code-ai-installer 3.0.0 → 4.0.0

package/domains/content/locales/en/.agents/skills/platform-strategy/SKILL.md

@@ -1,277 +1,277 @@
----
-name: platform-strategy
-description: Platform Strategy — channel selection, funnel, paid/organic, resource estimation, growth roadmap, metrics with benchmarks
----
-# Platform Strategy
-
-## When to Use
-- At the **start of content strategy** — after `$audience-analysis`, before `$content-calendar`.
-- When **scaling** — adding new platforms to existing ones.
-- When **revising strategy** — metrics are not met, rebalancing is needed.
-- With **limited resources** — choosing where to focus and what to abandon.
-
-## Input
-
-| Field | Required | Description |
-|------|:-----------:|----------|
-| Target Audience Personas | ✅ | From `$audience-analysis` — who, where they spend time, platform preferences |
-| Business Goals | ✅ | Awareness / leads / sales / community — what is the priority |
-| Budget | ✅ | $0 (organic only) / specific amount (paid + organic). Impacts the strategy |
-| Content Resources | ✅ | How many content units per week can realistically be produced (1 person vs team) |
-| Current Channels | ⬚ | Where there is already presence, audience, metrics |
-| `$competitor-content-analysis` Result | ⬚ | Where competitors are, where the gaps are |
-| Geo | ⬚ | Target markets (impacts choice: WeChat vs Instagram, VK vs Telegram) |
-
-> If budget and resources are not specified — **request them**. A strategy of "5 platforms × 5 posts/week" without resources is unrealistic.
-
-## Platforms and Their Characteristics
-
-| Platform | Strength | Funnel | Audience (General) | Organic Potential (2025-2026) |
-|-----------|----------------|---------|-------------------|-----------------------------------|
-| **Instagram** | Visual content, brand awareness, community | TOFU / MOFU | 18-44, B2C, lifestyle | Medium (Reels > Feed) |
-| **TikTok** | Virality, reach, young audience | TOFU | 16-34, B2C | High |
-| **LinkedIn** | B2B, expertise, networking | MOFU / BOFU | 25-55, B2B, professionals | High (Text > Video) |
-| **Telegram** | Loyal audience, content depth | MOFU / BOFU | 18-45, tech-savvy, CIS | High |
-| **YouTube** | Long-form content, SEO, evergreen | TOFU / MOFU | 18-54, all | Medium (requires production) |
-| **Twitter/X** | News, opinions, real-time | TOFU | 20-45, tech, media | Low (algorithm unpredictable) |
-| **Email** | Conversion, retention, personalization | MOFU / BOFU | Subscribers (any age) | High (owned base) |
-| **Blog / SEO** | Search traffic, evergreen | TOFU / MOFU | Depends on niche | High (long-term) |
-| **Pinterest** | Visual search, evergreen | TOFU | 25-44, women (70%) | Medium |
-
-## Protocol
-
-### Step 1 — Audience → Platforms
-1. For each persona from `$audience-analysis` — determine where they spend time (platform preferences).
-2. Match with the platforms table.
-3. List **all potential platforms** (long list).
-
-### Step 2 — Filtering by Goals and Funnel
-1. For each business goal — determine the funnel stage:
-   - Awareness → TOFU platforms (Instagram, TikTok, YouTube, Blog).
-   - Leads → MOFU/BOFU (LinkedIn, Telegram, Email).
-   - Sales → BOFU (Email, Telegram, retargeting).
-   - Community → MOFU (Telegram, Discord, groups).
-2. Filter out platforms that do not match the goals.
-
-### Step 3 — Resource Estimation
-1. Determine **content capacity**: how many content units can realistically be produced per week.
-2. Estimate the requirements of each platform:
-
-| Platform | Minimum Frequency | Effort per Unit | Required Content/Week |
-|-----------|--------------------|--------------------|------------------------|
-| Instagram | 3-5/week | Medium (text + visual) | 3-5 |
-| TikTok | 3-7/week | Medium (video) | 3-7 |
-| LinkedIn | 2-3/week | Medium (text) | 2-3 |
-| Telegram | 3-5/week | Low (text) | 3-5 |
-| YouTube | 1-2/week | High (video production) | 1-2 |
-| Email | 1-2/week | Medium | 1-2 |
-| Blog | 1-2/month | High (longread + SEO) | 0.25-0.5 |
-
-3. **Rule:** Total content/week across all platforms ≤ content capacity. If not enough — reduce platforms.
-
-### Step 4 — Prioritization
-Rank platforms by 4 criteria (1-5 points):
-
-| Criterion | Description |
-|----------|----------|
-| **Audience** | Is our target audience present there? (from `$audience-analysis`) |
-| **Goals** | Does the platform solve our business problem? |
-| **Competition** | Is there a gap left by competitors? (from `$competitor-content-analysis`) |
-| **Resource constraint** | Can we produce content at the required frequency? |
-
-Result:
-- **Priority 1 (Core):** 1-2 platforms — main focus, maximum resources.
-- **Priority 2 (Growth):** 1-2 platforms — development, moderate resources.
-- **Priority 3 (Experimental):** 0-1 platform — test, minimum resources.
-- **Postponed:** the rest — not now, return to them when resources grow.
-
-### Step 5 — Strategy per Platform
-For each selected platform:
-1. **Role in funnel** — TOFU / MOFU / BOFU.
-2. **Formats** — which content types (reels, posts, carousels, video, articles).
-3. **Frequency** — publications/week.
-4. **Best time** — based on platform data or `$audience-analysis`.
-5. **Tone** — adapting ToV for the platform (LinkedIn is more formal than Instagram).
-6. **Paid / Organic** — promotion strategy.
-
-### Step 6 — Paid vs Organic
-For each priority platform:
-
-| Type | When | Budget | Goal |
-|-----|-------|--------|------|
-| **Organic** | Always — foundational content | $0 | Awareness, engagement, community |
-| **Paid boost** | Best organic posts | 10-20% of budget | Scaling what already works |
-| **Paid ads** | Specific campaigns | 80-90% of budget | Leads, conversions, retargeting |
-
-> If budget = $0: organic only. Focus on 1-2 platforms with maximum organic potential.
-
-### Step 7 — Cross-posting
-1. Determine **content core**: the main platform where the original is created.
-2. Determine **adaptations**: what and how to change for other platforms.
-
-| Original → Adaptation | What Changes |
-|-----------------------|-------------|
-| Instagram Reel → TikTok | Remove watermark, adapt caption |
-| Instagram Carousel → LinkedIn | Make text post + PDF carousel |
-| Blog → Telegram | Summary of key points |
-| YouTube → Instagram Reels | Cut best moments (≤ 60 sec) |
-| Email → Telegram | Adapt format, remove HTML |
-
-3. **Rule:** Cross-posting ≠ copy-pasting. Each platform requires adaptation.
-
-### Step 8 — Growth Roadmap
-Phased plan by quarters:
-
-| Phase | Period | Platforms | Focus |
-|------|--------|-----------|-------|
-| **Launch** | Q1 | 1-2 Core platforms | Gather initial audience, find working formats |
-| **Grow** | Q2 | Core + 1 Growth | Scale what works. Test a new platform |
-| **Scale** | Q3-Q4 | Core + Growth + Experimental | Optimize, add paid, automate cross-posting |
-
-> Roadmap is adapted based on metrics from each quarter.
-
-## Metrics and Benchmarks
-
-| Platform | Key Metric | Benchmark (Average) | Good | What it Measures |
-|-----------|-----------------|--------------------|---------|--------------| 
-| **Instagram** | ER (Engagement Rate) | 1-3% | > 3% | Engagement |
-| **Instagram** | Reach Rate | 10-20% of followers | > 30% | Reach |
-| **TikTok** | Views / Followers | 10-30% | > 50% | Virality |
-| **LinkedIn** | Impressions / Followers | 5-15% | > 20% | Reach |
-| **Telegram** | Views / Subscribers | 30-50% | > 60% | Readthrough |
-| **YouTube** | CTR thumbnail | 2-5% | > 5% | Clickability |
-| **YouTube** | Avg view duration | 40-50% | > 50% | Retention |
-| **Email** | Open Rate | 20-25% | > 30% | Deliverability + subject |
-| **Email** | CTR | 2-3% | > 5% | Conversion |
-| **Blog** | Organic traffic / month | Depends on niche | 10-20% MoM growth | SEO growth |
-
-## Validation (Quality Gate)
-
-The strategy is considered ready if:
-
-- [ ] Personas are matched with platforms (where the audience spends time)
-- [ ] Platforms are prioritized (Core / Growth / Experimental / Postponed)
-- [ ] Total frequency ≤ content capacity (realism)
-- [ ] For each platform: role in funnel, formats, frequency, time
-- [ ] Paid/Organic strategy is defined (accounting for budget)
-- [ ] Cross-posting is planned (what to adapt, no copy-pasting)
-- [ ] Metrics and target values are locked in
-- [ ] Growth roadmap defined (phases, quarterly plan)
-- [ ] No platforms without justification (each has a reason why it's there)
-- [ ] Approved by user
-
-## Handoff
-
-The result of this skill is input for:
-
-| Consumer | How it Uses it |
-|-------------|---------------|
-| `$content-calendar` | **Main consumer:** platforms, frequency, formats → publication plan |
-| `$content-brief` | Platform + format for a specific piece of content |
-| `$audience-analysis` | Feedback loop: if target audience is not on the platform — review |
-| `$platform-compliance` | Platform requirements → compliance check |
-| `$platform-visual-specs` | Visual specs for each platform |
-| `$tone-of-voice` | Tone adaptation per platform |
-| `$cta-optimization` | CTA format depends on the platform |
-
-When handing off — use `$handoff` attaching the strategy and prioritization.
-
-## Integration with Other Skills
-
-| Skill | Interaction |
-|------|----------------|
-| `$audience-analysis` | **Source:** personas → where they are → platform selection |
-| `$competitor-content-analysis` | **Source:** where competitors are, where gaps are |
-| `$content-calendar` | **Consumer:** platforms + frequency → calendar |
-| `$platform-compliance` | **Consumer:** platform rules |
-| `$platform-visual-specs` | **Consumer:** visual specs |
-| `$brand-guidelines` | **Source:** ToV → tone adaptation across platforms |
-
-## Anti-patterns
-
-| Mistake | Why it's Bad | How to do it Right |
-|--------|-------------|---------------|
-| 5+ platforms without resources | Spread too thin, 0 results | Better to do 2 platforms well than 5 poorly |
-| All platforms = TOFU | No conversion, only reach | At least 1 MOFU/BOFU platform (email, Telegram) |
-| Cross-posting = copy-paste | Watermarks, unadapted format, penalty | Each platform = adaptation |
-| No budget context | Strategy with paid for a $0 budget | Explicitly state paid/organic for each platform |
-| Frequency without resources | "7 posts/week" → burnout in 2 weeks | Frequency ≤ real content capacity |
-| Choosing platform "because it's trendy" | Audience isn't on TikTok, but everyone says to post | Data-driven choice: Audience + Goals + Resources |
-| Same tone everywhere | LinkedIn tone on TikTok = unnatural | Adapt ToV to the platform |
-| No roadmap | Attempting to launch everything at once | Phased growth: Launch → Grow → Scale |
-
-## Output Template
-
-```
-### Platform Strategy — [Brand / Campaign]
-
-**Business Goals:** [awareness / leads / sales / community]
-**Budget:** [$0 organic only / $X/month paid + organic]
-**Content Capacity:** [N units/week]
-**Personas:** [list from $audience-analysis]
-
----
-
-#### Platform Prioritization
-
-| Platform | Priority | Audience | Goals | Competition | Resources | Score |
-|-----------|-----------|-----------|------|-------------|---------|-------|
-| [platform] | Core | [persona] | [5] | [4] | [4] | [17/20] |
-| [platform] | Growth | [persona] | [4] | [3] | [3] | [13/20] |
-| [platform] | Experimental | [persona] | [3] | [4] | [2] | [12/20] |
-| [platform] | Postponed | [persona] | [2] | [2] | [1] | [7/20] |
-
----
-
-#### Strategy per Platform
-
-| Platform | Priority | Funnel | Formats | Frequency | Time | Tone | Paid/Organic |
-|-----------|-----------|---------|---------|---------|-------|-----|-------------|
-| [platform] | Core | TOFU | [formats] | [N/week] | [HH:MM] | [tone] | [organic + boost] |
-| [platform] | Core | MOFU/BOFU | [formats] | [N/week] | [HH:MM] | [tone] | [organic] |
-| [platform] | Growth | TOFU | [formats] | [N/week] | [HH:MM] | [tone] | [organic] |
-
-**Total:** [N] units/week ≤ content capacity [M] ✅/⚠️
-
----
-
-#### Cross-posting
-
-| Original (platform) | Adaptation (platform) | What Changes |
-|---------------------|----------------------|-------------|
-| [Core platform] | [Growth platform] | [format, size, CTA] |
-
----
-
-#### Paid Strategy (if budget > $0)
-
-| Type | Platform | Budget | Goal | Format |
-|-----|-----------|--------|------|--------|
-| Boost | [platform] | [$/month] | Scaling best posts | Organic → boost |
-| Ads | [platform] | [$/month] | [leads / conversions] | [ad format] |
-
----
-
-#### Metrics and Goals
-
-| Platform | Metric | Current | Goal (3 months) | Goal (6 months) |
-|-----------|---------|---------|-------------|-------------|
-| [platform] | [ER / Reach / Views] | [N or "new"] | [target] | [target] |
-| [platform] | [metric] | [N] | [target] | [target] |
-
----
-
-#### Growth Roadmap
-
-| Phase | Period | Platforms | Focus | Transition Criteria |
-|------|--------|-----------|-------|-------------------|
-| Launch | [Q1] | [Core 1-2] | Build audience, find working formats | [metric achieved] |
-| Grow | [Q2] | [Core + Growth] | Scale, test new platform | [metric achieved] |
-| Scale | [Q3-Q4] | [All priority] | Optimize, paid, automate | Strategy review |
-
----
-
-**Main Platform:** [platform] — [justification in 1-2 sentences]
-
-**→ Next step:** pass to `$content-calendar` for content planning
-```
+---
+name: platform-strategy
+description: Platform Strategy — channel selection, funnel, paid/organic, resource estimation, growth roadmap, metrics with benchmarks
+---
+# Platform Strategy
+
+## When to Use
+- At the **start of content strategy** — after `$audience-analysis`, before `$content-calendar`.
+- When **scaling** — adding new platforms to existing ones.
+- When **revising strategy** — metrics are not met, rebalancing is needed.
+- With **limited resources** — choosing where to focus and what to abandon.
+
+## Input
+
+| Field | Required | Description |
+|------|:-----------:|----------|
+| Target Audience Personas | ✅ | From `$audience-analysis` — who, where they spend time, platform preferences |
+| Business Goals | ✅ | Awareness / leads / sales / community — what is the priority |
+| Budget | ✅ | $0 (organic only) / specific amount (paid + organic). Impacts the strategy |
+| Content Resources | ✅ | How many content units per week can realistically be produced (1 person vs team) |
+| Current Channels | ⬚ | Where there is already presence, audience, metrics |
+| `$competitor-content-analysis` Result | ⬚ | Where competitors are, where the gaps are |
+| Geo | ⬚ | Target markets (impacts choice: WeChat vs Instagram, VK vs Telegram) |
+
+> If budget and resources are not specified — **request them**. A strategy of "5 platforms × 5 posts/week" without resources is unrealistic.
+
+## Platforms and Their Characteristics
+
+| Platform | Strength | Funnel | Audience (General) | Organic Potential (2025-2026) |
+|-----------|----------------|---------|-------------------|-----------------------------------|
+| **Instagram** | Visual content, brand awareness, community | TOFU / MOFU | 18-44, B2C, lifestyle | Medium (Reels > Feed) |
+| **TikTok** | Virality, reach, young audience | TOFU | 16-34, B2C | High |
+| **LinkedIn** | B2B, expertise, networking | MOFU / BOFU | 25-55, B2B, professionals | High (Text > Video) |
+| **Telegram** | Loyal audience, content depth | MOFU / BOFU | 18-45, tech-savvy, CIS | High |
+| **YouTube** | Long-form content, SEO, evergreen | TOFU / MOFU | 18-54, all | Medium (requires production) |
+| **Twitter/X** | News, opinions, real-time | TOFU | 20-45, tech, media | Low (algorithm unpredictable) |
+| **Email** | Conversion, retention, personalization | MOFU / BOFU | Subscribers (any age) | High (owned base) |
+| **Blog / SEO** | Search traffic, evergreen | TOFU / MOFU | Depends on niche | High (long-term) |
+| **Pinterest** | Visual search, evergreen | TOFU | 25-44, women (70%) | Medium |
+
+## Protocol
+
+### Step 1 — Audience → Platforms
+1. For each persona from `$audience-analysis` — determine where they spend time (platform preferences).
+2. Match with the platforms table.
+3. List **all potential platforms** (long list).
+
+### Step 2 — Filtering by Goals and Funnel
+1. For each business goal — determine the funnel stage:
+   - Awareness → TOFU platforms (Instagram, TikTok, YouTube, Blog).
+   - Leads → MOFU/BOFU (LinkedIn, Telegram, Email).
+   - Sales → BOFU (Email, Telegram, retargeting).
+   - Community → MOFU (Telegram, Discord, groups).
+2. Filter out platforms that do not match the goals.
+
+### Step 3 — Resource Estimation
+1. Determine **content capacity**: how many content units can realistically be produced per week.
+2. Estimate the requirements of each platform:
+
+| Platform | Minimum Frequency | Effort per Unit | Required Content/Week |
+|-----------|--------------------|--------------------|------------------------|
+| Instagram | 3-5/week | Medium (text + visual) | 3-5 |
+| TikTok | 3-7/week | Medium (video) | 3-7 |
+| LinkedIn | 2-3/week | Medium (text) | 2-3 |
+| Telegram | 3-5/week | Low (text) | 3-5 |
+| YouTube | 1-2/week | High (video production) | 1-2 |
+| Email | 1-2/week | Medium | 1-2 |
+| Blog | 1-2/month | High (longread + SEO) | 0.25-0.5 |
+
+3. **Rule:** Total content/week across all platforms ≤ content capacity. If not enough — reduce platforms.
+
+### Step 4 — Prioritization
+Rank platforms by 4 criteria (1-5 points):
+
+| Criterion | Description |
+|----------|----------|
+| **Audience** | Is our target audience present there? (from `$audience-analysis`) |
+| **Goals** | Does the platform solve our business problem? |
+| **Competition** | Is there a gap left by competitors? (from `$competitor-content-analysis`) |
+| **Resource constraint** | Can we produce content at the required frequency? |
+
+Result:
+- **Priority 1 (Core):** 1-2 platforms — main focus, maximum resources.
+- **Priority 2 (Growth):** 1-2 platforms — development, moderate resources.
+- **Priority 3 (Experimental):** 0-1 platform — test, minimum resources.
+- **Postponed:** the rest — not now, return to them when resources grow.
+
+### Step 5 — Strategy per Platform
+For each selected platform:
+1. **Role in funnel** — TOFU / MOFU / BOFU.
+2. **Formats** — which content types (reels, posts, carousels, video, articles).
+3. **Frequency** — publications/week.
+4. **Best time** — based on platform data or `$audience-analysis`.
+5. **Tone** — adapting ToV for the platform (LinkedIn is more formal than Instagram).
+6. **Paid / Organic** — promotion strategy.
+
+### Step 6 — Paid vs Organic
+For each priority platform:
+
+| Type | When | Budget | Goal |
+|-----|-------|--------|------|
+| **Organic** | Always — foundational content | $0 | Awareness, engagement, community |
+| **Paid boost** | Best organic posts | 10-20% of budget | Scaling what already works |
+| **Paid ads** | Specific campaigns | 80-90% of budget | Leads, conversions, retargeting |
+
+> If budget = $0: organic only. Focus on 1-2 platforms with maximum organic potential.
+
+### Step 7 — Cross-posting
+1. Determine **content core**: the main platform where the original is created.
+2. Determine **adaptations**: what and how to change for other platforms.
+
+| Original → Adaptation | What Changes |
+|-----------------------|-------------|
+| Instagram Reel → TikTok | Remove watermark, adapt caption |
+| Instagram Carousel → LinkedIn | Make text post + PDF carousel |
+| Blog → Telegram | Summary of key points |
+| YouTube → Instagram Reels | Cut best moments (≤ 60 sec) |
+| Email → Telegram | Adapt format, remove HTML |
+
+3. **Rule:** Cross-posting ≠ copy-pasting. Each platform requires adaptation.
+
+### Step 8 — Growth Roadmap
+Phased plan by quarters:
+
+| Phase | Period | Platforms | Focus |
+|------|--------|-----------|-------|
+| **Launch** | Q1 | 1-2 Core platforms | Gather initial audience, find working formats |
+| **Grow** | Q2 | Core + 1 Growth | Scale what works. Test a new platform |
+| **Scale** | Q3-Q4 | Core + Growth + Experimental | Optimize, add paid, automate cross-posting |
+
+> Roadmap is adapted based on metrics from each quarter.
+
+## Metrics and Benchmarks
+
+| Platform | Key Metric | Benchmark (Average) | Good | What it Measures |
+|-----------|-----------------|--------------------|---------|--------------| 
+| **Instagram** | ER (Engagement Rate) | 1-3% | > 3% | Engagement |
+| **Instagram** | Reach Rate | 10-20% of followers | > 30% | Reach |
+| **TikTok** | Views / Followers | 10-30% | > 50% | Virality |
+| **LinkedIn** | Impressions / Followers | 5-15% | > 20% | Reach |
+| **Telegram** | Views / Subscribers | 30-50% | > 60% | Readthrough |
+| **YouTube** | CTR thumbnail | 2-5% | > 5% | Clickability |
+| **YouTube** | Avg view duration | 40-50% | > 50% | Retention |
+| **Email** | Open Rate | 20-25% | > 30% | Deliverability + subject |
+| **Email** | CTR | 2-3% | > 5% | Conversion |
+| **Blog** | Organic traffic / month | Depends on niche | 10-20% MoM growth | SEO growth |
+
+## Validation (Quality Gate)
+
+The strategy is considered ready if:
+
+- [ ] Personas are matched with platforms (where the audience spends time)
+- [ ] Platforms are prioritized (Core / Growth / Experimental / Postponed)
+- [ ] Total frequency ≤ content capacity (realism)
+- [ ] For each platform: role in funnel, formats, frequency, time
+- [ ] Paid/Organic strategy is defined (accounting for budget)
+- [ ] Cross-posting is planned (what to adapt, no copy-pasting)
+- [ ] Metrics and target values are locked in
+- [ ] Growth roadmap defined (phases, quarterly plan)
+- [ ] No platforms without justification (each has a reason why it's there)
+- [ ] Approved by user
+
+## Handoff
+
+The result of this skill is input for:
+
+| Consumer | How it Uses it |
+|-------------|---------------|
+| `$content-calendar` | **Main consumer:** platforms, frequency, formats → publication plan |
+| `$content-brief` | Platform + format for a specific piece of content |
+| `$audience-analysis` | Feedback loop: if target audience is not on the platform — review |
+| `$platform-compliance` | Platform requirements → compliance check |
+| `$platform-visual-specs` | Visual specs for each platform |
+| `$tone-of-voice` | Tone adaptation per platform |
+| `$cta-optimization` | CTA format depends on the platform |
+
+When handing off — use `$handoff` attaching the strategy and prioritization.
+
+## Integration with Other Skills
+
+| Skill | Interaction |
+|------|----------------|
+| `$audience-analysis` | **Source:** personas → where they are → platform selection |
+| `$competitor-content-analysis` | **Source:** where competitors are, where gaps are |
+| `$content-calendar` | **Consumer:** platforms + frequency → calendar |
+| `$platform-compliance` | **Consumer:** platform rules |
+| `$platform-visual-specs` | **Consumer:** visual specs |
+| `$brand-guidelines` | **Source:** ToV → tone adaptation across platforms |
+
+## Anti-patterns
+
+| Mistake | Why it's Bad | How to do it Right |
+|--------|-------------|---------------|
+| 5+ platforms without resources | Spread too thin, 0 results | Better to do 2 platforms well than 5 poorly |
+| All platforms = TOFU | No conversion, only reach | At least 1 MOFU/BOFU platform (email, Telegram) |
+| Cross-posting = copy-paste | Watermarks, unadapted format, penalty | Each platform = adaptation |
+| No budget context | Strategy with paid for a $0 budget | Explicitly state paid/organic for each platform |
+| Frequency without resources | "7 posts/week" → burnout in 2 weeks | Frequency ≤ real content capacity |
+| Choosing platform "because it's trendy" | Audience isn't on TikTok, but everyone says to post | Data-driven choice: Audience + Goals + Resources |
+| Same tone everywhere | LinkedIn tone on TikTok = unnatural | Adapt ToV to the platform |
+| No roadmap | Attempting to launch everything at once | Phased growth: Launch → Grow → Scale |
+
+## Output Template
+
+```
+### Platform Strategy — [Brand / Campaign]
+
+**Business Goals:** [awareness / leads / sales / community]
+**Budget:** [$0 organic only / $X/month paid + organic]
+**Content Capacity:** [N units/week]
+**Personas:** [list from $audience-analysis]
+
+---
+
+#### Platform Prioritization
+
+| Platform | Priority | Audience | Goals | Competition | Resources | Score |
+|-----------|-----------|-----------|------|-------------|---------|-------|
+| [platform] | Core | [persona] | [5] | [4] | [4] | [17/20] |
+| [platform] | Growth | [persona] | [4] | [3] | [3] | [13/20] |
+| [platform] | Experimental | [persona] | [3] | [4] | [2] | [12/20] |
+| [platform] | Postponed | [persona] | [2] | [2] | [1] | [7/20] |
+
+---
+
+#### Strategy per Platform
+
+| Platform | Priority | Funnel | Formats | Frequency | Time | Tone | Paid/Organic |
+|-----------|-----------|---------|---------|---------|-------|-----|-------------|
+| [platform] | Core | TOFU | [formats] | [N/week] | [HH:MM] | [tone] | [organic + boost] |
+| [platform] | Core | MOFU/BOFU | [formats] | [N/week] | [HH:MM] | [tone] | [organic] |
+| [platform] | Growth | TOFU | [formats] | [N/week] | [HH:MM] | [tone] | [organic] |
+
+**Total:** [N] units/week ≤ content capacity [M] ✅/⚠️
+
+---
+
+#### Cross-posting
+
+| Original (platform) | Adaptation (platform) | What Changes |
+|---------------------|----------------------|-------------|
+| [Core platform] | [Growth platform] | [format, size, CTA] |
+
+---
+
+#### Paid Strategy (if budget > $0)
+
+| Type | Platform | Budget | Goal | Format |
+|-----|-----------|--------|------|--------|
+| Boost | [platform] | [$/month] | Scaling best posts | Organic → boost |
+| Ads | [platform] | [$/month] | [leads / conversions] | [ad format] |
+
+---
+
+#### Metrics and Goals
+
+| Platform | Metric | Current | Goal (3 months) | Goal (6 months) |
+|-----------|---------|---------|-------------|-------------|
+| [platform] | [ER / Reach / Views] | [N or "new"] | [target] | [target] |
+| [platform] | [metric] | [N] | [target] | [target] |
+
+---
+
+#### Growth Roadmap
+
+| Phase | Period | Platforms | Focus | Transition Criteria |
+|------|--------|-----------|-------|-------------------|
+| Launch | [Q1] | [Core 1-2] | Build audience, find working formats | [metric achieved] |
+| Grow | [Q2] | [Core + Growth] | Scale, test new platform | [metric achieved] |
+| Scale | [Q3-Q4] | [All priority] | Optimize, paid, automate | Strategy review |
+
+---
+
+**Main Platform:** [platform] — [justification in 1-2 sentences]
+
+**→ Next step:** pass to `$content-calendar` for content planning
+```