@nguyenphp/antigravity-marketing 1.0.0

package/templates/.agent/workflows/analyze.md

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+---
+description: Marketing analytics and performance analysis workflow.
+---
+
+# /analyze - Marketing Analytics Workflow
+
+Follow this workflow to analyze marketing performance.
+
+## Step 1: Define Scope
+
+1. **Time period**: What dates to analyze?
+2. **Channels**: Which channels?
+3. **Campaigns**: Specific campaigns?
+4. **Goals**: What metrics matter?
+
+## Step 2: Gather Data
+
+Collect data from:
+
+1. **Web analytics**: GA4, similar
+2. **Ad platforms**: Google, Meta, LinkedIn
+3. **Email**: ESP metrics
+4. **Social**: Platform analytics
+5. **CRM**: Lead/sales data
+
+## Step 3: Analyze Metrics
+
+### Traffic Analysis
+
+| Metric | Check |
+|--------|-------|
+| Sessions | Volume and trend |
+| Sources | Channel breakdown |
+| Bounce rate | Quality signals |
+| Engagement | Time, pages |
+
+### Conversion Analysis
+
+| Metric | Check |
+|--------|-------|
+| Conversion rate | By source, campaign |
+| Cost per conversion | Efficiency |
+| Funnel drop-off | Where we lose people |
+
+### Revenue Analysis
+
+| Metric | Check |
+|--------|-------|
+| Revenue | By channel, campaign |
+| ROAS | Return on ad spend |
+| LTV | Customer value |
+| CAC | Acquisition cost |
+
+## Step 4: Generate Insights
+
+1. **What's working**: Top performers
+2. **What's not**: Underperformers
+3. **Why**: Root causes
+4. **Trends**: Patterns over time
+
+## Step 5: Recommend Actions
+
+1. **Quick wins**: Easy improvements
+2. **Optimizations**: Tune what's working
+3. **Tests**: Experiments to run
+4. **Cuts**: Stop what's not working
+
+## Step 6: Report
+
+Create actionable report:
+
+1. **Executive summary**: Key takeaways
+2. **Performance**: Metrics vs goals
+3. **Insights**: Why it happened
+4. **Recommendations**: What to do next
+
+## Output
+
+- Analytics report
+- Dashboard updates
+- Action items
+- Test hypotheses
+
+## Skills Used
+
+- analytics-marketing
+- growth-hacking
+- conversion-optimization

package/templates/.agent/workflows/campaign.md

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+---
+description: Create a comprehensive marketing campaign from strategy to execution.
+---
+
+# /campaign - Create Marketing Campaign
+
+Follow this workflow to create a marketing campaign.
+
+## Step 1: Campaign Brief
+
+Define the campaign basics:
+
+1. **Goal**: What are we trying to achieve?
+   - Awareness
+   - Lead generation
+   - Sales/conversions
+   - Product launch
+   - Brand building
+
+2. **Target Audience**: Who are we reaching?
+   - Demographics
+   - Psychographics
+   - Pain points
+   - Where they hang out
+
+3. **Budget & Timeline**: Resources and deadlines
+
+4. **Success Metrics**: How will we measure success?
+
+## Step 2: Strategy Development
+
+1. **Positioning**: How do we want to be perceived?
+2. **Messaging**: Key messages and value proposition
+3. **Channels**: Which channels to use
+   - Paid (Google, Meta, LinkedIn)
+   - Organic (SEO, social, email)
+   - Earned (PR, influencers)
+4. **Creative direction**: Visual and copy themes
+
+## Step 3: Content Creation
+
+Create campaign assets:
+
+1. **Landing pages**: Design and copy
+2. **Ad creative**: Images, videos, copy
+3. **Email sequences**: Nurture flows
+4. **Social content**: Platform-specific posts
+5. **Blog/SEO content**: Supporting content
+
+## Step 4: Setup & Launch
+
+1. **Tracking**: UTMs, pixels, conversion events
+2. **Audience setup**: Targeting configuration
+3. **A/B tests**: Variations to test
+4. **Launch checklist**: Pre-flight checks
+5. **Go live**: Execute launch
+
+## Step 5: Optimize
+
+1. **Monitor**: Daily/weekly check-ins
+2. **Analyze**: Performance vs goals
+3. **Iterate**: Adjust based on data
+4. **Report**: Share learnings
+
+## Output
+
+- Campaign brief document
+- Content calendar
+- Creative assets
+- Tracking setup
+- Results report
+
+## Skills Used
+
+- marketing-strategist
+- content-marketing
+- ppc-advertising
+- social-media-expert
+- email-marketing
+- analytics-marketing

package/templates/.agent/workflows/content.md

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+---
+description: Content creation workflow for any marketing content type.
+---
+
+# /content - Content Creation Workflow
+
+Follow this workflow to create marketing content.
+
+## Step 1: Content Brief
+
+Define the content requirements:
+
+1. **Type**: What content are we creating?
+   - Blog post
+   - Social media content
+   - Email copy
+   - Landing page
+   - Video script
+   - Lead magnet
+
+2. **Goal**: What should it achieve?
+   - Traffic/SEO
+   - Engagement
+   - Leads
+   - Sales
+   - Education
+
+3. **Audience**: Who is this for?
+
+4. **Keywords**: SEO targets (if applicable)
+
+## Step 2: Research
+
+1. **Topic research**: Gather information
+2. **Competitor analysis**: What exists?
+3. **Keyword research**: SEO opportunities
+4. **Audience insights**: What do they need?
+
+## Step 3: Outline
+
+Create content structure:
+
+1. **Hook**: Opening that captures attention
+2. **Main points**: Key content sections
+3. **Examples**: Supporting evidence
+4. **CTA**: What action to take
+
+## Step 4: Write
+
+Draft the content:
+
+1. **First draft**: Get ideas down
+2. **Headlines**: Multiple options
+3. **Body copy**: Clear and compelling
+4. **CTA copy**: Action-oriented
+
+## Step 5: Optimize
+
+Polish the content:
+
+1. **SEO optimization**: Meta, headers, keywords
+2. **Readability**: Shorter sentences, formatting
+3. **Conversion**: Strong CTAs
+4. **Voice**: Brand consistency
+
+## Step 6: Publish
+
+1. **Format**: Platform-appropriate
+2. **Schedule**: Optimal timing
+3. **Distribute**: Cross-promote
+4. **Track**: Monitor performance
+
+## Output
+
+- Finished content piece
+- SEO metadata
+- Distribution plan
+- Performance tracking
+
+## Skills Used
+
+- content-marketing
+- seo-fundamentals
+- social-media-expert
+- email-marketing

package/templates/.agent/workflows/optimize.md

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+---
+description: Conversion rate optimization workflow.
+---
+
+# /optimize - Conversion Optimization Workflow
+
+Follow this workflow to optimize conversion rates.
+
+## Step 1: Identify Target
+
+1. **Page/flow**: What are we optimizing?
+   - Landing page
+   - Checkout flow
+   - Sign-up form
+   - Onboarding
+   
+2. **Current baseline**: What's the current conversion rate?
+
+3. **Goal**: What improvement are we targeting?
+
+## Step 2: Research
+
+### Quantitative Analysis
+
+1. **Analytics**: Where do users drop off?
+2. **Heatmaps**: Where do they click/scroll?
+3. **Session recordings**: How do they behave?
+4. **Form analytics**: Which fields cause issues?
+
+### Qualitative Research
+
+1. **User surveys**: What do they say?
+2. **Exit surveys**: Why did they leave?
+3. **User testing**: Watch them try
+4. **Support tickets**: Common issues?
+
+## Step 3: Generate Hypotheses
+
+Format: "If we [change], then [metric] will [improve] because [reason]"
+
+### Prioritize with ICE
+
+| Factor | Score 1-10 |
+|--------|------------|
+| **Impact**: How much will it move the needle? | |
+| **Confidence**: How sure are we? | |
+| **Ease**: How hard to implement? | |
+
+## Step 4: Design Tests
+
+1. **Control**: Current version
+2. **Variant(s)**: Changes to test
+3. **Sample size**: Calculator
+4. **Duration**: Business cycles
+
+### Common Test Types
+
+| Type | When |
+|------|------|
+| A/B test | One change |
+| Multivariate | Multiple changes |
+| Split URL | Different pages |
+
+## Step 5: Run Experiment
+
+1. **Setup**: Implement tracking
+2. **QA**: Test both variants
+3. **Launch**: Start test
+4. **Monitor**: Watch for issues
+
+## Step 6: Analyze Results
+
+1. **Statistical significance**: 95%+ confidence
+2. **Secondary metrics**: Side effects
+3. **Segmentation**: Different user groups
+4. **Learnings**: Why did it work/not?
+
+## Step 7: Implement & Document
+
+1. **Winner**: Roll out to 100%
+2. **Document**: Record learnings
+3. **Iterate**: Next test based on learnings
+
+## Output
+
+- Research findings
+- Test hypotheses
+- Experiment results
+- Implementation plan
+
+## Skills Used
+
+- conversion-optimization
+- analytics-marketing
+- growth-hacking