@lucapimenta/copy-chief-black 1.0.0

package/framework/copy-squad/checklists/hormozi-offer-creation.md

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+# Hormozi Offer Creation Checklist
+
+> **Expert:** Alex Hormozi
+> **Source:** $100M Offers, $100M Leads, Gym Launch Secrets, Acquisition.com playbooks
+> **Use:** Validate offer architecture, value equation, lead generation, pricing, guarantees, naming, and overall offer quality
+> **Version:** v1.0
+
+---
+
+## Section 1: Market Selection (Starving Crowd)
+
+Before building ANY offer, validate the market against all four criteria.
+
+| # | Criterion | Question | Score (1-10) | Notes |
+|---|-----------|----------|--------------|-------|
+| 1 | **Pain** | Do prospects have a DESPERATE need (not casual want)? | ___/10 | |
+| 2 | **Purchasing Power** | Can they afford OR access the money to pay? | ___/10 | |
+| 3 | **Easy to Target** | Can you reach them efficiently at scale? | ___/10 | |
+| 4 | **Growing** | Is the market expanding (not shrinking)? | ___/10 | |
+
+**Threshold:** Average score must be >= 7/10 across all four criteria.
+
+- [ ] Pain is ACUTE, not chronic-and-accepted (they WANT it fixed NOW)
+- [ ] Purchasing power verified: they have money OR can access it (credit, loans, partners)
+- [ ] Targeting channels identified: where do they gather online/offline?
+- [ ] Market trend validated: growing or at minimum stable (never declining)
+- [ ] Competition exists (validates demand) but no dominant category king
+- [ ] Willingness to pay verified via existing purchases in adjacent offers
+
+**STOP CHECK:** If average score < 7/10, do NOT proceed to offer creation. Choose a different market or sub-segment.
+
+---
+
+## Section 2: Value Equation Audit
+
+Score each variable of the Value Equation independently.
+
+```
+VALUE = (Dream Outcome x Perceived Likelihood) / (Time Delay x Effort & Sacrifice)
+```
+
+### Numerator Variables (MAXIMIZE)
+
+| Variable | Current Score (1-10) | Target Score | Gap |
+|----------|---------------------|--------------|-----|
+| **Dream Outcome** | ___/10 | >= 8 | |
+| **Perceived Likelihood** | ___/10 | >= 7 | |
+
+#### Dream Outcome Checklist
+
+- [ ] Dream outcome stated in prospect's EXACT words (not yours)
+- [ ] Outcome is SPECIFIC and measurable ("lose 20lbs" not "lose weight")
+- [ ] Outcome includes a timeframe ("in 60 days" not "eventually")
+- [ ] Outcome addresses the REAL desire (status, freedom, belonging, security)
+- [ ] Outcome is ambitious enough to create excitement
+- [ ] Outcome is achievable enough to be believed
+- [ ] Prospect would describe this outcome as "life-changing" if achieved
+- [ ] Outcome compared favorably to the best alternative in the market
+
+#### Perceived Likelihood Checklist
+
+- [ ] At least 3 proof elements present (case studies, testimonials, data)
+- [ ] Proof includes SPECIFIC numbers (not vague "many people")
+- [ ] Proof includes people SIMILAR to the prospect (same demographics, situation)
+- [ ] Before/after contrast is vivid and verifiable
+- [ ] Guarantee present that reduces risk (see Section 6)
+- [ ] Methodology/mechanism explained clearly (prospect understands WHY it works)
+- [ ] Credibility indicators present (credentials, experience, media mentions)
+- [ ] Social proof at scale (number of customers/users/results)
+
+### Denominator Variables (MINIMIZE)
+
+| Variable | Current Score (1-10) | Target Score | Gap |
+|----------|---------------------|--------------|-----|
+| **Time Delay** | ___/10 | <= 3 (lower = better) | |
+| **Effort & Sacrifice** | ___/10 | <= 3 (lower = better) | |
+
+#### Time Delay Checklist
+
+- [ ] Time to first result clearly stated
+- [ ] Time to full result clearly stated
+- [ ] Quick wins designed into the first 7 days
+- [ ] Progress milestones defined at regular intervals
+- [ ] Speed compared to alternatives: "X% faster than [alternative]"
+- [ ] If time delay is long, it is JUSTIFIED with a reason-why
+- [ ] Onboarding designed to produce immediate small wins
+- [ ] "Before today is over, you'll have [quick win]" element present
+
+#### Effort & Sacrifice Checklist
+
+- [ ] Level of effort honestly assessed and communicated
+- [ ] "Done-for-you" elements identified and offered where possible
+- [ ] "Done-with-you" elements have clear step-by-step instructions
+- [ ] Sacrifice requirements minimized: what do they NOT have to give up?
+- [ ] Compared to effort of alternatives: "Unlike [alternative], you don't have to..."
+- [ ] Tools, templates, or automations provided to reduce manual work
+- [ ] Support/community available for when they get stuck
+- [ ] If effort is high, it is REFRAMED as investment, not sacrifice
+
+### Value Equation Overall Score
+
+```
+Dream Outcome: ___/10
+Perceived Likelihood: ___/10
+─────────────────────────────
+Numerator Score: ___ x ___ = ___
+
+Time Delay: ___/10 (inverted: lower = more value)
+Effort & Sacrifice: ___/10 (inverted: lower = more value)
+─────────────────────────────
+Denominator Score: ___ x ___ = ___
+
+VALUE RATIO: Numerator / Denominator = ___
+```
+
+**Scoring guide:**
+- Ratio >= 20: Grand Slam territory -- proceed with confidence
+- Ratio 10-19: Strong offer, but optimize weakest variable
+- Ratio 5-9: Mediocre offer -- significant work needed before launch
+- Ratio < 5: DO NOT LAUNCH -- fix the fundamentals first
+
+---
+
+## Section 3: Grand Slam Offer Construction
+
+### Step 1: Dream Outcome Definition
+
+- [ ] Written in prospect's language (not industry jargon)
+- [ ] Specific and measurable (includes numbers and timeframes)
+- [ ] Addresses the REAL desire beneath the surface problem
+- [ ] Passes the "would someone tattoo this on their wall?" test
+- [ ] Distinct from every competitor's promise in the market
+
+**Dream Outcome Statement:** ___________________________________________________
+
+### Step 2: Obstacle Mapping
+
+List EVERY obstacle between the prospect and the dream outcome:
+
+| # | Obstacle | Category | Solution Created? |
+|---|----------|----------|-------------------|
+| 1 | | [ ] Knowledge [ ] Skill [ ] Belief [ ] Tool [ ] Time [ ] Effort | [ ] |
+| 2 | | [ ] Knowledge [ ] Skill [ ] Belief [ ] Tool [ ] Time [ ] Effort | [ ] |
+| 3 | | [ ] Knowledge [ ] Skill [ ] Belief [ ] Tool [ ] Time [ ] Effort | [ ] |
+| 4 | | [ ] Knowledge [ ] Skill [ ] Belief [ ] Tool [ ] Time [ ] Effort | [ ] |
+| 5 | | [ ] Knowledge [ ] Skill [ ] Belief [ ] Tool [ ] Time [ ] Effort | [ ] |
+| 6 | | [ ] Knowledge [ ] Skill [ ] Belief [ ] Tool [ ] Time [ ] Effort | [ ] |
+| 7 | | [ ] Knowledge [ ] Skill [ ] Belief [ ] Tool [ ] Time [ ] Effort | [ ] |
+| 8 | | [ ] Knowledge [ ] Skill [ ] Belief [ ] Tool [ ] Time [ ] Effort | [ ] |
+
+**Minimum requirement:** At least 5 obstacles identified. Each obstacle MUST have a corresponding solution.
+
+- [ ] Obstacles sourced from VOC data (not assumptions)
+- [ ] Obstacles cover all 6 categories (knowledge, skill, belief, tool, time, effort)
+- [ ] Each obstacle phrased as the prospect would describe it
+- [ ] Obstacles ranked by severity (most painful first)
+- [ ] No obstacle left without a solution
+
+### Step 3: Solution-to-Deliverable Mapping
+
+| # | Obstacle | Solution | Deliverable Name | Dollar Value |
+|---|----------|----------|------------------|--------------|
+| 1 | | | | $ |
+| 2 | | | | $ |
+| 3 | | | | $ |
+| 4 | | | | $ |
+| 5 | | | | $ |
+
+- [ ] Each solution is specific and actionable (not vague)
+- [ ] Each deliverable has a PROPRIETARY name (see MAGIC formula, Section 5)
+- [ ] Dollar values are defensible (based on alternatives, not arbitrary)
+- [ ] Solutions can be delivered at consistent quality at scale
+- [ ] Solutions have been trimmed to what you can ACTUALLY deliver well
+
+### Step 4: Stack Evaluation
+
+- [ ] Total perceived value >= 10x the actual price
+- [ ] Core offer clearly defined and separated from bonuses
+- [ ] At least 3 bonuses that each address a specific secondary objection
+- [ ] At least 1 bonus perceived value EXCEEDS the core offer price
+- [ ] Fast-action bonus present (rewards immediate decision)
+- [ ] All items named with MAGIC formula
+- [ ] Stack presented in descending value order
+
+---
+
+## Section 4: Offer Stack Architecture
+
+### Core Offer
+
+| Element | Present? | Quality Check |
+|---------|----------|---------------|
+| Core product/service clearly defined | [ ] | [ ] Solves the PRIMARY obstacle |
+| Delivery method specified | [ ] | [ ] Format matches audience preference |
+| Timeline defined | [ ] | [ ] Clear start and end (or ongoing structure) |
+| Dollar value assigned | [ ] | [ ] Based on value of result, not cost |
+
+### Bonus Stack
+
+| # | Bonus Name | Obstacle It Addresses | Dollar Value | Present? |
+|---|------------|----------------------|--------------|----------|
+| 1 | | "I don't have time" | $ | [ ] |
+| 2 | | "Will this work for me?" | $ | [ ] |
+| 3 | | "I've tried before and failed" | $ | [ ] |
+| 4 | | "I don't know where to start" | $ | [ ] |
+| 5 | | Fast-action bonus | $ | [ ] |
+
+**Bonus Quality Checklist:**
+- [ ] Each bonus has a compelling name (MAGIC formula)
+- [ ] Each bonus addresses a specific objection or secondary obstacle
+- [ ] Each bonus has a defensible dollar value assigned
+- [ ] Bonuses are NOT available for separate purchase
+- [ ] At least one bonus is a "done-for-you" element (template, tool, audit)
+- [ ] Fast-action bonus creates urgency WITHOUT being manipulative
+- [ ] Total bonus value > 3x the price of the core offer
+- [ ] Bonuses are actually GOOD (would be worth buying separately)
+
+### Value Stack Presentation
+
+- [ ] Stacked visually with itemized values and running total
+- [ ] Core offer presented first, bonuses build momentum
+- [ ] "Total value: $X,XXX" clearly stated
+- [ ] "Your investment today: just $XXX" creates contrast
+- [ ] Savings calculation explicit: "You save $X,XXX"
+- [ ] Price presented AFTER the full stack (never before)
+
+---
+
+## Section 5: MAGIC Naming Audit
+
+Apply to the overall offer name AND each deliverable in the stack.
+
+```
+M = Magnet (attractive theme/concept)
+A = Avatar (specific customer segment)
+G = Goal (desired outcome)
+I = Interval (time frame)
+C = Container (format word)
+```
+
+### Overall Offer Name
+
+| Component | Present? | Element Used |
+|-----------|----------|--------------|
+| M - Magnet | [ ] | |
+| A - Avatar | [ ] | |
+| G - Goal | [ ] | |
+| I - Interval | [ ] | |
+| C - Container | [ ] | |
+
+**Full Offer Name:** ___________________________________________________
+
+- [ ] Name is specific enough to attract the RIGHT person
+- [ ] Name communicates the outcome, not the process
+- [ ] Name is memorable and easily repeatable
+- [ ] Name differentiates from every competitor in the market
+- [ ] Name would work in a Facebook ad headline
+- [ ] At least 3 of 5 MAGIC components present
+
+### Deliverable Names (audit each)
+
+| Deliverable | MAGIC Score (0-5) | Memorable? | Outcome-Oriented? |
+|-------------|-------------------|------------|-------------------|
+| Core Offer | ___/5 | [ ] | [ ] |
+| Bonus #1 | ___/5 | [ ] | [ ] |
+| Bonus #2 | ___/5 | [ ] | [ ] |
+| Bonus #3 | ___/5 | [ ] | [ ] |
+| Bonus #4 | ___/5 | [ ] | [ ] |
+| Bonus #5 | ___/5 | [ ] | [ ] |
+
+**Minimum:** Each deliverable name scores >= 3/5 on MAGIC components.
+
+**Container Words (ranked by perceived value):**
+Protocol > System > Accelerator > Masterclass > Blueprint >
+Bootcamp > Intensive > Playbook > Formula > Method > Vault >
+Academy > Challenge > Workshop > Course > Guide
+
+---
+
+## Section 6: Guarantee Architecture
+
+### Guarantee Type Selection
+
+| Type | Using? | Description | Power Level |
+|------|--------|-------------|-------------|
+| Unconditional | [ ] | Money back, no questions, within X days | Moderate |
+| Conditional | [ ] | Money back IF [specific condition] not met | Strong |
+| Outcome-Based | [ ] | Pay only if [result] achieved | Very Strong |
+| Anti-Guarantee | [ ] | All sales final (confidence signal) | Contrarian |
+
+**Minimum requirement:** At least ONE guarantee present. Stacking recommended.
+
+### Guarantee Quality Checklist
+
+- [ ] Guarantee has a NAME (e.g., "The Iron-Clad Results Guarantee")
+- [ ] Timeframe is specific (30, 60, 90, 180 days -- not "reasonable time")
+- [ ] Guarantee is tied to a MEASURABLE outcome when conditional
+- [ ] Guarantee is GENEROUS (exceeds what competitors offer)
+- [ ] Reason-why for generosity is provided ("I can offer this because...")
+- [ ] Guarantee is positioned as a SELLING ARGUMENT, not just risk removal
+- [ ] Guarantee is placed next to the CTA (reinforces at decision point)
+- [ ] Guarantee terms are simple and clear (no lawyer-speak)
+- [ ] Guarantee is restated in the P.S. or closing section
+
+### Stacked Guarantee Template
+
+```
+Layer 1 (Unconditional): "Try it for [X] days. If you don't love it
+for ANY reason, just [action] and we'll refund every penny. No
+questions. No hassle. You don't even need a reason."
+
+Layer 2 (Conditional): "PLUS: If you [specific action steps] and
+don't get [specific measurable result] within [timeframe], we'll
+refund your money AND [additional compensation]."
+```
+
+- [ ] Both layers present and complementary
+- [ ] Unconditional layer has shorter timeframe (creates safety net)
+- [ ] Conditional layer has longer timeframe (requires commitment)
+- [ ] Conditional layer requires specific actions (filters out non-serious)
+- [ ] Combined guarantee makes the purchase feel RISK-FREE
+
+---
+
+## Section 7: Lead Generation - Core Four Audit
+
+Evaluate your lead generation across all four channels.
+
+### Channel Assessment
+
+| Channel | Active? | Volume (weekly) | Quality (1-10) | CAC |
+|---------|---------|-----------------|-----------------|-----|
+| Warm Outreach | [ ] | ___ contacts | ___/10 | $____ |
+| Content | [ ] | ___ pieces | ___/10 | $____ |
+| Cold Outreach | [ ] | ___ contacts | ___/10 | $____ |
+| Paid Ads | [ ] | ___ impressions | ___/10 | $____ |
+
+**Minimum requirement:** At least 2 channels active. At least 1 channel profitable.
+
+### Warm Outreach Audit
+
+- [ ] Contact list of 100+ people who know you identified
+- [ ] Outreach script uses "Who do you know...?" format (not direct pitch)
+- [ ] Follow-up sequence defined (3-5 touches)
+- [ ] Tracking: contacts made, conversations, referrals, conversions
+- [ ] Volume target: minimum 10 warm contacts per day
+- [ ] Each contact asked for REFERRALS even if not interested themselves
+- [ ] Results logged weekly (contacts, conversations, bookings, closes)
+
+### Content Audit
+
+- [ ] Flagship platform chosen (YouTube, podcast, blog, newsletter)
+- [ ] Publishing cadence defined and maintained (minimum 3x/week)
+- [ ] Content delivers maximum "value per second"
+- [ ] Content teaches WHAT and WHY; sells the HOW
+- [ ] Content repurposed across 3+ platforms
+- [ ] CTA included in every piece of content
+- [ ] Engagement metrics tracked (views, comments, shares, leads)
+- [ ] Content quality: "Would someone pay for this?" test passes
+
+### Cold Outreach Audit
+
+- [ ] Target list of 1,000+ prospects built
+- [ ] Personalization strategy defined (not mass-blast)
+- [ ] Multi-channel approach (email + LinkedIn + phone)
+- [ ] Follow-up cadence: 5-9 touches over 30 days
+- [ ] Volume target: minimum 50 cold contacts per day
+- [ ] Response rate tracked and optimized (target: 5-15%)
+- [ ] Booking rate tracked (target: 20-40% of responses)
+- [ ] Scripts tested and iterated monthly
+
+### Paid Ads Audit
+
+- [ ] At least 1 platform active with spend > $50/day
+- [ ] Creative testing volume: minimum 5 new creatives per week
+- [ ] Ad-to-landing-page congruence verified
+- [ ] CAC is <= 1/3 of first-purchase value
+- [ ] ROAS tracked daily (target: >= 3x within 30 days)
+- [ ] Winning creatives scaled; losers cut within 48 hours
+- [ ] Landing page conversion rate >= 20% for lead magnets
+- [ ] Retargeting active on all platforms
+
+### Leverage Assessment
+
+| Channel | You Do It | Others Do It For You |
+|---------|-----------|---------------------|
+| Warm Outreach | [ ] | [ ] Customers refer / Employees reach out |
+| Content | [ ] | [ ] Team repurposes / Guests create |
+| Cold Outreach | [ ] | [ ] Team / Agency handles volume |
+| Paid Ads | [ ] | [ ] Agency manages / Affiliates run ads |
+
+- [ ] At least 1 channel has "others do it" leverage active
+- [ ] Referral program in place (customers generate warm leads)
+- [ ] Affiliate/partner program considered or active
+- [ ] Team members trained on at least 1 Core Four channel
+
+---
+
+## Section 8: Lead Magnet Quality Audit
+
+### 7-Step Validation
+
+| Step | Element | Present? | Quality (1-10) |
+|------|---------|----------|-----------------|
+| 1 | **Problem:** Narrow, specific problem identified | [ ] | ___/10 |
+| 2 | **Solution:** Clear method for solving it | [ ] | ___/10 |
+| 3 | **Delivery:** Chosen format matches audience preference | [ ] | ___/10 |
+| 4 | **Name:** MAGIC formula applied | [ ] | ___/10 |
+| 5 | **Consumable:** Can be consumed in < 15 minutes | [ ] | ___/10 |
+| 6 | **Quality:** Genuinely excellent (worth paying for) | [ ] | ___/10 |
+| 7 | **CTA:** Clear next step that leads to core offer | [ ] | ___/10 |
+
+**Minimum:** All 7 steps present. Average quality >= 7/10.
+
+### Lead Magnet Type Assessment
+
+| Type | Fits Your Offer? | Why / Why Not |
+|------|-------------------|---------------|
+| Problem Revealer (diagnosis) | [ ] | |
+| Sample / Trial | [ ] | |
+| One Step of Multi-Step | [ ] | |
+
+- [ ] Type chosen deliberately (not randomly)
+- [ ] Lead magnet solves a NARROW problem completely
+- [ ] Solving the narrow problem REVEALS the bigger problem your core offer solves
+- [ ] Lead magnet is NOT a teaser or sampler of low-quality content
+- [ ] Someone could achieve a real, measurable result from the lead magnet alone
+- [ ] The CTA from lead magnet to core offer feels like a NATURAL next step (not a hard pitch)
+
+### Lead Magnet Delivery Audit
+
+| Format | Fits? | Consumption Time | Immediate Value? |
+|--------|-------|------------------|------------------|
+| PDF / Guide | [ ] | ___ minutes | [ ] |
+| Video training | [ ] | ___ minutes | [ ] |
+| Software / Tool | [ ] | ___ minutes | [ ] |
+| Free audit / Consultation | [ ] | ___ minutes | [ ] |
+| Template / Spreadsheet | [ ] | ___ minutes | [ ] |
+| Mini-course (3-5 lessons) | [ ] | ___ minutes | [ ] |
+| Quiz / Assessment | [ ] | ___ minutes | [ ] |
+
+- [ ] Format is the EASIEST for the prospect to consume (not easiest for you to create)
+- [ ] Immediate value delivered within first 2 minutes of consumption
+- [ ] No unnecessary barriers (no mandatory email sequence before access)
+- [ ] Mobile-friendly delivery
+- [ ] Follow-up sequence triggers upon consumption (not just delivery)
+
+---
+
+## Section 9: Price-to-Value Ratio
+
+### Pricing Framework Check
+
+- [ ] Price is based on VALUE of result, not cost to deliver
+- [ ] Price compared to cost of the PROBLEM (annualized/lifetime)
+- [ ] Price compared to cost of ALTERNATIVES (professional fees, competitor prices)
+- [ ] Daily cost breakdown calculated ("less than $X.XX/day")
+- [ ] "Ferrari for $50" test: does the perceived value make the price feel trivial?
+- [ ] Price is in the TOP 20% of the market (not competing on low price)
+
+### Price Presentation Sequence
+
+| Step | Element | Present? |
+|------|---------|----------|
+| 1 | Full value stack presented FIRST | [ ] |
+| 2 | Total perceived value stated ($X,XXX) | [ ] |
+| 3 | Compared to cost of the PROBLEM | [ ] |
+| 4 | Compared to cost of ALTERNATIVES | [ ] |
+| 5 | Daily/weekly cost breakdown | [ ] |
+| 6 | "Your investment today: just $XXX" (contrast) | [ ] |
+| 7 | Payment plan offered alongside single-pay | [ ] |
+| 8 | Single-pay positioned as the SMART choice | [ ] |
+
+- [ ] Price is NEVER mentioned before the full value stack
+- [ ] "Just" or "only" used before the actual price amount
+- [ ] No apology for the price ("This isn't cheap. Here's why.")
+- [ ] Payment plan total is 10-20% more than single payment
+- [ ] Payment plan amount compared to trivial daily expense
+- [ ] Price justified by the VALUE EQUATION, not by cost breakdown
+
+### Never-Discount Check
+
+- [ ] No discount offered at any point in the funnel
+- [ ] If price resistance encountered, BONUSES added (not price reduced)
+- [ ] No coupon codes, flash sales, or "limited-time pricing"
+- [ ] If a discount exists, it has a REAL logistic reason (launch pricing, beta)
+- [ ] Discount (if any) is explicitly framed as one-time and non-repeating
+
+---
+
+## Section 10: CLOSER Sales Framework Audit
+
+For offers that involve a sales conversation (phone, video, in-person):
+
+### Step Validation
+
+| Step | Element | Present in Script? | Executed Consistently? |
+|------|---------|-------------------|----------------------|
+| **C** - Clarify | Why are they here? What do they want? | [ ] | [ ] |
+| **L** - Label | Name the problem. Get agreement. | [ ] | [ ] |
+| **O** - Overview | What have they tried? Why did it fail? | [ ] | [ ] |
+| **S** - Sell Vacation | Paint the OUTCOME, not the process | [ ] | [ ] |
+| **E** - Explain Concerns | Address every objection directly | [ ] | [ ] |
+| **R** - Reinforce | Confirm the decision immediately | [ ] | [ ] |
+
+**All 6 steps must be present in order. Skipping steps reduces close rate.**
+
+### Objection Handling Readiness
+
+| Objection | Response Prepared? | Response Quality (1-10) |
+|-----------|--------------------|------------------------|
+| "I can't afford it" | [ ] | ___/10 |
+| "I need to think about it" | [ ] | ___/10 |
+| "I need to talk to my spouse" | [ ] | ___/10 |
+| "I've tried this before" | [ ] | ___/10 |
+| "I don't have time" | [ ] | ___/10 |
+| "How do I know this will work?" | [ ] | ___/10 |
+| "What if I fail?" | [ ] | ___/10 |
+
+- [ ] "I can't afford it" reframed as investment vs. cost of NOT solving
+- [ ] "I need to think about it" met with: "What specifically are you thinking about?"
+- [ ] "I need to talk to [person]" met with offer to include them or provide talking points
+- [ ] "I've tried before" met with: "That's exactly why this is different -- [mechanism]"
+- [ ] Post-purchase reinforcement happens within 24 hours (email, call, or onboarding)
+- [ ] Buyer's remorse prevention plan exists (first 48 hours after purchase)
+
+---
+
+## Section 11: Scarcity & Urgency Integrity
+
+### Scarcity Audit
+
+| Type | Using? | Is It REAL? | Logistic Reason? |
+|------|--------|-------------|------------------|
+| Limited quantity | [ ] | [ ] | [ ] "We can only serve X because..." |
+| Limited time | [ ] | [ ] | [ ] "This offer expires on [date] because..." |
+| Limited bonuses | [ ] | [ ] | [ ] "Only the first X get [bonus] because..." |
+| Waitlist / Cohort | [ ] | [ ] | [ ] "Next cohort starts [date], capacity X" |
+
+- [ ] Every scarcity claim has a LOGISTIC reason (not just "limited spots!")
+- [ ] Exact numbers used ("47 remaining" not "limited")
+- [ ] Scarcity is REAL and will be ENFORCED (not extended after deadline)
+- [ ] Scarcity is a CONSEQUENCE of quality/service level (not arbitrary)
+- [ ] No countdown timers that reset when the page is reloaded
+
+### Urgency Audit
+
+- [ ] Urgency has a REASON connected to the prospect (not just "act now")
+- [ ] Deadline is specific: date + time (not "limited time")
+- [ ] Consequence of missing deadline is EXPLICIT
+- [ ] Urgency escalates through the sales process
+- [ ] No fake urgency (Hormozi explicitly condemns this)
+- [ ] If no real scarcity/urgency exists, NONE is used (honesty > manipulation)
+
+---
+
+## Scoring Matrix
+
+| # | Section | Weight | Score | Pass? |
+|---|---------|--------|-------|-------|
+| 1 | Market Selection (4 criteria >= 7 avg) | CRITICAL | ___/10 | [ ] |
+| 2 | Value Equation (ratio >= 10) | CRITICAL | ___/10 | [ ] |
+| 3 | Grand Slam Offer Construction (5+ obstacles mapped) | CRITICAL | ___/10 | [ ] |
+| 4 | Offer Stack Architecture (core + 3 bonuses, 10:1 ratio) | CRITICAL | ___/10 | [ ] |
+| 5 | MAGIC Naming (offer + deliverables >= 3/5) | HIGH | ___/10 | [ ] |
+| 6 | Guarantee Architecture (min 1, named, specific) | HIGH | ___/10 | [ ] |
+| 7 | Lead Generation Core Four (min 2 channels active) | HIGH | ___/10 | [ ] |
+| 8 | Lead Magnet Quality (7 steps, avg >= 7/10) | HIGH | ___/10 | [ ] |
+| 9 | Price-to-Value Ratio (top 20%, never discount) | HIGH | ___/10 | [ ] |
+| 10 | CLOSER Sales Framework (6/6 steps present) | MEDIUM | ___/10 | [ ] |
+| 11 | Scarcity/Urgency Integrity (real or absent) | MEDIUM | ___/10 | [ ] |
+
+### Scoring Rules
+
+- **ALL CRITICAL sections must pass** (4/4) -- these are non-negotiable
+- **At least 3/5 HIGH sections must pass**
+- **MEDIUM sections are recommended but not blocking**
+
+### Overall Verdict
+
+| Score | Verdict | Action |
+|-------|---------|--------|
+| 9-11/11 | GRAND SLAM | Launch with confidence. Monitor and optimize. |
+| 7-8/11 | STRONG | Fix failing sections before scaling ad spend. |
+| 5-6/11 | MEDIOCRE | Significant rework needed. Do NOT scale until fixed. |
+| Below 5/11 | BROKEN | Stop. Rebuild the offer from Section 1 (Market Selection). |
+
+---
+
+## Quick Reference: The Hormozi Decision Tree
+
+```
+Is the market starving? (Section 1)
+├── NO → Pick a different market
+└── YES → Does the Value Equation ratio >= 10? (Section 2)
+    ├── NO → Fix the weakest variable first
+    └── YES → Are 5+ obstacles mapped to solutions? (Section 3)
+        ├── NO → Map more obstacles from VOC data
+        └── YES → Is the stack 10:1 value-to-price? (Section 4)
+            ├── NO → Add bonuses or raise perceived value
+            └── YES → Is there a named guarantee? (Section 6)
+                ├── NO → Add guarantee (stacked recommended)
+                └── YES → Are 2+ Core Four channels active? (Section 7)
+                    ├── NO → Activate warm outreach first, then content
+                    └── YES → LAUNCH. Volume negates luck.
+```
+
+---
+
+*Checklist v1.0 -- Alex Hormozi Offer Creation Validation*
+*Sections: 11 (Market Selection, Value Equation, Grand Slam Construction, Offer Stack, MAGIC Naming, Guarantees, Core Four, Lead Magnet, Pricing, CLOSER, Scarcity/Urgency)*
+*Source: $100M Offers, $100M Leads, Gym Launch Secrets, Acquisition.com*