arkaos 4.26.0 → 4.28.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (412) hide show
  1. package/README.md +7 -5
  2. package/THE-ARKAOS-GUIDE.md +7 -7
  3. package/VERSION +1 -1
  4. package/arka/SKILL.md +1 -1
  5. package/arka/skills/human-writing/SKILL.md +106 -0
  6. package/arka/skills/human-writing/references/anti-slop-phrases.md +131 -0
  7. package/arka/skills/human-writing/references/checklist.md +66 -0
  8. package/arka/skills/human-writing/references/content-refresh.md +38 -0
  9. package/arka/skills/human-writing/references/plain-english-alternatives.md +394 -0
  10. package/arka/skills/human-writing/references/pt-pt-anti-slop.md +82 -0
  11. package/arka/skills/human-writing/references/stop-slop.LICENSE +21 -0
  12. package/arka/skills/human-writing/references/structural-patterns.md +151 -0
  13. package/config/claude-agents/content-marketer.md +1 -1
  14. package/config/claude-agents/content-strategist.md +1 -1
  15. package/config/claude-agents/eduardo-copy.md +13 -0
  16. package/config/claude-agents/lifecycle-marketer.md +50 -0
  17. package/config/claude-agents/pr-partnerships.md +50 -0
  18. package/config/claude-agents/product-marketer.md +50 -0
  19. package/config/claude-agents/repurpose-distributor.md +1 -1
  20. package/config/claude-agents/sales-copywriter.md +1 -1
  21. package/config/claude-agents/scriptwriter.md +1 -1
  22. package/config/claude-agents/viral-engineer.md +1 -1
  23. package/config/evals/community.yaml +137 -0
  24. package/config/evals/content.yaml +298 -0
  25. package/config/evals/landing.yaml +927 -0
  26. package/config/evals/marketing.yaml +3836 -0
  27. package/config/evals/saas.yaml +616 -0
  28. package/config/evals/sales.yaml +437 -0
  29. package/config/skills-curated.yaml +2 -2
  30. package/config/skills-provenance.yaml +194 -21
  31. package/core/registry/generator.py +7 -0
  32. package/departments/community/SKILL.md +1 -0
  33. package/departments/community/skills/community-marketing/SKILL.md +200 -0
  34. package/departments/content/SKILL.md +1 -0
  35. package/departments/content/agents/content-strategist.yaml +1 -0
  36. package/departments/content/agents/repurpose-distributor.yaml +1 -0
  37. package/departments/content/agents/scriptwriter.yaml +1 -0
  38. package/departments/content/agents/viral-engineer.yaml +1 -0
  39. package/departments/content/skills/image-create/SKILL.md +375 -0
  40. package/departments/content/skills/image-create/references/ai-image-prompting.md +229 -0
  41. package/departments/content/skills/video-produce/SKILL.md +220 -0
  42. package/departments/content/skills/video-produce/references/ai-video-prompting.md +175 -0
  43. package/departments/content/skills/video-produce/references/edit-anatomy.md +84 -0
  44. package/departments/landing/SKILL.md +3 -0
  45. package/departments/landing/agents/sales-copywriter.yaml +1 -0
  46. package/departments/landing/skills/affiliate-bridge/SKILL.md +291 -5
  47. package/departments/landing/skills/affiliate-bridge/references/affiliate-programs.md +167 -0
  48. package/departments/landing/skills/affiliate-bridge/references/program-examples.md +143 -0
  49. package/departments/landing/skills/copy-framework/SKILL.md +241 -0
  50. package/departments/landing/skills/copy-framework/references/copy-frameworks.md +344 -0
  51. package/departments/landing/skills/copy-framework/references/natural-transitions.md +272 -0
  52. package/departments/landing/skills/lead-magnet/SKILL.md +337 -0
  53. package/departments/landing/skills/lead-magnet/references/benchmarks.md +129 -0
  54. package/departments/landing/skills/lead-magnet/references/format-guide.md +196 -0
  55. package/departments/landing/skills/offer-create/SKILL.md +105 -8
  56. package/departments/landing/skills/offer-create/references/bonus-stacking.md +150 -0
  57. package/departments/landing/skills/offer-create/references/examples.md +215 -0
  58. package/departments/landing/skills/offer-create/references/guarantee-design.md +172 -0
  59. package/departments/landing/skills/offer-create/references/offer-anatomy.md +203 -0
  60. package/departments/landing/skills/offer-create/references/offer-formats.md +240 -0
  61. package/departments/landing/skills/offer-create/references/scarcity-urgency.md +175 -0
  62. package/departments/landing/skills/offer-create/references/value-equation.md +134 -0
  63. package/departments/landing/skills/optimize-page/SKILL.md +185 -4
  64. package/departments/landing/skills/optimize-page/references/experiments.md +248 -0
  65. package/departments/landing/skills/optimize-page/references/form.md +422 -0
  66. package/departments/landing/skills/page-architect/SKILL.md +373 -5
  67. package/departments/landing/skills/page-architect/references/mermaid-templates.md +216 -0
  68. package/departments/landing/skills/page-architect/references/navigation-patterns.md +305 -0
  69. package/departments/landing/skills/page-architect/references/site-type-templates.md +293 -0
  70. package/departments/landing/skills/popup-design/SKILL.md +481 -0
  71. package/departments/landing/skills/signup-optimize/SKILL.md +385 -0
  72. package/departments/marketing/SKILL.md +22 -1
  73. package/departments/marketing/agents/content-marketer.yaml +1 -0
  74. package/departments/marketing/agents/growth-marketing/lifecycle-marketer.yaml +75 -0
  75. package/departments/marketing/agents/growth-marketing/pr-partnerships.yaml +74 -0
  76. package/departments/marketing/agents/growth-marketing/product-marketer.yaml +79 -0
  77. package/departments/marketing/agents/marketing-director.yaml +1 -0
  78. package/departments/marketing/skills/ab-test/SKILL.md +322 -3
  79. package/departments/marketing/skills/ab-test/references/sample-size-guide.md +263 -0
  80. package/departments/marketing/skills/ab-test/references/test-templates.md +277 -0
  81. package/departments/marketing/skills/ad-creative/SKILL.md +451 -0
  82. package/departments/marketing/skills/ad-creative/references/creative-review-page.md +106 -0
  83. package/departments/marketing/skills/ad-creative/references/creative-roadmap.md +118 -0
  84. package/departments/marketing/skills/ad-creative/references/generative-tools.md +637 -0
  85. package/departments/marketing/skills/ad-creative/references/hook-system.md +115 -0
  86. package/departments/marketing/skills/ad-creative/references/imessage-video-ads.md +201 -0
  87. package/departments/marketing/skills/ad-creative/references/motion-video-ads.md +126 -0
  88. package/departments/marketing/skills/ad-creative/references/platform-specs.md +213 -0
  89. package/departments/marketing/skills/ad-creative/references/static-ad-templates.md +200 -0
  90. package/departments/marketing/skills/ai-seo/SKILL.md +520 -0
  91. package/departments/marketing/skills/ai-seo/references/citations-vs-recommendations.md +85 -0
  92. package/departments/marketing/skills/ai-seo/references/content-patterns.md +287 -0
  93. package/departments/marketing/skills/ai-seo/references/content-types.md +71 -0
  94. package/departments/marketing/skills/ai-seo/references/okf.md +104 -0
  95. package/departments/marketing/skills/ai-seo/references/platform-ranking-factors.md +154 -0
  96. package/departments/marketing/skills/analytics-report/SKILL.md +310 -1
  97. package/departments/marketing/skills/analytics-report/references/event-library.md +260 -0
  98. package/departments/marketing/skills/analytics-report/references/ga4-implementation.md +300 -0
  99. package/departments/marketing/skills/analytics-report/references/gtm-implementation.md +390 -0
  100. package/departments/marketing/skills/aso/SKILL.md +336 -0
  101. package/departments/marketing/skills/aso/references/apple-specs.md +107 -0
  102. package/departments/marketing/skills/aso/references/benchmarks.md +129 -0
  103. package/departments/marketing/skills/aso/references/google-play-specs.md +131 -0
  104. package/departments/marketing/skills/aso/references/report-template.md +213 -0
  105. package/departments/marketing/skills/aso/references/scoring-criteria.md +213 -0
  106. package/departments/marketing/skills/co-marketing/SKILL.md +316 -0
  107. package/departments/marketing/skills/cold-email/SKILL.md +80 -0
  108. package/departments/marketing/skills/cold-email/references/benchmarks.md +83 -0
  109. package/departments/marketing/skills/cold-email/references/follow-up-sequences.md +81 -0
  110. package/departments/marketing/skills/cold-email/references/frameworks.md +90 -0
  111. package/departments/marketing/skills/cold-email/references/personalization.md +79 -0
  112. package/departments/marketing/skills/cold-email/references/subject-lines.md +53 -0
  113. package/departments/marketing/skills/competitor-analysis/SKILL.md +262 -5
  114. package/departments/marketing/skills/competitor-analysis/references/content-architecture.md +271 -0
  115. package/departments/marketing/skills/competitor-analysis/references/templates.md +223 -0
  116. package/departments/marketing/skills/competitor-profile/SKILL.md +447 -0
  117. package/departments/marketing/skills/competitor-profile/references/templates.md +167 -0
  118. package/departments/marketing/skills/competitor-profile/references/tool-reference.md +179 -0
  119. package/departments/marketing/skills/content-strategy/SKILL.md +398 -0
  120. package/departments/marketing/skills/content-strategy/references/headless-cms.md +194 -0
  121. package/departments/marketing/skills/council/SKILL.md +185 -0
  122. package/departments/marketing/skills/council/references/advisor-template.md +51 -0
  123. package/departments/marketing/skills/council/references/advisors/alex-hormozi.md +43 -0
  124. package/departments/marketing/skills/council/references/advisors/ann-handley.md +43 -0
  125. package/departments/marketing/skills/council/references/advisors/april-dunford.md +41 -0
  126. package/departments/marketing/skills/council/references/advisors/byron-sharp.md +43 -0
  127. package/departments/marketing/skills/council/references/advisors/claude-hopkins.md +42 -0
  128. package/departments/marketing/skills/council/references/advisors/david-ogilvy.md +42 -0
  129. package/departments/marketing/skills/council/references/advisors/eugene-schwartz.md +42 -0
  130. package/departments/marketing/skills/council/references/advisors/gary-halbert.md +43 -0
  131. package/departments/marketing/skills/council/references/advisors/gary-vaynerchuk.md +43 -0
  132. package/departments/marketing/skills/council/references/advisors/rory-sutherland.md +42 -0
  133. package/departments/marketing/skills/council/references/advisors/russell-brunson.md +43 -0
  134. package/departments/marketing/skills/council/references/advisors/seth-godin.md +43 -0
  135. package/departments/marketing/skills/customer-research/SKILL.md +318 -0
  136. package/departments/marketing/skills/customer-research/references/source-guides.md +401 -0
  137. package/departments/marketing/skills/directory-submit/SKILL.md +409 -0
  138. package/departments/marketing/skills/directory-submit/references/directory-list.md +477 -0
  139. package/departments/marketing/skills/directory-submit/references/positioning-variations.md +232 -0
  140. package/departments/marketing/skills/directory-submit/references/submission-tracker-template.csv +266 -0
  141. package/departments/marketing/skills/email-sequence/SKILL.md +309 -2
  142. package/departments/marketing/skills/email-sequence/references/copy-guidelines.md +113 -0
  143. package/departments/marketing/skills/email-sequence/references/email-types.md +515 -0
  144. package/departments/marketing/skills/email-sequence/references/sequence-templates.md +168 -0
  145. package/departments/marketing/skills/free-tools/SKILL.md +203 -0
  146. package/departments/marketing/skills/free-tools/references/tool-types.md +217 -0
  147. package/departments/marketing/skills/marketing-ideas/SKILL.md +191 -0
  148. package/departments/marketing/skills/marketing-ideas/references/ideas-by-category.md +366 -0
  149. package/departments/marketing/skills/marketing-loops/SKILL.md +136 -0
  150. package/departments/marketing/skills/marketing-loops/references/loop-catalog.md +687 -0
  151. package/departments/marketing/skills/marketing-loops/references/loop-guardrails.md +73 -0
  152. package/departments/marketing/skills/marketing-loops/references/loop-orchestration.md +69 -0
  153. package/departments/marketing/skills/marketing-loops/references/loop-state.md +67 -0
  154. package/departments/marketing/skills/marketing-loops/references/loop-template.md +79 -0
  155. package/departments/marketing/skills/marketing-plan/SKILL.md +302 -0
  156. package/departments/marketing/skills/marketing-plan/references/aarrr-framework.md +180 -0
  157. package/departments/marketing/skills/marketing-plan/references/budget-planning.md +168 -0
  158. package/departments/marketing/skills/marketing-plan/references/client-types.md +373 -0
  159. package/departments/marketing/skills/marketing-plan/references/current-state-rubric.md +255 -0
  160. package/departments/marketing/skills/marketing-plan/references/example-quietude.md +972 -0
  161. package/departments/marketing/skills/marketing-plan/references/funding-stage-unlocks.md +230 -0
  162. package/departments/marketing/skills/marketing-plan/references/growth-patterns.md +148 -0
  163. package/departments/marketing/skills/marketing-plan/references/idea-cross-reference.md +265 -0
  164. package/departments/marketing/skills/marketing-plan/references/measurement-framework.md +213 -0
  165. package/departments/marketing/skills/marketing-plan/references/methodology.md +363 -0
  166. package/departments/marketing/skills/marketing-plan/references/ops-stack-mapping.md +197 -0
  167. package/departments/marketing/skills/marketing-plan/references/plan-template.md +494 -0
  168. package/departments/marketing/skills/marketing-plan/references/team-and-agency-model.md +278 -0
  169. package/departments/marketing/skills/marketing-psychology/SKILL.md +479 -0
  170. package/departments/marketing/skills/paid-campaign/SKILL.md +452 -3
  171. package/departments/marketing/skills/paid-campaign/references/abm-playbook.md +93 -0
  172. package/departments/marketing/skills/paid-campaign/references/ad-copy-templates.md +207 -0
  173. package/departments/marketing/skills/paid-campaign/references/audience-targeting.md +243 -0
  174. package/departments/marketing/skills/paid-campaign/references/b2b-paid-playbook.md +115 -0
  175. package/departments/marketing/skills/paid-campaign/references/conversion-tracking.md +361 -0
  176. package/departments/marketing/skills/paid-campaign/references/google-search-playbook.md +120 -0
  177. package/departments/marketing/skills/paid-campaign/references/linkedin-b2b-playbook.md +107 -0
  178. package/departments/marketing/skills/paid-campaign/references/meta-decision-system.md +143 -0
  179. package/departments/marketing/skills/paid-campaign/references/platform-setup-checklists.md +277 -0
  180. package/departments/marketing/skills/paid-campaign/references/rsa-output-spec.md +88 -0
  181. package/departments/marketing/skills/product-marketing/SKILL.md +141 -0
  182. package/departments/marketing/skills/programmatic-seo/SKILL.md +74 -3
  183. package/departments/marketing/skills/programmatic-seo/references/playbooks.md +308 -0
  184. package/departments/marketing/skills/public-relations/SKILL.md +167 -0
  185. package/departments/marketing/skills/public-relations/references/journalist-pitching.md +368 -0
  186. package/departments/marketing/skills/public-relations/references/media-outlets.md +207 -0
  187. package/departments/marketing/skills/public-relations/references/newsjacking.md +218 -0
  188. package/departments/marketing/skills/public-relations/references/press-platforms.md +188 -0
  189. package/departments/marketing/skills/schema-markup/SKILL.md +203 -0
  190. package/departments/marketing/skills/schema-markup/references/schema-examples.md +398 -0
  191. package/departments/marketing/skills/seo-audit/SKILL.md +470 -1
  192. package/departments/marketing/skills/seo-audit/references/ai-writing-detection.md +200 -0
  193. package/departments/marketing/skills/seo-audit/references/international-seo.md +230 -0
  194. package/departments/marketing/skills/sms-campaign/SKILL.md +363 -0
  195. package/departments/marketing/skills/sms-campaign/references/compliance.md +202 -0
  196. package/departments/marketing/skills/sms-campaign/references/platforms.md +318 -0
  197. package/departments/marketing/skills/sms-campaign/references/sequence-templates.md +282 -0
  198. package/departments/marketing/skills/social-strategy/SKILL.md +414 -3
  199. package/departments/marketing/skills/social-strategy/references/carousel-frameworks.md +141 -0
  200. package/departments/marketing/skills/social-strategy/references/listening-sources-template.md +123 -0
  201. package/departments/marketing/skills/social-strategy/references/listening.md +283 -0
  202. package/departments/marketing/skills/social-strategy/references/platform-limits.md +110 -0
  203. package/departments/marketing/skills/social-strategy/references/platforms.md +170 -0
  204. package/departments/marketing/skills/social-strategy/references/post-templates.md +179 -0
  205. package/departments/marketing/skills/social-strategy/references/reverse-engineering.md +195 -0
  206. package/departments/marketing/skills/social-strategy/references/short-form-video.md +237 -0
  207. package/departments/marketing/squad.yaml +10 -1
  208. package/departments/marketing/tools/LICENSE +21 -0
  209. package/departments/marketing/tools/REGISTRY.md +590 -0
  210. package/departments/marketing/tools/clis/README.md +198 -0
  211. package/departments/marketing/tools/clis/activecampaign.js +435 -0
  212. package/departments/marketing/tools/clis/adobe-analytics.js +161 -0
  213. package/departments/marketing/tools/clis/ahrefs.js +192 -0
  214. package/departments/marketing/tools/clis/airops.js +163 -0
  215. package/departments/marketing/tools/clis/amplitude.js +182 -0
  216. package/departments/marketing/tools/clis/apollo.js +142 -0
  217. package/departments/marketing/tools/clis/beehiiv.js +245 -0
  218. package/departments/marketing/tools/clis/brevo.js +368 -0
  219. package/departments/marketing/tools/clis/buffer.js +260 -0
  220. package/departments/marketing/tools/clis/calendly.js +253 -0
  221. package/departments/marketing/tools/clis/clay.js +159 -0
  222. package/departments/marketing/tools/clis/clearbit.js +163 -0
  223. package/departments/marketing/tools/clis/close.js +232 -0
  224. package/departments/marketing/tools/clis/coupler.js +173 -0
  225. package/departments/marketing/tools/clis/crossbeam.js +193 -0
  226. package/departments/marketing/tools/clis/customer-io.js +205 -0
  227. package/departments/marketing/tools/clis/dataforseo.js +257 -0
  228. package/departments/marketing/tools/clis/demio.js +149 -0
  229. package/departments/marketing/tools/clis/dub.js +158 -0
  230. package/departments/marketing/tools/clis/exa.js +147 -0
  231. package/departments/marketing/tools/clis/g2.js +186 -0
  232. package/departments/marketing/tools/clis/ga4.js +194 -0
  233. package/departments/marketing/tools/clis/github-prospects.js +257 -0
  234. package/departments/marketing/tools/clis/google-ads.js +189 -0
  235. package/departments/marketing/tools/clis/google-search-console.js +166 -0
  236. package/departments/marketing/tools/clis/hotjar.js +167 -0
  237. package/departments/marketing/tools/clis/hunter.js +249 -0
  238. package/departments/marketing/tools/clis/instantly.js +270 -0
  239. package/departments/marketing/tools/clis/intercom.js +399 -0
  240. package/departments/marketing/tools/clis/keywords-everywhere.js +185 -0
  241. package/departments/marketing/tools/clis/kit.js +232 -0
  242. package/departments/marketing/tools/clis/klaviyo.js +348 -0
  243. package/departments/marketing/tools/clis/lemlist.js +221 -0
  244. package/departments/marketing/tools/clis/linkedin-ads.js +185 -0
  245. package/departments/marketing/tools/clis/livestorm.js +292 -0
  246. package/departments/marketing/tools/clis/mailchimp.js +220 -0
  247. package/departments/marketing/tools/clis/mention-me.js +161 -0
  248. package/departments/marketing/tools/clis/meta-ads.js +181 -0
  249. package/departments/marketing/tools/clis/mixpanel.js +248 -0
  250. package/departments/marketing/tools/clis/onesignal.js +241 -0
  251. package/departments/marketing/tools/clis/optimizely.js +233 -0
  252. package/departments/marketing/tools/clis/outreach.js +213 -0
  253. package/departments/marketing/tools/clis/paddle.js +385 -0
  254. package/departments/marketing/tools/clis/partnerstack.js +382 -0
  255. package/departments/marketing/tools/clis/pendo.js +221 -0
  256. package/departments/marketing/tools/clis/plausible.js +249 -0
  257. package/departments/marketing/tools/clis/postmark.js +375 -0
  258. package/departments/marketing/tools/clis/rankparse.js +196 -0
  259. package/departments/marketing/tools/clis/resend.js +370 -0
  260. package/departments/marketing/tools/clis/rewardful.js +160 -0
  261. package/departments/marketing/tools/clis/savvycal.js +223 -0
  262. package/departments/marketing/tools/clis/segment.js +192 -0
  263. package/departments/marketing/tools/clis/semrush.js +207 -0
  264. package/departments/marketing/tools/clis/sendgrid.js +211 -0
  265. package/departments/marketing/tools/clis/similarweb.js +214 -0
  266. package/departments/marketing/tools/clis/snov.js +237 -0
  267. package/departments/marketing/tools/clis/supermetrics.js +169 -0
  268. package/departments/marketing/tools/clis/tiktok-ads.js +190 -0
  269. package/departments/marketing/tools/clis/tolt.js +153 -0
  270. package/departments/marketing/tools/clis/trustpilot.js +276 -0
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  412. package/scripts/tools/evals_import.py +183 -0
@@ -0,0 +1,394 @@
1
+ # Plain English Alternatives
2
+
3
+ Replace complex or pompous words with plain English alternatives.
4
+
5
+ Source: Plain English Campaign A-Z of Alternative Words (2001), Australian Government Style Manual (2024), plainlanguage.gov
6
+
7
+ ---
8
+
9
+ ## Contents
10
+ - A
11
+ - B
12
+ - C
13
+ - D
14
+ - E
15
+ - F
16
+ - G-H
17
+ - I
18
+ - L-M
19
+ - N-O
20
+ - P
21
+ - R
22
+ - S
23
+ - T-U
24
+ - V-Z
25
+ - Phrases to Remove Entirely
26
+
27
+ ## A
28
+
29
+ | Complex | Plain Alternative |
30
+ |---------|-------------------|
31
+ | (an) absence of | no, none |
32
+ | abundance | enough, plenty, many |
33
+ | accede to | allow, agree to |
34
+ | accelerate | speed up |
35
+ | accommodate | meet, hold, house |
36
+ | accomplish | do, finish, complete |
37
+ | accordingly | so, therefore |
38
+ | acknowledge | thank you for, confirm |
39
+ | acquire | get, buy, obtain |
40
+ | additional | extra, more |
41
+ | adjacent | next to |
42
+ | advantageous | useful, helpful |
43
+ | advise | tell, say, inform |
44
+ | aforesaid | this, earlier |
45
+ | aggregate | total |
46
+ | alleviate | ease, reduce |
47
+ | allocate | give, share, assign |
48
+ | alternative | other, choice |
49
+ | ameliorate | improve |
50
+ | anticipate | expect |
51
+ | apparent | clear, obvious |
52
+ | appreciable | large, noticeable |
53
+ | appropriate | proper, right, suitable |
54
+ | approximately | about, roughly |
55
+ | ascertain | find out |
56
+ | assistance | help |
57
+ | at the present time | now |
58
+ | attempt | try |
59
+ | authorise | allow, let |
60
+
61
+ ---
62
+
63
+ ## B
64
+
65
+ | Complex | Plain Alternative |
66
+ |---------|-------------------|
67
+ | belated | late |
68
+ | beneficial | helpful, useful |
69
+ | bestow | give |
70
+ | by means of | by |
71
+
72
+ ---
73
+
74
+ ## C
75
+
76
+ | Complex | Plain Alternative |
77
+ |---------|-------------------|
78
+ | calculate | work out |
79
+ | cease | stop, end |
80
+ | circumvent | avoid, get around |
81
+ | clarification | explanation |
82
+ | commence | start, begin |
83
+ | communicate | tell, talk, write |
84
+ | competent | able |
85
+ | compile | collect, make |
86
+ | complete | fill in, finish |
87
+ | component | part |
88
+ | comprise | include, make up |
89
+ | (it is) compulsory | (you) must |
90
+ | conceal | hide |
91
+ | concerning | about |
92
+ | consequently | so |
93
+ | considerable | large, great, much |
94
+ | constitute | make up, form |
95
+ | consult | ask, talk to |
96
+ | consumption | use |
97
+ | currently | now |
98
+
99
+ ---
100
+
101
+ ## D
102
+
103
+ | Complex | Plain Alternative |
104
+ |---------|-------------------|
105
+ | deduct | take off |
106
+ | deem | treat as, consider |
107
+ | defer | delay, put off |
108
+ | deficiency | lack |
109
+ | delete | remove, cross out |
110
+ | demonstrate | show, prove |
111
+ | denote | show, mean |
112
+ | designate | name, appoint |
113
+ | despatch/dispatch | send |
114
+ | determine | decide, find out |
115
+ | detrimental | harmful |
116
+ | diminish | reduce, lessen |
117
+ | discontinue | stop |
118
+ | disseminate | spread, distribute |
119
+ | documentation | papers, documents |
120
+ | due to the fact that | because |
121
+ | duration | time, length |
122
+ | dwelling | home |
123
+
124
+ ---
125
+
126
+ ## E
127
+
128
+ | Complex | Plain Alternative |
129
+ |---------|-------------------|
130
+ | economical | cheap, good value |
131
+ | eligible | allowed, qualified |
132
+ | elucidate | explain |
133
+ | enable | allow |
134
+ | encounter | meet |
135
+ | endeavour | try |
136
+ | enquire | ask |
137
+ | ensure | make sure |
138
+ | entitlement | right |
139
+ | envisage | expect |
140
+ | equivalent | equal, the same |
141
+ | erroneous | wrong |
142
+ | establish | set up, show |
143
+ | evaluate | assess, test |
144
+ | excessive | too much |
145
+ | exclusively | only |
146
+ | exempt | free from |
147
+ | expedite | speed up |
148
+ | expenditure | spending |
149
+ | expire | run out |
150
+
151
+ ---
152
+
153
+ ## F
154
+
155
+ | Complex | Plain Alternative |
156
+ |---------|-------------------|
157
+ | fabricate | make |
158
+ | facilitate | help, make possible |
159
+ | finalise | finish, complete |
160
+ | following | after |
161
+ | for the purpose of | to, for |
162
+ | for the reason that | because |
163
+ | forthwith | now, at once |
164
+ | forward | send |
165
+ | frequently | often |
166
+ | furnish | give, provide |
167
+ | furthermore | also, and |
168
+
169
+ ---
170
+
171
+ ## G-H
172
+
173
+ | Complex | Plain Alternative |
174
+ |---------|-------------------|
175
+ | generate | produce, create |
176
+ | henceforth | from now on |
177
+ | hitherto | until now |
178
+
179
+ ---
180
+
181
+ ## I
182
+
183
+ | Complex | Plain Alternative |
184
+ |---------|-------------------|
185
+ | if and when | if, when |
186
+ | illustrate | show |
187
+ | immediately | at once, now |
188
+ | implement | carry out, do |
189
+ | imply | suggest |
190
+ | in accordance with | under, following |
191
+ | in addition to | and, also |
192
+ | in conjunction with | with |
193
+ | in excess of | more than |
194
+ | in lieu of | instead of |
195
+ | in order to | to |
196
+ | in receipt of | receive |
197
+ | in relation to | about |
198
+ | in respect of | about, for |
199
+ | in the event of | if |
200
+ | in the majority of instances | most, usually |
201
+ | in the near future | soon |
202
+ | in view of the fact that | because |
203
+ | inception | start |
204
+ | indicate | show, suggest |
205
+ | inform | tell |
206
+ | initiate | start, begin |
207
+ | insert | put in |
208
+ | instances | cases |
209
+ | irrespective of | despite |
210
+ | issue | give, send |
211
+
212
+ ---
213
+
214
+ ## L-M
215
+
216
+ | Complex | Plain Alternative |
217
+ |---------|-------------------|
218
+ | (a) large number of | many |
219
+ | liaise with | work with, talk to |
220
+ | locality | place, area |
221
+ | locate | find |
222
+ | magnitude | size |
223
+ | (it is) mandatory | (you) must |
224
+ | manner | way |
225
+ | modification | change |
226
+ | moreover | also, and |
227
+
228
+ ---
229
+
230
+ ## N-O
231
+
232
+ | Complex | Plain Alternative |
233
+ |---------|-------------------|
234
+ | negligible | small |
235
+ | nevertheless | but, however |
236
+ | notify | tell |
237
+ | notwithstanding | despite, even if |
238
+ | numerous | many |
239
+ | objective | aim, goal |
240
+ | (it is) obligatory | (you) must |
241
+ | obtain | get |
242
+ | occasioned by | caused by |
243
+ | on behalf of | for |
244
+ | on numerous occasions | often |
245
+ | on receipt of | when you get |
246
+ | on the grounds that | because |
247
+ | operate | work, run |
248
+ | optimum | best |
249
+ | option | choice |
250
+ | otherwise | or |
251
+ | outstanding | unpaid |
252
+ | owing to | because |
253
+
254
+ ---
255
+
256
+ ## P
257
+
258
+ | Complex | Plain Alternative |
259
+ |---------|-------------------|
260
+ | partially | partly |
261
+ | participate | take part |
262
+ | particulars | details |
263
+ | per annum | a year |
264
+ | perform | do |
265
+ | permit | let, allow |
266
+ | personnel | staff, people |
267
+ | peruse | read |
268
+ | possess | have, own |
269
+ | practically | almost |
270
+ | predominant | main |
271
+ | prescribe | set |
272
+ | preserve | keep |
273
+ | previous | earlier, before |
274
+ | principal | main |
275
+ | prior to | before |
276
+ | proceed | go ahead |
277
+ | procure | get |
278
+ | prohibit | ban, stop |
279
+ | promptly | quickly |
280
+ | provide | give |
281
+ | provided that | if |
282
+ | provisions | rules, terms |
283
+ | proximity | nearness |
284
+ | purchase | buy |
285
+ | pursuant to | under |
286
+
287
+ ---
288
+
289
+ ## R
290
+
291
+ | Complex | Plain Alternative |
292
+ |---------|-------------------|
293
+ | reconsider | think again |
294
+ | reduction | cut |
295
+ | referred to as | called |
296
+ | regarding | about |
297
+ | reimburse | repay |
298
+ | reiterate | repeat |
299
+ | relating to | about |
300
+ | remain | stay |
301
+ | remainder | rest |
302
+ | remuneration | pay |
303
+ | render | make, give |
304
+ | represent | stand for |
305
+ | request | ask |
306
+ | require | need |
307
+ | residence | home |
308
+ | retain | keep |
309
+ | revised | changed, new |
310
+
311
+ ---
312
+
313
+ ## S
314
+
315
+ | Complex | Plain Alternative |
316
+ |---------|-------------------|
317
+ | scrutinise | examine, check |
318
+ | select | choose |
319
+ | solely | only |
320
+ | specified | given, stated |
321
+ | state | say |
322
+ | statutory | legal, by law |
323
+ | subject to | depending on |
324
+ | submit | send, give |
325
+ | subsequent to | after |
326
+ | subsequently | later |
327
+ | substantial | large, much |
328
+ | sufficient | enough |
329
+ | supplement | add to |
330
+ | supplementary | extra |
331
+
332
+ ---
333
+
334
+ ## T-U
335
+
336
+ | Complex | Plain Alternative |
337
+ |---------|-------------------|
338
+ | terminate | end, stop |
339
+ | thereafter | then |
340
+ | thereby | by this |
341
+ | thus | so |
342
+ | to date | so far |
343
+ | transfer | move |
344
+ | transmit | send |
345
+ | ultimately | in the end |
346
+ | undertake | agree, do |
347
+ | uniform | same |
348
+ | utilise | use |
349
+
350
+ ---
351
+
352
+ ## V-Z
353
+
354
+ | Complex | Plain Alternative |
355
+ |---------|-------------------|
356
+ | variation | change |
357
+ | virtually | almost |
358
+ | visualise | imagine, see |
359
+ | ways and means | ways |
360
+ | whatsoever | any |
361
+ | with a view to | to |
362
+ | with effect from | from |
363
+ | with reference to | about |
364
+ | with regard to | about |
365
+ | with respect to | about |
366
+ | zone | area |
367
+
368
+ ---
369
+
370
+ ## Phrases to Remove Entirely
371
+
372
+ These phrases often add nothing. Delete them:
373
+
374
+ - a total of
375
+ - absolutely
376
+ - actually
377
+ - all things being equal
378
+ - as a matter of fact
379
+ - at the end of the day
380
+ - at this moment in time
381
+ - basically
382
+ - currently (when "now" or nothing works)
383
+ - I am of the opinion that (use: I think)
384
+ - in due course (use: soon, or say when)
385
+ - in the final analysis
386
+ - it should be understood
387
+ - last but not least
388
+ - obviously
389
+ - of course
390
+ - quite
391
+ - really
392
+ - the fact of the matter is
393
+ - to all intents and purposes
394
+ - very
@@ -0,0 +1,82 @@
1
+ # Anti-Slop em Português Europeu — arka-human-writing
2
+
3
+ Equivalentes pt-PT dos padrões de IA catalogados em
4
+ `structural-patterns.md` e `anti-slop-phrases.md` (esses ficheiros são
5
+ EN-only). Autoria ArkaOS. Aplica-se a todo o output em português; pt-PT,
6
+ nunca pt-BR (Rule 3 da skill).
7
+
8
+ ## Aberturas de limpar a garganta
9
+
10
+ Anunciar o conteúdo em vez de o dizer. Cortar e afirmar diretamente.
11
+
12
+ - "Vamos mergulhar em..."
13
+ - "É importante notar que..."
14
+ - "Neste artigo vamos ver..."
15
+ - "A verdade é que..."
16
+ - "Sejamos honestos:"
17
+ - "Aqui está o que precisas de saber"
18
+ - "O que é facto é que..."
19
+
20
+ ## Contraste binário
21
+
22
+ Drama fabricado por negação seguida de afirmação. Afirmar Y e cortar a negação.
23
+
24
+ - "Não é X, é Y." / "Não se trata de X, trata-se de Y."
25
+ - "A questão não é X. É Y."
26
+ - "O problema não é X. O problema é Y."
27
+ - "Não é só X, é também Y."
28
+
29
+ ## Falsa agência
30
+
31
+ Verbos humanos em sujeitos inanimados escondem quem age. Nomear a pessoa;
32
+ sem pessoa concreta, usar "tu"/"você" e pôr o leitor na cena.
33
+
34
+ - "a decisão nasce" → alguém decide
35
+ - "o projeto ganha vida" → a equipa lança o projeto
36
+ - "os dados dizem-nos" → alguém lê os dados e conclui
37
+ - "o mercado premeia" → os clientes pagam por
38
+ - "a cultura muda" → as pessoas mudam de comportamento
39
+
40
+ ## Advérbios em -mente empilhados
41
+
42
+ Cortar por defeito; um advérbio sobrevive só se apagá-lo mudar o
43
+ significado. Ofensores frequentes: "basicamente", "literalmente",
44
+ "genuinamente", "honestamente", "simplesmente", "efetivamente",
45
+ "fundamentalmente", "inevitavelmente", "verdadeiramente".
46
+
47
+ ## Travessão como conector
48
+
49
+ "O produto — que mudou o mercado — cresceu" é o tell número um. A Rule 1
50
+ da skill já proíbe travessões e hífenes como conectores de orações em
51
+ qualquer língua: usar vírgulas, dois pontos, ponto final ou conjunções.
52
+
53
+ ## Extremos preguiçosos
54
+
55
+ Autoridade falsa por generalização: "sempre", "nunca", "todos",
56
+ "ninguém", "qualquer pessoa". Substituir pela afirmação específica que se
57
+ consegue provar.
58
+
59
+ ## Declarativas vagas
60
+
61
+ Anunciam importância sem nomear a coisa. Cortar ou substituir pelo
62
+ específico.
63
+
64
+ - "As implicações são profundas."
65
+ - "O impacto é real."
66
+ - "Os desafios são estruturais."
67
+ - "Está tudo em jogo."
68
+
69
+ ## Jargão traduzido do inglês
70
+
71
+ Construções decalcadas do inglês empresarial que nenhum falante nativo
72
+ usa espontaneamente.
73
+
74
+ | Evitar | Usar |
75
+ |--------|------|
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+ | alavancar (resultados) | usar, tirar partido de |
77
+ | robusto (solução) | sólido, fiável |
78
+ | impulsionar (crescimento) | acelerar, fazer crescer |
79
+ | desbloquear o potencial | aproveitar |
80
+ | endereçar (um problema) | resolver, tratar de |
81
+ | navegar (a incerteza) | lidar com, gerir |
82
+ | num mundo em constante mudança | (cortar; dizer o específico) |
@@ -0,0 +1,21 @@
1
+ MIT License
2
+
3
+ Copyright (c) 2025 Hardik Pandya
4
+
5
+ Permission is hereby granted, free of charge, to any person obtaining a copy
6
+ of this software and associated documentation files (the "Software"), to deal
7
+ in the Software without restriction, including without limitation the rights
8
+ to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
9
+ copies of the Software, and to permit persons to whom the Software is
10
+ furnished to do so, subject to the following conditions:
11
+
12
+ The above copyright notice and this permission notice shall be included in all
13
+ copies or substantial portions of the Software.
14
+
15
+ THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
16
+ IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
17
+ FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
18
+ AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
19
+ LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
20
+ OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
21
+ SOFTWARE.
@@ -0,0 +1,151 @@
1
+ <!-- Derived from stop-slop by Hardik Pandya — https://github.com/hardikpandya/stop-slop -->
2
+ <!-- MIT — Copyright (c) 2025 Hardik Pandya. See docs/THIRD-PARTY-NOTICES.md. -->
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+
4
+ # Structural Patterns to Avoid — arka-human-writing
5
+
6
+ Formulaic sentence and paragraph structures are stronger AI tells than any
7
+ single banned word: they survive synonym swaps. Rule 8 of the skill bans
8
+ them; this file is the catalogue.
9
+
10
+ ## Binary Contrasts
11
+
12
+ These create false drama. State the point directly.
13
+
14
+ | Pattern | Problem |
15
+ |---------|---------|
16
+ | "Not because X. Because Y." / "Not because X, but because Y." | Telegraphed reversal |
17
+ | "[X] isn't the problem. [Y] is." | Formulaic reframe |
18
+ | "The answer isn't X. It's Y." | Predictable pivot |
19
+ | "It feels like X. It's actually Y." | Setup/reveal cliche |
20
+ | "The question isn't X. It's Y." | Rhetorical misdirection |
21
+ | "Not X. But Y." / "not X, it's Y" / "isn't X, it's Y" | Mechanical contrast |
22
+ | "It's not this. It's that." | Same formula, different words |
23
+ | "stops being X and starts being Y" | False transformation arc |
24
+ | "doesn't mean X, but actually Y" | Negation-then-assertion crutch |
25
+ | "is about X but not Y" | False distinction |
26
+ | "not just X but also Y" | Additive hedge |
27
+
28
+ **Instead:** State Y directly. "The problem is Y." "Y matters here." Drop the negation entirely.
29
+
30
+ ## Negative Listing
31
+
32
+ Listing what something is *not* before revealing what it *is*. A rhetorical striptease.
33
+
34
+ | Pattern | Problem |
35
+ |---------|---------|
36
+ | "Not a X... Not a Y... A Z." | Dramatic buildup through negation |
37
+ | "It wasn't X. It wasn't Y. It was Z." | Same structure, past tense |
38
+
39
+ **Instead:** State Z. The reader doesn't need the runway.
40
+
41
+ ## Dramatic Fragmentation
42
+
43
+ Sentence fragments for emphasis read as manufactured profundity.
44
+
45
+ | Pattern | Problem |
46
+ |---------|---------|
47
+ | "[Noun]. That's it. That's the [thing]." | Performative simplicity |
48
+ | "X. And Y. And Z." | Staccato drama |
49
+ | "This unlocks something. [Word]." | Artificial revelation |
50
+
51
+ **Instead:** Complete sentences. Trust content over presentation.
52
+
53
+ ## Rhetorical Setups
54
+
55
+ These announce insight rather than deliver it.
56
+
57
+ | Pattern | Problem |
58
+ |---------|---------|
59
+ | "What if [reframe]?" | Socratic posturing |
60
+ | "Here's what I mean:" | Redundant preview |
61
+ | "Think about it:" | Condescending prompt |
62
+ | "And that's okay." | Unnecessary permission |
63
+
64
+ **Instead:** Make the point. Let readers draw conclusions.
65
+
66
+ ## Formulaic Constructions
67
+
68
+ | Pattern | Problem |
69
+ |---------|---------|
70
+ | "By the time X, I was Y." | Narrative template |
71
+ | "X that isn't Y" | Indirect. Say "X is broken" |
72
+
73
+ ## False Agency
74
+
75
+ Giving inanimate things human verbs. Complaints don't "become" fixes. Bets
76
+ don't "live or die." Decisions don't "emerge." A person does something to
77
+ make those things happen. AI loves this because it avoids naming the actor.
78
+
79
+ | Pattern | Problem |
80
+ |---------|---------|
81
+ | "a complaint becomes a fix" | The complaint did nothing. Someone fixed it. |
82
+ | "a bet lives or dies in days" | Bets don't have lifespans. Someone kills the project or ships it. |
83
+ | "the decision emerges" | Decisions don't emerge. Someone decides. |
84
+ | "the culture shifts" | Cultures don't shift on their own. People change behavior. |
85
+ | "the conversation moves toward" | Conversations don't move. Someone steers. |
86
+ | "the data tells us" | Data sits there. Someone reads it and draws a conclusion. |
87
+ | "the market rewards" | Markets don't reward. Buyers pay for things. |
88
+
89
+ **Instead:** Name the human. "The team fixed it that week" beats "the complaint becomes a fix." If no specific person fits, use "you" to put the reader in the seat.
90
+
91
+ ## Narrator-from-a-Distance
92
+
93
+ Floating above the scene instead of putting the reader in it.
94
+
95
+ | Pattern | Problem |
96
+ |---------|---------|
97
+ | "Nobody designed this." | Disembodied observation |
98
+ | "This happens because..." | Lecturer voice |
99
+ | "This is why..." | Same |
100
+ | "People tend to..." | Armchair sociologist |
101
+
102
+ **Instead:** Put the reader in the room. "You don't sit down one day and decide to..." beats "Nobody designed this."
103
+
104
+ ## Passive Voice
105
+
106
+ Rule 7 of the skill (Active Voice by Default) governs this. The recurring
107
+ offenders, kept here because they pair with False Agency: "X was created",
108
+ "It is believed that", "Mistakes were made", "The decision was reached".
109
+ Find the actor and put them at the front of the sentence.
110
+
111
+ ## Sentence Starters to Avoid
112
+
113
+ | Pattern | Fix |
114
+ |---------|-----|
115
+ | Sentences starting with What, When, Where, Which, Who, Why, How | Restructure. Lead with the subject or the verb. |
116
+ | Paragraphs starting with "So" | Start with content |
117
+ | Sentences starting with "Look," | Remove |
118
+
119
+ Wh- openers become a crutch. "What makes this hard is..." becomes "The constraint is..." or better, name the specific constraint.
120
+
121
+ ## Rhythm Patterns
122
+
123
+ | Pattern | Fix |
124
+ |---------|-----|
125
+ | Three-item lists by reflex | Default to two items or one; a third must earn its place. Deliberate triads in copywriting frameworks stay legitimate. |
126
+ | Questions answered immediately | Let questions breathe or cut them |
127
+ | Every paragraph ends punchily | Vary endings |
128
+ | Dashes as connectors | Already banned by Rule 1 of the skill; no em-dashes at all |
129
+ | Staccato fragmentation | Don't stack short punchy sentences |
130
+ | "Not always. Not perfectly." | Hedging disguised as reassurance |
131
+
132
+ ## Word Patterns
133
+
134
+ | Pattern | Problem |
135
+ |---------|---------|
136
+ | Lazy extremes (every, always, never, everyone, everybody, nobody) | False authority. Use specifics instead of sweeping claims. |
137
+ | Adverb pile-up | Empty emphasis. Cut adverbs by default; one survives only if deleting it changes the meaning. Full list: `anti-slop-phrases.md`. |
138
+
139
+ ## Before/After
140
+
141
+ **Throat-clearing + binary contrast:**
142
+ > Before: "Here's the thing: building products is hard. Not because the technology is complex. Because people are complex. Let that sink in."
143
+ > After: "Building products is hard. Technology is manageable. People aren't."
144
+
145
+ **Dramatic fragmentation:**
146
+ > Before: "Speed. Quality. Cost. You can only pick two. That's it. That's the tradeoff."
147
+ > After: "Speed, quality, cost: pick two."
148
+
149
+ **Rhetorical setup:**
150
+ > Before: "What if I told you that the best teams don't optimize for productivity? Here's what I mean: they optimize for learning. Think about it."
151
+ > After: "The best teams optimize for learning, not productivity."
@@ -47,4 +47,4 @@ You are Mariana, Content Marketing Specialist of the marketing squad (Tier 2). W
47
47
 
48
48
  ## Grounding
49
49
 
50
- Recommendations cite the framework behind them — yours: Content Pillar-Cluster, STEPPS (Berger), Schwartz 5 Awareness Levels, Content Operating System, Editorial Calendar. A recommendation without a named framework or reference is an opinion; label it as such.
50
+ Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, Content Pillar-Cluster, STEPPS (Berger), Schwartz 5 Awareness Levels, Content Operating System, Editorial Calendar. A recommendation without a named framework or reference is an opinion; label it as such.
@@ -47,4 +47,4 @@ You are Rafael, Content Strategist of the content squad (Tier 1). What drives yo
47
47
 
48
48
  ## Grounding
49
49
 
50
- Recommendations cite the framework behind them — yours: STEPPS (Berger), Hook Architecture, Content OS (GaryVee model), Platform Algorithms (YouTube/TikTok/IG/LinkedIn), Content-to-Revenue Pipeline, AI Content Workflow. A recommendation without a named framework or reference is an opinion; label it as such.
50
+ Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, STEPPS (Berger), Hook Architecture, Content OS (GaryVee model), Platform Algorithms (YouTube/TikTok/IG/LinkedIn), Content-to-Revenue Pipeline, AI Content Workflow. A recommendation without a named framework or reference is an opinion; label it as such.
@@ -33,12 +33,25 @@ the changed files. Your duties:
33
33
  "robust", "comprehensive", "streamline", "unlock", "tapestry",
34
34
  "dive deep", "navigate", "realm of", "cutting-edge",
35
35
  "in today's fast-paced", "underscore"
36
+ - structural-slop sweep (catalogue:
37
+ `arka/skills/human-writing/references/structural-patterns.md`): flag
38
+ binary contrasts ("not X, it's Y"), negative listing, dramatic
39
+ fragmentation, rhetorical setups, false agency (inanimate nouns with
40
+ human verbs), narrator-from-a-distance, Wh-word sentence openers,
41
+ throat-clearing openers, vague declaratives, metronomic rhythm
36
42
  3. Evidence floor: if the report `overall` is "fail", your verdict is
37
43
  REJECTED even if the copy is perfect — you never approve over failing
38
44
  evidence.
39
45
 
40
46
  ## Verdict Format
41
47
 
48
+ Score the changed prose with the Slop Score rubric
49
+ (`arka/skills/human-writing/SKILL.md`, Self-Editing section): Directness,
50
+ Rhythm, Trust, Authenticity, Density, 1-10 each. Report "slop-score: X/50"
51
+ in `notes`. Below 35/50 on COPY-scope changed prose (landing pages,
52
+ campaigns, posts, client deliverables) it is a blocker; on
53
+ DOCUMENTATION-scope prose it is advisory.
54
+
42
55
  Return a `QGVerdict` JSON object (schema: `QG_VERDICT_JSON_SCHEMA` in
43
56
  `core.governance.qg_verdict`): `verdict`, `evidence_report` summary,
44
57
  `blockers` [{check, detail, file, verdict}] with exact location and