@mytechtoday/augment-extensions 0.4.0 → 0.5.0

package/augment-extensions/domain-rules/marketing-standards/seo-sales-marketing/examples/landing-page-example.md

@@ -0,0 +1,934 @@
+# Landing Page Example: Conversion-Optimized Product Launch
+
+## Page Overview
+
+**Page Title**: AI Analytics Platform - Transform Data Into Insights  
+**URL**: `https://techflow.com/ai-analytics-trial`  
+**Goal**: Generate free trial signups  
+**Target Conversion Rate**: 15%+  
+**A/B Test Variants**: 2 versions (Hero CTA placement)
+
+---
+
+## Page Structure
+
+### Above the Fold (Hero Section)
+
+#### Variant A: CTA Right
+
+**HTML Structure**:
+```html
+<section class="hero" id="hero-section">
+  <div class="container">
+    <div class="hero-content">
+      <div class="hero-left">
+        <h1 class="hero-headline">
+          Turn Data Chaos Into Actionable Insights
+          <span class="highlight">In Minutes, Not Hours</span>
+        </h1>
+        
+        <p class="hero-subheadline">
+          AI-powered analytics platform that speaks your language. 
+          No coding required. No data science degree needed.
+        </p>
+        
+        <ul class="hero-benefits">
+          <li>✅ Automated data cleaning and integration</li>
+          <li>✅ Natural language queries ("Show me top customers")</li>
+          <li>✅ Real-time dashboards that update automatically</li>
+          <li>✅ Predictive analytics powered by AI</li>
+        </ul>
+        
+        <div class="social-proof">
+          <div class="rating">
+            ⭐⭐⭐⭐⭐ 4.9/5 (500+ reviews)
+          </div>
+          <div class="logos">
+            <p>Trusted by:</p>
+            <img src="/logos/company1.svg" alt="Company 1">
+            <img src="/logos/company2.svg" alt="Company 2">
+            <img src="/logos/company3.svg" alt="Company 3">
+          </div>
+        </div>
+      </div>
+      
+      <div class="hero-right">
+        <div class="signup-form-card">
+          <h2>Start Your Free 14-Day Trial</h2>
+          <p class="form-subtext">No credit card required. Cancel anytime.</p>
+          
+          <form id="trial-signup-form" action="/api/trial-signup" method="POST">
+            <div class="form-group">
+              <label for="full-name">Full Name</label>
+              <input 
+                type="text" 
+                id="full-name" 
+                name="fullName" 
+                placeholder="John Smith" 
+                required 
+                aria-required="true"
+              >
+            </div>
+            
+            <div class="form-group">
+              <label for="work-email">Work Email</label>
+              <input 
+                type="email" 
+                id="work-email" 
+                name="email" 
+                placeholder="john@company.com" 
+                required 
+                aria-required="true"
+              >
+            </div>
+            
+            <div class="form-group">
+              <label for="company-name">Company Name</label>
+              <input 
+                type="text" 
+                id="company-name" 
+                name="company" 
+                placeholder="Acme Corp" 
+                required 
+                aria-required="true"
+              >
+            </div>
+            
+            <div class="form-group">
+              <label for="company-size">Company Size</label>
+              <select id="company-size" name="companySize" required aria-required="true">
+                <option value="">Select size</option>
+                <option value="1-10">1-10 employees</option>
+                <option value="11-50">11-50 employees</option>
+                <option value="51-200">51-200 employees</option>
+                <option value="201-500">201-500 employees</option>
+                <option value="500+">500+ employees</option>
+              </select>
+            </div>
+            
+            <button type="submit" class="cta-button primary">
+              Start Free Trial →
+            </button>
+            
+            <p class="form-footer">
+              By signing up, you agree to our 
+              <a href="/terms">Terms of Service</a> and 
+              <a href="/privacy">Privacy Policy</a>
+            </p>
+          </form>
+          
+          <div class="trust-badges">
+            <img src="/badges/ssl-secure.svg" alt="SSL Secure">
+            <img src="/badges/gdpr-compliant.svg" alt="GDPR Compliant">
+            <img src="/badges/soc2.svg" alt="SOC 2 Certified">
+          </div>
+        </div>
+      </div>
+    </div>
+  </div>
+</section>
+```
+
+#### Variant B: CTA Below
+
+**Difference**: Form appears below hero content instead of side-by-side. Better for mobile-first design.
+
+**HTML Structure**:
+```html
+<section class="hero" id="hero-section-variant-b">
+  <div class="container">
+    <div class="hero-content-centered">
+      <h1 class="hero-headline-centered">
+        Turn Data Chaos Into Actionable Insights
+        <span class="highlight">In Minutes, Not Hours</span>
+      </h1>
+      
+      <p class="hero-subheadline-centered">
+        AI-powered analytics platform that speaks your language. 
+        No coding required. No data science degree needed.
+      </p>
+      
+      <div class="hero-cta-centered">
+        <button class="cta-button primary large" onclick="scrollToForm()">
+          Start Free Trial →
+        </button>
+        <p class="cta-subtext">14-day free trial • No credit card required</p>
+      </div>
+      
+      <div class="hero-image">
+        <img src="/images/dashboard-preview.png" alt="AI Analytics Dashboard Preview">
+      </div>
+    </div>
+  </div>
+</section>
+
+<!-- Form section appears below -->
+<section class="signup-section" id="signup-form-section">
+  <!-- Same form as Variant A -->
+</section>
+```
+
+---
+
+### Social Proof Section
+
+```html
+<section class="social-proof-section">
+  <div class="container">
+    <h2 class="section-title">Trusted by 500+ Companies Worldwide</h2>
+    
+    <div class="stats-grid">
+      <div class="stat-card">
+        <div class="stat-number">500+</div>
+        <div class="stat-label">Active Customers</div>
+      </div>
+      
+      <div class="stat-card">
+        <div class="stat-number">10M+</div>
+        <div class="stat-label">Data Points Analyzed</div>
+      </div>
+      
+      <div class="stat-card">
+        <div class="stat-number">80%</div>
+        <div class="stat-label">Time Saved on Reporting</div>
+      </div>
+      
+      <div class="stat-card">
+        <div class="stat-number">4.9/5</div>
+        <div class="stat-label">Customer Rating</div>
+      </div>
+    </div>
+    
+    <div class="testimonials-carousel">
+      <div class="testimonial-card">
+        <div class="testimonial-content">
+          <p class="testimonial-text">
+            "TechFlow cut our reporting time from 40 hours to 4 hours per week. 
+            That's 36 hours back to focus on strategy instead of spreadsheets."
+          </p>
+        </div>
+        <div class="testimonial-author">
+          <img src="/avatars/sarah-chen.jpg" alt="Sarah Chen">
+          <div class="author-info">
+            <div class="author-name">Sarah Chen</div>
+            <div class="author-title">VP of Analytics, SwiftShop</div>
+          </div>
+        </div>
+      </div>
+      
+      <!-- Additional testimonial cards -->
+    </div>
+  </div>
+</section>
+```
+
+---
+
+### Features/Benefits Section
+
+```html
+<section class="features-section">
+  <div class="container">
+    <h2 class="section-title">Everything You Need to Make Data-Driven Decisions</h2>
+    <p class="section-subtitle">Powerful features that save time and drive results</p>
+
+    <div class="features-grid">
+      <div class="feature-card">
+        <div class="feature-icon">
+          <img src="/icons/natural-language.svg" alt="Natural Language Icon">
+        </div>
+        <h3 class="feature-title">Natural Language Queries</h3>
+        <p class="feature-description">
+          Ask questions in plain English. No SQL, no formulas, no coding.
+          Just type "Show me top customers this month" and get instant answers.
+        </p>
+        <a href="#demo" class="feature-link">See it in action →</a>
+      </div>
+
+      <div class="feature-card">
+        <div class="feature-icon">
+          <img src="/icons/automation.svg" alt="Automation Icon">
+        </div>
+        <h3 class="feature-title">Automated Data Integration</h3>
+        <p class="feature-description">
+          Connect 50+ data sources in minutes. Salesforce, Google Analytics,
+          Shopify, and more. Data syncs automatically every hour.
+        </p>
+        <a href="#integrations" class="feature-link">View integrations →</a>
+      </div>
+
+      <div class="feature-card">
+        <div class="feature-icon">
+          <img src="/icons/dashboard.svg" alt="Dashboard Icon">
+        </div>
+        <h3 class="feature-title">Real-Time Dashboards</h3>
+        <p class="feature-description">
+          Pre-built dashboards for every use case. Customize with drag-and-drop.
+          Share with your team. Updates automatically.
+        </p>
+        <a href="#templates" class="feature-link">Browse templates →</a>
+      </div>
+
+      <div class="feature-card">
+        <div class="feature-icon">
+          <img src="/icons/ai.svg" alt="AI Icon">
+        </div>
+        <h3 class="feature-title">Predictive Analytics</h3>
+        <p class="feature-description">
+          AI predicts customer churn, forecasts revenue, identifies opportunities.
+          Stay ahead of trends before your competitors.
+        </p>
+        <a href="#ai-features" class="feature-link">Learn more →</a>
+      </div>
+
+      <div class="feature-card">
+        <div class="feature-icon">
+          <img src="/icons/alerts.svg" alt="Alerts Icon">
+        </div>
+        <h3 class="feature-title">Smart Alerts</h3>
+        <p class="feature-description">
+          Get notified when metrics change. Set custom thresholds.
+          Receive alerts via email, Slack, or SMS.
+        </p>
+        <a href="#alerts" class="feature-link">Set up alerts →</a>
+      </div>
+
+      <div class="feature-card">
+        <div class="feature-icon">
+          <img src="/icons/collaboration.svg" alt="Collaboration Icon">
+        </div>
+        <h3 class="feature-title">Team Collaboration</h3>
+        <p class="feature-description">
+          Share dashboards, add comments, assign tasks. Keep everyone
+          aligned with shared insights and reports.
+        </p>
+        <a href="#collaboration" class="feature-link">Collaborate better →</a>
+      </div>
+    </div>
+
+    <div class="cta-centered">
+      <button class="cta-button primary large" onclick="scrollToForm()">
+        Start Free Trial →
+      </button>
+      <p class="cta-subtext">All features included • No credit card required</p>
+    </div>
+  </div>
+</section>
+```
+
+---
+
+### How It Works Section
+
+```html
+<section class="how-it-works-section">
+  <div class="container">
+    <h2 class="section-title">Get Started in 3 Simple Steps</h2>
+
+    <div class="steps-grid">
+      <div class="step-card">
+        <div class="step-number">1</div>
+        <h3 class="step-title">Connect Your Data</h3>
+        <p class="step-description">
+          Link your data sources with one click. We support 50+ integrations
+          including Salesforce, Google Analytics, Shopify, and more.
+        </p>
+        <img src="/images/step1-connect.png" alt="Connect data sources" class="step-image">
+      </div>
+
+      <div class="step-card">
+        <div class="step-number">2</div>
+        <h3 class="step-title">Ask Questions</h3>
+        <p class="step-description">
+          Type questions in plain English. Our AI understands what you're
+          asking and generates insights instantly.
+        </p>
+        <img src="/images/step2-query.png" alt="Ask questions" class="step-image">
+      </div>
+
+      <div class="step-card">
+        <div class="step-number">3</div>
+        <h3 class="step-title">Make Decisions</h3>
+        <p class="step-description">
+          Get actionable insights, share with your team, and make data-driven
+          decisions that drive growth.
+        </p>
+        <img src="/images/step3-insights.png" alt="Get insights" class="step-image">
+      </div>
+    </div>
+  </div>
+</section>
+```
+
+---
+
+### Pricing Section
+
+```html
+<section class="pricing-section">
+  <div class="container">
+    <h2 class="section-title">Simple, Transparent Pricing</h2>
+    <p class="section-subtitle">Start free, upgrade when you're ready</p>
+
+    <div class="pricing-grid">
+      <div class="pricing-card">
+        <div class="plan-name">Starter</div>
+        <div class="plan-price">
+          <span class="currency">$</span>
+          <span class="amount">99</span>
+          <span class="period">/month</span>
+        </div>
+        <ul class="plan-features">
+          <li>✅ Up to 5 data sources</li>
+          <li>✅ 10,000 rows per source</li>
+          <li>✅ 5 dashboards</li>
+          <li>✅ Email support</li>
+          <li>✅ 14-day free trial</li>
+        </ul>
+        <button class="cta-button secondary" onclick="selectPlan('starter')">
+          Start Free Trial
+        </button>
+      </div>
+
+      <div class="pricing-card featured">
+        <div class="popular-badge">Most Popular</div>
+        <div class="plan-name">Professional</div>
+        <div class="plan-price">
+          <span class="currency">$</span>
+          <span class="amount">299</span>
+          <span class="period">/month</span>
+        </div>
+        <ul class="plan-features">
+          <li>✅ Up to 20 data sources</li>
+          <li>✅ Unlimited rows</li>
+          <li>✅ Unlimited dashboards</li>
+          <li>✅ Predictive analytics</li>
+          <li>✅ Priority support</li>
+          <li>✅ 14-day free trial</li>
+        </ul>
+        <button class="cta-button primary" onclick="selectPlan('professional')">
+          Start Free Trial
+        </button>
+      </div>
+
+      <div class="pricing-card">
+        <div class="plan-name">Enterprise</div>
+        <div class="plan-price">
+          <span class="amount">Custom</span>
+        </div>
+        <ul class="plan-features">
+          <li>✅ Unlimited data sources</li>
+          <li>✅ Unlimited rows</li>
+          <li>✅ Unlimited dashboards</li>
+          <li>✅ Advanced AI features</li>
+          <li>✅ Dedicated support</li>
+          <li>✅ Custom integrations</li>
+        </ul>
+        <button class="cta-button secondary" onclick="contactSales()">
+          Contact Sales
+        </button>
+      </div>
+    </div>
+
+    <div class="pricing-footer">
+      <p>All plans include: SSL encryption, GDPR compliance, SOC 2 certification, 99.9% uptime SLA</p>
+    </div>
+  </div>
+</section>
+```
+
+---
+
+### FAQ Section
+
+```html
+<section class="faq-section">
+  <div class="container">
+    <h2 class="section-title">Frequently Asked Questions</h2>
+
+    <div class="faq-grid">
+      <div class="faq-item">
+        <h3 class="faq-question">Do I need a credit card for the free trial?</h3>
+        <p class="faq-answer">
+          No! Start your 14-day free trial with just your email. No credit card required.
+          You can upgrade to a paid plan anytime during or after the trial.
+        </p>
+      </div>
+
+      <div class="faq-item">
+        <h3 class="faq-question">What happens after the free trial ends?</h3>
+        <p class="faq-answer">
+          Your account will automatically downgrade to our free plan (limited features).
+          You can upgrade to a paid plan anytime to unlock all features.
+        </p>
+      </div>
+
+      <div class="faq-item">
+        <h3 class="faq-question">Can I cancel anytime?</h3>
+        <p class="faq-answer">
+          Yes! Cancel anytime with one click. No contracts, no cancellation fees.
+          You'll have access until the end of your billing period.
+        </p>
+      </div>
+
+      <div class="faq-item">
+        <h3 class="faq-question">What data sources do you support?</h3>
+        <p class="faq-answer">
+          We support 50+ integrations including Salesforce, Google Analytics, Shopify,
+          HubSpot, Stripe, PostgreSQL, MySQL, and more. View full list
+          <a href="/integrations">here</a>.
+        </p>
+      </div>
+
+      <div class="faq-item">
+        <h3 class="faq-question">Is my data secure?</h3>
+        <p class="faq-answer">
+          Absolutely. We use bank-level encryption (SSL/TLS), are GDPR compliant,
+          and SOC 2 certified. Your data is encrypted at rest and in transit.
+        </p>
+      </div>
+
+      <div class="faq-item">
+        <h3 class="faq-question">Do you offer training or onboarding?</h3>
+        <p class="faq-answer">
+          Yes! All paid plans include onboarding support. Professional and Enterprise
+          plans include dedicated training sessions and ongoing support.
+        </p>
+      </div>
+    </div>
+  </div>
+</section>
+```
+
+---
+
+### Final CTA Section
+
+```html
+<section class="final-cta-section">
+  <div class="container">
+    <div class="cta-content">
+      <h2 class="cta-headline">Ready to Transform Your Data Strategy?</h2>
+      <p class="cta-subheadline">
+        Join 500+ companies using AI analytics to make better decisions faster.
+      </p>
+
+      <div class="cta-buttons">
+        <button class="cta-button primary large" onclick="scrollToForm()">
+          Start Free Trial →
+        </button>
+        <button class="cta-button secondary large" onclick="bookDemo()">
+          Book a Demo
+        </button>
+      </div>
+
+      <div class="cta-benefits">
+        <span>✅ 14-day free trial</span>
+        <span>✅ No credit card required</span>
+        <span>✅ Cancel anytime</span>
+      </div>
+    </div>
+  </div>
+</section>
+```
+
+---
+
+## CSS Styling
+
+```css
+/* Hero Section */
+.hero {
+  background: linear-gradient(135deg, #0066CC 0%, #00D4FF 100%);
+  color: white;
+  padding: 80px 20px;
+}
+
+.hero-content {
+  display: grid;
+  grid-template-columns: 1fr 1fr;
+  gap: 60px;
+  max-width: 1200px;
+  margin: 0 auto;
+}
+
+.hero-headline {
+  font-size: 3rem;
+  font-weight: 700;
+  line-height: 1.2;
+  margin-bottom: 20px;
+}
+
+.hero-headline .highlight {
+  display: block;
+  color: #00D4FF;
+}
+
+.hero-subheadline {
+  font-size: 1.25rem;
+  line-height: 1.6;
+  margin-bottom: 30px;
+  opacity: 0.9;
+}
+
+.hero-benefits {
+  list-style: none;
+  padding: 0;
+  margin-bottom: 30px;
+}
+
+.hero-benefits li {
+  font-size: 1.1rem;
+  margin-bottom: 12px;
+  padding-left: 0;
+}
+
+/* Signup Form Card */
+.signup-form-card {
+  background: white;
+  border-radius: 12px;
+  padding: 40px;
+  box-shadow: 0 20px 60px rgba(0, 0, 0, 0.3);
+}
+
+.signup-form-card h2 {
+  color: #2C3E50;
+  font-size: 1.75rem;
+  margin-bottom: 10px;
+}
+
+.form-subtext {
+  color: #7F8C8D;
+  margin-bottom: 30px;
+}
+
+.form-group {
+  margin-bottom: 20px;
+}
+
+.form-group label {
+  display: block;
+  color: #2C3E50;
+  font-weight: 600;
+  margin-bottom: 8px;
+}
+
+.form-group input,
+.form-group select {
+  width: 100%;
+  padding: 12px 16px;
+  border: 2px solid #ECF0F1;
+  border-radius: 6px;
+  font-size: 1rem;
+  transition: border-color 0.3s;
+}
+
+.form-group input:focus,
+.form-group select:focus {
+  outline: none;
+  border-color: #0066CC;
+}
+
+/* CTA Buttons */
+.cta-button {
+  padding: 16px 32px;
+  font-size: 1.1rem;
+  font-weight: 600;
+  border: none;
+  border-radius: 6px;
+  cursor: pointer;
+  transition: all 0.3s;
+  width: 100%;
+}
+
+.cta-button.primary {
+  background: #0066CC;
+  color: white;
+}
+
+.cta-button.primary:hover {
+  background: #0052A3;
+  transform: translateY(-2px);
+  box-shadow: 0 4px 12px rgba(0, 102, 204, 0.4);
+}
+
+.cta-button.secondary {
+  background: white;
+  color: #0066CC;
+  border: 2px solid #0066CC;
+}
+
+.cta-button.secondary:hover {
+  background: #F8F9FA;
+}
+
+/* Features Grid */
+.features-grid {
+  display: grid;
+  grid-template-columns: repeat(3, 1fr);
+  gap: 30px;
+  margin: 60px 0;
+}
+
+.feature-card {
+  background: white;
+  padding: 40px;
+  border-radius: 12px;
+  box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
+  transition: transform 0.3s, box-shadow 0.3s;
+}
+
+.feature-card:hover {
+  transform: translateY(-8px);
+  box-shadow: 0 12px 24px rgba(0, 0, 0, 0.15);
+}
+
+/* Responsive Design */
+@media (max-width: 768px) {
+  .hero-content {
+    grid-template-columns: 1fr;
+  }
+
+  .features-grid {
+    grid-template-columns: 1fr;
+  }
+
+  .pricing-grid {
+    grid-template-columns: 1fr;
+  }
+}
+```
+
+---
+
+## JavaScript Functionality
+
+```javascript
+// Form Validation and Submission
+document.getElementById('trial-signup-form').addEventListener('submit', async (e) => {
+  e.preventDefault();
+
+  const formData = {
+    fullName: document.getElementById('full-name').value,
+    email: document.getElementById('work-email').value,
+    company: document.getElementById('company-name').value,
+    companySize: document.getElementById('company-size').value,
+    source: getUTMSource(),
+    timestamp: new Date().toISOString()
+  };
+
+  // Show loading state
+  const submitButton = e.target.querySelector('button[type="submit"]');
+  submitButton.disabled = true;
+  submitButton.textContent = 'Creating your account...';
+
+  try {
+    const response = await fetch('/api/trial-signup', {
+      method: 'POST',
+      headers: {
+        'Content-Type': 'application/json',
+      },
+      body: JSON.stringify(formData)
+    });
+
+    if (response.ok) {
+      // Track conversion
+      trackConversion('trial_signup', formData);
+
+      // Redirect to onboarding
+      window.location.href = '/onboarding?email=' + encodeURIComponent(formData.email);
+    } else {
+      throw new Error('Signup failed');
+    }
+  } catch (error) {
+    alert('Something went wrong. Please try again or contact support.');
+    submitButton.disabled = false;
+    submitButton.textContent = 'Start Free Trial →';
+  }
+});
+
+// Scroll to Form
+function scrollToForm() {
+  document.getElementById('trial-signup-form').scrollIntoView({
+    behavior: 'smooth'
+  });
+  document.getElementById('full-name').focus();
+}
+
+// Get UTM Parameters
+function getUTMSource() {
+  const params = new URLSearchParams(window.location.search);
+  return {
+    source: params.get('utm_source') || 'direct',
+    medium: params.get('utm_medium') || 'none',
+    campaign: params.get('utm_campaign') || 'none',
+    content: params.get('utm_content') || 'none'
+  };
+}
+
+// Track Conversion
+function trackConversion(event, data) {
+  // Google Analytics
+  if (typeof gtag !== 'undefined') {
+    gtag('event', event, {
+      'event_category': 'conversion',
+      'event_label': data.company,
+      'value': 1
+    });
+  }
+
+  // Facebook Pixel
+  if (typeof fbq !== 'undefined') {
+    fbq('track', 'Lead', {
+      content_name: 'Trial Signup',
+      value: 1,
+      currency: 'USD'
+    });
+  }
+
+  // LinkedIn Insight Tag
+  if (typeof _linkedin_data_partner_ids !== 'undefined') {
+    window.lintrk('track', { conversion_id: 12345678 });
+  }
+}
+
+// A/B Test Variant Selection
+function selectVariant() {
+  const variant = Math.random() < 0.5 ? 'A' : 'B';
+  localStorage.setItem('landing_page_variant', variant);
+
+  if (variant === 'B') {
+    document.getElementById('hero-section').style.display = 'none';
+    document.getElementById('hero-section-variant-b').style.display = 'block';
+  }
+
+  // Track variant view
+  trackEvent('variant_view', { variant });
+}
+
+// Initialize on page load
+document.addEventListener('DOMContentLoaded', () => {
+  selectVariant();
+});
+```
+
+---
+
+## A/B Testing Plan
+
+### Test 1: Hero CTA Placement
+**Hypothesis**: Form on the right (Variant A) will convert better than CTA button with form below (Variant B)
+**Metric**: Conversion rate (form submissions / page views)
+**Duration**: 2 weeks or 1,000 conversions (whichever comes first)
+**Winner Criteria**: 95% statistical significance
+
+### Test 2: Headline Variations
+**Variant A**: "Turn Data Chaos Into Actionable Insights"
+**Variant B**: "Make Better Decisions with AI-Powered Analytics"
+**Metric**: Time on page + conversion rate
+**Duration**: 2 weeks
+
+### Test 3: Social Proof Placement
+**Variant A**: Testimonials below hero
+**Variant B**: Testimonials above features
+**Metric**: Scroll depth + conversion rate
+**Duration**: 2 weeks
+
+---
+
+## Conversion Optimization Checklist
+
+✅ **Above the Fold**:
+- [ ] Clear value proposition in headline
+- [ ] Visible CTA button (contrasting color)
+- [ ] Trust signals (ratings, customer logos)
+- [ ] No navigation menu (reduce distractions)
+
+✅ **Form Optimization**:
+- [ ] Minimal fields (name, email, company, size)
+- [ ] Clear labels and placeholders
+- [ ] Inline validation
+- [ ] Privacy assurance ("No credit card required")
+
+✅ **Social Proof**:
+- [ ] Customer testimonials with photos
+- [ ] Company logos (recognizable brands)
+- [ ] Statistics (500+ customers, 4.9/5 rating)
+- [ ] Case studies with results
+
+✅ **Trust Signals**:
+- [ ] Security badges (SSL, GDPR, SOC 2)
+- [ ] Money-back guarantee
+- [ ] Free trial (no credit card)
+- [ ] Privacy policy link
+
+✅ **Mobile Optimization**:
+- [ ] Responsive design
+- [ ] Touch-friendly buttons (min 44x44px)
+- [ ] Fast loading (< 3 seconds)
+- [ ] Simplified navigation
+
+✅ **Performance**:
+- [ ] Page load time < 3 seconds
+- [ ] Images optimized (WebP format)
+- [ ] Lazy loading for below-fold content
+- [ ] Minified CSS/JS
+
+---
+
+## Tracking and Analytics
+
+### Conversion Goals
+1. **Primary**: Trial signup form submission
+2. **Secondary**: Demo booking
+3. **Micro-conversions**: Scroll to pricing, video play, FAQ expansion
+
+### Event Tracking
+```javascript
+// Track scroll depth
+let maxScroll = 0;
+window.addEventListener('scroll', () => {
+  const scrollPercent = (window.scrollY / (document.body.scrollHeight - window.innerHeight)) * 100;
+  if (scrollPercent > maxScroll) {
+    maxScroll = Math.floor(scrollPercent / 25) * 25; // Track in 25% increments
+    trackEvent('scroll_depth', { depth: maxScroll });
+  }
+});
+
+// Track CTA clicks
+document.querySelectorAll('.cta-button').forEach(button => {
+  button.addEventListener('click', (e) => {
+    trackEvent('cta_click', {
+      location: e.target.closest('section').id,
+      text: e.target.textContent
+    });
+  });
+});
+
+// Track form field interactions
+document.querySelectorAll('#trial-signup-form input').forEach(input => {
+  input.addEventListener('focus', (e) => {
+    trackEvent('form_field_focus', { field: e.target.id });
+  });
+});
+```
+
+---
+
+## Success Metrics
+
+**Target Conversion Rate**: 15%
+**Current Baseline**: 8%
+**Improvement Goal**: +87.5%
+
+**Key Metrics**:
+- Page views: 10,000/month
+- Form submissions: 1,500/month (15% conversion)
+- Cost per acquisition: $30
+- Trial-to-paid conversion: 20%
+
+---
+
+**Page Owner**: Marketing Team
+**Last Updated**: 2026-01-31
+**Status**: Ready for A/B Testing