code-ai-installer 3.0.0 → 4.0.0

package/domains/content/locales/en/.agents/skills/trend-research/SKILL.md

@@ -1,275 +1,275 @@
----
-name: trend-research
-description: Trend Research — types, monitoring tools, brand fit, reaction speed, brand adaptation
----
-# Trend Research
-
-## When to Use
-- When **planning content** — integrating trends into the `$content-calendar`.
-- When **creating situational content** — a trend happening right now that needs a fast reaction.
-- For **regular monitoring** — weekly scans of the trend landscape.
-- When **expanding to a new platform** — understanding what works over there right now.
-
-## Input
-
-| Field | Required | Description |
-|-------|:--------:|-------------|
-| Niche / Theme | ✅ | The industry area to monitor for trends |
-| Platforms | ✅ | From `$platform-strategy` — where to monitor |
-| Audience Persona | ✅ | From `$audience-analysis` — what resonates with the audience |
-| Brand Guidelines | ✅ | From `$brand-guidelines` — for assessing brand fit |
-| Period | ⬚ | 7 / 14 / 30 days (default 14) |
-| Competitors | ⬚ | From `$competitor-content-analysis` — which trends competitors are using |
-
-> If the niche is missing — **request it**. A "general" trend doesn't exist — trends are niche-specific.
-
-## Trend Types
-
-| Type | Description | Example | Lifespan |
-|------|-------------|---------|----------|
-| **Audio / Sound** | Viral audio, music, meme sound | Trending sound in TikTok/Reels | 3-14 days |
-| **Format** | New content type / delivery style| Photo dumps, "POV:", text-on-screen templates | 2-8 weeks |
-| **Thematic** | Hot topic, discussion, news | AI hype, "quiet quitting", market crash | 1-4 weeks |
-| **Visual** | Style, filter, aesthetic | AI portraits, film grain, Y2K aesthetic | 4-12 weeks |
-| **Challenge** | Challenges, marathons | Ice bucket, flip the switch, transition trends | 1-3 weeks |
-| **Meme** | Viral meme template / format | Distracted boyfriend, "Nobody: ...", Drake | 3-14 days |
-| **Seasonal** | Tied to time of year, holidays | Back to school, Black Friday, Christmas | Predictable, annual |
-
-## Monitoring Tools
-
-### By Platform
-
-| Platform | Tools | What to monitor |
-|----------|-------|-----------------|
-| **TikTok** | TikTok Creative Center, Trending tab, For You Page | Trending sounds, hashtags, effects, creators |
-| **Instagram** | Reels tab, Explore, hashtag search | Trending reels audio, format trends, aesthetic shifts |
-| **YouTube** | YouTube Trending, vidIQ, TubeBuddy | Trending topics, thumbnail styles, Shorts trends |
-| **LinkedIn** | LinkedIn News, trending posts, newsletter tab | Professional topics, format trends (carousel, polls) |
-| **Twitter/X** | Trending tab, Explore, Tweetdeck/X Pro | Real-time topics, viral threads, memes |
-| **Telegram** | TGStat, competitor and thought leader channels | Viral posts, forwarded content |
-
-### Cross-Platform
-
-| Tool | What it displays | When to use |
-|------|------------------|-------------|
-| **Google Trends**| Search interest for a topic, seasonality, geo | Thematic trends, seasonality |
-| **Exploding Topics**| Emerging trends before mainstream | Early trend detection |
-| **SparkToro** | What the audience reads, listens to, follows | Understanding audience interests |
-| **BuzzSumo** | The most viral content around a topic | Seeing what has already worked |
-| **Reddit** | What is being discussed in communities | Grass-roots trends, opinions |
-
-## Trend Lifecycle
-
-```
-Popularity
-     │
-     │              ╱ Mainstream
-     │             ╱  (everyone uses it)
-     │            ╱
-     │           ╱ Growth
-     │          ╱  (picking up)
-     │         ╱
-     │        ╱
-     │  Early╱                    ╲ Decline
-     │      ╱                      ╲ (fading)
-     │     ╱                        ╲
-     │    ╱                          ╲ Dead
-     └──╱────────────────────────────────── Time
-     Emerging   Rising   Peak   Falling   Over
-```
-
-| Phase | Description | Brand Action | Reaction Speed |
-|-------|-------------|--------------|----------------|
-| **Emerging** | Seen with innovators, no mass adoption yet | Ideal: be early, high engagement | 24-48 hours |
-| **Rising** | Growing, early adopters are using it | Good: not oversaturated yet | 3-7 days |
-| **Peak** | Mainstream, everyone is doing it | Okay: if you have a unique angle. No angle = noise | 1-3 days (or skip) |
-| **Falling** | Peak has passed, engagement dropping | Not recommended: looks outdated | — |
-| **Over** | Dead trend | Forbidden: reputational risk | — |
-
-> **Rule:** It is better to skip a trend than to be late. Emerging/Rising = green zone. Peak = with caution. Falling = no.
-
-## Brand Fit — does the trend match the brand?
-
-Before using a trend — verify it against 5 criteria:
-
-| Criterion | Question | 🟢 Fits | 🔴 Doesn't fit |
-|-----------|----------|---------|----------------|
-| **Values** | Is the trend compatible with brand values? | Productivity trend → Efficiency brand | "Quiet quitting" trend → HR platform brand |
-| **Audience** | Does our persona engage in this trend? | GenZ + TikTok trend → Our persona is GenZ | B2B CEO + TikTok dance → Mismatch |
-| **Platform**| Is the trend on our priority platform? | Reels trend → We are active on Instagram | TikTok trend → We don't have TikTok |
-| **Tone** | Is the trend compatible with brand ToV? | Humorous trend → Brand has playful tone | Meme trend → Serious B2B brand |
-| **Adaptability**| Can the product/topic be organically integrated? | Organizing trend → Our product is a planner | Food trend → We sell SaaS |
-
-**Scoring:** 5/5 🟢 = mandatory. 4/5 = yes, with adaptation. 3/5 = proceed with caution. ≤ 2/5 = skip.
-
-## Protocol
-
-### Step 1 — Preparation
-1. Define niche, platforms, persona.
-2. Determine the monitoring period (7/14/30 days).
-3. Select the monitoring tools per platform.
-
-### Step 2 — Trend Gathering
-1. For each platform — check trending sections, hashtags, Explore/For You.
-2. For cross-platform tools — review Google Trends, BuzzSumo, Exploding Topics.
-3. Check what competitors are using.
-4. Record each trend: name, type, platform, lifecycle phase.
-
-### Step 3 — Classification
-For each trend:
-1. Identify the **type** (audio, format, thematic, visual, challenge, meme, seasonal).
-2. Determine the **phase** (Emerging → Rising → Peak → Falling → Over).
-3. Evaluate the **metrics** (views, engagement, frequency of use).
-
-### Step 4 — Brand Fit
-For trends in Emerging / Rising / Peak phases:
-1. Run through the **5 brand fit criteria**.
-2. Calculate the score.
-3. Filter out trends ≤ 2/5.
-
-### Step 5 — Reaction Speed
-For trends that passed the brand fit:
-1. Determine the **window of opportunity** — time available for adaptation.
-2. Prioritize: 24-48 hours = urgent, 3-7 days = planned, 1+ week = to calendar.
-
-### Step 6 — Adaptation
-For each recommended trend — create a specific adaptation plan:
-1. **Format** — how to present it (reel, carousel, post, thread).
-2. **Angle** — how to tie the trend to our topic/product.
-3. **Hook** — how to start (trend = attention, brand = value).
-4. **CTA** — where to direct attention.
-
-### Step 7 — Seasonal and Planned
-1. Record **upcoming seasonal trends** (holidays, events).
-2. Add them to `$content-calendar` in advance (2-4 weeks ahead).
-
-## Validation (Quality Gate)
-
-Trend research is complete if:
-
-- [ ] Platforms are monitored (trending sections, tools)
-- [ ] Trends are classified by type and lifecycle phase
-- [ ] Brand fit is assessed for each trend (5 criteria)
-- [ ] Trends with a score ≤ 2/5 are discarded
-- [ ] Reaction speed is defined (urgent / planned / to calendar)
-- [ ] A specific adaptation plan (format, angle, hook) exists for recommendations
-- [ ] Fading trends are marked (do not use)
-- [ ] Seasonal trends are logged for the calendar
-
-## Handoff
-
-| Consumer | How it is used |
-|----------|----------------|
-| `$content-calendar` | Trends → situational slots in the calendar + seasonal in advance |
-| `$content-brief` | A specific trend → brief for a content piece |
-| `$social-media-formats`| Adaptation format for the trend per platform |
-| `$headline-formulas` | Trend acts as a hook for the headline |
-| Copywriter (agent) | Adaptation plan → text writing |
-| `$topic-research` | Thematic trends → deep dives |
-
-When transferring — use `$handoff` with the recommended trends and their adaptation plans.
-
-## Integration with other skills
-
-| Skill | Interaction |
-|-------|-------------|
-| `$content-calendar` | **Consumer:** trends become situational and seasonal slots |
-| `$content-brief` | **Consumer:** specific trend becomes a brief |
-| `$competitor-content-analysis`| **Source:** shows trends competitors use |
-| `$platform-strategy` | **Source:** defines platforms to monitor |
-| `$audience-analysis` | **Source:** specifies what resonates with the audience |
-| `$brand-guidelines` | **Source:** criteria for brand fit assessment |
-| `$topic-research` | **Complement:** trend = what’s trending, topic = deep facts |
-
-## Anti-patterns
-
-| Mistake | Why it's bad | How to do it right |
-|---------|--------------|--------------------|
-| Being late to a trend | Falling/Over trend = looking outdated | Monitor regularly, react to Emerging/Rising |
-| Trend for trend's sake | Brand disconnected from trend — audience is confused | Brand fit ≥ 3/5, organic connection |
-| Serious brand + meme trend| Tone mismatch → cringe | Ensure Tone fit via brand fit criteria |
-| Only one type of trend | e.g. all reels look identical | Combine types: audio, format, thematic |
-| No adaptation (copying) | "Just like everyone else" — no unique brand value | Trend = format, brand = content & angle |
-| Ignoring seasonal trends | Everyone wishes a Happy New Year, while the brand is silent | Plan seasonal content 2-4 weeks ahead |
-| Monitoring once a month | Trends live for 3-14 days — monthly is too slow | Monitor at least once a week |
-| Using controversial trends| Reputational risk | Brand fit: values + tone. When in doubt, skip |
-
-## Output Template
-
-```markdown
-### Trend Analysis — [Niche / Theme]
-
-**Period:** [date from] — [date to]
-**Platforms:** [list]
-**Persona:** [from $audience-analysis]
-**Tools Used:** [what was used for monitoring]
-
----
-
-#### Active Trends (Emerging / Rising)
-
-| # | Trend | Type | Phase | Platform | Brand Fit (1-5) | Reaction Speed | Metric |
-|---|-------|------|-------|----------|:---------------:|----------------|--------|
-| 1 | [name] | [audio/format/theme/...] | Rising | [platform] | [N]/5 | 24-48h / 3-7d | [views / ER / frequency] |
-| 2 | [name] | [type] | Emerging | [platform] | [N]/5 | [timeframe] | [metric] |
-| 3 | [name] | [type] | Peak | [platform] | [N]/5 | [timeframe] | [metric] |
-
----
-
-#### Brand Fit (details for top-3)
-
-**Trend #1: [name]**
-| Criterion | Score | Justification |
-|-----------|:-----:|---------------|
-| Values | 🟢/🔴 | [explanation] |
-| Audience | 🟢/🔴 | [explanation] |
-| Platform | 🟢/🔴 | [explanation] |
-| Tone | 🟢/🔴 | [explanation] |
-| Adaptability | 🟢/🔴 | [explanation] |
-| **Total** | **[N]/5** | |
-
----
-
-#### Adaptation Plans (Recommended)
-
-| # | Trend | Format | Angle (Brand connection) | Hook | CTA | Deadline |
-|---|-------|--------|--------------------------|------|-----|----------|
-| 1 | [trend] | [reel/carousel/post] | [our theme via the trend] | [first words/seconds] | [action] | [date] |
-| 2 | [trend] | [format] | [angle] | [hook] | [CTA] | [date] |
-
----
-
-#### Fading Trends (Falling / Over) — DO NOT USE
-
-| Trend | Phase | Why not to use |
-|-------|-------|----------------|
-| [trend] | Falling | Peaked on [date], engagement dropping |
-| [trend] | Over | Dead, will look outdated |
-
----
-
-#### Seasonal Trends (Upcoming 4-8 weeks)
-
-| Date | Event / Trend | Type | Recommendation | Add to Calendar |
-|------|---------------|------|----------------|-----------------|
-| [date] | [holiday/event] | Seasonal | [how to use it] | [N] weeks ahead |
-
----
-
-#### Top Hashtags (Trending)
-
-| Hashtag | Platform | Reach / Volume | Phase | Brand Fit |
-|---------|----------|----------------|-------|:---------:|
-| #[hashtag]| [platform] | [number] | [Rising/Peak] | [✅/❌] |
-
----
-
-**Summary:**
-- Recommended for use: [N] trends
-- Demand urgent reaction (24-48h): [N]
-- For planned slots (3-7 days): [N]
-- For calendar (seasonal): [N]
-- Discarded (low brand fit / fading): [N]
-
-**→ Next Step:** → `$content-calendar` (situational slots) / `$content-brief` (brief for trend content) / Copywriter
-```
+---
+name: trend-research
+description: Trend Research — types, monitoring tools, brand fit, reaction speed, brand adaptation
+---
+# Trend Research
+
+## When to Use
+- When **planning content** — integrating trends into the `$content-calendar`.
+- When **creating situational content** — a trend happening right now that needs a fast reaction.
+- For **regular monitoring** — weekly scans of the trend landscape.
+- When **expanding to a new platform** — understanding what works over there right now.
+
+## Input
+
+| Field | Required | Description |
+|-------|:--------:|-------------|
+| Niche / Theme | ✅ | The industry area to monitor for trends |
+| Platforms | ✅ | From `$platform-strategy` — where to monitor |
+| Audience Persona | ✅ | From `$audience-analysis` — what resonates with the audience |
+| Brand Guidelines | ✅ | From `$brand-guidelines` — for assessing brand fit |
+| Period | ⬚ | 7 / 14 / 30 days (default 14) |
+| Competitors | ⬚ | From `$competitor-content-analysis` — which trends competitors are using |
+
+> If the niche is missing — **request it**. A "general" trend doesn't exist — trends are niche-specific.
+
+## Trend Types
+
+| Type | Description | Example | Lifespan |
+|------|-------------|---------|----------|
+| **Audio / Sound** | Viral audio, music, meme sound | Trending sound in TikTok/Reels | 3-14 days |
+| **Format** | New content type / delivery style| Photo dumps, "POV:", text-on-screen templates | 2-8 weeks |
+| **Thematic** | Hot topic, discussion, news | AI hype, "quiet quitting", market crash | 1-4 weeks |
+| **Visual** | Style, filter, aesthetic | AI portraits, film grain, Y2K aesthetic | 4-12 weeks |
+| **Challenge** | Challenges, marathons | Ice bucket, flip the switch, transition trends | 1-3 weeks |
+| **Meme** | Viral meme template / format | Distracted boyfriend, "Nobody: ...", Drake | 3-14 days |
+| **Seasonal** | Tied to time of year, holidays | Back to school, Black Friday, Christmas | Predictable, annual |
+
+## Monitoring Tools
+
+### By Platform
+
+| Platform | Tools | What to monitor |
+|----------|-------|-----------------|
+| **TikTok** | TikTok Creative Center, Trending tab, For You Page | Trending sounds, hashtags, effects, creators |
+| **Instagram** | Reels tab, Explore, hashtag search | Trending reels audio, format trends, aesthetic shifts |
+| **YouTube** | YouTube Trending, vidIQ, TubeBuddy | Trending topics, thumbnail styles, Shorts trends |
+| **LinkedIn** | LinkedIn News, trending posts, newsletter tab | Professional topics, format trends (carousel, polls) |
+| **Twitter/X** | Trending tab, Explore, Tweetdeck/X Pro | Real-time topics, viral threads, memes |
+| **Telegram** | TGStat, competitor and thought leader channels | Viral posts, forwarded content |
+
+### Cross-Platform
+
+| Tool | What it displays | When to use |
+|------|------------------|-------------|
+| **Google Trends**| Search interest for a topic, seasonality, geo | Thematic trends, seasonality |
+| **Exploding Topics**| Emerging trends before mainstream | Early trend detection |
+| **SparkToro** | What the audience reads, listens to, follows | Understanding audience interests |
+| **BuzzSumo** | The most viral content around a topic | Seeing what has already worked |
+| **Reddit** | What is being discussed in communities | Grass-roots trends, opinions |
+
+## Trend Lifecycle
+
+```
+Popularity
+     │
+     │              ╱ Mainstream
+     │             ╱  (everyone uses it)
+     │            ╱
+     │           ╱ Growth
+     │          ╱  (picking up)
+     │         ╱
+     │        ╱
+     │  Early╱                    ╲ Decline
+     │      ╱                      ╲ (fading)
+     │     ╱                        ╲
+     │    ╱                          ╲ Dead
+     └──╱────────────────────────────────── Time
+     Emerging   Rising   Peak   Falling   Over
+```
+
+| Phase | Description | Brand Action | Reaction Speed |
+|-------|-------------|--------------|----------------|
+| **Emerging** | Seen with innovators, no mass adoption yet | Ideal: be early, high engagement | 24-48 hours |
+| **Rising** | Growing, early adopters are using it | Good: not oversaturated yet | 3-7 days |
+| **Peak** | Mainstream, everyone is doing it | Okay: if you have a unique angle. No angle = noise | 1-3 days (or skip) |
+| **Falling** | Peak has passed, engagement dropping | Not recommended: looks outdated | — |
+| **Over** | Dead trend | Forbidden: reputational risk | — |
+
+> **Rule:** It is better to skip a trend than to be late. Emerging/Rising = green zone. Peak = with caution. Falling = no.
+
+## Brand Fit — does the trend match the brand?
+
+Before using a trend — verify it against 5 criteria:
+
+| Criterion | Question | 🟢 Fits | 🔴 Doesn't fit |
+|-----------|----------|---------|----------------|
+| **Values** | Is the trend compatible with brand values? | Productivity trend → Efficiency brand | "Quiet quitting" trend → HR platform brand |
+| **Audience** | Does our persona engage in this trend? | GenZ + TikTok trend → Our persona is GenZ | B2B CEO + TikTok dance → Mismatch |
+| **Platform**| Is the trend on our priority platform? | Reels trend → We are active on Instagram | TikTok trend → We don't have TikTok |
+| **Tone** | Is the trend compatible with brand ToV? | Humorous trend → Brand has playful tone | Meme trend → Serious B2B brand |
+| **Adaptability**| Can the product/topic be organically integrated? | Organizing trend → Our product is a planner | Food trend → We sell SaaS |
+
+**Scoring:** 5/5 🟢 = mandatory. 4/5 = yes, with adaptation. 3/5 = proceed with caution. ≤ 2/5 = skip.
+
+## Protocol
+
+### Step 1 — Preparation
+1. Define niche, platforms, persona.
+2. Determine the monitoring period (7/14/30 days).
+3. Select the monitoring tools per platform.
+
+### Step 2 — Trend Gathering
+1. For each platform — check trending sections, hashtags, Explore/For You.
+2. For cross-platform tools — review Google Trends, BuzzSumo, Exploding Topics.
+3. Check what competitors are using.
+4. Record each trend: name, type, platform, lifecycle phase.
+
+### Step 3 — Classification
+For each trend:
+1. Identify the **type** (audio, format, thematic, visual, challenge, meme, seasonal).
+2. Determine the **phase** (Emerging → Rising → Peak → Falling → Over).
+3. Evaluate the **metrics** (views, engagement, frequency of use).
+
+### Step 4 — Brand Fit
+For trends in Emerging / Rising / Peak phases:
+1. Run through the **5 brand fit criteria**.
+2. Calculate the score.
+3. Filter out trends ≤ 2/5.
+
+### Step 5 — Reaction Speed
+For trends that passed the brand fit:
+1. Determine the **window of opportunity** — time available for adaptation.
+2. Prioritize: 24-48 hours = urgent, 3-7 days = planned, 1+ week = to calendar.
+
+### Step 6 — Adaptation
+For each recommended trend — create a specific adaptation plan:
+1. **Format** — how to present it (reel, carousel, post, thread).
+2. **Angle** — how to tie the trend to our topic/product.
+3. **Hook** — how to start (trend = attention, brand = value).
+4. **CTA** — where to direct attention.
+
+### Step 7 — Seasonal and Planned
+1. Record **upcoming seasonal trends** (holidays, events).
+2. Add them to `$content-calendar` in advance (2-4 weeks ahead).
+
+## Validation (Quality Gate)
+
+Trend research is complete if:
+
+- [ ] Platforms are monitored (trending sections, tools)
+- [ ] Trends are classified by type and lifecycle phase
+- [ ] Brand fit is assessed for each trend (5 criteria)
+- [ ] Trends with a score ≤ 2/5 are discarded
+- [ ] Reaction speed is defined (urgent / planned / to calendar)
+- [ ] A specific adaptation plan (format, angle, hook) exists for recommendations
+- [ ] Fading trends are marked (do not use)
+- [ ] Seasonal trends are logged for the calendar
+
+## Handoff
+
+| Consumer | How it is used |
+|----------|----------------|
+| `$content-calendar` | Trends → situational slots in the calendar + seasonal in advance |
+| `$content-brief` | A specific trend → brief for a content piece |
+| `$social-media-formats`| Adaptation format for the trend per platform |
+| `$headline-formulas` | Trend acts as a hook for the headline |
+| Copywriter (agent) | Adaptation plan → text writing |
+| `$topic-research` | Thematic trends → deep dives |
+
+When transferring — use `$handoff` with the recommended trends and their adaptation plans.
+
+## Integration with other skills
+
+| Skill | Interaction |
+|-------|-------------|
+| `$content-calendar` | **Consumer:** trends become situational and seasonal slots |
+| `$content-brief` | **Consumer:** specific trend becomes a brief |
+| `$competitor-content-analysis`| **Source:** shows trends competitors use |
+| `$platform-strategy` | **Source:** defines platforms to monitor |
+| `$audience-analysis` | **Source:** specifies what resonates with the audience |
+| `$brand-guidelines` | **Source:** criteria for brand fit assessment |
+| `$topic-research` | **Complement:** trend = what’s trending, topic = deep facts |
+
+## Anti-patterns
+
+| Mistake | Why it's bad | How to do it right |
+|---------|--------------|--------------------|
+| Being late to a trend | Falling/Over trend = looking outdated | Monitor regularly, react to Emerging/Rising |
+| Trend for trend's sake | Brand disconnected from trend — audience is confused | Brand fit ≥ 3/5, organic connection |
+| Serious brand + meme trend| Tone mismatch → cringe | Ensure Tone fit via brand fit criteria |
+| Only one type of trend | e.g. all reels look identical | Combine types: audio, format, thematic |
+| No adaptation (copying) | "Just like everyone else" — no unique brand value | Trend = format, brand = content & angle |
+| Ignoring seasonal trends | Everyone wishes a Happy New Year, while the brand is silent | Plan seasonal content 2-4 weeks ahead |
+| Monitoring once a month | Trends live for 3-14 days — monthly is too slow | Monitor at least once a week |
+| Using controversial trends| Reputational risk | Brand fit: values + tone. When in doubt, skip |
+
+## Output Template
+
+```markdown
+### Trend Analysis — [Niche / Theme]
+
+**Period:** [date from] — [date to]
+**Platforms:** [list]
+**Persona:** [from $audience-analysis]
+**Tools Used:** [what was used for monitoring]
+
+---
+
+#### Active Trends (Emerging / Rising)
+
+| # | Trend | Type | Phase | Platform | Brand Fit (1-5) | Reaction Speed | Metric |
+|---|-------|------|-------|----------|:---------------:|----------------|--------|
+| 1 | [name] | [audio/format/theme/...] | Rising | [platform] | [N]/5 | 24-48h / 3-7d | [views / ER / frequency] |
+| 2 | [name] | [type] | Emerging | [platform] | [N]/5 | [timeframe] | [metric] |
+| 3 | [name] | [type] | Peak | [platform] | [N]/5 | [timeframe] | [metric] |
+
+---
+
+#### Brand Fit (details for top-3)
+
+**Trend #1: [name]**
+| Criterion | Score | Justification |
+|-----------|:-----:|---------------|
+| Values | 🟢/🔴 | [explanation] |
+| Audience | 🟢/🔴 | [explanation] |
+| Platform | 🟢/🔴 | [explanation] |
+| Tone | 🟢/🔴 | [explanation] |
+| Adaptability | 🟢/🔴 | [explanation] |
+| **Total** | **[N]/5** | |
+
+---
+
+#### Adaptation Plans (Recommended)
+
+| # | Trend | Format | Angle (Brand connection) | Hook | CTA | Deadline |
+|---|-------|--------|--------------------------|------|-----|----------|
+| 1 | [trend] | [reel/carousel/post] | [our theme via the trend] | [first words/seconds] | [action] | [date] |
+| 2 | [trend] | [format] | [angle] | [hook] | [CTA] | [date] |
+
+---
+
+#### Fading Trends (Falling / Over) — DO NOT USE
+
+| Trend | Phase | Why not to use |
+|-------|-------|----------------|
+| [trend] | Falling | Peaked on [date], engagement dropping |
+| [trend] | Over | Dead, will look outdated |
+
+---
+
+#### Seasonal Trends (Upcoming 4-8 weeks)
+
+| Date | Event / Trend | Type | Recommendation | Add to Calendar |
+|------|---------------|------|----------------|-----------------|
+| [date] | [holiday/event] | Seasonal | [how to use it] | [N] weeks ahead |
+
+---
+
+#### Top Hashtags (Trending)
+
+| Hashtag | Platform | Reach / Volume | Phase | Brand Fit |
+|---------|----------|----------------|-------|:---------:|
+| #[hashtag]| [platform] | [number] | [Rising/Peak] | [✅/❌] |
+
+---
+
+**Summary:**
+- Recommended for use: [N] trends
+- Demand urgent reaction (24-48h): [N]
+- For planned slots (3-7 days): [N]
+- For calendar (seasonal): [N]
+- Discarded (low brand fit / fading): [N]
+
+**→ Next Step:** → `$content-calendar` (situational slots) / `$content-brief` (brief for trend content) / Copywriter
+```