@mytechtoday/augment-extensions 0.7.0 → 1.2.0

package/augment-extensions/domain-rules/{marketing-standards/seo-sales-marketing → seo-sales-marketing}/rules/universal-marketing.md

@@ -1,177 +1,177 @@
-# Universal Marketing Standards
-
-## Overview
-
-Cross-cutting marketing standards applicable to all content types and channels. These principles ensure consistent, effective, and ethical marketing practices.
-
----
-
-## Audience Targeting and Segmentation
-
-### Target Audience Definition
-
-**DO**:
-- Define specific buyer personas with demographics, psychographics, and pain points
-- Segment audiences by behavior, interests, and lifecycle stage
-- Use data-driven insights to refine targeting
-- Create content tailored to each segment
-
-**DON'T**:
-- Use generic "everyone" targeting
-- Ignore audience research and data
-- Apply one-size-fits-all messaging
-
-### Segmentation Criteria
-
-- **Demographics**: Age, gender, location, income, education
-- **Psychographics**: Values, interests, lifestyle, personality
-- **Behavioral**: Purchase history, engagement level, content preferences
-- **Lifecycle Stage**: Awareness, consideration, decision, retention
-
----
-
-## Messaging Frameworks
-
-### AIDA Framework
-
-**Attention → Interest → Desire → Action**
-
-1. **Attention**: Grab attention with compelling headlines
-2. **Interest**: Build interest with relevant benefits
-3. **Desire**: Create desire by addressing pain points
-4. **Action**: Drive action with clear CTAs
-
-### PAS Framework
-
-**Problem → Agitate → Solve**
-
-1. **Problem**: Identify the customer's problem
-2. **Agitate**: Amplify the pain of the problem
-3. **Solve**: Present your solution
-
-### Value Propositions
-
-**Components**:
-- Clear statement of benefits
-- Differentiation from competitors
-- Specific, quantifiable outcomes
-- Emotional and rational appeals
-
-**Formula**: "We help [target audience] achieve [benefit] by [unique approach]"
-
----
-
-## Performance Metrics
-
-### Key Metrics
-
-- **CTR (Click-Through Rate)**: Clicks ÷ Impressions × 100
-- **Conversion Rate**: Conversions ÷ Visitors × 100
-- **ROI (Return on Investment)**: (Revenue - Cost) ÷ Cost × 100
-- **CAC (Customer Acquisition Cost)**: Total Marketing Cost ÷ New Customers
-- **LTV (Lifetime Value)**: Average Purchase Value × Purchase Frequency × Customer Lifespan
-- **Engagement Rate**: (Likes + Comments + Shares) ÷ Reach × 100
-
-### Tracking Requirements
-
-- Set up conversion tracking for all campaigns
-- Use UTM parameters for traffic source attribution
-- Monitor metrics in real-time dashboards
-- Establish baseline metrics before optimization
-
----
-
-## A/B Testing Methodologies
-
-### Testing Framework
-
-1. **Hypothesis**: "Changing [variable] will increase [metric] because [reason]"
-2. **Variables**: Test one variable at a time (headline, CTA, image, etc.)
-3. **Sample Size**: Ensure statistical significance (minimum 100 conversions per variant)
-4. **Duration**: Run tests for at least one full business cycle
-5. **Analysis**: Use statistical significance calculators (p-value < 0.05)
-
-### Common Test Variables
-
-- Headlines and subject lines
-- CTA button text and color
-- Images and videos
-- Copy length and tone
-- Layout and design
-- Pricing and offers
-
----
-
-## Content Quality Standards
-
-### Writing Standards
-
-- **Clarity**: Use simple, direct language
-- **Conciseness**: Eliminate unnecessary words
-- **Accuracy**: Fact-check all claims and statistics
-- **Readability**: Target 8th-grade reading level for general audiences
-- **Grammar**: Zero tolerance for spelling and grammar errors
-
-### Content Structure
-
-- Use descriptive headings (H1, H2, H3)
-- Break content into scannable sections
-- Include bullet points and numbered lists
-- Add visual elements (images, charts, infographics)
-- Provide clear next steps
-
----
-
-## Ethical Marketing Practices
-
-### Transparency
-
-- Clearly disclose sponsored content and affiliate links
-- Be honest about product limitations
-- Avoid misleading claims or exaggerations
-- Respect user privacy and data
-
-### Inclusivity
-
-- Use inclusive language (avoid gender, race, age bias)
-- Ensure accessibility (WCAG 2.1 AA compliance)
-- Represent diverse audiences in visuals
-- Avoid stereotypes and cultural insensitivity
-
-### Sustainability
-
-- Avoid greenwashing (false environmental claims)
-- Promote sustainable practices authentically
-- Be transparent about environmental impact
-
----
-
-## Best Practices
-
-### DO
-
-✅ Research your audience thoroughly
-✅ Test and iterate based on data
-✅ Maintain consistent brand voice
-✅ Prioritize user experience
-✅ Follow legal and ethical guidelines
-✅ Measure and optimize continuously
-
-### DON'T
-
-❌ Make unsubstantiated claims
-❌ Use manipulative dark patterns
-❌ Ignore accessibility requirements
-❌ Spam or over-communicate
-❌ Copy competitors without differentiation
-❌ Neglect mobile optimization
-
----
-
-## Resources
-
-- **Analytics**: Google Analytics, Adobe Analytics
-- **A/B Testing**: Optimizely, VWO, Google Optimize
-- **Audience Research**: SurveyMonkey, Typeform, UserTesting
-- **Metrics Tracking**: Google Data Studio, Tableau, Mixpanel
-
+# Universal Marketing Standards
+
+## Overview
+
+Cross-cutting marketing standards applicable to all content types and channels. These principles ensure consistent, effective, and ethical marketing practices.
+
+---
+
+## Audience Targeting and Segmentation
+
+### Target Audience Definition
+
+**DO**:
+- Define specific buyer personas with demographics, psychographics, and pain points
+- Segment audiences by behavior, interests, and lifecycle stage
+- Use data-driven insights to refine targeting
+- Create content tailored to each segment
+
+**DON'T**:
+- Use generic "everyone" targeting
+- Ignore audience research and data
+- Apply one-size-fits-all messaging
+
+### Segmentation Criteria
+
+- **Demographics**: Age, gender, location, income, education
+- **Psychographics**: Values, interests, lifestyle, personality
+- **Behavioral**: Purchase history, engagement level, content preferences
+- **Lifecycle Stage**: Awareness, consideration, decision, retention
+
+---
+
+## Messaging Frameworks
+
+### AIDA Framework
+
+**Attention → Interest → Desire → Action**
+
+1. **Attention**: Grab attention with compelling headlines
+2. **Interest**: Build interest with relevant benefits
+3. **Desire**: Create desire by addressing pain points
+4. **Action**: Drive action with clear CTAs
+
+### PAS Framework
+
+**Problem → Agitate → Solve**
+
+1. **Problem**: Identify the customer's problem
+2. **Agitate**: Amplify the pain of the problem
+3. **Solve**: Present your solution
+
+### Value Propositions
+
+**Components**:
+- Clear statement of benefits
+- Differentiation from competitors
+- Specific, quantifiable outcomes
+- Emotional and rational appeals
+
+**Formula**: "We help [target audience] achieve [benefit] by [unique approach]"
+
+---
+
+## Performance Metrics
+
+### Key Metrics
+
+- **CTR (Click-Through Rate)**: Clicks ÷ Impressions × 100
+- **Conversion Rate**: Conversions ÷ Visitors × 100
+- **ROI (Return on Investment)**: (Revenue - Cost) ÷ Cost × 100
+- **CAC (Customer Acquisition Cost)**: Total Marketing Cost ÷ New Customers
+- **LTV (Lifetime Value)**: Average Purchase Value × Purchase Frequency × Customer Lifespan
+- **Engagement Rate**: (Likes + Comments + Shares) ÷ Reach × 100
+
+### Tracking Requirements
+
+- Set up conversion tracking for all campaigns
+- Use UTM parameters for traffic source attribution
+- Monitor metrics in real-time dashboards
+- Establish baseline metrics before optimization
+
+---
+
+## A/B Testing Methodologies
+
+### Testing Framework
+
+1. **Hypothesis**: "Changing [variable] will increase [metric] because [reason]"
+2. **Variables**: Test one variable at a time (headline, CTA, image, etc.)
+3. **Sample Size**: Ensure statistical significance (minimum 100 conversions per variant)
+4. **Duration**: Run tests for at least one full business cycle
+5. **Analysis**: Use statistical significance calculators (p-value < 0.05)
+
+### Common Test Variables
+
+- Headlines and subject lines
+- CTA button text and color
+- Images and videos
+- Copy length and tone
+- Layout and design
+- Pricing and offers
+
+---
+
+## Content Quality Standards
+
+### Writing Standards
+
+- **Clarity**: Use simple, direct language
+- **Conciseness**: Eliminate unnecessary words
+- **Accuracy**: Fact-check all claims and statistics
+- **Readability**: Target 8th-grade reading level for general audiences
+- **Grammar**: Zero tolerance for spelling and grammar errors
+
+### Content Structure
+
+- Use descriptive headings (H1, H2, H3)
+- Break content into scannable sections
+- Include bullet points and numbered lists
+- Add visual elements (images, charts, infographics)
+- Provide clear next steps
+
+---
+
+## Ethical Marketing Practices
+
+### Transparency
+
+- Clearly disclose sponsored content and affiliate links
+- Be honest about product limitations
+- Avoid misleading claims or exaggerations
+- Respect user privacy and data
+
+### Inclusivity
+
+- Use inclusive language (avoid gender, race, age bias)
+- Ensure accessibility (WCAG 2.1 AA compliance)
+- Represent diverse audiences in visuals
+- Avoid stereotypes and cultural insensitivity
+
+### Sustainability
+
+- Avoid greenwashing (false environmental claims)
+- Promote sustainable practices authentically
+- Be transparent about environmental impact
+
+---
+
+## Best Practices
+
+### DO
+
+✅ Research your audience thoroughly
+✅ Test and iterate based on data
+✅ Maintain consistent brand voice
+✅ Prioritize user experience
+✅ Follow legal and ethical guidelines
+✅ Measure and optimize continuously
+
+### DON'T
+
+❌ Make unsubstantiated claims
+❌ Use manipulative dark patterns
+❌ Ignore accessibility requirements
+❌ Spam or over-communicate
+❌ Copy competitors without differentiation
+❌ Neglect mobile optimization
+
+---
+
+## Resources
+
+- **Analytics**: Google Analytics, Adobe Analytics
+- **A/B Testing**: Optimizely, VWO, Google Optimize
+- **Audience Research**: SurveyMonkey, Typeform, UserTesting
+- **Metrics Tracking**: Google Data Studio, Tableau, Mixpanel
+