@nguyenphp/antigravity-marketing 1.0.0

package/templates/.agent/skills/content-marketing/SKILL.md

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+---
+name: content-marketing
+description: Content marketing strategy, copywriting frameworks, storytelling techniques, and content calendar management.
+allowed-tools: Read, Glob, Grep
+---
+
+# Content Marketing
+
+> Master the art of creating compelling content that drives engagement and conversions.
+
+---
+
+## 1. Content Strategy Framework
+
+| Phase | Focus | Deliverables |
+|-------|-------|--------------|
+| **Research** | Audience, competitors, keywords | Persona docs, gap analysis |
+| **Planning** | Topics, formats, calendar | Content roadmap |
+| **Creation** | Writing, design, optimization | Content assets |
+| **Distribution** | Channels, promotion, amplification | Distribution plan |
+| **Analysis** | Metrics, feedback, iteration | Performance reports |
+
+---
+
+## 2. Content Types Matrix
+
+| Type | Best For | Effort | Lifespan |
+|------|----------|--------|----------|
+| **Blog Posts** | SEO, thought leadership | Medium | Long |
+| **Social Posts** | Engagement, awareness | Low | Short |
+| **Videos** | Tutorials, stories | High | Long |
+| **Infographics** | Data visualization | Medium | Long |
+| **Podcasts** | Deep dives, interviews | Medium | Long |
+| **Case Studies** | Social proof, sales | High | Long |
+| **Newsletters** | Nurturing, retention | Medium | Short |
+| **Whitepapers** | Lead gen, authority | High | Medium |
+
+---
+
+## 3. Copywriting Frameworks
+
+### AIDA Formula
+
+| Stage | Purpose | Example |
+|-------|---------|---------|
+| **Attention** | Hook the reader | Bold headline, shocking stat |
+| **Interest** | Build curiosity | Story, pain points |
+| **Desire** | Create want | Benefits, social proof |
+| **Action** | Drive behavior | Clear CTA |
+
+### PAS Formula
+
+| Stage | Purpose |
+|-------|---------|
+| **Problem** | Identify the pain |
+| **Agitate** | Make it worse |
+| **Solution** | Present your answer |
+
+### BAB Formula
+
+| Stage | Purpose |
+|-------|---------|
+| **Before** | Current painful state |
+| **After** | Desired future state |
+| **Bridge** | How to get there |
+
+### 4 U's Headline Formula
+
+| Element | Check |
+|---------|-------|
+| **Useful** | Does it help? |
+| **Urgent** | Is there FOMO? |
+| **Ultra-specific** | Is it clear? |
+| **Unique** | Is it different? |
+
+---
+
+## 4. Storytelling Techniques
+
+### Hero's Journey (Simplified)
+
+| Stage | Marketing Application |
+|-------|----------------------|
+| **Ordinary World** | Customer's current state |
+| **Call to Adventure** | Problem/opportunity discovered |
+| **Challenges** | Obstacles without solution |
+| **Guide Appears** | Your brand enters |
+| **Transformation** | Using your solution |
+| **New Normal** | Improved state |
+
+### Story Elements
+
+| Element | Purpose |
+|---------|---------|
+| **Character** | Relatable protagonist (customer) |
+| **Conflict** | Problem to overcome |
+| **Resolution** | Your solution |
+| **Emotion** | Feeling to evoke |
+
+---
+
+## 5. Content Calendar Best Practices
+
+### Planning Horizon
+
+| Timeframe | Focus |
+|-----------|-------|
+| **Quarterly** | Themes, campaigns, big rocks |
+| **Monthly** | Specific topics, assignments |
+| **Weekly** | Production, publishing |
+| **Daily** | Social, engagement |
+
+### Content Mix (70-20-10 Rule)
+
+| % | Type | Purpose |
+|---|------|---------|
+| **70%** | Core content | Proven topics, consistent value |
+| **20%** | Evolution | Testing new formats/topics |
+| **10%** | Experimental | Wild ideas, innovation |
+
+---
+
+## 6. Content Optimization
+
+### SEO Checklist
+
+| Element | Best Practice |
+|---------|---------------|
+| **Title** | Keyword front, 50-60 chars |
+| **Meta description** | Compelling, 150-160 chars |
+| **Headers** | H1 once, logical hierarchy |
+| **Internal links** | 3-5 relevant links |
+| **Images** | Alt text, compressed |
+| **URL** | Short, keyword included |
+
+### Readability
+
+| Factor | Target |
+|--------|--------|
+| **Flesch score** | 60-70 (easy reading) |
+| **Sentence length** | 15-20 words avg |
+| **Paragraph length** | 3-4 sentences max |
+| **Subheadings** | Every 300 words |
+
+---
+
+## 7. Content Repurposing
+
+### One to Many Strategy
+
+| Source | Derivatives |
+|--------|-------------|
+| **Long-form blog** | Social posts, threads, carousel |
+| **Podcast** | Blog, quotes, audiograms |
+| **Webinar** | Short videos, blog, slides |
+| **Research** | Infographic, data posts |
+| **Case study** | Testimonials, social proof |
+
+---
+
+## 8. Content Metrics
+
+### Awareness Metrics
+
+| Metric | Measures |
+|--------|----------|
+| **Pageviews** | Reach |
+| **Unique visitors** | Audience size |
+| **Impressions** | Visibility |
+| **Share of voice** | Market presence |
+
+### Engagement Metrics
+
+| Metric | Measures |
+|--------|----------|
+| **Time on page** | Content quality |
+| **Bounce rate** | Relevance |
+| **Scroll depth** | Engagement |
+| **Comments/shares** | Resonance |
+
+### Conversion Metrics
+
+| Metric | Measures |
+|--------|----------|
+| **CTR** | Interest |
+| **Leads generated** | Effectiveness |
+| **Cost per lead** | Efficiency |
+| **Content ROI** | Business value |
+
+---
+
+## 9. AI-Assisted Content Guidelines
+
+### Do's ✅
+
+| Practice | Reason |
+|----------|--------|
+| Use AI for research | Speed, breadth |
+| AI-assisted outlines | Structure, efficiency |
+| Edit AI drafts heavily | Human quality |
+| Add personal insights | Authenticity |
+| Fact-check everything | Accuracy |
+
+### Don'ts ❌
+
+| Practice | Reason |
+|----------|--------|
+| Publish raw AI content | Quality, trust |
+| Skip human review | Errors, tone |
+| Ignore brand voice | Consistency |
+| Fabricate quotes/data | Credibility |
+
+---
+
+> **Remember:** Great content is built on deep understanding of your audience. Research first, create second, optimize always.

package/templates/.agent/skills/content-repurposing/SKILL.md

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+---
+name: content-repurposing-pipeline
+description: Transform one piece of content into multiple formats - blog to social, video to text, podcast to threads.
+allowed-tools: Read, Glob, Grep
+---
+
+# Content Repurposing Pipeline
+
+> Create once, publish everywhere. Maximize value from every content piece.
+
+---
+
+## 🎯 What This Skill Does
+
+| Capability | Description |
+|------------|-------------|
+| **Transform Formats** | Blog → Video → Audio → Social |
+| **Platform Adapt** | Resize and rewrite for each platform |
+| **Automated Workflow** | Systematic repurposing process |
+| **Content Calendar** | Schedule across all platforms |
+| **Max ROI** | 10x content from 1x effort |
+
+---
+
+## 1. The Content Multiplication Math
+
+### From 1 Blog Post, Create:
+
+| Format | Quantity |
+|--------|----------|
+| Twitter/X thread | 1 |
+| LinkedIn post | 1 |
+| Instagram carousel | 1 |
+| Short video (Reels/TikTok/Shorts) | 3-5 |
+| Quote graphics | 5-10 |
+| Email newsletter | 1 |
+| Podcast talking points | 1 |
+| Infographic | 1 |
+
+**Total: 15-20 pieces from 1 article**
+
+---
+
+## 2. Repurposing Matrix
+
+### Long-Form → Short-Form
+
+| From | To | How |
+|------|-----|-----|
+| Blog post | Twitter thread | Extract key points, add hook |
+| YouTube video | Short clips | Cut best 60-second moments |
+| Podcast | Audiogram | Quote + waveform visual |
+| Webinar | Highlights reel | Best Q&A, insights |
+| E-book | Blog series | One chapter per post |
+
+### Short-Form → Long-Form
+
+| From | To | How |
+|------|-----|-----|
+| Twitter thread | Blog post | Expand each point |
+| Instagram carousel | Guide | Add depth to each slide |
+| Short video clips | YouTube compilation | Theme-based collections |
+| FAQ answers | Ultimate guide | Group by topic |
+
+---
+
+## 3. Platform Adaptation
+
+### Blog to Twitter Thread
+
+```
+Original: 2000-word blog post
+
+Thread Structure:
+1/🧵 [Hook - bold claim or question]
+2/ [First main point with example]
+3/ [Second main point with data]
+4/ [Third main point with story]
+5/ [Contrarian take or insight]
+6/ [Summary + CTA]
+```
+
+### Blog to LinkedIn Post
+
+```
+[Hook - first line visible in feed] 🎯
+
+[Blank line for readability]
+
+Here's what I learned after [experience]:
+
+↳ Point 1
+↳ Point 2  
+↳ Point 3
+
+The biggest takeaway?
+
+[Key insight in bold statement]
+
+---
+
+What's your experience with [topic]?
+
+#relevant #hashtags #here
+```
+
+### Blog to Instagram Carousel
+
+```
+Slide 1: Hook title + visual
+Slide 2: Problem/Context
+Slide 3: Point 1
+Slide 4: Point 2
+Slide 5: Point 3
+Slide 6: Point 4
+Slide 7: Summary/Key insight
+Slide 8: CTA + "Save this for later"
+```
+
+---
+
+## 4. Video Repurposing
+
+### YouTube Video Breakdown
+
+| Time | Extract |
+|------|---------|
+| 0:00-0:30 | Hook → Short 1 |
+| Key insight | Short 2 |
+| Best story | Short 3 |
+| Controversial take | Short 4 |
+| Summary | Short 5 |
+| Outtakes | Behind-the-scenes |
+
+### Video → Text
+
+| Video Section | Text Format |
+|---------------|-------------|
+| Intro hook | Headline/Hook |
+| Main points | Blog sections |
+| Examples | Case studies |
+| Q&A | FAQ section |
+| CTA | Email sequence |
+
+---
+
+## 5. Audio Repurposing
+
+### Podcast Episode Breakdown
+
+| Extract | Format |
+|---------|--------|
+| Full episode | YouTube video (static or visual) |
+| Best quote (30s) | Audiogram for social |
+| Key insights | Twitter thread |
+| Summary | Newsletter |
+| Timestamps | Show notes blog |
+| Guest clips | Guest promotion |
+
+### Audiogram Creation
+
+```
+Audio clip: 30-60 seconds
+Visual: Waveform + Quote text
+Size: Square (1:1) or Vertical (9:16)
+Subtitles: Auto-generated or manual
+Branding: Logo + colors
+```
+
+---
+
+## 6. Visual Repurposing
+
+### Infographic Breakdown
+
+| Part | Repurpose To |
+|------|--------------|
+| Full infographic | Pinterest pin (long) |
+| Each section | Instagram carousel slides |
+| Key stats | Quote graphics |
+| Data points | Twitter graphics |
+| Summary | LinkedIn image post |
+
+### Quote Graphic Templates
+
+| Style | Best For |
+|-------|----------|
+| Bold text on solid color | Twitter, LinkedIn |
+| Quote with photo background | Instagram |
+| Stat + icon | All platforms |
+| Before/After | Transformation stories |
+
+---
+
+## 7. Workflow Automation
+
+### Weekly Repurposing System
+
+```
+Monday: Write 1 blog post
+Tuesday: Create Twitter thread + LinkedIn post
+Wednesday: Design Instagram carousel
+Thursday: Record short video versions
+Friday: Create quote graphics
+Weekend: Schedule everything for next 2 weeks
+```
+
+### Content Calendar Template
+
+| Day | Platform | Content Type | Source |
+|-----|----------|--------------|--------|
+| Mon | LinkedIn | Text post | Blog A |
+| Tue | Twitter | Thread | Blog A |
+| Wed | Instagram | Carousel | Blog A |
+| Thu | TikTok | Short video | Blog A |
+| Fri | Email | Newsletter | Blog A summary |
+
+---
+
+## 8. Tools for Repurposing
+
+### Design Tools
+
+| Tool | Best For |
+|------|----------|
+| **Canva** | Quick graphics, carousels |
+| **Figma** | Custom templates |
+| **Descript** | Video/audio editing |
+| **CapCut** | Short video creation |
+
+### Automation Tools
+
+| Tool | Use Case |
+|------|----------|
+| **Repurpose.io** | Auto-post across platforms |
+| **Lately.ai** | AI content repurposing |
+| **Buffer** | Scheduling |
+| **Zapier** | Workflow automation |
+
+### AI Tools
+
+| Tool | Use Case |
+|------|----------|
+| **ChatGPT/Claude** | Rewrite for different formats |
+| **Opus Clip** | Auto-clip videos |
+| **Descript** | Transcription + editing |
+| **Eleven Labs** | Text to audio |
+
+---
+
+## 9. Quality Control
+
+### Before Publishing Each Format
+
+| Check | Why |
+|-------|-----|
+| Platform-native feel? | Looks native, not recycled |
+| Right dimensions? | Proper format for platform |
+| CTA updated? | Platform-specific action |
+| Context added? | Standalone without original |
+| Hashtags/Tags? | Platform SEO |
+
+### Common Mistakes
+
+| Mistake | Fix |
+|---------|-----|
+| Same caption everywhere | Customize for each platform |
+| Wrong image ratio | Check specs before posting |
+| No context | Content should standalone |
+| Too much at once | Space out publishing |
+| No tracking | Use UTMs, track performance |
+
+---
+
+## 10. Content Inventory Template
+
+### Track Your Assets
+
+| Original Content | Repurposed Formats | Status | Performance |
+|------------------|-------------------|--------|-------------|
+| Blog: [Title] | Thread ✅ Carousel ✅ Video ⏳ | 70% | 500 views |
+| Video: [Title] | Clips ✅ Blog ❌ | 50% | 1k views |
+| Podcast: [Title] | Audiogram ✅ Threads ❌ | 25% | 200 plays |
+
+---
+
+> **Remember:** Repurposing isn't just copying. Each format should feel native to its platform while delivering the same core value.