@nguyenphp/antigravity-marketing 1.0.0

package/templates/.agent/skills/competitor-monitor/SKILL.md

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+---
+name: competitor-monitor-alert
+description: Ongoing monitoring of competitor changes - website updates, new campaigns, price changes, and alert setup.
+allowed-tools: Read, Glob, Grep
+---
+
+# Competitor Monitor & Alert
+
+> Keep eyes on competitors 24/7. Get notified when they make moves.
+
+---
+
+## 🎯 What This Skill Does
+
+| Capability | Description |
+|------------|-------------|
+| **Website Monitoring** | Track changes to competitor sites |
+| **Price Tracking** | Alert on pricing changes |
+| **Content Alerts** | New blog posts, landing pages |
+| **Ad Monitoring** | New campaigns, creative changes |
+| **Social Watching** | Posts, engagement spikes |
+
+---
+
+## 1. What to Monitor
+
+### Website Changes
+
+| Element | Why Monitor |
+|---------|-------------|
+| **Homepage** | Messaging, positioning shifts |
+| **Pricing page** | Price changes, new plans |
+| **New pages** | New products, features |
+| **Job postings** | Growth areas, priorities |
+| **Blog** | Content strategy |
+
+### Marketing Activity
+
+| Activity | Signal |
+|----------|--------|
+| **New ads** | Campaign launches |
+| **Email campaigns** | Promotions, sequences |
+| **Social posts** | Content focus |
+| **PR/News** | Announcements |
+| **Reviews** | Customer sentiment |
+
+---
+
+## 2. Free Monitoring Tools
+
+### Website Change Detection
+
+| Tool | Use Case | Cost |
+|------|----------|------|
+| **Visualping** | Visual website changes | Free tier |
+| **ChangeTower** | Website monitoring | Free tier |
+| **Wachete** | Price tracking | Free tier |
+| **Web Archive** | Historical snapshots | Free |
+
+### Content & SEO
+
+| Tool | Use Case | Cost |
+|------|----------|------|
+| **Google Alerts** | News/mentions | Free |
+| **Talkwalker Alerts** | Better Google Alerts | Free |
+| **Feedly** | Blog monitoring | Free tier |
+| **Semrush Position Tracking** | Ranking changes | Paid |
+
+### Social Media
+
+| Tool | Use Case | Cost |
+|------|----------|------|
+| **TweetDeck** | Twitter monitoring | Free |
+| **Social Blade** | Growth tracking | Free |
+| **NotJustAnalytics** | Instagram tracking | Free tier |
+
+---
+
+## 3. Google Alerts Setup
+
+### Essential Alerts
+
+| Alert Query | Purpose |
+|-------------|---------|
+| "Competitor Name" | Brand mentions |
+| site:competitor.com | New indexed pages |
+| "Competitor" + "partnership" | Strategic moves |
+| "Competitor" + "funding" | Investment news |
+| "Competitor" + "launch" | Product releases |
+
+### Pro Tips
+
+| Setting | Recommendation |
+|---------|----------------|
+| How often | As it happens |
+| Sources | All (or specific) |
+| Language | Your markets |
+| Region | Your markets |
+| Delivery | Email or RSS |
+
+---
+
+## 4. Price Monitoring
+
+### What to Track
+
+| Data Point | Why |
+|------------|-----|
+| **Base prices** | Competitive positioning |
+| **Discounts** | Promotion timing |
+| **New plans** | Market approach |
+| **Feature changes** | Value adds/removes |
+| **Free trial length** | Sales tactics |
+
+### DIY Price Tracking
+
+```
+1. Screenshot competitor pricing monthly
+2. Create comparison spreadsheet
+3. Note any changes with dates
+4. Analyze patterns (seasonal, events)
+5. Set up Visualping on pricing page
+```
+
+---
+
+## 5. Ad Monitoring
+
+### Weekly Ad Check Routine
+
+| Platform | Action |
+|----------|--------|
+| **Meta Ad Library** | Check for new/stopped ads |
+| **Google Transparency** | Review search ads |
+| **TikTok Library** | Scan video ads |
+| **SpyFu/Semrush** | Keyword changes |
+
+### What to Track
+
+| Element | Log |
+|---------|-----|
+| New creatives | Screenshot + date |
+| Running duration | Start/end dates |
+| Copy changes | Before/after |
+| Landing pages | URL + screenshot |
+| Offers | Discounts, CTAs |
+
+---
+
+## 6. Social Media Monitoring
+
+### Track These Metrics
+
+| Metric | Frequency |
+|--------|-----------|
+| Follower growth | Weekly |
+| Post frequency | Weekly |
+| Engagement rate | Weekly |
+| Top posts | Monthly |
+| Campaign hashtags | Ongoing |
+
+### Tools for Social Tracking
+
+| Need | Tool |
+|------|------|
+| **Follower counts** | Social Blade |
+| **Engagement** | Socialbakers free |
+| **Hashtags** | Brand24 free tier |
+| **Mentions** | Mention free tier |
+
+---
+
+## 7. Automated Alert System
+
+### Simple Setup with Free Tools
+
+```
+Level 1: Google Alerts (mentions)
+         ↓
+Level 2: Visualping (website changes)
+         ↓
+Level 3: Feedly (content monitoring)
+         ↓
+Level 4: Weekly manual checks (ads, social)
+```
+
+### Zapier/Make Automation
+
+| Trigger | Action |
+|---------|--------|
+| New RSS item (blog) | Slack notification |
+| Google Alert | Save to spreadsheet |
+| New tweet from @competitor | Email alert |
+| Website change | Team notification |
+
+---
+
+## 8. Competitor Dashboard
+
+### Weekly Tracking Template
+
+| Metric | Competitor A | Competitor B | Us |
+|--------|--------------|--------------|-----|
+| Website changes | | | |
+| New blog posts | | | |
+| Social posts | | | |
+| New ads | | | |
+| Price changes | | | |
+| News/PR | | | |
+
+### Monthly Report Template
+
+```markdown
+# Competitive Intelligence Report - [Month]
+
+## TL;DR
+- Key moves by competitors
+- Opportunities identified
+- Threats to address
+
+## Website Changes
+| Competitor | Change | Impact |
+
+## Marketing Campaigns
+| Competitor | Campaign | Creative Approach |
+
+## Pricing Updates
+| Competitor | Old | New | Analysis |
+
+## Content Published
+| Competitor | Top Content | Engagement |
+
+## Recommendations
+- React to: 
+- Opportunity to:
+- Prepare for:
+```
+
+---
+
+## 9. Response Playbook
+
+### When Competitor Makes a Move
+
+| Move | Response Options |
+|------|------------------|
+| **Price cut** | Match, differentiate, or ignore |
+| **New feature** | Evaluate priority, develop or counter-position |
+| **Big campaign** | Monitor performance, learn from creative |
+| **PR win** | Create own news angle |
+| **New market** | Assess if follow or defend |
+
+### Decision Framework
+
+```
+1. What did they do?
+2. Why did they do it?
+3. Does this affect us?
+4. Should we respond?
+5. If yes, how and when?
+6. If no, document and monitor
+```
+
+---
+
+> **Remember:** Monitoring is about being informed, not reactive. Use intelligence to make better strategic decisions, not to copy every move.

package/templates/.agent/skills/competitor-teardown/SKILL.md

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+---
+name: competitor-teardown-agent
+description: Analyze competitor websites, social media, ads, and strategies to find gaps and opportunities.
+allowed-tools: Read, Glob, Grep
+---
+
+# Competitor Teardown Agent
+
+> Know your competition inside out. Find their strengths, weaknesses, and your opportunities.
+
+---
+
+## 🎯 What This Skill Does
+
+| Capability | Description |
+|------------|-------------|
+| **Website Analysis** | Teardown design, UX, messaging, tech stack |
+| **Social Audit** | Analyze content strategy, engagement, growth |
+| **Ad Intelligence** | Find their running ads and creative strategy |
+| **Gap Finding** | Discover what they miss that you can win |
+| **Benchmark** | Compare your metrics to theirs |
+
+---
+
+## 1. Website Teardown
+
+### What to Analyze
+
+| Element | Questions |
+|---------|-----------|
+| **Homepage** | What's the main value prop? First impression? |
+| **Navigation** | How do they structure content? |
+| **Pricing** | How do they present pricing? Model? |
+| **CTAs** | What actions do they push? |
+| **Social proof** | Testimonials, logos, numbers? |
+| **Content** | Blog? Resources? Quality? |
+
+### Tech Stack Discovery
+
+| Tool | What It Reveals |
+|------|-----------------|
+| **BuiltWith** | CMS, analytics, marketing tools |
+| **Wappalyzer** | Technologies used |
+| **PageSpeed Insights** | Performance metrics |
+| **Web.dev** | SEO and accessibility |
+
+### UX Teardown Checklist
+
+| Area | Check |
+|------|-------|
+| Load time | Under 3 seconds? |
+| Mobile UX | Easy to navigate on phone? |
+| Forms | How many fields? Easy to complete? |
+| Checkout | Steps? Friction points? |
+| Trust signals | Security badges, reviews visible? |
+
+---
+
+## 2. Social Media Analysis
+
+### What to Track
+
+| Metric | Why It Matters |
+|--------|----------------|
+| **Follower count** | Reach potential |
+| **Growth rate** | Momentum |
+| **Engagement rate** | Real influence |
+| **Post frequency** | Content commitment |
+| **Top posts** | What resonates |
+| **Response time** | Customer care |
+
+### Content Analysis
+
+| Question | What to Note |
+|----------|--------------|
+| What topics perform best? | Theme patterns |
+| What formats work? | Video, carousel, static |
+| What tone do they use? | Formal, casual, funny |
+| When do they post? | Day/time patterns |
+| How do they engage replies? | Community building |
+
+### Platform-Specific Checks
+
+| Platform | Key Metrics |
+|----------|-------------|
+| **Instagram** | Reels views, saves, story engagement |
+| **LinkedIn** | Post impressions, profile views |
+| **TikTok** | Video views, shares, sounds used |
+| **X/Twitter** | Retweets, quote tweets, thread engagement |
+| **YouTube** | View duration, sub growth, CTR |
+
+---
+
+## 3. Ad Intelligence
+
+### Tools to Spy on Ads
+
+| Tool | What You See |
+|------|--------------|
+| **Meta Ad Library** | All active Facebook/Instagram ads |
+| **Google Ads Transparency** | Google advertiser history |
+| **TikTok Ad Library** | TikTok running ads |
+| **AdSpy** | Paid - extensive ad database |
+| **Semrush** | PPC keywords and ad copy |
+
+### What to Analyze
+
+| Element | Questions |
+|---------|-----------|
+| **Creative style** | Video, static, carousel? UGC feel? |
+| **Copy approach** | Long or short? Pain or benefit focused? |
+| **Offers** | Discount? Free trial? Lead magnet? |
+| **Landing pages** | Where does traffic go? |
+| **Duration** | How long have ads been running? |
+| **Variations** | How many versions are they testing? |
+
+### Ad Library Quick Tips
+
+| Platform | How to Access |
+|----------|---------------|
+| **Meta** | facebook.com/ads/library |
+| **Google** | adstransparency.google.com |
+| **TikTok** | library.tiktok.com |
+| **LinkedIn** | Company page → Posts → Ads tab |
+
+---
+
+## 4. SEO Competitive Analysis
+
+### What to Check
+
+| Metric | Tool |
+|--------|------|
+| **Domain Authority** | Ahrefs, Moz |
+| **Organic traffic** | Semrush, Similarweb |
+| **Top keywords** | Ahrefs, Semrush |
+| **Backlink profile** | Ahrefs |
+| **Content gaps** | Ahrefs Content Gap |
+
+### Content Analysis
+
+| Question | Insight |
+|----------|---------|
+| What ranks #1? | Their strongest content |
+| What's getting traffic? | Proven topics |
+| What's declining? | Opportunities for you |
+| Backlinks from where? | Outreach targets |
+
+---
+
+## 5. Positioning Analysis
+
+### Messaging Teardown
+
+| Element | Capture |
+|---------|---------|
+| **Tagline** | Their core promise |
+| **Value props** | Key differentiators |
+| **Target audience** | Who they speak to |
+| **Proof points** | How they back claims |
+| **Pricing position** | Premium? Budget? Value? |
+
+### Positioning Map
+
+```
+                Premium
+                   |
+    [Competitor A] |  [Competitor B]
+                   |
+Low Feature ------+------ High Feature
+                   |
+    [Your opportunity?]
+                   |
+                Budget
+```
+
+---
+
+## 6. SWOT Competitor Template
+
+### Strengths (What they do well)
+
+| Category | Notes |
+|----------|-------|
+| Brand | |
+| Product | |
+| Content | |
+| Traffic | |
+| Community | |
+
+### Weaknesses (Where they fail)
+
+| Category | Notes |
+|----------|-------|
+| UX issues | |
+| Content gaps | |
+| Slow support | |
+| Missing features | |
+| Poor mobile | |
+
+### Opportunities (Your openings)
+
+| Type | Opportunity |
+|------|-------------|
+| Underserved segment | |
+| Unaddressed pain points | |
+| Better pricing model | |
+| Superior content | |
+| Platform they ignore | |
+
+### Threats (Their advantages)
+
+| Type | Threat |
+|------|--------|
+| Bigger budget | |
+| Strong brand | |
+| First mover | |
+| Better product | |
+| More resources | |
+
+---
+
+## 7. Competitive Teardown Template
+
+### Quick Report Format
+
+```markdown
+# Competitor: [Name]
+
+## Overview
+- Website: 
+- Founded:
+- Size/Funding:
+
+## Positioning
+- Tagline:
+- Target audience:
+- Key differentiator:
+
+## Website Analysis
+- Strengths:
+- Weaknesses:
+- UX score:
+
+## Marketing Channels
+- Primary:
+- Secondary:
+- Ad spend estimate:
+
+## Content Strategy
+- Blog frequency:
+- Top performing topics:
+- Social engagement:
+
+## Key Takeaways
+- What they do better than us:
+- What we do better:
+- Opportunities to exploit:
+```
+
+---
+
+## 8. Action Framework
+
+### After Teardown, Ask
+
+| Question | Action |
+|----------|--------|
+| What are they doing that we should copy? | Add to roadmap |
+| What are they doing wrong? | Avoid or exploit |
+| What are they missing? | Create differentiator |
+| What's working for their audience? | Test similar |
+| Where are they vulnerable? | Attack strategy |
+
+---
+
+> **Remember:** Study competitors to be informed, not to copy. Your best strategy comes from understanding the landscape then zigging where they zag.