@mytechtoday/augment-extensions 0.4.0 → 0.5.0

package/augment-extensions/domain-rules/marketing-standards/seo-sales-marketing/examples/social-media-campaign-example.md

@@ -0,0 +1,606 @@
+# Social Media Campaign Example: Product Launch
+
+## Campaign Overview
+
+**Campaign Name**: "AI Analytics Platform Launch - Transform Your Data"  
+**Duration**: 90 days (March 1 - May 31, 2026)  
+**Platforms**: LinkedIn, Twitter/X, Instagram, Facebook  
+**Budget**: $15,000 ($5,000 paid ads + $10,000 content creation)  
+**Primary Goal**: Generate 500 MQLs and 100 free trial signups
+
+---
+
+## Campaign Strategy
+
+### Target Audience
+- **Primary**: Data analysts, business intelligence professionals (25-45 years)
+- **Secondary**: C-suite executives, marketing managers
+- **Industries**: SaaS, E-commerce, Finance, Healthcare
+- **Pain Points**: Manual data analysis, siloed data, lack of actionable insights
+
+### Key Messages
+1. **Primary**: "Turn data chaos into actionable insights in minutes, not hours"
+2. **Supporting**: "AI-powered analytics that speaks your language"
+3. **CTA**: "Start Your Free 14-Day Trial"
+
+### Content Pillars
+1. **Educational** (40%): Tips, tutorials, best practices
+2. **Product Features** (30%): Demos, use cases, benefits
+3. **Social Proof** (20%): Customer stories, testimonials, case studies
+4. **Engagement** (10%): Polls, questions, behind-the-scenes
+
+---
+
+## Platform-Specific Content
+
+### LinkedIn Posts
+
+#### Post 1: Launch Announcement (Week 1)
+**Format**: Text + Image (product screenshot)  
+**Character Count**: 280 characters  
+**Hashtags**: #DataAnalytics #AIAnalytics #BusinessIntelligence
+
+**Copy**:
+```
+🚀 Introducing TechFlow AI Analytics Platform
+
+Tired of spending hours in spreadsheets? Our new AI-powered platform transforms raw data into actionable insights in minutes.
+
+✅ Automated data cleaning
+✅ Natural language queries
+✅ Real-time dashboards
+✅ Predictive analytics
+
+Join 500+ companies already transforming their data strategy.
+
+👉 Start your free 14-day trial: [link]
+
+#DataAnalytics #AIAnalytics #BusinessIntelligence
+```
+
+**Image**: Product dashboard screenshot with key features highlighted  
+**Posting Time**: Tuesday, 10:00 AM EST  
+**Paid Boost**: $200 (Target: Data analysts, BI professionals)
+
+---
+
+#### Post 2: Customer Success Story (Week 2)
+**Format**: Carousel (5 slides)  
+**Character Count**: 350 characters  
+**Hashtags**: #CustomerSuccess #DataDriven #CaseStudy
+
+**Copy**:
+```
+How E-Commerce Giant Increased Revenue by 35% with AI Analytics 📈
+
+SwiftShop was drowning in data but starving for insights. Here's how they transformed their business in 90 days:
+
+Slide 1: The Challenge
+- 10M+ customer records
+- 5 disconnected data sources
+- 40 hours/week on manual reports
+
+Slide 2: The Solution
+- Implemented TechFlow AI Analytics
+- Automated data integration
+- Real-time customer segmentation
+
+Slide 3: The Results
+- 35% revenue increase
+- 80% time savings on reporting
+- 2.5x improvement in customer retention
+
+Slide 4: Key Features Used
+- Predictive customer lifetime value
+- Automated churn prediction
+- Real-time inventory optimization
+
+Slide 5: CTA
+Ready to transform your data strategy?
+Start your free trial: [link]
+
+#CustomerSuccess #DataDriven #CaseStudy
+```
+
+**Images**: 
+1. SwiftShop logo + challenge stats
+2. Platform integration diagram
+3. Results dashboard with metrics
+4. Feature screenshots
+5. CTA with trial button
+
+**Posting Time**: Thursday, 11:00 AM EST  
+**Paid Boost**: $300 (Target: E-commerce managers, retail executives)
+
+---
+
+#### Post 3: Educational Tip (Week 3)
+**Format**: Text + Infographic  
+**Character Count**: 220 characters  
+**Hashtags**: #DataTips #Analytics #BestPractices
+
+**Copy**:
+```
+5 Signs Your Business Needs AI-Powered Analytics:
+
+1. ⏰ Spending 10+ hours/week on manual reports
+2. 📊 Data scattered across multiple tools
+3. 🔮 Making decisions based on gut feeling, not data
+4. 📉 Missing revenue opportunities
+5. 🤯 Overwhelmed by data volume
+
+Sound familiar? AI analytics can help.
+
+Download our free guide: "The Modern Data Stack for Growing Businesses"
+[link]
+
+#DataTips #Analytics #BestPractices
+```
+
+**Image**: Infographic with 5 signs (icons + brief descriptions)  
+**Posting Time**: Wednesday, 9:00 AM EST  
+**Organic Post**: No paid boost
+
+---
+
+### Twitter/X Posts
+
+#### Tweet 1: Launch Teaser (Week 1 - Monday)
+**Character Count**: 240/280  
+**Hashtags**: #AI #Analytics
+
+**Copy**:
+```
+Something big is coming tomorrow 👀
+
+Hint: It involves AI, data, and making your life a whole lot easier.
+
+Stay tuned... 🚀
+
+#AI #Analytics
+```
+
+**Media**: Teaser video (15 seconds) with countdown timer  
+**Posting Time**: 2:00 PM EST
+
+---
+
+#### Tweet 2: Launch Announcement (Week 1 - Tuesday)
+**Character Count**: 275/280  
+**Hashtags**: #ProductLaunch #AIAnalytics
+
+**Copy**:
+```
+🎉 It's here! Introducing TechFlow AI Analytics Platform
+
+Turn data chaos into insights in minutes:
+✅ Natural language queries ("Show me top customers")
+✅ Automated dashboards
+✅ Predictive analytics
+✅ No coding required
+
+Free 14-day trial 👉 [link]
+
+#ProductLaunch #AIAnalytics
+```
+
+**Media**: Product demo GIF (30 seconds) showing natural language query  
+**Posting Time**: 10:00 AM EST  
+**Paid Promotion**: $500 (Promoted Tweet)
+
+---
+
+#### Tweet 3: Quick Tip Thread (Week 2)
+**Format**: Thread (5 tweets)  
+**Character Count**: ~250 per tweet
+
+**Tweet 1/5**:
+```
+🧵 5 Data Analytics Mistakes That Are Costing You Money
+
+(And how to fix them)
+
+👇 Thread
+```
+
+**Tweet 2/5**:
+```
+1/ Mistake: Analyzing data in silos
+
+Each department has their own tools, creating conflicting reports.
+
+Fix: Centralize data in one platform. TechFlow integrates 50+ data sources automatically.
+```
+
+**Tweet 3/5**:
+```
+2/ Mistake: Relying on outdated reports
+
+Last week's data can't drive today's decisions.
+
+Fix: Real-time dashboards that update automatically. Make decisions based on NOW, not last week.
+```
+
+**Tweet 4/5**:
+```
+3/ Mistake: Ignoring predictive analytics
+
+Looking backward won't help you plan forward.
+
+Fix: Use AI to predict customer churn, forecast revenue, identify opportunities before competitors.
+```
+
+**Tweet 5/5**:
+```
+5/ Want to avoid these mistakes?
+
+Our free guide covers 15 data analytics best practices.
+
+Download: [link]
+
+Or start your free trial: [link]
+
+#DataAnalytics #BusinessIntelligence
+```
+
+**Posting Time**: Thursday, 1:00 PM EST (one tweet every 2 minutes)  
+**Organic Thread**: No paid boost
+
+---
+
+### Instagram Posts
+
+#### Post 1: Launch Announcement (Week 1)
+**Format**: Carousel (10 slides)  
+**Caption Length**: 500 characters  
+**Hashtags**: 10 hashtags
+
+**Caption**:
+```
+🚀 NEW: AI Analytics Platform That Actually Makes Sense
+
+Swipe to see how we're changing the game 👉
+
+No more:
+❌ Hours in spreadsheets
+❌ Confusing dashboards
+❌ Waiting for IT
+
+Just:
+✅ Ask questions in plain English
+✅ Get instant insights
+✅ Make data-driven decisions
+
+Link in bio for free trial 🔗
+
+#DataAnalytics #AITechnology #BusinessIntelligence #SaaS #ProductLaunch #TechInnovation #DataScience #Analytics #BusinessGrowth #StartupLife
+```
+
+**Slides**:
+1. Eye-catching cover: "The Future of Analytics is Here"
+2. Problem: Person frustrated with spreadsheets
+3. Solution: Clean platform interface
+4. Feature 1: Natural language query demo
+5. Feature 2: Real-time dashboard
+6. Feature 3: Predictive analytics
+7. Customer testimonial quote
+8. Results: Before/after metrics
+9. Pricing: Free trial offer
+10. CTA: "Start Free Trial" button
+
+**Posting Time**: Tuesday, 12:00 PM EST
+**Paid Promotion**: $400 (Instagram Ads - Carousel)
+
+---
+
+#### Post 2: Behind-the-Scenes (Week 3)
+**Format**: Reel (60 seconds)
+**Caption Length**: 300 characters
+**Hashtags**: 8 hashtags
+
+**Caption**:
+```
+Ever wonder how AI analytics actually works? 🤔
+
+Our team breaks it down in 60 seconds (no PhD required!)
+
+Save this for later 📌
+
+#TechExplained #AIAnalytics #BehindTheScenes #DataScience #TechEducation #LearnTech #SaaS #Innovation
+```
+
+**Reel Script**:
+- 0-10s: Hook - "How does AI analytics work?"
+- 10-25s: Step 1 - Data collection from multiple sources
+- 25-40s: Step 2 - AI processes and cleans data
+- 40-55s: Step 3 - Natural language interface generates insights
+- 55-60s: CTA - "Try it free - link in bio"
+
+**Music**: Upbeat, tech-focused background track
+**Posting Time**: Friday, 5:00 PM EST
+**Organic Post**: No paid boost (Reels get organic reach)
+
+---
+
+### Facebook Posts
+
+#### Post 1: Value-Driven Content (Week 2)
+**Format**: Link post with preview image
+**Character Count**: 400 characters
+**Targeting**: Business owners, marketing managers
+
+**Copy**:
+```
+📊 Free Resource: The Complete Guide to Data-Driven Decision Making
+
+Inside this 25-page guide:
+• How to identify your most important metrics
+• 10 dashboard templates you can use today
+• Step-by-step data integration checklist
+• Real case studies from 5 industries
+• Common analytics mistakes (and how to avoid them)
+
+No email required. Just download and start making better decisions.
+
+👉 Get your free guide: [link]
+
+P.S. If you want to automate this entire process, check out our new AI Analytics Platform (free trial available!)
+```
+
+**Image**: Guide cover with "FREE" badge
+**Posting Time**: Monday, 9:00 AM EST
+**Paid Boost**: $300 (Boosted post to lookalike audience)
+
+---
+
+#### Post 2: Customer Testimonial Video (Week 4)
+**Format**: Video (90 seconds)
+**Caption Length**: 250 characters
+
+**Copy**:
+```
+"TechFlow cut our reporting time from 40 hours to 4 hours per week. That's 36 hours back to focus on strategy instead of spreadsheets."
+
+- Sarah Chen, VP of Analytics at SwiftShop
+
+Hear more success stories and start your free trial: [link]
+
+#CustomerSuccess #DataAnalytics #Testimonial
+```
+
+**Video Content**:
+- Customer interview in their office
+- B-roll of them using the platform
+- On-screen metrics showing results
+- End screen with CTA
+
+**Posting Time**: Wednesday, 11:00 AM EST
+**Paid Boost**: $400 (Video views campaign)
+
+---
+
+## Content Calendar (First 2 Weeks)
+
+### Week 1: Launch Week
+
+| Day | Platform | Content Type | Topic | Paid/Organic |
+|-----|----------|--------------|-------|--------------|
+| Mon | Twitter | Teaser | Launch countdown | Organic |
+| Mon | LinkedIn | Article | "The Future of Analytics" | Organic |
+| Tue | All Platforms | Announcement | Product launch | Paid ($1,200) |
+| Tue | Instagram | Carousel | Product features | Paid ($400) |
+| Wed | LinkedIn | Post | Educational tip | Organic |
+| Wed | Twitter | Thread | Quick tips | Organic |
+| Thu | Facebook | Link Post | Free guide | Paid ($300) |
+| Thu | LinkedIn | Post | Industry insights | Organic |
+| Fri | Instagram | Reel | Product demo | Organic |
+| Fri | Twitter | Poll | Audience engagement | Organic |
+
+### Week 2: Social Proof Week
+
+| Day | Platform | Content Type | Topic | Paid/Organic |
+|-----|----------|--------------|-------|--------------|
+| Mon | Facebook | Link Post | Free resource | Paid ($300) |
+| Mon | LinkedIn | Post | Thought leadership | Organic |
+| Tue | Twitter | Thread | Data mistakes | Organic |
+| Tue | Instagram | Story Series | Customer spotlight | Organic |
+| Wed | LinkedIn | Carousel | Case study | Paid ($300) |
+| Wed | Twitter | Quote Tweet | Industry news | Organic |
+| Thu | Facebook | Video | Customer testimonial | Paid ($400) |
+| Thu | LinkedIn | Post | Product update | Organic |
+| Fri | Instagram | Reel | Behind-the-scenes | Organic |
+| Fri | Twitter | Engagement | Q&A session | Organic |
+
+---
+
+## Engagement Strategy
+
+### Response Templates
+
+**Positive Comment**:
+```
+Thanks for the support! 🙌 Have you tried the platform yet? We'd love to hear your feedback. DM us if you have any questions!
+```
+
+**Question About Features**:
+```
+Great question! [Answer]. Want to see it in action? Book a free demo: [link] or start your trial: [link]
+```
+
+**Pricing Inquiry**:
+```
+Our pricing starts at $99/month, but you can try all features free for 14 days (no credit card required). Check it out: [link]
+```
+
+**Competitor Comparison**:
+```
+We'd be happy to show you how we compare! Here's a detailed comparison guide: [link]. Or book a demo and we'll walk you through it: [link]
+```
+
+**Negative Feedback**:
+```
+We're sorry to hear that. We'd love to make this right. Can you DM us with more details? Our team will follow up within 24 hours.
+```
+
+---
+
+## Tracking and Metrics
+
+### UTM Parameters
+
+**LinkedIn**:
+- Source: `linkedin`
+- Medium: `social`
+- Campaign: `ai-analytics-launch`
+- Content: `[post-type]` (e.g., `carousel-case-study`)
+
+**Twitter**:
+- Source: `twitter`
+- Medium: `social`
+- Campaign: `ai-analytics-launch`
+- Content: `[post-type]` (e.g., `thread-tips`)
+
+**Instagram**:
+- Source: `instagram`
+- Medium: `social`
+- Campaign: `ai-analytics-launch`
+- Content: `[post-type]` (e.g., `reel-demo`)
+
+**Facebook**:
+- Source: `facebook`
+- Medium: `social`
+- Campaign: `ai-analytics-launch`
+- Content: `[post-type]` (e.g., `video-testimonial`)
+
+### KPIs by Platform
+
+**LinkedIn**:
+- Impressions: 100,000+
+- Engagement Rate: 3%+
+- Click-Through Rate: 1.5%+
+- Leads Generated: 200+
+
+**Twitter/X**:
+- Impressions: 150,000+
+- Engagement Rate: 2%+
+- Retweets: 500+
+- Profile Visits: 5,000+
+
+**Instagram**:
+- Reach: 75,000+
+- Engagement Rate: 4%+
+- Profile Visits: 3,000+
+- Link Clicks: 1,500+
+
+**Facebook**:
+- Reach: 50,000+
+- Engagement Rate: 2.5%+
+- Video Views: 25,000+
+- Link Clicks: 2,000+
+
+### Overall Campaign KPIs
+
+- **Total Reach**: 375,000+
+- **Total Engagement**: 15,000+
+- **Website Visits**: 10,000+
+- **MQLs Generated**: 500+
+- **Free Trial Signups**: 100+
+- **Cost Per Lead**: $30
+- **Cost Per Trial**: $150
+
+---
+
+## A/B Testing Plan
+
+### Test 1: CTA Variations (Week 1-2)
+**Variable**: Call-to-action text
+**Version A**: "Start Your Free Trial"
+**Version B**: "See It In Action - Free Trial"
+**Metric**: Click-through rate
+**Winner**: Version with higher CTR gets 100% traffic Week 3+
+
+### Test 2: Visual Style (Week 3-4)
+**Variable**: Image style
+**Version A**: Product screenshots
+**Version B**: Lifestyle images (people using product)
+**Metric**: Engagement rate
+**Winner**: Version with higher engagement continues
+
+### Test 3: Post Length (Week 5-6)
+**Variable**: Copy length
+**Version A**: Short copy (100-150 characters)
+**Version B**: Long copy (300-400 characters)
+**Metric**: Engagement + click-through rate
+**Winner**: Version with better combined metric
+
+---
+
+## Budget Breakdown
+
+| Platform | Paid Ads | Content Creation | Total |
+|----------|----------|------------------|-------|
+| LinkedIn | $2,000 | $3,000 | $5,000 |
+| Twitter/X | $1,500 | $2,000 | $3,500 |
+| Instagram | $1,000 | $2,500 | $3,500 |
+| Facebook | $500 | $2,500 | $3,000 |
+| **Total** | **$5,000** | **$10,000** | **$15,000** |
+
+### Content Creation Costs
+- Video production (3 videos): $4,000
+- Graphic design (50+ assets): $3,000
+- Copywriting: $2,000
+- Photography: $1,000
+
+---
+
+## Success Criteria
+
+✅ **Primary Goal**: 500 MQLs generated
+✅ **Secondary Goal**: 100 free trial signups
+✅ **Engagement Goal**: 15,000+ total engagements
+✅ **Reach Goal**: 375,000+ total reach
+✅ **Cost Efficiency**: CPL under $30, Cost per trial under $150
+
+---
+
+## Post-Campaign Analysis
+
+### Week 13: Review and Optimize
+
+1. **Analyze Performance**:
+   - Which platforms drove the most MQLs?
+   - Which content types had highest engagement?
+   - What was the actual CPL and cost per trial?
+
+2. **Identify Top Performers**:
+   - Best-performing posts (repurpose for future campaigns)
+   - Most effective CTAs
+   - Optimal posting times
+
+3. **Document Learnings**:
+   - What worked well?
+   - What didn't work?
+   - Recommendations for next campaign
+
+4. **Plan Next Steps**:
+   - Nurture campaign for trial users
+   - Retargeting campaign for engaged users
+   - Ongoing content strategy
+
+---
+
+## Tools and Resources
+
+- **Scheduling**: Hootsuite or Buffer
+- **Analytics**: Native platform analytics + Google Analytics
+- **Design**: Canva Pro or Adobe Creative Suite
+- **Video Editing**: Adobe Premiere Pro or Final Cut Pro
+- **UTM Builder**: Google Campaign URL Builder
+- **A/B Testing**: Platform native tools + Optimizely
+- **Reporting**: Google Data Studio or Tableau
+
+---
+
+**Campaign Owner**: Marketing Team
+**Last Updated**: 2026-01-31
+**Status**: Ready to Launch

package/augment-extensions/domain-rules/marketing-standards/seo-sales-marketing/module.json

@@ -0,0 +1,50 @@
+{
+  "name": "seo-sales-marketing",
+  "version": "1.0.0",
+  "displayName": "SEO, Sales, and Marketing Content Standards",
+  "description": "Comprehensive marketing and sales content standards for AI-driven content creation",
+  "type": "domain-rules",
+  "author": "Augment Extensions",
+  "license": "MIT",
+  "augment": {
+    "characterCount": 288256,
+    "priority": "high",
+    "category": "domain-rules",
+    "appliesTo": {
+      "filePatterns": [
+        "**/*.md",
+        "**/*.html",
+        "**/*.txt",
+        "**/marketing/**",
+        "**/content/**",
+        "**/campaigns/**"
+      ],
+      "contentTypes": [
+        "blog-post",
+        "social-media",
+        "email",
+        "landing-page",
+        "ad-copy",
+        "sales-copy"
+      ]
+    }
+  },
+  "installation": {
+    "required": false,
+    "cli": "augx link domain-rules/marketing-standards/seo-sales-marketing",
+    "manual": "Copy module contents to project's .augment/ folder"
+  },
+  "dependencies": [],
+  "keywords": [
+    "marketing",
+    "seo",
+    "sales",
+    "content-marketing",
+    "social-media",
+    "email-marketing",
+    "ppc",
+    "advertising",
+    "conversion-optimization"
+  ]
+}
+