bmad-plus 0.7.5 → 0.9.0

package/src/bmad-plus/{agents → packs}/pack-seo/templates/seo-audit-workflow.md

@@ -1,241 +1,241 @@
-# SEO Audit Workflow — BMAD+ SEO Engine v2.0
-
-> Author: Laurent Rochetta | By Oveanet × Laurent Rochetta
-
-## Overview
-
-This workflow orchestrates the 3 SEO Engine agents (Scout, Judge, Chief) through 6 phases to produce a comprehensive audit with scored results and actionable fixes.
-
----
-
-## Phase 1 — Reconnaissance (Scout solo)
-
-**Duration**: ~2 min | **Agent**: Scout (Crawler role)
-
-1. Fetch homepage + `/robots.txt` + `/sitemap.xml`
-2. Detect business type (SaaS, e-commerce, local, publisher, agency)
-3. Mini-crawl: discover 10–25 pages via sitemap + internal links
-4. Detect rendering architecture (SSR / CSR / hybrid)
-5. Check for `/llms.txt` and `/llms-full.txt`
-
-**Checkpoint**: "Identified a [type] site with [N] pages. Continue full audit?"
-
-**Tools**:
-```bash
-python scripts/seo_fetch.py [URL] --json
-python scripts/seo_crawl.py [URL] --depth 2 --max 25 --json
-```
-
----
-
-## Phase 2 — Deep Scan (Scout + Judge in PARALLEL)
-
-**Duration**: ~5 min | **Agents**: Scout (Inspector) + Judge (Content Expert + Schema Master)
-
-### Scout inspects (9 categories):
-1. Crawlability (robots.txt, noindex, crawl depth)
-2. Indexability (canonicals, duplicates, pagination)
-3. Security (HTTPS, HSTS, CSP, X-Frame-Options)
-4. URL Structure (clean URLs, redirects, trailing slashes)
-5. Mobile (viewport, touch targets, font size)
-6. Core Web Vitals signals from source HTML
-7. Structured Data detection (pass to Judge)
-8. JavaScript rendering (CSR/SSR, SPA detection)
-9. IndexNow protocol
-
-### Judge analyzes (in parallel):
-1. E-E-A-T evaluation (Experience, Expertise, Authority, Trust)
-2. Content quality (word count, readability, keyword optimization)
-3. Schema validation (JSON-LD, types, deprecation status)
-4. Image audit (alt text, dimensions, format, lazy loading)
-5. Internal/external link analysis
-6. AI content detection markers
-
-**Tools**:
-```bash
-python scripts/seo_parse.py page.html --url [URL] --json
-python scripts/seo_screenshot.py [URL] --viewport mobile --json
-python scripts/seo_screenshot.py [URL] --viewport desktop --json
-```
-
----
-
-## Phase 3 — AI Readiness & GEO (Judge solo)
-
-**Duration**: ~3 min | **Agent**: Judge (GEO Analyst role)
-
-1. Check AI crawler access (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot)
-2. Verify llms.txt compliance
-3. Check RSL 1.0 licensing
-4. Score passage-level citability (134–167 word blocks)
-5. Analyze brand mention signals
-6. Compute **AI Readiness Score (0–100)**
-
-Reference: `ref/geo-signals.md`
-
----
-
-## Phase 4 — Scoring & Synthesis (Chief solo)
-
-**Duration**: ~2 min | **Agent**: Chief (Scorer role)
-
-Compute **SEO Health Score (0–100)** from weighted categories:
-
-| Category | Weight |
-|----------|--------|
-| Technical SEO | 20% |
-| Content & E-E-A-T | 22% |
-| On-Page SEO | 18% |
-| Schema | 10% |
-| Performance (CWV) | 12% |
-| AI Readiness (GEO) | 12% |
-| Images | 6% |
-
-Output: Score breakdown with visual indicators per category.
-
----
-
-## Phase 5 — Action Plan & Auto-Fixes (Chief solo)
-
-**Duration**: ~3 min | **Agent**: Chief (Strategist role)
-
-1. Classify all issues: 🔴 Critical → 🟠 High → 🟡 Medium → 🟢 Low
-2. Identify Quick Wins (high impact / low effort)
-3. Generate 30/60/90-day roadmap
-4. **Auto-generate code fixes** for:
-   - Missing/broken meta tags (title, description)
-   - Schema JSON-LD blocks (from templates)
-   - robots.txt improvements (AI crawler access)
-   - llms.txt file generation
-   - Image alt text suggestions
-5. **Checkpoint**: "Here's the plan. Want me to apply the fixes automatically?"
-
----
-
-## Phase 5b — PageSpeed Perfection Loop (Scout + Chief iterative)
-
-> **This is the battle-tested loop from our oveanet.ch optimization.**
-> Goal: Achieve **100% on all 4 PageSpeed Insights categories** (Performance, Accessibility, Best Practices, SEO).
-
-### The Loop
-
-```
-┌─────────────────────────────────────┐
-│  1. Run PageSpeed Insights audit    │
-│     (via API or manual)             │
-│           │                         │
-│           ▼                         │
-│  2. Parse failing audits            │
-│     Group by category + priority    │
-│           │                         │
-│           ▼                         │
-│  3. Apply top-priority fix          │
-│     (one fix at a time)             │
-│           │                         │
-│           ▼                         │
-│  4. Re-run PageSpeed                │
-│     Verify fix + no regressions     │
-│           │                         │
-│           ▼                         │
-│  5. Score improved?                 │
-│     YES → Continue to next fix      │
-│     NO → Revert and try different   │
-│           approach                  │
-│           │                         │
-│           ▼                         │
-│  6. All 4 categories = 100%?        │
-│     YES → Done ✅                   │
-│     NO → Go to step 2              │
-└─────────────────────────────────────┘
-```
-
-### PageSpeed Fix Priority Order
-1. **Performance** (hardest — tackle first):
-   - Eliminate render-blocking resources
-   - Properly size images (WebP/AVIF + responsive)
-   - Reduce unused CSS/JS
-   - Defer offscreen images
-   - Minimize main-thread work
-   - Reduce server response time (TTFB)
-   - Preload LCP image
-
-2. **Accessibility** (usually quick wins):
-   - Add alt text to all images
-   - Fix color contrast ratios (4.5:1 minimum)
-   - Add ARIA labels to interactive elements
-   - Ensure heading hierarchy
-   - Add lang attribute to HTML
-   - Ensure form labels
-
-3. **Best Practices**:
-   - HTTPS + no mixed content
-   - No browser errors in console
-   - Remove deprecated APIs
-   - Add proper CSP headers
-
-4. **SEO** (usually easiest):
-   - Add meta description
-   - Ensure crawlable links
-   - Valid robots.txt
-   - Proper viewport meta
-   - Descriptive link text
-
-### Key Rules
-- **One fix at a time** — never batch multiple changes, you need to isolate impact
-- **Always re-test** — PageSpeed scores can regress with seemingly unrelated changes
-- **Mobile first** — always test mobile viewport (Google uses mobile for indexing)
-- **Field vs Lab** — Lab scores (Lighthouse) can differ from field data (CrUX). Target lab 100% first
-
----
-
-## Phase 6 — Monitoring (Scout, optional)
-
-**Duration**: ongoing | **Agent**: Scout (Crawler role)
-
-1. Save audit results to `.bmad-seo/history/[domain]-[date].json`
-2. On re-audit: compare with previous results
-3. Track: issues resolved, new issues, score evolution
-4. Generate progress report with deltas
-
----
-
-## Command Quick Reference
-
-```bash
-# Full audit (all 6 phases)
-/seo full https://example.com
-
-# Quick audit (Phases 1-4 only)
-/seo quick https://example.com
-
-# Individual commands
-/seo technical https://example.com
-/seo content https://example.com
-/seo geo https://example.com
-/seo schema https://example.com
-/seo images https://example.com
-/seo hreflang https://example.com
-
-# PageSpeed perfection loop
-/seo pagespeed https://example.com
-
-# Strategic planning
-/seo plan saas|ecommerce|local|publisher|agency
-
-# Auto-fix generation
-/seo fix
-
-# Monitoring
-/seo history
-/seo compare
-```
-
----
-
-## Tips for Best Results
-
-1. **Start with `/seo full`** for the first audit — it gives you the complete picture
-2. **Use `/seo pagespeed`** after fixing major issues to chase 100% scores
-3. **Re-run monthly** with `/seo compare` to track progress
-4. **Feed the AI crawlers**: Allow GPTBot + ClaudeBot + PerplexityBot in robots.txt
-5. **Check GEO separately**: AI search visibility evolves fast, audit quarterly with `/seo geo`
+# SEO Audit Workflow — BMAD+ SEO Engine v2.0
+
+> Author: Laurent Rochetta | By Oveanet × Laurent Rochetta
+
+## Overview
+
+This workflow orchestrates the 3 SEO Engine agents (Scout, Judge, Chief) through 6 phases to produce a comprehensive audit with scored results and actionable fixes.
+
+---
+
+## Phase 1 — Reconnaissance (Scout solo)
+
+**Duration**: ~2 min | **Agent**: Scout (Crawler role)
+
+1. Fetch homepage + `/robots.txt` + `/sitemap.xml`
+2. Detect business type (SaaS, e-commerce, local, publisher, agency)
+3. Mini-crawl: discover 10–25 pages via sitemap + internal links
+4. Detect rendering architecture (SSR / CSR / hybrid)
+5. Check for `/llms.txt` and `/llms-full.txt`
+
+**Checkpoint**: "Identified a [type] site with [N] pages. Continue full audit?"
+
+**Tools**:
+```bash
+python scripts/seo_fetch.py [URL] --json
+python scripts/seo_crawl.py [URL] --depth 2 --max 25 --json
+```
+
+---
+
+## Phase 2 — Deep Scan (Scout + Judge in PARALLEL)
+
+**Duration**: ~5 min | **Agents**: Scout (Inspector) + Judge (Content Expert + Schema Master)
+
+### Scout inspects (9 categories):
+1. Crawlability (robots.txt, noindex, crawl depth)
+2. Indexability (canonicals, duplicates, pagination)
+3. Security (HTTPS, HSTS, CSP, X-Frame-Options)
+4. URL Structure (clean URLs, redirects, trailing slashes)
+5. Mobile (viewport, touch targets, font size)
+6. Core Web Vitals signals from source HTML
+7. Structured Data detection (pass to Judge)
+8. JavaScript rendering (CSR/SSR, SPA detection)
+9. IndexNow protocol
+
+### Judge analyzes (in parallel):
+1. E-E-A-T evaluation (Experience, Expertise, Authority, Trust)
+2. Content quality (word count, readability, keyword optimization)
+3. Schema validation (JSON-LD, types, deprecation status)
+4. Image audit (alt text, dimensions, format, lazy loading)
+5. Internal/external link analysis
+6. AI content detection markers
+
+**Tools**:
+```bash
+python scripts/seo_parse.py page.html --url [URL] --json
+python scripts/seo_screenshot.py [URL] --viewport mobile --json
+python scripts/seo_screenshot.py [URL] --viewport desktop --json
+```
+
+---
+
+## Phase 3 — AI Readiness & GEO (Judge solo)
+
+**Duration**: ~3 min | **Agent**: Judge (GEO Analyst role)
+
+1. Check AI crawler access (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot)
+2. Verify llms.txt compliance
+3. Check RSL 1.0 licensing
+4. Score passage-level citability (134–167 word blocks)
+5. Analyze brand mention signals
+6. Compute **AI Readiness Score (0–100)**
+
+Reference: `ref/geo-signals.md`
+
+---
+
+## Phase 4 — Scoring & Synthesis (Chief solo)
+
+**Duration**: ~2 min | **Agent**: Chief (Scorer role)
+
+Compute **SEO Health Score (0–100)** from weighted categories:
+
+| Category | Weight |
+|----------|--------|
+| Technical SEO | 20% |
+| Content & E-E-A-T | 22% |
+| On-Page SEO | 18% |
+| Schema | 10% |
+| Performance (CWV) | 12% |
+| AI Readiness (GEO) | 12% |
+| Images | 6% |
+
+Output: Score breakdown with visual indicators per category.
+
+---
+
+## Phase 5 — Action Plan & Auto-Fixes (Chief solo)
+
+**Duration**: ~3 min | **Agent**: Chief (Strategist role)
+
+1. Classify all issues: 🔴 Critical → 🟠 High → 🟡 Medium → 🟢 Low
+2. Identify Quick Wins (high impact / low effort)
+3. Generate 30/60/90-day roadmap
+4. **Auto-generate code fixes** for:
+   - Missing/broken meta tags (title, description)
+   - Schema JSON-LD blocks (from templates)
+   - robots.txt improvements (AI crawler access)
+   - llms.txt file generation
+   - Image alt text suggestions
+5. **Checkpoint**: "Here's the plan. Want me to apply the fixes automatically?"
+
+---
+
+## Phase 5b — PageSpeed Perfection Loop (Scout + Chief iterative)
+
+> **This is the battle-tested loop from our oveanet.ch optimization.**
+> Goal: Achieve **100% on all 4 PageSpeed Insights categories** (Performance, Accessibility, Best Practices, SEO).
+
+### The Loop
+
+```
+┌─────────────────────────────────────┐
+│  1. Run PageSpeed Insights audit    │
+│     (via API or manual)             │
+│           │                         │
+│           ▼                         │
+│  2. Parse failing audits            │
+│     Group by category + priority    │
+│           │                         │
+│           ▼                         │
+│  3. Apply top-priority fix          │
+│     (one fix at a time)             │
+│           │                         │
+│           ▼                         │
+│  4. Re-run PageSpeed                │
+│     Verify fix + no regressions     │
+│           │                         │
+│           ▼                         │
+│  5. Score improved?                 │
+│     YES → Continue to next fix      │
+│     NO → Revert and try different   │
+│           approach                  │
+│           │                         │
+│           ▼                         │
+│  6. All 4 categories = 100%?        │
+│     YES → Done ✅                   │
+│     NO → Go to step 2              │
+└─────────────────────────────────────┘
+```
+
+### PageSpeed Fix Priority Order
+1. **Performance** (hardest — tackle first):
+   - Eliminate render-blocking resources
+   - Properly size images (WebP/AVIF + responsive)
+   - Reduce unused CSS/JS
+   - Defer offscreen images
+   - Minimize main-thread work
+   - Reduce server response time (TTFB)
+   - Preload LCP image
+
+2. **Accessibility** (usually quick wins):
+   - Add alt text to all images
+   - Fix color contrast ratios (4.5:1 minimum)
+   - Add ARIA labels to interactive elements
+   - Ensure heading hierarchy
+   - Add lang attribute to HTML
+   - Ensure form labels
+
+3. **Best Practices**:
+   - HTTPS + no mixed content
+   - No browser errors in console
+   - Remove deprecated APIs
+   - Add proper CSP headers
+
+4. **SEO** (usually easiest):
+   - Add meta description
+   - Ensure crawlable links
+   - Valid robots.txt
+   - Proper viewport meta
+   - Descriptive link text
+
+### Key Rules
+- **One fix at a time** — never batch multiple changes, you need to isolate impact
+- **Always re-test** — PageSpeed scores can regress with seemingly unrelated changes
+- **Mobile first** — always test mobile viewport (Google uses mobile for indexing)
+- **Field vs Lab** — Lab scores (Lighthouse) can differ from field data (CrUX). Target lab 100% first
+
+---
+
+## Phase 6 — Monitoring (Scout, optional)
+
+**Duration**: ongoing | **Agent**: Scout (Crawler role)
+
+1. Save audit results to `.bmad-seo/history/[domain]-[date].json`
+2. On re-audit: compare with previous results
+3. Track: issues resolved, new issues, score evolution
+4. Generate progress report with deltas
+
+---
+
+## Command Quick Reference
+
+```bash
+# Full audit (all 6 phases)
+/seo full https://example.com
+
+# Quick audit (Phases 1-4 only)
+/seo quick https://example.com
+
+# Individual commands
+/seo technical https://example.com
+/seo content https://example.com
+/seo geo https://example.com
+/seo schema https://example.com
+/seo images https://example.com
+/seo hreflang https://example.com
+
+# PageSpeed perfection loop
+/seo pagespeed https://example.com
+
+# Strategic planning
+/seo plan saas|ecommerce|local|publisher|agency
+
+# Auto-fix generation
+/seo fix
+
+# Monitoring
+/seo history
+/seo compare
+```
+
+---
+
+## Tips for Best Results
+
+1. **Start with `/seo full`** for the first audit — it gives you the complete picture
+2. **Use `/seo pagespeed`** after fixing major issues to chase 100% scores
+3. **Re-run monthly** with `/seo compare` to track progress
+4. **Feed the AI crawlers**: Allow GPTBot + ClaudeBot + PerplexityBot in robots.txt
+5. **Check GEO separately**: AI search visibility evolves fast, audit quarterly with `/seo geo`