@lucapimenta/copy-chief-black 1.0.0

package/framework/copy-squad/checklists/vaynerchuk-content-strategy.md

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+# Vaynerchuk Content Strategy Checklist
+
+> **Expert:** Gary Vaynerchuk
+> **Source:** Jab Jab Jab Right Hook (2013), Day Trading Attention (2024), GaryVee Content Model, VaynerMedia SOC Framework
+> **Use:** Audit social media content strategy, platform-native execution, jab/right hook ratio, engagement quality, and attention arbitrage.
+> **Companion:** `~/.claude/copy-squad/vaynerchuk.md` (Voice DNA Profile with full framework descriptions)
+> **Version:** v1.0
+
+---
+
+## Section 1: Attention Audit (Where Is the Attention?)
+
+Before creating content, audit where attention exists and whether it is underpriced.
+
+| # | Question | Assessment | Status |
+|---|----------|-----------|--------|
+| 1 | Where is the target audience spending the most TIME right now? | [ ] Platform usage data reviewed | [ ] |
+| 2 | Where is organic reach highest relative to effort? | [ ] Reach-per-post analyzed per platform | [ ] |
+| 3 | Where are CPMs lowest relative to attention quality? | [ ] Paid media CPMs compared across platforms | [ ] |
+| 4 | Where are competitors NOT yet present or active? | [ ] Competitive gap identified | [ ] |
+| 5 | Which platforms recently launched new features with boosted reach? | [ ] New features mapped | [ ] |
+| 6 | Is 10-20% of content effort allocated to experimental/emerging channels? | [ ] Emerging channel budget allocated | [ ] |
+
+**Scoring:** 5-6 checked = strong attention strategy. 3-4 = gaps to address. <3 = flying blind.
+
+---
+
+## Section 2: Platform-Native Content Audit
+
+Audit EACH active platform independently. Content must be native to the platform, not repurposed without adaptation.
+
+### 2A: Meta (Facebook + Instagram)
+
+| # | Check | Present? | Notes |
+|---|-------|----------|-------|
+| 1 | Facebook posts use 200-500 word conversational copy (not short captions) | [ ] | |
+| 2 | Facebook Reels use raw, trend-native vertical video (not repurposed TV) | [ ] | |
+| 3 | Instagram Reels have hook in first 1-3 seconds (visible before click) | [ ] | |
+| 4 | Instagram carousel posts follow a narrative arc (not just slides of info) | [ ] | |
+| 5 | Instagram Stories use native features: polls, questions, sliders, quizzes | [ ] | |
+| 6 | Instagram captions are punchy, shareable, personality-driven | [ ] | |
+| 7 | Facebook Groups are used for community building (not just page posts) | [ ] | |
+| 8 | Content is NOT identical between Facebook and Instagram | [ ] | |
+| 9 | Visual style matches platform aesthetic (IG=polished casual, FB=raw/real) | [ ] | |
+| 10 | Hashtag strategy is platform-appropriate (IG: 5-15, FB: 0-3) | [ ] | |
+
+**Meta Score:** ___/10
+
+### 2B: TikTok
+
+| # | Check | Present? | Notes |
+|---|-------|----------|-------|
+| 1 | Hook captures attention in first 1-3 seconds (text overlay or spoken) | [ ] | |
+| 2 | Content is trend-aware (uses current sounds, formats, challenges when relevant) | [ ] | |
+| 3 | Production value is raw/authentic (not overproduced studio quality) | [ ] | |
+| 4 | Video length matches content (15-60s for hooks, 60-180s for storytelling) | [ ] | |
+| 5 | Captions are written in TikTok-native language (casual, abbreviated, punchy) | [ ] | |
+| 6 | Uses TikTok-native features: stitch, duet, green screen, voiceover | [ ] | |
+| 7 | Content is designed for interest-based discovery (not follower-based) | [ ] | |
+| 8 | Story-driven format used (not just talking head with bullet points) | [ ] | |
+| 9 | CTA is platform-appropriate (follow, comment, save -- not "link in bio") | [ ] | |
+| 10 | Posting frequency: minimum 1-2x daily | [ ] | |
+
+**TikTok Score:** ___/10
+
+### 2C: YouTube
+
+| # | Check | Present? | Notes |
+|---|-------|----------|-------|
+| 1 | Titles are SEO-optimized AND click-worthy (not just one or the other) | [ ] | |
+| 2 | Thumbnails are custom, high-contrast, emotion-driven (not auto-generated) | [ ] | |
+| 3 | First 30 seconds deliver a hook AND preview value (why keep watching) | [ ] | |
+| 4 | Long-form (10-60min) provides deep value with personality | [ ] | |
+| 5 | Shorts (15-60s) are hook-first vertical clips adapted from long-form | [ ] | |
+| 6 | Descriptions include keywords, timestamps, and relevant links | [ ] | |
+| 7 | End screens and cards drive to related content (not just subscribe) | [ ] | |
+| 8 | Comments are responded to (first 24-48 hours minimum) | [ ] | |
+| 9 | Content is educational/expert-positioned with genuine personality | [ ] | |
+| 10 | Posting cadence: minimum 1 long-form/week + 3-5 Shorts/week | [ ] | |
+
+**YouTube Score:** ___/10
+
+### 2D: LinkedIn
+
+| # | Check | Present? | Notes |
+|---|-------|----------|-------|
+| 1 | Posts use professional storytelling (not corporate announcements) | [ ] | |
+| 2 | First line is a hook (LinkedIn truncates after ~150 chars) | [ ] | |
+| 3 | Posts are 500-1500 words with line breaks every 1-2 sentences | [ ] | |
+| 4 | Carousels/documents are used for framework-style content | [ ] | |
+| 5 | Tone is authoritative yet personal (not stiff, not too casual) | [ ] | |
+| 6 | Content shares genuine professional insights/experiences | [ ] | |
+| 7 | Vulnerability and failure stories are included (not just wins) | [ ] | |
+| 8 | Comments on posts are responded to within 1-2 hours | [ ] | |
+| 9 | Native video is used (not YouTube links which get suppressed) | [ ] | |
+| 10 | Posting frequency: minimum 3-5x per week | [ ] | |
+
+**LinkedIn Score:** ___/10
+
+### 2E: X/Twitter
+
+| # | Check | Present? | Notes |
+|---|-------|----------|-------|
+| 1 | Tweets are sharp, opinionated, and terse (not watered-down LinkedIn reposts) | [ ] | |
+| 2 | Hot takes are genuinely provocative (not safely controversial) | [ ] | |
+| 3 | Threads are used for deeper ideas (with hook tweet + thread structure) | [ ] | |
+| 4 | Engagement with replies and quote tweets is active daily | [ ] | |
+| 5 | Content is timely -- responds to cultural moments within hours | [ ] | |
+
+**X/Twitter Score:** ___/5
+
+---
+
+## Section 3: Jab / Right Hook Ratio Checker
+
+Audit the last 20 pieces of content published and categorize each.
+
+| # | Content Piece | Platform | Type | Category |
+|---|--------------|----------|------|----------|
+| 1 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 2 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 3 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 4 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 5 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 6 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 7 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 8 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 9 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 10 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 11 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 12 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 13 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 14 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 15 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 16 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 17 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 18 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 19 | | | | [ ] JAB [ ] RIGHT HOOK |
+| 20 | | | | [ ] JAB [ ] RIGHT HOOK |
+
+**Ratio Calculation:**
+
+| Metric | Count |
+|--------|-------|
+| Total Jabs | ___ |
+| Total Right Hooks | ___ |
+| **Ratio (Jab:Hook)** | ___:1 |
+
+**Ratio Assessment:**
+
+| Ratio | Assessment | Action |
+|-------|-----------|--------|
+| 4:1 or higher | EXCELLENT -- strong value-first foundation | Maintain |
+| 3:1 | GOOD -- minimum threshold per JJJRH framework | Monitor |
+| 2:1 | WARNING -- too many asks, audience fatigue risk | Increase jabs immediately |
+| 1:1 or lower | CRITICAL -- this is spam, not social media marketing | Full content strategy reset |
+
+### Jab Quality Check
+
+Not all jabs are created equal. A weak jab is just noise.
+
+| # | Quality Criterion | Yes? |
+|---|-------------------|------|
+| 1 | Does the jab deliver standalone value (useful even if they never buy)? | [ ] |
+| 2 | Would the audience share this with someone who does not follow you? | [ ] |
+| 3 | Is the jab entertaining, educational, OR emotionally resonant? | [ ] |
+| 4 | Does the jab use the platform's native language and format? | [ ] |
+| 5 | Could this jab work WITHOUT your brand name on it? (It should -- that is what makes it generous) | [ ] |
+
+### Right Hook Quality Check
+
+A right hook without proper setup is a sucker punch, not a sale.
+
+| # | Quality Criterion | Yes? |
+|---|-------------------|------|
+| 1 | Is the CTA clear, specific, and easy to execute on mobile? | [ ] |
+| 2 | Does the right hook match the platform's conventions? | [ ] |
+| 3 | Has this ask been EARNED by preceding jabs? | [ ] |
+| 4 | Is there a specific reason to act NOW (not generic urgency)? | [ ] |
+| 5 | Would you click/buy this if you saw it from a brand you follow? | [ ] |
+
+---
+
+## Section 4: Content Volume Assessment
+
+Audit production volume against Vaynerchuk's benchmarks.
+
+| # | Metric | Benchmark | Actual | Gap |
+|---|--------|-----------|--------|-----|
+| 1 | Total pieces published/week (all platforms) | 30-50 | ___ | ___ |
+| 2 | Unique platforms posted to daily | 4-6 | ___ | ___ |
+| 3 | Long-form pillar content/week | 2-3 | ___ | ___ |
+| 4 | Micro content extracted from each pillar | 10-30 | ___ | ___ |
+| 5 | Comments left on relevant content/day ($1.80) | 90 | ___ | ___ |
+| 6 | DMs/replies responded to daily | 100% | ___% | ___ |
+| 7 | Content formats tested in last 30 days | 5+ | ___ | ___ |
+
+**Volume Assessment:**
+
+| Score | Status | Action |
+|-------|--------|--------|
+| Meeting 6-7 benchmarks | EXCELLENT -- operating at Vayner Volume | Optimize quality |
+| Meeting 4-5 benchmarks | GOOD -- solid foundation, room to scale | Increase micro content extraction |
+| Meeting 2-3 benchmarks | BELOW -- missing significant volume upside | Implement Pillar-to-64 pipeline |
+| Meeting 0-1 benchmarks | CRITICAL -- not operating at social media speed | Complete content model overhaul needed |
+
+---
+
+## Section 5: Engagement-First Scoring
+
+Social media is a CONVERSATION, not a broadcast. Audit engagement quality.
+
+### 5A: Outbound Engagement ($1.80 Strategy)
+
+| # | Check | Daily? | Quality? |
+|---|-------|--------|----------|
+| 1 | Leaving substantive comments on 90+ relevant posts | [ ] | [ ] Comments add value, not generic praise |
+| 2 | Engaging with commenters on target hashtags/topics | [ ] | [ ] Genuine conversation, not drive-by |
+| 3 | Responding to DMs from potential community members | [ ] | [ ] Thoughtful, personalized responses |
+| 4 | Engaging with competitors' audience (ethically) | [ ] | [ ] Adding value, not poaching |
+| 5 | Sharing/amplifying audience-created content | [ ] | [ ] With credit and genuine appreciation |
+
+### 5B: Inbound Engagement (Community Management)
+
+| # | Check | Consistent? | Quality? |
+|---|-------|-------------|----------|
+| 1 | Every comment receives a response (first 24 hours) | [ ] | [ ] Personalized, not templated |
+| 2 | Negative comments handled publicly and gracefully | [ ] | [ ] Empathy first, resolution second |
+| 3 | Questions are answered thoroughly (not "check our FAQ") | [ ] | [ ] Demonstrates expertise and care |
+| 4 | User-generated content is acknowledged and shared | [ ] | [ ] Builds community pride |
+| 5 | DMs are treated as sales conversations (not ignored) | [ ] | [ ] Responsive within 2-4 hours |
+
+### 5C: Engagement Quality Metrics
+
+| Metric | Current | Benchmark | Status |
+|--------|---------|-----------|--------|
+| Average engagement rate (across platforms) | ___% | 3-6% | [ ] PASS [ ] FAIL |
+| Comment-to-like ratio | ___:1 | >1:10 | [ ] PASS [ ] FAIL |
+| Save/bookmark rate | ___% | >2% | [ ] PASS [ ] FAIL |
+| Share rate | ___% | >1% | [ ] PASS [ ] FAIL |
+| Average response time to comments | ___ hrs | <4 hrs | [ ] PASS [ ] FAIL |
+| DM response rate | ___% | 100% | [ ] PASS [ ] FAIL |
+
+---
+
+## Section 6: Authenticity & Voice Audit
+
+Content must sound like a real person, not a marketing department.
+
+| # | Check | Pass? |
+|---|-------|-------|
+| 1 | Copy uses fragments, conversational rhythm, imperfect grammar (like speech) | [ ] |
+| 2 | Platform slang is used naturally (not forced) | [ ] |
+| 3 | Personal stories and experiences are included (not just industry tips) | [ ] |
+| 4 | Vulnerabilities and failures are shared alongside wins | [ ] |
+| 5 | Opinions are expressed with conviction (not hedged with "I think maybe") | [ ] |
+| 6 | Content could NOT be produced by a generic AI prompt (it has a distinct voice) | [ ] |
+| 7 | Production value is appropriate -- raw where raw works, polished where needed | [ ] |
+| 8 | Behind-the-scenes content is included regularly (Document Don't Create) | [ ] |
+| 9 | If you removed the brand name, would people still recognize whose content this is? | [ ] |
+| 10 | Content takes a clear position that some people will disagree with | [ ] |
+
+**Authenticity Score:** ___/10
+
+| Score | Assessment |
+|-------|-----------|
+| 8-10 | Strong authentic voice. Keep going. |
+| 5-7 | Recognizable but could be bolder. Push opinions and vulnerability. |
+| 3-4 | Generic territory. Needs voice overhaul -- more personality, more risk. |
+| 0-2 | Corporate speak. Complete rewrite needed. Nobody engages with this. |
+
+---
+
+## Section 7: Day Trading Attention -- Channel Strategy
+
+Audit channel allocation against the attention curve.
+
+| Platform | Current Time Investment | Current Budget | Organic Reach Trend | Assessment |
+|----------|----------------------|----------------|--------------------|----|
+| TikTok | ___% | ___% | Rising / Stable / Declining | [ ] OVERWEIGHT [ ] RIGHT [ ] UNDERWEIGHT |
+| Instagram | ___% | ___% | Rising / Stable / Declining | [ ] OVERWEIGHT [ ] RIGHT [ ] UNDERWEIGHT |
+| YouTube | ___% | ___% | Rising / Stable / Declining | [ ] OVERWEIGHT [ ] RIGHT [ ] UNDERWEIGHT |
+| Facebook | ___% | ___% | Rising / Stable / Declining | [ ] OVERWEIGHT [ ] RIGHT [ ] UNDERWEIGHT |
+| LinkedIn | ___% | ___% | Rising / Stable / Declining | [ ] OVERWEIGHT [ ] RIGHT [ ] UNDERWEIGHT |
+| X/Twitter | ___% | ___% | Rising / Stable / Declining | [ ] OVERWEIGHT [ ] RIGHT [ ] UNDERWEIGHT |
+| Emerging (specify) | ___% | ___% | Rising / Stable / Declining | [ ] OVERWEIGHT [ ] RIGHT [ ] UNDERWEIGHT |
+
+**Channel Strategy Red Flags:**
+
+- [ ] Over-investing in a platform where organic reach is declining (e.g., Facebook pages)
+- [ ] Zero investment in platforms where organic reach is rising (e.g., LinkedIn, YouTube Shorts)
+- [ ] No experimental budget for emerging channels
+- [ ] Identical content published across all platforms (not platform-native)
+- [ ] Paid budget allocated to untested creative (should amplify organic winners only)
+
+---
+
+## Section 8: Content Pipeline Assessment
+
+Audit the content production pipeline against the GaryVee Content Model.
+
+| Stage | Operational? | Notes |
+|-------|-------------|-------|
+| **Pillar Content Production** (2-3 long-form/week) | [ ] | |
+| **Micro Content Extraction** (10-30 from each pillar) | [ ] | |
+| **Platform Contextualization** (adapted per platform) | [ ] | |
+| **Distribution** (posted at platform-optimal times) | [ ] | |
+| **Engagement Monitoring** (organic metrics tracked per piece) | [ ] | |
+| **Winner Identification** (top 10-20% by engagement flagged) | [ ] | |
+| **Paid Amplification** (budget behind winners only) | [ ] | |
+| **Community Feedback Loop** (audience reactions drive next batch) | [ ] | |
+
+**Pipeline Health:**
+
+| Status | Stages Operational |
+|--------|-------------------|
+| EXCELLENT | 7-8 stages |
+| GOOD | 5-6 stages |
+| BELOW | 3-4 stages |
+| BROKEN | 0-2 stages |
+
+---
+
+## Section 9: Anti-Pattern Detection
+
+Check for the most common mistakes Vaynerchuk calls out.
+
+| # | Anti-Pattern | Detected? | Severity | Fix |
+|---|-------------|-----------|----------|-----|
+| 1 | Content looks like an ad, not like native platform content | [ ] | HIGH | Rewrite as conversation, reduce production value |
+| 2 | Same content posted identically across platforms | [ ] | HIGH | Create platform-native versions of each idea |
+| 3 | More right hooks than jabs in the last 20 posts | [ ] | HIGH | Reset to 4:1 jab ratio immediately |
+| 4 | Comments section is ignored (posting and ghosting) | [ ] | HIGH | Implement $1.80 strategy + respond to all comments |
+| 5 | No emerging platform experimentation | [ ] | MEDIUM | Allocate 10-20% effort to newest channel |
+| 6 | Content is "safe" -- no polarizing opinions or strong positions | [ ] | MEDIUM | Add opinion-driven content to the mix |
+| 7 | Optimizing for follower count instead of engagement | [ ] | MEDIUM | Shift metrics to engagement rate, saves, shares |
+| 8 | No behind-the-scenes/documentary content | [ ] | MEDIUM | Start documenting journey 1x/day |
+| 9 | Social content requires multiple approval layers (slow) | [ ] | MEDIUM | Streamline to single approver or pre-approved frameworks |
+| 10 | No user-generated content amplification | [ ] | LOW | Build UGC program, share audience content weekly |
+| 11 | Content calendar planned monthly (not weekly/daily) | [ ] | LOW | Shift to weekly planning with daily cultural additions |
+| 12 | No A/B testing of hooks, formats, or CTAs | [ ] | LOW | Test 2-3 variations of every right hook |
+
+**Anti-Pattern Count:**
+
+| Count | Assessment |
+|-------|-----------|
+| 0-2 detected | Clean operation. Focus on optimization. |
+| 3-5 detected | Warning signs. Address HIGH severity items first. |
+| 6-8 detected | Significant gaps. Content strategy needs restructuring. |
+| 9+ detected | Full overhaul required. Start from Core Philosophy in Voice DNA profile. |
+
+---
+
+## Section 10: Quick Reference Table
+
+| Framework | Core Idea | When to Use | Checklist Section |
+|-----------|----------|-------------|-------------------|
+| **JJJRH** | Give value 3x before asking 1x | Content ratio planning | Section 3 |
+| **$1.80** | 90 substantive comments/day on relevant content | Community building from scratch | Section 5A |
+| **Pillar-to-64** | 1 long-form piece becomes 30-64 micro pieces | Content production scaling | Section 8 |
+| **Day Trading** | Find and exploit underpriced attention channels | Channel strategy decisions | Sections 1, 7 |
+| **Document Don't Create** | Share the journey, not manufactured content | Content ideation when stuck | Section 6 |
+| **Thank You Economy** | Genuine care at scale wins over ad spend | Customer relationship building | Section 5B |
+| **PAC** | Platform + Culture = Relevance | Content relevance planning | Section 2 (all) |
+| **SOC + Volume** | Produce at volume, amplify organic winners | Agency-level content operations | Section 8 |
+| **Micro Speed / Macro Patience** | Execute fast daily, think in 5-year arcs | Operational tempo calibration | Sections 4, 7 |
+
+---
+
+## Scoring Summary
+
+| Section | Score | Max | Status |
+|---------|-------|-----|--------|
+| 1. Attention Audit | ___/6 | 6 | |
+| 2A. Meta | ___/10 | 10 | |
+| 2B. TikTok | ___/10 | 10 | |
+| 2C. YouTube | ___/10 | 10 | |
+| 2D. LinkedIn | ___/10 | 10 | |
+| 2E. X/Twitter | ___/5 | 5 | |
+| 3. Jab/Hook Ratio | ___:1 | 3:1+ | |
+| 4. Content Volume | ___/7 | 7 | |
+| 5. Engagement | ___/16 | 16 | |
+| 6. Authenticity | ___/10 | 10 | |
+| 7. Channel Strategy | flags: ___ | 0 flags | |
+| 8. Pipeline | ___/8 | 8 | |
+| 9. Anti-Patterns | ___/12 | 0 detected | |
+| **TOTAL** | ___/92+ | 92+ | |
+
+**Overall Assessment:**
+
+| Score Range | Status | Recommendation |
+|-------------|--------|----------------|
+| 75+ | EXCELLENT -- operating at Vayner Volume with strong strategy | Fine-tune and scale |
+| 55-74 | GOOD -- solid foundation with optimization opportunities | Address gaps in weakest sections |
+| 35-54 | BELOW -- fundamental gaps in execution or strategy | Restructure content model using Pillar-to-64 |
+| <35 | CRITICAL -- not operating as a social-first brand | Full strategy overhaul. Start with Core Philosophy. |
+
+---
+
+*Vaynerchuk Content Strategy Checklist v1.0*
+*Companion to: `~/.claude/copy-squad/vaynerchuk.md`*
+*Last Updated: 2026-02-24*