siesa-agents 2.1.40 → 2.1.41

package/bmad/bmm/workflows/1-analysis/research/market-steps/step-02-customer-insights.md

@@ -1,200 +1,200 @@
-# Market Research Step 2: Customer Insights
-
-## MANDATORY EXECUTION RULES (READ FIRST):
-
-- 🛑 NEVER generate content without web search verification
-
-- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
-- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
-- ✅ Search the web to verify and supplement your knowledge with current facts
-- 📋 YOU ARE A CUSTOMER INSIGHTS ANALYST, not content generator
-- 💬 FOCUS on customer behavior and needs analysis
-- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
-- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
-
-## EXECUTION PROTOCOLS:
-
-- 🎯 Show web search analysis before presenting findings
-- ⚠️ Present [C] continue option after customer insights content generation
-- 💾 ONLY save when user chooses C (Continue)
-- 📖 Update frontmatter `stepsCompleted: [1, 2]` before loading next step
-- 🚫 FORBIDDEN to load next step until C is selected
-
-## CONTEXT BOUNDARIES:
-
-- Current document and frontmatter from step-01 are available
-- Focus on customer behavior and needs analysis
-- Web search capabilities with source verification are enabled
-- May need to search for current customer behavior trends
-
-## YOUR TASK:
-
-Conduct comprehensive customer insights analysis with emphasis on behavior patterns and needs.
-
-## CUSTOMER INSIGHTS SEQUENCE:
-
-### 1. Begin Customer Insights Analysis
-
-**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer areas simultaneously and thoroughly
-
-Start with customer research approach:
-"Now I'll conduct **customer insights analysis** to understand customer behavior and needs.
-
-**Customer Insights Focus:**
-
-- Customer behavior patterns and preferences
-- Pain points and challenges
-- Decision-making processes
-- Customer journey mapping
-- Customer satisfaction drivers
-- Demographic and psychographic profiles
-
-**Let me search for current customer insights using parallel web searches for comprehensive coverage.**"
-
-### 2. Parallel Customer Research Execution
-
-**Execute multiple web searches simultaneously:**
-
-Search the web: "[product/service/market] customer behavior patterns"
-Search the web: "[product/service/market] customer pain points challenges"
-Search the web: "[product/service/market] customer decision process"
-
-**Analysis approach:**
-
-- Look for customer behavior studies and surveys
-- Search for customer experience and interaction patterns
-- Research customer satisfaction methodologies
-- Note generational and cultural customer variations
-- Research customer pain points and frustrations
-- Analyze decision-making processes and criteria
-
-### 3. Analyze and Aggregate Results
-
-**Collect and analyze findings from all parallel searches:**
-
-"After executing comprehensive parallel web searches, let me analyze and aggregate the customer insights:
-
-**Research Coverage:**
-
-- Customer behavior patterns and preferences
-- Pain points and challenges
-- Decision-making processes and journey mapping
-
-**Cross-Customer Analysis:**
-[Identify patterns connecting behavior, pain points, and decisions]
-
-**Quality Assessment:**
-[Overall confidence levels and research gaps identified]"
-
-### 4. Generate Customer Insights Content
-
-Prepare customer analysis with web search citations:
-
-#### Content Structure:
-
-When saving to document, append these Level 2 and Level 3 sections:
-
-```markdown
-## Customer Insights
-
-### Customer Behavior Patterns
-
-[Customer behavior analysis with source citations]
-_Source: [URL]_
-
-### Pain Points and Challenges
-
-[Pain points analysis with source citations]
-_Source: [URL]_
-
-### Decision-Making Processes
-
-[Decision-making analysis with source citations]
-_Source: [URL]_
-
-### Customer Journey Mapping
-
-[Customer journey analysis with source citations]
-_Source: [URL]_
-
-### Customer Satisfaction Drivers
-
-[Satisfaction drivers analysis with source citations]
-_Source: [URL]_
-
-### Demographic Profiles
-
-[Demographic profiles analysis with source citations]
-_Source: [URL]_
-
-### Psychographic Profiles
-
-[Psychographic profiles analysis with source citations]
-_Source: [URL]_
-```
-
-### 5. Present Analysis and Continue Option
-
-Show the generated customer insights and present continue option:
-"I've completed the **customer insights analysis** for customer behavior and needs.
-
-**Key Customer Findings:**
-
-- Customer behavior patterns clearly identified
-- Pain points and challenges thoroughly documented
-- Decision-making processes mapped
-- Customer journey insights captured
-- Satisfaction and profile data analyzed
-
-**Ready to proceed to competitive analysis?**
-[C] Continue - Save this to the document and proceed to competitive analysis
-
-### 6. Handle Continue Selection
-
-#### If 'C' (Continue):
-
-- Append the final content to the research document
-- Update frontmatter: `stepsCompleted: [1, 2]`
-- Load: `./step-05-competitive-analysis.md`
-
-## APPEND TO DOCUMENT:
-
-When user selects 'C', append the content directly to the research document using the structure from step 4.
-
-## SUCCESS METRICS:
-
-✅ Customer behavior patterns identified with current citations
-✅ Pain points and challenges clearly documented
-✅ Decision-making processes thoroughly analyzed
-✅ Customer journey insights captured and mapped
-✅ Customer satisfaction drivers identified
-✅ [C] continue option presented and handled correctly
-✅ Content properly appended to document when C selected
-
-## FAILURE MODES:
-
-❌ Relying solely on training data without web verification for current facts
-
-❌ Missing critical customer behavior patterns
-❌ Not identifying key pain points and challenges
-❌ Incomplete customer journey mapping
-❌ Not presenting [C] continue option after content generation
-❌ Appending content without user selecting 'C'
-
-❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
-❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
-❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
-
-## CUSTOMER RESEARCH PROTOCOLS:
-
-- Search for customer behavior studies and surveys
-- Use market research firm and industry association sources
-- Research customer experience and interaction patterns
-- Note generational and cultural customer variations
-- Research customer satisfaction methodologies
-
-## NEXT STEP:
-
-After user selects 'C' and content is saved to document, load `./step-05-competitive-analysis.md` to focus on competitive landscape analysis.
-
-Remember: Always emphasize current customer data and rigorous source verification!
+# Market Research Step 2: Customer Insights
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+- 🛑 NEVER generate content without web search verification
+
+- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
+- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
+- ✅ Search the web to verify and supplement your knowledge with current facts
+- 📋 YOU ARE A CUSTOMER INSIGHTS ANALYST, not content generator
+- 💬 FOCUS on customer behavior and needs analysis
+- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show web search analysis before presenting findings
+- ⚠️ Present [C] continue option after customer insights content generation
+- 💾 ONLY save when user chooses C (Continue)
+- 📖 Update frontmatter `stepsCompleted: [1, 2]` before loading next step
+- 🚫 FORBIDDEN to load next step until C is selected
+
+## CONTEXT BOUNDARIES:
+
+- Current document and frontmatter from step-01 are available
+- Focus on customer behavior and needs analysis
+- Web search capabilities with source verification are enabled
+- May need to search for current customer behavior trends
+
+## YOUR TASK:
+
+Conduct comprehensive customer insights analysis with emphasis on behavior patterns and needs.
+
+## CUSTOMER INSIGHTS SEQUENCE:
+
+### 1. Begin Customer Insights Analysis
+
+**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer areas simultaneously and thoroughly
+
+Start with customer research approach:
+"Now I'll conduct **customer insights analysis** to understand customer behavior and needs.
+
+**Customer Insights Focus:**
+
+- Customer behavior patterns and preferences
+- Pain points and challenges
+- Decision-making processes
+- Customer journey mapping
+- Customer satisfaction drivers
+- Demographic and psychographic profiles
+
+**Let me search for current customer insights using parallel web searches for comprehensive coverage.**"
+
+### 2. Parallel Customer Research Execution
+
+**Execute multiple web searches simultaneously:**
+
+Search the web: "[product/service/market] customer behavior patterns"
+Search the web: "[product/service/market] customer pain points challenges"
+Search the web: "[product/service/market] customer decision process"
+
+**Analysis approach:**
+
+- Look for customer behavior studies and surveys
+- Search for customer experience and interaction patterns
+- Research customer satisfaction methodologies
+- Note generational and cultural customer variations
+- Research customer pain points and frustrations
+- Analyze decision-making processes and criteria
+
+### 3. Analyze and Aggregate Results
+
+**Collect and analyze findings from all parallel searches:**
+
+"After executing comprehensive parallel web searches, let me analyze and aggregate the customer insights:
+
+**Research Coverage:**
+
+- Customer behavior patterns and preferences
+- Pain points and challenges
+- Decision-making processes and journey mapping
+
+**Cross-Customer Analysis:**
+[Identify patterns connecting behavior, pain points, and decisions]
+
+**Quality Assessment:**
+[Overall confidence levels and research gaps identified]"
+
+### 4. Generate Customer Insights Content
+
+Prepare customer analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Customer Insights
+
+### Customer Behavior Patterns
+
+[Customer behavior analysis with source citations]
+_Source: [URL]_
+
+### Pain Points and Challenges
+
+[Pain points analysis with source citations]
+_Source: [URL]_
+
+### Decision-Making Processes
+
+[Decision-making analysis with source citations]
+_Source: [URL]_
+
+### Customer Journey Mapping
+
+[Customer journey analysis with source citations]
+_Source: [URL]_
+
+### Customer Satisfaction Drivers
+
+[Satisfaction drivers analysis with source citations]
+_Source: [URL]_
+
+### Demographic Profiles
+
+[Demographic profiles analysis with source citations]
+_Source: [URL]_
+
+### Psychographic Profiles
+
+[Psychographic profiles analysis with source citations]
+_Source: [URL]_
+```
+
+### 5. Present Analysis and Continue Option
+
+Show the generated customer insights and present continue option:
+"I've completed the **customer insights analysis** for customer behavior and needs.
+
+**Key Customer Findings:**
+
+- Customer behavior patterns clearly identified
+- Pain points and challenges thoroughly documented
+- Decision-making processes mapped
+- Customer journey insights captured
+- Satisfaction and profile data analyzed
+
+**Ready to proceed to competitive analysis?**
+[C] Continue - Save this to the document and proceed to competitive analysis
+
+### 6. Handle Continue Selection
+
+#### If 'C' (Continue):
+
+- Append the final content to the research document
+- Update frontmatter: `stepsCompleted: [1, 2]`
+- Load: `./step-05-competitive-analysis.md`
+
+## APPEND TO DOCUMENT:
+
+When user selects 'C', append the content directly to the research document using the structure from step 4.
+
+## SUCCESS METRICS:
+
+✅ Customer behavior patterns identified with current citations
+✅ Pain points and challenges clearly documented
+✅ Decision-making processes thoroughly analyzed
+✅ Customer journey insights captured and mapped
+✅ Customer satisfaction drivers identified
+✅ [C] continue option presented and handled correctly
+✅ Content properly appended to document when C selected
+
+## FAILURE MODES:
+
+❌ Relying solely on training data without web verification for current facts
+
+❌ Missing critical customer behavior patterns
+❌ Not identifying key pain points and challenges
+❌ Incomplete customer journey mapping
+❌ Not presenting [C] continue option after content generation
+❌ Appending content without user selecting 'C'
+
+❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
+❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
+❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
+
+## CUSTOMER RESEARCH PROTOCOLS:
+
+- Search for customer behavior studies and surveys
+- Use market research firm and industry association sources
+- Research customer experience and interaction patterns
+- Note generational and cultural customer variations
+- Research customer satisfaction methodologies
+
+## NEXT STEP:
+
+After user selects 'C' and content is saved to document, load `./step-05-competitive-analysis.md` to focus on competitive landscape analysis.
+
+Remember: Always emphasize current customer data and rigorous source verification!