
  63. package/bundled-skills/antigravity-design-expert/SKILL.md +6 -0
  64. package/bundled-skills/antigravity-maintainer-batch-release/SKILL.md +16 -0
  65. package/bundled-skills/antigravity-workflows/SKILL.md +20 -3
  66. package/bundled-skills/antigravity-workflows/references/workflow-cards.md +78 -0
  67. package/bundled-skills/api-analyzer/SKILL.md +1 -1
  68. package/bundled-skills/api-designer/SKILL.md +1 -1
  69. package/bundled-skills/api-integration/SKILL.md +1 -1
  70. package/bundled-skills/api-onboarding/SKILL.md +1 -1
  71. package/bundled-skills/api-patterns/SKILL.md +19 -8
  72. package/bundled-skills/api-patterns/api-style.md +2 -2
  73. package/bundled-skills/api-patterns/auth.md +3 -2
  74. package/bundled-skills/api-patterns/graphql.md +1 -1
  75. package/bundled-skills/api-patterns/scripts/api_validator.py +9 -7
  76. package/bundled-skills/api-patterns/trpc.md +2 -2
  77. package/bundled-skills/api-patterns/versioning.md +1 -1
  78. package/bundled-skills/api-sdk-generator/SKILL.md +1 -1
  79. package/bundled-skills/api-security-best-practices/SKILL.md +179 -879
  80. package/bundled-skills/apify-actor-development/SKILL.md +1 -0
  81. package/bundled-skills/apify-actorization/SKILL.md +1 -0
  82. package/bundled-skills/apify-audience-analysis/SKILL.md +1 -0
  83. package/bundled-skills/apify-brand-reputation-monitoring/SKILL.md +1 -0
  84. package/bundled-skills/apify-competitor-intelligence/SKILL.md +1 -0
  85. package/bundled-skills/apify-content-analytics/SKILL.md +1 -0
  86. package/bundled-skills/apify-ecommerce/SKILL.md +1 -0
  87. package/bundled-skills/apify-influencer-discovery/SKILL.md +1 -0
  88. package/bundled-skills/apify-lead-generation/SKILL.md +1 -0
  89. package/bundled-skills/apify-market-research/SKILL.md +1 -0
  90. package/bundled-skills/apify-trend-analysis/SKILL.md +1 -0
  91. package/bundled-skills/apify-ultimate-scraper/SKILL.md +1 -0
  92. package/bundled-skills/appium-skill/SKILL.md +1 -1
  93. package/bundled-skills/apple-notes-search/SKILL.md +6 -0
  94. package/bundled-skills/application-performance-performance-optimization/SKILL.md +6 -0
  95. package/bundled-skills/applicationinsights-web-ts/SKILL.md +1 -1
  96. package/bundled-skills/ask-matt/SKILL.md +5 -0
  97. package/bundled-skills/ask-questions-if-underspecified/SKILL.md +1 -0
  98. package/bundled-skills/astropy/SKILL.md +1 -0
  99. package/bundled-skills/atlas-contract/SKILL.md +117 -0
  100. package/bundled-skills/atlas-contract/references/detailed-guide.md +572 -0
  101. package/bundled-skills/audio-transcriber/SKILL.md +2 -425
  102. package/bundled-skills/audio-transcriber/references/detailed-guide.md +430 -0
  103. package/bundled-skills/audit-context-building/SKILL.md +1 -0
  104. package/bundled-skills/auri-core/SKILL.md +5 -562
  105. package/bundled-skills/auri-core/references/detailed-guide.md +623 -0
  106. package/bundled-skills/auth-implementation-patterns/SKILL.md +14 -4
  107. package/bundled-skills/auth-implementation-patterns/resources/implementation-playbook.md +72 -180
  108. package/bundled-skills/automated-triage/SKILL.md +6 -0
  109. package/bundled-skills/autonomous-agent-patterns/SKILL.md +4 -741
  110. package/bundled-skills/autonomous-agent-patterns/references/detailed-guide.md +751 -0
  111. package/bundled-skills/autonomous-agents/SKILL.md +8 -1010
  112. package/bundled-skills/autonomous-agents/references/detailed-guide.md +1065 -0
  113. package/bundled-skills/awareness-stage-mapper/SKILL.md +6 -0
  114. package/bundled-skills/aws-agentic-ai/SKILL.md +7 -1
  115. package/bundled-skills/aws-cdk-development/SKILL.md +1 -1
  116. package/bundled-skills/aws-cost-operations/SKILL.md +1 -1
  117. package/bundled-skills/aws-mcp-setup/SKILL.md +1 -1
  118. package/bundled-skills/aws-serverless/SKILL.md +2 -1305
  119. package/bundled-skills/aws-serverless/references/detailed-guide.md +1340 -0
  120. package/bundled-skills/aws-serverless-eda/SKILL.md +1 -1
  121. package/bundled-skills/aws-skills/SKILL.md +6 -0
  122. package/bundled-skills/aws-sst-development/SKILL.md +7 -1
  123. package/bundled-skills/awt-e2e-testing/SKILL.md +7 -0
  124. package/bundled-skills/azure-functions/SKILL.md +2 -1321
  125. package/bundled-skills/azure-functions/references/detailed-guide.md +1356 -0
  126. package/bundled-skills/azure-maps-search-dotnet/SKILL.md +2 -482
  127. package/bundled-skills/azure-maps-search-dotnet/references/detailed-guide.md +496 -0
  128. package/bundled-skills/azure-search-documents-py/SKILL.md +2 -515
  129. package/bundled-skills/azure-search-documents-py/references/detailed-guide.md +548 -0
  130. package/bundled-skills/azure-storage-file-share-ts/SKILL.md +2 -481
  131. package/bundled-skills/azure-storage-file-share-ts/references/detailed-guide.md +500 -0
  132. package/bundled-skills/azure-storage-queue-ts/SKILL.md +2 -512
  133. package/bundled-skills/azure-storage-queue-ts/references/detailed-guide.md +530 -0
  134. package/bundled-skills/backend-development-feature-development/SKILL.md +6 -0
  135. package/bundled-skills/backend-security-coder/resources/implementation-playbook.md +23 -0
  136. package/bundled-skills/basecamp-automation/SKILL.md +6 -0
  137. package/bundled-skills/baseline-ui/SKILL.md +6 -0
  138. package/bundled-skills/bash-pro/SKILL.md +6 -0
  139. package/bundled-skills/bdi-mental-states/SKILL.md +1 -0
  140. package/bundled-skills/beautiful-prose/SKILL.md +1 -0
  141. package/bundled-skills/bill-gates/SKILL.md +2 -778
  142. package/bundled-skills/bill-gates/references/detailed-guide.md +784 -0
  143. package/bundled-skills/biopython/SKILL.md +1 -0
  144. package/bundled-skills/bitbucket-automation/SKILL.md +6 -0
  145. package/bundled-skills/blog-writing-guide/SKILL.md +6 -0
  146. package/bundled-skills/box-automation/SKILL.md +6 -0
  147. package/bundled-skills/brain-to-docs/SKILL.md +6 -0
  148. package/bundled-skills/brainstorming/SKILL.md +6 -0
  149. package/bundled-skills/brand-guidelines/SKILL.md +1 -0
  150. package/bundled-skills/brand-guidelines-anthropic/SKILL.md +23 -8
  151. package/bundled-skills/brand-guidelines-community/SKILL.md +23 -8
  152. package/bundled-skills/brand-perception-psychologist/SKILL.md +6 -0
  153. package/bundled-skills/brooks-audit/SKILL.md +1 -1
  154. package/bundled-skills/brooks-debt/SKILL.md +1 -1
  155. package/bundled-skills/brooks-harness/SKILL.md +1 -1
  156. package/bundled-skills/brooks-review/SKILL.md +7 -1
  157. package/bundled-skills/brooks-sweep/SKILL.md +1 -1
  158. package/bundled-skills/brooks-test/SKILL.md +1 -1
  159. package/bundled-skills/browser-automation/SKILL.md +18 -1044
  160. package/bundled-skills/browser-automation/references/detailed-guide.md +852 -0
  161. package/bundled-skills/bug-hunt-swarm/SKILL.md +7 -1
  162. package/bundled-skills/build/SKILL.md +5 -627
  163. package/bundled-skills/build/references/detailed-guide.md +637 -0
  164. package/bundled-skills/bun-development/SKILL.md +4 -678
  165. package/bundled-skills/bun-development/references/detailed-guide.md +691 -0
  166. package/bundled-skills/burpsuite-project-parser/SKILL.md +1 -0
  167. package/bundled-skills/business-analyst/resources/implementation-playbook.md +23 -0
  168. package/bundled-skills/c-pro/SKILL.md +6 -0
  169. package/bundled-skills/calendly-automation/SKILL.md +6 -0
  170. package/bundled-skills/cc-skill-backend-patterns/SKILL.md +2 -572
  171. package/bundled-skills/cc-skill-backend-patterns/references/detailed-guide.md +584 -0
  172. package/bundled-skills/cc-skill-coding-standards/SKILL.md +2 -510
  173. package/bundled-skills/cc-skill-coding-standards/references/detailed-guide.md +523 -0
  174. package/bundled-skills/cc-skill-continuous-learning/SKILL.md +49 -7
  175. package/bundled-skills/cc-skill-continuous-learning/config.json +1 -16
  176. package/bundled-skills/cc-skill-continuous-learning/evaluate-session.sh +56 -59
  177. package/bundled-skills/cc-skill-frontend-patterns/SKILL.md +2 -621
  178. package/bundled-skills/cc-skill-frontend-patterns/references/detailed-guide.md +633 -0
  179. package/bundled-skills/cc-skill-security-review/SKILL.md +4 -36
  180. package/bundled-skills/cc-skill-security-review/references/detailed-guide.md +40 -0
  181. package/bundled-skills/cc-skill-strategic-compact/SKILL.md +53 -7
  182. package/bundled-skills/cc-skill-strategic-compact/suggest-compact.sh +20 -51
  183. package/bundled-skills/changelog-updates/SKILL.md +6 -528
  184. package/bundled-skills/changelog-updates/references/detailed-guide.md +540 -0
  185. package/bundled-skills/chat-widget/SKILL.md +5 -879
  186. package/bundled-skills/chat-widget/references/detailed-guide.md +890 -0
  187. package/bundled-skills/cirq/SKILL.md +1 -0
  188. package/bundled-skills/citation-management/SKILL.md +3 -960
  189. package/bundled-skills/citation-management/references/detailed-guide.md +975 -0
  190. package/bundled-skills/ckw-design/SKILL.md +6 -0
  191. package/bundled-skills/claimable-postgres/SKILL.md +1 -1
  192. package/bundled-skills/clarity-gate/SKILL.md +3 -635
  193. package/bundled-skills/clarity-gate/references/detailed-guide.md +653 -0
  194. package/bundled-skills/claude-ally-health/SKILL.md +6 -0
  195. package/bundled-skills/claude-code-expert/SKILL.md +2 -527
  196. package/bundled-skills/claude-code-expert/references/detailed-guide.md +548 -0
  197. package/bundled-skills/claude-d3js-skill/SKILL.md +2 -798
  198. package/bundled-skills/claude-d3js-skill/references/detailed-guide.md +811 -0
  199. package/bundled-skills/claude-in-chrome-troubleshooting/SKILL.md +1 -0
  200. package/bundled-skills/claude-scientific-skills/SKILL.md +6 -0
  201. package/bundled-skills/claude-settings-audit/SKILL.md +1 -0
  202. package/bundled-skills/claude-speed-reader/SKILL.md +6 -0
  203. package/bundled-skills/claude-win11-speckit-update-skill/SKILL.md +6 -0
  204. package/bundled-skills/clean-code/SKILL.md +6 -0
  205. package/bundled-skills/clerk-auth/SKILL.md +2 -812
  206. package/bundled-skills/clerk-auth/references/detailed-guide.md +820 -0
  207. package/bundled-skills/clickup-automation/SKILL.md +6 -0
  208. package/bundled-skills/closed-loop-delivery/SKILL.md +6 -0
  209. package/bundled-skills/co-marketing/SKILL.md +1 -1
  210. package/bundled-skills/code-documentation-doc-generate/SKILL.md +16 -1
  211. package/bundled-skills/code-documentation-doc-generate/resources/implementation-playbook.md +33 -55
  212. package/bundled-skills/code-refactoring-context-restore/SKILL.md +40 -177
  213. package/bundled-skills/code-refactoring-tech-debt/SKILL.md +20 -9
  214. package/bundled-skills/code-simplifier/SKILL.md +1 -0
  215. package/bundled-skills/codebase-cleanup-tech-debt/SKILL.md +20 -9
  216. package/bundled-skills/cold-email/SKILL.md +6 -0
  217. package/bundled-skills/commit/SKILL.md +1 -0
  218. package/bundled-skills/community-building/SKILL.md +1 -1
  219. package/bundled-skills/competitor-alternatives/SKILL.md +2 -740
  220. package/bundled-skills/competitor-alternatives/references/detailed-guide.md +756 -0
  221. package/bundled-skills/competitor-profiling/SKILL.md +1 -1
  222. package/bundled-skills/competitor-tracking/SKILL.md +1 -1
  223. package/bundled-skills/comprehensive-review-full-review/SKILL.md +6 -0
  224. package/bundled-skills/comprehensive-review-pr-enhance/SKILL.md +1 -0
  225. package/bundled-skills/computer-use-agents/SKILL.md +2 -2131
  226. package/bundled-skills/computer-use-agents/references/detailed-guide.md +2158 -0
  227. package/bundled-skills/computer-vision-expert/SKILL.md +6 -0
  228. package/bundled-skills/conductor-setup/SKILL.md +1 -0
  229. package/bundled-skills/confluence-automation/SKILL.md +6 -0
  230. package/bundled-skills/constant-time-analysis/SKILL.md +1 -0
  231. package/bundled-skills/container-security-hardening/SKILL.md +4 -915
  232. package/bundled-skills/container-security-hardening/references/detailed-guide.md +927 -0
  233. package/bundled-skills/content-creator/SKILL.md +53 -23
  234. package/bundled-skills/content-creator/assets/content_calendar_template.md +5 -2
  235. package/bundled-skills/content-creator/references/brand_guidelines.md +7 -3
  236. package/bundled-skills/content-creator/references/content_frameworks.md +12 -7
  237. package/bundled-skills/content-creator/references/social_media_optimization.md +61 -317
  238. package/bundled-skills/content-creator/scripts/brand_voice_analyzer.py +14 -9
  239. package/bundled-skills/content-creator/scripts/seo_optimizer.py +31 -94
  240. package/bundled-skills/context-compression/SKILL.md +1 -0
  241. package/bundled-skills/context-degradation/SKILL.md +1 -0
  242. package/bundled-skills/context-fundamentals/SKILL.md +1 -0
  243. package/bundled-skills/context-management-context-restore/SKILL.md +40 -177
  244. package/bundled-skills/context-optimization/SKILL.md +1 -0
  245. package/bundled-skills/convex/SKILL.md +4 -766
  246. package/bundled-skills/convex/references/detailed-guide.md +772 -0
  247. package/bundled-skills/copilot-sdk/SKILL.md +4 -496
  248. package/bundled-skills/copilot-sdk/references/detailed-guide.md +516 -0
  249. package/bundled-skills/copy-editing/SKILL.md +6 -0
  250. package/bundled-skills/copywriting/SKILL.md +6 -0
  251. package/bundled-skills/copywriting-psychologist/SKILL.md +6 -0
  252. package/bundled-skills/create-branch/SKILL.md +1 -0
  253. package/bundled-skills/create-pr/SKILL.md +7 -0
  254. package/bundled-skills/cred-omega/SKILL.md +2 -847
  255. package/bundled-skills/cred-omega/references/detailed-guide.md +872 -0
  256. package/bundled-skills/cro/SKILL.md +1 -1
  257. package/bundled-skills/csharp-pro/SKILL.md +6 -0
  258. package/bundled-skills/cucumber-skill/SKILL.md +1 -1
  259. package/bundled-skills/customer-psychographic-profiler/SKILL.md +6 -0
  260. package/bundled-skills/customer-research/SKILL.md +1 -1
  261. package/bundled-skills/cv-generator/SKILL.md +4 -828
  262. package/bundled-skills/cv-generator/references/detailed-guide.md +845 -0
  263. package/bundled-skills/cypress-skill/SKILL.md +1 -1
  264. package/bundled-skills/daily-gift/SKILL.md +6 -0
  265. package/bundled-skills/debug-buttercup/SKILL.md +1 -0
  266. package/bundled-skills/debugger/SKILL.md +6 -0
  267. package/bundled-skills/debugging-code/SKILL.md +1 -1
  268. package/bundled-skills/deepapi/SKILL.md +4 -619
  269. package/bundled-skills/deepapi/references/detailed-guide.md +627 -0
  270. package/bundled-skills/delegating-to-agents/SKILL.md +6 -0
  271. package/bundled-skills/deployment-validation-config-validate/SKILL.md +4 -478
  272. package/bundled-skills/deployment-validation-config-validate/references/detailed-guide.md +484 -0
  273. package/bundled-skills/design-it/SKILL.md +6 -0
  274. package/bundled-skills/design-orchestration/SKILL.md +6 -0
  275. package/bundled-skills/design-spells/SKILL.md +6 -0
  276. package/bundled-skills/design-system/SKILL.md +7 -1
  277. package/bundled-skills/design-taste-frontend/SKILL.md +6 -0
  278. package/bundled-skills/design-thinking/SKILL.md +6 -0
  279. package/bundled-skills/design-ux/SKILL.md +7 -1
  280. package/bundled-skills/deterministic-design/SKILL.md +6 -0
  281. package/bundled-skills/developer-advocacy/SKILL.md +1 -1
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@@ -10,922 +10,9 @@ date_added: "2026-02-27"
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  You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
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12
 
13
- ## Initial Assessment
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+ ## Detailed Guide
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14
 
15
- Before creating a sequence, understand:
16
-
17
- 1. **Sequence Type**
18
- - Welcome/onboarding sequence
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- - Lead nurture sequence
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- - Re-engagement sequence
21
- - Post-purchase sequence
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- - Event-based sequence
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- - Educational sequence
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- - Sales sequence
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-
26
- 2. **Audience Context**
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- - Who are they?
28
- - What triggered them into this sequence?
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- - What do they already know/believe?
30
- - What's their current relationship with you?
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-
32
- 3. **Goals**
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- - Primary conversion goal
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- - Relationship-building goals
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- - Segmentation goals
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- - What defines success?
37
-
38
- ---
39
-
40
- ## Core Principles
41
-
42
- ### 1. One Email, One Job
43
- - Each email has one primary purpose
44
- - One main CTA per email
45
- - Don't try to do everything
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-
47
- ### 2. Value Before Ask
48
- - Lead with usefulness
49
- - Build trust through content
50
- - Earn the right to sell
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-
52
- ### 3. Relevance Over Volume
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- - Fewer, better emails win
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- - Segment for relevance
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- - Quality > frequency
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-
57
- ### 4. Clear Path Forward
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- - Every email moves them somewhere
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- - Links should do something useful
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- - Make next steps obvious
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-
62
- ---
63
-
64
- ## Email Sequence Strategy
65
-
66
- ### Sequence Length
67
- - Welcome: 3-7 emails
68
- - Lead nurture: 5-10 emails
69
- - Onboarding: 5-10 emails
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- - Re-engagement: 3-5 emails
71
-
72
- Depends on:
73
- - Sales cycle length
74
- - Product complexity
75
- - Relationship stage
76
-
77
- ### Timing/Delays
78
- - Welcome email: Immediately
79
- - Early sequence: 1-2 days apart
80
- - Nurture: 2-4 days apart
81
- - Long-term: Weekly or bi-weekly
82
-
83
- Consider:
84
- - B2B: Avoid weekends
85
- - B2C: Test weekends
86
- - Time zones: Send at local time
87
-
88
- ### Subject Line Strategy
89
- - Clear > Clever
90
- - Specific > Vague
91
- - Benefit or curiosity-driven
92
- - 40-60 characters ideal
93
- - Test emoji (they're polarizing)
94
-
95
- **Patterns that work:**
96
- - Question: "Still struggling with X?"
97
- - How-to: "How to [achieve outcome] in [timeframe]"
98
- - Number: "3 ways to [benefit]"
99
- - Direct: "[First name], your [thing] is ready"
100
- - Story tease: "The mistake I made with [topic]"
101
-
102
- ### Preview Text
103
- - Extends the subject line
104
- - ~90-140 characters
105
- - Don't repeat subject line
106
- - Complete the thought or add intrigue
107
-
108
- ---
109
-
110
- ## Sequence Templates
111
-
112
- ### Welcome Sequence (Post-Signup)
113
-
114
- **Email 1: Welcome (Immediate)**
115
- - Subject: Welcome to [Product] — here's your first step
116
- - Deliver what was promised (lead magnet, access, etc.)
117
- - Single next action
118
- - Set expectations for future emails
119
-
120
- **Email 2: Quick Win (Day 1-2)**
121
- - Subject: Get your first [result] in 10 minutes
122
- - Enable small success
123
- - Build confidence
124
- - Link to helpful resource
125
-
126
- **Email 3: Story/Why (Day 3-4)**
127
- - Subject: Why we built [Product]
128
- - Origin story or mission
129
- - Connect emotionally
130
- - Show you understand their problem
131
-
132
- **Email 4: Social Proof (Day 5-6)**
133
- - Subject: How [Customer] achieved [Result]
134
- - Case study or testimonial
135
- - Relatable to their situation
136
- - Soft CTA to explore
137
-
138
- **Email 5: Overcome Objection (Day 7-8)**
139
- - Subject: "I don't have time for X" — sound familiar?
140
- - Address common hesitation
141
- - Reframe the obstacle
142
- - Show easy path forward
143
-
144
- **Email 6: Core Feature (Day 9-11)**
145
- - Subject: Have you tried [Feature] yet?
146
- - Highlight underused capability
147
- - Show clear benefit
148
- - Direct CTA to try it
149
-
150
- **Email 7: Conversion (Day 12-14)**
151
- - Subject: Ready to [upgrade/buy/commit]?
152
- - Summarize value
153
- - Clear offer
154
- - Urgency if appropriate
155
- - Risk reversal (guarantee, trial)
156
-
157
- ---
158
-
159
- ### Lead Nurture Sequence (Pre-Sale)
160
-
161
- **Email 1: Deliver + Introduce (Immediate)**
162
- - Deliver the lead magnet
163
- - Brief intro to who you are
164
- - Preview what's coming
165
-
166
- **Email 2: Expand on Topic (Day 2-3)**
167
- - Related insight to lead magnet
168
- - Establish expertise
169
- - Light CTA to content
170
-
171
- **Email 3: Problem Deep-Dive (Day 4-5)**
172
- - Articulate their problem deeply
173
- - Show you understand
174
- - Hint at solution
175
-
176
- **Email 4: Solution Framework (Day 6-8)**
177
- - Your approach/methodology
178
- - Educational, not salesy
179
- - Builds toward your product
180
-
181
- **Email 5: Case Study (Day 9-11)**
182
- - Real results from real customer
183
- - Specific and relatable
184
- - Soft CTA
185
-
186
- **Email 6: Differentiation (Day 12-14)**
187
- - Why your approach is different
188
- - Address alternatives
189
- - Build preference
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-
191
- **Email 7: Objection Handler (Day 15-18)**
192
- - Common concern addressed
193
- - FAQ or myth-busting
194
- - Reduce friction
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-
196
- **Email 8: Direct Offer (Day 19-21)**
197
- - Clear pitch
198
- - Strong value proposition
199
- - Specific CTA
200
- - Urgency if available
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-
202
- ---
203
-
204
- ### Re-Engagement Sequence
205
-
206
- **Email 1: Check-In (Day 30-60 of inactivity)**
207
- - Subject: Is everything okay, [Name]?
208
- - Genuine concern
209
- - Ask what happened
210
- - Easy win to re-engage
211
-
212
- **Email 2: Value Reminder (Day 2-3 after)**
213
- - Subject: Remember when you [achieved X]?
214
- - Remind of past value
215
- - What's new since they left
216
- - Quick CTA
217
-
218
- **Email 3: Incentive (Day 5-7 after)**
219
- - Subject: We miss you — here's something special
220
- - Offer if appropriate
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- - Limited time
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- - Clear CTA
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-
224
- **Email 4: Last Chance (Day 10-14 after)**
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- - Subject: Should we stop emailing you?
226
- - Honest and direct
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- - One-click to stay or go
228
- - Clean the list if no response
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-
230
- ---
231
-
232
- ### Onboarding Sequence (Product Users)
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-
234
- Coordinate with in-app onboarding. Email supports, doesn't duplicate.
235
-
236
- **Email 1: Welcome + First Step (Immediate)**
237
- - Confirm signup
238
- - One critical action
239
- - Link directly to that action
240
-
241
- **Email 2: Getting Started Help (Day 1)**
242
- - If they haven't completed step 1
243
- - Quick tip or video
244
- - Support option
245
-
246
- **Email 3: Feature Highlight (Day 2-3)**
247
- - Key feature they should know
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- - Specific use case
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- - In-app link
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-
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- **Email 4: Success Story (Day 4-5)**
252
- - Customer who succeeded
253
- - Relatable journey
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- - Motivational
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-
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- **Email 5: Check-In (Day 7)**
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- - How's it going?
258
- - Ask for feedback
259
- - Offer help
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-
261
- **Email 6: Advanced Tip (Day 10-12)**
262
- - Power feature
263
- - For engaged users
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- - Level-up content
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-
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- **Email 7: Upgrade/Expand (Day 14+)**
267
- - For trial users: conversion push
268
- - For free users: upgrade prompt
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- - For paid: expansion opportunity
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-
271
- ---
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-
273
- ## Email Types Reference
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-
275
- A comprehensive guide to lifecycle and campaign emails. Use this as an audit checklist and implementation reference.
276
-
277
- ### Onboarding Emails
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-
279
- #### New Users Series
280
- **Trigger**: User signs up (free or trial)
281
- **Goal**: Activate user, drive to aha moment
282
- **Typical sequence**: 5-7 emails over 14 days
283
-
284
- - Email 1: Welcome + single next step (immediate)
285
- - Email 2: Quick win / getting started (day 1)
286
- - Email 3: Key feature highlight (day 3)
287
- - Email 4: Success story / social proof (day 5)
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- - Email 5: Check-in + offer help (day 7)
289
- - Email 6: Advanced tip (day 10)
290
- - Email 7: Upgrade prompt or next milestone (day 14)
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-
292
- **Key metrics**: Activation rate, feature adoption
293
-
294
- ---
295
-
296
- #### New Customers Series
297
- **Trigger**: User converts to paid
298
- **Goal**: Reinforce purchase decision, drive adoption, reduce early churn
299
- **Typical sequence**: 3-5 emails over 14 days
300
-
301
- - Email 1: Thank you + what's next (immediate)
302
- - Email 2: Getting full value — setup checklist (day 2)
303
- - Email 3: Pro tips for paid features (day 5)
304
- - Email 4: Success story from similar customer (day 7)
305
- - Email 5: Check-in + introduce support resources (day 14)
306
-
307
- **Key point**: Different from new user series—they've committed. Focus on reinforcement and expansion, not conversion.
308
-
309
- ---
310
-
311
- #### Key Onboarding Step Reminder
312
- **Trigger**: User hasn't completed critical setup step after X time
313
- **Goal**: Nudge completion of high-value action
314
- **Format**: Single email or 2-3 email mini-sequence
315
-
316
- **Example triggers**:
317
- - Hasn't connected integration after 48 hours
318
- - Hasn't invited team member after 3 days
319
- - Hasn't completed profile after 24 hours
320
-
321
- **Copy approach**:
322
- - Remind them what they started
323
- - Explain why this step matters
324
- - Make it easy (direct link to complete)
325
- - Offer help if stuck
326
-
327
- ---
328
-
329
- #### New User Invite
330
- **Trigger**: Existing user invites teammate
331
- **Goal**: Activate the invited user
332
- **Recipient**: The person being invited
333
-
334
- - Email 1: You've been invited (immediate)
335
- - Email 2: Reminder if not accepted (day 2)
336
- - Email 3: Final reminder (day 5)
337
-
338
- **Copy approach**:
339
- - Personalize with inviter's name
340
- - Explain what they're joining
341
- - Single CTA to accept invite
342
- - Social proof optional
343
-
344
- ---
345
-
346
- ### Retention Emails
347
-
348
- #### Upgrade to Paid
349
- **Trigger**: Free user shows engagement, or trial ending
350
- **Goal**: Convert free to paid
351
- **Typical sequence**: 3-5 emails
352
-
353
- **Trigger options**:
354
- - Time-based (trial day 10, 12, 14)
355
- - Behavior-based (hit usage limit, used premium feature)
356
- - Engagement-based (highly active free user)
357
-
358
- **Sequence structure**:
359
- - Value summary: What they've accomplished
360
- - Feature comparison: What they're missing
361
- - Social proof: Who else upgraded
362
- - Urgency: Trial ending, limited offer
363
- - Final: Last chance + easy path
364
-
365
- ---
366
-
367
- #### Upgrade to Higher Plan
368
- **Trigger**: User approaching plan limits or using features available on higher tier
369
- **Goal**: Upsell to next tier
370
- **Format**: Single email or 2-3 email sequence
371
-
372
- **Trigger examples**:
373
- - 80% of seat limit reached
374
- - 90% of storage/usage limit
375
- - Tried to use higher-tier feature
376
- - Power user behavior patterns
377
-
378
- **Copy approach**:
379
- - Acknowledge their growth (positive framing)
380
- - Show what next tier unlocks
381
- - Quantify value vs. cost
382
- - Easy upgrade path
383
-
384
- ---
385
-
386
- #### Ask for Review
387
- **Trigger**: Customer milestone (30/60/90 days, key achievement, support resolution)
388
- **Goal**: Generate social proof on G2, Capterra, app stores
389
- **Format**: Single email
390
-
391
- **Best timing**:
392
- - After positive support interaction
393
- - After achieving measurable result
394
- - After renewal
395
- - NOT after billing issues or bugs
396
-
397
- **Copy approach**:
398
- - Thank them for being a customer
399
- - Mention specific value/milestone if possible
400
- - Explain why reviews matter (help others decide)
401
- - Direct link to review platform
402
- - Keep it short—this is an ask
403
-
404
- ---
405
-
406
- #### Offer Support Proactively
407
- **Trigger**: Signs of struggle (drop in usage, failed actions, error encounters)
408
- **Goal**: Save at-risk user, improve experience
409
- **Format**: Single email
410
-
411
- **Trigger examples**:
412
- - Usage dropped significantly week-over-week
413
- - Multiple failed attempts at action
414
- - Viewed help docs repeatedly
415
- - Stuck at same onboarding step
416
-
417
- **Copy approach**:
418
- - Genuine concern tone
419
- - Specific: "I noticed you..." (if data allows)
420
- - Offer direct help (not just link to docs)
421
- - Personal from support or CSM
422
- - No sales pitch—pure help
423
-
424
- ---
425
-
426
- #### Product Usage Report
427
- **Trigger**: Time-based (weekly, monthly, quarterly)
428
- **Goal**: Demonstrate value, drive engagement, reduce churn
429
- **Format**: Single email, recurring
430
-
431
- **What to include**:
432
- - Key metrics/activity summary
433
- - Comparison to previous period
434
- - Achievements/milestones
435
- - Suggestions for improvement
436
- - Light CTA to explore more
437
-
438
- **Examples**:
439
- - "You saved X hours this month"
440
- - "Your team completed X projects"
441
- - "You're in the top X% of users"
442
-
443
- **Key point**: Make them feel good and remind them of value delivered.
444
-
445
- ---
446
-
447
- #### NPS Survey
448
- **Trigger**: Time-based (quarterly) or event-based (post-milestone)
449
- **Goal**: Measure satisfaction, identify promoters and detractors
450
- **Format**: Single email
451
-
452
- **Best practices**:
453
- - Keep it simple: Just the NPS question initially
454
- - Follow-up form for "why" based on score
455
- - Personal sender (CEO, founder, CSM)
456
- - Tell them how you'll use feedback
457
-
458
- **Follow-up based on score**:
459
- - Promoters (9-10): Thank + ask for review/referral
460
- - Passives (7-8): Ask what would make it a 10
461
- - Detractors (0-6): Personal outreach to understand issues
462
-
463
- ---
464
-
465
- #### Referral Program
466
- **Trigger**: Customer milestone, promoter NPS score, or campaign
467
- **Goal**: Generate referrals
468
- **Format**: Single email or periodic reminders
469
-
470
- **Good timing**:
471
- - After positive NPS response
472
- - After customer achieves result
473
- - After renewal
474
- - Seasonal campaigns
475
-
476
- **Copy approach**:
477
- - Remind them of their success
478
- - Explain the referral offer clearly
479
- - Make sharing easy (unique link)
480
- - Show what's in it for them AND referee
481
-
482
- ---
483
-
484
- ### Billing Emails
485
-
486
- #### Switch to Annual
487
- **Trigger**: Monthly subscriber at renewal time or campaign
488
- **Goal**: Convert monthly to annual (improve LTV, reduce churn)
489
- **Format**: Single email or 2-email sequence
490
-
491
- **Value proposition**:
492
- - Calculate exact savings
493
- - Additional benefits (if any)
494
- - Lock in current price messaging
495
- - Easy one-click switch
496
-
497
- **Best timing**:
498
- - Around monthly renewal date
499
- - End of year / new year
500
- - After 3-6 months of loyalty
501
- - Price increase announcement (lock in old rate)
502
-
503
- ---
504
-
505
- #### Failed Payment Recovery
506
- **Trigger**: Payment fails
507
- **Goal**: Recover revenue, retain customer
508
- **Typical sequence**: 3-4 emails over 7-14 days
509
-
510
- **Sequence structure**:
511
- - Email 1 (Day 0): Friendly notice, update payment link
512
- - Email 2 (Day 3): Reminder, service may be interrupted
513
- - Email 3 (Day 7): Urgent, account will be suspended
514
- - Email 4 (Day 10-14): Final notice, what they'll lose
515
-
516
- **Copy approach**:
517
- - Assume it's an accident (card expired, etc.)
518
- - Clear, direct, no guilt
519
- - Single CTA to update payment
520
- - Explain what happens if not resolved
521
-
522
- **Key metrics**: Recovery rate, time to recovery
523
-
524
- ---
525
-
526
- #### Cancellation Survey
527
- **Trigger**: User cancels subscription
528
- **Goal**: Learn why, opportunity to save
529
- **Format**: Single email (immediate)
530
-
531
- **Options**:
532
- - In-app survey at cancellation (better completion)
533
- - Follow-up email if they skip in-app
534
- - Personal outreach for high-value accounts
535
-
536
- **Questions to ask**:
537
- - Primary reason for cancelling
538
- - What could we have done better
539
- - Would anything change your mind
540
- - Can we help with transition
541
-
542
- **Winback opportunity**: Based on reason, offer targeted save (discount, pause, downgrade, training).
543
-
544
- ---
545
-
546
- #### Upcoming Renewal Reminder
547
- **Trigger**: X days before renewal (14 or 30 days typical)
548
- **Goal**: No surprise charges, opportunity to expand
549
- **Format**: Single email
550
-
551
- **What to include**:
552
- - Renewal date and amount
553
- - What's included in renewal
554
- - How to update payment/plan
555
- - Changes to pricing/features (if any)
556
- - Optional: Upsell opportunity
557
-
558
- **Required for**: Annual subscriptions, high-value contracts
559
-
560
- ---
561
-
562
- ### Usage Emails
563
-
564
- #### Daily/Weekly/Monthly Summary
565
- **Trigger**: Time-based
566
- **Goal**: Drive engagement, demonstrate value
567
- **Format**: Single email, recurring
568
-
569
- **Content by frequency**:
570
- - **Daily**: Notifications, quick stats (for high-engagement products)
571
- - **Weekly**: Activity summary, highlights, suggestions
572
- - **Monthly**: Comprehensive report, achievements, ROI if calculable
573
-
574
- **Structure**:
575
- - Key metrics at a glance
576
- - Notable achievements
577
- - Activity breakdown
578
- - Suggestions / what to try next
579
- - CTA to dive deeper
580
-
581
- **Personalization**: Must be relevant to their actual usage. Empty reports are worse than no report.
582
-
583
- ---
584
-
585
- #### Key Event or Milestone Notifications
586
- **Trigger**: Specific achievement or event
587
- **Goal**: Celebrate, drive continued engagement
588
- **Format**: Single email per event
589
-
590
- **Milestone examples**:
591
- - First [action] completed
592
- - 10th/100th [thing] created
593
- - Goal achieved
594
- - Team collaboration milestone
595
- - Usage streak
596
-
597
- **Copy approach**:
598
- - Celebration tone
599
- - Specific achievement
600
- - Context (compared to others, compared to before)
601
- - What's next / next milestone
602
-
603
- ---
604
-
605
- ### Win-Back Emails
606
-
607
- #### Expired Trials
608
- **Trigger**: Trial ended without conversion
609
- **Goal**: Convert or re-engage
610
- **Typical sequence**: 3-4 emails over 30 days
611
-
612
- **Sequence structure**:
613
- - Email 1 (Day 1 post-expiry): Trial ended, here's what you're missing
614
- - Email 2 (Day 7): What held you back? (gather feedback)
615
- - Email 3 (Day 14): Incentive offer (discount, extended trial)
616
- - Email 4 (Day 30): Final reach-out, door is open
617
-
618
- **Segmentation**: Different approach based on trial engagement level:
619
- - High engagement: Focus on removing friction to convert
620
- - Low engagement: Offer fresh start, more onboarding help
621
- - No engagement: Ask what happened, offer demo/call
622
-
623
- ---
624
-
625
- #### Cancelled Customers
626
- **Trigger**: Time after cancellation (30, 60, 90 days)
627
- **Goal**: Win back churned customers
628
- **Typical sequence**: 2-3 emails spread over 90 days
629
-
630
- **Sequence structure**:
631
- - Email 1 (Day 30): What's new since you left
632
- - Email 2 (Day 60): We've addressed [common reason]
633
- - Email 3 (Day 90): Special offer to return
634
-
635
- **Copy approach**:
636
- - No guilt, no desperation
637
- - Genuine updates and improvements
638
- - Personalize based on cancellation reason if known
639
- - Make return easy
640
-
641
- **Key point**: They're more likely to return if their reason was addressed.
642
-
643
- ---
644
-
645
- ### Campaign Emails
646
-
647
- #### Monthly Roundup / Newsletter
648
- **Trigger**: Time-based (monthly)
649
- **Goal**: Engagement, brand presence, content distribution
650
- **Format**: Single email, recurring
651
-
652
- **Content mix**:
653
- - Product updates and tips
654
- - Customer stories
655
- - Educational content
656
- - Company news
657
- - Industry insights
658
-
659
- **Best practices**:
660
- - Consistent send day/time
661
- - Scannable format
662
- - Mix of content types
663
- - One primary CTA focus
664
- - Unsubscribe is okay—keeps list healthy
665
-
666
- ---
667
-
668
- #### Seasonal Promotions
669
- **Trigger**: Calendar events (Black Friday, New Year, etc.)
670
- **Goal**: Drive conversions with timely offer
671
- **Format**: Campaign burst (2-4 emails)
672
-
673
- **Common opportunities**:
674
- - New Year (fresh start, annual planning)
675
- - End of fiscal year (budget spending)
676
- - Black Friday / Cyber Monday
677
- - Industry-specific seasons
678
- - Back to school / work
679
-
680
- **Sequence structure**:
681
- - Announcement: Offer reveal
682
- - Reminder: Midway through promotion
683
- - Last chance: Final hours
684
-
685
- ---
686
-
687
- #### Product Updates
688
- **Trigger**: New feature release
689
- **Goal**: Adoption, engagement, demonstrate momentum
690
- **Format**: Single email per major release
691
-
692
- **What to include**:
693
- - What's new (clear and simple)
694
- - Why it matters (benefit, not just feature)
695
- - How to use it (direct link)
696
- - Who asked for it (community acknowledgment)
697
-
698
- **Segmentation**: Consider targeting based on relevance:
699
- - Users who would benefit most
700
- - Users who requested feature
701
- - Power users first (for beta feel)
702
-
703
- ---
704
-
705
- #### Industry News Roundup
706
- **Trigger**: Time-based (weekly or monthly)
707
- **Goal**: Thought leadership, engagement, brand value
708
- **Format**: Curated newsletter
709
-
710
- **Content**:
711
- - Curated news and links
712
- - Your take / commentary
713
- - What it means for readers
714
- - How your product helps
715
-
716
- **Best for**: B2B products where customers care about industry trends.
717
-
718
- ---
719
-
720
- #### Pricing Update
721
- **Trigger**: Price change announcement
722
- **Goal**: Transparent communication, minimize churn
723
- **Format**: Single email (or sequence for major changes)
724
-
725
- **Timeline**:
726
- - Announce 30-60 days before change
727
- - Reminder 14 days before
728
- - Final notice 7 days before
729
-
730
- **Copy approach**:
731
- - Clear, direct, transparent
732
- - Explain the why (value delivered, costs increased)
733
- - Grandfather if possible (lock in old rate)
734
- - Give options (annual lock-in, downgrade)
735
-
736
- **Important**: Honesty and advance notice build trust even when price increases.
737
-
738
- ---
739
-
740
- ## Email Audit Checklist
741
-
742
- Use this to audit your current email program:
743
-
744
- ### Onboarding
745
- - [ ] New users series
746
- - [ ] New customers series
747
- - [ ] Key onboarding step reminders
748
- - [ ] New user invite sequence
749
-
750
- ### Retention
751
- - [ ] Upgrade to paid sequence
752
- - [ ] Upgrade to higher plan triggers
753
- - [ ] Ask for review (timed properly)
754
- - [ ] Proactive support outreach
755
- - [ ] Product usage reports
756
- - [ ] NPS survey
757
- - [ ] Referral program emails
758
-
759
- ### Billing
760
- - [ ] Switch to annual campaign
761
- - [ ] Failed payment recovery sequence
762
- - [ ] Cancellation survey
763
- - [ ] Upcoming renewal reminders
764
-
765
- ### Usage
766
- - [ ] Daily/weekly/monthly summaries
767
- - [ ] Key event notifications
768
- - [ ] Milestone celebrations
769
-
770
- ### Win-Back
771
- - [ ] Expired trial sequence
772
- - [ ] Cancelled customer sequence
773
-
774
- ### Campaigns
775
- - [ ] Monthly roundup / newsletter
776
- - [ ] Seasonal promotion calendar
777
- - [ ] Product update announcements
778
- - [ ] Pricing update communications
779
-
780
- ---
781
-
782
- ## Email Copy Guidelines
783
-
784
- ### Structure
785
- 1. **Hook**: First line grabs attention
786
- 2. **Context**: Why this matters to them
787
- 3. **Value**: The useful content
788
- 4. **CTA**: What to do next
789
- 5. **Sign-off**: Human, warm close
790
-
791
- ### Formatting
792
- - Short paragraphs (1-3 sentences)
793
- - White space between sections
794
- - Bullet points for scanability
795
- - Bold for emphasis (sparingly)
796
- - Mobile-first (most read on phone)
797
-
798
- ### Tone
799
- - Conversational, not formal
800
- - First-person (I/we) and second-person (you)
801
- - Active voice
802
- - Match your brand but lean friendly
803
- - Read it out loud—does it sound human?
804
-
805
- ### Length
806
- - Shorter is usually better
807
- - 50-125 words for transactional
808
- - 150-300 words for educational
809
- - 300-500 words for story-driven
810
- - If it's long, it better be good
811
-
812
- ### CTA Buttons vs. Links
813
- - Buttons: Primary actions, high-visibility
814
- - Links: Secondary actions, in-text
815
- - One clear primary CTA per email
816
- - Button text: Action + outcome
817
-
818
- ---
819
-
820
- ## Personalization
821
-
822
- ### Merge Fields
823
- - First name (fallback to "there" or "friend")
824
- - Company name (B2B)
825
- - Relevant data (usage, plan, etc.)
826
-
827
- ### Dynamic Content
828
- - Based on segment
829
- - Based on behavior
830
- - Based on stage
831
-
832
- ### Triggered Emails
833
- - Action-based sends
834
- - More relevant than time-based
835
- - Examples: Feature used, milestone hit, inactivity
836
-
837
- ---
838
-
839
- ## Segmentation Strategies
840
-
841
- ### By Behavior
842
- - Openers vs. non-openers
843
- - Clickers vs. non-clickers
844
- - Active vs. inactive
845
-
846
- ### By Stage
847
- - Trial vs. paid
848
- - New vs. long-term
849
- - Engaged vs. at-risk
850
-
851
- ### By Profile
852
- - Industry/role (B2B)
853
- - Use case / goal
854
- - Company size
855
-
856
- ---
857
-
858
- ## Testing and Optimization
859
-
860
- ### What to Test
861
- - Subject lines (highest impact)
862
- - Send times
863
- - Email length
864
- - CTA placement and copy
865
- - Personalization level
866
- - Sequence timing
867
-
868
- ### How to Test
869
- - A/B test one variable at a time
870
- - Sufficient sample size
871
- - Statistical significance
872
- - Document learnings
873
-
874
- ### Metrics to Track
875
- - Open rate (benchmark: 20-40%)
876
- - Click rate (benchmark: 2-5%)
877
- - Unsubscribe rate (keep under 0.5%)
878
- - Conversion rate (specific to sequence goal)
879
- - Revenue per email (if applicable)
880
-
881
- ---
882
-
883
- ## Output Format
884
-
885
- ### Sequence Overview
886
- ```
887
- Sequence Name: [Name]
888
- Trigger: [What starts the sequence]
889
- Goal: [Primary conversion goal]
890
- Length: [Number of emails]
891
- Timing: [Delay between emails]
892
- Exit Conditions: [When they leave the sequence]
893
- ```
894
-
895
- ### For Each Email
896
- ```
897
- Email [#]: [Name/Purpose]
898
- Send: [Timing]
899
- Subject: [Subject line]
900
- Preview: [Preview text]
901
- Body: [Full copy]
902
- CTA: [Button text] → [Link destination]
903
- Segment/Conditions: [If applicable]
904
- ```
905
-
906
- ### Metrics Plan
907
- What to measure and benchmarks
908
-
909
- ---
910
-
911
- ## Questions to Ask
912
-
913
- If you need more context:
914
- 1. What triggers entry to this sequence?
915
- 2. What's the primary goal/conversion action?
916
- 3. Who is the audience?
917
- 4. What do they already know about you?
918
- 5. What other emails are they receiving?
919
- 6. What's your current email performance?
920
-
921
- ---
922
-
923
- ## Related Skills
924
-
925
- - **onboarding-cro**: For in-app onboarding (email supports this)
926
- - **copywriting**: For landing pages emails link to
927
- - **ab-test-setup**: For testing email elements
928
- - **popup-cro**: For email capture popups
15
+ Read [the detailed guide](references/detailed-guide.md) before executing this skill. It retains the complete procedure and reference material. Treat its safety, prerequisites, and validation requirements as mandatory. For focused work, load the relevant sections; for end-to-end work, read the guide completely.
929
16
 
930
17
  ## When to Use
931
18
  This skill is applicable to execute the workflow or actions described in the overview.