@mytechtoday/augment-extensions 0.4.0 → 0.7.0

package/augment-extensions/domain-rules/marketing-standards/seo-sales-marketing/rules/seo-optimization.md

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+# SEO Optimization Standards
+
+## Overview
+
+Best practices for search engine optimization including keyword research, on-page SEO, technical SEO, and Core Web Vitals to improve organic search visibility and rankings.
+
+---
+
+## Keyword Research
+
+### Keyword Discovery
+
+**Tools**:
+- Google Keyword Planner
+- Ahrefs Keywords Explorer
+- SEMrush Keyword Magic Tool
+- AnswerThePublic
+- Google Search Console (existing rankings)
+
+**Keyword Types**:
+- **Head terms**: High volume, high competition (e.g., "marketing")
+- **Body keywords**: Medium volume, medium competition (e.g., "content marketing strategy")
+- **Long-tail keywords**: Low volume, low competition, high intent (e.g., "how to create content marketing strategy for B2B SaaS")
+
+### Keyword Selection Criteria
+
+**DO**:
+- Target keywords with search volume > 100/month
+- Prioritize keywords with commercial or transactional intent
+- Consider keyword difficulty vs. domain authority
+- Focus on topics relevant to your audience
+- Target question-based keywords for featured snippets
+
+**DON'T**:
+- Chase high-volume keywords beyond your domain authority
+- Ignore search intent (informational vs. transactional)
+- Keyword stuff or over-optimize
+- Target keywords unrelated to your business
+
+### Keyword Mapping
+
+- **Homepage**: Brand name + primary service/product
+- **Service/Product Pages**: Specific offerings + modifiers
+- **Blog Posts**: Long-tail informational keywords
+- **Landing Pages**: Commercial intent keywords
+
+---
+
+## On-Page SEO
+
+### Title Tags
+
+**Format**: `Primary Keyword | Secondary Keyword | Brand Name`
+
+**Rules**:
+- Length: 50-60 characters (512 pixels max)
+- Include primary keyword near the beginning
+- Make it compelling and click-worthy
+- Unique for every page
+- Match search intent
+
+**Examples**:
+```html
+<!-- Good -->
+<title>Content Marketing Strategy Guide 2024 | Marketing Agency</title>
+
+<!-- Bad -->
+<title>Home | Marketing Agency</title> ❌ (Generic, no keywords)
+<title>Best Content Marketing Strategy Guide for B2B SaaS Companies in 2024</title> ❌ (Too long)
+```
+
+### Meta Descriptions
+
+**Rules**:
+- Length: 150-160 characters
+- Include primary keyword naturally
+- Compelling call-to-action
+- Unique for every page
+- Accurately describe page content
+
+**Examples**:
+```html
+<!-- Good -->
+<meta name="description" content="Learn proven content marketing strategies to drive traffic and conversions. Includes templates, examples, and step-by-step guides.">
+
+<!-- Bad -->
+<meta name="description" content="Marketing tips."> ❌ (Too short, vague)
+```
+
+### Header Tags (H1-H6)
+
+**H1 (Page Title)**:
+- One H1 per page
+- Include primary keyword
+- 20-70 characters
+- Compelling and descriptive
+
+**H2 (Main Sections)**:
+- Multiple H2s allowed
+- Include secondary keywords
+- Descriptive of section content
+
+**H3-H6 (Subsections)**:
+- Hierarchical structure
+- Support content organization
+- Improve readability
+
+**Example Structure**:
+```html
+<h1>Complete Guide to Content Marketing Strategy</h1>
+
+<h2>What is Content Marketing?</h2>
+<h3>Definition and Core Principles</h3>
+<h3>Benefits of Content Marketing</h3>
+
+<h2>How to Create a Content Marketing Strategy</h2>
+<h3>Step 1: Define Your Audience</h3>
+<h3>Step 2: Set Goals and KPIs</h3>
+<h3>Step 3: Conduct Keyword Research</h3>
+```
+
+### URL Structure
+
+**Best Practices**:
+- Use hyphens (not underscores) to separate words
+- Include primary keyword
+- Keep URLs short (3-5 words ideal)
+- Use lowercase letters
+- Avoid special characters, dates, stop words
+
+**Examples**:
+```
+<!-- Good -->
+https://example.com/content-marketing-strategy
+https://example.com/blog/seo-best-practices
+
+<!-- Bad -->
+https://example.com/page?id=12345 ❌ (Dynamic, no keywords)
+https://example.com/2024/01/15/the-ultimate-guide-to-content-marketing-strategy-for-beginners ❌ (Too long, includes date)
+```
+
+### Internal Linking
+
+**DO**:
+- Link to related content within your site
+- Use descriptive anchor text (not "click here")
+- Link from high-authority pages to new content
+- Create topic clusters (pillar page + supporting content)
+- Ensure all pages are within 3 clicks from homepage
+
+**DON'T**:
+- Over-optimize anchor text (vary it naturally)
+- Create orphan pages (pages with no internal links)
+- Use exact-match anchor text excessively
+
+### Image Optimization
+
+**File Names**:
+- Use descriptive, keyword-rich names
+- Separate words with hyphens
+- Example: `content-marketing-strategy-diagram.jpg`
+
+**Alt Text**:
+- Describe image content accurately
+- Include keywords naturally
+- Keep under 125 characters
+- Example: `<img src="diagram.jpg" alt="Content marketing strategy flowchart showing 5 key steps">`
+
+**Technical**:
+- Compress images (use WebP format)
+- Specify width and height attributes
+- Use responsive images (`srcset`)
+- Lazy load below-the-fold images
+
+---
+
+## Technical SEO
+
+### Site Speed and Core Web Vitals
+
+**Core Web Vitals**:
+- **LCP (Largest Contentful Paint)**: < 2.5 seconds
+- **FID (First Input Delay)**: < 100 milliseconds
+- **CLS (Cumulative Layout Shift)**: < 0.1
+
+**Optimization Techniques**:
+- Minify CSS, JavaScript, HTML
+- Enable compression (Gzip, Brotli)
+- Leverage browser caching
+- Use CDN (Content Delivery Network)
+- Optimize images and videos
+- Reduce server response time
+- Eliminate render-blocking resources
+
+### Mobile Optimization
+
+**Requirements**:
+- Responsive design (mobile-first)
+- Touch-friendly buttons (min 48x48 pixels)
+- Readable text without zooming (16px min)
+- No horizontal scrolling
+- Fast mobile page speed
+
+**Testing**:
+- Google Mobile-Friendly Test
+- PageSpeed Insights (mobile score)
+- Chrome DevTools mobile emulation
+
+### XML Sitemap
+
+**Best Practices**:
+- Submit to Google Search Console
+- Include all important pages
+- Exclude noindex pages
+- Update automatically
+- Split large sitemaps (> 50,000 URLs)
+
+**Example**:
+```xml
+<?xml version="1.0" encoding="UTF-8"?>
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
+  <url>
+    <loc>https://example.com/</loc>
+    <lastmod>2024-01-15</lastmod>
+    <priority>1.0</priority>
+  </url>
+  <url>
+    <loc>https://example.com/content-marketing-strategy</loc>
+    <lastmod>2024-01-10</lastmod>
+    <priority>0.8</priority>
+  </url>
+</urlset>
+```
+
+### Robots.txt
+
+**Purpose**: Control crawler access to site sections
+
+**Example**:
+```
+User-agent: *
+Disallow: /admin/
+Disallow: /private/
+Allow: /
+
+Sitemap: https://example.com/sitemap.xml
+```
+
+### Canonical Tags
+
+**Purpose**: Prevent duplicate content issues
+
+**Usage**:
+```html
+<link rel="canonical" href="https://example.com/content-marketing-strategy">
+```
+
+**When to Use**:
+- Pagination (point to main page or use rel="next/prev")
+- URL parameters (e.g., tracking codes)
+- Similar content on multiple URLs
+- HTTP vs HTTPS versions
+
+---
+
+## Schema Markup (Structured Data)
+
+### Common Schema Types
+
+**Article Schema**:
+```json
+{
+  "@context": "https://schema.org",
+  "@type": "Article",
+  "headline": "Complete Guide to Content Marketing Strategy",
+  "author": {
+    "@type": "Person",
+    "name": "John Doe"
+  },
+  "datePublished": "2024-01-15",
+  "image": "https://example.com/image.jpg",
+  "publisher": {
+    "@type": "Organization",
+    "name": "Marketing Agency",
+    "logo": {
+      "@type": "ImageObject",
+      "url": "https://example.com/logo.png"
+    }
+  }
+}
+```
+
+**FAQ Schema**:
+```json
+{
+  "@context": "https://schema.org",
+  "@type": "FAQPage",
+  "mainEntity": [{
+    "@type": "Question",
+    "name": "What is content marketing?",
+    "acceptedAnswer": {
+      "@type": "Answer",
+      "text": "Content marketing is a strategic approach..."
+    }
+  }]
+}
+```
+
+**Breadcrumb Schema**:
+```json
+{
+  "@context": "https://schema.org",
+  "@type": "BreadcrumbList",
+  "itemListElement": [{
+    "@type": "ListItem",
+    "position": 1,
+    "name": "Home",
+    "item": "https://example.com"
+  }, {
+    "@type": "ListItem",
+    "position": 2,
+    "name": "Blog",
+    "item": "https://example.com/blog"
+  }]
+}
+```
+
+### Testing Schema
+
+- **Google Rich Results Test**: https://search.google.com/test/rich-results
+- **Schema Markup Validator**: https://validator.schema.org/
+
+---
+
+## Content Optimization
+
+### Keyword Density and Placement
+
+**Target Keyword Density**: 1-2% (natural usage)
+
+**Keyword Placement**:
+- Title tag (H1)
+- First 100 words of content
+- At least one H2 subheading
+- Image alt text
+- URL slug
+- Meta description
+
+**LSI Keywords** (Latent Semantic Indexing):
+- Include related terms and synonyms
+- Use topic modeling tools (Clearscope, MarketMuse)
+- Answer related questions
+
+### Content Length
+
+**Recommended Length by Content Type**:
+- Homepage: 500-1,000 words
+- Service/Product Pages: 1,000-1,500 words
+- Blog Posts: 1,500-2,500 words
+- Pillar Pages: 3,000-5,000 words
+
+**Note**: Quality > Quantity. Don't add fluff to hit word count.
+
+### Readability
+
+**Best Practices**:
+- Short paragraphs (2-3 sentences)
+- Short sentences (15-20 words average)
+- Bullet points and numbered lists
+- Transition words (however, therefore, additionally)
+- Active voice over passive voice
+- Simple language (avoid jargon)
+
+**Tools**:
+- Hemingway Editor (readability score)
+- Grammarly (grammar and clarity)
+- Yoast SEO (WordPress plugin)
+
+---
+
+## Link Building
+
+### Backlink Quality Factors
+
+**High-Quality Backlinks**:
+- From authoritative domains (high DA/DR)
+- Relevant to your industry/niche
+- Contextual (within content, not footer/sidebar)
+- Dofollow (passes link equity)
+- From diverse domains
+
+**Low-Quality Backlinks** (Avoid):
+- Spammy directories
+- Link farms
+- Paid links (violates Google guidelines)
+- Irrelevant sites
+- Over-optimized anchor text
+
+### Link Building Strategies
+
+**White-Hat Techniques**:
+- Create linkable assets (original research, infographics, tools)
+- Guest posting on authoritative blogs
+- Broken link building (find broken links, offer replacement)
+- Digital PR and media outreach
+- Resource page link building
+- Competitor backlink analysis
+
+**Outreach Template**:
+```
+Subject: Quick question about [Topic]
+
+Hi [Name],
+
+I came across your article on [Topic] and loved [specific detail].
+
+I recently published a comprehensive guide on [Related Topic] that your readers might find valuable: [URL]
+
+Would you consider linking to it from your article?
+
+Thanks for your time!
+[Your Name]
+```
+
+---
+
+## Best Practices
+
+### DO
+
+✅ Focus on user intent and experience
+✅ Create high-quality, original content
+✅ Optimize for mobile-first indexing
+✅ Improve Core Web Vitals
+✅ Build high-quality backlinks
+✅ Use schema markup
+✅ Monitor Google Search Console
+✅ Update content regularly
+
+### DON'T
+
+❌ Keyword stuff or over-optimize
+❌ Buy links or participate in link schemes
+❌ Duplicate content across pages
+❌ Use black-hat SEO tactics
+❌ Ignore technical SEO issues
+❌ Neglect mobile optimization
+❌ Create thin, low-value content
+❌ Ignore Core Web Vitals
+
+---
+
+## Tools and Resources
+
+### SEO Tools
+
+- **Keyword Research**: Ahrefs, SEMrush, Moz, Google Keyword Planner
+- **Technical SEO**: Screaming Frog, Sitebulb, DeepCrawl
+- **Analytics**: Google Analytics, Google Search Console
+- **Page Speed**: PageSpeed Insights, GTmetrix, WebPageTest
+- **Schema**: Google Rich Results Test, Schema Markup Generator
+
+### Learning Resources
+
+- **Google Search Central**: Official SEO documentation
+- **Moz Blog**: SEO best practices and guides
+- **Ahrefs Blog**: SEO tutorials and case studies
+- **Search Engine Journal**: Industry news and trends
+
+