@nguyenphp/antigravity-marketing 1.0.0

package/templates/.agent/skills/ppc-advertising/SKILL.md

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+---
+name: ppc-advertising
+description: Paid advertising on Google, Meta, LinkedIn with campaign structure and bidding strategies.
+allowed-tools: Read, Glob, Grep
+---
+
+# PPC Advertising
+
+> Master paid advertising across major platforms.
+
+---
+
+## 1. Platform Overview
+
+| Platform | Best For | Avg CPC | Audience |
+|----------|----------|---------|----------|
+| **Google Search** | Intent-based | $1-$50 | Active searchers |
+| **Google Display** | Awareness | $0.50-$5 | Broad reach |
+| **YouTube** | Video, awareness | $0.10-$0.30/view | Video consumers |
+| **Meta (FB/IG)** | Interest-based | $0.50-$5 | Social users |
+| **LinkedIn** | B2B | $2-$15 | Professionals |
+| **TikTok** | Gen Z, viral | $0.50-$3 | Young users |
+
+---
+
+## 2. Google Ads
+
+### Campaign Types
+
+| Type | Best For | Targeting |
+|------|----------|-----------|
+| **Search** | Intent, conversions | Keywords |
+| **Display** | Awareness, retargeting | Audiences, placements |
+| **Shopping** | E-commerce | Product feed |
+| **Video** | Branding, YouTube | Audiences, topics |
+| **Performance Max** | Automated, all channels | Goals |
+| **Demand Gen** | Discovery, social-style | Audiences |
+
+### Keyword Match Types
+
+| Type | Symbol | Matches |
+|------|--------|---------|
+| **Broad** | keyword | Related searches |
+| **Phrase** | "keyword" | Contains phrase |
+| **Exact** | [keyword] | Exact or close variants |
+
+### Ad Structure
+
+| Element | Limit | Best Practice |
+|---------|-------|---------------|
+| **Headlines** | 15 (30 chars each) | Include keywords, benefits |
+| **Descriptions** | 4 (90 chars each) | CTA, unique value |
+| **Display URL** | 2 paths (15 chars) | Relevant keywords |
+
+---
+
+## 3. Meta Ads (Facebook/Instagram)
+
+### Campaign Objectives
+
+| Objective | Goal | Optimization |
+|-----------|------|--------------|
+| **Awareness** | Reach | Impressions |
+| **Traffic** | Clicks | Link clicks |
+| **Engagement** | Interaction | Post engagement |
+| **Leads** | Form fills | Leads |
+| **Sales** | Purchases | Conversions |
+
+### Audience Types
+
+| Type | Source | Use |
+|------|--------|-----|
+| **Core** | Demographics, interests | Prospecting |
+| **Custom** | Your data (email, pixel) | Retargeting, lookalike base |
+| **Lookalike** | Similar to custom | Expansion |
+
+### Ad Formats
+
+| Format | Best For | Specs |
+|--------|----------|-------|
+| **Single image** | Simple message | 1080x1080 or 1200x628 |
+| **Carousel** | Multiple products | 2-10 cards |
+| **Video** | Engagement, stories | 15-60 sec optimal |
+| **Collection** | E-commerce | Catalog integration |
+
+---
+
+## 4. LinkedIn Ads
+
+### Campaign Objectives
+
+| Objective | Best For |
+|-----------|----------|
+| **Brand awareness** | Top of funnel |
+| **Website visits** | Traffic |
+| **Engagement** | Content promotion |
+| **Lead gen forms** | B2B leads |
+| **Conversions** | High-value actions |
+
+### Targeting Options
+
+| Type | Examples |
+|------|----------|
+| **Job title** | Marketing Manager |
+| **Job function** | Marketing |
+| **Seniority** | Director+ |
+| **Company size** | 200-500 employees |
+| **Industry** | Technology |
+| **Skills** | Digital Marketing |
+
+### Ad Formats
+
+| Format | Best For |
+|--------|----------|
+| **Single image** | Standard awareness |
+| **Carousel** | Multi-part stories |
+| **Video** | Brand stories |
+| **Message ads** | Direct outreach |
+| **Document ads** | Lead magnets |
+
+---
+
+## 5. Bidding Strategies
+
+### Google Bidding
+
+| Strategy | When to Use |
+|----------|-------------|
+| **Manual CPC** | Full control, learning |
+| **Enhanced CPC** | Semi-automated |
+| **Target CPA** | Cost-per-acquisition goal |
+| **Target ROAS** | Revenue goal |
+| **Maximize conversions** | Volume priority |
+| **Maximize clicks** | Traffic priority |
+
+### Meta Bidding
+
+| Strategy | When to Use |
+|----------|-------------|
+| **Lowest cost** | Maximize volume |
+| **Cost cap** | Control costs |
+| **Bid cap** | Strict cost control |
+| **Minimum ROAS** | Revenue focus |
+
+---
+
+## 6. Campaign Structure
+
+### Account Structure (Google)
+
+```
+Account
+└── Campaign (Budget, Settings)
+    └── Ad Group (Keywords, Audience)
+        └── Ads (Creative)
+```
+
+### Recommended Structure
+
+| Level | Organization |
+|-------|--------------|
+| **Campaign** | By goal, product line, funnel stage |
+| **Ad Group** | By theme, audience segment |
+| **Ads** | 3-5 variations for testing |
+
+---
+
+## 7. Ad Copy Best Practices
+
+### Headlines That Convert
+
+| Element | Example |
+|---------|---------|
+| **Keyword inclusion** | "Best CRM Software" |
+| **Benefit** | "Close 30% More Deals" |
+| **Urgency** | "Limited Time Offer" |
+| **Social proof** | "Trusted by 10,000+ Teams" |
+| **Question** | "Tired of Lost Leads?" |
+
+### Description Copy
+
+| Element | Purpose |
+|---------|---------|
+| **Value prop** | Why choose you |
+| **Features** | What you offer |
+| **CTA** | What to do next |
+| **Trust** | Credibility signals |
+
+---
+
+## 8. Landing Page Alignment
+
+### Message Match
+
+| Ad Element | Landing Page |
+|------------|--------------|
+| **Headline** | Hero headline |
+| **Offer** | Above fold CTA |
+| **Keywords** | In content |
+| **Visual** | Consistent imagery |
+
+### Quality Score Factors (Google)
+
+| Factor | Weight | Improve By |
+|--------|--------|------------|
+| **Expected CTR** | High | Better ad copy |
+| **Ad relevance** | Medium | Keyword-ad alignment |
+| **Landing experience** | High | Page speed, content |
+
+---
+
+## 9. Key Metrics
+
+### Performance Metrics
+
+| Metric | Formula | Good |
+|--------|---------|------|
+| **CTR** | Clicks / Impressions | >2% search, >0.5% display |
+| **CPC** | Spend / Clicks | Industry varies |
+| **CPA** | Spend / Conversions | Below target |
+| **ROAS** | Revenue / Spend | >3x minimum |
+| **Quality Score** | Google rating 1-10 | >7 |
+
+### Efficiency Metrics
+
+| Metric | Indicates |
+|--------|-----------|
+| **Impression share** | Market coverage |
+| **Search lost IS (rank)** | Bid competitiveness |
+| **Search lost IS (budget)** | Budget constraints |
+
+---
+
+## 10. Optimization Checklist
+
+### Weekly
+
+- [ ] Check spend vs budget
+- [ ] Review search terms, add negatives
+- [ ] Pause underperforming ads
+- [ ] Adjust bids on top performers
+
+### Monthly
+
+- [ ] Review campaign structure
+- [ ] Refresh ad creative
+- [ ] Analyze audience performance
+- [ ] Test new targeting
+
+### Quarterly
+
+- [ ] Full account audit
+- [ ] Competitive analysis
+- [ ] Strategy review
+- [ ] Budget reallocation
+
+---
+
+> **Remember:** PPC success comes from continuous testing and optimization. Start small, learn fast, scale what works.

package/templates/.agent/skills/seo-fundamentals/SKILL.md

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+---
+name: seo-fundamentals
+description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
+allowed-tools: Read, Glob, Grep
+---
+
+# SEO Fundamentals
+
+> Principles for search engine visibility.
+
+---
+
+## 1. E-E-A-T Framework
+
+| Principle | Signals |
+|-----------|---------|
+| **Experience** | First-hand knowledge, real examples |
+| **Expertise** | Credentials, depth of knowledge |
+| **Authoritativeness** | Backlinks, mentions, industry recognition |
+| **Trustworthiness** | HTTPS, transparency, accurate info |
+
+---
+
+## 2. Core Web Vitals
+
+| Metric | Target | Measures |
+|--------|--------|----------|
+| **LCP** | < 2.5s | Loading performance |
+| **INP** | < 200ms | Interactivity |
+| **CLS** | < 0.1 | Visual stability |
+
+---
+
+## 3. Technical SEO Principles
+
+### Site Structure
+
+| Element | Purpose |
+|---------|---------|
+| XML sitemap | Help crawling |
+| robots.txt | Control access |
+| Canonical tags | Prevent duplicates |
+| HTTPS | Security signal |
+
+### Performance
+
+| Factor | Impact |
+|--------|--------|
+| Page speed | Core Web Vital |
+| Mobile-friendly | Ranking factor |
+| Clean URLs | Crawlability |
+
+---
+
+## 4. Content SEO Principles
+
+### Page Elements
+
+| Element | Best Practice |
+|---------|---------------|
+| Title tag | 50-60 chars, keyword front |
+| Meta description | 150-160 chars, compelling |
+| H1 | One per page, main keyword |
+| H2-H6 | Logical hierarchy |
+| Alt text | Descriptive, not stuffed |
+
+### Content Quality
+
+| Factor | Importance |
+|--------|------------|
+| Depth | Comprehensive coverage |
+| Freshness | Regular updates |
+| Uniqueness | Original value |
+| Readability | Clear writing |
+
+---
+
+## 5. Schema Markup Types
+
+| Type | Use |
+|------|-----|
+| Article | Blog posts, news |
+| Organization | Company info |
+| Person | Author profiles |
+| FAQPage | Q&A content |
+| Product | E-commerce |
+| Review | Ratings |
+| BreadcrumbList | Navigation |
+
+---
+
+## 6. AI Content Guidelines
+
+### What Google Looks For
+
+| ✅ Do | ❌ Don't |
+|-------|----------|
+| AI draft + human edit | Publish raw AI content |
+| Add original insights | Copy without value |
+| Expert review | Skip fact-checking |
+| Follow E-E-A-T | Keyword stuffing |
+
+---
+
+## 7. Ranking Factors (Prioritized)
+
+| Priority | Factor |
+|----------|--------|
+| 1 | Quality, relevant content |
+| 2 | Backlinks from authority sites |
+| 3 | Page experience (Core Web Vitals) |
+| 4 | Mobile optimization |
+| 5 | Technical SEO fundamentals |
+
+---
+
+## 8. Measurement
+
+| Metric | Tool |
+|--------|------|
+| Rankings | Search Console, Ahrefs |
+| Traffic | Analytics |
+| Core Web Vitals | PageSpeed Insights |
+| Indexing | Search Console |
+| Backlinks | Ahrefs, Semrush |
+
+---
+
+> **Remember:** SEO is a long-term game. Quality content + technical excellence + patience = results.

package/templates/.agent/skills/social-media-expert/SKILL.md

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+---
+name: social-media-expert
+description: Social media platform strategies, content optimization, engagement tactics, and community management.
+allowed-tools: Read, Glob, Grep
+---
+
+# Social Media Expert
+
+> Master social media marketing across all major platforms.
+
+---
+
+## 1. Platform Overview
+
+| Platform | Best For | Audience | Content Type |
+|----------|----------|----------|--------------|
+| **Facebook** | Community, ads | 25-54 | Mixed media |
+| **Instagram** | Visual branding | 18-34 | Photos, Reels |
+| **TikTok** | Viral reach | 16-30 | Short video |
+| **LinkedIn** | B2B, professional | 25-54 | Articles, insights |
+| **X/Twitter** | News, conversations | 25-49 | Text, threads |
+| **YouTube** | Long-form video | All ages | Video content |
+| **Pinterest** | Visual discovery | 25-44 (F) | Images, guides |
+
+---
+
+## 2. Platform-Specific Best Practices
+
+### Instagram
+
+| Element | Best Practice |
+|---------|---------------|
+| **Feed posts** | 3-5/week, high quality visuals |
+| **Stories** | 5-10/day, interactive, behind-scenes |
+| **Reels** | 3-7/week, trending audio, hooks |
+| **Hashtags** | 5-10 relevant, mix popular + niche |
+| **Posting time** | 11am-1pm, 7-9pm local |
+| **Caption** | Hook first line, CTA at end |
+
+### TikTok
+
+| Element | Best Practice |
+|---------|---------------|
+| **Video length** | 15-60 seconds optimal |
+| **Hook** | First 3 seconds crucial |
+| **Posting** | 1-3x daily for growth |
+| **Trends** | Participate within 48hrs |
+| **Audio** | Use trending sounds |
+| **Hashtags** | 3-5, include #fyp |
+
+### LinkedIn
+
+| Element | Best Practice |
+|---------|---------------|
+| **Posts** | 2-3/week, value-driven |
+| **Articles** | 1-2/month, long-form |
+| **Format** | Line breaks, emojis sparingly |
+| **Engagement** | Reply within 1 hour |
+| **Hashtags** | 3-5 industry-specific |
+| **Posting time** | Tue-Thu, 8-10am |
+
+### Facebook
+
+| Element | Best Practice |
+|---------|---------------|
+| **Posts** | 1-2/day max |
+| **Video** | Native, captions always |
+| **Groups** | Community building focus |
+| **Live** | Weekly for engagement |
+| **Ads** | Primary conversion channel |
+
+---
+
+## 3. Content Pillars Strategy
+
+| Pillar Type | % Mix | Purpose |
+|-------------|-------|---------|
+| **Educational** | 30-40% | Teach, inform, value |
+| **Entertaining** | 20-30% | Engage, share, viral |
+| **Inspiring** | 15-20% | Motivate, connect |
+| **Promotional** | 10-20% | Sell, convert |
+| **Community** | 10-15% | UGC, conversations |
+
+---
+
+## 4. Engagement Tactics
+
+### Community Building
+
+| Tactic | How |
+|--------|-----|
+| **Reply promptly** | Within 1 hour during business |
+| **Ask questions** | End posts with questions |
+| **User-generated content** | Repost, credit, celebrate |
+| **Polls/quizzes** | Interactive content |
+| **DM conversations** | Personal connection |
+
+### Growth Tactics
+
+| Tactic | How |
+|--------|-----|
+| **Collaborations** | Partner with complementary accounts |
+| **Giveaways** | Strategic, require engagement |
+| **Hashtag strategy** | Mix of reach + niche |
+| **Cross-promotion** | Across platforms |
+| **Influencer partnerships** | Authentic fit |
+
+---
+
+## 5. Content Formats by Platform
+
+### Short-Form Video (Reels/TikTok/Shorts)
+
+| Format | Best For |
+|--------|----------|
+| **Tutorial** | How-to, tips |
+| **Before/After** | Transformation |
+| **POV** | Storytelling |
+| **Trend participation** | Viral reach |
+| **Behind-the-scenes** | Authenticity |
+| **Day in the life** | Personal brand |
+
+### Static Content (Feed/Carousel)
+
+| Format | Best For |
+|--------|----------|
+| **Carousel** | Educational, lists |
+| **Quote graphics** | Inspiration |
+| **Infographics** | Data, process |
+| **Product showcase** | Sales |
+| **Testimonials** | Social proof |
+
+---
+
+## 6. Hashtag Strategy
+
+### Hashtag Mix
+
+| Type | % | Examples |
+|------|---|----------|
+| **Branded** | 10% | #YourBrand |
+| **Community** | 20% | #MarketingTwitter |
+| **Industry** | 30% | #DigitalMarketing |
+| **Trending** | 20% | Current trends |
+| **Niche** | 20% | Specific topics |
+
+### Platform Limits
+
+| Platform | Optimal | Max |
+|----------|---------|-----|
+| **Instagram** | 5-10 | 30 |
+| **TikTok** | 3-5 | Unlimited |
+| **LinkedIn** | 3-5 | 30 |
+| **Twitter/X** | 1-3 | No limit |
+
+---
+
+## 7. Posting Frequency
+
+| Platform | Minimum | Optimal | Maximum |
+|----------|---------|---------|---------|
+| **Instagram Feed** | 3/week | 1/day | 2/day |
+| **Instagram Stories** | Daily | 5-10/day | 20/day |
+| **TikTok** | 3/week | 1-3/day | 5/day |
+| **LinkedIn** | 2/week | 1/day | 2/day |
+| **Twitter/X** | 1/day | 3-5/day | 10/day |
+| **Facebook** | 3/week | 1/day | 2/day |
+
+---
+
+## 8. Metrics & KPIs
+
+### Awareness Metrics
+
+| Metric | Formula |
+|--------|---------|
+| **Reach** | Unique accounts reached |
+| **Impressions** | Total views |
+| **Follower growth** | (New - Lost) / Total × 100 |
+
+### Engagement Metrics
+
+| Metric | Formula |
+|--------|---------|
+| **Engagement rate** | (Likes + Comments + Shares) / Followers × 100 |
+| **Save rate** | Saves / Reach × 100 |
+| **Share rate** | Shares / Reach × 100 |
+
+### Conversion Metrics
+
+| Metric | Formula |
+|--------|---------|
+| **CTR** | Clicks / Impressions × 100 |
+| **Conversion rate** | Conversions / Clicks × 100 |
+| **Cost per engagement** | Ad Spend / Engagements |
+
+---
+
+## 9. Crisis Management
+
+| Phase | Action |
+|-------|--------|
+| **Monitor** | Social listening, alerts |
+| **Assess** | Severity, spread, sentiment |
+| **Respond** | Acknowledge, empathize |
+| **Resolve** | Fix issue, communicate |
+| **Review** | Post-mortem, improve |
+
+### Response Guidelines
+
+| Situation | Response |
+|-----------|----------|
+| **Complaint** | Empathize, solve, take offline |
+| **Misinformation** | Correct politely with facts |
+| **Troll** | Don't engage, hide/block |
+| **Crisis** | Prepared statement, updates |
+
+---
+
+## 10. Tools & Automation
+
+### Scheduling Tools
+
+| Tool | Best For |
+|------|----------|
+| **Buffer** | Simple scheduling |
+| **Hootsuite** | Enterprise |
+| **Later** | Visual planning |
+| **Sprout Social** | Analytics + scheduling |
+
+### Analytics Tools
+
+| Tool | Best For |
+|------|----------|
+| **Native analytics** | Platform-specific |
+| **Sprout Social** | Cross-platform |
+| **Brandwatch** | Social listening |
+
+---
+
+> **Remember:** Social media is about being social. Focus on genuine connections, not just broadcasting.