@devo-bmad-custom/agent-orchestration 1.0.0

package/src/bmm/workflows/1-analysis/research/market-steps/step-03-customer-pain-points.md

@@ -0,0 +1,174 @@
+# Market Research Step 3: Customer Pain Points and Needs
+
+## YOUR TASK:
+
+Conduct customer pain points and needs analysis with emphasis on challenges and frustrations.
+
+## CUSTOMER PAIN POINTS ANALYSIS SEQUENCE:
+
+### 1. Begin Customer Pain Points Analysis
+
+**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer pain point areas simultaneously and thoroughly.
+
+Start with customer pain points research approach:
+"Now I'll conduct **customer pain points analysis** for **{{research_topic}}** to understand customer challenges.
+
+**Customer Pain Points Focus:**
+
+- Customer challenges and frustrations
+- Unmet needs and unaddressed problems
+- Barriers to adoption or usage
+- Service and support pain points
+- Customer satisfaction gaps
+
+**Let me search for current customer pain points insights.**"
+
+### 2. Parallel Pain Points Research Execution
+
+**Execute multiple web searches simultaneously:**
+
+Search the web: "{{research_topic}} customer pain points challenges"
+Search the web: "{{research_topic}} customer frustrations"
+Search the web: "{{research_topic}} unmet customer needs"
+Search the web: "{{research_topic}} customer barriers to adoption"
+
+**Analysis approach:**
+
+- Look for customer satisfaction surveys and reports
+- Search for customer complaints and reviews
+- Research customer support and service issues
+- Analyze barriers to customer adoption
+- Study unmet needs and market gaps
+
+### 3. Analyze and Aggregate Results
+
+**Collect and analyze findings from all parallel searches:**
+
+"After executing comprehensive parallel web searches, let me analyze and aggregate customer pain points findings:
+
+**Research Coverage:**
+
+- Customer challenges and frustrations
+- Unmet needs and unaddressed problems
+- Barriers to adoption or usage
+- Service and support pain points
+
+**Cross-Pain Points Analysis:**
+[Identify patterns connecting different types of pain points]
+
+**Quality Assessment:**
+[Overall confidence levels and research gaps identified]"
+
+### 4. Generate Customer Pain Points Content
+
+**WRITE IMMEDIATELY TO DOCUMENT**
+
+Prepare customer pain points analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Customer Pain Points and Needs
+
+### Customer Challenges and Frustrations
+
+[Customer challenges analysis with source citations]
+_Primary Frustrations: [Major customer frustrations identified]_
+_Usage Barriers: [Barriers preventing effective usage]_
+_Service Pain Points: [Customer service and support issues]_
+_Frequency Analysis: [How often these challenges occur]_
+_Source: [URL]_
+
+### Unmet Customer Needs
+
+[Unmet needs analysis with source citations]
+_Critical Unmet Needs: [Most important unaddressed needs]_
+_Solution Gaps: [Opportunities to address unmet needs]_
+_Market Gaps: [Market opportunities from unmet needs]_
+_Priority Analysis: [Which needs are most critical]_
+_Source: [URL]_
+
+### Barriers to Adoption
+
+[Adoption barriers analysis with source citations]
+_Price Barriers: [Cost-related barriers to adoption]_
+_Technical Barriers: [Complexity or technical barriers]_
+_Trust Barriers: [Trust and credibility issues]_
+_Convenience Barriers: [Ease of use or accessibility issues]_
+_Source: [URL]_
+
+### Service and Support Pain Points
+
+[Service pain points analysis with source citations]
+_Customer Service Issues: [Common customer service problems]_
+_Support Gaps: [Areas where customer support is lacking]_
+_Communication Issues: [Communication breakdowns and frustrations]_
+_Response Time Issues: [Slow response and resolution problems]_
+_Source: [URL]_
+
+### Customer Satisfaction Gaps
+
+[Satisfaction gap analysis with source citations]
+_Expectation Gaps: [Differences between expectations and reality]_
+_Quality Gaps: [Areas where quality expectations aren't met]_
+_Value Perception Gaps: [Perceived value vs actual value]_
+_Trust and Credibility Gaps: [Trust issues affecting satisfaction]_
+_Source: [URL]_
+
+### Emotional Impact Assessment
+
+[Emotional impact analysis with source citations]
+_Frustration Levels: [Customer frustration severity assessment]_
+_Loyalty Risks: [How pain points affect customer loyalty]_
+_Reputation Impact: [Impact on brand or product reputation]_
+_Customer Retention Risks: [Risk of customer loss from pain points]_
+_Source: [URL]_
+
+### Pain Point Prioritization
+
+[Pain point prioritization with source citations]
+_High Priority Pain Points: [Most critical pain points to address]_
+_Medium Priority Pain Points: [Important but less critical pain points]_
+_Low Priority Pain Points: [Minor pain points with lower impact]_
+_Opportunity Mapping: [Pain points with highest solution opportunity]_
+_Source: [URL]_
+```
+
+### 5. Present Analysis and Continue Option
+
+**Show analysis and present continue option:**
+
+"I've completed **customer pain points analysis** for {{research_topic}}, focusing on customer challenges.
+
+**Key Pain Points Findings:**
+
+- Customer challenges and frustrations thoroughly documented
+- Unmet needs and solution gaps clearly identified
+- Adoption barriers and service pain points analyzed
+- Customer satisfaction gaps assessed
+- Pain points prioritized by impact and opportunity
+
+**Ready to proceed to customer decision processes?**
+[AR] Adversarial Review [C] Continue - Save this to document and proceed to decision processes analysis
+
+### 6. Handle Continue Selection
+
+#### If 'AR' (Adversarial Review):
+
+- IF AR: Execute {project-root}/_bmad/core/tasks/review-adversarial-general.xml — pass the current editPlan (or plan document in context) as the content to review; display findings with recommendations; then redisplay this menu
+
+#### If 'C' (Continue):
+
+- **CONTENT ALREADY WRITTEN TO DOCUMENT**
+- Update frontmatter: `stepsCompleted: [1, 2, 3]`
+- Load: `{project-root}/_bmad/bmm/workflows/1-analysis/research/market-steps/step-04-customer-decisions.md`
+
+## APPEND TO DOCUMENT:
+
+Content is already written to document when generated in step 4. No additional append needed.
+
+## NEXT STEP:
+
+After user selects 'C', load `{project-root}/_bmad/bmm/workflows/1-analysis/research/market-steps/step-04-customer-decisions.md` to analyze customer decision processes, journey mapping, and decision factors for {{research_topic}}.

package/src/bmm/workflows/1-analysis/research/market-steps/step-04-customer-decisions.md

@@ -0,0 +1,184 @@
+# Market Research Step 4: Customer Decisions and Journey
+
+## YOUR TASK:
+
+Conduct customer decision processes and journey analysis with emphasis on decision factors and journey mapping.
+
+## CUSTOMER DECISIONS ANALYSIS SEQUENCE:
+
+### 1. Begin Customer Decisions Analysis
+
+**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer decision areas simultaneously and thoroughly.
+
+Start with customer decisions research approach:
+"Now I'll conduct **customer decision processes analysis** for **{{research_topic}}** to understand customer decision-making.
+
+**Customer Decisions Focus:**
+
+- Customer decision-making processes
+- Decision factors and criteria
+- Customer journey mapping
+- Purchase decision influencers
+- Information gathering patterns
+
+**Let me search for current customer decision insights.**"
+
+### 2. Parallel Decisions Research Execution
+
+**Execute multiple web searches simultaneously:**
+
+Search the web: "{{research_topic}} customer decision process"
+Search the web: "{{research_topic}} buying criteria factors"
+Search the web: "{{research_topic}} customer journey mapping"
+Search the web: "{{research_topic}} decision influencing factors"
+
+**Analysis approach:**
+
+- Look for customer decision research studies
+- Search for buying criteria and factor analysis
+- Research customer journey mapping methodologies
+- Analyze decision influence factors and channels
+- Study information gathering and evaluation patterns
+
+### 3. Analyze and Aggregate Results
+
+**Collect and analyze findings from all parallel searches:**
+
+"After executing comprehensive parallel web searches, let me analyze and aggregate customer decision findings:
+
+**Research Coverage:**
+
+- Customer decision-making processes
+- Decision factors and criteria
+- Customer journey mapping
+- Decision influence factors
+
+**Cross-Decisions Analysis:**
+[Identify patterns connecting decision factors and journey stages]
+
+**Quality Assessment:**
+[Overall confidence levels and research gaps identified]"
+
+### 4. Generate Customer Decisions Content
+
+**WRITE IMMEDIATELY TO DOCUMENT**
+
+Prepare customer decisions analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Customer Decision Processes and Journey
+
+### Customer Decision-Making Processes
+
+[Decision processes analysis with source citations]
+_Decision Stages: [Key stages in customer decision making]_
+_Decision Timelines: [Timeframes for different decisions]_
+_Complexity Levels: [Decision complexity assessment]_
+_Evaluation Methods: [How customers evaluate options]_
+_Source: [URL]_
+
+### Decision Factors and Criteria
+
+[Decision factors analysis with source citations]
+_Primary Decision Factors: [Most important factors in decisions]_
+_Secondary Decision Factors: [Supporting factors influencing decisions]_
+_Weighing Analysis: [How different factors are weighed]_
+_Evolution Patterns: [How factors change over time]_
+_Source: [URL]_
+
+### Customer Journey Mapping
+
+[Journey mapping analysis with source citations]
+_Awareness Stage: [How customers become aware of {{research_topic}}]_
+_Consideration Stage: [Evaluation and comparison process]_
+_Decision Stage: [Final decision-making process]_
+_Purchase Stage: [Purchase execution and completion]_
+_Post-Purchase Stage: [Post-decision evaluation and behavior]_
+_Source: [URL]_
+
+### Touchpoint Analysis
+
+[Touchpoint analysis with source citations]
+_Digital Touchpoints: [Online and digital interaction points]_
+_Offline Touchpoints: [Physical and in-person interaction points]_
+_Information Sources: [Where customers get information]_
+_Influence Channels: [What influences customer decisions]_
+_Source: [URL]_
+
+### Information Gathering Patterns
+
+[Information patterns analysis with source citations]
+_Research Methods: [How customers research options]_
+_Information Sources Trusted: [Most trusted information sources]_
+_Research Duration: [Time spent gathering information]_
+_Evaluation Criteria: [How customers evaluate information]_
+_Source: [URL]_
+
+### Decision Influencers
+
+[Decision influencer analysis with source citations]
+_Peer Influence: [How friends and family influence decisions]_
+_Expert Influence: [How expert opinions affect decisions]_
+_Media Influence: [How media and marketing affect decisions]_
+_Social Proof Influence: [How reviews and testimonials affect decisions]_
+_Source: [URL]_
+
+### Purchase Decision Factors
+
+[Purchase decision factors analysis with source citations]
+_Immediate Purchase Drivers: [Factors triggering immediate purchase]_
+_Delayed Purchase Drivers: [Factors causing purchase delays]_
+_Brand Loyalty Factors: [Factors driving repeat purchases]_
+_Price Sensitivity: [How price affects purchase decisions]_
+_Source: [URL]_
+
+### Customer Decision Optimizations
+
+[Decision optimization analysis with source citations]
+_Friction Reduction: [Ways to make decisions easier]_
+_Trust Building: [Building customer trust in decisions]_
+_Conversion Optimization: [Optimizing decision-to-purchase rates]_
+_Loyalty Building: [Building long-term customer relationships]_
+_Source: [URL]_
+```
+
+### 5. Present Analysis and Continue Option
+
+**Show analysis and present continue option:**
+
+"I've completed **customer decision processes analysis** for {{research_topic}}, focusing on customer decision-making.
+
+**Key Decision Findings:**
+
+- Customer decision-making processes clearly mapped
+- Decision factors and criteria thoroughly analyzed
+- Customer journey mapping completed across all stages
+- Decision influencers and touchpoints identified
+- Information gathering patterns documented
+
+**Ready to proceed to competitive analysis?**
+[AR] Adversarial Review [C] Continue - Save this to document and proceed to competitive analysis
+
+### 6. Handle Continue Selection
+
+#### If 'AR' (Adversarial Review):
+
+- IF AR: Execute {project-root}/_bmad/core/tasks/review-adversarial-general.xml — pass the current editPlan (or plan document in context) as the content to review; display findings with recommendations; then redisplay this menu
+
+#### If 'C' (Continue):
+
+- **CONTENT ALREADY WRITTEN TO DOCUMENT**
+- Update frontmatter: `stepsCompleted: [1, 2, 3, 4]`
+- Load: `{project-root}/_bmad/bmm/workflows/1-analysis/research/market-steps/step-05-competitive-analysis.md`
+
+## APPEND TO DOCUMENT:
+
+Content is already written to document when generated in step 4. No additional append needed.
+
+## NEXT STEP:
+
+After user selects 'C', load `{project-root}/_bmad/bmm/workflows/1-analysis/research/market-steps/step-05-competitive-analysis.md` to analyze competitive landscape, market positioning, and competitive strategies for {{research_topic}}.

package/src/bmm/workflows/1-analysis/research/market-steps/step-05-competitive-analysis.md

@@ -0,0 +1,105 @@
+# Market Research Step 5: Competitive Analysis
+
+## YOUR TASK:
+
+Conduct comprehensive competitive analysis with emphasis on market positioning.
+
+## COMPETITIVE ANALYSIS SEQUENCE:
+
+### 1. Begin Competitive Analysis
+
+Start with competitive research approach:
+"Now I'll conduct **competitive analysis** to understand the competitive landscape.
+
+**Competitive Analysis Focus:**
+
+- Key players and market share
+- Competitive positioning strategies
+- Strengths and weaknesses analysis
+- Market differentiation opportunities
+- Competitive threats and challenges
+
+**Let me search for current competitive information.**"
+
+### 2. Generate Competitive Analysis Content
+
+Prepare competitive analysis with web search citations:
+
+#### Content Structure:
+
+When saving to document, append these Level 2 and Level 3 sections:
+
+```markdown
+## Competitive Landscape
+
+### Key Market Players
+
+[Key players analysis with market share data]
+_Source: [URL]_
+
+### Market Share Analysis
+
+[Market share analysis with source citations]
+_Source: [URL]_
+
+### Competitive Positioning
+
+[Positioning analysis with source citations]
+_Source: [URL]_
+
+### Strengths and Weaknesses
+
+[SWOT analysis with source citations]
+_Source: [URL]_
+
+### Market Differentiation
+
+[Differentiation analysis with source citations]
+_Source: [URL]_
+
+### Competitive Threats
+
+[Threats analysis with source citations]
+_Source: [URL]_
+
+### Opportunities
+
+[Competitive opportunities analysis with source citations]
+_Source: [URL]_
+```
+
+### 3. Present Analysis and Complete Option
+
+Show the generated competitive analysis and present complete option:
+"I've completed the **competitive analysis** for the competitive landscape.
+
+**Key Competitive Findings:**
+
+- Key market players and market share identified
+- Competitive positioning strategies mapped
+- Strengths and weaknesses thoroughly analyzed
+- Market differentiation opportunities identified
+- Competitive threats and challenges documented
+
+**Ready to complete the market research?**
+[AR] Adversarial Review [C] Continue - Save final document and proceed to synthesis
+
+### 4. Handle Complete Selection
+
+#### If 'AR' (Adversarial Review):
+
+- IF AR: Execute {project-root}/_bmad/core/tasks/review-adversarial-general.xml — pass the current editPlan (or plan document in context) as the content to review; display findings with recommendations; then redisplay this menu
+
+#### If 'C' (Complete Research):
+
+- Append the final content to the research document
+- Update frontmatter: `stepsCompleted: [1, 2, 3, 4, 5]`
+- Load: `{project-root}/_bmad/bmm/workflows/1-analysis/research/market-steps/step-06-research-completion.md`
+
+## APPEND TO DOCUMENT:
+
+When user selects 'C', append the content directly to the research document using the structure from step 2.
+
+## NEXT STEP:
+
+After user selects 'C', load `{project-root}/_bmad/bmm/workflows/1-analysis/research/market-steps/step-06-research-completion.md` to produce the comprehensive market research document.