@mytechtoday/augment-extensions 0.4.0 → 0.5.0

package/augment-extensions/domain-rules/marketing-standards/seo-sales-marketing/rules/content-marketing.md

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+# Content Marketing Standards
+
+## Overview
+
+Best practices for creating high-quality content marketing including blog posts, whitepapers, case studies, and long-form content that educates, engages, and converts audiences.
+
+---
+
+## Blog Post Standards
+
+### Structure
+
+**DO**:
+- Start with compelling headline (H1) using power words and numbers
+- Include introduction that hooks reader within first 2 sentences
+- Use descriptive subheadings (H2, H3) every 200-300 words
+- Break content into scannable sections with bullet points
+- End with clear CTA (call-to-action)
+
+**DON'T**:
+- Write generic, clickbait headlines
+- Bury the lede (main point) deep in content
+- Create walls of text without breaks
+- End abruptly without next steps
+
+### Content Quality
+
+- **Length**: 1,500-2,500 words for SEO-optimized posts
+- **Readability**: Target 8th-grade reading level (Flesch-Kincaid)
+- **Originality**: 100% original content, no plagiarism
+- **Value**: Provide actionable insights, not fluff
+- **Evidence**: Support claims with data, statistics, examples
+
+### Blog Post Template
+
+```markdown
+# [Number] [Power Word] [Benefit] [Target Audience]
+
+## Introduction (100-150 words)
+- Hook: Compelling question or statistic
+- Problem: What pain point does this solve?
+- Promise: What will reader learn?
+
+## Main Content
+### Subheading 1
+- Key point
+- Supporting evidence
+- Example or case study
+
+### Subheading 2
+- Key point
+- Supporting evidence
+- Example or case study
+
+### Subheading 3
+- Key point
+- Supporting evidence
+- Example or case study
+
+## Conclusion (100-150 words)
+- Recap key takeaways
+- Reinforce value
+- Clear CTA
+
+## CTA
+- Download resource
+- Subscribe to newsletter
+- Book consultation
+```
+
+---
+
+## Long-Form Content (Whitepapers, Guides, eBooks)
+
+### Purpose and Positioning
+
+**Whitepapers**:
+- In-depth analysis of industry problem
+- Data-driven insights and research
+- Thought leadership positioning
+- Lead generation tool (gated content)
+
+**Guides**:
+- Step-by-step instructional content
+- Comprehensive how-to resource
+- Educational value
+- Authority building
+
+**eBooks**:
+- Comprehensive topic coverage
+- Multiple chapters/sections
+- Visual design elements
+- Lead magnet for email capture
+
+### Structure Standards
+
+**Length**:
+- Whitepapers: 3,000-5,000 words
+- Guides: 2,000-4,000 words
+- eBooks: 5,000-10,000 words
+
+**Format**:
+- Executive summary (200-300 words)
+- Table of contents
+- Introduction with problem statement
+- Body with clear sections
+- Conclusion with recommendations
+- About the author/company
+- CTA and contact information
+
+### Design Requirements
+
+- Professional cover design
+- Consistent typography and branding
+- Visual elements (charts, graphs, infographics)
+- Page numbers and headers/footers
+- Downloadable PDF format
+- Mobile-responsive web version
+
+---
+
+## Case Studies
+
+### Structure (STAR Method)
+
+**Situation**:
+- Client background and industry
+- Initial challenges and pain points
+- Goals and objectives
+
+**Task**:
+- Specific problem to solve
+- Constraints and requirements
+- Success criteria
+
+**Action**:
+- Solution implemented
+- Process and methodology
+- Timeline and resources
+
+**Result**:
+- Quantifiable outcomes (metrics, ROI)
+- Client testimonial/quote
+- Before/after comparison
+
+### Case Study Template
+
+```markdown
+# [Client Name]: [Specific Result Achieved]
+
+## Challenge
+[Client] faced [specific problem] which resulted in [negative impact].
+
+## Solution
+We implemented [specific solution] by [key actions taken].
+
+## Results
+- [Metric 1]: [X% improvement]
+- [Metric 2]: [Y% increase]
+- [Metric 3]: [Z cost savings]
+
+> "[Compelling client quote about results]" - [Name, Title, Company]
+
+## Key Takeaways
+1. [Lesson 1]
+2. [Lesson 2]
+3. [Lesson 3]
+```
+
+### Metrics to Include
+
+- Percentage improvements (traffic, conversions, revenue)
+- Time savings
+- Cost reductions
+- ROI calculations
+- Customer satisfaction scores
+
+---
+
+## Storytelling Techniques
+
+### Narrative Arc
+
+1. **Hook**: Grab attention immediately
+2. **Context**: Set the scene
+3. **Conflict**: Introduce problem/challenge
+4. **Climax**: Turning point or solution
+5. **Resolution**: Outcome and transformation
+
+### Emotional Connection
+
+**DO**:
+- Use relatable characters and scenarios
+- Show vulnerability and authenticity
+- Appeal to emotions (fear, hope, aspiration)
+- Include sensory details
+- Use active voice and vivid language
+
+**DON'T**:
+- Manipulate emotions dishonestly
+- Overpromise or exaggerate
+- Use clichés and generic phrases
+- Write in passive, corporate jargon
+
+---
+
+## Content Distribution and Promotion
+
+### Multi-Channel Strategy
+
+**Owned Channels**:
+- Company blog
+- Email newsletter
+- Social media profiles
+- YouTube channel
+
+**Earned Channels**:
+- Guest posts on industry blogs
+- Media coverage and PR
+- Influencer mentions
+- Backlinks from authoritative sites
+
+**Paid Channels**:
+- Promoted social posts
+- Content discovery platforms (Outbrain, Taboola)
+- Native advertising
+- Sponsored newsletters
+
+### Repurposing Content
+
+**From Blog Post**:
+- Social media snippets (Twitter threads, LinkedIn posts)
+- Infographic summarizing key points
+- Video or podcast episode
+- Email newsletter feature
+- Slide deck for SlideShare
+
+**From Whitepaper**:
+- Blog post series (one per chapter)
+- Webinar presentation
+- Case study extraction
+- Social media quote graphics
+
+---
+
+## Content Calendar and Planning
+
+### Editorial Calendar Components
+
+- **Publication date**: When content goes live
+- **Content type**: Blog, whitepaper, case study, etc.
+- **Topic/title**: Working title
+- **Target keywords**: Primary and secondary SEO keywords
+- **Author**: Who's writing it
+- **Status**: Ideation, outline, draft, review, published
+- **Distribution channels**: Where it will be promoted
+- **CTA**: What action should readers take
+
+### Content Cadence
+
+**Recommended Frequency**:
+- Blog posts: 2-4 per week
+- Long-form content: 1-2 per month
+- Case studies: 1 per quarter
+- Email newsletters: Weekly or bi-weekly
+
+---
+
+## Best Practices
+
+### DO
+
+✅ Research audience pain points and interests
+✅ Create original, valuable content
+✅ Use data and evidence to support claims
+✅ Optimize for SEO (keywords, meta tags, internal links)
+✅ Include visual elements (images, charts, videos)
+✅ Edit and proofread thoroughly
+✅ Promote content across multiple channels
+✅ Measure performance and iterate
+
+### DON'T
+
+❌ Publish thin, low-value content
+❌ Keyword stuff or over-optimize
+❌ Plagiarize or duplicate content
+❌ Ignore mobile optimization
+❌ Forget to include CTAs
+❌ Neglect content promotion
+❌ Publish without editing
+❌ Ignore analytics and feedback
+
+---
+
+## Metrics and KPIs
+
+### Content Performance Metrics
+
+**Engagement**:
+- Page views and unique visitors
+- Time on page / Average session duration
+- Bounce rate
+- Scroll depth
+- Social shares and comments
+
+**SEO**:
+- Organic search traffic
+- Keyword rankings
+- Backlinks acquired
+- Domain authority impact
+
+**Conversion**:
+- Lead generation (form fills, downloads)
+- Email signups
+- Demo requests
+- Sales qualified leads (SQLs)
+- Revenue attributed to content
+
+### Tools
+
+- **Analytics**: Google Analytics, Adobe Analytics
+- **SEO**: Ahrefs, SEMrush, Moz
+- **Content Management**: WordPress, HubSpot, Contentful
+- **Readability**: Hemingway Editor, Grammarly
+- **Design**: Canva, Adobe Creative Suite
+
+---
+
+## Resources
+
+- **Content Marketing Institute**: Industry research and best practices
+- **HubSpot Blog**: Inbound marketing strategies
+- **Copyblogger**: Copywriting and content creation tips
+- **Ann Handley's "Everybody Writes"**: Content writing guide
+- **Joe Pulizzi's "Epic Content Marketing"**: Content strategy framework
+
+