arkaos 4.26.0 → 4.28.0

package/departments/marketing/skills/social-strategy/references/short-form-video.md

@@ -0,0 +1,237 @@
+# Short-Form Video: Hooks, Scripts & Strategy
+
+Detailed reference for creating short-form video content on TikTok, Instagram Reels, and YouTube Shorts.
+
+---
+
+## Video Hook Library
+
+### Curiosity Hooks (Best for engagement)
+
+**The "Secret" Formula:**
+- "The secret to [outcome] that nobody talks about"
+- "I found the hidden feature in [product/platform] that changes everything"
+- "I can't believe this actually works..."
+
+**The Unexpected Discovery:**
+- "I tried [thing] for 30 days and I was NOT expecting this"
+- "This completely changed how I think about [topic]"
+- "Nobody talks about this, but..."
+
+**The Question:**
+- "Why does nobody talk about this?"
+- "Am I the only one who didn't know this?"
+- "The reason [common thing] doesn't work is..."
+
+### Value Hooks (Best for saves)
+
+**The Promise:**
+- "How to [achieve outcome] in [specific timeframe]"
+- "[Number] [things] that will [benefit]"
+- "Everything you need to know about [topic] in 60 seconds"
+
+**The Hack/Shortcut:**
+- "[Outcome] hack that actually works"
+- "The [adjective] way to [outcome]"
+- "If you're struggling with [problem], watch this"
+
+**The Warning:**
+- "Stop doing [common practice] — here's why"
+- "[Number] mistakes that are killing your [results]"
+- "Why [thing you think is good] is actually hurting you"
+
+### Story Hooks (Best for watch time)
+
+**The Transformation:**
+- "3 months ago, I [bad state]. Today, I [good state]."
+- "Here's how I went from [before] to [after]"
+- "I used to think [old belief]. Then [event] changed everything."
+
+**The Failure:**
+- "I made a huge mistake with [topic]"
+- "Here's why I stopped [common practice]"
+- "I lost [something significant] because of this mistake"
+
+**The Journey:**
+- "So this just happened..."
+- "This changed everything for me"
+- "Let me tell you about the time I [interesting situation]"
+
+### Controversial Hooks (Best for comments)
+
+- "Unpopular opinion: [bold statement]"
+- "[Common advice] is actually wrong"
+- "I'm going to get hate for this, but..."
+- "Most [audience] get this completely wrong"
+
+---
+
+## Scripting Template
+
+```markdown
+## Video: [Working Title]
+
+**Platform:** TikTok / Reels / Shorts
+**Length:** XX seconds
+**Format:** [Talking head / Slideshow / Demo / Screen recording]
+
+### Hook (0-3 sec)
+- Visual: [What viewer sees]
+- Audio: [What they hear]
+- Text overlay: [On-screen text]
+
+### Body (3-X sec)
+- [Timestamp] - [What happens/what you say]
+- [Timestamp] - [Next beat]
+- [Continue...]
+
+### CTA (final 3-5 sec)
+- Verbal: [What you say]
+- Text: [On-screen text]
+- Action: [Follow, comment, link in bio, etc.]
+
+### Production Notes
+- Music/sound: [Trending sound or music choice]
+- B-roll needed: [List any clips needed]
+- Graphics: [Any text animations or overlays]
+```
+
+---
+
+## Additional Video Structures
+
+### The Story Arc (45-60 sec)
+
+```
+[0-3s]  Hook: Tease the outcome
+[3-15s] Setup: Context and stakes
+[15-45s] Journey: What happened
+[45-55s] Resolution: The result
+[55-60s] Lesson/CTA
+```
+
+Best for: Personal stories, case studies, testimonials
+
+### The POV/Skit (15-30 sec)
+
+```
+[0-3s]  Setup: Text overlay sets the scene
+[3-25s] Performance: Act out the relatable scenario
+[25-30s] Punchline or twist
+```
+
+Best for: Relatable content, humor, niche communities
+
+---
+
+## Visual Patterns
+
+### Talking Head
+- Good lighting (ring light or window light)
+- Eye contact with camera
+- Hand gestures for emphasis
+- Interesting background (bookshelf, plants, studio setup)
+
+### Slideshow/Carousel Video
+- Strong visual on each slide (2-4 seconds per slide)
+- Text overlays with key points
+- Consistent style/branding
+- Voiceover or trending sound
+
+### Screen Recording
+- Zoom in on important areas
+- Add cursor highlight or click animations
+- Keep movements smooth and intentional
+- Overlay your face in corner (optional but boosts engagement)
+
+### B-Roll Heavy
+- Show don't tell
+- Quick cuts (1-3 seconds per shot)
+- Match cuts to voiceover beats
+- Mix wide, medium, and close-up shots
+
+---
+
+## Audio Strategy
+
+### When to Use Trending Sounds
+- Entertainment/lifestyle content where the sound fits your message
+- When the trend is still rising (check platform trending pages)
+- Don't use when it distracts from your message or is already declining
+
+### When to Use Original Audio
+- Educational content where you're speaking
+- Storytimes and personal narratives
+- Product demos and tutorials
+- Building a recognizable brand voice
+
+### Voiceover Tips
+- Speak slightly faster than normal conversation
+- Vary your tone — avoid monotone delivery
+- Pause for emphasis on key points
+- Record in a quiet space, use noise removal
+- AI voices work for faceless content (ElevenLabs, etc.)
+
+### Music Selection
+- Match energy to content (upbeat for tips, emotional for stories)
+- Avoid copyrighted music on Reels/Shorts
+- Use platform music libraries for safety
+- Lower music volume under voiceover (ducking)
+
+---
+
+## Posting Strategy
+
+### Optimal Posting Times (test your audience)
+
+| Platform | Best Times (local) |
+|----------|-------------------|
+| TikTok | 7-9 AM, 12-3 PM, 7-11 PM |
+| Reels | 9 AM, 12 PM, 7-9 PM |
+| Shorts | 12-3 PM, 7-9 PM |
+
+### Frequency Recommendations
+
+| Goal | Minimum | Optimal |
+|------|---------|---------|
+| Growing | 1/day | 2-4/day |
+| Maintaining | 3/week | 1/day |
+| Testing | 2/week | 5/week |
+
+### Batch Creation Workflow
+
+1. **Ideate** (30 min): Generate 10-20 concepts
+2. **Script** (1 hour): Write scripts for 5-10 videos
+3. **Batch film** (2 hours): Record all talking head content
+4. **Edit** (2-3 hours): Edit and add captions
+5. **Schedule** (30 min): Queue for optimal times
+
+---
+
+## Analytics & Iteration
+
+### Metrics That Matter
+
+| Metric | What It Tells You |
+|--------|-------------------|
+| Watch time % | Is content engaging throughout? |
+| Completion rate | Did hook + content deliver? |
+| Saves | Is content valuable enough to revisit? |
+| Shares | Is content worth spreading? |
+| Comments | Did content spark conversation? |
+| Follows | Did viewer want more from you? |
+
+### What to Test
+
+1. **Hooks**: Same content, different opening
+2. **Length**: 15 sec vs 30 sec vs 60 sec
+3. **Format**: Talking head vs slideshow vs demo
+4. **Time**: Morning vs afternoon vs evening
+5. **CTA**: Different calls to action
+
+### When to Pivot
+
+- 5+ videos with <1% completion rate → change hooks
+- High views but low follows → check CTA and content-audience fit
+- High saves but low shares → content is valuable but not social
+- Lots of comments but negative → lean into controversy or adjust tone

package/departments/marketing/squad.yaml

@@ -8,7 +8,7 @@ topology: stream-aligned
 skills_prefix: "/mkt"
 obsidian_path: "WizardingCode/Marketing/"
 quality_gate_required: true
-max_size: 6
+max_size: 10
 
 members:
   - agent_id: marketing-director-luna
@@ -20,6 +20,15 @@ members:
     role: Paid acquisition, ROAS optimization, creative testing
   - agent_id: content-marketer-mariana
     role: Content strategy, blog, email, social content
+  - agent_id: product-marketer-lourenco
+    role: Positioning, ICP, competitive intelligence, sales enablement (growth-marketing sub-squad lead)
+    sub_squad: growth-marketing
+  - agent_id: lifecycle-marketer-raquel
+    role: Email, SMS, onboarding and churn comms, deliverability
+    sub_squad: growth-marketing
+  - agent_id: pr-partnerships-benedita
+    role: PR, earned media, co-marketing, partnerships
+    sub_squad: growth-marketing
 
 workflows:
   - workflow_id: mkt-social

package/departments/marketing/tools/LICENSE

@@ -0,0 +1,21 @@
+MIT License
+
+Copyright (c) 2025 Corey Haines
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.