@mytechtoday/augment-extensions 0.7.0 → 1.2.0

package/augment-extensions/domain-rules/{marketing-standards/seo-sales-marketing → seo-sales-marketing}/examples/ppc-ad-copy-example.md

@@ -1,301 +1,301 @@
-# PPC Ad Copy Examples
-
-## Overview
-
-Comprehensive examples of PPC (Pay-Per-Click) ad copy for Google Ads and Facebook Ads, including headlines, descriptions, ad extensions, and best practices.
-
----
-
-## Google Ads Examples
-
-### Search Ad - SaaS Product
-
-**Headline 1:** AI-Powered Analytics Platform  
-**Headline 2:** Get Insights in Minutes, Not Days  
-**Headline 3:** Start Your Free 14-Day Trial  
-
-**Description 1:** Transform raw data into actionable insights with our AI-powered analytics platform. No credit card required.  
-**Description 2:** Join 10,000+ companies using our platform. Easy setup, powerful results. Try it free for 14 days.  
-
-**Display Path:** www.example.com/analytics  
-
-**Ad Extensions:**
-- **Sitelink 1:** Free Trial → /free-trial
-- **Sitelink 2:** Pricing → /pricing
-- **Sitelink 3:** Case Studies → /customers
-- **Sitelink 4:** Book Demo → /demo
-- **Callout 1:** No Credit Card Required
-- **Callout 2:** 24/7 Customer Support
-- **Callout 3:** 99.9% Uptime Guarantee
-- **Callout 4:** GDPR Compliant
-- **Structured Snippet:** Features: Real-time Dashboards, Custom Reports, API Access, Team Collaboration
-
----
-
-### Search Ad - E-commerce
-
-**Headline 1:** Premium Wireless Headphones  
-**Headline 2:** 50% Off + Free Shipping Today  
-**Headline 3:** 30-Day Money-Back Guarantee  
-
-**Description 1:** Experience studio-quality sound with our noise-canceling headphones. Limited time offer - save $150 today.  
-**Description 2:** Over 50,000 5-star reviews. Free 2-day shipping. Easy returns. Shop now and save big.  
-
-**Display Path:** www.example.com/headphones  
-
-**Ad Extensions:**
-- **Sitelink 1:** Shop All Headphones → /headphones
-- **Sitelink 2:** Compare Models → /compare
-- **Sitelink 3:** Customer Reviews → /reviews
-- **Sitelink 4:** Support → /support
-- **Price Extension:**
-  - Over-Ear Headphones: From $199
-  - In-Ear Headphones: From $99
-  - Gaming Headsets: From $149
-  - Wireless Earbuds: From $79
-- **Promotion Extension:** 50% Off All Headphones - Limited Time
-- **Callout 1:** Free 2-Day Shipping
-- **Callout 2:** 30-Day Returns
-- **Callout 3:** 2-Year Warranty
-
----
-
-### Search Ad - Local Service
-
-**Headline 1:** Emergency Plumber - 24/7 Service  
-**Headline 2:** Licensed & Insured | Same-Day  
-**Headline 3:** Call Now: (555) 123-4567  
-
-**Description 1:** Fast, reliable plumbing service in [City]. No overtime charges. Upfront pricing. Call now for immediate help.  
-**Description 2:** Serving [City] for 20+ years. 500+ 5-star reviews. All work guaranteed. Book online or call today.  
-
-**Display Path:** www.example.com/plumbing  
-
-**Ad Extensions:**
-- **Call Extension:** (555) 123-4567
-- **Location Extension:** 123 Main St, [City], [State]
-- **Sitelink 1:** Emergency Service → /emergency
-- **Sitelink 2:** Pricing → /pricing
-- **Sitelink 3:** Reviews → /reviews
-- **Sitelink 4:** Book Online → /book
-- **Callout 1:** 24/7 Emergency Service
-- **Callout 2:** No Overtime Charges
-- **Callout 3:** Licensed & Insured
-- **Callout 4:** Same-Day Service
-- **Structured Snippet:** Services: Drain Cleaning, Water Heater Repair, Leak Detection, Pipe Replacement
-
----
-
-## Facebook Ads Examples
-
-### Lead Generation Ad - B2B SaaS
-
-**Primary Text:**  
-Tired of spending hours on manual data entry? 🤯
-
-Our AI-powered automation platform eliminates 90% of repetitive tasks, saving your team 20+ hours per week.
-
-See how companies like [Customer Name] increased productivity by 3x while cutting costs by 40%.
-
-**Headline:** Automate Your Workflow - Start Free Trial  
-
-**Description:** No credit card required. Setup in 5 minutes.  
-
-**Call-to-Action Button:** Start Free Trial  
-
-**Image:** Screenshot of dashboard with productivity metrics  
-
-**Targeting:**
-- Job Titles: Operations Manager, COO, Business Owner
-- Company Size: 50-500 employees
-- Industries: SaaS, Technology, Professional Services
-- Interests: Business automation, productivity tools
-
----
-
-### E-commerce Ad - Product Catalog
-
-**Primary Text:**  
-New arrivals just dropped! 🔥
-
-Shop our latest collection of sustainable activewear. Made from recycled materials, designed for performance.
-
-✅ Free shipping on orders $50+  
-✅ 60-day returns  
-✅ Carbon-neutral delivery  
-
-Limited stock - shop now before your size sells out!
-
-**Headline:** Sustainable Activewear - Shop New Arrivals  
-
-**Description:** Free shipping over $50. 60-day returns.  
-
-**Call-to-Action Button:** Shop Now  
-
-**Image:** Carousel of product photos (5-10 items)  
-
-**Targeting:**
-- Age: 25-45
-- Gender: All
-- Interests: Fitness, yoga, sustainability, eco-friendly products
-- Behaviors: Online shoppers, engaged shoppers
-
----
-
-### Video Ad - Brand Awareness
-
-**Primary Text:**  
-What if you could learn a new language in just 15 minutes a day? 🌍
-
-Meet [Product Name] - the app that makes language learning fun, effective, and addictive.
-
-Over 10 million users worldwide have achieved fluency using our science-backed method.
-
-**Headline:** Learn Spanish in 15 Minutes/Day  
-
-**Description:** Download free and start learning today.  
-
-**Call-to-Action Button:** Download  
-
-**Video:** 30-second demo showing app interface and user testimonials  
-
-**Targeting:**
-- Age: 18-55
-- Interests: Travel, education, language learning, culture
-- Behaviors: Frequent travelers, education enthusiasts
-
----
-
-### Retargeting Ad - Cart Abandonment
-
-**Primary Text:**  
-Hey! You left something behind... 👀
-
-Your items are still waiting in your cart. Complete your order now and get:
-
-🎁 Free shipping (today only)  
-💰 10% off with code COMEBACK10  
-📦 Ships within 24 hours  
-
-Don't miss out - limited stock available!
-
-**Headline:** Complete Your Order - Get 10% Off  
-
-**Description:** Use code COMEBACK10 at checkout. Expires tonight.  
-
-**Call-to-Action Button:** Shop Now  
-
-**Image:** Dynamic product image from abandoned cart  
-
-**Targeting:**
-- Custom Audience: Website visitors who added to cart but didn't purchase (last 7 days)
-- Exclude: Purchasers (last 30 days)
-
----
-
-## Ad Copy Best Practices
-
-### Headlines
-
-✅ **DO:**
-- Include primary keyword
-- Lead with benefit or value proposition
-- Use numbers and specifics ("Save 50%", "14-Day Trial")
-- Create urgency ("Limited Time", "Today Only")
-- Ask questions ("Tired of [Problem]?")
-
-❌ **DON'T:**
-- Use all caps (except acronyms)
-- Make unrealistic claims
-- Use excessive punctuation (!!!)
-- Violate platform policies
-- Use clickbait
-
-### Descriptions
-
-✅ **DO:**
-- Expand on headline benefit
-- Include social proof (reviews, customer count)
-- Address objections (free shipping, returns)
-- Use clear call-to-action
-- Highlight unique selling points
-
-❌ **DON'T:**
-- Repeat headline verbatim
-- Use jargon or technical terms
-- Forget call-to-action
-- Ignore character limits
-- Use generic copy
-
-### Ad Extensions (Google Ads)
-
-✅ **DO:**
-- Use all relevant extensions
-- Keep sitelinks concise (25 characters)
-- Update promotions regularly
-- Use location extensions for local businesses
-- Add structured snippets for features
-
-❌ **DON'T:**
-- Use duplicate sitelinks
-- Forget to update expired promotions
-- Use broken links
-- Ignore mobile optimization
-
----
-
-## A/B Testing Ideas
-
-### Elements to Test
-
-1. **Headlines:**
-   - Benefit-focused vs. Feature-focused
-   - Question vs. Statement
-   - With/without numbers
-
-2. **Descriptions:**
-   - Short vs. Long
-   - Social proof vs. No social proof
-   - Urgency vs. No urgency
-
-3. **CTAs:**
-   - "Start Free Trial" vs. "Get Started"
-   - "Shop Now" vs. "Buy Now"
-   - "Learn More" vs. "Download Guide"
-
-4. **Images/Videos:**
-   - Product photos vs. Lifestyle images
-   - Static vs. Carousel
-   - Image vs. Video
-
-5. **Offers:**
-   - Percentage discount vs. Dollar amount
-   - Free trial vs. Free demo
-   - Free shipping vs. Discount
-
----
-
-## Performance Benchmarks
-
-### Google Ads (Search)
-
-- **CTR (Click-Through Rate):** 3-5% (good), 5%+ (excellent)
-- **Conversion Rate:** 2-5% (average), 5%+ (good)
-- **Quality Score:** 7+ (aim for 8-10)
-- **CPC (Cost Per Click):** Varies by industry ($1-$50+)
-
-### Facebook Ads
-
-- **CTR:** 0.9% (average), 2%+ (good)
-- **CPC:** $0.50-$2.00 (average)
-- **CPM (Cost Per 1000 Impressions):** $5-$15
-- **Conversion Rate:** 1-3% (average), 3%+ (good)
-
----
-
-## Related Resources
-
-- **conversion-optimization.md** - CTA and landing page optimization
-- **universal-marketing.md** - Messaging and metrics
-- **content-marketing.md** - Content for ads
-
+# PPC Ad Copy Examples
+
+## Overview
+
+Comprehensive examples of PPC (Pay-Per-Click) ad copy for Google Ads and Facebook Ads, including headlines, descriptions, ad extensions, and best practices.
+
+---
+
+## Google Ads Examples
+
+### Search Ad - SaaS Product
+
+**Headline 1:** AI-Powered Analytics Platform  
+**Headline 2:** Get Insights in Minutes, Not Days  
+**Headline 3:** Start Your Free 14-Day Trial  
+
+**Description 1:** Transform raw data into actionable insights with our AI-powered analytics platform. No credit card required.  
+**Description 2:** Join 10,000+ companies using our platform. Easy setup, powerful results. Try it free for 14 days.  
+
+**Display Path:** www.example.com/analytics  
+
+**Ad Extensions:**
+- **Sitelink 1:** Free Trial → /free-trial
+- **Sitelink 2:** Pricing → /pricing
+- **Sitelink 3:** Case Studies → /customers
+- **Sitelink 4:** Book Demo → /demo
+- **Callout 1:** No Credit Card Required
+- **Callout 2:** 24/7 Customer Support
+- **Callout 3:** 99.9% Uptime Guarantee
+- **Callout 4:** GDPR Compliant
+- **Structured Snippet:** Features: Real-time Dashboards, Custom Reports, API Access, Team Collaboration
+
+---
+
+### Search Ad - E-commerce
+
+**Headline 1:** Premium Wireless Headphones  
+**Headline 2:** 50% Off + Free Shipping Today  
+**Headline 3:** 30-Day Money-Back Guarantee  
+
+**Description 1:** Experience studio-quality sound with our noise-canceling headphones. Limited time offer - save $150 today.  
+**Description 2:** Over 50,000 5-star reviews. Free 2-day shipping. Easy returns. Shop now and save big.  
+
+**Display Path:** www.example.com/headphones  
+
+**Ad Extensions:**
+- **Sitelink 1:** Shop All Headphones → /headphones
+- **Sitelink 2:** Compare Models → /compare
+- **Sitelink 3:** Customer Reviews → /reviews
+- **Sitelink 4:** Support → /support
+- **Price Extension:**
+  - Over-Ear Headphones: From $199
+  - In-Ear Headphones: From $99
+  - Gaming Headsets: From $149
+  - Wireless Earbuds: From $79
+- **Promotion Extension:** 50% Off All Headphones - Limited Time
+- **Callout 1:** Free 2-Day Shipping
+- **Callout 2:** 30-Day Returns
+- **Callout 3:** 2-Year Warranty
+
+---
+
+### Search Ad - Local Service
+
+**Headline 1:** Emergency Plumber - 24/7 Service  
+**Headline 2:** Licensed & Insured | Same-Day  
+**Headline 3:** Call Now: (555) 123-4567  
+
+**Description 1:** Fast, reliable plumbing service in [City]. No overtime charges. Upfront pricing. Call now for immediate help.  
+**Description 2:** Serving [City] for 20+ years. 500+ 5-star reviews. All work guaranteed. Book online or call today.  
+
+**Display Path:** www.example.com/plumbing  
+
+**Ad Extensions:**
+- **Call Extension:** (555) 123-4567
+- **Location Extension:** 123 Main St, [City], [State]
+- **Sitelink 1:** Emergency Service → /emergency
+- **Sitelink 2:** Pricing → /pricing
+- **Sitelink 3:** Reviews → /reviews
+- **Sitelink 4:** Book Online → /book
+- **Callout 1:** 24/7 Emergency Service
+- **Callout 2:** No Overtime Charges
+- **Callout 3:** Licensed & Insured
+- **Callout 4:** Same-Day Service
+- **Structured Snippet:** Services: Drain Cleaning, Water Heater Repair, Leak Detection, Pipe Replacement
+
+---
+
+## Facebook Ads Examples
+
+### Lead Generation Ad - B2B SaaS
+
+**Primary Text:**  
+Tired of spending hours on manual data entry? 🤯
+
+Our AI-powered automation platform eliminates 90% of repetitive tasks, saving your team 20+ hours per week.
+
+See how companies like [Customer Name] increased productivity by 3x while cutting costs by 40%.
+
+**Headline:** Automate Your Workflow - Start Free Trial  
+
+**Description:** No credit card required. Setup in 5 minutes.  
+
+**Call-to-Action Button:** Start Free Trial  
+
+**Image:** Screenshot of dashboard with productivity metrics  
+
+**Targeting:**
+- Job Titles: Operations Manager, COO, Business Owner
+- Company Size: 50-500 employees
+- Industries: SaaS, Technology, Professional Services
+- Interests: Business automation, productivity tools
+
+---
+
+### E-commerce Ad - Product Catalog
+
+**Primary Text:**  
+New arrivals just dropped! 🔥
+
+Shop our latest collection of sustainable activewear. Made from recycled materials, designed for performance.
+
+✅ Free shipping on orders $50+  
+✅ 60-day returns  
+✅ Carbon-neutral delivery  
+
+Limited stock - shop now before your size sells out!
+
+**Headline:** Sustainable Activewear - Shop New Arrivals  
+
+**Description:** Free shipping over $50. 60-day returns.  
+
+**Call-to-Action Button:** Shop Now  
+
+**Image:** Carousel of product photos (5-10 items)  
+
+**Targeting:**
+- Age: 25-45
+- Gender: All
+- Interests: Fitness, yoga, sustainability, eco-friendly products
+- Behaviors: Online shoppers, engaged shoppers
+
+---
+
+### Video Ad - Brand Awareness
+
+**Primary Text:**  
+What if you could learn a new language in just 15 minutes a day? 🌍
+
+Meet [Product Name] - the app that makes language learning fun, effective, and addictive.
+
+Over 10 million users worldwide have achieved fluency using our science-backed method.
+
+**Headline:** Learn Spanish in 15 Minutes/Day  
+
+**Description:** Download free and start learning today.  
+
+**Call-to-Action Button:** Download  
+
+**Video:** 30-second demo showing app interface and user testimonials  
+
+**Targeting:**
+- Age: 18-55
+- Interests: Travel, education, language learning, culture
+- Behaviors: Frequent travelers, education enthusiasts
+
+---
+
+### Retargeting Ad - Cart Abandonment
+
+**Primary Text:**  
+Hey! You left something behind... 👀
+
+Your items are still waiting in your cart. Complete your order now and get:
+
+🎁 Free shipping (today only)  
+💰 10% off with code COMEBACK10  
+📦 Ships within 24 hours  
+
+Don't miss out - limited stock available!
+
+**Headline:** Complete Your Order - Get 10% Off  
+
+**Description:** Use code COMEBACK10 at checkout. Expires tonight.  
+
+**Call-to-Action Button:** Shop Now  
+
+**Image:** Dynamic product image from abandoned cart  
+
+**Targeting:**
+- Custom Audience: Website visitors who added to cart but didn't purchase (last 7 days)
+- Exclude: Purchasers (last 30 days)
+
+---
+
+## Ad Copy Best Practices
+
+### Headlines
+
+✅ **DO:**
+- Include primary keyword
+- Lead with benefit or value proposition
+- Use numbers and specifics ("Save 50%", "14-Day Trial")
+- Create urgency ("Limited Time", "Today Only")
+- Ask questions ("Tired of [Problem]?")
+
+❌ **DON'T:**
+- Use all caps (except acronyms)
+- Make unrealistic claims
+- Use excessive punctuation (!!!)
+- Violate platform policies
+- Use clickbait
+
+### Descriptions
+
+✅ **DO:**
+- Expand on headline benefit
+- Include social proof (reviews, customer count)
+- Address objections (free shipping, returns)
+- Use clear call-to-action
+- Highlight unique selling points
+
+❌ **DON'T:**
+- Repeat headline verbatim
+- Use jargon or technical terms
+- Forget call-to-action
+- Ignore character limits
+- Use generic copy
+
+### Ad Extensions (Google Ads)
+
+✅ **DO:**
+- Use all relevant extensions
+- Keep sitelinks concise (25 characters)
+- Update promotions regularly
+- Use location extensions for local businesses
+- Add structured snippets for features
+
+❌ **DON'T:**
+- Use duplicate sitelinks
+- Forget to update expired promotions
+- Use broken links
+- Ignore mobile optimization
+
+---
+
+## A/B Testing Ideas
+
+### Elements to Test
+
+1. **Headlines:**
+   - Benefit-focused vs. Feature-focused
+   - Question vs. Statement
+   - With/without numbers
+
+2. **Descriptions:**
+   - Short vs. Long
+   - Social proof vs. No social proof
+   - Urgency vs. No urgency
+
+3. **CTAs:**
+   - "Start Free Trial" vs. "Get Started"
+   - "Shop Now" vs. "Buy Now"
+   - "Learn More" vs. "Download Guide"
+
+4. **Images/Videos:**
+   - Product photos vs. Lifestyle images
+   - Static vs. Carousel
+   - Image vs. Video
+
+5. **Offers:**
+   - Percentage discount vs. Dollar amount
+   - Free trial vs. Free demo
+   - Free shipping vs. Discount
+
+---
+
+## Performance Benchmarks
+
+### Google Ads (Search)
+
+- **CTR (Click-Through Rate):** 3-5% (good), 5%+ (excellent)
+- **Conversion Rate:** 2-5% (average), 5%+ (good)
+- **Quality Score:** 7+ (aim for 8-10)
+- **CPC (Cost Per Click):** Varies by industry ($1-$50+)
+
+### Facebook Ads
+
+- **CTR:** 0.9% (average), 2%+ (good)
+- **CPC:** $0.50-$2.00 (average)
+- **CPM (Cost Per 1000 Impressions):** $5-$15
+- **Conversion Rate:** 1-3% (average), 3%+ (good)
+
+---
+
+## Related Resources
+
+- **conversion-optimization.md** - CTA and landing page optimization
+- **universal-marketing.md** - Messaging and metrics
+- **content-marketing.md** - Content for ads
+