bmad-plus 0.7.5 → 0.9.0

package/src/bmad-plus/{agents → packs}/pack-seo/ref/eeat-criteria.md

@@ -1,123 +1,123 @@
-# E-E-A-T Evaluation Criteria (March 2026)
-
-> Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
-> Based on: Google Quality Rater Guidelines (September 2025 update)
-
-## Overview
-
-E-E-A-T = **Experience, Expertise, Authoritativeness, Trustworthiness**
-
-Google's quality raters evaluate pages on these four dimensions. While not a direct ranking factor, E-E-A-T signals influence how Google's algorithms assess content quality and YMYL (Your Money or Your Life) pages.
-
-> Since March 2024, the Helpful Content System is merged into Google's core algorithm. Enforcement is continuous, not via separate HCU updates.
-
----
-
-## Experience (25 points)
-
-First-hand, real-world experience with the topic.
-
-| Signal | Points | How to Detect |
-|--------|--------|---------------|
-| Original research or case studies | 8 | Unique data, before/after results, proprietary findings |
-| First-hand process documentation | 6 | Step-by-step from personal experience, production screenshots |
-| Unique media from direct experience | 6 | Original photos, self-recorded videos, personal screenshots |
-| Specific examples and anecdotes | 5 | Named examples, concrete details, real scenarios |
-
-**Red flags**: Generic advice that could come from any source, stock photos only, no personal perspective.
-
----
-
-## Expertise (25 points)
-
-Demonstrable knowledge and skill in the subject area.
-
-| Signal | Points | How to Detect |
-|--------|--------|---------------|
-| Author credentials visible | 7 | Bio with qualifications, certifications, professional background |
-| Technical depth appropriate | 7 | Correct terminology, nuanced explanations, awareness of edge cases |
-| Well-sourced claims | 6 | Citations to studies, official documentation, linked sources |
-| Comprehensive topic coverage | 5 | Covers subtopics, addresses counterarguments, FAQ sections |
-
-**Red flags**: No author identified, surface-level coverage, factual errors, outdated information.
-
----
-
-## Authoritativeness (25 points)
-
-Recognition as a trusted source by peers and industry.
-
-| Signal | Points | How to Detect |
-|--------|--------|---------------|
-| External citations / references | 7 | Backlinks from authoritative sites, cited in industry publications |
-| Brand recognition signals | 7 | Awards, partnerships, media mentions, client logos |
-| Author published elsewhere | 6 | Guest posts, conference talks, books, academic papers |
-| Expert endorsements | 5 | Testimonials from peers, quoted by other experts |
-
-**Red flags**: Brand-new domain with no web presence, no external references, no social proof.
-
----
-
-## Trustworthiness (25 points)
-
-Transparency, accuracy, and confidence in the source.
-
-| Signal | Points | How to Detect |
-|--------|--------|---------------|
-| Contact info and physical address | 7 | Phone, email, postal address, About page |
-| Privacy policy and terms | 5 | Legal pages present, accessible, and up-to-date |
-| HTTPS and security signals | 5 | Valid SSL, HSTS, security headers present |
-| Transparent authorship and dates | 5 | Author byline, publication date, last updated date |
-| Customer proof | 3 | Verified reviews, testimonials, case studies |
-
-**Red flags**: No contact information, anonymous content, no dates, misleading claims, HTTP only.
-
----
-
-## YMYL Pages — Higher Standards
-
-YMYL (Your Money or Your Life) topics require **elevated E-E-A-T**:
-
-| YMYL Category | Examples | E-E-A-T Bar |
-|---------------|----------|-------------|
-| Health | Medical advice, symptoms, treatments | Very High — requires medical expertise |
-| Finance | Investment, tax, insurance, banking | Very High — requires financial credentials |
-| Safety | Product safety, emergency info | Very High |
-| Legal | Legal rights, contracts, regulations | Very High — requires legal expertise |
-| News | Current events, political coverage | High — requires journalistic standards |
-| Shopping | Product reviews, comparisons | Moderate-High |
-
----
-
-## AI Content Assessment (Sept 2025 QRG Addition)
-
-Google raters now formally assess AI-generated content.
-
-### Acceptable AI Content
-- Demonstrates genuine E-E-A-T despite AI assistance
-- Provides unique value (not just rephrased existing content)
-- Has clear human oversight and editing
-- Contains original analysis, insights, or perspective
-- Includes first-party data or real-world evidence
-
-### Low-Quality AI Content Markers
-- Generic phrasing with no specificity
-- Repetitive structure across multiple pages (cookie-cutter)
-- No original insights or unique data
-- Missing author attribution entirely
-- Factual inaccuracies or hallucinated statistics
-- Excessive use of filler words and hedging language
-
----
-
-## Scoring Methodology
-
-**Total E-E-A-T Score = Experience + Expertise + Authoritativeness + Trustworthiness (out of 100)**
-
-| Range | Rating | Interpretation |
-|-------|--------|---------------|
-| 80–100 | Excellent | Strong signals across all dimensions |
-| 60–79 | Good | Solid foundation with room to improve |
-| 40–59 | Needs Work | Significant gaps in one or more areas |
-| 20–39 | Poor | Major deficiencies undermining credibility |
-| 0–19 | Critical | Lacking basic trust and expertise signals |
+# E-E-A-T Evaluation Criteria (March 2026)
+
+> Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
+> Based on: Google Quality Rater Guidelines (September 2025 update)
+
+## Overview
+
+E-E-A-T = **Experience, Expertise, Authoritativeness, Trustworthiness**
+
+Google's quality raters evaluate pages on these four dimensions. While not a direct ranking factor, E-E-A-T signals influence how Google's algorithms assess content quality and YMYL (Your Money or Your Life) pages.
+
+> Since March 2024, the Helpful Content System is merged into Google's core algorithm. Enforcement is continuous, not via separate HCU updates.
+
+---
+
+## Experience (25 points)
+
+First-hand, real-world experience with the topic.
+
+| Signal | Points | How to Detect |
+|--------|--------|---------------|
+| Original research or case studies | 8 | Unique data, before/after results, proprietary findings |
+| First-hand process documentation | 6 | Step-by-step from personal experience, production screenshots |
+| Unique media from direct experience | 6 | Original photos, self-recorded videos, personal screenshots |
+| Specific examples and anecdotes | 5 | Named examples, concrete details, real scenarios |
+
+**Red flags**: Generic advice that could come from any source, stock photos only, no personal perspective.
+
+---
+
+## Expertise (25 points)
+
+Demonstrable knowledge and skill in the subject area.
+
+| Signal | Points | How to Detect |
+|--------|--------|---------------|
+| Author credentials visible | 7 | Bio with qualifications, certifications, professional background |
+| Technical depth appropriate | 7 | Correct terminology, nuanced explanations, awareness of edge cases |
+| Well-sourced claims | 6 | Citations to studies, official documentation, linked sources |
+| Comprehensive topic coverage | 5 | Covers subtopics, addresses counterarguments, FAQ sections |
+
+**Red flags**: No author identified, surface-level coverage, factual errors, outdated information.
+
+---
+
+## Authoritativeness (25 points)
+
+Recognition as a trusted source by peers and industry.
+
+| Signal | Points | How to Detect |
+|--------|--------|---------------|
+| External citations / references | 7 | Backlinks from authoritative sites, cited in industry publications |
+| Brand recognition signals | 7 | Awards, partnerships, media mentions, client logos |
+| Author published elsewhere | 6 | Guest posts, conference talks, books, academic papers |
+| Expert endorsements | 5 | Testimonials from peers, quoted by other experts |
+
+**Red flags**: Brand-new domain with no web presence, no external references, no social proof.
+
+---
+
+## Trustworthiness (25 points)
+
+Transparency, accuracy, and confidence in the source.
+
+| Signal | Points | How to Detect |
+|--------|--------|---------------|
+| Contact info and physical address | 7 | Phone, email, postal address, About page |
+| Privacy policy and terms | 5 | Legal pages present, accessible, and up-to-date |
+| HTTPS and security signals | 5 | Valid SSL, HSTS, security headers present |
+| Transparent authorship and dates | 5 | Author byline, publication date, last updated date |
+| Customer proof | 3 | Verified reviews, testimonials, case studies |
+
+**Red flags**: No contact information, anonymous content, no dates, misleading claims, HTTP only.
+
+---
+
+## YMYL Pages — Higher Standards
+
+YMYL (Your Money or Your Life) topics require **elevated E-E-A-T**:
+
+| YMYL Category | Examples | E-E-A-T Bar |
+|---------------|----------|-------------|
+| Health | Medical advice, symptoms, treatments | Very High — requires medical expertise |
+| Finance | Investment, tax, insurance, banking | Very High — requires financial credentials |
+| Safety | Product safety, emergency info | Very High |
+| Legal | Legal rights, contracts, regulations | Very High — requires legal expertise |
+| News | Current events, political coverage | High — requires journalistic standards |
+| Shopping | Product reviews, comparisons | Moderate-High |
+
+---
+
+## AI Content Assessment (Sept 2025 QRG Addition)
+
+Google raters now formally assess AI-generated content.
+
+### Acceptable AI Content
+- Demonstrates genuine E-E-A-T despite AI assistance
+- Provides unique value (not just rephrased existing content)
+- Has clear human oversight and editing
+- Contains original analysis, insights, or perspective
+- Includes first-party data or real-world evidence
+
+### Low-Quality AI Content Markers
+- Generic phrasing with no specificity
+- Repetitive structure across multiple pages (cookie-cutter)
+- No original insights or unique data
+- Missing author attribution entirely
+- Factual inaccuracies or hallucinated statistics
+- Excessive use of filler words and hedging language
+
+---
+
+## Scoring Methodology
+
+**Total E-E-A-T Score = Experience + Expertise + Authoritativeness + Trustworthiness (out of 100)**
+
+| Range | Rating | Interpretation |
+|-------|--------|---------------|
+| 80–100 | Excellent | Strong signals across all dimensions |
+| 60–79 | Good | Solid foundation with room to improve |
+| 40–59 | Needs Work | Significant gaps in one or more areas |
+| 20–39 | Poor | Major deficiencies undermining credibility |
+| 0–19 | Critical | Lacking basic trust and expertise signals |

package/src/bmad-plus/{agents → packs}/pack-seo/ref/geo-signals.md

@@ -1,167 +1,167 @@
-# GEO Signals — AI Search Optimization Guide (March 2026)
-
-> Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
-
-## What is GEO?
-
-**Generative Engine Optimization (GEO)** is the discipline of optimizing content for AI-generated answers across Google AI Overviews, ChatGPT, Perplexity, Bing Copilot, and other AI-powered search experiences.
-
-## AI Search Landscape
-
-| Platform | Reach | Key Citation Sources |
-|----------|-------|---------------------|
-| Google AI Overviews | 1.5B users/month, 200+ countries, 50%+ query coverage | Top-10 ranking pages (92%) |
-| Google AI Mode | Full conversational search (May 2025), zero organic links | Citation is the only visibility mechanism |
-| ChatGPT Search | 900M weekly active users | Wikipedia (47.9%), Reddit (11.3%) |
-| Perplexity | 500M+ monthly queries | Reddit (46.7%), Wikipedia |
-| Bing Copilot | Integrated in Edge/Windows | Bing index, authoritative sites |
-
-> AI-referred sessions grew **527%** between January and May 2025 (SparkToro).
-
----
-
-## The Brand Mention Revolution
-
-**Brand mentions correlate 3× more strongly with AI visibility than backlinks.**
-(Ahrefs December 2025 study, 75,000 brands)
-
-| Signal | Correlation with AI Citations |
-|--------|-------------------------------|
-| YouTube mentions | ~0.737 (strongest) |
-| Reddit mentions | High |
-| Wikipedia presence | High |
-| LinkedIn presence | Moderate |
-| Domain Rating (backlinks) | ~0.266 (weak) |
-
-> Only **11%** of domains are cited by both ChatGPT and Google AI Overviews for the same query — platform-specific optimization is essential.
-
----
-
-## GEO Scoring Criteria
-
-### 1. Citability (25%)
-
-**Optimal passage length: 134–167 words** for AI citation.
-
-| Signal | Strong | Weak |
-|--------|--------|------|
-| Quotable statements with facts/stats | ✅ | Vague generic statements |
-| Self-contained answer blocks | ✅ | Requires surrounding context |
-| Direct answer in first 40–60 words | ✅ | Buried conclusions |
-| "X is..." / "X refers to..." patterns | ✅ | No definitions |
-| Unique data not found elsewhere | ✅ | Commonly available info |
-
-### 2. Structural Readability (20%)
-
-92% of AI Overview citations come from top-10 pages, but 47% come from pages below position 5 — demonstrating different selection logic.
-
-| Signal | Strong | Weak |
-|--------|--------|------|
-| Clean H1→H2→H3 hierarchy | ✅ | Wall of text |
-| Question-based headings | ✅ | Vague headings |
-| Short paragraphs (2-4 sentences) | ✅ | Long unbroken paragraphs |
-| Tables for comparative data | ✅ | No structured data display |
-| Lists for multi-item content | ✅ | Inline lists in sentences |
-
-### 3. Multi-Modal Content (15%)
-
-Content with multi-modal elements sees **156% higher selection rates**.
-
-- Text + relevant images
-- Video content (embedded or linked)
-- Infographics and charts
-- Interactive tools (calculators, assessments)
-- Structured data supporting media
-
-### 4. Authority & Brand Signals (20%)
-
-- Author byline with credentials
-- Publication and last-updated dates
-- Citations to primary sources
-- Organization credentials
-- Entity presence in Wikipedia, Wikidata
-- Active presence on Reddit, YouTube, LinkedIn
-
-### 5. Technical Accessibility (20%)
-
-**AI crawlers do NOT execute JavaScript** — SSR is critical.
-
-- Server-side rendering for core content
-- AI crawler access in robots.txt
-- llms.txt file presence
-- RSL 1.0 licensing terms
-
----
-
-## AI Crawler Registry
-
-| Crawler | Owner | Purpose | Recommend |
-|---------|-------|---------|-----------|
-| GPTBot | OpenAI | ChatGPT web search + training | Allow |
-| OAI-SearchBot | OpenAI | OpenAI search features | Allow |
-| ChatGPT-User | OpenAI | ChatGPT browsing | Allow |
-| ClaudeBot | Anthropic | Claude web features | Allow |
-| PerplexityBot | Perplexity | Perplexity search | Allow |
-| Applebot-Extended | Apple | Apple Intelligence features | Allow |
-| Google-Extended | Google | Gemini training (NOT Search) | Optional |
-| CCBot | Common Crawl | Open dataset training | Optional/Block |
-| Bytespider | ByteDance | TikTok/Douyin AI training | Block |
-| anthropic-ai | Anthropic | Claude training | Optional |
-| cohere-ai | Cohere | Cohere models | Optional |
-
----
-
-## llms.txt Standard
-
-File at `/llms.txt` (domain root). Provides structured guidance to AI crawlers.
-
-```
-# Site Name
-> One-line description
-
-## Main Sections
-- [Page Title](url): Description
-- [Another Page](url): Description
-
-## Key Facts
-- Important fact 1
-- Important fact 2
-```
-
-Also check for `/llms-full.txt` (expanded version).
-
----
-
-## RSL 1.0 (Really Simple Licensing)
-
-Machine-readable AI licensing standard (December 2025).
-Backed by: Reddit, Yahoo, Medium, Quora, Cloudflare, Akamai, Creative Commons.
-
-Check for RSL implementation and appropriate licensing terms.
-
----
-
-## Quick Wins for AI Visibility
-
-### Immediate (1 day)
-1. Add "What is [topic]?" definition in first 60 words of key pages
-2. Create 134–167 word self-contained answer blocks
-3. Add question-based H2/H3 headings
-4. Include specific statistics with source attribution
-5. Add publication and update dates
-6. Allow key AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot)
-
-### Short-term (1 week)
-1. Create `/llms.txt` file
-2. Add author bios with credentials + Wikipedia/LinkedIn links
-3. Implement Person and Organization schema
-4. Add comparison tables with structured data
-5. Ensure SSR for all critical content
-
-### Strategic (1-3 months)
-1. Build Wikipedia presence for brand and key people
-2. Create original research or surveys (unique citability)
-3. Establish active YouTube channel
-4. Build Reddit community presence
-5. Implement comprehensive entity linking (sameAs across platforms)
-6. Develop unique tools, calculators, or interactive content
+# GEO Signals — AI Search Optimization Guide (March 2026)
+
+> Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
+
+## What is GEO?
+
+**Generative Engine Optimization (GEO)** is the discipline of optimizing content for AI-generated answers across Google AI Overviews, ChatGPT, Perplexity, Bing Copilot, and other AI-powered search experiences.
+
+## AI Search Landscape
+
+| Platform | Reach | Key Citation Sources |
+|----------|-------|---------------------|
+| Google AI Overviews | 1.5B users/month, 200+ countries, 50%+ query coverage | Top-10 ranking pages (92%) |
+| Google AI Mode | Full conversational search (May 2025), zero organic links | Citation is the only visibility mechanism |
+| ChatGPT Search | 900M weekly active users | Wikipedia (47.9%), Reddit (11.3%) |
+| Perplexity | 500M+ monthly queries | Reddit (46.7%), Wikipedia |
+| Bing Copilot | Integrated in Edge/Windows | Bing index, authoritative sites |
+
+> AI-referred sessions grew **527%** between January and May 2025 (SparkToro).
+
+---
+
+## The Brand Mention Revolution
+
+**Brand mentions correlate 3× more strongly with AI visibility than backlinks.**
+(Ahrefs December 2025 study, 75,000 brands)
+
+| Signal | Correlation with AI Citations |
+|--------|-------------------------------|
+| YouTube mentions | ~0.737 (strongest) |
+| Reddit mentions | High |
+| Wikipedia presence | High |
+| LinkedIn presence | Moderate |
+| Domain Rating (backlinks) | ~0.266 (weak) |
+
+> Only **11%** of domains are cited by both ChatGPT and Google AI Overviews for the same query — platform-specific optimization is essential.
+
+---
+
+## GEO Scoring Criteria
+
+### 1. Citability (25%)
+
+**Optimal passage length: 134–167 words** for AI citation.
+
+| Signal | Strong | Weak |
+|--------|--------|------|
+| Quotable statements with facts/stats | ✅ | Vague generic statements |
+| Self-contained answer blocks | ✅ | Requires surrounding context |
+| Direct answer in first 40–60 words | ✅ | Buried conclusions |
+| "X is..." / "X refers to..." patterns | ✅ | No definitions |
+| Unique data not found elsewhere | ✅ | Commonly available info |
+
+### 2. Structural Readability (20%)
+
+92% of AI Overview citations come from top-10 pages, but 47% come from pages below position 5 — demonstrating different selection logic.
+
+| Signal | Strong | Weak |
+|--------|--------|------|
+| Clean H1→H2→H3 hierarchy | ✅ | Wall of text |
+| Question-based headings | ✅ | Vague headings |
+| Short paragraphs (2-4 sentences) | ✅ | Long unbroken paragraphs |
+| Tables for comparative data | ✅ | No structured data display |
+| Lists for multi-item content | ✅ | Inline lists in sentences |
+
+### 3. Multi-Modal Content (15%)
+
+Content with multi-modal elements sees **156% higher selection rates**.
+
+- Text + relevant images
+- Video content (embedded or linked)
+- Infographics and charts
+- Interactive tools (calculators, assessments)
+- Structured data supporting media
+
+### 4. Authority & Brand Signals (20%)
+
+- Author byline with credentials
+- Publication and last-updated dates
+- Citations to primary sources
+- Organization credentials
+- Entity presence in Wikipedia, Wikidata
+- Active presence on Reddit, YouTube, LinkedIn
+
+### 5. Technical Accessibility (20%)
+
+**AI crawlers do NOT execute JavaScript** — SSR is critical.
+
+- Server-side rendering for core content
+- AI crawler access in robots.txt
+- llms.txt file presence
+- RSL 1.0 licensing terms
+
+---
+
+## AI Crawler Registry
+
+| Crawler | Owner | Purpose | Recommend |
+|---------|-------|---------|-----------|
+| GPTBot | OpenAI | ChatGPT web search + training | Allow |
+| OAI-SearchBot | OpenAI | OpenAI search features | Allow |
+| ChatGPT-User | OpenAI | ChatGPT browsing | Allow |
+| ClaudeBot | Anthropic | Claude web features | Allow |
+| PerplexityBot | Perplexity | Perplexity search | Allow |
+| Applebot-Extended | Apple | Apple Intelligence features | Allow |
+| Google-Extended | Google | Gemini training (NOT Search) | Optional |
+| CCBot | Common Crawl | Open dataset training | Optional/Block |
+| Bytespider | ByteDance | TikTok/Douyin AI training | Block |
+| anthropic-ai | Anthropic | Claude training | Optional |
+| cohere-ai | Cohere | Cohere models | Optional |
+
+---
+
+## llms.txt Standard
+
+File at `/llms.txt` (domain root). Provides structured guidance to AI crawlers.
+
+```
+# Site Name
+> One-line description
+
+## Main Sections
+- [Page Title](url): Description
+- [Another Page](url): Description
+
+## Key Facts
+- Important fact 1
+- Important fact 2
+```
+
+Also check for `/llms-full.txt` (expanded version).
+
+---
+
+## RSL 1.0 (Really Simple Licensing)
+
+Machine-readable AI licensing standard (December 2025).
+Backed by: Reddit, Yahoo, Medium, Quora, Cloudflare, Akamai, Creative Commons.
+
+Check for RSL implementation and appropriate licensing terms.
+
+---
+
+## Quick Wins for AI Visibility
+
+### Immediate (1 day)
+1. Add "What is [topic]?" definition in first 60 words of key pages
+2. Create 134–167 word self-contained answer blocks
+3. Add question-based H2/H3 headings
+4. Include specific statistics with source attribution
+5. Add publication and update dates
+6. Allow key AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot)
+
+### Short-term (1 week)
+1. Create `/llms.txt` file
+2. Add author bios with credentials + Wikipedia/LinkedIn links
+3. Implement Person and Organization schema
+4. Add comparison tables with structured data
+5. Ensure SSR for all critical content
+
+### Strategic (1-3 months)
+1. Build Wikipedia presence for brand and key people
+2. Create original research or surveys (unique citability)
+3. Establish active YouTube channel
+4. Build Reddit community presence
+5. Implement comprehensive entity linking (sameAs across platforms)
+6. Develop unique tools, calculators, or interactive content