@nguyenphp/antigravity-marketing 1.0.0

package/templates/.agent/skills/keyword-research-deep/SKILL.md

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+---
+name: keyword-research-deep
+description: Advanced keyword research with clustering, intent analysis, content gaps, and long-tail strategies.
+allowed-tools: Read, Glob, Grep
+---
+
+# Deep Keyword Research
+
+> Go beyond basic SEO with advanced keyword strategies.
+
+---
+
+## 🎯 What This Skill Does
+
+| Capability | Description |
+|------------|-------------|
+| **Cluster Keywords** | Group related keywords into topics |
+| **Analyze Intent** | Understand what searchers really want |
+| **Find Content Gaps** | Discover what competitors miss |
+| **Long-tail Mining** | Find low-competition opportunities |
+
+---
+
+## 1. Keyword Intent Types
+
+### The 4 Intent Categories
+
+| Intent | Signal Words | User Goal | Content Type |
+|--------|--------------|-----------|--------------|
+| **Informational** | how, what, why, guide | Learn | Blog, guide, video |
+| **Navigational** | brand name, login | Find specific site | Homepage, login page |
+| **Commercial** | best, review, vs, compare | Research options | Comparison, review |
+| **Transactional** | buy, price, discount, near me | Ready to purchase | Product page, store |
+
+### Intent Mapping Example
+
+| Keyword | Intent | Funnel Stage |
+|---------|--------|--------------|
+| "what is CRM" | Informational | Top |
+| "best CRM software 2025" | Commercial | Middle |
+| "Salesforce vs HubSpot" | Commercial | Middle |
+| "HubSpot pricing" | Transactional | Bottom |
+| "buy HubSpot subscription" | Transactional | Bottom |
+
+---
+
+## 2. Keyword Clustering
+
+### What is Clustering?
+
+Group keywords that:
+- Share the same search intent
+- Can be answered by a single page
+- Have similar SERP results
+
+### Clustering Method
+
+```
+1. Export keyword list (500-5000+)
+2. Group by primary topic
+3. Sub-group by intent
+4. Identify pillar vs cluster content
+5. Map to existing/new pages
+```
+
+### Cluster Structure
+
+| Type | Purpose | Example |
+|------|---------|---------|
+| **Pillar** | Main topic, broad | "Email Marketing Guide" |
+| **Cluster** | Subtopic, specific | "Email Subject Lines" |
+| **Cluster** | Subtopic, specific | "Email Automation" |
+| **Cluster** | Subtopic, specific | "Email List Building" |
+
+---
+
+## 3. Content Gap Analysis
+
+### Finding Gaps
+
+| Method | What to Look For |
+|--------|------------------|
+| **Competitor comparison** | Topics they rank for, you don't |
+| **SERP analysis** | Questions not well answered |
+| **Forum mining** | Problems without solutions |
+| **Support tickets** | Customer questions |
+
+### Gap Prioritization
+
+| Factor | Weight |
+|--------|--------|
+| Search volume | High |
+| Competition difficulty | High |
+| Business relevance | Critical |
+| Content effort | Medium |
+
+---
+
+## 4. Long-Tail Strategy
+
+### Why Long-Tail?
+
+| Benefit | Explanation |
+|---------|-------------|
+| **Lower competition** | Easier to rank |
+| **Higher conversion** | More specific intent |
+| **Voice search ready** | Natural language |
+| **Quick wins** | Faster results |
+
+### Finding Long-Tail Keywords
+
+| Source | Method |
+|--------|--------|
+| **Google Suggest** | Start typing, note suggestions |
+| **People Also Ask** | Questions from SERP |
+| **Related Searches** | Bottom of SERP |
+| **Answer The Public** | Question mapping |
+| **Reddit/Forums** | Real user language |
+| **Customer calls** | How they describe problems |
+
+### Long-Tail Formula
+
+```
+[Modifier] + [Core Keyword] + [Intent]
+
+Examples:
+- "best" + "CRM software" + "for small business"
+- "how to" + "write cold emails" + "that get replies"
+- "affordable" + "SEO tools" + "for startups"
+```
+
+---
+
+## 5. Search Volume Reality
+
+### Volume Isn't Everything
+
+| Metric | Importance |
+|--------|------------|
+| Search volume | Medium - often overestimated |
+| Click potential | High - some searches get 0 clicks |
+| Business value | Critical - leads vs browsers |
+| Conversion likelihood | Critical - intent match |
+
+### Zero-Click Searches
+
+| Type | Example | Click Rate |
+|------|---------|------------|
+| **Definition** | "what is SEO" | Very low |
+| **Calculator** | "USD to VND" | None |
+| **Weather** | "weather today" | None |
+| **Quick answer** | "Amazon stock price" | Low |
+
+---
+
+## 6. Competitor Keyword Intelligence
+
+### What to Analyze
+
+| Metric | Tool |
+|--------|------|
+| **Ranking keywords** | Ahrefs, Semrush |
+| **Traffic share** | Similarweb |
+| **Content gaps** | Ahrefs Content Gap |
+| **New rankings** | Position tracking |
+| **Lost rankings** | Historical data |
+
+### Competitive Mapping
+
+```
+Your keywords vs Competitor keywords
+
+         You Only    Both    Competitor Only
+             ↓         ↓           ↓
+          Expand   Improve    Gap = Opportunity
+```
+
+---
+
+## 7. Keyword Research Tools
+
+### Free Tools
+
+| Tool | Best For |
+|------|----------|
+| **Google Search Console** | Your existing keywords |
+| **Google Keyword Planner** | Paid search estimates |
+| **AnswerThePublic** | Question ideas |
+| **Ubersuggest** | Basic research |
+| **Google Trends** | Seasonal patterns |
+
+### Paid Tools
+
+| Tool | Best For | Price |
+|------|----------|-------|
+| **Ahrefs** | Comprehensive SEO | $99+/mo |
+| **Semrush** | All-in-one marketing | $120+/mo |
+| **Moz** | Beginner-friendly | $99+/mo |
+| **Sistrix** | EU markets | $100+/mo |
+
+---
+
+## 8. Keyword Prioritization Framework
+
+### Scoring System
+
+| Factor | Score 1-5 |
+|--------|-----------|
+| **Volume** | Search demand |
+| **Difficulty** | Ranking competition |
+| **Relevance** | Business fit |
+| **Intent value** | Conversion potential |
+
+### Priority Matrix
+
+| Priority | Criteria |
+|----------|----------|
+| **High** | High volume + low difficulty + high relevance |
+| **Medium** | Any 2 of the above |
+| **Low** | Only 1 factor positive |
+| **Skip** | Low relevance regardless of volume |
+
+---
+
+## 9. Seasonal & Trending
+
+### Seasonal Planning
+
+| Check | When |
+|-------|------|
+| Google Trends pattern | Before content planning |
+| Year-over-year data | Same period comparison |
+| Industry events | Conferences, product launches |
+| Holiday spikes | Black Friday, New Year |
+
+### Trend Spotting
+
+| Signal | Action |
+|--------|--------|
+| Rising query | Create content fast |
+| Breakout topic | Deep dive opportunity |
+| Declining topic | Update or deprioritize |
+
+---
+
+> **Remember:** The best keyword is one your ideal customer searches, you can rank for, and converts to business.

package/templates/.agent/skills/lead-gen-scraper/SKILL.md

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+---
+name: lead-gen-scraper
+description: Lead generation, prospect research, contact enrichment, and email finding strategies.
+allowed-tools: Read, Glob, Grep
+---
+
+# Lead Generation Scraper
+
+> Find, collect, and enrich leads for your marketing campaigns.
+
+---
+
+## 🎯 What This Skill Does
+
+| Capability | Description |
+|------------|-------------|
+| **Find Leads** | Locate potential customers from LinkedIn, company websites, directories |
+| **Enrich Data** | Add missing info like emails, phone, company details |
+| **Build Lists** | Create targeted prospect lists for outreach |
+| **Validate Contacts** | Verify emails and clean your lists |
+
+---
+
+## 1. Lead Sources
+
+### Where to Find Leads
+
+| Source | Best For | Data Available |
+|--------|----------|----------------|
+| **LinkedIn** | B2B decision makers | Name, title, company |
+| **Company websites** | Target accounts | Team pages, about |
+| **Industry directories** | Niche markets | Company info |
+| **Event attendee lists** | Engaged prospects | Registration data |
+| **Job postings** | Hiring = budget | Tech stack, growth |
+| **Review sites** | Software buyers | Company, industry |
+
+### LinkedIn Search Tips
+
+| Filter | Use For |
+|--------|---------|
+| Job title | Decision makers |
+| Company size | Right fit |
+| Industry | Relevance |
+| Geography | Local campaigns |
+| Posted content | Active users |
+
+---
+
+## 2. Email Finding Patterns
+
+### Common Email Formats
+
+| Pattern | Example | Frequency |
+|---------|---------|-----------|
+| first.last | john.smith@company.com | 35% |
+| first | john@company.com | 20% |
+| firstlast | johnsmith@company.com | 15% |
+| flast | jsmith@company.com | 15% |
+| first_last | john_smith@company.com | 10% |
+| lastfirst | smithjohn@company.com | 5% |
+
+### How to Find Email Pattern
+
+1. Find one known email from the company
+2. Check the pattern used
+3. Apply same pattern to other contacts
+4. Verify before sending
+
+---
+
+## 3. Data Enrichment
+
+### What to Enrich
+
+| Data Point | Source | Value |
+|------------|--------|-------|
+| **Email** | Pattern guess, tools | Direct contact |
+| **Phone** | Company page, LinkedIn | High-touch outreach |
+| **Company size** | LinkedIn, databases | Qualification |
+| **Tech stack** | Job posts, BuiltWith | Relevance |
+| **Funding** | Crunchbase | Budget indicator |
+| **Recent news** | Google alerts | Conversation starter |
+
+### Enrichment Workflow
+
+```
+1. Start with name + company
+2. Find LinkedIn profile
+3. Extract title, location
+4. Guess email pattern
+5. Add company data
+6. Verify email
+7. Add to CRM
+```
+
+---
+
+## 4. List Building Strategies
+
+### By Trigger Events
+
+| Trigger | Signal | Timing |
+|---------|--------|--------|
+| **Hiring** | Growth/budget | Check job boards |
+| **Funding** | Money to spend | Monitor news |
+| **New exec** | Change agent | 90-day window |
+| **Expansion** | New needs | Office openings |
+| **Tech adoption** | Problem aware | Job requirements |
+
+### By Intent Signals
+
+| Signal | Meaning |
+|--------|---------|
+| Content downloads | Research phase |
+| Pricing page visit | Evaluation phase |
+| Competitor comparison | Decision phase |
+| Case study views | Validation phase |
+
+---
+
+## 5. Email Verification
+
+### Why Verify
+
+| Problem | Impact |
+|---------|--------|
+| Bounces | Hurts sender reputation |
+| Spam traps | Blacklist risk |
+| Invalid emails | Wasted effort |
+
+### Verification Methods
+
+| Method | Accuracy | Cost |
+|--------|----------|------|
+| **Syntax check** | Basic | Free |
+| **Domain check** | Medium | Free |
+| **SMTP verification** | Good | Cheap |
+| **Mailbox ping** | Best | Per email |
+
+---
+
+## 6. Tools Landscape
+
+### Lead Finding
+
+| Tool | Use Case |
+|------|----------|
+| **LinkedIn Sales Navigator** | B2B prospecting |
+| **Apollo.io** | Contact database |
+| **ZoomInfo** | Enterprise data |
+| **Hunter.io** | Email finding |
+| **Clearbit** | Enrichment |
+| **Lusha** | Direct dials |
+
+### Verification
+
+| Tool | Use Case |
+|------|----------|
+| **NeverBounce** | Email verification |
+| **ZeroBounce** | List cleaning |
+| **Bouncer** | Real-time verify |
+
+---
+
+## 7. Compliance & Ethics
+
+### What You CAN Do
+
+| ✅ Allowed |
+|------------|
+| Collect publicly available business info |
+| Use professional networking data |
+| Email people with legitimate interest |
+| Request consent for marketing |
+
+### What You CANNOT Do
+
+| ❌ Not Allowed |
+|----------------|
+| Scrape personal data without consent |
+| Ignore unsubscribe requests |
+| Buy sketchy email lists |
+| Spam cold prospects |
+
+### Regulations
+
+| Regulation | Region | Key Rule |
+|------------|--------|----------|
+| **GDPR** | EU | Consent required |
+| **CAN-SPAM** | US | Opt-out honored |
+| **CASL** | Canada | Express consent |
+
+---
+
+## 8. Outreach Templates
+
+### Cold Email Framework
+
+```
+Subject: [Personalized hook]
+
+Hi [Name],
+
+[Observation about their company/role]
+
+[Value proposition - 1 sentence]
+
+[Credibility - social proof]
+
+[Simple CTA - question or meeting]
+
+[Signature]
+```
+
+### Follow-up Sequence
+
+| Email | Timing | Focus |
+|-------|--------|-------|
+| 1 | Day 0 | Value intro |
+| 2 | Day 3 | Case study |
+| 3 | Day 7 | Different angle |
+| 4 | Day 14 | Break-up email |
+
+---
+
+> **Remember:** Quality > quantity. 100 targeted leads beat 1000 random contacts.

package/templates/.agent/skills/marketing-automation/SKILL.md

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+---
+name: marketing-automation
+description: Marketing automation workflows, lead nurturing, segmentation, and lifecycle marketing.
+allowed-tools: Read, Glob, Grep
+---
+
+# Marketing Automation
+
+> Scale personalized marketing through intelligent automation.
+
+---
+
+## 1. Automation Strategy
+
+| Level | Focus | Examples |
+|-------|-------|----------|
+| **Basic** | Time-based triggers | Welcome series, drips |
+| **Behavioral** | Action-based triggers | Cart abandonment, browse |
+| **Predictive** | AI-driven | Churn prevention, recommendations |
+
+---
+
+## 2. Lead Lifecycle Stages
+
+| Stage | Definition | Automation |
+|-------|------------|------------|
+| **Subscriber** | Email opt-in | Welcome series |
+| **Lead** | Showed interest | Nurture sequence |
+| **MQL** | Marketing qualified | Score + handoff |
+| **SQL** | Sales qualified | Sales notification |
+| **Opportunity** | In pipeline | Sales support |
+| **Customer** | Converted | Onboarding |
+| **Advocate** | Loyal | Referral program |
+
+---
+
+## 3. Lead Scoring
+
+### Scoring Criteria
+
+| Category | Factors | Points |
+|----------|---------|--------|
+| **Demographic** | Job title, company size | +10-30 |
+| **Firmographic** | Industry, revenue | +10-30 |
+| **Behavioral** | Page views, downloads | +5-20 |
+| **Engagement** | Email opens, clicks | +2-10 |
+| **Negative** | Unsubscribe, bounce | -10-50 |
+
+### Score Thresholds
+
+| Score | Status | Action |
+|-------|--------|--------|
+| 0-25 | Cold | Nurture |
+| 26-50 | Warm | Educate |
+| 51-75 | MQL | Sales alert |
+| 76+ | SQL | Immediate handoff |
+
+---
+
+## 4. Common Automation Workflows
+
+### Welcome Series
+
+| Email | Timing | Content |
+|-------|--------|---------|
+| 1 | Immediate | Welcome, deliver promise |
+| 2 | Day 2 | Best resource |
+| 3 | Day 4 | Your story |
+| 4 | Day 7 | Social proof |
+| 5 | Day 10 | First offer |
+
+### Lead Nurture
+
+| Email | Timing | Content |
+|-------|--------|---------|
+| 1 | Trigger | Related to action |
+| 2 | +3 days | Educational |
+| 3 | +7 days | Case study |
+| 4 | +14 days | Demo offer |
+| 5 | +21 days | Limited offer |
+
+### Cart Abandonment
+
+| Email | Timing | Content |
+|-------|--------|---------|
+| 1 | 1 hour | Reminder |
+| 2 | 24 hours | Benefits |
+| 3 | 48 hours | Urgency/discount |
+
+### Re-engagement
+
+| Email | Timing | Content |
+|-------|--------|---------|
+| 1 | 30 days inactive | "We miss you" |
+| 2 | 45 days | Best content |
+| 3 | 60 days | Special offer |
+| 4 | 75 days | Last chance |
+| - | 90 days | Sunset from list |
+
+---
+
+## 5. Segmentation Strategies
+
+### Segmentation Types
+
+| Type | Examples |
+|------|----------|
+| **Demographic** | Age, gender, location |
+| **Firmographic** | Industry, company size |
+| **Behavioral** | Purchases, page views |
+| **Psychographic** | Interests, values |
+| **Lifecycle** | Lead stage, tenure |
+
+### Dynamic Segments
+
+| Segment | Criteria |
+|---------|----------|
+| **Highly engaged** | Opened 3+ emails last 30 days |
+| **At risk** | No opens 30 days |
+| **Power users** | 10+ sessions/month |
+| **High value** | LTV > $1000 |
+| **Trial users** | On trial, < 7 days left |
+
+---
+
+## 6. Trigger-Based Automation
+
+### Behavioral Triggers
+
+| Trigger | Automation |
+|---------|------------|
+| **Form submission** | Thank you + nurture |
+| **Page visit** | Related content email |
+| **Product view** | Browse abandonment |
+| **Cart add** | Cart abandonment |
+| **Purchase** | Onboarding + upsell |
+| **Milestone** | Celebration email |
+
+### Time-Based Triggers
+
+| Trigger | Automation |
+|---------|------------|
+| **Signup anniversary** | Celebration + offer |
+| **Last purchase +30 days** | Win-back |
+| **Trial ending** | Conversion push |
+| **Contract renewal** | Renewal sequence |
+
+---
+
+## 7. Personalization
+
+### Personalization Levels
+
+| Level | Example |
+|-------|---------|
+| **Basic** | Name, company |
+| **Behavioral** | Based on actions |
+| **Predictive** | AI recommendations |
+
+### Dynamic Content
+
+| Variable | Use |
+|----------|-----|
+| **{{first_name}}** | Greeting |
+| **{{company}}** | Reference |
+| **{{last_product}}** | Cross-sell |
+| **{{industry}}** | Relevant examples |
+| **{{stage}}** | Stage-specific content |
+
+---
+
+## 8. Multi-Channel Automation
+
+### Channel Orchestration
+
+| Channel | Best For |
+|---------|----------|
+| **Email** | Nurturing, detailed info |
+| **SMS** | Urgent, time-sensitive |
+| **Push** | App re-engagement |
+| **In-app** | Contextual guidance |
+| **Retargeting** | Re-engagement |
+
+### Cross-Channel Workflow
+
+```
+Trigger: Cart abandonment
+→ Wait 1 hour
+→ Email: Cart reminder
+→ Wait 24 hours
+→ If no purchase: SMS reminder
+→ Wait 48 hours  
+→ If no purchase: Retargeting ad
+```
+
+---
+
+## 9. Automation Metrics
+
+### Flow Metrics
+
+| Metric | Target |
+|--------|--------|
+| **Completion rate** | >60% |
+| **Conversion rate** | Varies by goal |
+| **Unsubscribe rate** | <0.5% per email |
+| **Revenue attribution** | Tracked to flow |
+
+### Email Metrics
+
+| Metric | Benchmark |
+|--------|-----------|
+| **Open rate** | 20-30% |
+| **Click rate** | 2-5% |
+| **Unsubscribe** | <0.5% |
+
+---
+
+## 10. Automation Platforms
+
+| Platform | Best For |
+|----------|----------|
+| **HubSpot** | All-in-one, B2B |
+| **Klaviyo** | E-commerce |
+| **ActiveCampaign** | SMB automation |
+| **Marketo** | Enterprise B2B |
+| **Customer.io** | Product-led growth |
+| **Braze** | Mobile-first |
+
+---
+
+> **Remember:** Automation should feel personal, not robotic. Use data to deliver the right message at the right time.