@nguyenphp/antigravity-marketing 1.0.0

package/templates/.agent/skills/affiliate-marketing/SKILL.md

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+---
+name: affiliate-marketing
+description: Affiliate programs, partner networks, commission structures, and performance tracking.
+allowed-tools: Read, Glob, Grep
+---
+
+# Affiliate Marketing
+
+> Build profitable partnerships through performance-based marketing.
+
+---
+
+## 1. Affiliate Program Types
+
+| Type | How It Works | Best For |
+|------|--------------|----------|
+| **In-house** | Run your own program | Control, high volume |
+| **Network-based** | Use affiliate networks | Reach, management |
+| **Hybrid** | Both approaches | Flexibility |
+
+---
+
+## 2. Commission Structures
+
+| Model | Description | Typical Rate |
+|-------|-------------|--------------|
+| **CPA (Cost Per Action)** | Fixed fee per conversion | $5-$200+ |
+| **Revenue share** | % of sale | 5-50% |
+| **Recurring** | % of ongoing payments | 10-30% |
+| **CPL (Cost Per Lead)** | Fee per qualified lead | $1-$50 |
+| **Tiered** | Higher rates for more sales | Varies |
+| **Hybrid** | Base + performance | Varies |
+
+### Commission Rate Benchmarks
+
+| Industry | Typical Rate |
+|----------|--------------|
+| **Digital products** | 30-50% |
+| **SaaS** | 20-40% recurring |
+| **E-commerce** | 5-15% |
+| **Finance** | $50-$200 CPA |
+| **Travel** | 5-10% |
+
+---
+
+## 3. Affiliate Networks
+
+| Network | Best For | Commission Type |
+|---------|----------|-----------------|
+| **Amazon Associates** | Physical products | 1-10% |
+| **ShareASale** | E-commerce, diverse | Varies |
+| **CJ Affiliate** | Enterprise brands | Varies |
+| **Impact** | SaaS, subscription | Varies |
+| **PartnerStack** | B2B SaaS | Recurring |
+| **Rakuten** | Retail, travel | Varies |
+
+---
+
+## 4. Affiliate Types
+
+| Type | Description | Best For |
+|------|-------------|----------|
+| **Content creators** | Bloggers, YouTubers | Reviews, tutorials |
+| **Influencers** | Social media reach | Awareness, quick sales |
+| **Coupon/deal sites** | Discount focused | Volume, price-sensitive |
+| **Loyalty/cashback** | Rewards users | Retention |
+| **Email marketers** | Newsletter-based | Targeted promotions |
+| **Comparison sites** | Side-by-side reviews | Research phase |
+| **Sub-affiliates** | Recruit other affiliates | Scale |
+
+---
+
+## 5. Recruiting Affiliates
+
+### Outreach Best Practices
+
+| Element | Approach |
+|---------|----------|
+| **Research** | Understand their audience |
+| **Personalize** | Reference their content |
+| **Value prop** | What's in it for them |
+| **Easy ask** | Simple next step |
+| **Follow up** | 2-3 touches |
+
+### Where to Find Affiliates
+
+| Source | How |
+|--------|-----|
+| **Competitor programs** | Reverse engineer |
+| **Content search** | "[your category] + review" |
+| **Affiliate networks** | Marketplace listings |
+| **Social media** | Hashtag research |
+| **Conferences** | Networking events |
+
+---
+
+## 6. Program Structure
+
+### Essential Elements
+
+| Element | Description |
+|---------|-------------|
+| **Commission rates** | Clear, competitive |
+| **Cookie duration** | 30-90 days typical |
+| **Payment terms** | Net 30-60 days |
+| **Minimum payout** | $25-$100 threshold |
+| **Creative assets** | Banners, links, content |
+| **Tracking** | Reliable attribution |
+
+### Terms and Conditions
+
+| Area | Cover |
+|------|-------|
+| **Prohibited tactics** | PPC bidding, spam |
+| **Brand usage** | Trademark guidelines |
+| **Disclosure** | FTC requirements |
+| **False claims** | Prohibited statements |
+| **Termination** | When/how |
+
+---
+
+## 7. Affiliate Tracking
+
+### Attribution Models
+
+| Model | How It Works |
+|-------|--------------|
+| **Last click** | Last affiliate gets credit |
+| **First click** | First affiliate gets credit |
+| **Linear** | Split among all touches |
+| **Time decay** | Recent gets more weight |
+
+### Tracking Methods
+
+| Method | How It Works |
+|--------|--------------|
+| **Cookies** | Standard browser tracking |
+| **Coupon codes** | Unique codes per affiliate |
+| **UTM parameters** | URL tracking |
+| **Fingerprinting** | Device-based (cookieless) |
+
+---
+
+## 8. Performance Metrics
+
+### Program Metrics
+
+| Metric | Formula | Healthy |
+|--------|---------|---------|
+| **Active rate** | Active affiliates / Total | >10% |
+| **Revenue per affiliate** | Total revenue / Affiliates | Increasing |
+| **Conversion rate** | Conversions / Clicks | >1% |
+| **EPC (Earnings Per Click)** | Earnings / Clicks | $0.20+ |
+| **Refund rate** | Refunds / Sales | <10% |
+
+### Affiliate Health
+
+| Metric | Monitor |
+|--------|---------|
+| **Traffic quality** | Bounce rate, geo |
+| **Conversion rate** | Compare to average |
+| **Refund rate** | Fraud indicator |
+| **Customer LTV** | Long-term value |
+
+---
+
+## 9. Fraud Prevention
+
+### Common Fraud Types
+
+| Type | Sign |
+|------|------|
+| **Cookie stuffing** | High impressions, low quality |
+| **Click fraud** | Unusual click patterns |
+| **Coupon abuse** | Last-click stealing |
+| **Self-referral** | Affiliate is customer |
+| **Fake leads** | Low quality, high bounce |
+
+### Prevention Tactics
+
+| Tactic | Implementation |
+|--------|----------------|
+| **Vetting** | Review before approval |
+| **Monitoring** | Unusual patterns |
+| **Holdback** | Payment delay period |
+| **Reversal** | Refund clawback |
+| **Terms** | Clear prohibited activities |
+
+---
+
+## 10. Affiliate Tools
+
+### Program Management
+
+| Tool | Best For |
+|------|----------|
+| **Impact** | Enterprise |
+| **PartnerStack** | SaaS |
+| **Refersion** | Shopify |
+| **Post Affiliate Pro** | Self-hosted |
+| **Tapfiliate** | SMB |
+
+### Tracking/Analytics
+
+| Tool | Purpose |
+|------|---------|
+| **Affiliatly** | Simple tracking |
+| **Everflow** | Performance marketing |
+| **TUNE** | Enterprise tracking |
+
+---
+
+> **Remember:** The best affiliate programs prioritize quality over quantity. A few high-performing partners beat thousands of inactive ones.

package/templates/.agent/skills/analytics-marketing/SKILL.md

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+---
+name: analytics-marketing
+description: Marketing analytics, attribution models, KPI tracking, dashboards, and data-driven decision making.
+allowed-tools: Read, Glob, Grep
+---
+
+# Marketing Analytics
+
+> Transform data into actionable marketing insights.
+
+---
+
+## 1. Analytics Framework
+
+| Layer | Focus | Tools |
+|-------|-------|-------|
+| **Collection** | Tracking, tagging | GA4, GTM, Segment |
+| **Storage** | Data warehouse | BigQuery, Snowflake |
+| **Analysis** | Insights, patterns | Looker, Tableau |
+| **Action** | Optimization | A/B tools, personalization |
+
+---
+
+## 2. Key Marketing Metrics
+
+### Acquisition Metrics
+
+| Metric | Formula | Benchmark |
+|--------|---------|-----------|
+| **CAC** | Total acquisition cost / New customers | Industry varies |
+| **CPL** | Ad spend / Leads generated | $5-$50 B2B |
+| **CPC** | Ad spend / Clicks | $1-$5 avg |
+| **CPM** | (Ad spend / Impressions) × 1000 | $5-$15 avg |
+
+### Engagement Metrics
+
+| Metric | Formula | Good |
+|--------|---------|------|
+| **Bounce rate** | Single-page sessions / Total sessions | < 40% |
+| **Pages/session** | Pageviews / Sessions | > 2 |
+| **Avg session duration** | Total duration / Sessions | > 2 min |
+| **Engagement rate** | Engaged sessions / Total sessions | > 50% |
+
+### Conversion Metrics
+
+| Metric | Formula | Good |
+|--------|---------|------|
+| **Conversion rate** | Conversions / Visitors | 2-5% |
+| **Lead-to-customer** | Customers / Leads | 10-20% |
+| **Cart abandonment** | Abandonments / Carts created | < 70% |
+| **Checkout abandonment** | Abandonments / Checkouts started | < 50% |
+
+### Revenue Metrics
+
+| Metric | Formula |
+|--------|---------|
+| **LTV** | ARPU × Customer lifetime |
+| **LTV:CAC** | LTV / CAC (target > 3:1) |
+| **ROAS** | Revenue / Ad spend |
+| **MER** | Revenue / Total marketing spend |
+
+---
+
+## 3. Attribution Models
+
+### Common Models
+
+| Model | How It Works | Best For |
+|-------|--------------|----------|
+| **Last click** | 100% to final touchpoint | Direct response |
+| **First click** | 100% to first touchpoint | Awareness |
+| **Linear** | Equal across all touchpoints | Long cycles |
+| **Time decay** | More weight to recent | B2B |
+| **Position-based** | 40-20-40 first/mid/last | Balanced |
+| **Data-driven** | ML-based allocation | High volume |
+
+### Multi-Touch Attribution
+
+| Stage | Touchpoint Credit |
+|-------|-------------------|
+| **Awareness** | First-touch heavy |
+| **Consideration** | Mid-touch matters |
+| **Decision** | Last-touch heavy |
+
+---
+
+## 4. Google Analytics 4 (GA4)
+
+### Key Differences from UA
+
+| UA | GA4 |
+|----|-----|
+| Sessions | Events |
+| Bounce rate | Engagement rate |
+| Goals | Conversions |
+| Views | Data streams |
+
+### Essential Events
+
+| Event | Purpose |
+|-------|---------|
+| **page_view** | Page tracking |
+| **purchase** | Revenue tracking |
+| **generate_lead** | Lead capture |
+| **sign_up** | Registration |
+| **begin_checkout** | Funnel start |
+| **add_to_cart** | E-commerce |
+
+### Custom Dimensions
+
+| Dimension | Use Case |
+|-----------|----------|
+| **user_id** | Cross-device |
+| **membership_tier** | Segmentation |
+| **content_group** | Content analysis |
+| **experiment_id** | A/B testing |
+
+---
+
+## 5. Dashboard Design
+
+### Marketing Dashboard Structure
+
+| Section | Metrics |
+|---------|---------|
+| **Overview** | Revenue, sessions, conversions |
+| **Acquisition** | Traffic sources, CAC, new users |
+| **Engagement** | Bounce rate, time on site |
+| **Conversion** | Conversion rate, funnel |
+| **Revenue** | ROAS, LTV, AOV |
+
+### Visualization Best Practices
+
+| Metric Type | Best Visual |
+|-------------|-------------|
+| **Trend over time** | Line chart |
+| **Comparison** | Bar chart |
+| **Composition** | Pie/stacked bar |
+| **Distribution** | Histogram |
+| **Relationship** | Scatter plot |
+| **KPIs** | Big numbers |
+
+---
+
+## 6. Funnel Analysis
+
+### Standard Marketing Funnel
+
+| Stage | Metrics |
+|-------|---------|
+| **Awareness** | Impressions, reach |
+| **Interest** | Clicks, site visits |
+| **Consideration** | Lead form starts, cart adds |
+| **Intent** | Form completions, checkouts |
+| **Purchase** | Transactions, revenue |
+| **Loyalty** | Repeat purchases, referrals |
+
+### Funnel Metrics
+
+| Metric | Formula |
+|--------|---------|
+| **Stage conversion** | Next stage / Current stage |
+| **Overall conversion** | Final stage / First stage |
+| **Drop-off rate** | 1 - Stage conversion |
+| **Funnel velocity** | Avg time between stages |
+
+---
+
+## 7. Cohort Analysis
+
+### Cohort Types
+
+| Type | Example |
+|------|---------|
+| **Acquisition** | Users by signup month |
+| **Behavioral** | Users by first action |
+| **Demographic** | Users by segment |
+
+### Retention Cohort Table
+
+| Cohort | Week 0 | Week 1 | Week 2 | Week 3 |
+|--------|--------|--------|--------|--------|
+| Jan W1 | 100% | 45% | 30% | 25% |
+| Jan W2 | 100% | 42% | 28% | 22% |
+| Jan W3 | 100% | 48% | 32% | 27% |
+
+---
+
+## 8. Marketing Mix Modeling (MMM)
+
+### Purpose
+
+- Measure channel effectiveness
+- Optimize budget allocation
+- Account for external factors
+
+### Variables
+
+| Type | Examples |
+|------|----------|
+| **Media** | TV, digital, OOH |
+| **Base** | Brand, distribution |
+| **External** | Seasonality, economy |
+| **Competition** | Competitor activity |
+
+---
+
+## 9. A/B Test Analysis
+
+### Statistical Significance
+
+| Sample | Min Detectable Effect |
+|--------|----------------------|
+| 1,000 | 20%+ |
+| 10,000 | 5-10% |
+| 100,000 | 2-5% |
+
+### Test Metrics
+
+| Metric | Purpose |
+|--------|---------|
+| **Conversion rate** | Primary metric |
+| **Revenue/user** | Revenue impact |
+| **Confidence** | Statistical validity |
+| **P-value** | < 0.05 for significance |
+
+---
+
+## 10. Reporting Cadence
+
+### Report Types
+
+| Report | Frequency | Audience |
+|--------|-----------|----------|
+| **Real-time** | Live | Operations |
+| **Daily** | Every day | Marketing team |
+| **Weekly** | Every week | Marketing leads |
+| **Monthly** | Every month | Leadership |
+| **Quarterly** | Every quarter | Executive |
+
+### Report Structure
+
+| Section | Content |
+|---------|---------|
+| **Summary** | Key highlights, changes |
+| **Performance** | Metrics vs goals |
+| **Insights** | Why it happened |
+| **Actions** | What to do next |
+
+---
+
+> **Remember:** Data without action is just noise. Always tie analytics to decisions and outcomes.

package/templates/.agent/skills/branding-expert/SKILL.md

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+---
+name: branding-expert
+description: Brand identity, positioning, voice & tone guidelines, and style guide creation.
+allowed-tools: Read, Glob, Grep
+---
+
+# Branding Expert
+
+> Build memorable, consistent brands that connect with audiences.
+
+---
+
+## 1. Brand Strategy Framework
+
+| Element | Definition | Output |
+|---------|------------|--------|
+| **Purpose** | Why you exist beyond profit | Mission statement |
+| **Vision** | Where you're going | Vision statement |
+| **Values** | What you believe in | Core values |
+| **Position** | How you're different | Positioning statement |
+| **Personality** | How you act | Brand archetypes |
+| **Voice** | How you sound | Voice guidelines |
+
+---
+
+## 2. Brand Positioning
+
+### Positioning Statement Template
+
+```
+For [target audience]
+Who [need/want]
+[Brand] is the [category]
+That [key benefit]
+Because [reason to believe]
+```
+
+### Competitive Positioning
+
+| Strategy | Approach |
+|----------|----------|
+| **Head-to-head** | Beat the leader |
+| **Differentiation** | Unique attribute |
+| **Niche** | Specific segment |
+| **Category creation** | New space |
+| **Value** | Best price |
+
+---
+
+## 3. Brand Archetypes
+
+| Archetype | Desire | Example Brands |
+|-----------|--------|----------------|
+| **Innocent** | Safety, simplicity | Dove, Coca-Cola |
+| **Explorer** | Freedom, discovery | Jeep, Patagonia |
+| **Sage** | Knowledge, truth | Google, BBC |
+| **Hero** | Mastery, courage | Nike, BMW |
+| **Outlaw** | Revolution | Harley-Davidson |
+| **Magician** | Transformation | Apple, Disney |
+| **Regular Guy** | Belonging | IKEA, Target |
+| **Lover** | Intimacy, beauty | Chanel, Häagen-Dazs |
+| **Jester** | Joy, fun | M&Ms, Old Spice |
+| **Caregiver** | Service, help | Johnson & Johnson |
+| **Creator** | Innovation | Lego, Adobe |
+| **Ruler** | Control, power | Mercedes, Rolex |
+
+---
+
+## 4. Brand Voice
+
+### Voice Dimensions
+
+| Dimension | Spectrum |
+|-----------|----------|
+| **Formal ↔ Casual** | Professional vs friendly |
+| **Serious ↔ Humorous** | Straight vs playful |
+| **Respectful ↔ Irreverent** | Traditional vs edgy |
+| **Enthusiastic ↔ Matter-of-fact** | Excited vs neutral |
+
+### Voice Chart Template
+
+| Trait | Description | Do | Don't |
+|-------|-------------|-----|-------|
+| **Confident** | We know our stuff | Use definitive language | Be arrogant |
+| **Friendly** | Approachable | Use "you" and "we" | Be too familiar |
+| **Clear** | Easy to understand | Use simple words | Use jargon |
+
+---
+
+## 5. Tone Variations
+
+### Tone by Context
+
+| Context | Tone Adjustment |
+|---------|-----------------|
+| **Marketing** | Inspiring, benefit-focused |
+| **Support** | Patient, empathetic |
+| **Error messages** | Helpful, calm |
+| **Legal** | Clear, precise |
+| **Social** | Conversational, human |
+| **Crisis** | Serious, transparent |
+
+### Emotion Grid
+
+| Audience Feeling | Our Response |
+|------------------|--------------|
+| **Confused** | Clarifying, patient |
+| **Frustrated** | Empathetic, helpful |
+| **Excited** | Match energy, celebrate |
+| **Skeptical** | Proof-focused, humble |
+
+---
+
+## 6. Visual Identity
+
+### Logo Guidelines
+
+| Element | Guidance |
+|---------|----------|
+| **Clear space** | Minimum breathing room |
+| **Minimum size** | Legibility threshold |
+| **Color versions** | Full, mono, reversed |
+| **Misuse** | What not to do |
+
+### Color System
+
+| Type | Purpose | Example |
+|------|---------|---------|
+| **Primary** | Main brand color | Hero elements |
+| **Secondary** | Support colors | Accents |
+| **Neutral** | Text, backgrounds | UI elements |
+| **Semantic** | Status colors | Success, error |
+
+### Typography
+
+| Level | Use |
+|-------|-----|
+| **Display** | Headlines, hero text |
+| **Body** | Paragraphs, content |
+| **UI** | Interface elements |
+| **Mono** | Code, data |
+
+---
+
+## 7. Brand Guidelines Document
+
+### Essential Sections
+
+| Section | Contents |
+|---------|----------|
+| **Introduction** | Brand story, purpose |
+| **Logo** | Usage, clear space, variations |
+| **Color** | Palette, accessibility |
+| **Typography** | Fonts, hierarchy |
+| **Photography** | Style, composition |
+| **Iconography** | Style, grid |
+| **Voice** | Tone, vocabulary |
+| **Applications** | Templates, examples |
+
+---
+
+## 8. Naming Guidelines
+
+### Brand Name Criteria
+
+| Criterion | Importance |
+|-----------|------------|
+| **Memorable** | Easy to recall |
+| **Pronounceable** | Easy to say |
+| **Spellable** | Easy to write |
+| **Available** | Domain, trademark |
+| **Meaningful** | Relevant associations |
+| **Scalable** | Works as you grow |
+
+### Naming Styles
+
+| Style | Example | Pros |
+|-------|---------|------|
+| **Descriptive** | General Electric | Clear |
+| **Abstract** | Xerox | Ownable |
+| **Acronym** | IBM | Short |
+| **Metaphor** | Amazon | Evocative |
+| **Founder** | Ford | Personal |
+| **Portmanteau** | Pinterest | Unique |
+
+---
+
+## 9. Brand Audit
+
+### Audit Checklist
+
+| Area | Questions |
+|------|-----------|
+| **Consistency** | Same look everywhere? |
+| **Clarity** | Clear value proposition? |
+| **Differentiation** | Standing out from competitors? |
+| **Relevance** | Resonating with audience? |
+| **Authenticity** | Living up to promises? |
+
+### Touchpoint Review
+
+| Touchpoint | Check |
+|------------|-------|
+| **Website** | Visual, voice, UX |
+| **Social** | Profile, content, engagement |
+| **Email** | Design, tone, signatures |
+| **Product** | Packaging, interface |
+| **Support** | Scripts, responses |
+
+---
+
+## 10. Brand Refresh vs Rebrand
+
+### When to Refresh
+
+| Signal | Action |
+|--------|--------|
+| **Dated look** | Visual update |
+| **Inconsistency** | Guidelines enforcement |
+| **New audience** | Voice evolution |
+
+### When to Rebrand
+
+| Signal | Action |
+|--------|--------|
+| **Merger/acquisition** | New identity |
+| **Major pivot** | Complete overhaul |
+| **Reputation crisis** | Fresh start |
+| **Fundamental change** | New positioning |
+
+---
+
+> **Remember:** A strong brand is built on consistency. Every touchpoint should feel like it comes from the same source.