wizz-method 2.1.1 → 2.3.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +62 -62
- package/SECURITY.md +15 -16
- package/THIRD-PARTY-NOTICES.md +49 -49
- package/package.json +1 -1
- package/src/bmm-skills/1-analysis/wizz-agent-analyst/customize.toml +1 -1
- package/src/bmm-skills/2-plan-workflows/wizz-agent-pm/customize.toml +1 -1
- package/src/bmm-skills/2-plan-workflows/wizz-agent-ux-designer/customize.toml +1 -1
- package/src/bmm-skills/3-solutioning/wizz-agent-architect/customize.toml +1 -1
- package/src/bmm-skills/4-implementation/wizz-agent-dev/customize.toml +1 -1
- package/src/bmm-skills/4-implementation/wizz-code-review/SKILL.md +2 -2
- package/src/bmm-skills/4-implementation/wizz-code-review/customize.toml +102 -8
- package/src/bmm-skills/4-implementation/wizz-code-review/references/review-economy.md +75 -0
- package/src/bmm-skills/4-implementation/wizz-code-review/steps/step-01-gather-context.md +29 -15
- package/src/bmm-skills/4-implementation/wizz-code-review/steps/step-02-review.md +13 -10
- package/src/bmm-skills/4-implementation/wizz-code-review/steps/step-03-triage.md +11 -5
- package/src/bmm-skills/4-implementation/wizz-code-review/steps/step-04-present.md +4 -0
- package/src/bmm-skills/4-implementation/wizz-quick-dev/customize.toml +103 -7
- package/src/bmm-skills/4-implementation/wizz-quick-dev/references/review-economy.md +75 -0
- package/src/bmm-skills/4-implementation/wizz-quick-dev/step-04-review.md +43 -18
- package/src/bmm-skills/4-implementation/wizz-quick-dev/step-05-present.md +4 -0
- package/src/bmm-skills/4-implementation/wizz-quick-dev/step-oneshot.md +2 -2
- package/src/core-skills/_shared/handoff-protocol.md +72 -71
- package/src/core-skills/wizz-review-adversarial-general/SKILL.md +1 -1
- package/src/modules/lowticket/skills/wizz-lowticket-funil/references/copy-das-paginas.md +39 -39
- package/src/modules/lowticket/skills/wizz-lowticket-funil/references/mapa-do-funil.md +23 -23
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/CATALOGO.md +72 -72
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/01-principios.md +10 -10
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/02-diagnostico-funil.md +50 -50
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/03-campanha-bidcap.md +68 -68
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04-criativos.md +44 -44
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04a-criativos-ia.md +77 -77
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04b-criativos-formatos.md +121 -121
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/05-oferta.md +35 -35
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06-pagina-vendas.md +122 -122
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06a-instagram.md +93 -93
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06b-player-vsl.md +57 -57
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07-funil-upsell.md +83 -83
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07a-copy-humanizacao.md +61 -61
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/08-pesquisa-publico.md +11 -11
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/09-especialista-coproducao.md +26 -26
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/10-levantar-caixa.md +29 -29
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/11-checklist-roi.md +22 -22
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12-mineracao-ofertas.md +80 -80
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12a-mineracao-veredito.md +72 -72
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12b-fabrica-de-ofertas.md +63 -63
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12c-anatomia-low-ticket.md +71 -71
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/13-benchmarks-vsl.md +6 -6
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/14-vocabulario.md +53 -51
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/15-como-estender.md +26 -26
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/17-rastreamento.md +76 -76
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/18-copy-desejo-oferta.md +149 -149
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/INDEX.md +45 -45
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/guardrails.md +45 -45
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/pontos-em-aberto.md +64 -66
- package/src/modules/lowticket/skills/wizz-lowticket-minerador/references/rubrica.md +63 -63
- package/src/modules/lowticket/skills/wizz-lowticket-pagina/references/metas-e-medicao.md +23 -23
- package/src/modules/lowticket/skills/wizz-lowticket-pagina/references/padroes-de-codigo.md +50 -50
- package/src/modules/lowticket/skills/wizz-lowticket-trafego/references/formato-do-diagnostico.md +9 -9
- package/src/modules/lowticket/skills/wizz-lowticket-trafego/references/reguas.md +42 -42
- package/src/modules/wizz/README.md +27 -27
- package/src/modules/wizz/_shared/cerebro.md +37 -37
- package/src/modules/wizz/_shared/communication-rules.md +15 -15
- package/src/modules/wizz/_shared/despacho-barato.md +6 -6
- package/src/modules/wizz/_shared/encerramento.md +23 -23
- package/src/modules/wizz/_shared/model-ladder.md +29 -28
- package/src/modules/wizz/_shared/planning-gate.md +30 -30
- package/src/modules/wizz/_shared/token-economy.md +28 -28
- package/src/modules/wizz/_shared/video-pipeline.md +42 -42
- package/src/modules/wizz/agents/wizz-ads/SKILL.md +16 -16
- package/src/modules/wizz/agents/wizz-ads/customize.toml +21 -21
- package/src/modules/wizz/agents/wizz-copy/SKILL.md +18 -18
- package/src/modules/wizz/agents/wizz-copy/customize.toml +24 -24
- package/src/modules/wizz/agents/wizz-designer/SKILL.md +24 -24
- package/src/modules/wizz/agents/wizz-designer/customize.toml +29 -29
- package/src/modules/wizz/agents/wizz-growth/SKILL.md +20 -20
- package/src/modules/wizz/agents/wizz-growth/customize.toml +34 -34
- package/src/modules/wizz/agents/wizz-maestro/SKILL.md +63 -63
- package/src/modules/wizz/agents/wizz-maestro/customize.toml +38 -38
- package/src/modules/wizz/agents/wizz-memoria/SKILL.md +19 -19
- package/src/modules/wizz/agents/wizz-memoria/customize.toml +24 -24
- package/src/modules/wizz/agents/wizz-qa/SKILL.md +22 -22
- package/src/modules/wizz/agents/wizz-qa/customize.toml +29 -29
- package/src/modules/wizz/agents/wizz-seo/SKILL.md +19 -19
- package/src/modules/wizz/agents/wizz-seo/customize.toml +27 -27
- package/src/modules/wizz/agents/wizz-social/SKILL.md +53 -53
- package/src/modules/wizz/agents/wizz-social/customize.toml +37 -37
- package/src/modules/wizz/agents/wizz-social/knowledge/analise-imagem-referencia.md +20 -20
- package/src/modules/wizz/agents/wizz-social/knowledge/biblioteca-prompts-imagem.md +71 -71
- package/src/modules/wizz/agents/wizz-social/knowledge/blueprint-roteiro-viral.md +196 -196
- package/src/modules/wizz/agents/wizz-social/knowledge/legenda-instagram.md +32 -32
- package/src/modules/wizz/agents/wizz-social/knowledge/prompts-imagem-video.md +48 -48
- package/src/modules/wizz/module.yaml +28 -28
- package/src/modules/wizz/overrides/wizz-agent-analyst.toml +17 -17
- package/src/modules/wizz/overrides/wizz-agent-architect.toml +21 -21
- package/src/modules/wizz/overrides/wizz-agent-dev.toml +20 -20
- package/src/modules/wizz/overrides/wizz-agent-pm.toml +11 -11
- package/src/modules/wizz/overrides/wizz-agent-tech-writer.toml +14 -14
- package/src/modules/wizz/overrides/wizz-agent-ux-designer.toml +14 -14
- package/src/modules/wizz/subagents/codex/wizz-exec-haiku.toml +17 -17
- package/src/modules/wizz/subagents/codex/wizz-exec-opus.toml +19 -19
- package/src/modules/wizz/subagents/codex/wizz-exec-review.toml +18 -17
- package/src/modules/wizz/subagents/codex/wizz-exec-sonnet.toml +18 -18
- package/src/modules/wizz/subagents/gemini/wizz-exec-haiku.md +17 -17
- package/src/modules/wizz/subagents/gemini/wizz-exec-opus.md +19 -19
- package/src/modules/wizz/subagents/gemini/wizz-exec-review.md +18 -17
- package/src/modules/wizz/subagents/gemini/wizz-exec-sonnet.md +18 -18
- package/src/modules/wizz/subagents/opencode/wizz-exec-haiku.md +17 -17
- package/src/modules/wizz/subagents/opencode/wizz-exec-opus.md +19 -19
- package/src/modules/wizz/subagents/opencode/wizz-exec-review.md +18 -17
- package/src/modules/wizz/subagents/opencode/wizz-exec-sonnet.md +18 -18
- package/src/modules/wizz/subagents/spec.yaml +84 -82
- package/src/modules/wizz/subagents/wizz-exec-haiku.md +17 -17
- package/src/modules/wizz/subagents/wizz-exec-opus.md +19 -19
- package/src/modules/wizz/subagents/wizz-exec-review.md +18 -17
- package/src/modules/wizz/subagents/wizz-exec-sonnet.md +18 -18
- package/src/skills-lib/cerebro/SKILL.md +61 -61
- package/src/skills-lib/cerebro/references/comandos-pesquisa-e-memoria.md +46 -46
- package/src/skills-lib/cerebro/references/comandos-rotina-e-captura.md +65 -65
- package/src/skills-lib/cerebro/references/comandos-sessao.md +74 -74
- package/src/skills-lib/ctc-align/SKILL.md +37 -37
- package/src/skills-lib/find-skills/SKILL.md +19 -19
- package/src/skills-lib/pesquisa-de-publico-do-piva/README.md +33 -33
- package/src/skills-lib/pesquisa-de-publico-do-piva/SKILL.md +42 -42
- package/src/skills-lib/pesquisa-de-publico-do-piva/prompts.md +20 -20
- package/src/skills-lib/references/premium-agency-rules.md +63 -63
- package/src/skills-lib/security-audit-pentest/SKILL.md +31 -31
- package/src/skills-lib/security-audit-pentest/references/stage-1-validacao-entrada.md +37 -37
- package/src/skills-lib/security-audit-pentest/references/stage-2-autorizacao.md +61 -61
- package/src/skills-lib/security-audit-pentest/references/stage-3-abuso-volume.md +37 -37
- package/src/skills-lib/security-audit-pentest/references/stage-4-vazamento-resposta.md +52 -52
- package/src/skills-lib/site-launch-kit/SKILL.md +42 -42
- package/src/skills-lib/site-launch-kit/references/01-cta-principal.md +20 -20
- package/src/skills-lib/site-launch-kit/references/02-barra-fixa-mobile.md +24 -24
- package/src/skills-lib/site-launch-kit/references/03-tempo-de-resposta.md +21 -21
- package/src/skills-lib/site-launch-kit/references/04-prova-social.md +22 -22
- package/src/skills-lib/site-launch-kit/references/05-faq-decisao.md +28 -28
- package/src/skills-lib/site-launch-kit/references/06-imagens-reais.md +27 -27
- package/src/skills-lib/site-launch-kit/references/07-endereco-como-chegar.md +25 -25
- package/src/skills-lib/site-launch-kit/references/08-titles.md +30 -30
- package/src/skills-lib/site-launch-kit/references/09-open-graph.md +23 -23
- package/src/skills-lib/site-launch-kit/references/10-breadcrumbs.md +23 -23
- package/src/skills-lib/site-launch-kit/references/11-alt-text.md +28 -28
- package/src/skills-lib/site-launch-kit/references/12-schema-local.md +22 -22
- package/src/skills-lib/site-launch-kit/references/13-robots-sitemap.md +26 -26
- package/src/skills-lib/site-launch-kit/references/14-privacidade-termos.md +27 -27
- package/src/skills-lib/site-launch-kit/references/15-medicao.md +23 -23
- package/src/skills-lib/wizz-ai-product-design/SKILL.md +70 -70
- package/src/skills-lib/wizz-auth-and-secrets/SKILL.md +78 -78
- package/src/skills-lib/wizz-caching-and-queues/SKILL.md +40 -40
- package/src/skills-lib/wizz-cloud-and-infra/SKILL.md +22 -22
- package/src/skills-lib/wizz-database-and-deps/SKILL.md +52 -52
- package/src/skills-lib/wizz-database-scaling/SKILL.md +31 -31
- package/src/skills-lib/wizz-desktop-security/SKILL.md +49 -49
- package/src/skills-lib/wizz-implementation-planner/SKILL.md +56 -56
- package/src/skills-lib/wizz-implementation-planner/references/folder-structure-and-dependencies.md +14 -14
- package/src/skills-lib/wizz-implementation-planner/references/implementation-phases.md +15 -15
- package/src/skills-lib/wizz-implementation-planner/references/implementation-types.md +9 -9
- package/src/skills-lib/wizz-implementation-planner/references/motion-path-implementation.md +19 -19
- package/src/skills-lib/wizz-implementation-planner/references/performance-plan.md +27 -27
- package/src/skills-lib/wizz-infrastructure/SKILL.md +21 -21
- package/src/skills-lib/wizz-inicio-de-projeto/SKILL.md +63 -63
- package/src/skills-lib/wizz-inicio-de-projeto/references/implementacao-api-forms.md +27 -27
- package/src/skills-lib/wizz-inicio-de-projeto/references/padroes-arquiteturais-e-pastas.md +31 -31
- package/src/skills-lib/wizz-inicio-de-projeto/references/seguranca-e-regras-codigo.md +21 -21
- package/src/skills-lib/wizz-launch-readiness/SKILL.md +61 -61
- package/src/skills-lib/wizz-launch-readiness/references/01-tecnico-build.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/02-seguranca.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/03-seo-descoberta.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/04-analytics-medicao.md +15 -15
- package/src/skills-lib/wizz-launch-readiness/references/05-conteudo-prova-social.md +15 -15
- package/src/skills-lib/wizz-launch-readiness/references/06-legal-lgpd.md +15 -15
- package/src/skills-lib/wizz-launch-readiness/references/07-infra-deploy-rollback.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/08-fusao-priorizacao.md +19 -19
- package/src/skills-lib/wizz-launch-readiness/references/09-persistencia-project-context.md +26 -26
- package/src/skills-lib/wizz-motion-3d-director/SKILL.md +70 -70
- package/src/skills-lib/wizz-motion-3d-director/references/image-to-video-workflow.md +34 -35
- package/src/skills-lib/wizz-motion-3d-director/references/motion-paths.md +70 -70
- package/src/skills-lib/wizz-motion-3d-director/references/performance-and-handoff.md +17 -17
- package/src/skills-lib/wizz-offer-forge/README.md +9 -9
- package/src/skills-lib/wizz-offer-forge/SKILL.md +64 -64
- package/src/skills-lib/wizz-offer-forge/references/empilhamento-valor.md +17 -17
- package/src/skills-lib/wizz-offer-forge/references/garantia-reversa.md +16 -16
- package/src/skills-lib/wizz-offer-forge/references/mecanismo-unico.md +19 -19
- package/src/skills-lib/wizz-offer-forge/references/ponte-trafego.md +17 -17
- package/src/skills-lib/wizz-premium-landing-ui-researcher/SKILL.md +36 -36
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/audit-protocol.md +81 -82
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/component-sources.md +105 -105
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/core-goal.md +39 -39
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/dashboard-and-portfolio-modes.md +49 -50
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/handoffs.md +33 -34
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/landing-page-strategy.md +141 -142
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/mandatory-process.md +24 -24
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/output-format-and-quality.md +73 -73
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/prompt-templates.md +4 -4
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/site-levels.md +282 -283
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/source-first-protocol.md +39 -39
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/source-links.md +8 -8
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/stack-and-visual-direction.md +63 -64
- package/src/skills-lib/wizz-router/SKILL.md +38 -38
- package/src/skills-lib/wizz-router/references/auditoria-360.md +12 -12
- package/src/skills-lib/wizz-router/references/routing-table-flat.md +80 -80
- package/src/skills-lib/wizz-tracking-audit/SKILL.md +48 -48
- package/src/skills-lib/wizz-tracking-audit/references/modo-diagnostico.md +43 -43
- package/src/skills-lib/wizz-tracking-audit/references/modo-implantacao.md +59 -59
- package/src/skills-lib/wizz-tracking-audit/references/utm-e-atribuicao.md +35 -35
- package/src/skills-lib/wizz-web-security/SKILL.md +35 -35
- package/src/skills-lib/wizz-web-security/references/checklist-deploy.md +50 -50
- package/src/skills-lib/wizz-web-security/references/headers-rate-limit-cors.md +33 -33
- package/src/skills-lib/wizz-web-security/references/owasp-top5-detalhado.md +36 -36
- package/tools/hooks/session-rules.js +14 -11
- package/tools/installer/core/resolved-customizations.js +58 -10
- package/tools/installer/core/resolved-schema.js +116 -18
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# Mining rubric, tables, and rulers
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> The canonical source is `12-mineracao-ofertas.md` (§12.1-12.4) and `12a-mineracao-veredito.md` (§12.5) from `wizz-lowticket-metodologia`. This page is the fallback and quick reference.
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`DIAMANTE` · `OURO` · `MÉDIA` · `DESCARTAR`, always with one sentence saying why.
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| Diamond | 90+ days running, own domain, complete funnel (bump + upsell), replicable deliverable | model it today |
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| Gold | 60+ days, own domain, at least 1 order bump | model it this week |
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| Average | 30 days, mixed signals, heavy deliverable | revisit in 15 days |
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| under 14 days | insufficient evidence. Don't model it as proven |
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|
25
|
+
| 30+ days | initial validation |
|
|
26
|
+
| 60+ days | strong signal |
|
|
27
|
+
| 90+ days | very strong signal |
|
|
28
28
|
|
|
29
|
-
|
|
29
|
+
When the offer is too new: *"Ainda não tem evidência suficiente para modelar. Eu aguardaria sinais de permanência ou buscaria uma segunda referência."*
|
|
30
30
|
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|
31
|
-
|
|
31
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+
Ad volume doesn't read on its own:
|
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32
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-
-
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34
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-
-
|
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35
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-
-
|
|
36
|
-
-
|
|
33
|
+
- few ads over a long time → possible budget-based scaling
|
|
34
|
+
- many near-identical ads → possible duplication
|
|
35
|
+
- several distinct angles → possible creative expansion
|
|
36
|
+
- a bad sales page + an ad running 30+ days → a STRONGER signal, not weaker (there's demand despite the weak material)
|
|
37
37
|
|
|
38
|
-
|
|
38
|
+
Always cross-reference: **time + volume + repetition + structure + monetization.**
|
|
39
39
|
|
|
40
|
-
##
|
|
40
|
+
## Ticket repositioning
|
|
41
41
|
|
|
42
|
-
|
|
42
|
+
A test hypothesis, not a mechanical rule. General ratio: **60% to 80% below the original price.** Price floor: **below R$9 the product "turns into mental trash"** (isn't valued, isn't consumed, gets more complaints).
|
|
43
43
|
|
|
44
|
-
|
|
|
44
|
+
| Origin price | Sell at |
|
|
45
45
|
|---|---|
|
|
46
46
|
| R$67 | R$19-27 |
|
|
47
47
|
| R$97 | R$27-37 |
|
|
48
48
|
| R$147 | R$37-47 |
|
|
49
49
|
| R$297 | ~R$97 |
|
|
50
50
|
|
|
51
|
-
>
|
|
51
|
+
> There's a second ruler in the methodology (a fixed value per bracket, capped at R$37), used by the offer factory when the agent runs solo. **Rule adopted 2026-08-28**: the table above is for human decision-making and applies above an origin of R$97; the other table's R$37 cap is the pure-low-ticket price floor, not a repositioning rule. See open point 24 in `pontos-em-aberto.md`.
|
|
52
52
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|
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|
-
##
|
|
53
|
+
## Comparison table
|
|
54
54
|
|
|
55
|
-
|
|
|
55
|
+
| Criterion | Offer 1 | Offer 2 | Offer 3 |
|
|
56
56
|
|---|---|---|---|
|
|
57
|
-
|
|
|
58
|
-
|
|
|
57
|
+
| Apparent age | | | |
|
|
58
|
+
| Ad volume | | | |
|
|
59
59
|
| Ticket | | | |
|
|
60
|
-
|
|
|
61
|
-
|
|
|
62
|
-
|
|
|
60
|
+
| Deliverable | | | |
|
|
61
|
+
| Mechanism | | | |
|
|
62
|
+
| Platform | | | |
|
|
63
63
|
| Order bump | | | |
|
|
64
64
|
| Upsell | | | |
|
|
65
65
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| Cross-sell | | | |
|
|
66
|
-
|
|
|
66
|
+
| Scale signals | | | |
|
|
67
67
|
|
|
68
|
-
|
|
68
|
+
Close with a **RECOMMENDATION**: one chosen offer, and three points: why it has the most potential, what to reuse, what to change.
|
|
69
69
|
|
|
70
|
-
##
|
|
70
|
+
## Deliverable structure (hypothesis)
|
|
71
71
|
|
|
72
|
-
|
|
72
|
+
For low ticket, a composition that tends to work: **4 main deliverables + 1 bonus unlocked later.** Not a universal rule; adapt to the market.
|
|
73
73
|
|
|
74
|
-
##
|
|
74
|
+
## Platform by margin
|
|
75
75
|
|
|
76
|
-
|
|
76
|
+
Identify the platform by clicking the competitor's buy button and reading the checkout's domain; from there infer the fee, margin, and available features (bump, one-click upsell). Decide by **net amount received**, not by brand popularity.
|
|
77
77
|
|
|
78
|
-
|
|
|
78
|
+
| Profile | Fee | Where to use |
|
|
79
79
|
|---|---|---|
|
|
80
|
-
|
|
|
81
|
-
|
|
|
82
|
-
|
|
|
83
|
-
|
|
|
84
|
-
|
|
85
|
-
|
|
86
|
-
|
|
87
|
-
##
|
|
88
|
-
|
|
89
|
-
-
|
|
90
|
-
-
|
|
91
|
-
-
|
|
92
|
-
-
|
|
93
|
-
-
|
|
94
|
-
-
|
|
95
|
-
-
|
|
96
|
-
-
|
|
97
|
-
-
|
|
98
|
-
-
|
|
99
|
-
|
|
100
|
-
|
|
80
|
+
| Consolidated marketplace | ~10% + fixed fee | ticket above R$97 |
|
|
81
|
+
| Intermediate | ~9% + a small fixed fee | R$47-147 |
|
|
82
|
+
| Conversion-focused | 4-6% + low fixed fee | - |
|
|
83
|
+
| Own integrated gateway | under 5% | low ticket R$9-27 |
|
|
84
|
+
|
|
85
|
+
Without post-checkout one-click purchase, switch platforms BEFORE building the funnel.
|
|
86
|
+
|
|
87
|
+
## Fine-cut questions
|
|
88
|
+
|
|
89
|
+
- Where is the competitor leaving money on the table?
|
|
90
|
+
- What looks needlessly complex?
|
|
91
|
+
- What could be delivered more simply?
|
|
92
|
+
- Is there a gap between perceived price and charged price?
|
|
93
|
+
- Is the order bump missing?
|
|
94
|
+
- Is there room for a complementary offer?
|
|
95
|
+
- Could the deliverable be packaged better?
|
|
96
|
+
- Could the promise be more specific?
|
|
97
|
+
- Is there a secondary pain that could be monetized?
|
|
98
|
+
- Is the checkout leaving conversion on the table?
|
|
99
|
+
|
|
100
|
+
The answer prioritizes the **least obvious** opportunity.
|
|
@@ -1,43 +1,43 @@
|
|
|
1
|
-
#
|
|
1
|
+
# Targets, measurement, and report
|
|
2
2
|
|
|
3
|
-
##
|
|
3
|
+
## How to measure each target
|
|
4
4
|
|
|
5
|
-
|
|
5
|
+
Always on **mobile, with 4G throttling.** Measuring on desktop gives a pretty number and a wrong diagnosis.
|
|
6
6
|
|
|
7
|
-
|
|
|
7
|
+
| Metric | Target | Where to measure |
|
|
8
8
|
|---|---|---|
|
|
9
|
-
| Redirects
|
|
10
|
-
| TTFB | < 200 ms | DevTools → Network →
|
|
11
|
-
| LCP | < 2
|
|
12
|
-
| CLS | < 0
|
|
13
|
-
|
|
|
14
|
-
| HTML
|
|
15
|
-
|
|
|
16
|
-
|
|
|
9
|
+
| Redirects between ad and page | 0 | `curl -sIL` on the exact ad link |
|
|
10
|
+
| TTFB | < 200 ms | DevTools → Network → first request |
|
|
11
|
+
| LCP | < 2.0 s (ideally < 1.5 s) | PageSpeed Insights, Mobile tab |
|
|
12
|
+
| CLS | < 0.1 | PageSpeed Insights, Mobile tab |
|
|
13
|
+
| Time to `PageView` | < 800 ms | DevTools → request to Meta's tracking endpoint |
|
|
14
|
+
| Compressed HTML | < 50 KB | Network, Size column |
|
|
15
|
+
| Weight above the fold | < 250 KB | Network, filtered up to the LCP |
|
|
16
|
+
| Blocking custom JavaScript | 0 KB | no `<script>` without `async`/`defer` on the critical path |
|
|
17
17
|
|
|
18
|
-
|
|
18
|
+
Redirect check:
|
|
19
19
|
|
|
20
20
|
```bash
|
|
21
21
|
curl -sIL "https://link-exato-do-anuncio" -o /dev/null \
|
|
22
22
|
-w "%{num_connects} conexões · %{num_redirects} redirects · %{time_total}s\n"
|
|
23
23
|
```
|
|
24
24
|
|
|
25
|
-
`num_redirects`
|
|
25
|
+
`num_redirects` has to come out to **0**.
|
|
26
26
|
|
|
27
|
-
##
|
|
27
|
+
## Player measurement pitfall
|
|
28
28
|
|
|
29
|
-
|
|
29
|
+
A player with smart autoplay confuses speed-measurement tools: the background loading makes the tool think the page never finished. **Measure with autoplay turned off, then turn it back on.**
|
|
30
30
|
|
|
31
|
-
##
|
|
31
|
+
## Connect-rate measurement pitfall
|
|
32
32
|
|
|
33
|
-
-
|
|
34
|
-
-
|
|
35
|
-
-
|
|
36
|
-
-
|
|
33
|
+
- Meta has started showing landing-page views that no longer require the pixel. In other words, the number may be **estimated**, not counted: the platform infers whether the page loaded by observing how long the person stayed out of the app.
|
|
34
|
+
- In an audit with the pixel correctly installed, a **traffic** campaign optimized for landing-page views showed a number far above the sessions actually measured in analytics. In a **conversion** campaign, the numbers matched.
|
|
35
|
+
- Practical consequence: run the campaign optimized for purchase, and to measure connect rate accurately, create a **custom conversion based on the page URL**, which only fires when the page actually loaded.
|
|
36
|
+
- Cross-check with Utmify before deciding anything: the ads manager rounds up.
|
|
37
37
|
|
|
38
|
-
##
|
|
38
|
+
## Final report
|
|
39
39
|
|
|
40
|
-
|
|
40
|
+
Fixed format. Clear Portuguese, no jargon. When a number misses the target, one sentence explaining what that means in practice.
|
|
41
41
|
|
|
42
42
|
```
|
|
43
43
|
RELATÓRIO DE PERFORMANCE
|
|
@@ -1,6 +1,6 @@
|
|
|
1
|
-
#
|
|
1
|
+
# Code patterns
|
|
2
2
|
|
|
3
|
-
## Pixel:
|
|
3
|
+
## Pixel: first item in `<head>`
|
|
4
4
|
|
|
5
5
|
```html
|
|
6
6
|
<head>
|
|
@@ -9,34 +9,34 @@
|
|
|
9
9
|
<link rel="preconnect" href="https://connect.facebook.net" crossorigin>
|
|
10
10
|
|
|
11
11
|
<script>
|
|
12
|
-
/*
|
|
12
|
+
/* the pixel snippet exactly as the platform provides it */
|
|
13
13
|
fbq('init', 'SEU_PIXEL_ID');
|
|
14
14
|
fbq('track', 'PageView');
|
|
15
15
|
</script>
|
|
16
16
|
|
|
17
17
|
<title>...</title>
|
|
18
|
-
<!-- CSS
|
|
18
|
+
<!-- CSS and the rest come after -->
|
|
19
19
|
</head>
|
|
20
20
|
```
|
|
21
21
|
|
|
22
|
-
|
|
22
|
+
Associated rules:
|
|
23
23
|
|
|
24
|
-
- Pixel **
|
|
25
|
-
- `InitiateCheckout`
|
|
26
|
-
- **
|
|
27
|
-
-
|
|
24
|
+
- Pixel **direct**, no tag manager. On a single page, a tag manager is a whole layer of latency to administer two tags.
|
|
25
|
+
- `InitiateCheckout` on the buy button's click.
|
|
26
|
+
- **One pixel only.** Two pixels firing the same event create duplication.
|
|
27
|
+
- Recommend the Conversions API on the server, to cover what the browser loses to ad blockers and cookie limits.
|
|
28
28
|
|
|
29
|
-
**
|
|
29
|
+
**Open conflict:** this rule (pixel direct, no GTM) applies to the connect-rate ruler in §6.3-6.4. The `17-rastreamento.md` shard installs the pixel **inside** GTM, as part of the full stack (GA4 + Meta + server container), point 38 in `pontos-em-aberto.md`, unresolved. On a page already running that stack: don't rip the pixel out of the container on your own, ask first.
|
|
30
30
|
|
|
31
|
-
##
|
|
31
|
+
## Target stack
|
|
32
32
|
|
|
33
|
-
|
|
33
|
+
A framework that generates static HTML at build time and ships zero JavaScript by default. **Astro is the default** for that reason: the server assembles nothing at request time.
|
|
34
34
|
|
|
35
35
|
```
|
|
36
|
-
public/ favicon, robots.txt, headers.
|
|
37
|
-
src/assets/
|
|
38
|
-
src/components/
|
|
39
|
-
src/pages/index.astro
|
|
36
|
+
public/ favicon, robots.txt, headers. Do NOT put critical images here
|
|
37
|
+
src/assets/ every image that needs optimizing
|
|
38
|
+
src/components/ reusable pieces
|
|
39
|
+
src/pages/index.astro the page. Accepts plain HTML pasted directly
|
|
40
40
|
```
|
|
41
41
|
|
|
42
42
|
```js
|
|
@@ -46,31 +46,31 @@ import { defineConfig } from 'astro/config';
|
|
|
46
46
|
export default defineConfig({
|
|
47
47
|
site: 'https://SEU_DOMINIO',
|
|
48
48
|
image: {
|
|
49
|
-
layout: 'constrained', //
|
|
50
|
-
responsiveStyles: true, //
|
|
49
|
+
layout: 'constrained', // auto-generates srcset and sizes
|
|
50
|
+
responsiveStyles: true, // without this, images won't resize
|
|
51
51
|
breakpoints: [360, 480, 640, 768, 1024, 1280],
|
|
52
52
|
},
|
|
53
|
-
build: { inlineStylesheets: 'always' }, //
|
|
53
|
+
build: { inlineStylesheets: 'always' }, // one fewer blocking request
|
|
54
54
|
});
|
|
55
55
|
```
|
|
56
56
|
|
|
57
|
-
>
|
|
57
|
+
> With Tailwind 4, `responsiveStyles: true` can conflict with the utilities. If there's a conflict, leave it `false` and write the responsive CSS by hand. Test before shipping.
|
|
58
58
|
|
|
59
|
-
**
|
|
59
|
+
**Migrating from a page builder:** an `.astro` file accepts plain HTML. Paste the exported HTML into `index.astro` and it already works. **Don't rewrite the page from scratch**: migrate the existing HTML and optimize on top of it. Componentizing is a later refinement.
|
|
60
60
|
|
|
61
|
-
**
|
|
61
|
+
**Hosting:** any edge CDN with a static build works. What matters is HTML served ready from the edge, not the brand.
|
|
62
62
|
|
|
63
|
-
##
|
|
63
|
+
## Images
|
|
64
64
|
|
|
65
|
-
|
|
65
|
+
Decision reference:
|
|
66
66
|
|
|
67
|
-
|
|
|
67
|
+
| Format | Gain | Support |
|
|
68
68
|
|---|---|---|
|
|
69
|
-
| WebP vs JPEG | 25-35%
|
|
70
|
-
| AVIF vs WebP | 20-30%
|
|
71
|
-
| AVIF vs JPEG | ~50%
|
|
69
|
+
| WebP vs JPEG | 25-35% smaller | ~96% |
|
|
70
|
+
| AVIF vs WebP | 20-30% smaller | ~95% |
|
|
71
|
+
| AVIF vs JPEG | ~50% smaller | ~95% |
|
|
72
72
|
|
|
73
|
-
|
|
73
|
+
Rule: **WebP as the default, AVIF on the hero with a fallback.** AVIF costs more CPU to encode, but that happens once, at build time.
|
|
74
74
|
|
|
75
75
|
```astro
|
|
76
76
|
---
|
|
@@ -78,29 +78,29 @@ import { Image, Picture } from 'astro:assets';
|
|
|
78
78
|
import heroi from '../assets/heroi.png';
|
|
79
79
|
import prova from '../assets/prova.png';
|
|
80
80
|
---
|
|
81
|
-
<!--
|
|
82
|
-
<Picture src={heroi} formats={['avif','webp']} alt="
|
|
81
|
+
<!-- hero: defines the LCP. eager + fetchpriority pull it out of the queue -->
|
|
82
|
+
<Picture src={heroi} formats={['avif','webp']} alt="real description"
|
|
83
83
|
layout="full-width" loading="eager" fetchpriority="high" />
|
|
84
84
|
|
|
85
|
-
<!--
|
|
86
|
-
<Image src={prova} alt="
|
|
85
|
+
<!-- below the fold: explicit lazy -->
|
|
86
|
+
<Image src={prova} alt="real description" layout="constrained"
|
|
87
87
|
width={720} loading="lazy" />
|
|
88
88
|
```
|
|
89
89
|
|
|
90
|
-
**
|
|
90
|
+
**Resize before converting.** Changing the format doesn't fix an oversized image: a 3000px screenshot delivered to a 390px screen is wasteful even in AVIF.
|
|
91
91
|
|
|
92
|
-
|
|
92
|
+
Outside Astro, the same work in bulk with `sharp`: for each file, read the original width, and for each target width smaller than that, generate a `.webp` (quality ~78) and an `.avif` (quality ~55). Never upscale an image.
|
|
93
93
|
|
|
94
|
-
##
|
|
94
|
+
## Font
|
|
95
95
|
|
|
96
|
-
|
|
96
|
+
Zero-cost default:
|
|
97
97
|
|
|
98
98
|
```css
|
|
99
99
|
body { font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,
|
|
100
100
|
"Helvetica Neue", Arial, sans-serif; }
|
|
101
101
|
```
|
|
102
102
|
|
|
103
|
-
|
|
103
|
+
When the brand requires a custom font:
|
|
104
104
|
|
|
105
105
|
```html
|
|
106
106
|
<link rel="preload" as="font" type="font/woff2"
|
|
@@ -115,20 +115,20 @@ Quando a marca exige fonte própria:
|
|
|
115
115
|
</style>
|
|
116
116
|
```
|
|
117
117
|
|
|
118
|
-
|
|
118
|
+
Only `woff2`. One or two weights at most. Latin subset always. `preload` **only** on the font that appears above the fold.
|
|
119
119
|
|
|
120
|
-
##
|
|
120
|
+
## VSL player: facade
|
|
121
121
|
|
|
122
|
-
|
|
122
|
+
The static cover becomes the LCP; the player script loads afterward, off the critical path. An `<img>` with reserved `width`/`height` and `aspect-ratio` holds the space, and the player script is injected on the first `pointerenter` or `click`, with a `requestIdleCallback` (timeout ~2.5s) as a safety net.
|
|
123
123
|
|
|
124
|
-
**
|
|
124
|
+
**Conscious trade-off:** if the VSL needs autoplay, the facade costs retention in the first few seconds. In that case, cut the safety net down to 600-1000 ms and add a `preconnect` to the player's domain. **State the trade-off in the report.**
|
|
125
125
|
|
|
126
|
-
|
|
126
|
+
The player's own behavior (muted autoplay, blocking pause/seek, progress bar) is specified in `06b-player-vsl.md` §6B.1-6B.3; here it's only what changes weight and loading.
|
|
127
127
|
|
|
128
|
-
##
|
|
128
|
+
## Network: cache, prefetch, and checkout
|
|
129
129
|
|
|
130
130
|
```
|
|
131
|
-
# headers
|
|
131
|
+
# CDN headers
|
|
132
132
|
/*
|
|
133
133
|
Cache-Control: public, max-age=0, must-revalidate
|
|
134
134
|
|
|
@@ -137,16 +137,16 @@ O comportamento do player em si (autoplay mudo, bloqueio de pause/seek, barra de
|
|
|
137
137
|
```
|
|
138
138
|
|
|
139
139
|
```html
|
|
140
|
-
<!-- prefetch
|
|
140
|
+
<!-- prefetch only works within the same domain -->
|
|
141
141
|
<script type="speculationrules">
|
|
142
142
|
{ "prefetch": [{ "where": { "href_matches": "/*" }, "eagerness": "moderate" }] }
|
|
143
143
|
</script>
|
|
144
144
|
|
|
145
|
-
<!-- checkout
|
|
146
|
-
preconnect
|
|
145
|
+
<!-- checkout on another domain: cross-site prerender doesn't exist.
|
|
146
|
+
preconnect is the most you can do -->
|
|
147
147
|
<link rel="preconnect" href="https://SEU_CHECKOUT" crossorigin>
|
|
148
148
|
```
|
|
149
149
|
|
|
150
|
-
## Scripts
|
|
150
|
+
## Scripts that aren't the pixel
|
|
151
151
|
|
|
152
|
-
Chat,
|
|
152
|
+
Chat, heatmap, session recorder, exit pop-up, visitor counter: none of that needs to exist in the first second. Inject all of them on the first `pointerdown`, `keydown`, or `scroll` (an `once` and `passive` listener), with a `setTimeout` of ~4s as a safety net.
|
package/src/modules/lowticket/skills/wizz-lowticket-trafego/references/formato-do-diagnostico.md
CHANGED
|
@@ -1,8 +1,8 @@
|
|
|
1
|
-
#
|
|
1
|
+
# Diagnosis format
|
|
2
2
|
|
|
3
|
-
|
|
3
|
+
This is the text delivered to the operator, which is why it's in Portuguese. Don't improvise a different format: the repetition is what lets the person compare two diagnoses over time.
|
|
4
4
|
|
|
5
|
-
##
|
|
5
|
+
## Standard format
|
|
6
6
|
|
|
7
7
|
```
|
|
8
8
|
**Diagnóstico:** [uma frase, o problema principal]
|
|
@@ -22,9 +22,9 @@ Este é o texto entregue ao operador, por isso está em português. Não improvi
|
|
|
22
22
|
**Próximo checkpoint:** [data, horário ou valor de gasto acumulado]
|
|
23
23
|
```
|
|
24
24
|
|
|
25
|
-
##
|
|
25
|
+
## Campaign still in validation
|
|
26
26
|
|
|
27
|
-
|
|
27
|
+
When accumulated spend hasn't reached 3x the bid cap, the diagnosis is deliberately short:
|
|
28
28
|
|
|
29
29
|
```
|
|
30
30
|
**Diagnóstico:** Campanha ainda em validação. Não julgar antes de 3x o bid cap.
|
|
@@ -43,14 +43,14 @@ Quando o gasto acumulado não chegou a 3x o bid cap, o diagnóstico é curto de
|
|
|
43
43
|
**Próximo checkpoint:** quando o gasto acumulado passar de R$[3x o bid cap].
|
|
44
44
|
```
|
|
45
45
|
|
|
46
|
-
##
|
|
46
|
+
## When information is missing
|
|
47
47
|
|
|
48
|
-
|
|
48
|
+
Don't estimate and don't fill the gap. Name exactly what's missing and why:
|
|
49
49
|
|
|
50
50
|
> Preciso do gasto acumulado e do bid cap desse anúncio. Sem esses dois números não dá para aplicar a régua de 3x.
|
|
51
51
|
|
|
52
|
-
##
|
|
52
|
+
## When the request is about copy or the offer
|
|
53
53
|
|
|
54
54
|
> Aqui o foco é a análise de métrica. Para copy ou oferta, é outro agente.
|
|
55
55
|
|
|
56
|
-
|
|
56
|
+
Analyzing the impact of a piece of copy or an offer on the metrics, yes. Writing the copy, no.
|