tapps-agents 3.5.40__py3-none-any.whl → 3.6.0__py3-none-any.whl

tapps_agents/experts/knowledge/user-experience/user-journeys.md

@@ -1,296 +1,296 @@
-# User Journey Mapping
-
-## Overview
-
-User journey mapping is a visualization of the process a person goes through to accomplish a goal. It helps understand user experiences, identify pain points, and find opportunities for improvement.
-
-## Journey Map Components
-
-### User Persona
-- Representative user
-- Demographics
-- Goals
-- Needs
-- Context
-
-### Stages/Phases
-- Awareness
-- Consideration
-- Purchase
-- Onboarding
-- Usage
-- Support
-
-### Touchpoints
-- Website
-- Mobile app
-- Email
-- Phone
-- In-person
-- Social media
-
-### Actions
-- What user does
-- Steps taken
-- Tasks performed
-- Interactions
-- Decisions made
-
-### Emotions
-- Feelings at each stage
-- Emotional highs
-- Emotional lows
-- Frustrations
-- Delights
-
-### Pain Points
-- Problems encountered
-- Friction points
-- Barriers
-- Confusion
-- Failures
-
-### Opportunities
-- Improvement areas
-- Enhancement opportunities
-- Innovation points
-- Service gaps
-- Value additions
-
-## Creating Journey Maps
-
-### Step 1: Define Scope
-- User persona
-- Goal or scenario
-- Timeframe
-- Touchpoints
-- Success criteria
-
-### Step 2: Research
-- User interviews
-- Surveys
-- Analytics
-- Observation
-- Support data
-
-### Step 3: Map Stages
-- Identify phases
-- Define stages
-- Sequence steps
-- Timeline
-- Transitions
-
-### Step 4: Document Touchpoints
-- All interactions
-- Channels
-- Devices
-- Locations
-- Context
-
-### Step 5: Capture Actions
-- User actions
-- Steps taken
-- Decisions
-- Interactions
-- Behaviors
-
-### Step 6: Identify Emotions
-- Emotional state
-- Highs and lows
-- Frustrations
-- Delights
-- Sentiment
-
-### Step 7: Find Pain Points
-- Problems
-- Friction
-- Barriers
-- Failures
-- Issues
-
-### Step 8: Identify Opportunities
-- Improvements
-- Enhancements
-- Innovations
-- Gaps
-- Solutions
-
-## Journey Map Types
-
-### Current State
-- Existing experience
-- As-is journey
-- Current pain points
-- Baseline understanding
-- Problem identification
-
-### Future State
-- Ideal experience
-- To-be journey
-- Vision
-- Goals
-- Target experience
-
-### Day in the Life
-- Complete user day
-- All interactions
-- Full context
-- Comprehensive view
-- Holistic understanding
-
-### Service Blueprint
-- Detailed process
-- Frontstage and backstage
-- Support processes
-- Infrastructure
-- Service delivery
-
-## Journey Map Formats
-
-### Linear Journey
-- Sequential steps
-- Timeline
-- Flow diagram
-- Step-by-step
-- Clear progression
-
-### Circular Journey
-- Continuous cycle
-- Recurring patterns
-- Ongoing relationship
-- Lifecycle view
-- Circular flow
-
-### Matrix Format
-- Stages vs. dimensions
-- Multiple perspectives
-- Comprehensive view
-- Detailed analysis
-- Structured format
-
-## Using Journey Maps
-
-### Design Decisions
-- Inform design
-- Prioritize features
-- Identify improvements
-- Guide development
-- User-centered decisions
-
-### Communication
-- Share with team
-- Align stakeholders
-- Build empathy
-- Tell user story
-- Create awareness
-
-### Problem Solving
-- Identify issues
-- Root cause analysis
-- Solution development
-- Prioritize fixes
-- Measure impact
-
-### Innovation
-- Find opportunities
-- New features
-- Service improvements
-- Innovation points
-- Value creation
-
-## Best Practices
-
-### 1. User-Centered
-- Based on real users
-- User research
-- Actual behavior
-- Real scenarios
-- Authentic journeys
-
-### 2. Comprehensive
-- All touchpoints
-- Complete journey
-- Full context
-- End-to-end view
-- Holistic perspective
-
-### 3. Visual
-- Easy to understand
-- Clear visualization
-- Engaging format
-- Shareable
-- Memorable
-
-### 4. Actionable
-- Specific insights
-- Clear opportunities
-- Prioritized actions
-- Measurable outcomes
-- Implementation ready
-
-### 5. Collaborative
-- Team involvement
-- Stakeholder input
-- Cross-functional
-- Shared understanding
-- Alignment
-
-## Common Mistakes
-
-### 1. Assumptions
-- Not based on research
-- Internal perspective
-- Guessing user behavior
-- No validation
-- Inaccurate maps
-
-### 2. Too Generic
-- Not specific enough
-- Lacks detail
-- Missing context
-- Unclear insights
-- Not actionable
-
-### 3. Single Perspective
-- Only one viewpoint
-- Missing dimensions
-- Incomplete picture
-- Limited insights
-- Narrow focus
-
-### 4. No Follow-Up
-- Created but not used
-- No action taken
-- Forgotten
-- No updates
-- Wasted effort
-
-## Tools and Templates
-
-### Tools
-- Miro
-- Figma
-- Lucidchart
-- Smaply
-- UXPressia
-
-### Templates
-- Linear journey
-- Circular journey
-- Matrix format
-- Service blueprint
-- Custom formats
-
-## Best Practices Summary
-
-1. **Research-Based**: Use real user data
-2. **Comprehensive**: Cover all touchpoints
-3. **Visual**: Clear visualization
-4. **Actionable**: Specific insights
-5. **Collaborative**: Team involvement
-6. **User-Centered**: Focus on users
-7. **Iterative**: Update regularly
-8. **Measurable**: Track improvements
-9. **Shared**: Communicate widely
-10. **Used**: Act on insights
-
+# User Journey Mapping
+
+## Overview
+
+User journey mapping is a visualization of the process a person goes through to accomplish a goal. It helps understand user experiences, identify pain points, and find opportunities for improvement.
+
+## Journey Map Components
+
+### User Persona
+- Representative user
+- Demographics
+- Goals
+- Needs
+- Context
+
+### Stages/Phases
+- Awareness
+- Consideration
+- Purchase
+- Onboarding
+- Usage
+- Support
+
+### Touchpoints
+- Website
+- Mobile app
+- Email
+- Phone
+- In-person
+- Social media
+
+### Actions
+- What user does
+- Steps taken
+- Tasks performed
+- Interactions
+- Decisions made
+
+### Emotions
+- Feelings at each stage
+- Emotional highs
+- Emotional lows
+- Frustrations
+- Delights
+
+### Pain Points
+- Problems encountered
+- Friction points
+- Barriers
+- Confusion
+- Failures
+
+### Opportunities
+- Improvement areas
+- Enhancement opportunities
+- Innovation points
+- Service gaps
+- Value additions
+
+## Creating Journey Maps
+
+### Step 1: Define Scope
+- User persona
+- Goal or scenario
+- Timeframe
+- Touchpoints
+- Success criteria
+
+### Step 2: Research
+- User interviews
+- Surveys
+- Analytics
+- Observation
+- Support data
+
+### Step 3: Map Stages
+- Identify phases
+- Define stages
+- Sequence steps
+- Timeline
+- Transitions
+
+### Step 4: Document Touchpoints
+- All interactions
+- Channels
+- Devices
+- Locations
+- Context
+
+### Step 5: Capture Actions
+- User actions
+- Steps taken
+- Decisions
+- Interactions
+- Behaviors
+
+### Step 6: Identify Emotions
+- Emotional state
+- Highs and lows
+- Frustrations
+- Delights
+- Sentiment
+
+### Step 7: Find Pain Points
+- Problems
+- Friction
+- Barriers
+- Failures
+- Issues
+
+### Step 8: Identify Opportunities
+- Improvements
+- Enhancements
+- Innovations
+- Gaps
+- Solutions
+
+## Journey Map Types
+
+### Current State
+- Existing experience
+- As-is journey
+- Current pain points
+- Baseline understanding
+- Problem identification
+
+### Future State
+- Ideal experience
+- To-be journey
+- Vision
+- Goals
+- Target experience
+
+### Day in the Life
+- Complete user day
+- All interactions
+- Full context
+- Comprehensive view
+- Holistic understanding
+
+### Service Blueprint
+- Detailed process
+- Frontstage and backstage
+- Support processes
+- Infrastructure
+- Service delivery
+
+## Journey Map Formats
+
+### Linear Journey
+- Sequential steps
+- Timeline
+- Flow diagram
+- Step-by-step
+- Clear progression
+
+### Circular Journey
+- Continuous cycle
+- Recurring patterns
+- Ongoing relationship
+- Lifecycle view
+- Circular flow
+
+### Matrix Format
+- Stages vs. dimensions
+- Multiple perspectives
+- Comprehensive view
+- Detailed analysis
+- Structured format
+
+## Using Journey Maps
+
+### Design Decisions
+- Inform design
+- Prioritize features
+- Identify improvements
+- Guide development
+- User-centered decisions
+
+### Communication
+- Share with team
+- Align stakeholders
+- Build empathy
+- Tell user story
+- Create awareness
+
+### Problem Solving
+- Identify issues
+- Root cause analysis
+- Solution development
+- Prioritize fixes
+- Measure impact
+
+### Innovation
+- Find opportunities
+- New features
+- Service improvements
+- Innovation points
+- Value creation
+
+## Best Practices
+
+### 1. User-Centered
+- Based on real users
+- User research
+- Actual behavior
+- Real scenarios
+- Authentic journeys
+
+### 2. Comprehensive
+- All touchpoints
+- Complete journey
+- Full context
+- End-to-end view
+- Holistic perspective
+
+### 3. Visual
+- Easy to understand
+- Clear visualization
+- Engaging format
+- Shareable
+- Memorable
+
+### 4. Actionable
+- Specific insights
+- Clear opportunities
+- Prioritized actions
+- Measurable outcomes
+- Implementation ready
+
+### 5. Collaborative
+- Team involvement
+- Stakeholder input
+- Cross-functional
+- Shared understanding
+- Alignment
+
+## Common Mistakes
+
+### 1. Assumptions
+- Not based on research
+- Internal perspective
+- Guessing user behavior
+- No validation
+- Inaccurate maps
+
+### 2. Too Generic
+- Not specific enough
+- Lacks detail
+- Missing context
+- Unclear insights
+- Not actionable
+
+### 3. Single Perspective
+- Only one viewpoint
+- Missing dimensions
+- Incomplete picture
+- Limited insights
+- Narrow focus
+
+### 4. No Follow-Up
+- Created but not used
+- No action taken
+- Forgotten
+- No updates
+- Wasted effort
+
+## Tools and Templates
+
+### Tools
+- Miro
+- Figma
+- Lucidchart
+- Smaply
+- UXPressia
+
+### Templates
+- Linear journey
+- Circular journey
+- Matrix format
+- Service blueprint
+- Custom formats
+
+## Best Practices Summary
+
+1. **Research-Based**: Use real user data
+2. **Comprehensive**: Cover all touchpoints
+3. **Visual**: Clear visualization
+4. **Actionable**: Specific insights
+5. **Collaborative**: Team involvement
+6. **User-Centered**: Focus on users
+7. **Iterative**: Update regularly
+8. **Measurable**: Track improvements
+9. **Shared**: Communicate widely
+10. **Used**: Act on insights
+