wizz-method 2.1.1 → 2.3.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (212) hide show
  1. package/README.md +62 -62
  2. package/SECURITY.md +15 -16
  3. package/THIRD-PARTY-NOTICES.md +49 -49
  4. package/package.json +1 -1
  5. package/src/bmm-skills/1-analysis/wizz-agent-analyst/customize.toml +1 -1
  6. package/src/bmm-skills/2-plan-workflows/wizz-agent-pm/customize.toml +1 -1
  7. package/src/bmm-skills/2-plan-workflows/wizz-agent-ux-designer/customize.toml +1 -1
  8. package/src/bmm-skills/3-solutioning/wizz-agent-architect/customize.toml +1 -1
  9. package/src/bmm-skills/4-implementation/wizz-agent-dev/customize.toml +1 -1
  10. package/src/bmm-skills/4-implementation/wizz-code-review/SKILL.md +2 -2
  11. package/src/bmm-skills/4-implementation/wizz-code-review/customize.toml +102 -8
  12. package/src/bmm-skills/4-implementation/wizz-code-review/references/review-economy.md +75 -0
  13. package/src/bmm-skills/4-implementation/wizz-code-review/steps/step-01-gather-context.md +29 -15
  14. package/src/bmm-skills/4-implementation/wizz-code-review/steps/step-02-review.md +13 -10
  15. package/src/bmm-skills/4-implementation/wizz-code-review/steps/step-03-triage.md +11 -5
  16. package/src/bmm-skills/4-implementation/wizz-code-review/steps/step-04-present.md +4 -0
  17. package/src/bmm-skills/4-implementation/wizz-quick-dev/customize.toml +103 -7
  18. package/src/bmm-skills/4-implementation/wizz-quick-dev/references/review-economy.md +75 -0
  19. package/src/bmm-skills/4-implementation/wizz-quick-dev/step-04-review.md +43 -18
  20. package/src/bmm-skills/4-implementation/wizz-quick-dev/step-05-present.md +4 -0
  21. package/src/bmm-skills/4-implementation/wizz-quick-dev/step-oneshot.md +2 -2
  22. package/src/core-skills/_shared/handoff-protocol.md +72 -71
  23. package/src/core-skills/wizz-review-adversarial-general/SKILL.md +1 -1
  24. package/src/modules/lowticket/skills/wizz-lowticket-funil/references/copy-das-paginas.md +39 -39
  25. package/src/modules/lowticket/skills/wizz-lowticket-funil/references/mapa-do-funil.md +23 -23
  26. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/CATALOGO.md +72 -72
  27. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/01-principios.md +10 -10
  28. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/02-diagnostico-funil.md +50 -50
  29. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/03-campanha-bidcap.md +68 -68
  30. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04-criativos.md +44 -44
  31. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04a-criativos-ia.md +77 -77
  32. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04b-criativos-formatos.md +121 -121
  33. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/05-oferta.md +35 -35
  34. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06-pagina-vendas.md +122 -122
  35. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06a-instagram.md +93 -93
  36. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06b-player-vsl.md +57 -57
  37. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07-funil-upsell.md +83 -83
  38. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07a-copy-humanizacao.md +61 -61
  39. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/08-pesquisa-publico.md +11 -11
  40. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/09-especialista-coproducao.md +26 -26
  41. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/10-levantar-caixa.md +29 -29
  42. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/11-checklist-roi.md +22 -22
  43. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12-mineracao-ofertas.md +80 -80
  44. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12a-mineracao-veredito.md +72 -72
  45. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12b-fabrica-de-ofertas.md +63 -63
  46. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12c-anatomia-low-ticket.md +71 -71
  47. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/13-benchmarks-vsl.md +6 -6
  48. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/14-vocabulario.md +53 -51
  49. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/15-como-estender.md +26 -26
  50. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/17-rastreamento.md +76 -76
  51. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/18-copy-desejo-oferta.md +149 -149
  52. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/INDEX.md +45 -45
  53. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/guardrails.md +45 -45
  54. package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/pontos-em-aberto.md +64 -66
  55. package/src/modules/lowticket/skills/wizz-lowticket-minerador/references/rubrica.md +63 -63
  56. package/src/modules/lowticket/skills/wizz-lowticket-pagina/references/metas-e-medicao.md +23 -23
  57. package/src/modules/lowticket/skills/wizz-lowticket-pagina/references/padroes-de-codigo.md +50 -50
  58. package/src/modules/lowticket/skills/wizz-lowticket-trafego/references/formato-do-diagnostico.md +9 -9
  59. package/src/modules/lowticket/skills/wizz-lowticket-trafego/references/reguas.md +42 -42
  60. package/src/modules/wizz/README.md +27 -27
  61. package/src/modules/wizz/_shared/cerebro.md +37 -37
  62. package/src/modules/wizz/_shared/communication-rules.md +15 -15
  63. package/src/modules/wizz/_shared/despacho-barato.md +6 -6
  64. package/src/modules/wizz/_shared/encerramento.md +23 -23
  65. package/src/modules/wizz/_shared/model-ladder.md +29 -28
  66. package/src/modules/wizz/_shared/planning-gate.md +30 -30
  67. package/src/modules/wizz/_shared/token-economy.md +28 -28
  68. package/src/modules/wizz/_shared/video-pipeline.md +42 -42
  69. package/src/modules/wizz/agents/wizz-ads/SKILL.md +16 -16
  70. package/src/modules/wizz/agents/wizz-ads/customize.toml +21 -21
  71. package/src/modules/wizz/agents/wizz-copy/SKILL.md +18 -18
  72. package/src/modules/wizz/agents/wizz-copy/customize.toml +24 -24
  73. package/src/modules/wizz/agents/wizz-designer/SKILL.md +24 -24
  74. package/src/modules/wizz/agents/wizz-designer/customize.toml +29 -29
  75. package/src/modules/wizz/agents/wizz-growth/SKILL.md +20 -20
  76. package/src/modules/wizz/agents/wizz-growth/customize.toml +34 -34
  77. package/src/modules/wizz/agents/wizz-maestro/SKILL.md +63 -63
  78. package/src/modules/wizz/agents/wizz-maestro/customize.toml +38 -38
  79. package/src/modules/wizz/agents/wizz-memoria/SKILL.md +19 -19
  80. package/src/modules/wizz/agents/wizz-memoria/customize.toml +24 -24
  81. package/src/modules/wizz/agents/wizz-qa/SKILL.md +22 -22
  82. package/src/modules/wizz/agents/wizz-qa/customize.toml +29 -29
  83. package/src/modules/wizz/agents/wizz-seo/SKILL.md +19 -19
  84. package/src/modules/wizz/agents/wizz-seo/customize.toml +27 -27
  85. package/src/modules/wizz/agents/wizz-social/SKILL.md +53 -53
  86. package/src/modules/wizz/agents/wizz-social/customize.toml +37 -37
  87. package/src/modules/wizz/agents/wizz-social/knowledge/analise-imagem-referencia.md +20 -20
  88. package/src/modules/wizz/agents/wizz-social/knowledge/biblioteca-prompts-imagem.md +71 -71
  89. package/src/modules/wizz/agents/wizz-social/knowledge/blueprint-roteiro-viral.md +196 -196
  90. package/src/modules/wizz/agents/wizz-social/knowledge/legenda-instagram.md +32 -32
  91. package/src/modules/wizz/agents/wizz-social/knowledge/prompts-imagem-video.md +48 -48
  92. package/src/modules/wizz/module.yaml +28 -28
  93. package/src/modules/wizz/overrides/wizz-agent-analyst.toml +17 -17
  94. package/src/modules/wizz/overrides/wizz-agent-architect.toml +21 -21
  95. package/src/modules/wizz/overrides/wizz-agent-dev.toml +20 -20
  96. package/src/modules/wizz/overrides/wizz-agent-pm.toml +11 -11
  97. package/src/modules/wizz/overrides/wizz-agent-tech-writer.toml +14 -14
  98. package/src/modules/wizz/overrides/wizz-agent-ux-designer.toml +14 -14
  99. package/src/modules/wizz/subagents/codex/wizz-exec-haiku.toml +17 -17
  100. package/src/modules/wizz/subagents/codex/wizz-exec-opus.toml +19 -19
  101. package/src/modules/wizz/subagents/codex/wizz-exec-review.toml +18 -17
  102. package/src/modules/wizz/subagents/codex/wizz-exec-sonnet.toml +18 -18
  103. package/src/modules/wizz/subagents/gemini/wizz-exec-haiku.md +17 -17
  104. package/src/modules/wizz/subagents/gemini/wizz-exec-opus.md +19 -19
  105. package/src/modules/wizz/subagents/gemini/wizz-exec-review.md +18 -17
  106. package/src/modules/wizz/subagents/gemini/wizz-exec-sonnet.md +18 -18
  107. package/src/modules/wizz/subagents/opencode/wizz-exec-haiku.md +17 -17
  108. package/src/modules/wizz/subagents/opencode/wizz-exec-opus.md +19 -19
  109. package/src/modules/wizz/subagents/opencode/wizz-exec-review.md +18 -17
  110. package/src/modules/wizz/subagents/opencode/wizz-exec-sonnet.md +18 -18
  111. package/src/modules/wizz/subagents/spec.yaml +84 -82
  112. package/src/modules/wizz/subagents/wizz-exec-haiku.md +17 -17
  113. package/src/modules/wizz/subagents/wizz-exec-opus.md +19 -19
  114. package/src/modules/wizz/subagents/wizz-exec-review.md +18 -17
  115. package/src/modules/wizz/subagents/wizz-exec-sonnet.md +18 -18
  116. package/src/skills-lib/cerebro/SKILL.md +61 -61
  117. package/src/skills-lib/cerebro/references/comandos-pesquisa-e-memoria.md +46 -46
  118. package/src/skills-lib/cerebro/references/comandos-rotina-e-captura.md +65 -65
  119. package/src/skills-lib/cerebro/references/comandos-sessao.md +74 -74
  120. package/src/skills-lib/ctc-align/SKILL.md +37 -37
  121. package/src/skills-lib/find-skills/SKILL.md +19 -19
  122. package/src/skills-lib/pesquisa-de-publico-do-piva/README.md +33 -33
  123. package/src/skills-lib/pesquisa-de-publico-do-piva/SKILL.md +42 -42
  124. package/src/skills-lib/pesquisa-de-publico-do-piva/prompts.md +20 -20
  125. package/src/skills-lib/references/premium-agency-rules.md +63 -63
  126. package/src/skills-lib/security-audit-pentest/SKILL.md +31 -31
  127. package/src/skills-lib/security-audit-pentest/references/stage-1-validacao-entrada.md +37 -37
  128. package/src/skills-lib/security-audit-pentest/references/stage-2-autorizacao.md +61 -61
  129. package/src/skills-lib/security-audit-pentest/references/stage-3-abuso-volume.md +37 -37
  130. package/src/skills-lib/security-audit-pentest/references/stage-4-vazamento-resposta.md +52 -52
  131. package/src/skills-lib/site-launch-kit/SKILL.md +42 -42
  132. package/src/skills-lib/site-launch-kit/references/01-cta-principal.md +20 -20
  133. package/src/skills-lib/site-launch-kit/references/02-barra-fixa-mobile.md +24 -24
  134. package/src/skills-lib/site-launch-kit/references/03-tempo-de-resposta.md +21 -21
  135. package/src/skills-lib/site-launch-kit/references/04-prova-social.md +22 -22
  136. package/src/skills-lib/site-launch-kit/references/05-faq-decisao.md +28 -28
  137. package/src/skills-lib/site-launch-kit/references/06-imagens-reais.md +27 -27
  138. package/src/skills-lib/site-launch-kit/references/07-endereco-como-chegar.md +25 -25
  139. package/src/skills-lib/site-launch-kit/references/08-titles.md +30 -30
  140. package/src/skills-lib/site-launch-kit/references/09-open-graph.md +23 -23
  141. package/src/skills-lib/site-launch-kit/references/10-breadcrumbs.md +23 -23
  142. package/src/skills-lib/site-launch-kit/references/11-alt-text.md +28 -28
  143. package/src/skills-lib/site-launch-kit/references/12-schema-local.md +22 -22
  144. package/src/skills-lib/site-launch-kit/references/13-robots-sitemap.md +26 -26
  145. package/src/skills-lib/site-launch-kit/references/14-privacidade-termos.md +27 -27
  146. package/src/skills-lib/site-launch-kit/references/15-medicao.md +23 -23
  147. package/src/skills-lib/wizz-ai-product-design/SKILL.md +70 -70
  148. package/src/skills-lib/wizz-auth-and-secrets/SKILL.md +78 -78
  149. package/src/skills-lib/wizz-caching-and-queues/SKILL.md +40 -40
  150. package/src/skills-lib/wizz-cloud-and-infra/SKILL.md +22 -22
  151. package/src/skills-lib/wizz-database-and-deps/SKILL.md +52 -52
  152. package/src/skills-lib/wizz-database-scaling/SKILL.md +31 -31
  153. package/src/skills-lib/wizz-desktop-security/SKILL.md +49 -49
  154. package/src/skills-lib/wizz-implementation-planner/SKILL.md +56 -56
  155. package/src/skills-lib/wizz-implementation-planner/references/folder-structure-and-dependencies.md +14 -14
  156. package/src/skills-lib/wizz-implementation-planner/references/implementation-phases.md +15 -15
  157. package/src/skills-lib/wizz-implementation-planner/references/implementation-types.md +9 -9
  158. package/src/skills-lib/wizz-implementation-planner/references/motion-path-implementation.md +19 -19
  159. package/src/skills-lib/wizz-implementation-planner/references/performance-plan.md +27 -27
  160. package/src/skills-lib/wizz-infrastructure/SKILL.md +21 -21
  161. package/src/skills-lib/wizz-inicio-de-projeto/SKILL.md +63 -63
  162. package/src/skills-lib/wizz-inicio-de-projeto/references/implementacao-api-forms.md +27 -27
  163. package/src/skills-lib/wizz-inicio-de-projeto/references/padroes-arquiteturais-e-pastas.md +31 -31
  164. package/src/skills-lib/wizz-inicio-de-projeto/references/seguranca-e-regras-codigo.md +21 -21
  165. package/src/skills-lib/wizz-launch-readiness/SKILL.md +61 -61
  166. package/src/skills-lib/wizz-launch-readiness/references/01-tecnico-build.md +16 -16
  167. package/src/skills-lib/wizz-launch-readiness/references/02-seguranca.md +16 -16
  168. package/src/skills-lib/wizz-launch-readiness/references/03-seo-descoberta.md +16 -16
  169. package/src/skills-lib/wizz-launch-readiness/references/04-analytics-medicao.md +15 -15
  170. package/src/skills-lib/wizz-launch-readiness/references/05-conteudo-prova-social.md +15 -15
  171. package/src/skills-lib/wizz-launch-readiness/references/06-legal-lgpd.md +15 -15
  172. package/src/skills-lib/wizz-launch-readiness/references/07-infra-deploy-rollback.md +16 -16
  173. package/src/skills-lib/wizz-launch-readiness/references/08-fusao-priorizacao.md +19 -19
  174. package/src/skills-lib/wizz-launch-readiness/references/09-persistencia-project-context.md +26 -26
  175. package/src/skills-lib/wizz-motion-3d-director/SKILL.md +70 -70
  176. package/src/skills-lib/wizz-motion-3d-director/references/image-to-video-workflow.md +34 -35
  177. package/src/skills-lib/wizz-motion-3d-director/references/motion-paths.md +70 -70
  178. package/src/skills-lib/wizz-motion-3d-director/references/performance-and-handoff.md +17 -17
  179. package/src/skills-lib/wizz-offer-forge/README.md +9 -9
  180. package/src/skills-lib/wizz-offer-forge/SKILL.md +64 -64
  181. package/src/skills-lib/wizz-offer-forge/references/empilhamento-valor.md +17 -17
  182. package/src/skills-lib/wizz-offer-forge/references/garantia-reversa.md +16 -16
  183. package/src/skills-lib/wizz-offer-forge/references/mecanismo-unico.md +19 -19
  184. package/src/skills-lib/wizz-offer-forge/references/ponte-trafego.md +17 -17
  185. package/src/skills-lib/wizz-premium-landing-ui-researcher/SKILL.md +36 -36
  186. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/audit-protocol.md +81 -82
  187. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/component-sources.md +105 -105
  188. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/core-goal.md +39 -39
  189. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/dashboard-and-portfolio-modes.md +49 -50
  190. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/handoffs.md +33 -34
  191. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/landing-page-strategy.md +141 -142
  192. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/mandatory-process.md +24 -24
  193. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/output-format-and-quality.md +73 -73
  194. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/prompt-templates.md +4 -4
  195. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/site-levels.md +282 -283
  196. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/source-first-protocol.md +39 -39
  197. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/source-links.md +8 -8
  198. package/src/skills-lib/wizz-premium-landing-ui-researcher/references/stack-and-visual-direction.md +63 -64
  199. package/src/skills-lib/wizz-router/SKILL.md +38 -38
  200. package/src/skills-lib/wizz-router/references/auditoria-360.md +12 -12
  201. package/src/skills-lib/wizz-router/references/routing-table-flat.md +80 -80
  202. package/src/skills-lib/wizz-tracking-audit/SKILL.md +48 -48
  203. package/src/skills-lib/wizz-tracking-audit/references/modo-diagnostico.md +43 -43
  204. package/src/skills-lib/wizz-tracking-audit/references/modo-implantacao.md +59 -59
  205. package/src/skills-lib/wizz-tracking-audit/references/utm-e-atribuicao.md +35 -35
  206. package/src/skills-lib/wizz-web-security/SKILL.md +35 -35
  207. package/src/skills-lib/wizz-web-security/references/checklist-deploy.md +50 -50
  208. package/src/skills-lib/wizz-web-security/references/headers-rate-limit-cors.md +33 -33
  209. package/src/skills-lib/wizz-web-security/references/owasp-top5-detalhado.md +36 -36
  210. package/tools/hooks/session-rules.js +14 -11
  211. package/tools/installer/core/resolved-customizations.js +58 -10
  212. package/tools/installer/core/resolved-schema.js +116 -18
@@ -1,121 +1,121 @@
1
- # Motion Paths — os quatro caminhos em detalhe
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+ # Motion Paths — the four paths in detail
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2
 
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- Carregar depois de decidir qual dos quatro paths (3D real, image-to-video, hybrid motion, motion 2D premium) melhor se encaixa — este arquivo detalha quando usar cada um, stack recomendada, exemplos e quando evitar.
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+ Load after deciding which of the four paths (real 3D, image-to-video, hybrid motion, premium 2D motion) fits best — this file details when to use each one, the recommended stack, examples, and when to avoid it.
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4
 
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5
  ## Motion Paths
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6
 
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- ### 1. 3D real no navegador
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+ ### 1. Real 3D in the browser
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8
 
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- Usar quando precisa de **interação real**.
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+ Use when you need **real interaction**.
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10
 
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- **Usar se:**
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+ **Use if:**
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- - o objeto precisa reagir ao mouse;
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- - a câmera precisa mudar com scroll;
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- - há partículas interativas;
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- - há shader em tempo real;
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- - há configurador 3D;
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- - há produto 3D manipulável;
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- - há cena que responde ao usuário;
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- - o 3D é parte funcional da experiência;
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- - o hero object precisa existir como WebGL real.
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+ - the object needs to react to the mouse;
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+ - the camera needs to change with scroll;
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+ - there are interactive particles;
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+ - there's a real-time shader;
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+ - there's a 3D configurator;
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+ - there's a manipulable 3D product;
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+ - there's a scene that responds to the user;
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+ - 3D is a functional part of the experience;
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+ - the hero object needs to exist as real WebGL.
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22
 
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- **Stack recomendada:**
23
+ **Recommended stack:**
24
24
 
25
25
  - React Three Fiber;
26
26
  - Three.js;
27
27
  - Drei;
28
28
  - GLSL / shaders;
29
- - Framer Motion ou Motion para integração com scroll;
30
- - GSAP (ScrollTrigger) quando o scroll orquestra a cena — 100% gratuito desde a v3.13, todos os plugins incluídos.
29
+ - Framer Motion or Motion for scroll integration;
30
+ - GSAP (ScrollTrigger) when scroll orchestrates the scene — 100% free since v3.13, all plugins included.
31
31
 
32
- **Exemplos:** objeto 3D que segue o cursor; esfera de partículas mouse-reactive; câmera que avança no scroll; wireframe terrain em tempo real; produto 3D configurável; background WebGL interativo.
32
+ **Examples:** a 3D object that follows the cursor; a mouse-reactive particle sphere; a camera that advances on scroll; real-time wireframe terrain; a configurable 3D product; an interactive WebGL background.
33
33
 
34
- **Evitar se:**
34
+ **Avoid if:**
35
35
 
36
- - o visual pode ser pré-renderizado;
37
- - a interação é só decorativa;
38
- - o público usa muito mobile;
39
- - performance é prioridade máxima;
40
- - o efeito pode ser resolvido com vídeo;
41
- - o prazo é curto.
36
+ - the visual can be pre-rendered;
37
+ - the interaction is purely decorative;
38
+ - the audience is heavily mobile;
39
+ - performance is the top priority;
40
+ - the effect can be solved with video;
41
+ - the deadline is short.
42
42
 
43
43
  ---
44
44
 
45
- ### 2. Image-to-video / vídeo cinematográfico
45
+ ### 2. Image-to-video / cinematic video
46
46
 
47
- Usar quando o objetivo é **visual premium cinematográfico sem precisar de interação real**.
47
+ Use when the goal is a **premium cinematic visual without needing real interaction**.
48
48
 
49
- Este caminho costuma ser **melhor que Three.js** para sites high-end, porque entrega visual caro, leve e controlado.
49
+ This path is often **better than Three.js** for high-end sites, because it delivers an expensive, lightweight, controlled visual.
50
50
 
51
- **Usar se:**
51
+ **Use if:**
52
52
 
53
- - o hero precisa parecer caro;
54
- - o visual pode ser pré-renderizado;
55
- - a cena não precisa reagir ao usuário;
56
- - mobile performance importa;
57
- - a marca precisa de impacto visual;
58
- - o asset pode ser um vídeo em loop;
59
- - o usuário tem logo, imagem, símbolo ou mockup;
60
- - ou o usuário não tem nada, mas a skill pode criar um objeto signature abstrato.
53
+ - the hero needs to look expensive;
54
+ - the visual can be pre-rendered;
55
+ - the scene doesn't need to react to the user;
56
+ - mobile performance matters;
57
+ - the brand needs visual impact;
58
+ - the asset can be a looping video;
59
+ - the user has a logo, image, symbol, or mockup;
60
+ - or the user has nothing, but the skill can create an abstract signature object.
61
61
 
62
- **Fluxo:**
62
+ **Flow:**
63
63
 
64
- 1. Definir conceito do hero.
65
- 2. Criar imagem base.
66
- 3. Transformar imagem em vídeo.
67
- 4. Exportar WebM/MP4/poster.
68
- 5. Implementar no site com overlay de copy e CTA.
64
+ 1. Define the hero concept.
65
+ 2. Create the base image.
66
+ 3. Turn the image into a video.
67
+ 4. Export WebM/MP4/poster.
68
+ 5. Implement it on the site with copy and CTA overlay.
69
69
 
70
- **Melhor para:** site de agência; marca pessoal premium; site de autoridade; portfolio cinematográfico; AI product; luxury SaaS; high-ticket service; manifesto visual.
70
+ **Best for:** an agency site; a premium personal brand; an authority site; a cinematic portfolio; an AI product; a luxury SaaS; a high-ticket service; a visual manifesto.
71
71
 
72
72
  ---
73
73
 
74
74
  ### 3. Hybrid motion
75
75
 
76
- Usar quando o melhor resultado mistura **vídeo/image-to-video com UI animada**.
76
+ Use when the best result mixes **video/image-to-video with animated UI**.
77
77
 
78
- **Usar quando:**
78
+ **Use when:**
79
79
 
80
- - o hero pode ser vídeo;
81
- - a interface precisa de microinterações;
82
- - o site precisa parecer vivo;
83
- - 3D real seria pesado demais;
84
- - o usuário quer "uau" mas não precisa de interação 3D real.
80
+ - the hero can be a video;
81
+ - the interface needs microinteractions;
82
+ - the site needs to feel alive;
83
+ - real 3D would be too heavy;
84
+ - the user wants "wow" but doesn't need real 3D interaction.
85
85
 
86
- **Combinar:**
86
+ **Combine:**
87
87
 
88
- - vídeo hero ou image-to-video;
88
+ - video hero or image-to-video;
89
89
  - Framer Motion;
90
90
  - React Bits;
91
- - microinterações;
91
+ - microinteractions;
92
92
  - scroll effects;
93
93
  - text reveal;
94
- - cards com hover 3D leve;
95
- - shader sutil opcional;
96
- - poster mobile.
94
+ - cards with light 3D hover;
95
+ - optional subtle shader;
96
+ - mobile poster.
97
97
 
98
- **Melhor para:** Signature 3D Experience; agência premium; landing de alto valor; portfolio; hero cinematográfico; sites onde performance é importante.
98
+ **Best for:** Signature 3D Experience; a premium agency; a high-value landing page; a portfolio; a cinematic hero; sites where performance matters.
99
99
 
100
- **Regra:** para a maioria dos sites high-end, **Hybrid motion é o caminho recomendado** — a menos que exista motivo claro para 3D real.
100
+ **Rule:** for most high-end sites, **hybrid motion is the recommended path** — unless there's a clear reason for real 3D.
101
101
 
102
102
  ---
103
103
 
104
- ### 4. Motion 2D premium
104
+ ### 4. Premium 2D motion
105
105
 
106
- Usar quando 3D é exagero ou não aumenta conversão.
106
+ Use when 3D is overkill or doesn't increase conversion.
107
107
 
108
- **Inclui:** text reveal; parallax; masked typography; image reveal; hover cards; SVG motion; scroll storytelling; magnetic buttons; animated mockups; cinematic section transitions; gradient background animado; background noise; reveal por seção; staggered animations.
108
+ **Includes:** text reveal; parallax; masked typography; image reveal; hover cards; SVG motion; scroll storytelling; magnetic buttons; animated mockups; cinematic section transitions; animated gradient background; background noise; per-section reveal; staggered animations.
109
109
 
110
- **Stack recomendada:** Framer Motion/Motion para UI React declarativa; GSAP + ScrollTrigger/SplitText para scroll storytelling, pinning e text reveal avançado (gratuito desde a v3.13); anime.js v4 para stagger, SVG motion e microinterações imperativas leves (~10kb core, MIT).
110
+ **Recommended stack:** Framer Motion/Motion for declarative React UI; GSAP + ScrollTrigger/SplitText for scroll storytelling, pinning, and advanced text reveal (free since v3.13); anime.js v4 for stagger, SVG motion, and lightweight imperative microinteractions (~10kb core, MIT).
111
111
 
112
- **Usar quando:**
112
+ **Use when:**
113
113
 
114
- - o projeto é Advanced Site;
115
- - o público não precisa de 3D;
116
- - performance é prioridade;
117
- - a estética pede sofisticação discreta;
118
- - o 3D pareceria gratuito;
119
- - a marca precisa parecer premium, não tech demo.
114
+ - the project is an Advanced Site;
115
+ - the audience doesn't need 3D;
116
+ - performance is the priority;
117
+ - the aesthetic calls for discreet sophistication;
118
+ - 3D would look gratuitous;
119
+ - the brand needs to look premium, not like a tech demo.
120
120
 
121
121
  ---
@@ -1,51 +1,51 @@
1
1
  # Performance requirements + handoff template
2
2
 
3
- Carregar ao fechar o output desta skill: a lista completa de requisitos de performance (fallback mobile, lazy load, Core Web Vitals) e o template exato do bloco de handoff para wizz-implementation-planner.
3
+ Load when closing out this skill's output: the full list of performance requirements (mobile fallback, lazy load, Core Web Vitals) and the exact handoff block template for wizz-implementation-planner.
4
4
 
5
5
  ## Performance Requirements
6
6
 
7
- Todo plano 3D, vídeo ou motion avançado deve incluir:
7
+ Every 3D, video, or advanced motion plan must include:
8
8
 
9
- - fallback mobile; poster image; `prefers-reduced-motion`; lazy load; dynamic import; compressão WebM/MP4; WebP/AVIF; redução de partículas; limite de shaders; Core Web Vitals respeitados; pause offscreen; mobile crop; desktop/video split.
9
+ - mobile fallback; poster image; `prefers-reduced-motion`; lazy load; dynamic import; WebM/MP4 compression; WebP/AVIF; particle reduction; shader limit; respected Core Web Vitals; pause offscreen; mobile crop; desktop/video split.
10
10
 
11
- **Targets sugeridos:** LCP < 2.5s desktop; LCP < 3.5s mobile 4G; CLS < 0.1; INP < 200ms; bundle inicial controlado; 3D/vídeo fora do critical path quando possível.
11
+ **Suggested targets:** LCP < 2.5s desktop; LCP < 3.5s mobile 4G; CLS < 0.1; INP < 200ms; controlled initial bundle; 3D/video outside the critical path when possible.
12
12
 
13
- ## Handoff para wizz-implementation-planner
13
+ ## Handoff to wizz-implementation-planner
14
14
 
15
- Ao final, sempre entregar um bloco assim:
15
+ At the end, always deliver a block like this:
16
16
 
17
17
  ```
18
- ## Handoff para wizz-implementation-planner
18
+ ## Handoff to wizz-implementation-planner
19
19
 
20
- Motion path escolhido:
21
- [3D real / image-to-video / hybrid motion / motion 2D premium]
20
+ Chosen motion path:
21
+ [real 3D / image-to-video / hybrid motion / premium 2D motion]
22
22
 
23
- Assets necessários:
23
+ Assets needed:
24
24
  - [asset 1]
25
25
  - [asset 2]
26
26
 
27
- Arquivos esperados:
27
+ Expected files:
28
28
  - hero.webm
29
29
  - hero.mp4
30
30
  - hero-poster.webp
31
31
  - hero-mobile.webm
32
32
  - hero-mobile-poster.webp
33
33
 
34
- Stack recomendada:
34
+ Recommended stack:
35
35
  - Next.js
36
36
  - React
37
37
  - TypeScript
38
38
  - Tailwind
39
39
  - Framer Motion
40
- - React Three Fiber, se necessário
41
- - Three.js, se necessário
40
+ - React Three Fiber, if needed
41
+ - Three.js, if needed
42
42
 
43
43
  Implementation notes:
44
- - [notas]
44
+ - [notes]
45
45
 
46
46
  Performance constraints:
47
- - [notas]
47
+ - [notes]
48
48
 
49
49
  Fallback:
50
- - [notas]
50
+ - [notes]
51
51
  ```
@@ -1,13 +1,13 @@
1
1
  # Wizz Offer Forge
2
2
 
3
- Skill de engenharia de ofertas de resposta direta para o Wizz Method.
3
+ Direct-response offer engineering skill for the Wizz Method.
4
4
 
5
- ## Visão Geral
6
- Converte a pesquisa de público (VoC, Léxico, Níveis de Consciência) e a metodologia da mentoria em um documento de especificação de oferta completo (`OFFER-SPEC.md`), pronto para alimentar campanhas de tráfego pago e redação de copy.
5
+ ## Overview
6
+ Converts audience research (VoC, Lexicon, Awareness Levels) and the mentorship methodology into a complete offer specification document (`OFFER-SPEC.md`), ready to feed paid traffic campaigns and copywriting.
7
7
 
8
- ## Arquitetura
9
- - `SKILL.md`: Fluxo de trabalho em 6 passos determinísticos.
10
- - `references/mecanismo-unico.md`: Framework de diferenciação e causa raiz.
11
- - `references/empilhamento-valor.md`: Equação de valor e bônus anti-objeção.
12
- - `references/garantia-reversa.md`: Inversão de risco e segurança.
13
- - `references/ponte-trafego.md`: Conexão com criativos de mídia paga.
8
+ ## Architecture
9
+ - `SKILL.md`: 6-step deterministic workflow.
10
+ - `references/mecanismo-unico.md`: Differentiation and root-cause framework.
11
+ - `references/empilhamento-valor.md`: Value equation and anti-objection bonuses.
12
+ - `references/garantia-reversa.md`: Risk reversal and security.
13
+ - `references/ponte-trafego.md`: Connection to paid media creatives.
@@ -1,100 +1,100 @@
1
1
  ---
2
2
  name: wizz-offer-forge
3
- description: Forja ofertas irresistíveis de resposta direta e infoprodutos integrando mecanismo único, tese da oferta, empilhamento de valor, garantia reversa, ancoragem de preço e matriz de criativos para tráfego pago. Use quando o usuário quiser criar uma nova oferta do zero, reestruturar oferta existente que não converte, empilhar bônus de alta percepção, definir garantia agressiva ou traduzir pesquisa de público (Piva/VoC) em uma máquina de vendas. NÃO use para pesquisa bruta de público (use pesquisa-de-publico-do-piva) nem redação final de copy de página (use wizz-copywriting).
3
+ description: Forges irresistible direct-response and info-product offers by integrating a unique mechanism, offer thesis, value stacking, reverse guarantee, price anchoring, and a creative matrix for paid traffic. Use when the user wants to create a new offer from scratch, restructure an existing offer that isn't converting, stack high-perception bonuses, define an aggressive guarantee, or translate audience research (Piva/VoC) into a sales machine. Do NOT use for raw audience research (use pesquisa-de-publico-do-piva) or final page copywriting (use wizz-copywriting).
4
4
  ---
5
5
 
6
6
  # Wizz Offer Forge
7
7
 
8
- Sistema de engenharia e forja de ofertas irresistíveis para tráfego direto e infoprodutos. Converte dados brutos de mercado e dores latentes em uma arquitetura de oferta de alta conversão, blindada contra objeções e pronta para escala em mídia paga.
8
+ An offer engineering and forging system for direct traffic and info products. Converts raw market data and latent pain points into a high-conversion offer architecture, shielded against objections and ready to scale in paid media.
9
9
 
10
- ## O que esta skill entrega
10
+ ## What this skill delivers
11
11
 
12
- Um artefato mestre `OFFER-SPEC.md` contendo:
13
- 1. **Tese da Oferta & Promessa Central** (O Grande Gancho e o Resultado Tangível no Tempo).
14
- 2. **Mecanismo Único Duplo** (Mecanismo da Causa + Mecanismo da Solução).
15
- 3. **Core Deliverable + Empilhamento de Valor** (Produto Principal + Bônus Anti-Objeção).
16
- 4. **Ancoragem de Preço, Modelagem de Planos & Order Bumps / Upsells**.
17
- 5. **Garantia Reversa / Inversão de Risco** (Risco Zero ou Ganho Duplo).
18
- 6. **Ponte de Tráfego: Matriz de Hooks e Ângulos de Criativos**.
19
- 7. **Plano de Medição** (eventos mínimos, padrão de UTM, metas por transição, hipótese e número que reprova).
12
+ A master artifact `OFFER-SPEC.md` containing:
13
+ 1. **Offer Thesis & Central Promise** (The Big Hook and the Tangible Result within a Timeframe).
14
+ 2. **Dual Unique Mechanism** (Cause Mechanism + Solution Mechanism).
15
+ 3. **Core Deliverable + Value Stacking** (Main Product + Anti-Objection Bonuses).
16
+ 4. **Price Anchoring, Plan Modeling & Order Bumps / Upsells**.
17
+ 5. **Reverse Guarantee / Risk Inversion** (Zero Risk or Double Gain).
18
+ 6. **Traffic Bridge: Hook Matrix and Creative Angles**.
19
+ 7. **Measurement Plan** (minimum events, UTM standard, per-transition targets, hypothesis, and the number that disproves the offer).
20
20
 
21
- ## Princípios de Forja de Oferta
21
+ ## Offer-Forging Principles
22
22
 
23
- - **Clareza vence criatividade vazia:** Se o prospecto precisa pensar para entender o que ganha, a oferta morreu.
24
- - **Mecanismo Único dá esperança nova:** O público já tentou e falhou. A razão do fracasso anterior não foi incompetência dele, foi a falta do seu Mecanismo.
25
- - **Bônus que matam a próxima dor:** Cada bônus da pilha deve resolver o obstáculo imediato que surge quando o cliente compra o produto principal.
26
- - **Risco invertido:** O custo da inação deve parecer infinitamente maior do que o risco financeiro de comprar.
23
+ - **Clarity beats empty creativity:** If the prospect has to think to understand what they get, the offer is dead.
24
+ - **A Unique Mechanism gives new hope:** The audience already tried and failed. The reason for their previous failure wasn't their incompetence — it was the lack of your Mechanism.
25
+ - **Bonuses that kill the next pain point:** Each bonus in the stack must solve the immediate obstacle that arises right after the customer buys the main product.
26
+ - **Inverted risk:** The cost of inaction must feel infinitely bigger than the financial risk of buying.
27
27
 
28
- ## Fluxo de Trabalho
28
+ ## Workflow
29
29
 
30
- ### Passo 0 — Coleta de Insumos & Ambição
30
+ ### Step 0 — Input Gathering & Ambition
31
31
 
32
- **Antes de perguntar qualquer coisa, leia o que já existe.** Oferta boa nasce do resultado da anterior, não de página em branco.
32
+ **Before asking anything, read what already exists.** A good offer is born from the result of the previous one, not from a blank page.
33
33
 
34
- Se a skill `cerebro` estiver instalada, rode `/cerebro ver` do projeto e faça um grep por tema em `_decisions/`. Procure especificamente: oferta anterior do mesmo público, preço que já foi testado, garantia que já foi usada, e decisão registrada que proíba algum caminho. Traga o que achou como insumo e diga na resposta de onde veio. Sem a skill instalada, pule este bloco e siga com as perguntas abaixo.
34
+ If the `cerebro` skill is installed, run `/cerebro ver` for the project and grep by theme in `_decisions/`. Look specifically for: a previous offer to the same audience, a price already tested, a guarantee already used, and any logged decision that forbids a certain path. Bring back what you found as input and state in your reply where it came from. Without the skill installed, skip this block and proceed with the questions below.
35
35
 
36
- Depois, consulte o contexto existente ou pergunte ao usuário:
37
- 1. **Pesquisa de Público Prévia:** Existe um relatório da skill `pesquisa-de-publico-do-piva` ou notas de VoC? Se sim, importe como insumo primário. Se não, defina Avatar, Dor Latente e Nível de Consciência inicial.
38
- 2. **Modelo de Negócio:** Low-ticket (R$ 10 a R$ 97), Front-end médio (R$ 197 a R$ 497) ou High-ticket / Mentoria (R$ 1.000 a R$ 10.000+)?
39
- 3. **Veículo de Entrega:** Curso gravado, comunidade, templates/ferramentas, mentoria ao vivo, SaaS ou híbrido?
36
+ Then, consult existing context or ask the user:
37
+ 1. **Prior Audience Research:** Is there a report from the `pesquisa-de-publico-do-piva` skill or VoC notes? If so, import it as primary input. If not, define the Avatar, Latent Pain, and initial Awareness Level.
38
+ 2. **Business Model:** Low-ticket (R$ 10 to R$ 97), Mid front-end (R$ 197 to R$ 497), or High-ticket / Mentorship (R$ 1,000 to R$ 10,000+)?
39
+ 3. **Delivery Vehicle:** Recorded course, community, templates/tools, live mentorship, SaaS, or hybrid?
40
40
 
41
- ### Passo 0.5 — Régua local tem precedência
41
+ ### Step 0.5 — The Local Ruler Takes Precedence
42
42
 
43
- Se a skill `wizz-lowticket-metodologia` estiver instalada neste projeto, leia as entradas de **oferta, preço e garantia** do INDEX dela e use esses valores como régua acima dos padrões desta skill (faixas de preço, múltiplo de upsell, prazo de garantia). Declare na resposta qual régua está valendo. Onde a régua local contradisser esta skill, **a régua local vence**.
43
+ If the `wizz-lowticket-metodologia` skill is installed in this project, read its INDEX entries for **offer, price, and guarantee** and use those values as the ruler above this skill's defaults (price ranges, upsell multiplier, guarantee period). State in your reply which ruler is in effect. Where the local ruler contradicts this skill, **the local ruler wins**.
44
44
 
45
- Sem essa skill instalada, siga com os padrões desta skill. Nada muda.
45
+ Without that skill installed, follow this skill's defaults. Nothing changes.
46
46
 
47
- ### Passo 1 — Destilação do Mecanismo Único
47
+ ### Step 1 — Distilling the Unique Mechanism
48
48
 
49
- Consulte `references/mecanismo-unico.md`:
50
- - **Mecanismo da Causa (O Vilão Oculto):** O motivo real e não-óbvio pelo qual o cliente não teve resultado até hoje com os métodos tradicionais.
51
- - **Mecanismo da Solução (O Veículo Proprietário):** O processo, método ou framework nomeado que torna o resultado previsível e simples.
49
+ Consult `references/mecanismo-unico.md`:
50
+ - **Cause Mechanism (The Hidden Villain):** The real, non-obvious reason the customer hasn't gotten results so far with traditional methods.
51
+ - **Solution Mechanism (The Proprietary Vehicle):** The named process, method, or framework that makes the result predictable and simple.
52
52
 
53
- ### Passo 2 — A Grande Promessa & Posicionamento
53
+ ### Step 2 — The Big Promise & Positioning
54
54
 
55
- Formule a Promessa Primária em 1 frase de alto impacto:
55
+ Formulate the Primary Promise in 1 high-impact sentence:
56
56
  `[Resultado Específico Desejado] em [Prazo Crível] sem [Principal Dor / Sacrifício Odiado].`
57
57
 
58
- ### Passo 3 — Empilhamento de Valor & Matriz de Bônus
58
+ ### Step 3 — Value Stacking & Bonus Matrix
59
59
 
60
- Consulte `references/empilhamento-valor.md`:
61
- - **Produto Principal:** O caminho mais rápido e direto ao resultado.
62
- - **Bônus 1 (Velocidade):** Templates, atalhos, checklists prontos que encurtam a execução.
63
- - **Bônus 2 (Quebra de Objeção):** Elimina a maior desculpa para não comprar.
64
- - **Bônus 3 (Blindagem / Segurança):** Como evitar o erro mais comum ou o que fazer em caso de imprevisto.
65
- - **Bônus 4 (Próximo Nível):** O que fazer depois de atingir o primeiro marco.
66
- - **Order Bump Estratégico:** Complemento impulsivo de alta margem (30-50% de take rate).
60
+ Consult `references/empilhamento-valor.md`:
61
+ - **Main Product:** The fastest, most direct path to the result.
62
+ - **Bonus 1 (Speed):** Templates, shortcuts, ready-made checklists that shorten execution.
63
+ - **Bonus 2 (Objection Breaker):** Eliminates the biggest excuse not to buy.
64
+ - **Bonus 3 (Shielding / Security):** How to avoid the most common mistake or what to do in case of a setback.
65
+ - **Bonus 4 (Next Level):** What to do after hitting the first milestone.
66
+ - **Strategic Order Bump:** A high-margin impulse add-on (30-50% take rate).
67
67
 
68
- ### Passo 4 — Ancoragem de Preço & Garantia Reversa
68
+ ### Step 4 — Price Anchoring & Reverse Guarantee
69
69
 
70
- Consulte `references/garantia-reversa.md`:
71
- - Preço total empilhado vs Preço de ancoragem vs Preço real de lançamento/escala.
72
- - **Garantia Incondicional:** 7, 15 ou 30 dias sem atrito.
73
- - **Garantia Condicional Agressiva (Inversão de Risco):** "Se você aplicar o método X por Y dias e não atingir Z, devolvo 100% do seu dinheiro + R$ 100 do meu bolso pelo seu tempo perdido."
70
+ Consult `references/garantia-reversa.md`:
71
+ - Total stacked price vs. anchor price vs. real launch/scale price.
72
+ - **Unconditional Guarantee:** 7, 15, or 30 days, no friction.
73
+ - **Aggressive Conditional Guarantee (Risk Inversion):** "Se você aplicar o método X por Y dias e não atingir Z, devolvo 100% do seu dinheiro + R$ 100 do meu bolso pelo seu tempo perdido."
74
74
 
75
- ### Passo 5 — Ponte de Tráfego & Ângulos de Anúncios
75
+ ### Step 5 — Traffic Bridge & Ad Angles
76
76
 
77
- Consulte `references/ponte-trafego.md`:
78
- - Mapeie 3 a 5 ganchos diretos para alimentar `wizz-ad-creative` e `wizz-paid-ads` no `traffic-masters` (Pedro Sobral / Molly Pittman / Ad Midas):
79
- 1. *Gancho da Quebra de Padrão / Vilão Revelado*
80
- 2. *Gancho do Erro Comum / Teste Rápido*
81
- 3. *Gancho da Demonstração do Mecanismo*
82
- 4. *Gancho da História de Transformação / Case*
77
+ Consult `references/ponte-trafego.md`:
78
+ - Map 3 to 5 direct hooks to feed `wizz-ad-creative` and `wizz-paid-ads` in `traffic-masters` (Pedro Sobral / Molly Pittman / Ad Midas):
79
+ 1. *Pattern Interrupt / Villain Revealed Hook*
80
+ 2. *Common Mistake / Quick Test Hook*
81
+ 3. *Mechanism Demo Hook*
82
+ 4. *Transformation Story / Case Hook*
83
83
 
84
- ### Passo 6 — Plano de Medição
84
+ ### Step 6 — Measurement Plan
85
85
 
86
- Consulte `references/plano-de-medicao.md`.
86
+ Consult `references/plano-de-medicao.md`.
87
87
 
88
- Uma oferta sem definição de sucesso não pode ser diagnosticada depois: quando ela não converte, ninguém sabe se o furo foi criativo, página, checkout ou a oferta em si. Este passo fecha esse buraco enquanto a promessa ainda está fresca.
88
+ An offer with no definition of success can't be diagnosed later: when it doesn't convert, nobody knows whether the hole was in the creative, the page, checkout, or the offer itself. This step closes that gap while the promise is still fresh.
89
89
 
90
- Derive da própria oferta, sem inventar número:
91
- - **Eventos mínimos** que precisam existir para medir esta promessa.
92
- - **Padrão de UTM** por canal de entrada.
93
- - **Metas por transição do funil**, calibradas para este ticket, com a fonte da régua declarada.
94
- - **A hipótese principal** em uma frase, e o **número que reprova a oferta**.
90
+ Derive from the offer itself, without inventing a number:
91
+ - **Minimum events** that need to exist to measure this promise.
92
+ - **UTM standard** per entry channel.
93
+ - **Per-funnel-transition targets**, calibrated for this ticket, with the source of the ruler stated.
94
+ - **The main hypothesis** in one sentence, and **the number that disproves the offer**.
95
95
 
96
- Se a skill `wizz-tracking-audit` estiver instalada, delegue a implantação e a conferência para ela: aqui se declara o que precisa ser verdade, lá se prova que é.
96
+ If the `wizz-tracking-audit` skill is installed, delegate implementation and verification to it: here you state what needs to be true, there it gets proven.
97
97
 
98
- ### Passo 7 — Compilação e Entrega
98
+ ### Step 7 — Compilation and Delivery
99
99
 
100
- Grave o artefato final em `{output_folder}/offers/OFFER-[NOME_SLUG].md` e apresente um resumo executivo com os 4 pontos de decisão para validação imediata do usuário.
100
+ Save the final artifact at `{output_folder}/offers/OFFER-[NOME_SLUG].md` and present an executive summary with the 4 decision points for immediate user validation.
@@ -1,25 +1,25 @@
1
- # Empilhamento de Valor & Matriz de Bônus
1
+ # Value Stacking & Bonus Matrix
2
2
 
3
- O valor percebido de uma oferta segue a Equação de Valor (Alex Hormozi):
4
- `Valor = (Sonho / Resultado Desejado × Certeza Percebida de Alcance) / (Tempo até o Resultado × Esforço e Sacrifício)`
3
+ The perceived value of an offer follows the Value Equation (Alex Hormozi):
4
+ `Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time to Result × Effort and Sacrifice)`
5
5
 
6
- Para maximizar o valor e justificar o preço com facilidade:
6
+ To maximize value and justify the price with ease:
7
7
 
8
- ## 1. Produto Principal (The Core)
9
- - Foco em simplicidade e entrega rápida do resultado primário.
10
- - Menos aulas teóricas, mais implementação passo a passo.
8
+ ## 1. Core Product (The Core)
9
+ - Focus on simplicity and fast delivery of the primary result.
10
+ - Fewer theory classes, more step-by-step implementation.
11
11
 
12
- ## 2. A Matriz de 4 Bônus Estratégicos
12
+ ## 2. The 4-Bonus Strategic Matrix
13
13
 
14
- Cada bônus deve ter um propósito psicológico específico:
14
+ Each bonus must serve a specific psychological purpose:
15
15
 
16
- | Tipo de Bônus | Objetivo | Exemplos |
16
+ | Bonus Type | Goal | Examples |
17
17
  |---|---|---|
18
- | **Bônus 1: Velocidade** | Reduz o tempo até a primeira vitória | Templates prontos, planilhas automáticas, scripts copiar-e-colar |
19
- | **Bônus 2: Quebra de Objeção** | Elimina a maior desculpa para não comprar | "Guia para quem não entende nada de tecnologia", "Como fazer sem equipe" |
20
- | **Bônus 3: Blindagem / Segurança** | Dá suporte contra imprevistos | Checklist de auditoria, guia anti-bloqueio, playbook de emergência |
21
- | **Bônus 4: Próximo Nível** | Mostra o que fazer após a vitória inicial | Treinamento avançado de escala, automação de processos |
18
+ | **Bonus 1: Speed** | Reduces time to the first win | Templates prontos, planilhas automáticas, scripts copiar-e-colar |
19
+ | **Bonus 2: Objection Breaker** | Eliminates the biggest excuse not to buy | "Guia para quem não entende nada de tecnologia", "Como fazer sem equipe" |
20
+ | **Bonus 3: Shielding / Security** | Provides support against setbacks | Checklist de auditoria, guia anti-bloqueio, playbook de emergência |
21
+ | **Bonus 4: Next Level** | Shows what to do after the initial win | Treinamento avançado de escala, automação de processos |
22
22
 
23
- ## 3. Order Bump (Take Rate 30-50%)
24
- - Um complemento impulsivo com preço entre 20% a 40% do valor do produto principal.
25
- - Não deve ser essencial para o funcionamento do core (para não parecer chantagem), mas deve ser irresistivelmente conveniente (ex: *Pack de 100 Criativos Editáveis*, *Acesso Vitalício*, *Templates Canva Prontos*).
23
+ ## 3. Order Bump (30-50% Take Rate)
24
+ - An impulse add-on priced between 20% and 40% of the core product's value.
25
+ - It shouldn't be essential to the core's functioning (so it doesn't feel like blackmail), but it should be irresistibly convenient (e.g., *Pack de 100 Criativos Editáveis*, *Acesso Vitalício*, *Templates Canva Prontos*).
@@ -1,22 +1,22 @@
1
- # Garantia Reversa & Inversão Total de Risco
1
+ # Risk Reversal & Total Risk Inversion
2
2
 
3
- A garantia não é apenas uma formalidade legal; ela é a principal alavanca de conversão na etapa final de decisão de compra.
3
+ The guarantee isn't just a legal formality; it's the main conversion lever at the final purchase decision stage.
4
4
 
5
- ## 1. Níveis de Garantia
5
+ ## 1. Guarantee Levels
6
6
 
7
- ### Nível 1: Incondicional (Padrão)
8
- - 7 a 30 dias.
9
- - Devolução integral sem perguntas nem atrito.
10
- - Elimina o medo inicial de comprar de um desconhecido.
7
+ ### Level 1: Unconditional (Standard)
8
+ - 7 to 30 days.
9
+ - Full refund with no questions asked and no friction.
10
+ - Eliminates the initial fear of buying from a stranger.
11
11
 
12
- ### Nível 2: Condicional de Alta Performance
13
- - Exige que o cliente mostre que implementou os passos (assistiu as aulas, preencheu as planilhas, subiu a campanha).
14
- - Se implementou e não teve resultado em 30 a 90 dias, recebe suporte individual ou 100% de reembolso.
12
+ ### Level 2: Conditional High-Performance
13
+ - Requires the customer to show they implemented the steps (watched the lessons, filled in the spreadsheets, launched the campaign).
14
+ - If they implemented it and got no result within 30 to 90 days, they receive individual support or a 100% refund.
15
15
 
16
- ### Nível 3: Garantia Reversa / Risco Positivo (The Hormozi Guarantee)
17
- - O criador assume um risco maior do que o cliente.
18
- - *Exemplo:* "Se você aplicar o método durante 60 dias e não dobrar o seu retorno em tráfego, devolvemos 100% do valor pago + R$ 200 via PIX pelo seu tempo investido."
16
+ ### Level 3: Reverse Guarantee / Positive Risk (The Hormozi Guarantee)
17
+ - The creator takes on more risk than the customer.
18
+ - *Example:* "Se você aplicar o método durante 60 dias e não dobrar o seu retorno em tráfego, devolvemos 100% do valor pago + R$ 200 via PIX pelo seu tempo investido."
19
19
 
20
- ## 2. Regras de Segurança e Viabilidade
21
- - Só use a Garantia Reversa Nível 3 se o seu produto tiver um método comprovadamente eficaz e critérios claros de verificação de execução.
22
- - A clareza dos termos protege o produtor de fraudes e gera extrema autoridade no mercado.
20
+ ## 2. Safety and Feasibility Rules
21
+ - Only use the Level 3 Reverse Guarantee if your product has a provenly effective method and clear criteria for verifying execution.
22
+ - Clarity of terms protects the producer from fraud and generates extreme authority in the market.