@mytechtoday/augment-extensions 0.7.0 → 1.2.0

package/augment-extensions/domain-rules/{marketing-standards/seo-sales-marketing → seo-sales-marketing}/rules/legal-compliance.md

@@ -1,227 +1,227 @@
-# Legal Compliance Standards
-
-## Overview
-
-Guidelines for ensuring marketing content complies with FTC, CAN-SPAM, GDPR, WCAG, and other legal requirements.
-
----
-
-## FTC Guidelines (Federal Trade Commission)
-
-### Disclosure Requirements
-
-**Sponsored Content**:
-- Clearly label sponsored posts with "Sponsored", "Ad", or "Paid Partnership"
-- Place disclosure above the fold, before "Read More" links
-- Use clear, unambiguous language (not just #ad or #sponsored)
-
-**Affiliate Links**:
-- Disclose affiliate relationships before links
-- Use language like "This post contains affiliate links"
-- Make disclosure visible and understandable
-
-**Endorsements and Testimonials**:
-- Disclose material connections (payment, free products, relationships)
-- Ensure testimonials reflect typical results or include disclaimer
-- Don't use fake reviews or testimonials
-
-### Example Disclosures
-
-```markdown
-**Disclosure**: This post contains affiliate links. We may earn a commission if you make a purchase through these links at no additional cost to you.
-
-**Sponsored**: This content is sponsored by [Brand Name]. All opinions are our own.
-```
-
----
-
-## CAN-SPAM Act (Email Marketing)
-
-### Required Elements
-
-1. **Accurate Header Information**:
-   - From, To, Reply-To must be accurate
-   - Subject line must reflect email content
-   - No deceptive routing information
-
-2. **Clear Identification as Advertisement**:
-   - Label promotional emails clearly
-   - Use "Advertisement" or "Promotional" in subject or body
-
-3. **Physical Postal Address**:
-   - Include valid physical postal address
-   - Can be street address or P.O. Box
-
-4. **Unsubscribe Mechanism**:
-   - Provide clear, conspicuous unsubscribe link
-   - Process opt-outs within 10 business days
-   - Don't require login to unsubscribe
-   - Don't charge fees for unsubscribing
-
-5. **Honor Opt-Outs Promptly**:
-   - Stop sending emails within 10 business days
-   - Don't sell or transfer email addresses of opt-outs
-
-### Email Footer Template
-
-```html
-<footer>
-  <p>You're receiving this email because you subscribed to our newsletter.</p>
-  <p><a href="{{unsubscribe_link}}">Unsubscribe</a> | <a href="{{preferences_link}}">Update Preferences</a></p>
-  <p>{{Company Name}}<br>
-  {{Street Address}}<br>
-  {{City, State ZIP}}</p>
-</footer>
-```
-
----
-
-## GDPR (General Data Protection Regulation)
-
-### Consent Requirements
-
-**Explicit Consent**:
-- Use clear, affirmative action (checkbox, button)
-- Don't use pre-checked boxes
-- Separate consent for different purposes
-- Provide granular control (email, SMS, phone)
-
-**Consent Language**:
-```html
-<label>
-  <input type="checkbox" name="marketing_consent" required>
-  I consent to receive marketing emails from [Company]. I understand I can withdraw consent at any time.
-</label>
-```
-
-### Data Processing Transparency
-
-**Privacy Policy Must Include**:
-- What data is collected
-- How data is used
-- Who data is shared with
-- How long data is retained
-- User rights (access, deletion, portability)
-
-### User Rights
-
-1. **Right to Access**: Provide data upon request
-2. **Right to Erasure**: Delete data upon request ("right to be forgotten")
-3. **Right to Portability**: Export data in machine-readable format
-4. **Right to Rectification**: Correct inaccurate data
-
-### Cookie Consent
-
-```html
-<div class="cookie-banner">
-  <p>We use cookies to improve your experience. By continuing, you consent to our use of cookies.</p>
-  <button onclick="acceptCookies()">Accept</button>
-  <button onclick="rejectCookies()">Reject</button>
-  <a href="/privacy-policy">Learn More</a>
-</div>
-```
-
----
-
-## WCAG 2.1 AA (Web Content Accessibility Guidelines)
-
-### Color Contrast Requirements
-
-- **Normal Text**: Minimum 4.5:1 contrast ratio
-- **Large Text** (18pt+ or 14pt+ bold): Minimum 3:1 contrast ratio
-- **Interactive Elements**: Minimum 3:1 contrast ratio
-
-**Tools**: WebAIM Contrast Checker, Chrome DevTools
-
-### Keyboard Navigation
-
-- All interactive elements accessible via keyboard
-- Visible focus indicators (outline, border, background change)
-- Logical tab order (left-to-right, top-to-bottom)
-- Skip navigation links for screen readers
-
-### Alternative Text
-
-**Images**:
-```html
-<img src="product.jpg" alt="Blue running shoes with white laces">
-```
-
-**Decorative Images**:
-```html
-<img src="decoration.jpg" alt="" role="presentation">
-```
-
-**Complex Images** (charts, diagrams):
-- Provide detailed description in adjacent text or `<figcaption>`
-
-### Semantic HTML
-
-```html
-<!-- DO -->
-<nav>
-  <ul>
-    <li><a href="/">Home</a></li>
-  </ul>
-</nav>
-
-<!-- DON'T -->
-<div class="nav">
-  <div class="link" onclick="navigate()">Home</div>
-</div>
-```
-
----
-
-## Copyright and Trademark Usage
-
-### Copyright
-
-- **Original Content**: Automatically copyrighted upon creation
-- **Attribution**: Credit sources when using others' content
-- **Fair Use**: Limited use for commentary, criticism, education
-- **Licensing**: Respect Creative Commons and other licenses
-
-### Trademarks
-
-- Use ™ for unregistered trademarks
-- Use ® for registered trademarks
-- Don't use competitors' trademarks in misleading ways
-- Follow brand guidelines when mentioning other brands
-
----
-
-## Privacy Policy Requirements
-
-### Essential Sections
-
-1. **Information Collection**: What data is collected (name, email, IP, cookies)
-2. **Use of Information**: How data is used (marketing, analytics, personalization)
-3. **Data Sharing**: Third parties with access (analytics, email providers)
-4. **Data Security**: How data is protected (encryption, secure servers)
-5. **User Rights**: How to access, modify, delete data
-6. **Contact Information**: How to reach privacy officer
-
----
-
-## Compliance Checklist
-
-Before publishing marketing content:
-
-- [ ] **FTC**: Disclosures for sponsored content and affiliate links
-- [ ] **CAN-SPAM**: Unsubscribe link, physical address, accurate headers
-- [ ] **GDPR**: Explicit consent, privacy policy link, data rights
-- [ ] **WCAG**: 4.5:1 color contrast, alt text, keyboard navigation
-- [ ] **Copyright**: Proper attribution for images and quotes
-- [ ] **Trademarks**: Correct usage of ™ and ® symbols
-
----
-
-## Resources
-
-- **FTC**: [ftc.gov/business-guidance](https://www.ftc.gov/business-guidance)
-- **CAN-SPAM**: [ftc.gov/can-spam](https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business)
-- **GDPR**: [gdpr.eu](https://gdpr.eu/)
-- **WCAG**: [w3.org/WAI/WCAG21/quickref](https://www.w3.org/WAI/WCAG21/quickref/)
-- **Accessibility Testing**: WebAIM, WAVE, axe DevTools
-
+# Legal Compliance Standards
+
+## Overview
+
+Guidelines for ensuring marketing content complies with FTC, CAN-SPAM, GDPR, WCAG, and other legal requirements.
+
+---
+
+## FTC Guidelines (Federal Trade Commission)
+
+### Disclosure Requirements
+
+**Sponsored Content**:
+- Clearly label sponsored posts with "Sponsored", "Ad", or "Paid Partnership"
+- Place disclosure above the fold, before "Read More" links
+- Use clear, unambiguous language (not just #ad or #sponsored)
+
+**Affiliate Links**:
+- Disclose affiliate relationships before links
+- Use language like "This post contains affiliate links"
+- Make disclosure visible and understandable
+
+**Endorsements and Testimonials**:
+- Disclose material connections (payment, free products, relationships)
+- Ensure testimonials reflect typical results or include disclaimer
+- Don't use fake reviews or testimonials
+
+### Example Disclosures
+
+```markdown
+**Disclosure**: This post contains affiliate links. We may earn a commission if you make a purchase through these links at no additional cost to you.
+
+**Sponsored**: This content is sponsored by [Brand Name]. All opinions are our own.
+```
+
+---
+
+## CAN-SPAM Act (Email Marketing)
+
+### Required Elements
+
+1. **Accurate Header Information**:
+   - From, To, Reply-To must be accurate
+   - Subject line must reflect email content
+   - No deceptive routing information
+
+2. **Clear Identification as Advertisement**:
+   - Label promotional emails clearly
+   - Use "Advertisement" or "Promotional" in subject or body
+
+3. **Physical Postal Address**:
+   - Include valid physical postal address
+   - Can be street address or P.O. Box
+
+4. **Unsubscribe Mechanism**:
+   - Provide clear, conspicuous unsubscribe link
+   - Process opt-outs within 10 business days
+   - Don't require login to unsubscribe
+   - Don't charge fees for unsubscribing
+
+5. **Honor Opt-Outs Promptly**:
+   - Stop sending emails within 10 business days
+   - Don't sell or transfer email addresses of opt-outs
+
+### Email Footer Template
+
+```html
+<footer>
+  <p>You're receiving this email because you subscribed to our newsletter.</p>
+  <p><a href="{{unsubscribe_link}}">Unsubscribe</a> | <a href="{{preferences_link}}">Update Preferences</a></p>
+  <p>{{Company Name}}<br>
+  {{Street Address}}<br>
+  {{City, State ZIP}}</p>
+</footer>
+```
+
+---
+
+## GDPR (General Data Protection Regulation)
+
+### Consent Requirements
+
+**Explicit Consent**:
+- Use clear, affirmative action (checkbox, button)
+- Don't use pre-checked boxes
+- Separate consent for different purposes
+- Provide granular control (email, SMS, phone)
+
+**Consent Language**:
+```html
+<label>
+  <input type="checkbox" name="marketing_consent" required>
+  I consent to receive marketing emails from [Company]. I understand I can withdraw consent at any time.
+</label>
+```
+
+### Data Processing Transparency
+
+**Privacy Policy Must Include**:
+- What data is collected
+- How data is used
+- Who data is shared with
+- How long data is retained
+- User rights (access, deletion, portability)
+
+### User Rights
+
+1. **Right to Access**: Provide data upon request
+2. **Right to Erasure**: Delete data upon request ("right to be forgotten")
+3. **Right to Portability**: Export data in machine-readable format
+4. **Right to Rectification**: Correct inaccurate data
+
+### Cookie Consent
+
+```html
+<div class="cookie-banner">
+  <p>We use cookies to improve your experience. By continuing, you consent to our use of cookies.</p>
+  <button onclick="acceptCookies()">Accept</button>
+  <button onclick="rejectCookies()">Reject</button>
+  <a href="/privacy-policy">Learn More</a>
+</div>
+```
+
+---
+
+## WCAG 2.1 AA (Web Content Accessibility Guidelines)
+
+### Color Contrast Requirements
+
+- **Normal Text**: Minimum 4.5:1 contrast ratio
+- **Large Text** (18pt+ or 14pt+ bold): Minimum 3:1 contrast ratio
+- **Interactive Elements**: Minimum 3:1 contrast ratio
+
+**Tools**: WebAIM Contrast Checker, Chrome DevTools
+
+### Keyboard Navigation
+
+- All interactive elements accessible via keyboard
+- Visible focus indicators (outline, border, background change)
+- Logical tab order (left-to-right, top-to-bottom)
+- Skip navigation links for screen readers
+
+### Alternative Text
+
+**Images**:
+```html
+<img src="product.jpg" alt="Blue running shoes with white laces">
+```
+
+**Decorative Images**:
+```html
+<img src="decoration.jpg" alt="" role="presentation">
+```
+
+**Complex Images** (charts, diagrams):
+- Provide detailed description in adjacent text or `<figcaption>`
+
+### Semantic HTML
+
+```html
+<!-- DO -->
+<nav>
+  <ul>
+    <li><a href="/">Home</a></li>
+  </ul>
+</nav>
+
+<!-- DON'T -->
+<div class="nav">
+  <div class="link" onclick="navigate()">Home</div>
+</div>
+```
+
+---
+
+## Copyright and Trademark Usage
+
+### Copyright
+
+- **Original Content**: Automatically copyrighted upon creation
+- **Attribution**: Credit sources when using others' content
+- **Fair Use**: Limited use for commentary, criticism, education
+- **Licensing**: Respect Creative Commons and other licenses
+
+### Trademarks
+
+- Use ™ for unregistered trademarks
+- Use ® for registered trademarks
+- Don't use competitors' trademarks in misleading ways
+- Follow brand guidelines when mentioning other brands
+
+---
+
+## Privacy Policy Requirements
+
+### Essential Sections
+
+1. **Information Collection**: What data is collected (name, email, IP, cookies)
+2. **Use of Information**: How data is used (marketing, analytics, personalization)
+3. **Data Sharing**: Third parties with access (analytics, email providers)
+4. **Data Security**: How data is protected (encryption, secure servers)
+5. **User Rights**: How to access, modify, delete data
+6. **Contact Information**: How to reach privacy officer
+
+---
+
+## Compliance Checklist
+
+Before publishing marketing content:
+
+- [ ] **FTC**: Disclosures for sponsored content and affiliate links
+- [ ] **CAN-SPAM**: Unsubscribe link, physical address, accurate headers
+- [ ] **GDPR**: Explicit consent, privacy policy link, data rights
+- [ ] **WCAG**: 4.5:1 color contrast, alt text, keyboard navigation
+- [ ] **Copyright**: Proper attribution for images and quotes
+- [ ] **Trademarks**: Correct usage of ™ and ® symbols
+
+---
+
+## Resources
+
+- **FTC**: [ftc.gov/business-guidance](https://www.ftc.gov/business-guidance)
+- **CAN-SPAM**: [ftc.gov/can-spam](https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business)
+- **GDPR**: [gdpr.eu](https://gdpr.eu/)
+- **WCAG**: [w3.org/WAI/WCAG21/quickref](https://www.w3.org/WAI/WCAG21/quickref/)
+- **Accessibility Testing**: WebAIM, WAVE, axe DevTools
+