@nguyenphp/antigravity-marketing 1.0.0

package/templates/.agent/skills/frontend-design/SKILL.md

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+---
+name: frontend-design
+description: Frontend design principles for marketing websites and landing pages.
+allowed-tools: Read, Glob, Grep
+---
+
+# Frontend Design for Marketing
+
+> Design principles for converting marketing websites.
+
+---
+
+## 1. Landing Page Anatomy
+
+### Essential Sections
+
+| Section | Purpose |
+|---------|---------|
+| **Hero** | Hook, value prop, CTA |
+| **Social Proof** | Trust logos, numbers |
+| **Problem** | Pain point resonance |
+| **Solution** | How you help |
+| **Features** | What you offer |
+| **Testimonials** | Social proof |
+| **Pricing** | Clear options |
+| **FAQ** | Objection handling |
+| **Final CTA** | Last push |
+
+---
+
+## 2. Color Psychology
+
+| Color | Association | Use For |
+|-------|------------|---------|
+| **Blue** | Trust, stability | Finance, tech |
+| **Green** | Growth, health | Wellness, eco |
+| **Orange** | Energy, action | CTAs |
+| **Purple** | Premium, creative | Luxury, SaaS |
+| **Red** | Urgency, passion | Sales, food |
+| **Black** | Luxury, power | Premium |
+
+### Color Application
+
+| Rule | Application |
+|------|-------------|
+| **60-30-10** | Primary-Secondary-Accent |
+| **CTA contrast** | Stand out from page |
+| **Consistency** | Same meaning everywhere |
+
+---
+
+## 3. Typography Best Practices
+
+### Font Pairing
+
+| Type | Style | Example |
+|------|-------|---------|
+| **Headlines** | Bold, distinctive | Playfair, Poppins |
+| **Body** | Clean, readable | Inter, Open Sans |
+
+### Readability
+
+| Factor | Recommendation |
+|--------|----------------|
+| Line length | 50-75 characters |
+| Line height | 1.5-1.7 for body |
+| Paragraph | 3-4 sentences max |
+
+---
+
+## 4. Visual Hierarchy
+
+### Attention Flow
+
+```
+1. Hero headline (largest)
+2. Supporting image
+3. Subheadline
+4. CTA button
+5. Secondary content
+```
+
+### Creating Hierarchy
+
+| Technique | Effect |
+|-----------|--------|
+| **Size** | Bigger = more important |
+| **Color** | Brand color = emphasis |
+| **Whitespace** | Isolation = attention |
+| **Position** | Top-left gets seen first |
+
+---
+
+## 5. Image Guidelines
+
+### Hero Images
+
+| Do | Don't |
+|----|-------|
+| Real photos | Generic stock |
+| Show product in use | Empty product shots |
+| People looking at CTA | People looking away |
+| High quality | Low resolution |
+
+### Image Optimization
+
+| Format | Use |
+|--------|-----|
+| **WebP** | Photos, complex images |
+| **SVG** | Icons, illustrations |
+| **PNG** | Transparency needed |
+
+---
+
+## 6. Form Design
+
+### Field Reduction
+
+| Approach | Impact |
+|----------|--------|
+| 1 field (email only) | Highest conversion |
+| 2-3 fields | Good balance |
+| 4+ fields | Significant drop-off |
+
+### Form UX
+
+| Element | Best Practice |
+|---------|---------------|
+| Labels | Above field |
+| Placeholders | Examples only |
+| Errors | Inline, immediate |
+| Submit | Action-oriented text |
+
+---
+
+## 7. Mobile Considerations
+
+### Touch Targets
+
+| Element | Minimum Size |
+|---------|--------------|
+| Buttons | 44x44px |
+| Links | 44x44px tap area |
+| Form fields | Full width |
+
+### Mobile Layout
+
+| Desktop | Mobile |
+|---------|--------|
+| Multi-column | Single column |
+| Hover effects | Tap feedback |
+| Fixed nav | Hamburger |
+
+---
+
+## 8. Page Speed
+
+### Impact on Conversion
+
+| Load Time | Effect |
+|-----------|--------|
+| 1 second | Baseline |
+| 3 seconds | -7% conversions |
+| 5 seconds | -20% conversions |
+
+### Quick Wins
+
+| Action | Impact |
+|--------|--------|
+| Compress images | High |
+| Lazy loading | Medium |
+| Minify CSS/JS | Medium |
+| CDN | High |
+
+---
+
+## 9. Trust Elements
+
+### Placement Strategy
+
+| Element | Where |
+|---------|-------|
+| **Logos** | Below hero |
+| **Security badges** | Near forms |
+| **Testimonials** | Before pricing |
+| **Guarantees** | Near CTAs |
+
+---
+
+## 10. A/B Testing Priorities
+
+### High Impact (Test First)
+
+| Element | Why |
+|---------|-----|
+| Headlines | Biggest attention grabber |
+| CTAs | Direct conversion impact |
+| Hero image | First impression |
+| Social proof | Trust factor |
+
+### Lower Impact
+
+| Element | Why |
+|---------|-----|
+| Button colors | Minor effect |
+| Font choices | Subtle impact |
+| Spacing | Minimal change |
+
+---
+
+> **Remember:** Beautiful design that doesn't convert is just art. Always optimize for action.

package/templates/.agent/skills/growth-hacking/SKILL.md

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+---
+name: growth-hacking
+description: Growth strategies, viral loops, acquisition funnels, AARRR framework, and rapid experimentation.
+allowed-tools: Read, Glob, Grep
+---
+
+# Growth Hacking
+
+> Systematic approaches to rapid, scalable growth.
+
+---
+
+## 1. AARRR Pirate Metrics Framework
+
+| Stage | Focus | Key Metric |
+|-------|-------|------------|
+| **Acquisition** | Get users | CAC, traffic sources |
+| **Activation** | First value | Activation rate |
+| **Retention** | Keep users | Churn, DAU/MAU |
+| **Revenue** | Make money | ARPU, LTV |
+| **Referral** | Spread word | Viral coefficient |
+
+---
+
+## 2. Acquisition Strategies
+
+### Channel Categories
+
+| Channel | Type | Speed | Cost |
+|---------|------|-------|------|
+| **SEO** | Organic | Slow | Low |
+| **Content** | Organic | Medium | Medium |
+| **Social** | Organic/Paid | Fast | Variable |
+| **Paid ads** | Paid | Fast | High |
+| **Referral** | Viral | Medium | Low |
+| **Partnerships** | Leverage | Medium | Medium |
+
+### Channel Prioritization (ICE Score)
+
+| Factor | Score 1-10 |
+|--------|------------|
+| **Impact** | Potential effect |
+| **Confidence** | Likelihood of success |
+| **Ease** | Resources needed |
+
+---
+
+## 3. Activation Tactics
+
+### Onboarding Best Practices
+
+| Tactic | Purpose |
+|--------|---------|
+| **Progress bar** | Show completion % |
+| **Quick wins** | Early success |
+| **Personalization** | Relevance |
+| **Tooltips** | Guidance |
+| **Checklist** | Clear next steps |
+
+### Activation Metrics
+
+| Metric | Calculation |
+|--------|-------------|
+| **Activation rate** | Users who complete key action / Total signups |
+| **Time to value** | Time from signup to first value |
+| **Setup completion** | % completing onboarding |
+
+---
+
+## 4. Retention Strategies
+
+### Retention Types
+
+| Type | Timeframe | Focus |
+|------|-----------|-------|
+| **Day 1** | 24 hours | First impression |
+| **Week 1** | 7 days | Habit formation |
+| **Month 1** | 30 days | Core value |
+| **Long-term** | 90+ days | Loyalty |
+
+### Retention Tactics
+
+| Tactic | How |
+|--------|-----|
+| **Email sequences** | Drip campaigns |
+| **Push notifications** | Timely reminders |
+| **In-app messages** | Contextual help |
+| **Feature education** | Show unused features |
+| **Rewards** | Gamification |
+| **Community** | Build connections |
+
+### Retention Metrics
+
+| Metric | Formula |
+|--------|---------|
+| **Day N retention** | Active on day N / Total signups day 0 |
+| **Cohort retention** | Users still active / Users in cohort |
+| **Churn rate** | Lost customers / Total customers |
+| **DAU/MAU** | Daily active / Monthly active |
+
+---
+
+## 5. Viral Loops
+
+### Types of Viral Loops
+
+| Type | Example | K-factor potential |
+|------|---------|-------------------|
+| **Inherent** | Invite to collaborate | High |
+| **Word of mouth** | Product so good | Medium |
+| **Incentivized** | Referral rewards | High |
+| **Social sharing** | Share content | Medium |
+| **Embedded** | "Made with X" | Low-Medium |
+
+### Viral Coefficient (K-factor)
+
+```
+K = i × c
+
+Where:
+i = invites sent per user
+c = conversion rate of invites
+```
+
+| K-factor | Result |
+|----------|--------|
+| K > 1 | Exponential growth |
+| K = 1 | Linear growth |
+| K < 1 | Declining growth |
+
+### Referral Program Structure
+
+| Element | Best Practice |
+|---------|---------------|
+| **Incentive** | Two-sided rewards |
+| **Friction** | One-click sharing |
+| **Visibility** | In-product placement |
+| **Tracking** | Unique referral codes |
+
+---
+
+## 6. Growth Experiments
+
+### Hypothesis Template
+
+```
+If we [make this change]
+Then [this metric] will [increase/decrease]
+Because [reasoning]
+```
+
+### Experiment Process
+
+| Phase | Activities |
+|-------|------------|
+| **Ideation** | Brainstorm, prioritize (ICE) |
+| **Design** | Hypothesis, success metrics |
+| **Build** | MVP implementation |
+| **Measure** | Track results |
+| **Learn** | Document, iterate |
+
+### Sample Size Calculator
+
+| Baseline | Lift | Sample needed |
+|----------|------|---------------|
+| 2% | 10% | ~78,000 per variant |
+| 2% | 25% | ~12,500 per variant |
+| 5% | 10% | ~31,000 per variant |
+| 5% | 25% | ~5,000 per variant |
+
+---
+
+## 7. Product-Led Growth (PLG)
+
+### PLG Principles
+
+| Principle | Implementation |
+|-----------|----------------|
+| **Free tier** | Generous freemium |
+| **Self-serve** | No sales needed |
+| **Bottom-up** | Individual users first |
+| **Virality** | Built-in sharing |
+| **Data-driven** | Usage triggers upgrade |
+
+### PLG Metrics
+
+| Metric | Target |
+|--------|--------|
+| **Free to paid** | 2-5% |
+| **Time to paid** | < 30 days |
+| **PQL conversion** | 10-20% |
+| **Expansion revenue** | > 30% of new revenue |
+
+---
+
+## 8. Growth Levers
+
+### North Star Metric
+
+| Business Type | North Star |
+|---------------|------------|
+| **SaaS** | Weekly active users |
+| **E-commerce** | Weekly purchases |
+| **Marketplace** | Weekly transactions |
+| **Media** | Daily active readers |
+| **Consumer app** | DAU/MAU ratio |
+
+### Input Metrics
+
+| North Star | Input Metrics |
+|------------|---------------|
+| **Active users** | Signups, activation, retention |
+| **Revenue** | Customers, ARPU, frequency |
+| **Engagement** | Sessions, actions, time spent |
+
+---
+
+## 9. Growth Stack
+
+### Analytics Tools
+
+| Tool | Purpose |
+|------|---------|
+| **Mixpanel/Amplitude** | Product analytics |
+| **Google Analytics** | Web traffic |
+| **Heap** | Auto-tracked events |
+| **Segment** | Data pipeline |
+
+### Experimentation Tools
+
+| Tool | Purpose |
+|------|---------|
+| **Optimizely** | A/B testing |
+| **LaunchDarkly** | Feature flags |
+| **Statsig** | Experimentation |
+
+### Engagement Tools
+
+| Tool | Purpose |
+|------|---------|
+| **Intercom** | In-app messaging |
+| **Customer.io** | Email automation |
+| **Appcues** | User onboarding |
+
+---
+
+## 10. Growth Team Structure
+
+### Roles
+
+| Role | Responsibility |
+|------|----------------|
+| **Growth Lead** | Strategy, prioritization |
+| **Growth PM** | Experiments, roadmap |
+| **Growth Engineer** | Implementation |
+| **Data Analyst** | Insights, measurement |
+| **Growth Marketer** | Acquisition, content |
+
+### Process
+
+| Cadence | Activity |
+|---------|----------|
+| **Weekly** | Experiment review |
+| **Bi-weekly** | Sprint planning |
+| **Monthly** | Metric deep-dive |
+| **Quarterly** | Strategy review |
+
+---
+
+> **Remember:** Growth is about finding leverage points through rapid experimentation. Test fast, learn faster, scale what works.

package/templates/.agent/skills/influencer-marketing/SKILL.md

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+---
+name: influencer-marketing
+description: Influencer outreach, KOL partnerships, micro-influencer strategies, and campaign management.
+allowed-tools: Read, Glob, Grep
+---
+
+# Influencer Marketing
+
+> Partner with influencers to expand reach and build credibility.
+
+---
+
+## 1. Influencer Tiers
+
+| Tier | Followers | Engagement | Cost | Best For |
+|------|-----------|------------|------|----------|
+| **Nano** | 1K-10K | 5-10% | $50-$500 | Authenticity, niche |
+| **Micro** | 10K-100K | 3-5% | $500-$5K | Engaged communities |
+| **Mid** | 100K-500K | 2-3% | $5K-$25K | Balanced reach/engagement |
+| **Macro** | 500K-1M | 1-2% | $25K-$100K | Mass awareness |
+| **Mega** | 1M+ | 0.5-1% | $100K+ | Celebrity reach |
+
+---
+
+## 2. Platform Selection
+
+| Platform | Best For | Content Type | Audience |
+|----------|----------|--------------|----------|
+| **Instagram** | Lifestyle, beauty, fashion | Photos, Reels, Stories | 18-34 |
+| **TikTok** | Viral, entertainment | Short video | 16-30 |
+| **YouTube** | Tutorials, reviews | Long video | All ages |
+| **LinkedIn** | B2B, professional | Articles, thought leadership | 25-54 |
+| **X/Twitter** | Tech, news, opinions | Text, threads | 25-49 |
+| **Twitch** | Gaming, live content | Streams | 18-34 |
+
+---
+
+## 3. Influencer Vetting
+
+### Selection Criteria
+
+| Factor | What to Check |
+|--------|---------------|
+| **Relevance** | Audience match, content fit |
+| **Engagement** | Real comments, interaction quality |
+| **Authenticity** | Fake follower check, organic growth |
+| **Content quality** | Production value, consistency |
+| **Brand safety** | Past controversies, values alignment |
+| **Professionalism** | Communication, reliability |
+
+### Red Flags
+
+| Warning Sign | Indicates |
+|--------------|-----------|
+| Sudden follower spikes | Bought followers |
+| Low engagement ratio | Fake audience |
+| Generic comments | Bot engagement |
+| Too many sponsored posts | Low trust |
+| Misaligned values | Brand risk |
+
+---
+
+## 4. Outreach Best Practices
+
+### Initial Contact Template
+
+| Element | Content |
+|---------|---------|
+| **Subject** | Specific, personal, not salesy |
+| **Intro** | Why you follow them |
+| **Value** | What's in it for them |
+| **Ask** | Clear next step |
+| **Brief** | Keep under 150 words |
+
+### What to Include
+
+| Topic | Details |
+|-------|---------|
+| **Brand intro** | Brief, relevant |
+| **Why them** | Specific reasons |
+| **Campaign idea** | High-level concept |
+| **Compensation** | Range or "discuss" |
+| **Timeline** | Approximate dates |
+
+---
+
+## 5. Campaign Types
+
+| Type | Description | Best For |
+|------|-------------|----------|
+| **Sponsored post** | One-off branded content | Awareness |
+| **Product seeding** | Free products for review | Authenticity |
+| **Brand ambassador** | Long-term partnership | Loyalty |
+| **Takeover** | Influencer controls account | Engagement |
+| **Giveaway** | Prize collaboration | Growth |
+| **Affiliate** | Commission-based | Sales |
+| **Event** | In-person activation | Experience |
+
+---
+
+## 6. Compensation Models
+
+| Model | Structure | Best For |
+|-------|-----------|----------|
+| **Flat fee** | Fixed payment | Predictable budgets |
+| **Per post** | Payment per content | Campaign-based |
+| **Affiliate** | Commission on sales | Performance focus |
+| **Product only** | Free products | Nano/micro, seeding |
+| **Hybrid** | Base + performance | Balanced incentive |
+
+### Rate Benchmarks
+
+| Platform | Per 100K Followers |
+|----------|-------------------|
+| **Instagram post** | $1,000-$2,000 |
+| **Instagram Reel** | $1,500-$3,000 |
+| **TikTok video** | $1,000-$2,500 |
+| **YouTube video** | $2,000-$5,000 |
+
+---
+
+## 7. Brief Creation
+
+### Campaign Brief Elements
+
+| Section | Include |
+|---------|---------|
+| **Objective** | Clear goal |
+| **Key messages** | 2-3 main points |
+| **Deliverables** | Exact requirements |
+| **Timeline** | Deadlines |
+| **Guidelines** | Dos and don'ts |
+| **Examples** | Reference content |
+| **Hashtags/tags** | Required mentions |
+| **Disclosure** | FTC requirements |
+
+### Creative Freedom
+
+| Approach | When to Use |
+|----------|-------------|
+| **Prescriptive** | Product launches, strict messaging |
+| **Balanced** | Brand campaigns with guidelines |
+| **Open** | Brand awareness, authenticity focus |
+
+---
+
+## 8. Disclosure Requirements
+
+### FTC Guidelines
+
+| Requirement | Implementation |
+|-------------|----------------|
+| **Clear disclosure** | #ad, #sponsored, Paid partnership |
+| **Visible** | Not buried, early in caption |
+| **Every post** | All sponsored content |
+| **Platform tools** | Use built-in disclosure features |
+
+### Platform-Specific
+
+| Platform | Method |
+|----------|--------|
+| **Instagram** | Paid partnership badge |
+| **YouTube** | "Includes paid promotion" checkbox |
+| **TikTok** | Branded content toggle |
+
+---
+
+## 9. Campaign Metrics
+
+### Awareness Metrics
+
+| Metric | Formula |
+|--------|---------|
+| **Reach** | Unique viewers |
+| **Impressions** | Total views |
+| **Video views** | Views >3 sec |
+
+### Engagement Metrics
+
+| Metric | Formula |
+|--------|---------|
+| **Engagement rate** | (Likes + Comments + Shares) / Followers × 100 |
+| **EMV** | Engagement × value multiplier |
+| **Earned media** | Non-paid amplification |
+
+### Conversion Metrics
+
+| Metric | Track Via |
+|--------|-----------|
+| **Clicks** | UTM links |
+| **Conversions** | Promo codes, affiliate links |
+| **Revenue** | Tracked by code/link |
+| **ROAS** | Revenue / Spend |
+
+---
+
+## 10. Influencer Tools
+
+| Tool | Purpose |
+|------|---------|
+| **CreatorIQ** | Discovery, management |
+| **Grin** | E-commerce focused |
+| **Upfluence** | All-in-one platform |
+| **AspireIQ** | Community building |
+| **Modash** | Discovery, vetting |
+| **HypeAuditor** | Audience authenticity |
+
+---
+
+> **Remember:** The best influencer partnerships feel authentic. Focus on genuine alignment over follower counts.