@mytechtoday/augment-extensions 0.4.0 → 0.5.0

package/augment-extensions/domain-rules/marketing-standards/seo-sales-marketing/rules/social-media-marketing.md

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+# Social Media Marketing Standards
+
+## Overview
+
+Platform-specific best practices for social media marketing including character limits, optimal posting times, content formats, and engagement strategies for Twitter/X, LinkedIn, Instagram, Facebook, TikTok, and YouTube.
+
+---
+
+## Twitter/X Standards
+
+### Character Limits and Format
+
+- **Text**: 280 characters (4,000 for Twitter Blue/Premium)
+- **Hashtags**: 1-2 per tweet (max effectiveness)
+- **Mentions**: Use @ to tag users
+- **Links**: Use URL shorteners (bit.ly, ow.ly) or native link cards
+- **Media**: Images (1-4), GIFs, videos (up to 2:20)
+
+### Best Practices
+
+**DO**:
+- Keep tweets concise and punchy (120-130 chars ideal for retweets)
+- Use visual content (tweets with images get 150% more retweets)
+- Post during peak times (8-10 AM, 6-9 PM local time)
+- Engage with replies and mentions within 1 hour
+- Use Twitter threads for longer narratives
+- Include clear CTAs
+
+**DON'T**:
+- Overuse hashtags (looks spammy)
+- Tweet the same content repeatedly
+- Ignore mentions and replies
+- Use all caps or excessive punctuation!!!
+- Post only promotional content (80/20 rule: 80% value, 20% promotion)
+
+### Content Types
+
+- **Text tweets**: Quick tips, questions, announcements
+- **Image tweets**: Infographics, quotes, behind-the-scenes
+- **Video tweets**: Product demos, tutorials, testimonials
+- **Threads**: Step-by-step guides, storytelling
+- **Polls**: Audience engagement, market research
+- **Spaces**: Live audio conversations
+
+---
+
+## LinkedIn Standards
+
+### Character Limits and Format
+
+- **Text posts**: 3,000 characters (first 140 visible in feed)
+- **Articles**: 125,000 characters
+- **Hashtags**: 3-5 per post
+- **Mentions**: Use @ to tag people and companies
+- **Media**: Images, videos (up to 10 min), documents, polls
+
+### Best Practices
+
+**DO**:
+- Start with a hook in the first 140 characters
+- Use line breaks for readability (2-3 sentence paragraphs)
+- Post during business hours (7-9 AM, 12-1 PM, 5-6 PM Tue-Thu)
+- Share professional insights and thought leadership
+- Engage with comments within 1 hour (boosts algorithm)
+- Use native video (performs better than YouTube links)
+- Tag relevant people and companies
+
+**DON'T**:
+- Use clickbait or sensational headlines
+- Post overly promotional content
+- Ignore comments on your posts
+- Use personal profile for company updates (use Company Page)
+- Post on weekends (lower engagement)
+
+### Content Types
+
+- **Text posts**: Industry insights, personal stories, tips
+- **Articles**: Long-form thought leadership
+- **Videos**: Tutorials, interviews, company culture
+- **Documents**: Slide decks, infographics, reports
+- **Polls**: Audience opinions, market research
+- **Live events**: Webinars, Q&As
+
+---
+
+## Instagram Standards
+
+### Character Limits and Format
+
+- **Captions**: 2,200 characters (first 125 visible without "more")
+- **Bio**: 150 characters
+- **Hashtags**: 30 max, 5-10 recommended
+- **Stories**: 15 seconds per slide
+- **Reels**: 90 seconds max
+- **IGTV**: Up to 60 minutes
+
+### Best Practices
+
+**DO**:
+- Use high-quality, visually appealing images (1080x1080 px min)
+- Post consistently (1-2 times per day)
+- Use Stories daily (increases visibility)
+- Post Reels for maximum reach (algorithm favors them)
+- Use location tags and hashtags
+- Engage with followers' content
+- Post during peak times (11 AM-1 PM, 7-9 PM)
+
+**DON'T**:
+- Use low-resolution or blurry images
+- Overuse filters (maintain brand consistency)
+- Buy followers or engagement
+- Use banned or spammy hashtags
+- Post without captions or context
+- Ignore comments and DMs
+
+### Content Types
+
+- **Feed posts**: Product photos, lifestyle shots, user-generated content
+- **Stories**: Behind-the-scenes, polls, Q&As, countdowns
+- **Reels**: Short-form video, tutorials, trends
+- **IGTV**: Long-form video, interviews, tutorials
+- **Guides**: Curated collections of posts
+- **Live**: Real-time engagement, Q&As, events
+
+### Hashtag Strategy
+
+**Types**:
+- **Branded**: #YourBrandName
+- **Industry**: #DigitalMarketing, #ContentCreation
+- **Niche**: #B2BMarketing, #SaaSGrowth
+- **Community**: #MarketingMonday, #ThrowbackThursday
+- **Location**: #NYCMarketing, #LondonBusiness
+
+**Mix**:
+- 3-5 high-volume hashtags (100K+ posts)
+- 3-5 medium-volume hashtags (10K-100K posts)
+- 2-4 low-volume hashtags (<10K posts)
+
+---
+
+## Facebook Standards
+
+### Character Limits and Format
+
+- **Text posts**: 63,206 characters (first 480 visible)
+- **Link descriptions**: 30 characters
+- **Hashtags**: 1-2 per post (less effective than other platforms)
+- **Videos**: Up to 240 minutes
+- **Stories**: 15 seconds per slide
+
+### Best Practices
+
+**DO**:
+- Keep posts short (40-80 characters get highest engagement)
+- Use native video (autoplay in feed)
+- Post during peak times (1-4 PM, Wed-Fri)
+- Use Facebook Live for real-time engagement
+- Create Facebook Groups for community building
+- Use Facebook Ads for reach (organic reach declining)
+- Respond to comments and messages promptly
+
+**DON'T**:
+- Post clickbait or engagement bait ("Tag a friend!")
+- Use too many hashtags (looks spammy on Facebook)
+- Cross-post identical content from other platforms
+- Ignore negative comments or reviews
+- Post only promotional content
+
+### Content Types
+
+- **Text posts**: Questions, announcements, updates
+- **Photo posts**: Product images, team photos, events
+- **Video posts**: Tutorials, testimonials, behind-the-scenes
+- **Live videos**: Q&As, product launches, events
+- **Stories**: Time-sensitive updates, polls
+- **Events**: Webinars, meetups, product launches
+
+---
+
+## TikTok Standards
+
+### Character Limits and Format
+
+- **Video length**: 10 minutes max (3-60 seconds ideal)
+- **Captions**: 2,200 characters (first 100 visible)
+- **Hashtags**: 3-5 per video
+- **Bio**: 80 characters
+
+### Best Practices
+
+**DO**:
+- Hook viewers in first 3 seconds
+- Use trending sounds and music
+- Post 1-4 times per day
+- Use vertical video (9:16 aspect ratio)
+- Add captions/text overlays (many watch without sound)
+- Participate in trending challenges
+- Post during peak times (6-10 AM, 7-11 PM)
+- Use TikTok's native editing tools
+
+**DON'T**:
+- Repost content from other platforms (watermarks hurt reach)
+- Use copyrighted music (use TikTok's library)
+- Make overly polished, corporate content (authenticity wins)
+- Ignore comments (engagement boosts algorithm)
+- Post horizontal videos
+
+### Content Types
+
+- **Educational**: How-tos, tips, tutorials
+- **Entertainment**: Humor, trends, challenges
+- **Behind-the-scenes**: Company culture, day-in-the-life
+- **Product demos**: Quick showcases, features
+- **User-generated content**: Customer testimonials, reviews
+- **Duets/Stitches**: Collaborate with other creators
+
+---
+
+## YouTube Standards
+
+### Video Specifications
+
+- **Length**: No limit (8-15 minutes ideal for monetization)
+- **Title**: 70 characters (first 60 visible in search)
+- **Description**: 5,000 characters (first 157 visible)
+- **Tags**: 500 characters total
+- **Thumbnail**: 1280x720 px (16:9 ratio)
+
+### Best Practices
+
+**DO**:
+- Create compelling thumbnails with text overlay
+- Use keyword-rich titles and descriptions
+- Add timestamps for longer videos
+- Include CTAs (subscribe, like, comment)
+- Upload consistently (weekly minimum)
+- Optimize for search (YouTube is 2nd largest search engine)
+- Create playlists to increase watch time
+- Engage with comments
+
+**DON'T**:
+- Use clickbait titles/thumbnails
+- Ignore SEO optimization
+- Post irregularly
+- Use copyrighted music without license
+- Disable comments (hurts engagement)
+- Forget end screens and cards
+
+### Content Types
+
+- **Tutorials**: Step-by-step guides
+- **Reviews**: Product/service reviews
+- **Vlogs**: Behind-the-scenes, day-in-the-life
+- **Interviews**: Expert conversations
+- **Webinars**: Educational content
+- **Shorts**: 60-second vertical videos (TikTok-style)
+
+---
+
+## Cross-Platform Strategy
+
+### Content Repurposing
+
+**From Long-Form Video (YouTube)**:
+- Extract 60-second clips for TikTok/Instagram Reels
+- Create quote graphics for Twitter/LinkedIn
+- Write blog post summary
+- Pull audio for podcast
+
+**From Blog Post**:
+- Create Twitter thread (key points)
+- Design infographic for Instagram
+- Record video summary for YouTube
+- Write LinkedIn article (expanded version)
+
+### Platform-Specific Adaptations
+
+**Same Message, Different Formats**:
+- **Twitter**: "5 tips for content marketing [thread]"
+- **LinkedIn**: "Here's what 10 years of content marketing taught me..."
+- **Instagram**: Carousel post with 5 tips + visuals
+- **TikTok**: 60-second video demonstrating tips
+- **YouTube**: 10-minute deep dive on each tip
+
+---
+
+## Engagement Best Practices
+
+### Response Times
+
+- **Twitter**: Within 1 hour (real-time platform)
+- **LinkedIn**: Within 2-4 hours
+- **Instagram**: Within 1-2 hours
+- **Facebook**: Within 24 hours
+- **TikTok**: Within 1 hour (boosts algorithm)
+
+### Community Management
+
+**DO**:
+- Respond to all comments (positive and negative)
+- Ask questions to encourage engagement
+- Like and reply to user-generated content
+- Share customer testimonials and reviews
+- Create polls and surveys
+- Host Q&A sessions
+- Acknowledge mentions and tags
+
+**DON'T**:
+- Delete negative comments (unless spam/abusive)
+- Use generic, copy-paste responses
+- Ignore DMs and messages
+- Argue with trolls (block/report instead)
+- Only engage when promoting something
+
+---
+
+## Analytics and Metrics
+
+### Key Performance Indicators (KPIs)
+
+**Reach Metrics**:
+- Impressions
+- Reach
+- Follower growth rate
+
+**Engagement Metrics**:
+- Likes, comments, shares
+- Engagement rate (engagements / reach)
+- Click-through rate (CTR)
+- Video views and watch time
+
+**Conversion Metrics**:
+- Website clicks
+- Lead generation
+- Sales attributed to social
+- Cost per acquisition (CPA)
+
+### Platform-Specific Analytics
+
+- **Twitter**: Twitter Analytics
+- **LinkedIn**: LinkedIn Analytics (Page/Profile)
+- **Instagram**: Instagram Insights
+- **Facebook**: Facebook Insights, Meta Business Suite
+- **TikTok**: TikTok Analytics
+- **YouTube**: YouTube Studio Analytics
+
+### Third-Party Tools
+
+- **Hootsuite**: Multi-platform scheduling and analytics
+- **Buffer**: Scheduling and performance tracking
+- **Sprout Social**: Comprehensive social media management
+- **Later**: Visual planning (Instagram-focused)
+- **Socialbakers**: AI-powered analytics
+
+---
+
+## Content Calendar
+
+### Planning Framework
+
+**Weekly Schedule Example**:
+- **Monday**: Motivational quote, industry news
+- **Tuesday**: Tutorial/how-to content
+- **Wednesday**: Behind-the-scenes, team spotlight
+- **Thursday**: User-generated content, testimonial
+- **Friday**: Fun/entertaining content, weekend preview
+
+### Posting Frequency
+
+**Recommended**:
+- **Twitter**: 3-5 times per day
+- **LinkedIn**: 1 time per day (weekdays)
+- **Instagram**: 1-2 times per day + daily Stories
+- **Facebook**: 1 time per day
+- **TikTok**: 1-4 times per day
+- **YouTube**: 1-2 times per week
+
+---
+
+## Best Practices Summary
+
+### DO
+
+✅ Tailor content to each platform's format and audience
+✅ Post consistently at optimal times
+✅ Use high-quality visuals and video
+✅ Engage with your audience promptly
+✅ Track analytics and adjust strategy
+✅ Use platform-specific features (Stories, Reels, Live)
+✅ Maintain brand voice across platforms
+✅ Experiment with new content formats
+
+### DON'T
+
+❌ Cross-post identical content everywhere
+❌ Buy followers or engagement
+❌ Ignore negative feedback
+❌ Post without a strategy
+❌ Use too many hashtags
+❌ Neglect community management
+❌ Focus only on follower count
+❌ Ignore platform-specific best practices
+
+---
+
+## Resources
+
+- **Social Media Examiner**: Industry news and trends
+- **Hootsuite Blog**: Platform updates and strategies
+- **Buffer Blog**: Social media marketing tips
+- **Later Blog**: Visual content strategies
+- **Platform Help Centers**: Official guidelines and updates
+
+

package/augment-extensions/domain-rules/marketing-standards/seo-sales-marketing/rules/universal-marketing.md

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+# Universal Marketing Standards
+
+## Overview
+
+Cross-cutting marketing standards applicable to all content types and channels. These principles ensure consistent, effective, and ethical marketing practices.
+
+---
+
+## Audience Targeting and Segmentation
+
+### Target Audience Definition
+
+**DO**:
+- Define specific buyer personas with demographics, psychographics, and pain points
+- Segment audiences by behavior, interests, and lifecycle stage
+- Use data-driven insights to refine targeting
+- Create content tailored to each segment
+
+**DON'T**:
+- Use generic "everyone" targeting
+- Ignore audience research and data
+- Apply one-size-fits-all messaging
+
+### Segmentation Criteria
+
+- **Demographics**: Age, gender, location, income, education
+- **Psychographics**: Values, interests, lifestyle, personality
+- **Behavioral**: Purchase history, engagement level, content preferences
+- **Lifecycle Stage**: Awareness, consideration, decision, retention
+
+---
+
+## Messaging Frameworks
+
+### AIDA Framework
+
+**Attention → Interest → Desire → Action**
+
+1. **Attention**: Grab attention with compelling headlines
+2. **Interest**: Build interest with relevant benefits
+3. **Desire**: Create desire by addressing pain points
+4. **Action**: Drive action with clear CTAs
+
+### PAS Framework
+
+**Problem → Agitate → Solve**
+
+1. **Problem**: Identify the customer's problem
+2. **Agitate**: Amplify the pain of the problem
+3. **Solve**: Present your solution
+
+### Value Propositions
+
+**Components**:
+- Clear statement of benefits
+- Differentiation from competitors
+- Specific, quantifiable outcomes
+- Emotional and rational appeals
+
+**Formula**: "We help [target audience] achieve [benefit] by [unique approach]"
+
+---
+
+## Performance Metrics
+
+### Key Metrics
+
+- **CTR (Click-Through Rate)**: Clicks ÷ Impressions × 100
+- **Conversion Rate**: Conversions ÷ Visitors × 100
+- **ROI (Return on Investment)**: (Revenue - Cost) ÷ Cost × 100
+- **CAC (Customer Acquisition Cost)**: Total Marketing Cost ÷ New Customers
+- **LTV (Lifetime Value)**: Average Purchase Value × Purchase Frequency × Customer Lifespan
+- **Engagement Rate**: (Likes + Comments + Shares) ÷ Reach × 100
+
+### Tracking Requirements
+
+- Set up conversion tracking for all campaigns
+- Use UTM parameters for traffic source attribution
+- Monitor metrics in real-time dashboards
+- Establish baseline metrics before optimization
+
+---
+
+## A/B Testing Methodologies
+
+### Testing Framework
+
+1. **Hypothesis**: "Changing [variable] will increase [metric] because [reason]"
+2. **Variables**: Test one variable at a time (headline, CTA, image, etc.)
+3. **Sample Size**: Ensure statistical significance (minimum 100 conversions per variant)
+4. **Duration**: Run tests for at least one full business cycle
+5. **Analysis**: Use statistical significance calculators (p-value < 0.05)
+
+### Common Test Variables
+
+- Headlines and subject lines
+- CTA button text and color
+- Images and videos
+- Copy length and tone
+- Layout and design
+- Pricing and offers
+
+---
+
+## Content Quality Standards
+
+### Writing Standards
+
+- **Clarity**: Use simple, direct language
+- **Conciseness**: Eliminate unnecessary words
+- **Accuracy**: Fact-check all claims and statistics
+- **Readability**: Target 8th-grade reading level for general audiences
+- **Grammar**: Zero tolerance for spelling and grammar errors
+
+### Content Structure
+
+- Use descriptive headings (H1, H2, H3)
+- Break content into scannable sections
+- Include bullet points and numbered lists
+- Add visual elements (images, charts, infographics)
+- Provide clear next steps
+
+---
+
+## Ethical Marketing Practices
+
+### Transparency
+
+- Clearly disclose sponsored content and affiliate links
+- Be honest about product limitations
+- Avoid misleading claims or exaggerations
+- Respect user privacy and data
+
+### Inclusivity
+
+- Use inclusive language (avoid gender, race, age bias)
+- Ensure accessibility (WCAG 2.1 AA compliance)
+- Represent diverse audiences in visuals
+- Avoid stereotypes and cultural insensitivity
+
+### Sustainability
+
+- Avoid greenwashing (false environmental claims)
+- Promote sustainable practices authentically
+- Be transparent about environmental impact
+
+---
+
+## Best Practices
+
+### DO
+
+✅ Research your audience thoroughly
+✅ Test and iterate based on data
+✅ Maintain consistent brand voice
+✅ Prioritize user experience
+✅ Follow legal and ethical guidelines
+✅ Measure and optimize continuously
+
+### DON'T
+
+❌ Make unsubstantiated claims
+❌ Use manipulative dark patterns
+❌ Ignore accessibility requirements
+❌ Spam or over-communicate
+❌ Copy competitors without differentiation
+❌ Neglect mobile optimization
+
+---
+
+## Resources
+
+- **Analytics**: Google Analytics, Adobe Analytics
+- **A/B Testing**: Optimizely, VWO, Google Optimize
+- **Audience Research**: SurveyMonkey, Typeform, UserTesting
+- **Metrics Tracking**: Google Data Studio, Tableau, Mixpanel
+