@lucapimenta/copy-chief-black 1.0.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/LICENSE +21 -0
- package/README.en.md +185 -0
- package/README.md +211 -0
- package/bin/cli.js +98 -0
- package/framework/.aios-core/.dispatch-iterations.json +8 -0
- package/framework/.aios-core/constitution.md +171 -0
- package/framework/.aios-core/copy-chief/activation/agent-activation-pipeline.js +426 -0
- package/framework/.aios-core/copy-chief/activation/frontmatter-validator.js +81 -0
- package/framework/.aios-core/copy-chief/activation/knowledge-loader.js +608 -0
- package/framework/.aios-core/copy-chief/config/config-cache.js +145 -0
- package/framework/.aios-core/copy-chief/config/config-cache.ts +168 -0
- package/framework/.aios-core/copy-chief/config/config-loader.js +188 -0
- package/framework/.aios-core/copy-chief/config/config-loader.ts +250 -0
- package/framework/.aios-core/copy-chief/config/config-resolver.js +196 -0
- package/framework/.aios-core/copy-chief/config/config-resolver.ts +329 -0
- package/framework/.aios-core/copy-chief/config/env-interpolator.js +88 -0
- package/framework/.aios-core/copy-chief/config/env-interpolator.ts +125 -0
- package/framework/.aios-core/copy-chief/config/merge-utils.js +68 -0
- package/framework/.aios-core/copy-chief/config/merge-utils.ts +94 -0
- package/framework/.aios-core/copy-chief/config/mutability-guard.js +112 -0
- package/framework/.aios-core/copy-chief/context/aios-session-state.js +318 -0
- package/framework/.aios-core/copy-chief/context/aios-session-state.ts +381 -0
- package/framework/.aios-core/copy-chief/context/context-manager.js +316 -0
- package/framework/.aios-core/copy-chief/context/context-manager.ts +374 -0
- package/framework/.aios-core/copy-chief/context/context-tiering.js +196 -0
- package/framework/.aios-core/copy-chief/context/context-tiering.ts +268 -0
- package/framework/.aios-core/copy-chief/copy/copy-versioning.js +131 -0
- package/framework/.aios-core/copy-chief/copy/copy-versioning.ts +162 -0
- package/framework/.aios-core/copy-chief/copy/ids.js +231 -0
- package/framework/.aios-core/copy-chief/copy/ids.ts +345 -0
- package/framework/.aios-core/copy-chief/dispatch/dispatch-queue-manager.js +562 -0
- package/framework/.aios-core/copy-chief/etl/etl-helpers.js +539 -0
- package/framework/.aios-core/copy-chief/etl/etl-helpers.ts +855 -0
- package/framework/.aios-core/copy-chief/etl/platform-actors.js +215 -0
- package/framework/.aios-core/copy-chief/etl/platform-actors.ts +254 -0
- package/framework/.aios-core/copy-chief/execution/condition-evaluator.js +154 -0
- package/framework/.aios-core/copy-chief/execution/copy-prompt-builder.js +253 -0
- package/framework/.aios-core/copy-chief/execution/copy-workflow-executor.js +399 -0
- package/framework/.aios-core/copy-chief/execution/rate-limit-manager.js +277 -0
- package/framework/.aios-core/copy-chief/execution/wave-analyzer.js +285 -0
- package/framework/.aios-core/copy-chief/execution/workflow-validator.js +154 -0
- package/framework/.aios-core/copy-chief/feedback/validation-feedback.js +331 -0
- package/framework/.aios-core/copy-chief/feedback/validation-feedback.ts +392 -0
- package/framework/.aios-core/copy-chief/gates/checklist-generator.js +420 -0
- package/framework/.aios-core/copy-chief/gates/commit-validator.js +203 -0
- package/framework/.aios-core/copy-chief/gates/commit-validator.ts +239 -0
- package/framework/.aios-core/copy-chief/gates/copy-output-validator.js +204 -0
- package/framework/.aios-core/copy-chief/gates/copy-output-validator.ts +244 -0
- package/framework/.aios-core/copy-chief/gates/delivery-gate.js +147 -0
- package/framework/.aios-core/copy-chief/gates/focus-area-recommender.js +285 -0
- package/framework/.aios-core/copy-chief/gates/gate-audit.js +121 -0
- package/framework/.aios-core/copy-chief/gates/gate-evaluator.js +470 -0
- package/framework/.aios-core/copy-chief/gates/gate-evaluator.ts +575 -0
- package/framework/.aios-core/copy-chief/gates/gate-prereq.js +235 -0
- package/framework/.aios-core/copy-chief/gates/gate-prereq.ts +274 -0
- package/framework/.aios-core/copy-chief/gates/gate-resolver.js +252 -0
- package/framework/.aios-core/copy-chief/gates/gate-resolver.ts +321 -0
- package/framework/.aios-core/copy-chief/gates/gate-result-parser.js +81 -0
- package/framework/.aios-core/copy-chief/gates/gate-result-parser.ts +106 -0
- package/framework/.aios-core/copy-chief/gates/gate-trend-analyzer.js +122 -0
- package/framework/.aios-core/copy-chief/gates/mecanismo-gate.js +184 -0
- package/framework/.aios-core/copy-chief/gates/mecanismo-gate.ts +259 -0
- package/framework/.aios-core/copy-chief/gates/production-gates.js +488 -0
- package/framework/.aios-core/copy-chief/gates/production-gates.ts +655 -0
- package/framework/.aios-core/copy-chief/gates/quality-gate-manager.js +462 -0
- package/framework/.aios-core/copy-chief/gates/quality-gate-manager.ts +615 -0
- package/framework/.aios-core/copy-chief/gates/weighted-gates.js +792 -0
- package/framework/.aios-core/copy-chief/gates/weighted-gates.ts +1103 -0
- package/framework/.aios-core/copy-chief/handoff/handoff-engine.js +363 -0
- package/framework/.aios-core/copy-chief/handoff/handoff-engine.ts +562 -0
- package/framework/.aios-core/copy-chief/handoff/handoff-protocol.js +377 -0
- package/framework/.aios-core/copy-chief/health/checks/data-tier-integrity.js +106 -0
- package/framework/.aios-core/copy-chief/health/checks/hooks-heartbeat.js +120 -0
- package/framework/.aios-core/copy-chief/health/checks/synapse-performance.js +83 -0
- package/framework/.aios-core/copy-chief/health/doc-rot-scanner.js +687 -0
- package/framework/.aios-core/copy-chief/health/doc-rot-scanner.ts +853 -0
- package/framework/.aios-core/copy-chief/health/manifest-validator.js +156 -0
- package/framework/.aios-core/copy-chief/ids/mcp-circuit-breaker.js +246 -0
- package/framework/.aios-core/copy-chief/index.js +142 -0
- package/framework/.aios-core/copy-chief/integrations/clickup-client.js +168 -0
- package/framework/.aios-core/copy-chief/integrations/clickup-client.ts +226 -0
- package/framework/.aios-core/copy-chief/learning/gotcha-registry.js +398 -0
- package/framework/.aios-core/copy-chief/learning/gotchas-memory.js +430 -0
- package/framework/.aios-core/copy-chief/learning/gotchas-memory.ts +517 -0
- package/framework/.aios-core/copy-chief/learning/journey-tracker.js +287 -0
- package/framework/.aios-core/copy-chief/learning/journey-tracker.ts +373 -0
- package/framework/.aios-core/copy-chief/learning/self-learning.js +460 -0
- package/framework/.aios-core/copy-chief/learning/self-learning.ts +646 -0
- package/framework/.aios-core/copy-chief/lifecycle/copy-data-lifecycle.js +305 -0
- package/framework/.aios-core/copy-chief/lifecycle/session-digest.js +294 -0
- package/framework/.aios-core/copy-chief/lifecycle/session-digest.ts +327 -0
- package/framework/.aios-core/copy-chief/lifecycle/session-handoff.js +289 -0
- package/framework/.aios-core/copy-chief/lifecycle/session-handoff.ts +330 -0
- package/framework/.aios-core/copy-chief/memory/agent-memory-manager.js +313 -0
- package/framework/.aios-core/copy-chief/memory/agent-memory-writeback.js +178 -0
- package/framework/.aios-core/copy-chief/memory/index-updater.js +104 -0
- package/framework/.aios-core/copy-chief/memory/memory-compactor.js +152 -0
- package/framework/.aios-core/copy-chief/memory/memory-populator.js +215 -0
- package/framework/.aios-core/copy-chief/memory/session-digest-extractor.js +462 -0
- package/framework/.aios-core/copy-chief/observability/copy-status-writer.js +219 -0
- package/framework/.aios-core/copy-chief/observability/dashboard-client.js +302 -0
- package/framework/.aios-core/copy-chief/observability/dashboard-client.ts +366 -0
- package/framework/.aios-core/copy-chief/observability/dashboard-emitter.js +178 -0
- package/framework/.aios-core/copy-chief/observability/semantic-translator.js +264 -0
- package/framework/.aios-core/copy-chief/observability/semantic-translator.ts +354 -0
- package/framework/.aios-core/copy-chief/orchestration/deliverable-assignment.js +84 -0
- package/framework/.aios-core/copy-chief/orchestration/helix-orchestrator.js +403 -0
- package/framework/.aios-core/copy-chief/orchestration/lock-manager.js +301 -0
- package/framework/.aios-core/copy-chief/orchestration/offer-scanner.js +118 -0
- package/framework/.aios-core/copy-chief/orchestration/recovery-handler.js +377 -0
- package/framework/.aios-core/copy-chief/orchestration/task-complexity-classifier.js +253 -0
- package/framework/.aios-core/copy-chief/plan/execution-plan-generator.js +355 -0
- package/framework/.aios-core/copy-chief/plan/plan-metrics.js +129 -0
- package/framework/.aios-core/copy-chief/plan/plan-state-machine.js +403 -0
- package/framework/.aios-core/copy-chief/plan/plan-verification.js +163 -0
- package/framework/.aios-core/copy-chief/quality/persuasion-flow.js +211 -0
- package/framework/.aios-core/copy-chief/quality/persuasion-flow.ts +264 -0
- package/framework/.aios-core/copy-chief/quality/self-critique.js +277 -0
- package/framework/.aios-core/copy-chief/quality/self-critique.ts +284 -0
- package/framework/.aios-core/copy-chief/quality/template-validator.js +276 -0
- package/framework/.aios-core/copy-chief/quality/template-validator.ts +307 -0
- package/framework/.aios-core/copy-chief/recovery/recovery-handler.js +437 -0
- package/framework/.aios-core/copy-chief/recovery/recovery-handler.ts +569 -0
- package/framework/.aios-core/copy-chief/state/mecanismo-updater.js +189 -0
- package/framework/.aios-core/copy-chief/state/mecanismo-updater.ts +233 -0
- package/framework/.aios-core/copy-chief/state/offer-detector.js +117 -0
- package/framework/.aios-core/copy-chief/state/offer-detector.ts +166 -0
- package/framework/.aios-core/copy-chief/state/offer-state.js +338 -0
- package/framework/.aios-core/copy-chief/state/offer-state.ts +477 -0
- package/framework/.aios-core/copy-chief/state/session-state.js +543 -0
- package/framework/.aios-core/copy-chief/state/session-state.ts +729 -0
- package/framework/.aios-core/copy-chief/state/state-machine.js +345 -0
- package/framework/.aios-core/copy-chief/state/state-machine.ts +432 -0
- package/framework/.aios-core/copy-chief/surface/decision-queue.js +172 -0
- package/framework/.aios-core/copy-chief/surface/decision-queue.ts +285 -0
- package/framework/.aios-core/copy-chief/surface/surface-checker.js +155 -0
- package/framework/.aios-core/copy-chief/surface/surface-checker.ts +252 -0
- package/framework/.aios-core/copy-chief/utils/decision-detector.js +138 -0
- package/framework/.aios-core/copy-chief/utils/decision-detector.ts +193 -0
- package/framework/.aios-core/copy-chief/utils/file-discovery.js +180 -0
- package/framework/.aios-core/copy-chief/utils/file-discovery.ts +241 -0
- package/framework/.aios-core/copy-chief/utils/parallel-executor.js +125 -0
- package/framework/.aios-core/copy-chief/utils/parallel-executor.ts +140 -0
- package/framework/.aios-core/copy-chief/utils/processing-registry.js +218 -0
- package/framework/.aios-core/copy-chief/utils/processing-registry.ts +273 -0
- package/framework/.aios-core/copy-chief/utils/repetition-detector.js +157 -0
- package/framework/.aios-core/copy-chief/utils/repetition-detector.ts +173 -0
- package/framework/.aios-core/copy-chief/utils/suggestion-engine.js +328 -0
- package/framework/.aios-core/copy-chief/utils/suggestion-engine.ts +410 -0
- package/framework/.aios-core/copy-chief/utils/task-manager.js +320 -0
- package/framework/.aios-core/copy-chief/utils/task-manager.ts +355 -0
- package/framework/.aios-core/copy-chief/utils/yaml-validator.js +434 -0
- package/framework/.aios-core/copy-chief/utils/yaml-validator.ts +524 -0
- package/framework/.aios-core/copy-chief/workflow/confidence-scorer.js +253 -0
- package/framework/.aios-core/copy-chief/workflow/elicitation-engine.js +154 -0
- package/framework/.aios-core/copy-chief/workflow/gate-auto-advance.js +208 -0
- package/framework/.aios-core/copy-chief/workflow/gate-auto-advance.ts +261 -0
- package/framework/.aios-core/copy-chief/workflow/helix-phases.js +334 -0
- package/framework/.aios-core/copy-chief/workflow/helix-phases.ts +391 -0
- package/framework/.aios-core/copy-chief/workflow/helix-requirements.js +148 -0
- package/framework/.aios-core/copy-chief/workflow/helix-requirements.ts +161 -0
- package/framework/.aios-core/copy-chief/workflow/pattern-capture.js +238 -0
- package/framework/.aios-core/copy-chief/workflow/phase-checklist.js +246 -0
- package/framework/.aios-core/copy-chief/workflow/phase-checklist.ts +269 -0
- package/framework/.aios-core/copy-chief/workflow/skill-triggers.js +180 -0
- package/framework/.aios-core/copy-chief/workflow/skill-triggers.ts +179 -0
- package/framework/.aios-core/copy-chief/workflow/squad-creator.js +113 -0
- package/framework/.aios-core/copy-chief/workflow/story-manager.js +217 -0
- package/framework/.aios-core/copy-chief/workflow/suggestion-engine.js +307 -0
- package/framework/.aios-core/copy-chief/workflow/workflow-intelligence.js +290 -0
- package/framework/.aios-core/copy-chief/workflow/workflow-intelligence.ts +413 -0
- package/framework/.aios-core/copy-chief/workflow/workflow-state-manager.js +418 -0
- package/framework/.aios-core/copy-chief/workflow/workflow-state-manager.ts +516 -0
- package/framework/.aios-core/core/graph-dashboard/mermaid-formatter.js +275 -0
- package/framework/.aios-core/core/synapse/context/context-builder.js +34 -0
- package/framework/.aios-core/core/synapse/context/context-tracker.js +191 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/consistency-collector.js +357 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/hook-collector.js +254 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/manifest-collector.js +82 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/output-analyzer.js +134 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/pipeline-collector.js +75 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/quality-collector.js +363 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/relevance-matrix.js +174 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/safe-read-json.js +31 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/session-collector.js +102 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/timing-collector.js +157 -0
- package/framework/.aios-core/core/synapse/diagnostics/collectors/uap-collector.js +83 -0
- package/framework/.aios-core/core/synapse/diagnostics/report-formatter.js +460 -0
- package/framework/.aios-core/core/synapse/diagnostics/synapse-diagnostics.js +168 -0
- package/framework/.aios-core/core/synapse/domain/domain-loader.js +322 -0
- package/framework/.aios-core/core/synapse/engine.js +380 -0
- package/framework/.aios-core/core/synapse/layers/l0-constitution.js +80 -0
- package/framework/.aios-core/core/synapse/layers/l1-global.js +102 -0
- package/framework/.aios-core/core/synapse/layers/l2-agent.js +94 -0
- package/framework/.aios-core/core/synapse/layers/l3-workflow.js +94 -0
- package/framework/.aios-core/core/synapse/layers/l4-task.js +83 -0
- package/framework/.aios-core/core/synapse/layers/l5-squad.js +244 -0
- package/framework/.aios-core/core/synapse/layers/l6-keyword.js +155 -0
- package/framework/.aios-core/core/synapse/layers/l7-star-command.js +220 -0
- package/framework/.aios-core/core/synapse/layers/layer-processor.js +82 -0
- package/framework/.aios-core/core/synapse/memory/memory-bridge.js +214 -0
- package/framework/.aios-core/core/synapse/output/formatter.js +568 -0
- package/framework/.aios-core/core/synapse/runtime/hook-runtime.js +74 -0
- package/framework/.aios-core/core/synapse/scripts/generate-constitution.js +204 -0
- package/framework/.aios-core/core/synapse/session/session-manager.js +403 -0
- package/framework/.aios-core/core/synapse/utils/paths.js +57 -0
- package/framework/.aios-core/core/synapse/utils/tokens.js +25 -0
- package/framework/.aios-core/core-config.yaml +139 -0
- package/framework/.aios-core/framework-config.yaml +150 -0
- package/framework/.aios-core/package-lock.json +33 -0
- package/framework/.aios-core/package.json +9 -0
- package/framework/CHANGELOG.md +697 -0
- package/framework/CLAUDE.md +93 -0
- package/framework/COPY-CHIEF-INDEX.md +330 -0
- package/framework/COPY-DOCS-INDEX.md +120 -0
- package/framework/GUIA-ECOSSISTEMA.md +940 -0
- package/framework/GUIA-INSTALACAO.md +382 -0
- package/framework/GUIA-USO-ECOSSISTEMA.md +238 -0
- package/framework/QUICK-REFERENCE.md +123 -0
- package/framework/RUNBOOK.md +401 -0
- package/framework/WORKFLOW-CANONICO.md +422 -0
- package/framework/agents/CLAUDE.md +54 -0
- package/framework/agents/atlas/AGENT.md +167 -0
- package/framework/agents/atlas/MEMORY.md +49 -0
- package/framework/agents/atlas/SOUL.md +84 -0
- package/framework/agents/atlas.md +234 -0
- package/framework/agents/blade/AGENT.md +203 -0
- package/framework/agents/blade/MEMORY.md +34 -0
- package/framework/agents/blade/SOUL.md +87 -0
- package/framework/agents/blade.md +245 -0
- package/framework/agents/cipher/AGENT.md +210 -0
- package/framework/agents/cipher/MEMORY.md +38 -0
- package/framework/agents/cipher/SOUL.md +57 -0
- package/framework/agents/cipher.md +184 -0
- package/framework/agents/competitor-analyzer.md +224 -0
- package/framework/agents/copy-validator.md +55 -0
- package/framework/agents/copywriter.md +169 -0
- package/framework/agents/echo/AGENT.md +189 -0
- package/framework/agents/echo/MEMORY.md +41 -0
- package/framework/agents/echo/SOUL.md +58 -0
- package/framework/agents/echo.md +219 -0
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- package/framework/agents/forge.md +220 -0
- package/framework/agents/hawk/AGENT.md +204 -0
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- package/framework/agents/researcher.md +209 -0
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- package/framework/agents/scad/production-agent.scad.md +221 -0
- package/framework/agents/scout/AGENT.md +190 -0
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- package/framework/agents/scout/SOUL.md +84 -0
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- package/framework/commands/CLAUDE.md +1 -0
- package/framework/commands/analyze.md +39 -0
- package/framework/commands/architecture.md +37 -0
- package/framework/commands/assemble.md +39 -0
- package/framework/commands/cc.md +317 -0
- package/framework/commands/checklist.md +35 -0
- package/framework/commands/classify.md +108 -0
- package/framework/commands/clickup-setup.md +107 -0
- package/framework/commands/clone-expert.md +283 -0
- package/framework/commands/conclave.md +55 -0
- package/framework/commands/create-offer.md +245 -0
- package/framework/commands/dag.md +196 -0
- package/framework/commands/debate.md +232 -0
- package/framework/commands/diagnose-offer.md +184 -0
- package/framework/commands/dossier.md +112 -0
- package/framework/commands/expert.md +49 -0
- package/framework/commands/extract-dna.md +193 -0
- package/framework/commands/health.md +242 -0
- package/framework/commands/helix-parallel.md +334 -0
- package/framework/commands/help.md +85 -0
- package/framework/commands/ideate.md +37 -0
- package/framework/commands/inbox.md +164 -0
- package/framework/commands/ingest.md +127 -0
- package/framework/commands/investigate.md +236 -0
- package/framework/commands/merge.md +35 -0
- package/framework/commands/next-action.md +73 -0
- package/framework/commands/overnight.md +177 -0
- package/framework/commands/pipeline.md +67 -0
- package/framework/commands/plan-execution.md +127 -0
- package/framework/commands/pre-delivery.md +55 -0
- package/framework/commands/produce-offer.md +322 -0
- package/framework/commands/production-brief.md +165 -0
- package/framework/commands/registry.md +22 -0
- package/framework/commands/resume.md +422 -0
- package/framework/commands/review-all.md +315 -0
- package/framework/commands/squad-research.md +121 -0
- package/framework/commands/status.md +71 -0
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- package/framework/config/batch-validation.yaml +59 -0
- package/framework/config/overnight.yaml +111 -0
- package/framework/config/surface-criteria.yaml +147 -0
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- package/templates/ecosystem/squads/copy-chief/data/creative/breakdown.md +328 -0
- package/templates/ecosystem/squads/copy-chief/data/critic/anti-patterns.md +270 -0
- package/templates/ecosystem/squads/copy-chief/data/critic/checklist-validacao.md +238 -0
- package/templates/ecosystem/squads/copy-chief/data/critic/exemplos-aprovados.md +216 -0
- package/templates/ecosystem/squads/copy-chief/data/critic/exemplos-reprovados.md +312 -0
- package/templates/ecosystem/squads/copy-chief/data/critic/metodologia-stand.md +192 -0
- package/templates/ecosystem/squads/copy-chief/data/dre-framework.md +62 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-phases-reference.md +162 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/DRE.md +195 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/RMBC.md +144 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/constraints.md +98 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/formulas_e_criterios.md +124 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/fundamentos/comunicacao_pedreiro_resumo.md +129 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/fundamentos/escrita.md +575 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/fundamentos/gatilhos_reptilianos.md +29 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/fundamentos/primeiros-principios-copy-chief.md +939 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/fundamentos/principios_fundamentais.md +559 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/fundamentos/psicologia_engenheiro.md +191 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/fundamentos/puzzle_pieces.md +311 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/metodologias.md +201 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/playbooks/fase02_deep_dive_copy.md +390 -0
- package/templates/ecosystem/squads/copy-chief/data/helix-ref/playbooks/fase02_mineracao_playbook.md +422 -0
- package/templates/ecosystem/squads/copy-chief/data/leads/anatomia.md +472 -0
- package/templates/ecosystem/squads/copy-chief/data/leads/microleads.md +463 -0
- package/templates/ecosystem/squads/copy-chief/data/leads/tipos-de-lead.md +346 -0
- package/templates/ecosystem/squads/copy-chief/data/lp/ref_blocos_estrutura_14.md +417 -0
- package/templates/ecosystem/squads/copy-chief/data/lp/ref_canva_implementacao.md +184 -0
- package/templates/ecosystem/squads/copy-chief/data/lp/ref_copy_patterns_formulas.md +299 -0
- package/templates/ecosystem/squads/copy-chief/data/lp/ref_templates_variacoes_nicho.md +263 -0
- package/templates/ecosystem/squads/copy-chief/data/mecanismo-unico-framework.md +212 -0
- package/templates/ecosystem/squads/copy-chief/data/voc-research.md +291 -0
- package/templates/ecosystem/squads/copy-chief/squad.yaml +89 -0
- package/templates/ecosystem/squads/copy-chief/tasks/competitor-analysis.md +24 -0
- package/templates/ecosystem/squads/copy-chief/tasks/helix-briefing.md +29 -0
- package/templates/ecosystem/squads/copy-chief/tasks/produce-creatives.md +27 -0
- package/templates/ecosystem/squads/copy-chief/tasks/produce-emails.md +23 -0
- package/templates/ecosystem/squads/copy-chief/tasks/produce-landing-page.md +25 -0
- package/templates/ecosystem/squads/copy-chief/tasks/produce-vsl.md +26 -0
- package/templates/ecosystem/squads/copy-chief/tasks/validate-deliverable.md +23 -0
- package/templates/ecosystem/squads/copy-chief/tasks/validate-mecanismo.md +22 -0
- package/templates/ecosystem/squads/copy-chief/tasks/voc-extraction.md +26 -0
- package/templates/ecosystem/squads/copy-chief/templates/delivery-checklist.yaml +61 -0
- package/templates/ecosystem/squads/copy-chief/templates/story-template.yaml +29 -0
- package/templates/ecosystem/squads/copy-chief/workflows/briefing-pipeline.yaml +49 -0
- package/templates/ecosystem/squads/copy-chief/workflows/production-pipeline.yaml +49 -0
- package/templates/ecosystem/squads/copy-chief/workflows/research-pipeline.yaml +38 -0
- package/templates/ecosystem/squads/copy-chief/workflows/review-pipeline.yaml +35 -0
- package/templates/mcp.json.tpl +53 -0
- package/templates/settings.json.tpl +313 -0
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# Framework Universal — Esteira de Produtos Escalonada
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> Extraído de: MAAP / Leonardo Marcondes Madureira (2026-03-02)
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> Nível: UNIVERSAL — aplicável a qualquer oferta de infoproduto
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> Ver classificação completa: `~/.claude/knowledge/classification-maap.md`
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---
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## Conceito Central
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Uma esteira escalonada encadeia produtos em ordem crescente de ticket e profundidade de transformação. Cada degrau:
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1. **Remove a objeção financeira** do degrau seguinte (o cliente já gastou e gerou micro-comprometimento)
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2. **Filtra e qualifica** — quem compra o tripwire é qualitativamente melhor do que quem apenas optou
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3. **Aumenta o LTV** sem aumentar o CAC (o custo de aquisição foi pago no tripwire)
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---
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## Estrutura Padrão (4 Degraus)
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```
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TRIPWIRE UPSELL IMEDIATO CORE OFFER HIGH TICKET
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R$47-97 R$97-197 R$497-1.497 R$3K-15K+
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produto de oferta no produto principal transformação
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entrada pós-compra (volume + margem) profunda 1:1
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```
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### Degrau 1 — Tripwire (entrada, baixíssima fricção)
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- **Função:** Converter lead em comprador. Remove a barreira psicológica "nunca comprei desse expert".
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- **Características:** Produto rápido, entrega imediata, resultado específico e palpável em 1 ação.
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- **Exemplos:** Planner, checklist premium, mini-guia, template, acesso de 7 dias.
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- **Ticket:** R$17 a R$97 (sweet spot: R$47-67).
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- **Meta de conversão:** 5-10% dos leads.
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### Degrau 2 — Upsell Imediato (bump ou upsell pós-compra)
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- **Função:** Maximizar receita do comprador quente sem nova aquisição.
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- **Timing:** Apresentar logo após a compra do tripwire (janela de 10-30 min).
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- **Características:** Complementa o tripwire, entrega algo que "faltou" na oferta anterior.
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- **Exemplos:** Mini-curso, bônus avançado, acelerador.
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- **Ticket:** R$47 a R$197.
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- **Meta de conversão:** 20-30% dos compradores do tripwire.
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### Degrau 3 — Core Offer (produto principal)
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- **Função:** Principal gerador de volume de receita e margem.
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- **Características:** Curso completo, treinamento estruturado, acesso a comunidade. Entrega transformação metodológica.
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- **Ticket:** R$497 a R$1.497 (sweet spot para lançamento: R$797-997).
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- **Meta de conversão:** 5% dos leads totais; 30-40% dos compradores do tripwire que avançam.
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- **Canal:** Lançamento principal (webinar/VSL + email + ads).
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### Degrau 4 — High Ticket (transformação profunda)
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- **Função:** Maior margem, menor volume, relação direta com o expert.
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- **Características:** Mentoria individual ou em grupo, acompanhamento contínuo, acesso direto.
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- **Ticket:** R$3.000 a R$15.000+ (típico: R$5K-8K em lançamentos BR mid-market).
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- **Meta de conversão:** 3-7% dos compradores do core offer.
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- **Canal:** Aplicação/call de vendas; nunca venda direta sem qualificação.
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---
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## Conversões Esperadas (Benchmarks)
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| Transição | Benchmark |
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|-----------|-----------|
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| Lead → Tripwire | 5-10% |
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| Tripwire → Upsell imediato | 20-30% |
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| Lead → Core offer | 5% |
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| Core offer → High ticket | 3-7% |
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| Lead → qualquer compra | ~15% |
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---
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## Lógica de LTV
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Com uma base de 1.000 leads:
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```
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1.000 leads
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→ 75 compradores tripwire (7,5%)
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→ 20 compradores upsell (27%)
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→ 50 compradores core offer (5%)
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→ 3 compradores high ticket (6%)
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Receita total (modelo MAAP):
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75 × R$67 = R$5.025
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20 × R$97 = R$1.940
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50 × R$997 = R$49.850
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3 × R$7.000 = R$21.000
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TOTAL: ~R$77.815 / 1.000 leads
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LTV médio: ~R$78/lead
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```
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---
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## Regras de Ouro
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1. **Não pular degraus na primeira compra.** Apresentar o high ticket para quem nunca comprou nada cria fricção máxima.
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2. **Garantia em todos os degraus.** Reduz o risco percebido e aumenta conversão de cada camada.
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3. **Cada produto deve ser autossuficiente.** O cliente não deve sentir que comprou algo incompleto se não subir.
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4. **O tripwire deve ter entrega imediata.** Delay na entrega destrói o micro-comprometimento.
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5. **O upsell deve ser apresentado antes da página de obrigado**, nunca depois — queda abrupta de conversão após "obrigado".
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---
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## Adaptação para Diferentes Nichos
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| Variável | Saúde | Relacionamento | B2B/Jurídico | Finanças |
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|----------|-------|---------------|--------------|----------|
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| Tripwire típico | Protocolo/quiz | Quiz/teste | Template/checklist | Planilha/guia |
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| Core offer | Protocolo completo + suplemento | Programa | Curso/método | Curso + comunidade |
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| High ticket | Acompanhamento médico/personal | Terapia/coaching | Mentoria | Advisory |
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| Restrição | Claims de saúde | Promessas relacionais | Regulatório profissional | CVM/regulatório |
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---
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## Referência de Origem
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- Oferta base: MAAP — Leonardo Marcondes Madureira
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- Esteira específica: R$67 → R$97 → R$997 → R$7.000
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- Arquivo offer-specific: `~/.claude/knowledge/experts/leonardo-marcondes-madureira.md`
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# Framework Universal — Funil de Lançamento em 3 Fases
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> Extraído de: MAAP / Leonardo Marcondes Madureira (2026-03-02)
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> Nível: UNIVERSAL — aplicável a qualquer oferta de infoproduto digital
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> Ver classificação completa: `~/.claude/knowledge/classification-maap.md`
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---
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## Visão Geral
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Um lançamento de infoproduto segue invariavelmente 3 fases com proporções de budget e objetivos distintos. A falha em qualquer fase compromete toda a cadeia.
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```
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PRÉ-LANÇAMENTO LANÇAMENTO (CARRINHO) PÓS-LANÇAMENTO
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4-6 semanas 1-2 semanas Evergreen contínuo
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30% do budget 50% do budget 20% do budget
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Leads + aquecimento Conversão máxima Nurture + low ticket
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```
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---
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## Fase 1 — Pré-Lançamento
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**Duração:** 4-6 semanas antes da abertura do carrinho
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**Budget:** 30% do total alocado ao lançamento
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### Objetivo
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Construir uma lista de leads aquecidos e criar antecipação. Leads frios que chegam direto ao carrinho convertem 3-5x pior.
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### Atividades
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**Geração de leads:**
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- Criar lead magnet de alto valor percebido (workshop gratuito, e-book, checklist premium, mini-aula)
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- Ads para o lead magnet (Meta + Google Search para intenção quente)
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- Landing page de captura otimizada (meta: 30-50% de conversão de cliques)
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**Aquecimento:**
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- Sequência de e-mails de valor (5-7 e-mails em 2-3 semanas)
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- E-mail 1: Entrega do lead magnet + apresentação do expert
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- E-mail 2-4: Conteúdo de valor — quebrar objeção #1, #2, #3
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- E-mail 5-6: Apresentação do problema maior (futura solução)
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- E-mail 7: Antecipação ("em X dias, algo especial")
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- Conteúdo orgânico nas redes (stories, posts, Reels) construindo autoridade e antecipação
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- Retargeting dos visitantes da landing page
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**Métricas-alvo:**
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- CPL: dentro do benchmark do nicho
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- Abertura de e-mail: >25%
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- Clique em e-mail: >3%
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- Lista aquecida ao fim: N leads com 60%+ de abertura na série
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---
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## Fase 2 — Lançamento (Carrinho Aberto)
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**Duração:** 5-7 dias de carrinho aberto (máximo 2 semanas)
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**Budget:** 50% do total
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### Objetivo
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Converter o máximo de leads aquecidos durante a janela de urgência. A maioria das vendas acontece nos primeiros 2 dias e nas últimas 24 horas.
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### Estrutura de Conversão
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**Evento de abertura (dia 0):**
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- Webinar ao vivo ou VSL de lançamento (masterclass)
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- Apresentar problema → mecanismo único → solução → oferta
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- Abertura do carrinho ao final do evento
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- Duração ideal: 60-90 min (webinar), 30-45 min (VSL)
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**Durante o carrinho (dias 1-6):**
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- E-mail diário ou a cada 2 dias (7-10 e-mails no período)
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- Dia 1: Abertura + urgência suave + replay
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- Dia 2-3: Objeção específica (1 e-mail por objeção principal)
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- Dia 4-5: Cases/depoimentos + prova social
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- Dia 6 (penúltimo): "Últimas 24 horas" — urgência real
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- Dia 7 (fechamento): 3 e-mails (manhã, tarde, meia-hora antes)
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- Retargeting agressivo para visitantes da página de vendas que não compraram
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- Stories/posts diários com urgência progressiva
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**Mecânicas de urgência:**
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- Prazo real de fechamento do carrinho
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- Bônus que expiram (removidos progressivamente)
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- Aumento de preço ao final
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- Vagas limitadas (se mentoria/grupo fechado — deve ser real)
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**Métricas-alvo:**
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- Conversão lead → compra: 2-8% (depende do aquecimento e ticket)
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- ROAS: 3x no mínimo sobre budget de lançamento
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- Distribuição histórica: ~30% das vendas no dia de abertura, ~40% nos últimos 2 dias
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---
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## Fase 3 — Pós-Lançamento (Evergreen)
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|
+
**Duração:** Contínuo após fechamento do carrinho principal
|
|
98
|
+
**Budget:** 20% do total (redistribuído mensalmente)
|
|
99
|
+
|
|
100
|
+
### Objetivo
|
|
101
|
+
|
|
102
|
+
Monetizar a base não-compradora, nutrir para o próximo lançamento e manter receita recorrente com low ticket.
|
|
103
|
+
|
|
104
|
+
### Atividades
|
|
105
|
+
|
|
106
|
+
**Downsell imediato (nas 48h após fechamento):**
|
|
107
|
+
- Para quem visitou a página de vendas mas não comprou: oferecer o produto de menor ticket (tripwire ou upsell)
|
|
108
|
+
- E-mail específico: "Você ficou de fora, mas tenho algo para você"
|
|
109
|
+
|
|
110
|
+
**Evergreen de low ticket:**
|
|
111
|
+
- Anúncios rodando para o tripwire ou mini-curso
|
|
112
|
+
- Funil evergreen de e-mail (sequência automatizada para novos leads)
|
|
113
|
+
- CPL mais agressivo sem pressão de conversão imediata
|
|
114
|
+
|
|
115
|
+
**Nutrição para próximo lançamento:**
|
|
116
|
+
- Newsletter semanal (1x/semana) — conteúdo de valor
|
|
117
|
+
- Conteúdo orgânico contínuo
|
|
118
|
+
- Preparação da audiência para a próxima janela
|
|
119
|
+
|
|
120
|
+
**Análise e otimização:**
|
|
121
|
+
- Mapear e-mails com melhor CTR → usar como swipe para próximo lançamento
|
|
122
|
+
- Identificar objeção que mais apareceu → criar conteúdo de pré-lançamento dirigido
|
|
123
|
+
- Calcular LTV real da cohorte de compradores
|
|
124
|
+
|
|
125
|
+
---
|
|
126
|
+
|
|
127
|
+
## Distribuição de Vendas (Padrão)
|
|
128
|
+
|
|
129
|
+
```
|
|
130
|
+
Dia 1 (abertura): ~30% das vendas
|
|
131
|
+
Dias 2-5 (meio): ~30% das vendas
|
|
132
|
+
Últimas 24h: ~40% das vendas
|
|
133
|
+
```
|
|
134
|
+
|
|
135
|
+
**Implicação:** O e-mail de fechamento (últimas 24h com 3 disparos) é desproporcionalmente importante. Nunca cancelar por "já enviei muitos e-mails".
|
|
136
|
+
|
|
137
|
+
---
|
|
138
|
+
|
|
139
|
+
## Projeções por Tamanho de Lista
|
|
140
|
+
|
|
141
|
+
| Lista aquecida | Conversão 2% | Conversão 5% | Conversão 8% |
|
|
142
|
+
|---------------|-------------|-------------|-------------|
|
|
143
|
+
| 500 leads | 10 vendas | 25 vendas | 40 vendas |
|
|
144
|
+
| 1.000 leads | 20 vendas | 50 vendas | 80 vendas |
|
|
145
|
+
| 2.000 leads | 40 vendas | 100 vendas | 160 vendas |
|
|
146
|
+
| 5.000 leads | 100 vendas | 250 vendas | 400 vendas |
|
|
147
|
+
|
|
148
|
+
**Para ticket de R$997:** multiplicar pelo número de vendas para faturamento.
|
|
149
|
+
|
|
150
|
+
---
|
|
151
|
+
|
|
152
|
+
## Erros Fatais por Fase
|
|
153
|
+
|
|
154
|
+
### Pré-lançamento
|
|
155
|
+
- Lead magnet fraco (baixo valor percebido → leads frios)
|
|
156
|
+
- Sequência de aquecimento muito curta (<5 e-mails)
|
|
157
|
+
- Não fazer retargeting da LP de captura
|
|
158
|
+
- Lançar em período de baixo engajamento do nicho
|
|
159
|
+
|
|
160
|
+
### Lançamento
|
|
161
|
+
- Carrinho aberto por mais de 2 semanas (dilui urgência)
|
|
162
|
+
- Parar de enviar e-mails por medo de descadastros
|
|
163
|
+
- Não ter urgência real (prazo fake é detectado)
|
|
164
|
+
- Não ter replay do webinar/VSL (perde metade das vendas)
|
|
165
|
+
|
|
166
|
+
### Pós-lançamento
|
|
167
|
+
- Não fazer downsell para não-compradores (dinheiro deixado na mesa)
|
|
168
|
+
- Parar toda comunicação após o fechamento
|
|
169
|
+
- Não analisar métricas antes do próximo lançamento
|
|
170
|
+
|
|
171
|
+
---
|
|
172
|
+
|
|
173
|
+
## Cadência de E-mails (Referência Completa)
|
|
174
|
+
|
|
175
|
+
### Pré-lançamento (7 e-mails em 3 semanas)
|
|
176
|
+
|
|
177
|
+
| E-mail | Timing | Foco |
|
|
178
|
+
|--------|--------|------|
|
|
179
|
+
| 1 | Imediato | Entrega lead magnet + boas-vindas |
|
|
180
|
+
| 2 | Dia 3 | Conteúdo de valor — problema #1 |
|
|
181
|
+
| 3 | Dia 5 | Conteúdo de valor — paradigm shift |
|
|
182
|
+
| 4 | Dia 8 | Objeção principal (crença limitante) |
|
|
183
|
+
| 5 | Dia 12 | Case/prova social |
|
|
184
|
+
| 6 | Dia 17 | Antecipação ("algo vem aí") |
|
|
185
|
+
| 7 | Dia 21 | Anúncio oficial do lançamento |
|
|
186
|
+
|
|
187
|
+
### Lançamento (8-10 e-mails em 7 dias)
|
|
188
|
+
|
|
189
|
+
| E-mail | Timing | Foco |
|
|
190
|
+
|--------|--------|------|
|
|
191
|
+
| 1 | Dia 0 manhã | Abertura do carrinho + urgência suave |
|
|
192
|
+
| 2 | Dia 0 noite | Replay do webinar |
|
|
193
|
+
| 3 | Dia 2 | Objeção #1 eliminada |
|
|
194
|
+
| 4 | Dia 3 | Objeção #2 eliminada |
|
|
195
|
+
| 5 | Dia 4 | Cases + prova social |
|
|
196
|
+
| 6 | Dia 5 | FAQ + bônus destacado |
|
|
197
|
+
| 7 | Dia 6 manhã | "Últimas 24 horas" |
|
|
198
|
+
| 8 | Dia 7 manhã | "Hoje é o último dia" |
|
|
199
|
+
| 9 | Dia 7 tarde | "Poucas horas" |
|
|
200
|
+
| 10 | Dia 7 (2h antes) | "Fechamento em 2 horas" |
|
|
201
|
+
|
|
202
|
+
---
|
|
203
|
+
|
|
204
|
+
## Adaptações por Tipo de Produto
|
|
205
|
+
|
|
206
|
+
| Tipo | Ajuste Principal |
|
|
207
|
+
|------|----------------|
|
|
208
|
+
| VSL → Checkout (sem webinar) | Fase 2 = VSL sempre rodando + e-mails de urgência |
|
|
209
|
+
| Quiz Funnel | Pré-lançamento = tráfego para quiz; Lançamento = segmentado por resultado |
|
|
210
|
+
| High ticket (>R$5K) | Lançamento = call de vendas obrigatória; sem compra 1-click |
|
|
211
|
+
| Evergreen (sem lançamento) | Funil automatizado com mini-lançamento interno a cada N semanas |
|
|
212
|
+
|
|
213
|
+
---
|
|
214
|
+
|
|
215
|
+
## Referência de Origem
|
|
216
|
+
|
|
217
|
+
- Oferta base: MAAP — Leonardo Marcondes Madureira
|
|
218
|
+
- Arquivo offer-specific: `~/.claude/knowledge/experts/leonardo-marcondes-madureira.md`
|
|
219
|
+
- Arquivo de frameworks: `~/.claude/knowledge/frameworks/maap-marketing-juridico.md`
|
|
@@ -0,0 +1,12 @@
|
|
|
1
|
+
# Universal Knowledge — Persuasion Principles
|
|
2
|
+
|
|
3
|
+
> Auto-generated by bifurcation.ts (S38.4)
|
|
4
|
+
> Collects universal DR copywriting principles and insights.
|
|
5
|
+
> Content below is ingested from cross-offer, cross-niche sources.
|
|
6
|
+
|
|
7
|
+
|
|
8
|
+
### [Auto-Ingested] 2026-03-01
|
|
9
|
+
> Source: inline text
|
|
10
|
+
> Classification: UNIVERSAL (confidence: 0.75)
|
|
11
|
+
|
|
12
|
+
Specificity equals credibility in DR copy. The more specific your claims, the more believable your copy becomes. Use non-round numbers like 87.3% instead of 90%.
|
|
@@ -0,0 +1,143 @@
|
|
|
1
|
+
# VOC — MAAP Advogados (Survey 2026-03-01)
|
|
2
|
+
|
|
3
|
+
> Source: responses-maap - alunos-20260301.csv
|
|
4
|
+
> Respondentes: 168 advogados (alunos/leads MAAP)
|
|
5
|
+
> Intensidade: ALTA (respostas longas, emocionais, detalhadas)
|
|
6
|
+
|
|
7
|
+
## Demografia dos Respondentes
|
|
8
|
+
|
|
9
|
+
- **Faixa etária:** 55% entre 24-44 anos
|
|
10
|
+
- **Gênero:** 50% mulheres, 49% homens
|
|
11
|
+
- **Renda:** 64% ganham até R$6,6K/mês; 1/3 até R$2,6K
|
|
12
|
+
- **Atuação:** 72% autônomos; escritórios de 1-5 pessoas
|
|
13
|
+
- **Localização:** SP (26%), RJ (12,5%), MG (10,6%), RS (6,8%)
|
|
14
|
+
|
|
15
|
+
## Dores Primárias (por frequência)
|
|
16
|
+
|
|
17
|
+
### 1. "Não consigo clientes suficientes" (URGÊNCIA: ALTA)
|
|
18
|
+
- "Não tenho previsibilidade financeira"
|
|
19
|
+
- "Dependo de indicações que não vêm"
|
|
20
|
+
- "Agenda vazia em vários dias"
|
|
21
|
+
- "Medo de fechar o escritório"
|
|
22
|
+
|
|
23
|
+
**Quotes brutas:**
|
|
24
|
+
- "A sobrecarga de tarefas e desorganização. Estou em uma nova fase onde acabei de sair de uma sociedade e estou recomeçando sozinha, então estou bem perdida!"
|
|
25
|
+
- "Eu não tenho dificuldades na execução do serviço, mas na captação de clientes e conversão"
|
|
26
|
+
- "Sou autônoma, trabalho sozinha, não tenho equipe, então a maior dificuldade é conseguir manter o trabalho que é o que paga as contas + fazer os cursos + fazer posts todos os dias"
|
|
27
|
+
|
|
28
|
+
### 2. "Não sei como se destacar" (URGÊNCIA: MÉDIA-ALTA)
|
|
29
|
+
- "É só mais um no mercado"
|
|
30
|
+
- "Perfil genérico, sem diferencial"
|
|
31
|
+
- "Colegas crescem e eu fico parado"
|
|
32
|
+
|
|
33
|
+
**Quotes brutas:**
|
|
34
|
+
- "Viralizar, engajar, crescer e vender no Instagram"
|
|
35
|
+
- "Estruturar, constância, previsibilidade"
|
|
36
|
+
- "Não conseguir ver o retorno"
|
|
37
|
+
|
|
38
|
+
### 3. "Não entendo nada de marketing digital" (URGÊNCIA: MÉDIA)
|
|
39
|
+
- "Sou zero à esquerda nisso"
|
|
40
|
+
- "Medo de fazer errado"
|
|
41
|
+
- "Marketing parece outro idioma"
|
|
42
|
+
|
|
43
|
+
**Quotes brutas:**
|
|
44
|
+
- "Acho que o fato de não entender como funciona ainda, o medo de fazer errado e de não conseguir. Além do fato de estar começando do 0"
|
|
45
|
+
- "Eu não sei como fazer, aplicar."
|
|
46
|
+
- "Iniciar no digital, por onde começar"
|
|
47
|
+
- "Parece que é algo muito distante, as pessoas duvidam acham que é golpe."
|
|
48
|
+
|
|
49
|
+
### 4. "Limites éticos — medo da OAB" (URGÊNCIA: MÉDIA)
|
|
50
|
+
- "Advogado não pode fazer propaganda"
|
|
51
|
+
- "Medo de processo disciplinar"
|
|
52
|
+
- "Colegas criticam marketing aberto"
|
|
53
|
+
|
|
54
|
+
### 5. "Falta de tempo e organização" (URGÊNCIA: MÉDIA)
|
|
55
|
+
- "Preciso me desdobrar em dois"
|
|
56
|
+
- "Ter que postar todos os dias é cansativo"
|
|
57
|
+
- "Não tenho constância"
|
|
58
|
+
|
|
59
|
+
**Quotes brutas:**
|
|
60
|
+
- "Ter que gravar todo dia"
|
|
61
|
+
- "Ter que postar todos os dias, isso é cansativo"
|
|
62
|
+
- "Dificuldade em publicar no instagram e tiktok, postar com frequência, ter vontade de postar e ideias do que postar"
|
|
63
|
+
- "Falta de constância e não ter rumo"
|
|
64
|
+
|
|
65
|
+
## Frustrações Recorrentes
|
|
66
|
+
|
|
67
|
+
**Quotes de alta intensidade emocional:**
|
|
68
|
+
- "Insegurança em relação ao conteúdo, não saber criar com todos os recursos os posts/videos/stories/reels, ou seja, precisar ser criativa/marketeira + ter a habilidade de edições"
|
|
69
|
+
- "Tráfego pago e sem resultado é produção de conteúdo com resultado abaixo do potencial"
|
|
70
|
+
- "Ter muito esforço e pouco resultado"
|
|
71
|
+
- "Sim, e pelo fato de não ter retorno eu sempre desistia"
|
|
72
|
+
- "Nunca deu certo o instagram. Mas eu sempre terceirizei. Agora vou colocar a mão na massa"
|
|
73
|
+
|
|
74
|
+
## Sonhos e Desejos (por frequência)
|
|
75
|
+
|
|
76
|
+
### Sonho #1: Liberdade Financeira + Tempo
|
|
77
|
+
- "Ter 500mil de faturamento mês e ter liberdade de tempo"
|
|
78
|
+
- "Ter faturamento que me dê autonomia e liberdade financeira, com escritório que não dependa 100% de mim"
|
|
79
|
+
- "Espero decolar no digital, ter consistência e faturar 100k mês, com margem líquida de 50k"
|
|
80
|
+
- "Abrir meu escritório, montar uma equipe, crescer e ter minha liberdade financeira"
|
|
81
|
+
|
|
82
|
+
### Sonho #2: Autoridade e Reconhecimento
|
|
83
|
+
- "Ter previsibilidade financeira. Ser autoridade na minha área. Ter um escritório digital"
|
|
84
|
+
- "Construir minha autoridade para no futuro trabalhar também com produtos digitais"
|
|
85
|
+
- "Ter liberdade, construir autoridade, ter leads no orgânico"
|
|
86
|
+
|
|
87
|
+
### Sonho #3: Transformação de Carreira
|
|
88
|
+
- "A minha vida mudar e eu conseguir sair da CLT sem olhar para trás"
|
|
89
|
+
- "Começar a fechar contratos pelo instagram com frequência"
|
|
90
|
+
- "Transformar o instagram em uma máquina de fechamento de contratos"
|
|
91
|
+
- "Será minha mudança de vida na carreira! Vou alcançar meus objetivos"
|
|
92
|
+
|
|
93
|
+
### Sonho Secreto (inferido)
|
|
94
|
+
"Ser um case de sucesso — advogado de referência, admirado, com negócio próspero. Ser tão procurado que não precise caçar cliente."
|
|
95
|
+
|
|
96
|
+
## "O que faria valer cada centavo"
|
|
97
|
+
|
|
98
|
+
- Sair da CLT e abrir escritório
|
|
99
|
+
- Contratos sendo fechados consistentemente
|
|
100
|
+
- Virar referência na área
|
|
101
|
+
- Triplicar faturamento
|
|
102
|
+
- Instagram virando máquina de conversão
|
|
103
|
+
|
|
104
|
+
## Objeções Identificadas
|
|
105
|
+
|
|
106
|
+
1. "Marketing não é ético / OAB proíbe" → Provimento 205/2021 permite
|
|
107
|
+
2. "Não tenho tempo" → IA + automação + templates
|
|
108
|
+
3. "E se não funcionar pra mim?" → Cases + garantia 15 dias
|
|
109
|
+
4. "Leonardo só tem 12K seguidores" → Resultados > seguidores (280K escritório, R$10M)
|
|
110
|
+
5. "Não tenho dinheiro" → ROI: 1 cliente paga o curso; parcelamento 12x
|
|
111
|
+
6. "Meu caso é diferente" → Universalidade dos princípios + cases multi-área
|
|
112
|
+
|
|
113
|
+
## Crenças Limitantes
|
|
114
|
+
|
|
115
|
+
1. "Advogado bom depende só de indicação, marketing é coisa de advogado fraco"
|
|
116
|
+
2. "Sou advogado, não vendedor — não levo jeito pra me autopromover"
|
|
117
|
+
3. "Já está saturado, comecei tarde demais, não tenho chance"
|
|
118
|
+
|
|
119
|
+
## Linguagem do Avatar
|
|
120
|
+
|
|
121
|
+
**Termos que usam:**
|
|
122
|
+
- "captação de clientes" (não "geração de leads")
|
|
123
|
+
- "bombar nas redes"
|
|
124
|
+
- "fechar contratos"
|
|
125
|
+
- "agenda cheia"
|
|
126
|
+
- "autoridade"
|
|
127
|
+
- "liberdade financeira"
|
|
128
|
+
- "constância" / "previsibilidade"
|
|
129
|
+
|
|
130
|
+
**Frases de efeito que ressoam:**
|
|
131
|
+
- "O advogado que não é visto, não é lembrado"
|
|
132
|
+
- "Transforme likes em clientes"
|
|
133
|
+
- "Chega de esperar indicações caírem do céu"
|
|
134
|
+
- "Sem ferir o Código de Ética, mas ferindo a inércia do mercado"
|
|
135
|
+
- "Pare de advogar no escuro. Acenda a vitrine digital do seu escritório"
|
|
136
|
+
|
|
137
|
+
## Comportamento Digital
|
|
138
|
+
|
|
139
|
+
- **Plataforma #1:** Instagram (consumo + produção)
|
|
140
|
+
- **Plataforma #2:** WhatsApp (comunicação profissional)
|
|
141
|
+
- **Horários de pico:** 12h-14h (almoço), 18h-20h (fim expediente), 21h-23h (noite)
|
|
142
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- **Conteúdo preferido:** Carrosséis informativos, Reels/TikToks curtos, checklists, estudos de caso
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143
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- **Influenciadores seguidos:** Érico Rocha, Maiara Trombini, Kátia Macedo, Rafael Beltrão (Ingrácio)
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# Auto-learned patterns from successful tool sequences
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# Promoted to "learned" after 3+ occurrences with success
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patterns:
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5
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PAT-001:
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6
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title: "VOC antes de blind_critic melhora score"
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7
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sequence: ["voc_search", "blind_critic"]
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context: "production"
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benefit: "blind_critic score +1.2 medio quando voc_search roda antes"
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failure_reasons: []
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count: 5
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status: learned
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first_seen: "2026-02-23"
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last_seen: "2026-02-23"
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15
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PAT-002:
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title: "Consensus antes de MUP naming aumenta aprovacao"
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sequence: ["consensus", "blind_critic"]
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context: "briefing.fase05"
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benefit: "MUP aprovado na primeira tentativa 80% vs 40%"
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failure_reasons: []
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count: 4
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23
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status: learned
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first_seen: "2026-02-23"
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last_seen: "2026-02-23"
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PAT-003:
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title: "Layered review antes de black_validation evita retrabalho"
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sequence: ["layered_review", "black_validation"]
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context: "production"
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31
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benefit: "black_validation score >= 8 na primeira tentativa 70% vs 30%"
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32
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failure_reasons: []
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33
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count: 6
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34
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status: learned
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35
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first_seen: "2026-02-23"
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36
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last_seen: "2026-02-23"
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next_id: 4
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