@nguyenphp/antigravity-marketing 1.0.0

package/templates/.agent/agents/growth-specialist.md

@@ -0,0 +1,60 @@
+---
+description: Growth hacking and user acquisition specialist.
+---
+
+# Growth Specialist Agent
+
+You are a Growth Specialist agent - a data-driven growth hacker who focuses on rapid experimentation and scalable growth.
+
+## Core Capabilities
+
+- Design growth experiments
+- Optimize acquisition funnels
+- Create viral loops and referral programs
+- Analyze and improve conversion rates
+- Identify quick wins and leverage points
+- A/B testing strategy
+
+## When to Use
+
+Use this agent when you need to:
+- Increase user acquisition
+- Improve conversion rates
+- Design referral programs
+- Optimize onboarding flows
+- Run growth experiments
+- Scale proven channels
+
+## Process
+
+1. **Audit**: Analyze current metrics and funnels
+2. **Ideate**: Brainstorm growth opportunities
+3. **Prioritize**: ICE scoring of ideas
+4. **Experiment**: Design and run tests
+5. **Analyze**: Measure results
+6. **Scale**: Double down on winners
+
+## AARRR Framework
+
+| Stage | Focus |
+|-------|-------|
+| **Acquisition** | Getting users in |
+| **Activation** | First value moment |
+| **Retention** | Bringing them back |
+| **Revenue** | Monetizing |
+| **Referral** | Viral growth |
+
+## Output Formats
+
+- Growth experiment briefs
+- Funnel optimization plans
+- Referral program designs
+- A/B test recommendations
+- Metrics dashboards
+
+## Skills Used
+
+- growth-hacking
+- analytics-marketing
+- conversion-optimization
+- marketing-automation

package/templates/.agent/agents/marketing-strategist.md

@@ -0,0 +1,51 @@
+---
+description: Overall marketing strategy orchestrator that coordinates all marketing activities.
+---
+
+# Marketing Strategist Agent
+
+You are a Marketing Strategist agent - a seasoned CMO-level professional who understands the full marketing stack and can create cohesive strategies across all channels.
+
+## Core Capabilities
+
+- Develop comprehensive marketing strategies aligned with business goals
+- Coordinate content, social media, email, and paid campaigns
+- Analyze market trends and competitive landscape
+- Define target audiences and positioning
+- Set KPIs and measurement frameworks
+- Allocate budgets across channels
+
+## When to Use
+
+Use this agent when you need to:
+- Create a marketing plan or strategy
+- Define marketing goals and KPIs
+- Analyze competitive positioning
+- Plan integrated campaigns
+- Review and optimize marketing performance
+
+## Process
+
+1. **Discovery**: Understand business goals, audience, and constraints
+2. **Research**: Analyze market, competitors, and opportunities
+3. **Strategy**: Define positioning, messaging, and channel mix
+4. **Planning**: Create actionable campaign plans
+5. **Measurement**: Define success metrics and tracking
+
+## Output Formats
+
+- Marketing strategy documents
+- Campaign briefs
+- Competitive analysis
+- Channel recommendations
+- Budget allocations
+
+## Skills Used
+
+- content-marketing
+- social-media-expert
+- email-marketing
+- growth-hacking
+- analytics-marketing
+- branding-expert
+- ppc-advertising

package/templates/.agent/skills/ab-test-dashboard/SKILL.md

@@ -0,0 +1,290 @@
+---
+name: ab-test-dashboard
+description: Build and analyze A/B test dashboards, calculate statistical significance, and track experiment results.
+allowed-tools: Read, Glob, Grep
+---
+
+# A/B Test Dashboard
+
+> Track experiments, measure results, and make data-driven decisions.
+
+---
+
+## 🎯 What This Skill Does
+
+| Capability | Description |
+|------------|-------------|
+| **Design Tests** | Structure proper A/B experiments |
+| **Track Results** | Monitor test performance |
+| **Calculate Stats** | Statistical significance checks |
+| **Visualize Data** | Dashboard creation |
+| **Report Findings** | Communicate results clearly |
+
+---
+
+## 1. A/B Test Basics
+
+### What is an A/B Test?
+
+| Term | Meaning |
+|------|---------|
+| **Control (A)** | Your current version |
+| **Variant (B)** | The change you're testing |
+| **Sample size** | Number of visitors needed |
+| **Significance** | Confidence results aren't random |
+| **Conversion** | The action you're measuring |
+
+### What to Test (Priority)
+
+| High Impact | Medium Impact | Low Impact |
+|-------------|---------------|------------|
+| Headlines | Button text | Font size |
+| CTAs | Images | Colors |
+| Pricing | Form fields | Spacing |
+| Offers | Layout | Icons |
+| Landing pages | Navigation | Animations |
+
+---
+
+## 2. Sample Size Calculator
+
+### Quick Formula
+
+```
+Sample Size = (Z² × p × (1-p)) / E²
+
+Where:
+- Z = 1.96 for 95% confidence
+- p = expected conversion rate
+- E = margin of error (±)
+```
+
+### Simple Reference Table
+
+| Current Rate | Lift to Detect | Sample per Variation |
+|--------------|----------------|----------------------|
+| 1% | 20% | ~40,000 |
+| 2% | 20% | ~20,000 |
+| 5% | 20% | ~8,000 |
+| 10% | 15% | ~4,000 |
+| 20% | 10% | ~3,000 |
+
+### Online Calculators
+
+| Tool | URL |
+|------|-----|
+| **Optimizely** | optimizely.com/sample-size-calculator |
+| **AB Tasty** | abtasty.com/sample-size-calculator |
+| **Evan Miller** | evanmiller.org/ab-testing/sample-size |
+
+---
+
+## 3. Dashboard Metrics
+
+### Core Metrics to Track
+
+| Metric | Formula |
+|--------|---------|
+| **Conversion Rate** | Conversions / Visitors × 100 |
+| **Relative Lift** | (B - A) / A × 100 |
+| **Confidence Level** | Statistical p-value calculation |
+| **Visitors per Day** | Total visitors / Days running |
+| **Days to Significance** | Required sample / Daily visitors |
+
+### Dashboard Layout
+
+```
+┌─────────────────────────────────────────────┐
+│  TEST: [Name]                Status: RUNNING │
+├─────────────────────────────────────────────┤
+│                                             │
+│   Control (A)        Variant (B)            │
+│   ┌─────────┐       ┌─────────┐            │
+│   │  2.5%   │       │  3.1%   │            │
+│   │  Conv   │       │  Conv   │            │
+│   └─────────┘       └─────────┘            │
+│                                             │
+│   Visitors: 5,432    Visitors: 5,489       │
+│   Conversions: 136   Conversions: 170      │
+│                                             │
+│   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━      │
+│   Lift: +24%    Confidence: 87%            │
+│   ⚠️ Not yet significant (need 95%)        │
+│                                             │
+├─────────────────────────────────────────────┤
+│  Progress: ████████░░░░░░ 68% complete      │
+│  Est. completion: 4 more days               │
+└─────────────────────────────────────────────┘
+```
+
+---
+
+## 4. Statistical Significance
+
+### What Does It Mean?
+
+| Confidence | Meaning |
+|------------|---------|
+| **95%** | 5% chance results are random (standard) |
+| **99%** | 1% chance results are random (high stakes) |
+| **90%** | 10% chance results are random (quick tests) |
+
+### Quick Significance Check
+
+| Scenario | Likely Significant? |
+|----------|---------------------|
+| Big difference + many visitors | ✅ Yes |
+| Small difference + few visitors | ❌ No |
+| Big difference + few visitors | ⚠️ Wait |
+| Small difference + many visitors | ⚠️ Maybe real, but small |
+
+### Avoid Common Mistakes
+
+| Mistake | Problem | Solution |
+|---------|---------|----------|
+| Stopping early | False positives | Wait for sample size |
+| Peeking too much | Bias decisions | Set check schedule |
+| Testing too many things | Can't attribute cause | One change at a time |
+| Running too short | Misses weekly patterns | Run 1-2 full weeks |
+
+---
+
+## 5. Simple Dashboard with Google Sheets
+
+### Setup Steps
+
+```
+1. Create new Google Sheet
+2. Tab 1: Raw data (date, variant, visitors, conversions)
+3. Tab 2: Summary calculations
+4. Tab 3: Charts
+```
+
+### Formula Examples
+
+| Metric | Google Sheets Formula |
+|--------|----------------------|
+| **Conversion Rate A** | `=SUMIF(B:B,"A",D:D)/SUMIF(B:B,"A",C:C)` |
+| **Conversion Rate B** | `=SUMIF(B:B,"B",D:D)/SUMIF(B:B,"B",C:C)` |
+| **Lift** | `=(B_Rate-A_Rate)/A_Rate` |
+| **Daily Visitors** | `=SUMIF(A:A,TODAY()-1,C:C)` |
+
+### Simple Significance Formula
+
+```
+For approximation (use proper calculator for real tests):
+
+Z = (pB - pA) / SQRT(p*(1-p)*(1/nA + 1/nB))
+
+Where:
+- pA, pB = conversion rates
+- p = pooled rate = (convA + convB) / (nA + nB)
+- nA, nB = sample sizes
+
+If |Z| > 1.96, result is significant at 95%
+```
+
+---
+
+## 6. Test Documentation
+
+### Pre-Test Template
+
+```markdown
+## Test: [Name]
+
+### Hypothesis
+If we [change], then [metric] will [improve] because [reason].
+
+### Test Details
+- Page/Element: 
+- Control: [Description]
+- Variant: [Description]
+- Primary metric: 
+- Secondary metrics:
+
+### Sample Size
+- Current conversion rate: X%
+- Minimum detectable effect: Y%
+- Required visitors per variant: Z
+
+### Timeline
+- Start date:
+- Expected end date:
+- Check-in dates:
+```
+
+### Post-Test Template
+
+```markdown
+## Test Results: [Name]
+
+### Summary
+- Winner: [Control/Variant/No difference]
+- Confidence: X%
+- Lift: +/-Y%
+
+### Data
+| Metric | Control | Variant | Lift |
+|--------|---------|---------|------|
+| Visitors | | | |
+| Conversions | | | |
+| Conv Rate | | | |
+
+### Learning
+What did we learn?
+
+### Next Steps
+- Implement winner?
+- Follow-up test?
+- Share with team?
+```
+
+---
+
+## 7. Tools for A/B Testing
+
+### Free/Cheap Tools
+
+| Tool | Best For | Cost |
+|------|----------|------|
+| **Google Optimize** | Websites (sunset, but alternatives exist) | Free |
+| **Splitbee** | Simple tests | Free tier |
+| **Growthbook** | Open source | Free |
+| **Posthog** | Feature flags + analytics | Free tier |
+
+### Paid Tools
+
+| Tool | Best For | Cost |
+|------|----------|------|
+| **VWO** | Full CRO platform | $199+/mo |
+| **Optimizely** | Enterprise | $$$$ |
+| **AB Tasty** | Mid-market | $$$ |
+| **Convert** | SMB friendly | $99+/mo |
+
+---
+
+## 8. Visualization Best Practices
+
+### Chart Types
+
+| Data | Chart Type |
+|------|------------|
+| Rate comparison | Bar chart |
+| Trend over time | Line chart |
+| Sample progress | Progress bar |
+| Segment breakdown | Pie/donut |
+| Confidence range | Error bars |
+
+### Dashboard Colors
+
+| Status | Color |
+|--------|-------|
+| Winning (significant) | Green |
+| Losing (significant) | Red |
+| Running (not significant) | Yellow/Gray |
+| Winner | Blue (neutral) |
+
+---
+
+> **Remember:** Statistical significance ≠ practical significance. Always ask: "Is this lift worth the effort to implement?"

package/templates/.agent/skills/ad-creative-variations/SKILL.md

@@ -0,0 +1,246 @@
+---
+name: ad-creative-variations
+description: Generate mass ad copy variations, headlines, descriptions, and visual prompts for Meta/Google/TikTok Ads.
+allowed-tools: Read, Glob, Grep
+---
+
+# Ad Creative Variations
+
+> Create 10-50+ ad variations quickly for A/B testing.
+
+---
+
+## 🎯 What This Skill Does
+
+| Capability | Description |
+|------------|-------------|
+| **Generate Headlines** | Multiple headline variations from one idea |
+| **Write Ad Copy** | Body text for different platforms |
+| **Create CTAs** | Call-to-action variations |
+| **Visual Prompts** | Image/video descriptions for designers or AI |
+| **Platform Adapt** | Adjust for Meta, Google, TikTok specs |
+
+---
+
+## 1. Headline Formulas
+
+### Power Headline Templates
+
+| Formula | Example |
+|---------|---------|
+| **Number + Adjective + Noun + Promise** | "7 Simple Steps to Double Your Sales" |
+| **How to + Desired Result** | "How to Get 100 Leads in 30 Days" |
+| **The Secret to + Benefit** | "The Secret to Converting Cold Traffic" |
+| **[X] vs [Y]: Which + Question** | "Facebook vs Google Ads: Which Converts Better?" |
+| **Stop/Quit + Pain Point** | "Stop Wasting Money on Ads That Don't Work" |
+| **The #1 + Claim** | "The #1 Tool Trusted by 10,000 Marketers" |
+
+### Emotional Triggers
+
+| Trigger | Example Headlines |
+|---------|-------------------|
+| **Fear** | "Don't Let Your Competitors Steal Your Customers" |
+| **Curiosity** | "What Top Brands Know That You Don't" |
+| **Urgency** | "Last Chance: 50% Off Ends Tonight" |
+| **Exclusivity** | "For Serious Marketers Only" |
+| **Social Proof** | "Join 50,000+ Happy Customers" |
+
+---
+
+## 2. Platform Specifications
+
+### Google Ads
+
+| Element | Limit | Tips |
+|---------|-------|------|
+| **Headlines** | 30 chars each (15 max) | Include keywords |
+| **Descriptions** | 90 chars each (4 max) | Benefits + CTA |
+| **Display URL** | 15 chars each (2 paths) | Relevant keywords |
+
+### Meta Ads (Facebook/Instagram)
+
+| Element | Limit | Tips |
+|---------|-------|------|
+| **Primary text** | 125 chars (before "See More") | Hook first |
+| **Headline** | 40 chars | Benefit-focused |
+| **Description** | 30 chars | Supporting info |
+| **Image/Video** | Various | 1:1, 4:5, 9:16 |
+
+### TikTok Ads
+
+| Element | Limit | Tips |
+|---------|-------|------|
+| **Caption** | 100 chars | Hook + CTA |
+| **Video** | 9:16 ratio, 5-60s | First 2s crucial |
+| **Text overlay** | Readable | Bold, centered |
+
+---
+
+## 3. Ad Copy Frameworks
+
+### PAS (Problem-Agitate-Solve)
+
+```
+Problem: Struggling to get leads from your website?
+Agitate: Every day without leads costs you money
+Solve: Our tool generates 3x more leads automatically
+
+[CTA: Start Free Trial]
+```
+
+### AIDA (Attention-Interest-Desire-Action)
+
+```
+Attention: 🚀 3x Your Ad Performance
+Interest: Smart AI that optimizes your ads 24/7
+Desire: Join 10,000+ marketers saving 20 hours/week
+Action: Try Free for 14 Days →
+```
+
+### Before-After-Bridge
+
+```
+Before: Spending hours on manual ad testing
+After: Automated A/B testing that runs itself
+Bridge: [Product] does the work while you sleep
+
+[CTA: Get Started]
+```
+
+---
+
+## 4. Variation Generator
+
+### From One Message, Create Many
+
+**Core Message:** "Save time with marketing automation"
+
+| Variation Type | Example |
+|----------------|---------|
+| **Question** | "Tired of manual marketing tasks?" |
+| **Statistic** | "Save 20 hours per week with automation" |
+| **Testimonial** | "'I got my weekends back!' - Sarah, CMO" |
+| **Command** | "Automate your marketing today" |
+| **Fear** | "Manual marketing is costing you customers" |
+| **Curiosity** | "The automation secret top marketers use" |
+| **Benefit** | "More time for strategy, less on repetitive tasks" |
+| **Comparison** | "Manual vs Automated: Which wins?" |
+
+---
+
+## 5. CTA Variations
+
+### Action Verbs by Goal
+
+| Goal | CTAs |
+|------|------|
+| **Sign up** | Start Free, Join Now, Get Access, Claim Your Spot |
+| **Learn** | Learn More, See How, Discover, Watch Demo |
+| **Buy** | Shop Now, Get Yours, Buy Today, Order Now |
+| **Try** | Try Free, Test Drive, Start Trial, Experience |
+| **Download** | Download Free, Get the Guide, Grab Your Copy |
+
+### CTA Power Words
+
+| Makes it... | Words |
+|-------------|-------|
+| **Urgent** | Now, Today, Limited, Last Chance |
+| **Easy** | Simple, Quick, Instant, Easy |
+| **Valuable** | Free, Bonus, Exclusive, Premium |
+| **Safe** | Guaranteed, No Risk, Cancel Anytime |
+
+---
+
+## 6. Visual Concept Prompts
+
+### For Meta/Instagram Ads
+
+| Concept | Prompt for Designer/AI |
+|---------|------------------------|
+| **Before/After** | Split image: chaotic desk (left) vs organized workspace (right), product in center |
+| **Social Proof** | Grid of 4 happy customer photos with star ratings overlay |
+| **Product Hero** | Product floating with soft shadow, gradient background, benefit text overlay |
+| **Lifestyle** | Person using product in natural setting, candid style, bright lighting |
+| **UGC Style** | Phone-held selfie video feel, casual, authentic, subtitles on screen |
+
+### For TikTok Ads
+
+| Concept | Prompt |
+|---------|--------|
+| **Hook Visual** | Shocking statement text overlay, face reaction, first 2 seconds |
+| **Demo** | Screen recording with finger pointer, fast cuts, music sync |
+| **Transition** | Before/after with smooth transition effect |
+| **Talking Head** | Person speaking to camera, subtitles, product in hand |
+
+---
+
+## 7. Mass Variation Workflow
+
+### Step-by-Step Process
+
+```
+1. Define core message/offer
+2. Write 5 headline variations (each formula)
+3. Write 3 body text variations (each framework)
+4. Create 5 CTA variations
+5. Combine to create 75+ unique ads
+6. Filter top 10-20 for testing
+7. Create visual concepts
+8. Launch A/B test
+```
+
+### Variation Math
+
+| Headlines | x | Body | x | CTA | = Total Combinations |
+|-----------|---|------|---|-----|----------------------|
+| 5 | x | 3 | x | 5 | = 75 variations |
+| 10 | x | 5 | x | 5 | = 250 variations |
+
+---
+
+## 8. Platform-Specific Templates
+
+### Google Search Ad Template
+
+```
+Headline 1: [Primary Keyword + Benefit]
+Headline 2: [Social Proof or Offer]
+Headline 3: [CTA + Urgency]
+Description 1: [Expand on benefit, features]
+Description 2: [Trust signal + CTA + Contact]
+```
+
+### Meta Ad Template
+
+```
+Primary Text:
+[Hook - Question or Statement] 🎯
+
+[Pain point acknowledgment]
+
+[Solution intro] ✅
+[Benefit 1]
+[Benefit 2]
+[Benefit 3]
+
+[Social proof]
+
+[CTA] 👇
+---
+Headline: [Main Benefit]
+Description: [Supporting info]
+```
+
+### TikTok Ad Script
+
+```
+[0-2s] HOOK: "Wait, you're still doing [pain point] manually?"
+[2-5s] PROBLEM: Quick demo of the struggle
+[5-15s] SOLUTION: Show product in action
+[15-20s] RESULT: Show the outcome
+[20-25s] CTA: "Link in bio to try free"
+```
+
+---
+
+> **Remember:** Test more, assume less. Your best ad is often the one you didn't expect.