@mytechtoday/augment-extensions 0.7.0 → 1.2.0

package/augment-extensions/domain-rules/{marketing-standards/seo-sales-marketing → seo-sales-marketing}/examples/campaign-brief-example.yaml

@@ -1,389 +1,389 @@
-# Marketing Campaign Brief
-# Product Launch Campaign - AI Analytics Platform
-
-campaign:
-  name: "AI Analytics Platform Launch"
-  id: "campaign-2026-q1-ai-launch"
-  type: "product_launch"
-  status: "planning"
-  owner: "marketing@example.com"
-  created_date: "2026-01-15"
-  launch_date: "2026-02-15"
-  end_date: "2026-05-15"
-
-# Campaign Objectives
-objectives:
-  primary:
-    goal: "Generate 500 qualified leads for new AI Analytics Platform"
-    metric: "Marketing Qualified Leads (MQLs)"
-    target: 500
-    timeframe: "90 days"
-  
-  secondary:
-    - goal: "Achieve 10,000 website visits to product page"
-      metric: "unique_page_views"
-      target: 10000
-    
-    - goal: "Generate 100 free trial signups"
-      metric: "trial_signups"
-      target: 100
-    
-    - goal: "Secure 25 customer case studies/testimonials"
-      metric: "testimonials"
-      target: 25
-  
-  kpis:
-    - name: "Cost Per Lead (CPL)"
-      target: "$50"
-      measurement: "total_spend / total_leads"
-    
-    - name: "Lead-to-Customer Conversion Rate"
-      target: "15%"
-      measurement: "customers / leads"
-    
-    - name: "Return on Ad Spend (ROAS)"
-      target: "5:1"
-      measurement: "revenue / ad_spend"
-
-# Target Audience
-audience:
-  primary:
-    segment: "Data Analytics Managers"
-    demographics:
-      age_range: "30-50"
-      job_titles:
-        - "Data Analytics Manager"
-        - "Director of Analytics"
-        - "VP of Data"
-        - "Chief Data Officer"
-      company_size: "100-1000 employees"
-      industries:
-        - "SaaS"
-        - "E-commerce"
-        - "Financial Services"
-        - "Healthcare Technology"
-      location: "United States, Canada, UK"
-    
-    psychographics:
-      pain_points:
-        - "Manual data processing takes too long"
-        - "Difficulty getting actionable insights from data"
-        - "Lack of real-time analytics capabilities"
-        - "Team lacks technical skills for advanced analytics"
-      
-      goals:
-        - "Reduce time spent on data analysis"
-        - "Improve decision-making with better insights"
-        - "Empower non-technical team members"
-        - "Demonstrate ROI of analytics investments"
-      
-      behaviors:
-        - "Actively researching analytics tools"
-        - "Attending industry webinars and conferences"
-        - "Reading analytics and data science blogs"
-        - "Engaging with analytics content on LinkedIn"
-  
-  secondary:
-    segment: "Business Intelligence Analysts"
-    demographics:
-      age_range: "25-40"
-      job_titles:
-        - "Business Intelligence Analyst"
-        - "Data Analyst"
-        - "Analytics Specialist"
-      company_size: "50-500 employees"
-
-# Value Proposition
-value_proposition:
-  headline: "Transform Raw Data into Actionable Insights in Minutes, Not Days"
-  
-  subheadline: "AI-powered analytics platform that empowers your entire team to make data-driven decisions"
-  
-  key_benefits:
-    - benefit: "10x Faster Analysis"
-      description: "Automated data processing and AI-powered insights reduce analysis time from days to minutes"
-      proof_point: "Customer case study: Acme Corp reduced reporting time by 90%"
-    
-    - benefit: "No Technical Skills Required"
-      description: "Natural language queries and intuitive interface make analytics accessible to everyone"
-      proof_point: "95% of users create their first report within 5 minutes"
-    
-    - benefit: "Real-Time Insights"
-      description: "Live dashboards and automated alerts keep you informed of critical changes"
-      proof_point: "Monitor 100+ metrics in real-time with customizable alerts"
-  
-  differentiation:
-    - "AI trained specifically on business analytics (not generic AI)"
-    - "Pre-built templates for 50+ common use cases"
-    - "Seamless integration with 100+ data sources"
-    - "Enterprise-grade security and compliance (SOC 2, GDPR)"
-
-# Marketing Channels
-channels:
-  paid:
-    - channel: "Google Ads"
-      budget: "$15,000"
-      tactics:
-        - "Search ads targeting analytics keywords"
-        - "Display remarketing to website visitors"
-        - "YouTube video ads"
-      kpis:
-        - "CTR: 3%+"
-        - "Conversion Rate: 5%+"
-        - "CPA: $50"
-    
-    - channel: "LinkedIn Ads"
-      budget: "$20,000"
-      tactics:
-        - "Sponsored content targeting job titles"
-        - "InMail campaigns to decision-makers"
-        - "Retargeting website visitors"
-      kpis:
-        - "CTR: 0.5%+"
-        - "Lead Gen Form Completion: 10%+"
-        - "CPL: $75"
-    
-    - channel: "Facebook/Instagram Ads"
-      budget: "$10,000"
-      tactics:
-        - "Carousel ads showcasing features"
-        - "Video testimonials from customers"
-        - "Lead generation ads"
-      kpis:
-        - "CTR: 1%+"
-        - "CPL: $40"
-  
-  organic:
-    - channel: "Content Marketing"
-      budget: "$5,000"
-      tactics:
-        - "10 blog posts on analytics best practices"
-        - "3 comprehensive guides/ebooks"
-        - "Weekly LinkedIn posts"
-        - "Guest posts on industry blogs"
-      kpis:
-        - "10,000 organic blog visits"
-        - "500 ebook downloads"
-    
-    - channel: "SEO"
-      budget: "$3,000"
-      tactics:
-        - "Optimize product pages for target keywords"
-        - "Build backlinks from industry sites"
-        - "Create comparison pages vs. competitors"
-      kpis:
-        - "Rank top 3 for 10 target keywords"
-        - "Increase organic traffic by 50%"
-    
-    - channel: "Email Marketing"
-      budget: "$2,000"
-      tactics:
-        - "Launch announcement to existing list (50,000)"
-        - "Nurture sequence for trial signups"
-        - "Weekly newsletter featuring product updates"
-      kpis:
-        - "Open Rate: 25%+"
-        - "Click Rate: 5%+"
-        - "Trial Signup Rate: 3%+"
-  
-  events:
-    - channel: "Webinars"
-      budget: "$5,000"
-      tactics:
-        - "4 live webinars (product demos)"
-        - "2 partner co-marketing webinars"
-        - "On-demand webinar library"
-      kpis:
-        - "500 total registrations"
-        - "50% attendance rate"
-        - "20% trial signup rate"
-    
-    - channel: "Industry Conferences"
-      budget: "$10,000"
-      tactics:
-        - "Booth at Analytics Summit 2026"
-        - "Speaking session on AI in analytics"
-        - "Networking events"
-      kpis:
-        - "200 booth visitors"
-        - "100 qualified leads"
-
-# Budget
-budget:
-  total: "$70,000"
-  breakdown:
-    paid_advertising: "$45,000"
-    content_creation: "$10,000"
-    events: "$10,000"
-    tools_and_software: "$3,000"
-    miscellaneous: "$2,000"
-  
-  allocation_by_channel:
-    google_ads: "$15,000"
-    linkedin_ads: "$20,000"
-    facebook_ads: "$10,000"
-    content_marketing: "$10,000"
-    seo: "$3,000"
-    email_marketing: "$2,000"
-    webinars: "$5,000"
-    conferences: "$10,000"
-
-# Timeline
-timeline:
-  phases:
-    - phase: "Planning & Preparation"
-      start_date: "2026-01-15"
-      end_date: "2026-02-01"
-      deliverables:
-        - "Finalize campaign brief"
-        - "Create content calendar"
-        - "Design ad creatives"
-        - "Set up tracking and analytics"
-        - "Build landing pages"
-    
-    - phase: "Pre-Launch (Teaser)"
-      start_date: "2026-02-01"
-      end_date: "2026-02-15"
-      deliverables:
-        - "Teaser social media posts"
-        - "Email to existing customers (beta access)"
-        - "PR outreach to industry publications"
-        - "Influencer partnerships"
-    
-    - phase: "Launch"
-      start_date: "2026-02-15"
-      end_date: "2026-02-28"
-      deliverables:
-        - "Launch announcement (email, social, PR)"
-        - "Activate all paid ad campaigns"
-        - "Publish launch blog post and press release"
-        - "Host launch webinar"
-        - "Product Hunt launch"
-    
-    - phase: "Growth & Optimization"
-      start_date: "2026-03-01"
-      end_date: "2026-05-15"
-      deliverables:
-        - "Weekly content publishing"
-        - "Bi-weekly webinars"
-        - "A/B test ad creatives and landing pages"
-        - "Optimize campaigns based on performance"
-        - "Nurture leads through email sequences"
-
-# Creative Assets
-creative_assets:
-  required:
-    - asset: "Product Demo Video"
-      format: "MP4 (1080p)"
-      length: "2 minutes"
-      status: "in_progress"
-      owner: "video_team@example.com"
-    
-    - asset: "Landing Page"
-      url: "https://example.com/ai-analytics"
-      status: "complete"
-      owner: "web_team@example.com"
-    
-    - asset: "Ad Creatives (Display)"
-      formats: ["300x250", "728x90", "160x600"]
-      variations: 5
-      status: "in_review"
-      owner: "design_team@example.com"
-    
-    - asset: "Social Media Graphics"
-      platforms: ["LinkedIn", "Twitter", "Facebook"]
-      variations: 10
-      status: "complete"
-      owner: "design_team@example.com"
-    
-    - asset: "Email Templates"
-      types: ["announcement", "nurture", "trial_reminder"]
-      count: 8
-      status: "complete"
-      owner: "email_team@example.com"
-
-# Messaging
-messaging:
-  primary_message: "Stop wasting time on manual data analysis. Get AI-powered insights in minutes."
-  
-  supporting_messages:
-    - "Empower your entire team with no-code analytics"
-    - "Make faster, data-driven decisions"
-    - "Trusted by 10,000+ companies worldwide"
-  
-  calls_to_action:
-    primary: "Start Free 14-Day Trial"
-    secondary: "Watch Demo"
-    tertiary: "Download Buyer's Guide"
-  
-  tone_and_voice:
-    - "Professional but approachable"
-    - "Data-driven and results-focused"
-    - "Empowering and confidence-building"
-    - "Clear and jargon-free"
-
-# Success Metrics
-success_metrics:
-  leading_indicators:
-    - metric: "Ad impressions"
-      target: "1,000,000"
-    - metric: "Landing page visits"
-      target: "10,000"
-    - metric: "Trial signups"
-      target: "100"
-  
-  lagging_indicators:
-    - metric: "Marketing Qualified Leads (MQLs)"
-      target: "500"
-    - metric: "Sales Qualified Leads (SQLs)"
-      target: "150"
-    - metric: "Closed deals"
-      target: "25"
-    - metric: "Revenue generated"
-      target: "$500,000"
-  
-  reporting_frequency: "weekly"
-  dashboard_url: "https://analytics.example.com/campaign-dashboard"
-
-# Risk Mitigation
-risks:
-  - risk: "Competitor launches similar product"
-    probability: "medium"
-    impact: "high"
-    mitigation: "Emphasize unique AI capabilities and customer success stories"
-  
-  - risk: "Ad costs higher than expected"
-    probability: "medium"
-    impact: "medium"
-    mitigation: "Set daily budget caps, pause underperforming campaigns, shift budget to organic"
-  
-  - risk: "Low trial-to-paid conversion"
-    probability: "low"
-    impact: "high"
-    mitigation: "Implement robust onboarding, offer extended trials, provide dedicated support"
-
-# Approval
-approval:
-  stakeholders:
-    - name: "CMO"
-      email: "cmo@example.com"
-      approved: true
-      date: "2026-01-20"
-    
-    - name: "VP of Sales"
-      email: "vp-sales@example.com"
-      approved: true
-      date: "2026-01-21"
-    
-    - name: "Product Manager"
-      email: "pm@example.com"
-      approved: true
-      date: "2026-01-19"
-
-# Notes
-notes: |
-  - Coordinate with sales team on lead handoff process
-  - Ensure customer success team is prepared for trial onboarding
-  - Monitor competitor activity and adjust messaging as needed
-  - Plan for post-campaign analysis and retrospective
-
+# Marketing Campaign Brief
+# Product Launch Campaign - AI Analytics Platform
+
+campaign:
+  name: "AI Analytics Platform Launch"
+  id: "campaign-2026-q1-ai-launch"
+  type: "product_launch"
+  status: "planning"
+  owner: "marketing@example.com"
+  created_date: "2026-01-15"
+  launch_date: "2026-02-15"
+  end_date: "2026-05-15"
+
+# Campaign Objectives
+objectives:
+  primary:
+    goal: "Generate 500 qualified leads for new AI Analytics Platform"
+    metric: "Marketing Qualified Leads (MQLs)"
+    target: 500
+    timeframe: "90 days"
+  
+  secondary:
+    - goal: "Achieve 10,000 website visits to product page"
+      metric: "unique_page_views"
+      target: 10000
+    
+    - goal: "Generate 100 free trial signups"
+      metric: "trial_signups"
+      target: 100
+    
+    - goal: "Secure 25 customer case studies/testimonials"
+      metric: "testimonials"
+      target: 25
+  
+  kpis:
+    - name: "Cost Per Lead (CPL)"
+      target: "$50"
+      measurement: "total_spend / total_leads"
+    
+    - name: "Lead-to-Customer Conversion Rate"
+      target: "15%"
+      measurement: "customers / leads"
+    
+    - name: "Return on Ad Spend (ROAS)"
+      target: "5:1"
+      measurement: "revenue / ad_spend"
+
+# Target Audience
+audience:
+  primary:
+    segment: "Data Analytics Managers"
+    demographics:
+      age_range: "30-50"
+      job_titles:
+        - "Data Analytics Manager"
+        - "Director of Analytics"
+        - "VP of Data"
+        - "Chief Data Officer"
+      company_size: "100-1000 employees"
+      industries:
+        - "SaaS"
+        - "E-commerce"
+        - "Financial Services"
+        - "Healthcare Technology"
+      location: "United States, Canada, UK"
+    
+    psychographics:
+      pain_points:
+        - "Manual data processing takes too long"
+        - "Difficulty getting actionable insights from data"
+        - "Lack of real-time analytics capabilities"
+        - "Team lacks technical skills for advanced analytics"
+      
+      goals:
+        - "Reduce time spent on data analysis"
+        - "Improve decision-making with better insights"
+        - "Empower non-technical team members"
+        - "Demonstrate ROI of analytics investments"
+      
+      behaviors:
+        - "Actively researching analytics tools"
+        - "Attending industry webinars and conferences"
+        - "Reading analytics and data science blogs"
+        - "Engaging with analytics content on LinkedIn"
+  
+  secondary:
+    segment: "Business Intelligence Analysts"
+    demographics:
+      age_range: "25-40"
+      job_titles:
+        - "Business Intelligence Analyst"
+        - "Data Analyst"
+        - "Analytics Specialist"
+      company_size: "50-500 employees"
+
+# Value Proposition
+value_proposition:
+  headline: "Transform Raw Data into Actionable Insights in Minutes, Not Days"
+  
+  subheadline: "AI-powered analytics platform that empowers your entire team to make data-driven decisions"
+  
+  key_benefits:
+    - benefit: "10x Faster Analysis"
+      description: "Automated data processing and AI-powered insights reduce analysis time from days to minutes"
+      proof_point: "Customer case study: Acme Corp reduced reporting time by 90%"
+    
+    - benefit: "No Technical Skills Required"
+      description: "Natural language queries and intuitive interface make analytics accessible to everyone"
+      proof_point: "95% of users create their first report within 5 minutes"
+    
+    - benefit: "Real-Time Insights"
+      description: "Live dashboards and automated alerts keep you informed of critical changes"
+      proof_point: "Monitor 100+ metrics in real-time with customizable alerts"
+  
+  differentiation:
+    - "AI trained specifically on business analytics (not generic AI)"
+    - "Pre-built templates for 50+ common use cases"
+    - "Seamless integration with 100+ data sources"
+    - "Enterprise-grade security and compliance (SOC 2, GDPR)"
+
+# Marketing Channels
+channels:
+  paid:
+    - channel: "Google Ads"
+      budget: "$15,000"
+      tactics:
+        - "Search ads targeting analytics keywords"
+        - "Display remarketing to website visitors"
+        - "YouTube video ads"
+      kpis:
+        - "CTR: 3%+"
+        - "Conversion Rate: 5%+"
+        - "CPA: $50"
+    
+    - channel: "LinkedIn Ads"
+      budget: "$20,000"
+      tactics:
+        - "Sponsored content targeting job titles"
+        - "InMail campaigns to decision-makers"
+        - "Retargeting website visitors"
+      kpis:
+        - "CTR: 0.5%+"
+        - "Lead Gen Form Completion: 10%+"
+        - "CPL: $75"
+    
+    - channel: "Facebook/Instagram Ads"
+      budget: "$10,000"
+      tactics:
+        - "Carousel ads showcasing features"
+        - "Video testimonials from customers"
+        - "Lead generation ads"
+      kpis:
+        - "CTR: 1%+"
+        - "CPL: $40"
+  
+  organic:
+    - channel: "Content Marketing"
+      budget: "$5,000"
+      tactics:
+        - "10 blog posts on analytics best practices"
+        - "3 comprehensive guides/ebooks"
+        - "Weekly LinkedIn posts"
+        - "Guest posts on industry blogs"
+      kpis:
+        - "10,000 organic blog visits"
+        - "500 ebook downloads"
+    
+    - channel: "SEO"
+      budget: "$3,000"
+      tactics:
+        - "Optimize product pages for target keywords"
+        - "Build backlinks from industry sites"
+        - "Create comparison pages vs. competitors"
+      kpis:
+        - "Rank top 3 for 10 target keywords"
+        - "Increase organic traffic by 50%"
+    
+    - channel: "Email Marketing"
+      budget: "$2,000"
+      tactics:
+        - "Launch announcement to existing list (50,000)"
+        - "Nurture sequence for trial signups"
+        - "Weekly newsletter featuring product updates"
+      kpis:
+        - "Open Rate: 25%+"
+        - "Click Rate: 5%+"
+        - "Trial Signup Rate: 3%+"
+  
+  events:
+    - channel: "Webinars"
+      budget: "$5,000"
+      tactics:
+        - "4 live webinars (product demos)"
+        - "2 partner co-marketing webinars"
+        - "On-demand webinar library"
+      kpis:
+        - "500 total registrations"
+        - "50% attendance rate"
+        - "20% trial signup rate"
+    
+    - channel: "Industry Conferences"
+      budget: "$10,000"
+      tactics:
+        - "Booth at Analytics Summit 2026"
+        - "Speaking session on AI in analytics"
+        - "Networking events"
+      kpis:
+        - "200 booth visitors"
+        - "100 qualified leads"
+
+# Budget
+budget:
+  total: "$70,000"
+  breakdown:
+    paid_advertising: "$45,000"
+    content_creation: "$10,000"
+    events: "$10,000"
+    tools_and_software: "$3,000"
+    miscellaneous: "$2,000"
+  
+  allocation_by_channel:
+    google_ads: "$15,000"
+    linkedin_ads: "$20,000"
+    facebook_ads: "$10,000"
+    content_marketing: "$10,000"
+    seo: "$3,000"
+    email_marketing: "$2,000"
+    webinars: "$5,000"
+    conferences: "$10,000"
+
+# Timeline
+timeline:
+  phases:
+    - phase: "Planning & Preparation"
+      start_date: "2026-01-15"
+      end_date: "2026-02-01"
+      deliverables:
+        - "Finalize campaign brief"
+        - "Create content calendar"
+        - "Design ad creatives"
+        - "Set up tracking and analytics"
+        - "Build landing pages"
+    
+    - phase: "Pre-Launch (Teaser)"
+      start_date: "2026-02-01"
+      end_date: "2026-02-15"
+      deliverables:
+        - "Teaser social media posts"
+        - "Email to existing customers (beta access)"
+        - "PR outreach to industry publications"
+        - "Influencer partnerships"
+    
+    - phase: "Launch"
+      start_date: "2026-02-15"
+      end_date: "2026-02-28"
+      deliverables:
+        - "Launch announcement (email, social, PR)"
+        - "Activate all paid ad campaigns"
+        - "Publish launch blog post and press release"
+        - "Host launch webinar"
+        - "Product Hunt launch"
+    
+    - phase: "Growth & Optimization"
+      start_date: "2026-03-01"
+      end_date: "2026-05-15"
+      deliverables:
+        - "Weekly content publishing"
+        - "Bi-weekly webinars"
+        - "A/B test ad creatives and landing pages"
+        - "Optimize campaigns based on performance"
+        - "Nurture leads through email sequences"
+
+# Creative Assets
+creative_assets:
+  required:
+    - asset: "Product Demo Video"
+      format: "MP4 (1080p)"
+      length: "2 minutes"
+      status: "in_progress"
+      owner: "video_team@example.com"
+    
+    - asset: "Landing Page"
+      url: "https://example.com/ai-analytics"
+      status: "complete"
+      owner: "web_team@example.com"
+    
+    - asset: "Ad Creatives (Display)"
+      formats: ["300x250", "728x90", "160x600"]
+      variations: 5
+      status: "in_review"
+      owner: "design_team@example.com"
+    
+    - asset: "Social Media Graphics"
+      platforms: ["LinkedIn", "Twitter", "Facebook"]
+      variations: 10
+      status: "complete"
+      owner: "design_team@example.com"
+    
+    - asset: "Email Templates"
+      types: ["announcement", "nurture", "trial_reminder"]
+      count: 8
+      status: "complete"
+      owner: "email_team@example.com"
+
+# Messaging
+messaging:
+  primary_message: "Stop wasting time on manual data analysis. Get AI-powered insights in minutes."
+  
+  supporting_messages:
+    - "Empower your entire team with no-code analytics"
+    - "Make faster, data-driven decisions"
+    - "Trusted by 10,000+ companies worldwide"
+  
+  calls_to_action:
+    primary: "Start Free 14-Day Trial"
+    secondary: "Watch Demo"
+    tertiary: "Download Buyer's Guide"
+  
+  tone_and_voice:
+    - "Professional but approachable"
+    - "Data-driven and results-focused"
+    - "Empowering and confidence-building"
+    - "Clear and jargon-free"
+
+# Success Metrics
+success_metrics:
+  leading_indicators:
+    - metric: "Ad impressions"
+      target: "1,000,000"
+    - metric: "Landing page visits"
+      target: "10,000"
+    - metric: "Trial signups"
+      target: "100"
+  
+  lagging_indicators:
+    - metric: "Marketing Qualified Leads (MQLs)"
+      target: "500"
+    - metric: "Sales Qualified Leads (SQLs)"
+      target: "150"
+    - metric: "Closed deals"
+      target: "25"
+    - metric: "Revenue generated"
+      target: "$500,000"
+  
+  reporting_frequency: "weekly"
+  dashboard_url: "https://analytics.example.com/campaign-dashboard"
+
+# Risk Mitigation
+risks:
+  - risk: "Competitor launches similar product"
+    probability: "medium"
+    impact: "high"
+    mitigation: "Emphasize unique AI capabilities and customer success stories"
+  
+  - risk: "Ad costs higher than expected"
+    probability: "medium"
+    impact: "medium"
+    mitigation: "Set daily budget caps, pause underperforming campaigns, shift budget to organic"
+  
+  - risk: "Low trial-to-paid conversion"
+    probability: "low"
+    impact: "high"
+    mitigation: "Implement robust onboarding, offer extended trials, provide dedicated support"
+
+# Approval
+approval:
+  stakeholders:
+    - name: "CMO"
+      email: "cmo@example.com"
+      approved: true
+      date: "2026-01-20"
+    
+    - name: "VP of Sales"
+      email: "vp-sales@example.com"
+      approved: true
+      date: "2026-01-21"
+    
+    - name: "Product Manager"
+      email: "pm@example.com"
+      approved: true
+      date: "2026-01-19"
+
+# Notes
+notes: |
+  - Coordinate with sales team on lead handoff process
+  - Ensure customer success team is prepared for trial onboarding
+  - Monitor competitor activity and adjust messaging as needed
+  - Plan for post-campaign analysis and retrospective
+